The United Kingdom snacks market size reached around USD 53.26 Billion in 2024. The market is projected to grow at a CAGR of 3.30% between 2025 and 2034 to reach nearly USD 73.69 Billion by 2034.

The UK snacks market is evolving rapidly, shaped by changing consumer preferences, lifestyle shifts, and a rising demand for better-for-you alternatives. Consumers today are looking beyond traditional snack options, prioritizing clean-label ingredients, functional benefits, and ethical sourcing. This shift is encouraging brands to reimagine their product lines with a focus on health, flavor innovation, and transparency.

One noticeable trend is the growing popularity of plant-based and protein-rich snacks. From chickpea puffs and lentil chips to protein bars and nut mixes, shoppers are opting for choices that support their wellness goals without compromising on taste. Additionally, the interest in allergen-free, vegan, and gluten-free products is expanding, driven by increased dietary awareness and lifestyle changes.

The United Kingdom Snack Bar Market Report is Segmented by Product Type (Cereal Bar, Energy Bar, and More), Ingredient Base (Nut-Based Bars, Granola/Oat-based, Date-Based and More), Price Tier (Mass and Premium) and Distribution Channels, (Supermarket/Hypermarket and More). The Market Forecasts are Provided in Terms of Value (USD) and Volume (tonnes).

The size of the UK Snacks Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 8.16% during the forecast period. Recent developments include: May 2023: Nature Valley added a new level of flavor with the first savory snack option in Nature Valley's savory nut crunch bars.November 2022: Mars Incorporated repackages snack bars in plastic acquired through advanced recycling. In a ‘closed loop’ collaboration with SABIC, Landbell, Plastic Energy, Taghleef, and SIT, the new wrapper is made from mono-material propylene, which is thought to make it fully recyclable and negate the need for multi-material layers or laminated plastics.May 2022: Mars launched nut bars and chocolate bars under its brands Mars and Snickers. It’s the first major confectionery business to launch HFSS-compliant products ahead of the new junk food rules.. Key drivers for this market are: Increasing Focus on Maintaining Health and Well-Being, Launching Supplements For Specific Purposes and Targeted Population. Potential restraints include: Supplement Consumption and Their Side-effects, Inclination Towards Substitute Products. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

In 2023, the sales value of chocolate cookies increased to over 1.12 billion British pounds. This represented an increase of one percent compared to the previous year's value.

The UK snacks market, a significant segment within the broader European food and beverage landscape, is experiencing robust growth driven by several key factors. The increasing prevalence of busy lifestyles and on-the-go consumption patterns fuels demand for convenient and portable snack options. Health and wellness trends are also impacting the market, with a rising preference for healthier snacks such as protein bars and fruit & nut bars. This shift is evident in the increasing market share of these segments within the confectionery variant category. The rise of e-commerce platforms like online retail stores further enhances accessibility and expands the market reach, complementing traditional distribution channels such as supermarkets and convenience stores. Competition is fierce amongst established players like Mars Incorporated, Mondelez International, and PepsiCo, alongside smaller, specialized brands focusing on niche consumer preferences. Pricing pressures and fluctuating ingredient costs present ongoing challenges. However, product innovation and strategic partnerships, such as collaborations with fitness influencers or health-focused retailers, are likely to be significant strategies for future growth. Looking ahead, the UK snacks market is poised for continued expansion, fueled by ongoing trends such as the increasing demand for premium and functional snacks. The market's segmentation by confectionery variant (e.g., cereal bars, protein bars) and distribution channel allows for targeted marketing and product development. Regional variations in consumption patterns and preferences within the UK itself present opportunities for localized product offerings. While economic fluctuations could influence consumer spending, the overall trajectory suggests a positive outlook for the market, with continued growth anticipated throughout the forecast period. The emphasis on health-conscious choices and the continued expansion of e-commerce are key drivers that will shape the market's future. Recent developments include: May 2023: Nature Valley added a new level of flavor with the first savory snack option in Nature Valley's savory nut crunch bars.November 2022: Mars Incorporated repackages snack bars in plastic acquired through advanced recycling. In a ‘closed loop’ collaboration with SABIC, Landbell, Plastic Energy, Taghleef, and SIT, the new wrapper is made from mono-material propylene, which is thought to make it fully recyclable and negate the need for multi-material layers or laminated plastics.May 2022: Mars launched nut bars and chocolate bars under its brands Mars and Snickers. It’s the first major confectionery business to launch HFSS-compliant products ahead of the new junk food rules.. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

In 2023, the sales value of hard candy in the UK was approximately 73 million British pounds. This was an increase of over 23 percent compared to the previous year.

The UK snacks market is booming, projected to reach £18.45 billion by 2033, with an 8.16% CAGR. Discover key trends, leading brands, and growth drivers shaping this dynamic sector. Learn how consumer preferences and innovation are transforming the landscape of the UK snack industry. Key drivers for this market are: Increasing Focus on Maintaining Health and Well-Being, Launching Supplements For Specific Purposes and Targeted Population. Potential restraints include: Supplement Consumption and Their Side-effects, Inclination Towards Substitute Products. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

Significant fluctuations are estimated for all segments over the forecast period for the online revenue share. Only for the segment Online, a significant increase can be observed over the forecast period. Here, the online revenue share exhibits a difference of **** percent between 2021 and 2029. Find further statistics on other topics such as a comparison of the average volume per capita in Europe and a comparison of the online revenue share in the United Kingdom.The Statista Market Insights cover a broad range of additional markets.

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Healthy Snack Market Size 2025-2029

The healthy snack market size is forecast to increase by USD 27 million, at a CAGR of 5.1% between 2024 and 2029.

Major Market Trends & Insights

North America dominated the market and accounted for a 43% growth during the forecast period.
By the Distribution Channel - Supermarkets and hypermarkets segment was valued at USD 29.80 million in 2023
By the Product - Savory segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 46.10 million
Market Future Opportunities: USD 27.00 million 
CAGR : 5.1%
North America: Largest market in 2023

Market Summary

The market has witnessed significant evolution in recent years, with consumers increasingly prioritizing health and convenience. According to market research, the global healthy snacks market is projected to reach a value of USD223.4 billion by 2027, growing at a steady pace. This expansion is driven by several factors, including the rise in disposable income and change in lifestyle preferences. Online retailing has played a pivotal role in the market's growth, with e-commerce sales accounting for over 15% of total healthy snack sales in 2020. Moreover, the market's diversity continues to expand, with new product categories and innovations emerging. For instance, the plant-based snacks segment is expected to experience substantial growth due to the increasing popularity of plant-based diets. Price fluctuations in raw materials used in production have, however, posed challenges for manufacturers. Despite these hurdles, the market remains dynamic, with companies continuously exploring new product offerings and strategies to cater to evolving consumer demands. Overall, the market's continuous growth and innovation underscore its significance in the global food industry.

What will be the Size of the Healthy Snack Market during the forecast period?

Explore market size, adoption trends, and growth potential for healthy snack market Request Free SampleThe market exhibits consistent growth, with current sales representing approximately 20% of the total global snack industry. This sector's expansion is driven by increasing consumer awareness and preference for nutritious alternatives. Future growth is projected to exceed 15% annually, outpacing the overall snack market. A comparison of key performance indicators reveals that the market's revenue growth rate is significantly higher than the traditional snack market. Furthermore, the former's market share has expanded by over 12% in the last five years, while the latter has only experienced a 3% increase. These figures underscore the shifting consumer trends towards healthier options. Moreover, the market's product offerings cater to various dietary preferences and needs, such as non-GMO, vegan, and gluten-free. Companies invest in research and development to introduce novel food ingredients, plant-based protein sources, and reduced sugar formulations. This commitment to innovation and consumer demands drives competition within the market. Additionally, companies focus on sustainable packaging, ingredient traceability, and food safety audits to maintain customer trust and loyalty. These efforts contribute to the market's continuous evolution and expansion.

How is this Healthy Snack Industry segmented?

The healthy snack industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. Distribution ChannelSupermarkets and hypermarketsConvenience storesOnlineProductSavoryBakeryFruitDairyOthersApplicationOn-the-Go SnackingMeal ReplacementPre/Post WorkoutWeight ManagementGeneral WellnessGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKMiddle East and AfricaEgyptKSAOmanUAEAPACChinaIndiaJapanSouth AmericaArgentinaBrazilRest of World (ROW)

By Distribution Channel Insights

The supermarkets and hypermarkets segment is estimated to witness significant growth during the forecast period.

In the dynamic and evolving the market, supermarkets and hypermarkets have emerged as the preferred distribution channels, capturing a significant market share. This trend is driven by several factors. First, the convenience of having a wide assortment of healthy snack options under one roof attracts consumers. Additionally, discounts and an enhanced shopping experience, facilitated by appealing shelf displays, further entice consumers to purchase from these channels. Supermarkets and hypermarkets also benefit from high product volumes, which grants them greater buying power. This advantage enables them to price products competitively by offering discounts, a strategy that may be challenging for rivals to replicate. Consequently, consumers can enjoy discounted p

In 2020, the value of the savory snacks market in the United Kingdom was estimated to be *** billion U.S. dollars. Market value had increased by *** million U.S. dollars compared to 2019. The UK market for savory snacks is predicted to grow even more in the coming years and is forecast to reach a value of around *** billion U.S. dollars by 2026.

The UK Snack Bar market report offers a thorough competitive analysis, mapping key players’ strategies, market share, and business models. It provides insights into competitor dynamics, helping companies align their strategies with the current market landscape and future trends.

The United Kingdom Savory Snacks Market is projected to reach market size of more than USD 9.22 Billion by 2028, increasing snack culture.

Global UK Savory Snacks Market is segmented by Application (Consumers_ Retailers_ Food service), Type (Food and beverage_ Convenience food_ Food processing), and Geography (North America_ LATAM_ West Europe_Central & Eastern Europe_ Northern Europe_ Southern Europe_ East Asia_ Southeast Asia_ South Asia_ Central Asia_ Oceania_ MEA)

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Snack Market Size 2025-2029

The snack market size is valued to increase USD 387.9 billion, at a CAGR of 7.4% from 2024 to 2029. Rise in disposable income and change in lifestyle will drive the snack market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 42% growth during the forecast period.
By Product - Bakery products segment was valued at USD 383.70 billion in 2023
By Distribution Channel - Offline segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 96.26 billion
Market Future Opportunities: USD 387.90 billion
CAGR from 2024 to 2029: 7.4%

Market Summary

The market has witnessed significant expansion in recent years, fueled by increasing disposable income and shifting consumer preferences. E-commerce platforms and online retailing has emerged as a key growth driver, enabling convenient access to a wide array of snack options. The market's value is projected to reach new heights, with the number of health-conscious consumers on the rise. This trend is transforming the snack landscape, as manufacturers respond to demands for nutritious, convenient, and innovative products. Despite these opportunities, challenges persist, including rising production costs and intensifying competition.
As the market continues to evolve, players must adapt to consumer demands and leverage technology to stay competitive. According to market research, the market was valued at over USD 400 billion in 2020, underscoring its immense potential for growth.

What will be the Size of the Snack Market during the forecast period?

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How is the Snack Market Segmented?

The snack industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Bakery products
  Chocolate
  Savory snacks
  Frozen snacks
  Others


Distribution Channel

  Offline
  Online


Packaging

  Bags and pouches
  Boxes
  Cans
  Jars
  Others


Nature

  Conventional
  Organic
  Gluten-Free
  Vegan
  Reduced Fat/Sugar/Salt


Flavor

  Salty
  Sweet
  Spicy
  Savory
  Tangy
  Unflavored


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Insights

The bakery products segment is estimated to witness significant growth during the forecast period.

The market encompasses a wide array of products, with the bakery segment experiencing significant growth. This expansion is driven by the increasing disposable incomes and evolving lifestyles of consumers in emerging economies. Consumers are increasingly seeking healthier options, leading to a surge in demand for gluten-free, low-carb, and high-fiber baked goods. The bakery products segment is continually innovating, with new launches focusing on yield improvement strategies, such as nitrogen fixation and phosphorus solubilization, and sustainable agriculture practices, like organic matter decomposition and humic acid fertilizer use. These advancements are supported by data-driven farming solutions, environmental monitoring systems, and Precision Agriculture technology, enabling better crop health assessment, disease resistance mechanisms, and pest control methods.

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The Bakery products segment was valued at USD 383.70 billion in 2019 and showed a gradual increase during the forecast period.

In fact, the global bakery products market is projected to grow by 3% annually, with a key factor being the strong distribution network between manufacturers and various customers, including retailers, supermarkets, hypermarkets, food service centers, and e-commerce websites, during the forecast period.

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Regional Analysis

APAC is estimated to contribute 42% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market is experiencing significant expansion in response to the burgeoning food retail sector, particularly in developing nations within the Asia Pacific (APAC) region. This growth is driven by ongoing development efforts in countries such as China, India, Thailand, and Japan, which are fueling retail market advancements. Consequently, consumer interest in novel snack products is escalating, leading to a surge in demand. Packaged snacks, with their convenience and ready-to-eat (RTE) attri

The global plant-based snacks market is valued at USD 42.2 billion in 2025 and is slated to reach USD 92.8 billion by 2035, recording an absolute increase of USD 50.7 billion over the forecast period. This translates into a total growth of 120.1%, with the market forecast to expand at a compound annual growth rate (CAGR) of 8.2% between 2025 and 2035.

Analysis of Plant-based Snacks Market by Key Country

The global snack food market size is projected to grow from USD 509.39 billion in 2025 to USD 686.49 billion by 2033, exhibiting a CAGR of 3.8%.
Report Scope:

The British savory snacks market is the second biggest in Europe, after Russia, and the fifth highest in the world; this is due to high per capita consumption of 7.1kg. The market has seen strong growth in recent years with a CAGR of 3.4% from 2010–2015 in volumes terms, and is expected to grow at a CAGR of 3.5% between 2015 and 2020. This is mainly driven by the large working population using savory snacks as a convenient treat to help them get through their busy days. Britons’ high disposable income will also help drive the savory snacks market as consumers trade-up to more premium offerings. Read More

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Packaged Fruit Snacks Market Size 2024-2028

The packaged fruit snacks market size is forecast to increase by USD 3.86 billion at a CAGR of 9.45% between 2023 and 2028.

Market is experiencing significant growth, driven by several key factors. Firstly, changing food consumption patterns, with consumers increasingly seeking healthier and more convenient food options. Secondly, the rise in disposable income and change in lifestyle have led to an increased demand for fresh fruits and fruit snacks as a quick and nutritious snack alternative. Additionally, advancements in packaging technology have enabled the extension of fruit snacks' shelf life, making them a more viable option for consumers. Market trends indicate continued growth in this sector, with a focus on innovation and product differentiation to cater to evolving consumer preferences.

What will be the Packaged Fruit Snacks Market Size During the Forecast Period?

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The market is witnessing significant growth due to the increasing demand for healthy and convenient food options. These snacks, rich in vitamins and minerals, are often marketed as functional foods, providing additional health benefits. The market encompasses a wide range of products, including those made from organic fruits, plant-based proteins, and fiber-enriched varieties. Sweet and savory options are available, catering to various consumer preferences. Key players in the market include General Mills, Nourish Snacks, Nutty Goodness, Paradise Fruits, and others.
The market is also witnessing the emergence of fiber-enriched and micronutrient-rich products, with an emphasis on potassium, magnesium, and vitamin A. These nutrients are essential for maintaining cardiovascular health and managing conditions such as high blood pressure, weight diseases, and obesity. The market is expanding its reach through various distribution channels, including convenience stores, online retailers, and direct-to-consumer sales. Dairy and beverage companies are also entering the market, offering fruit snacks as part of their product lines. The future of the market looks promising, with continued innovation and consumer demand driving growth.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Sweet and savory packaged fruit snacks
  Beverage-type packaged fruit snacks
  Dairy-type packaged fruit snacks
  Others


Geography

  North America

    US


  Europe

    Germany
    UK


  APAC

    China
    Japan


  South America



  Middle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market is witnessing significant growth due to the increasing consumer preference for healthy and functional foods. Fruit snacks are rich sources of vitamins and minerals, making them an ideal choice for health-conscious consumers. The market encompasses a wide range of products, including fruit juice, pineapple chunks, fruit concentrates, popsicles, fruit sandwiches, drinkable jellies, smoothies, and fruit dips. These snacks are available in various forms, such as jelly strips, flavored gummies, and fruit chunks, catering to diverse consumer preferences. The market for packaged fruit snacks is expanding in convenience stores and discount stores, driven by the increasing number of consumers seeking convenient and affordable options.

Furthermore, the market for packaged fruit snacks is witnessing a shift towards organic, plant-based, and protein-rich options. Natural flavors are increasingly replacing artificial flavors, and water is replacing dairy as a base ingredient in many fruit snacks. These trends reflect the growing consumer demand for healthier and more natural snack options. Online retailers are also playing a significant role in the growth of the market.

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The offline segment was valued at USD 4.14 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 40% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market is witnessing significant growth due to the increasing demand for convenient and healthy snacking options. Brands like Peeled Snacks, Tropical Foods, and WhiteWave Foods are leading this trend with fiber-enriched products th

This statistic shows the retail sales value of savory snacks (excluding crisps) purchased in Great Britain (UK) annually from 2011 to 2021. For the 52 weeks ending July 14, 2019, approximately *** billion British pounds worth of savory snacks were sold in Britain. Of those about ************** pounds were made up of potato snacks. The data shown here not included potato chips (American English definition) made up another *** million pounds. More recently, for the 52 week period ending on March the 21st, the potato snack retail market had grown by over *** million British pounds.

The UK Savory Snacks market is forecast to register high growth in value terms during 2014-2019 Read More