This statistic shows the use of social networks among individuals in Great Britain from 2011 to 2020. As social media takes the world by storm, this figure has seen a year-on-year increase and as of 2020 70 percent of all respondents reported they use social networks. This is a stark increase from the 45 percent who claimed they did so in 2011.

The number of Pinterest users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 0.3 million users (+3.14 percent). After the ninth consecutive increasing year, the Pinterest user base is estimated to reach 9.88 million users and therefore a new peak in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The number of Instagram users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 2.1 million users (+7.02 percent). After the ninth consecutive increasing year, the Instagram user base is estimated to reach 32 million users and therefore a new peak in 2028. Notably, the number of Instagram users of was continuously increasing over the past years.User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The number of LinkedIn users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 1.5 million users (+4.51 percent). After the eighth consecutive increasing year, the LinkedIn user base is estimated to reach 34.7 million users and therefore a new peak in 2028. User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

In 2020, it was found that the main social networking profile of UK social media users was Facebook with 57 percent of responding individuals claiming it as their most used social networking profile. During the same survey period, 14 percent of respondents listed Instagram as their main social media account.

United Kingdom E Commerce: Social Networks: Wholesale data was reported at 58.100 % in 2016. This records an increase from the previous number of 54.300 % for 2015. United Kingdom E Commerce: Social Networks: Wholesale data is updated yearly, averaging 45.600 % from Dec 2012 (Median) to 2016, with 5 observations. The data reached an all-time high of 58.100 % in 2016 and a record low of 40.400 % in 2013. United Kingdom E Commerce: Social Networks: Wholesale data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s United Kingdom – Table UK.S040: E Commerce: Proportion of Businesses Using Social Media: By Industry.

United Kingdom E Commerce: Social Networks data was reported at 60.300 % in 2016. This records an increase from the previous number of 56.500 % for 2015. United Kingdom E Commerce: Social Networks data is updated yearly, averaging 51.200 % from Dec 2012 (Median) to 2016, with 5 observations. The data reached an all-time high of 60.300 % in 2016 and a record low of 42.200 % in 2013. United Kingdom E Commerce: Social Networks data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s United Kingdom – Table UK.S040: E Commerce: Proportion of Businesses Using Social Media: By Industry.

The average person has 8-9 social media accounts. This has doubled since 2013, when the average person just had 4-5 accounts.

United Kingdom E Commerce: Social Networks: Information & Communication data was reported at 81.700 % in 2016. This records an increase from the previous number of 76.900 % for 2015. United Kingdom E Commerce: Social Networks: Information & Communication data is updated yearly, averaging 76.900 % from Dec 2012 (Median) to 2016, with 5 observations. The data reached an all-time high of 81.700 % in 2016 and a record low of 72.400 % in 2013. United Kingdom E Commerce: Social Networks: Information & Communication data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s United Kingdom – Table UK.S040: E Commerce: Proportion of Businesses Using Social Media: By Industry.

This statistic shows which social media platforms luxury consumers use to engage with luxury fashion brands in the United Kingdom (UK), according to a survey published in November 2013. Of respondents, 9.2 percent said they used Instagram to engage with luxury brands.

56.8% of the world’s total population is active on social media.

United Kingdom E Commerce: Social Networks: Other Services data was reported at 65.500 % in 2016. This records an increase from the previous number of 58.400 % for 2015. United Kingdom E Commerce: Social Networks: Other Services data is updated yearly, averaging 58.400 % from Dec 2012 (Median) to 2016, with 5 observations. The data reached an all-time high of 65.500 % in 2016 and a record low of 48.400 % in 2013. United Kingdom E Commerce: Social Networks: Other Services data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s United Kingdom – Table UK.S040: E Commerce: Proportion of Businesses Using Social Media: By Industry.

Monthly Tweetreach reports monitoring the online metrics for the Mayor of London's 'Ask Boris' Twitter sessions. Each report is generated against the search term, hashtag #askboris and is run from the day before the session starts to the end of the day the session takes place. Data includes:

Reach: The number of unique Twitter accounts that received tweets about the session

Exposure: The number of impressions generated by tweets in the report

Activity: Total number of tweets, contributors, time period and volume

Type: Number ot tweets, retweet and replies

Timeline: A full list of tweets

Notes: A full description of Tweetreach analytics and descriptors is available on www.tweetreach.com or in the article Understanding the TweetReach snapshot report

Please note that due to limitations with the listening tool not all tweets from Ask Boris sessions are captured in the reports.

Tweet Reach report - 28 June 2012

Tweet Reach report - 20 July 2012

Tweet Reach report - 30 August 2012

Tweet Reach report - 28 September 2012

Tweet Reach report - 29 October 2012

Tweet Reach report - 23 November 2012

Tweet Reach report - 20 December 2012

Tweet Reach report - 18 January 2013

Tweet Reach report - 25 February 2013

Tweet Reach report - 22 March 2013

Tweet Reach report - 26 April 2013

Tweet Reach report - 20 June 2013

Tweet Reach report - 18 July 2013

Tweet Reach report - 29 August 2013

Tweet Reach report - 23 September 2013

Tweet Reach report - 22 October 2013

Tweet Reach report - 25 November 2013

Tweet Reach report - 13 December 2013

Tweet Reach report - 15 January 2014

Tweet Reach report - 13 February 2014

Tweet Reach report - 27 March 2014

Tweet Reach report - 29 May 2014

Tweet Reach report - 26 June 2014

Tweet Reach report - 16 July 2014

Tweet Reach report - 5 August 2014

Tweet Reach report - 11 September 2014

Tweet Reach report - 20 October 2014

Tweet Reach report - 10 November 2014

Tweet Reach report - 19 December 2014

Tweet Reach report - 20 January 2015

Tweet Reach report - 19 March 2015

Tweet Reach report - 19 May 2015

Tweet Reach report - 25 June 2015

Tweet Reach report - 16 July 2015

Tweet Reach report - 23 September 2015

Tweet Reach report - ****27 October 2015****

Tweet Reach report - ****23 November 2015****

Tweet Reach report - ****21 December 2015****

Tweet Reach report - ****28 January 2016****

Tweet Reach report -**** 12 February 2016****

Tweet Reach report -**** 14 March 2016****

United Kingdom E Commerce: Social Networks: Accommodation & Food Services data was reported at 72.300 % in 2016. This records a decrease from the previous number of 75.000 % for 2015. United Kingdom E Commerce: Social Networks: Accommodation & Food Services data is updated yearly, averaging 66.800 % from Dec 2012 (Median) to 2016, with 5 observations. The data reached an all-time high of 75.000 % in 2015 and a record low of 44.700 % in 2013. United Kingdom E Commerce: Social Networks: Accommodation & Food Services data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s United Kingdom – Table UK.S040: E Commerce: Proportion of Businesses Using Social Media: By Industry.

Based on a survey conducted in 2020, the following statistic depicts the creation of social networking profiles among internet users in the United Kingdom (UK), by age group. It was found that 88 percent of respondents aged 16 to 24 years reported having a profile on social media sites or apps, accounting for the largest demographic across all surveyed age groups.

Decline of Facebook as a platform
While most of the main social networking sites have been growing in popularity, the use of Facebook has been in decline. Launched in 2004, the social media site was used often by 86 percent of UK respondents in 2013. This had fallen to 57 percent by 2020, relative to the growing use of WhatsApp and to a lesser extent Instagram, YouTube and Snapchat, all of which offer a tailored social media experience compared to Facebook’s multi-function approach. This however, does not undermine Facebook’s dominance as the number of its product users worldwide (including that of Instagram and WhatsApp) has been growing steadily, reaching nearly 3.45 billion by the first quarter of 2021.

The rise of alternative messenger apps As consumer concern over data sharing and privacy continues to rise, an increasing number of social messenger users are leaving Facebook-owned WhatsApp for alternatives such as Telegram, Signal, and Threema. WeChat, the most popular alternative to WhatsApp and Facebook Messenger had 1,2 billion monthly active users as of April 2021 and was the fifth most popular messaging app globally.

Abstract copyright UK Data Service and data collection copyright owner.The Oxford Internet Surveys (OxIS) is the longest-running academic survey of internet use in Britain, describing how internet use has evolved from 2003 to the present day. Run by the Oxford Internet Institute, a Social Sciences department at the University of Oxford, this survey provides unrivalled data, rigorous analysis and policy-relevant insights into key aspects of life online.OxIS is a multi-stage national probability sample of 2,000 people in Britain, enabling researchers to project estimates to the nation as a whole. Undertaken every two years since 2003, it surveys users, non-users, and ex-users, covering internet and ICT access and use, attitudes to technology, and supporting demographic and geographic information. The Oxford Internet Survey, 2013 (OxIS 2013) is a representative survey of British internet use in 2013. Data were collected via in-home interviews with respondents. It includes internet users, ex-users and non-users. The dataset contains almost 800 variables measuring internet activities, attitudes and effects. This wave included an oversample of people living in rural areas.Further information about the OxIS, including publications, is available from the Oxford Internet Surveys webpages.Users should note the data are only available in Stata format.This study is Open Access. It is freely available to download and does not require UK Data Service registration. Main Topics: The data include a wide variety of items measuring issues related to internet use, including:internet activity social media useprivacymobile phone usetrustinternet use internet searchpolitical activity on the internet. Multi-stage stratified random sample Face-to-face interview: Paper-and-pencil (PAPI)

This is a collection of tweets id's of all the records on Twitter from May 2013 to December 2014, which include keywords or handles of different UK government departments. Please see 'Related resources' section below for related data collections.

This project aims to develop methodologies to study online political behaviour including use of the Internet to generate new data and experiments; to collect and analyse data on internet-mediated interactions at both individual and organisational levels; and to use this data to re-examine and where necessary develop political science knowledge and theory in light of widespread use of the Internet First, the project will re-examine the logic of collective action, assessing the impact of reduced communication and coordination costs; the changing nature of leadership; and the effects of different information environments on propensity to participate in political mobilisation. This part of the research will involve conducting laboratory and field experiments into online behaviour. Second, the research will develop the Digital-era Governance model for newer 'Web 2.0' applications and other technological developments such as cloud computing. The research will re-examine the nature of citizen-government interactions in this changing environment, examining the impact of Internet-based mediation on information exchange, organisational forms in government and citizen participation in policy-making. This part of the research will involve a comparison of government's online presence in eight countries, using webmetric techniques, and in-depth qualitative analysis of governance models, using elite interviewing and documentary analysis.

As of September 2024 in the United Kingdom, 98 percent of Generation Z, those born between 1995 and 2012, were using social media. The same was true for 97 percent of millennials in the country. Overall, 92 percent of Gen X were on social networks, as were 86 percent of Baby boomers.

United Kingdom E Commerce: Multimedia Content Sharing: Info & Commu data was reported at 48.800 % in 2016. This records an increase from the previous number of 47.900 % for 2015. United Kingdom E Commerce: Multimedia Content Sharing: Info & Commu data is updated yearly, averaging 43.600 % from Dec 2012 (Median) to 2016, with 5 observations. The data reached an all-time high of 48.800 % in 2016 and a record low of 39.500 % in 2013. United Kingdom E Commerce: Multimedia Content Sharing: Info & Commu data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s United Kingdom – Table UK.S040: E Commerce: Proportion of Businesses Using Social Media: By Industry.

Teenagers are the 2nd largest group of people affected by social media addiction. Teens ages 13 to 18 years old spend a significant amount of their free time on social media with an average of 3 hours a day.