In 2025, Snap Inc's social media platform Snapchat had 23.9 million users in the United Kingdom, up from 23.67 million in 2024. Snapchat is one of the most well-known social networks in the UK, with 90 percent of social media users in the country having awareness of the platform.

Steady growth is forecast for Snapchat over the next four years in the United Kingdom. Having claimed a total of **** million users nationwide in 2019, the video-based social media app is expected to hit **** million users by 2024 – amounting to a total growth of *** million users during this period.

Driven by Gen Z

Nearly ** percent of Snapchat’s users are teenagers and young adults aged between 15 to 25 years - in other words, Gen Z, while the app’s second largest user base (about ** percent) consists of Millennials up to 35 years of age. As a general trend, the use of social networks in the UK fell with increasing age despite a healthy ** percent of ** to 64-year-olds claiming to have social media profiles as of that same year.

Teens and young adults are most open to social media marketing

Gen Z is also relatively open toward social media marketing, with ** percent of those surveyed in 2019 saying they followed brands on social media platforms for offers and discounts while a further ** percent did so for product updates. When it came to the younger generation however, only ** percent of those below ** used Snapchat. Here, YouTube emerged as the top app of choice for ** percent of those who responded.

As of the third quarter of 2020, over half of UK internet users aged 15 to 25 years were using multimedia messaging app Snapchat. By comparison, just 20 percent of those aged 26 to 35 years were using the social media app.

As of April 2025, India had the biggest Snapchat user base in the world, with an audience of 210 million users. The United States ranked in second place with a Snapchat audience base of over 105 million users. Snapchat’s popularity Being one of the most popular social networks worldwide and especially liked by younger online audiences, Snapchat is an increasingly attractive platform for advertisers. According to industry estimates, Snapchat’s 2019 advertising revenue is forecast to amount to over 2.6 billion U.S. dollars in 2021, up from 1.53 billion U.S. dollars in 2019. Snapchat is a mobile-first social network, with the majority of visits generated via mobile phones. According to U.S. Snapchat users, the main reason for using the platform was to keep in contact with friends and family. Snapchat’s vanishing photo sharing function has popularized the sharing of everyday photos in a story stream, a setup that has since also been adopted by other photo and messaging apps such as Instagram, WhatsApp, and Facebook Messenger. Despite the competition, Snapchat users are among the most engaged – a total of 48 percent of U.S. Snapchat users post content to the app on a weekly basis. Only WhatsApp and Facebook can boast a more active audience.

As of February 2025, 53 percent of Snapchat's audience in the United Kingdom were female, and 46.3 percent were male. Overall, 90 percent of all social media users in the UK had awareness of the brand Snapchat.

How high is the brand awareness of Snapchat in the UK?When it comes to social media users, brand awareness of Snapchat is at ** percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Snapchat in the UK?In total, ** percent of UK social media users say they like Snapchat. What is the usage share of Snapchat in the UK?All in all, ** percent of social media users in the UK use Snapchat.How loyal are the users of Snapchat?Around ** percent of social media users in the UK say they are likely to use Snapchat again.What's the buzz around Snapchat in the UK?In 2024, about ** percent of UK social media users had heard about Snapchat in the media, on social media, or in advertising over the past four weeks.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

This statistic displays data provided to Statista by We Are Flint about the share of Snapchat users in the United Kingdom (UK) in January 2018, by age group. The survey was conducted via an online panel from 20th to 22nd of January 2018 and gathered data from 2,092 adults of 18 years or older. In January 2018, it was found that 77 percent of online respondents between the age of age 18 and 24 years stated that they are Snapchat users. Of 35 to 44 year old respondents, 38 percent were Snapchat users and only two percent of respondents aged 65 years or older were Snapchat users. In 2016, when it came to the frequency of Snapchat usage in the United Kingdom, approximately six percent used Snapchat several times a day and 79 percent never used Snapchat. The usage penetration among teenage internet users as of 2016 was at 84 percent in the United Kindom, following countries such as Sweden, Singapore and Ireland. The proportions of Snapchat users per age group in the United States showed a similar picture allthough the percentages of users are lower. Further information on Snapchat can be found in the Dossier: Snapchat and more information about photo apps in the UK can be found in the Dossier: Photo apps in the United Kingdom.

Snapchat, a multimedia messaging app which is popular with teenagers and young adults, had roughly **** million active users in the month of May 2020 in the United Kingdom, according to Airnow.

This statistic displays data provided to Statista by We Are Flint about the share of Snapchat users in the United Kingdom (UK) in January 2018, by household income. In 2018, it was found that 29 percent of responding UK online adults living in a household with an annual income of under £14,000 were Snapchat users.

In the first quarter of 2020, it was found that ** percent of the respondents in the United Kingdom (UK) used Snapchat several times a day. A share of *** percent of respondents said they used Snapchat once a week.

This statistic shows the number of daily active users (DAU) of the Snapchat app on android devices in the United Kingdom (UK). In December 2019, there were over one million Snapchat daily active users on android devices in the United Kingdom (UK).

This statistic displays teenage Snapchat users in Great Britain in 2014, broken down by age and gender. In 2014, female respondents were more likely to use Snapchat, while 54 percent of respondents aged 17 reported Snapchat as their favorite app.

This statistic shows the number of monthly active users (MAU) of the Snapchat app on iPads in the United Kingdom (UK). In March 2020, there were almost *** thousand Snapchat monthly active users on iPads in the United Kingdom (UK).

According to a survey run in the United Kingdom (UK) during the third quarter of 2020, slightly more than half of all Snapchat users used the app daily. A majority at ** percent however said they logged in at least once a month while ** percent did so weekly.

The statistic shows the percentage of social media users who were aware of, registered or active users of the Snapchat social networking platform in the United Kingdom (UK) from September 2013 to April 2015. It was found that 23 percent of respondents were aware of Snapchat in September 2013, compared to 60 percent in April 2015.

The statistic shows the percentage of social media users who reported daily active usage of the social network Snapchat in the United Kingdom from September 2013 to April 2015. In April 2015, daily use of Snapchat was at 12 percent, 9 percentage points more than in January 2014.

The number of Instagram users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 2.1 million users (+7.02 percent). After the ninth consecutive increasing year, the Instagram user base is estimated to reach 32 million users and therefore a new peak in 2028. Notably, the number of Instagram users of was continuously increasing over the past years.User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

In May 2025, Instagram had almost ***** million users in the United Kingdom (UK). The largest share of Instagram users were individuals aged between 25 and 34 years old, at **** percent. This was followed by the category of users aged 18 to 24 years. Individuals over 65 years old, were less likely to use the social media platform, making up the smallest share of Instagram users during this period. Leading social media in the UK According to figures based on approximately ******* billion hits online per month, Facebook was the leading social media website in the UK as of November 2024, holding over ***** percent of the social media market share. This was followed by Instagram and X (formerly known as Twitter). The Pinterest website ranked fourth during that period, with a market share of **** percent. Facebook: Leader in the UK The number of social network users in the UK experienced an increase of roughly *** million users between 2018 and 2023. The share of female Facebook users is slightly higher than the number of male users. At ********* of respondents, individuals aged between 25 and 34 years old made up the largest share of Facebook users in the UK. This was followed by roughly **** percent of users within the 35 to 44 years old category. Facebook usage appeared to be the lowest among those aged 65 and older.

In 2024, around ** percent of the population of the United Kingdom was active on social media. By 2028, it is expected that ** percent of the country's population will be using social media services. Social media's global reach As of April 2024, Northern and Western Europe possessed the highest rates of social network penetration globally, with **** and **** percent, respectively. Eastern and Middle Africa had the lowest coverage, with **** and *** percent. The global average was **** percent, which means that almost *** out of ***people around the world are using social networks. Other major platforms Although Meta continues to dominate the social media landscape in the UK, other social media brands are consistently getting more popular, especially with younger users. In 2024, video-sharing social media app TikTok had an awareness of over ** percent in the UK and a usage of over ** percent. Snapchat, owned by Snap Inc., had an awareness of around ** percent.

The number of Pinterest users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 0.3 million users (+3.14 percent). After the ninth consecutive increasing year, the Pinterest user base is estimated to reach 9.88 million users and therefore a new peak in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).