Facebook
TwitterIn 2024, around ** percent of the population of the United Kingdom was active on social media. By 2028, it is expected that ** percent of the country's population will be using social media services. Social media's global reach As of April 2024, Northern and Western Europe possessed the highest rates of social network penetration globally, with **** and **** percent, respectively. Eastern and Middle Africa had the lowest coverage, with **** and *** percent. The global average was **** percent, which means that almost *** out of ***people around the world are using social networks. Other major platforms Although Meta continues to dominate the social media landscape in the UK, other social media brands are consistently getting more popular, especially with younger users. In 2024, video-sharing social media app TikTok had an awareness of over ** percent in the UK and a usage of over ** percent. Snapchat, owned by Snap Inc., had an awareness of around ** percent.
Facebook
TwitterThe number of Instagram users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 2.1 million users (+7.02 percent). After the ninth consecutive increasing year, the Instagram user base is estimated to reach 32 million users and therefore a new peak in 2028. Notably, the number of Instagram users of was continuously increasing over the past years.User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).
Facebook
TwitterIn 2022, daily time spent on TikTok in the United Kingdom (UK) reached approximately ** minutes, up by over *** percent compared to 2019. In comparison, Facebook usage between 2020 to 2022 went down to approximately ** minutes on a daily basis. In the examined time, Instagram engagement remained at around ** minutes per day among UK users in the examined period.
Facebook
TwitterData about social networking helps us to increase our understanding of how people benefit from the opportunities the internet can offer, as well as who is missing out. In our increasingly online world, a significant part of the population remains digitally excluded. In the 2017 Digital Strategy, the Government has committed to address this digital divide between those who have been able to embrace the digital world and those who have not.
The https://oxis.oii.ox.ac.uk/">Oxford Internet Surveys (OxIS) collect information about internet access in Britain, describing how Internet use has evolved from 2003 to the present day.
Facebook
TwitterSocial media's influence in the United Kingdom continues to grow, with **** million active users as of February 2025, representing ** percent of the population. This penetration rate surpasses the global average of **** percent, positioning the UK as a leader in social media adoption. The country's high usage reflects a broader trend of increasing social media engagement worldwide, particularly in Northern and Western Europe. Global social media landscape The social media landscape is rapidly evolving, with China currently hosting over one billion users and India projected to become the largest social media audience by 2029. Notably, Nigeria is expected to see a staggering *** percent increase in its online networking audience between 2023 and 2029. In 2024, global social media users spent an average of *** minutes per day on social networks. Facebook is still the market leader Facebook is the most widely utilized social media platform globally, and India boasts *** million Facebook users, making it the leading country in terms of Facebook audience size. As of April 2024, it was found that men between the ages of ** and ** were the largest audience for Facebook, accounting for **** percent of global users. Furthermore, Facebooks second-largest audience base could be found with men aged 18 to 24 years.
Facebook
TwitterThe global social media penetration rate in was forecast to continuously increase between 2024 and 2028 by in total 11.6 (+18.19 percent). After the ninth consecutive increasing year, the penetration rate is estimated to reach 75.31 and therefore a new peak in 2028. Notably, the social media penetration rate of was continuously increasing over the past years.
Facebook
TwitterThe Community Life Survey collects information about the way adults (16+) communicate with family members and friends, their support networks and the diversity of their friendship groups.
Facebook
TwitterThe Taking Part Survey has run since 2005 and is the key evidence source for DCMS. It is a continuous face to face household survey of adults aged 16 and over in England and children aged 5 to 15 years old.
The child Taking Part report can be found here.
The Taking Part Survey provides reliable national estimates of engagement with the arts, heritage, museums, libraries, digital and social networking. It carries the National Statistics badge, meaning that it meets the highest standards of statistical quality.
The Taking Part Survey provides reliable national estimates of adult engagement with the arts, heritage, museums, libraries, digital and social networking and of barriers to engagement. The latest data cover the period April 2019 to March 2020.
Data tables for the Archive, Charitable Giving and Volunteering estimates can be found here:
Fieldwork for the Taking Part survey was terminated before its intended end date due to the COVID-19 coronavirus pandemic. We do not expect that either the pandemic or reduced fieldwork has affected the accuracy of our estimates. A summary of the analysis of the possible effects of early termination of fieldwork can be found the Taking Part Year 15 https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/916246/Taking_Part_Technical_Report_2019_20.pdf">technical report
The previous Taking Part release was published on 19 September 2019, covering the period April 2018 to March 2019.
The pre-release access document above contains a list of ministers and officials who have received privileged early access to this release of Taking Part data. In line with best practice, the list has been kept to a minimum and those given access for briefing purposes had a maximum of 24 hours. Details on the pre-release access arrangements for this dataset are available in the accompanying material.
This release is published in accordance with the Code of Practice for Statistics (2018), as produced by the UK Statistics Authority. The Authority has the overall objective of promoting and safeguarding the production and publication of official statistics that serve the public good. It monitors and reports on all official statistics, and promotes good practice in this area.
The responsible statistician for this release is Alistair Rice. For enquiries on this release, contact takingpart@dcms.gov.uk.
Taking Part is a household survey in England that measures engagement with the cultural sectors. The survey data is widely used by policy officials, practitioners, academics and charities. This report presents the latest headline estimates of adult (16+) engagement for the year April 2019 to March 2020.
In 2019/20, the following proportions of adults had engaged with cultural ac
Facebook
TwitterData about digital engagement helps us to increase our understanding of how people benefit from the opportunities the internet can offer, as well as who is missing out. In our increasingly online world, a significant part of the population remains digitally excluded. In the 2017 Digital Strategy, the Government has committed to address this digital divide between those who have been able to embrace the digital world and those who have not.
Facebook
TwitterHow many people use social media?
Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.
Who uses social media?
Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions
when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.
How much time do people spend on social media?
Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.
What are the most popular social media platforms?
Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.
Facebook
TwitterThe Community Life Survey is a household self-completion survey of adults aged 16+ in England. The survey is a key evidence source on social cohesion, community engagement and social action.
This report summarises the results from the 2019/20 survey, which ran from April 2019 to March 2020. In 2016/17, the survey discontinued face-to-face collection and moved fully to a ‘push to web’ approach.
The majority of the fieldwork took place prior to the COVID-19 pandemic. Further information on the impact the pandemic may have had on our estimates is available in Annex B.
This nationally representative survey provides statistics on behaviours and attitudes to inform policy and action in these areas. The survey provides data of value to a range of users, including government departments, public bodies, those working in the voluntary and charity sectors and the public.
Responsible statistician: Alistair Rice
Statistical enquiries: evidence@dcms.gov.uk, @DCMSInsight
Media enquiries: 020 7211 2210
Date: 14th July 2020
Estimates from the 2019-20 Community Life Survey show that among adults (16+) in England:
37% took part in formal volunteering at least once in the last year.
Of which, £24 was the average donation given.
53% wanted to be more involved in local decision making.
82% agreed their area was a place where people from different backgrounds get on well together.
84% felt they belonged to Britain.
1. Identity and Social Networks
3. Neighbourhood and Community
4. Civic Engagement and Social Action
5. Volunteering and Charitable Giving
Facebook
TwitterAttribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
License information was derived automatically
This dataset contains ~11M tweets related to the 2019 United Kingdom General Election, published and collected between November 12, 2019, and December 12, 2019. In addition, we provide nodes and edges of the superspreader user similarity network, as described in the paper below.
Please, refer to the paper below for more details.
Nizzoli, L., Tardelli, S., Avvenuti, M., Cresci, S., & Tesconi, M. (2021). Coordinated Behavior on Social Media in 2019 UK General Election. In 15th International Conference on Web and Social Media. AAAI.
In detail, the dataset consists of:
Facebook
TwitterAll estimates in this release are presented in 2022 prices and in chained volume measures. Estimates are provisional and subject to planned revisions. The index of estimated monthly GVA shows the growth or decline of the Digital Sector and its subsectors relative to January 2019.
This current release contains new monthly figures for April 2024 to June 2024 and minor revisions for January 2024 to March 2024.
Estimates of monthly GVA (£ million) are used to determine percentage changes over the relevant time periods mentioned here.
DSIT have recently concluded a consultation on the planned future of the Digital Sector Economic Estimates series - the DSIT response to this consultation can be accessed using this link.
26 September 2024
This is a continuation of the Digital Economic Estimates: Monthly GVA series, previously produced by Department for Culture, Media and Sport (DCMS). Responsibility for Digital Sector policy now sits with the Department for Science, Innovation and Technology (DSIT).
These estimates are Official Statistics, used to provide an estimate of the economic contribution of the Digital Sector, in terms of Gross Value Added (GVA), for the period January 2019 to June 2024. This current release contains new monthly figures for April 2024 to June 2024 and minor revisions for January 2024 to March 2024.
Estimates are presented in chained volume measures (i.e. have been adjusted for inflation), at 2022 prices, and are seasonally adjusted. These latest monthly estimates should only be used to illustrate general trends, not used as definitive figures.
You can use these estimates to:
You should not use these estimates to:
These findings are calculated based on published Office for National Statistics (ONS) data sources including the Index of Services and Index of Production.
These data sources are available for industrial ‘divisions’, whereas the Digital Sector is defined using more detailed industrial ‘classes’. This represents a significant limitation to this statistical series; the implications of which are discussed further in the technical report .
Facebook
TwitterThe Taking Part Survey has run since 2005 and is the key evidence source for DCMS. It is a continuous face to face household survey of adults aged 16 and over in England and children aged 5 to 15 years old.
The Taking Part Survey provides reliable national estimates of engagement with the arts, heritage, museums, libraries, digital and social networking. It carries the National Statistics badge, meaning that it meets the highest standards of statistical quality.
19 September 2019
April 2018 to March 2019
National and Regional level data for England.
2019/20 results due to be published September 2020.
The Taking Part Survey provides reliable national estimates of adult engagement with the arts, heritage, museums, libraries, digital and social networking and of barriers to engagement. The latest data cover the period April 2018 to March 2019.
These spreadsheets contain the data and sample sizes to support the material in this release. Additional spreadsheets have been included for volunteering, charitable giving and archives.
The previous adult biannual Taking Part release was published on 11 June 2019 and the previous adult Taking Part annual release was published on 30th August 2018. Both releases also provide spreadsheets containing the data and sample sizes for each sector included in the survey.
The document above contains a list of ministers and officials who have received privileged early access to this release of Taking Part data. In line with best practice, the list has been kept to a minimum and those given access for briefing purposes had a maximum of 24 hours. Details on the pre-release access arrangements for this dataset are available in the accompanying material.
This release is published in accordance with the Code of Practice for Statistics (2018), as produced by the UK Statistics Authority. The Authority has the overall objective of promoting and safeguarding the production and publication of official statistics that serve the public good. It monitors and reports on all official statistics, and promotes good practice in this area.
The responsible statistician for this release is Ed Pyle. For enquiries on this release, contact Ed Pyle on 07557 608174 or Maria Willoughby on 020 7211 6771.
For any further queries contact them or the Taking Part team at takingpart@culture.gov.uk.
Facebook
TwitterHow much time do people spend on social media?
As of 2024, the average daily social media usage of internet users worldwide amounted to 143 minutes per day, down from 151 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of three hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in
the U.S. was just two hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively.
People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general.
During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.
Facebook
TwitterThe Department for Digital, Culture, Media and Sport commissions the Community Life Survey. The survey provides official statistics on issues that are important to encouraging social action and empowering communities. This release focuses on findings about loneliness collected through the survey. It provides additional demographic breakdowns and looks at estimated levels of loneliness against other key survey measures.
Facebook
TwitterThe Community Life Survey collects information about the way adults (16+) communicate with family members and friends, their support networks and the diversity of their friendship groups.
Headline measures - 2020/21
66% of respondents (approximately 30 million people in England) met up in person with friends/family at least once a week, a statistically significant decrease from 2019/20 where the figure was 74% (33 million people).
95% of respondents either definitely or tended to agree that if they needed help, there are people who would be there for them; a similar figure to 2019/20 (95%).
There was a statistically significant increase in the proportion of people who spoke on the phone or video/audio call via the internet with family members or friends at least once a week from 81% in 2019/2020 to 85% in 2020/21.
86% of respondents exchanged texts or instant messages with family or friends once a week or more. This is a statistically significant increase from 2019/20 (84%) and has been steadily rising since 2013/14 (76%).
The https://www.ons.gov.uk/peoplepopulationandcommunity/wellbeing/datasets/socialcapitalheadlineindicators">social capital headline indicators produced by the Office for National Statistics present data covering subjects including personal relationships and social network supports.
https://www.understandingsociety.ac.uk/">Understanding Society is a large longitudinal household panel study which collects data on subjects including social and family networks.
Published 29 July 2021
Facebook
Twitterhttps://www.technavio.com/content/privacy-noticehttps://www.technavio.com/content/privacy-notice
Social Media Listening Market Size 2025-2029
The social media listening market size is forecast to increase by USD 4.87 billion at a CAGR of 8.9% between 2024 and 2029.
The market is experiencing significant growth, driven primarily by the increasing usage of social media platforms worldwide. With over 4.3 billion users as of 2021, social media has become a powerful tool for businesses to engage with their customers and gain valuable insights into consumer behavior and preferences. A key trend in this market is the integration of Artificial Intelligence (AI) and Machine Learning (ML) technologies in social media listening solutions, enabling more accurate and efficient data analysis. However, this market is not without challenges. Data privacy and regulatory compliance are becoming increasingly important, with stricter regulations being implemented to protect user data.
Companies must ensure they have strong data security measures in place to comply with these regulations and maintain consumer trust. Additionally, the vast amount of data generated on social media requires sophisticated analytics tools to extract meaningful insights. As such, businesses seeking to capitalize on the opportunities presented by the market must invest in advanced analytics solutions and prioritize data security and privacy. By doing so, they can effectively navigate the challenges and stay ahead of the competition.
What will be the Size of the Social Media Listening Market during the forecast period?
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Social media listening has emerged as a crucial business tool, enabling organizations to gain valuable insights from the vast amount of data generated through social media activity. This data is analyzed using techniques such as topic modeling and sentiment scoring to understand consumer behavior, preferences, and trends. Social media geographics and demographics provide essential context, while social media reach and volume measure the scope and impact of conversations. Social media pulse and sentiment reflect the current sentiment and buzz surrounding specific topics, offering real-time insights into market dynamics and trends.
Social media listening software is a vital component of the global market for social media analytics. Social media influence is assessed through the size and engagement of an audience, providing valuable information for marketing and brand management strategies. The social media landscape and heatmap offer a comprehensive view of the social media ecosystem, helping businesses stay informed and adapt to evolving patterns.
How is this Social Media Listening Industry segmented?
The social media listening industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
Type
Software
Services
End-user
Retail and e-commerce
IT and telecom
BFSI
Media and entertainment
Others
Geography
North America
US
Canada
Europe
France
Germany
UK
Middle East and Africa
APAC
China
India
Japan
South Korea
South America
Brazil
Rest of World (ROW)
By Type Insights
The software segment is estimated to witness significant growth during the forecast period. This segment encompasses platforms and tools that offer real-time, automated, and scalable capabilities to monitor and analyze social media conversations across various channels such as Twitter, Facebook, Instagram, LinkedIn, TikTok, and Reddit. Real-time monitoring is a key feature of these solutions, empowering brands to identify mentions, trends, and sentiment as they emerge. By staying abreast of evolving topics, businesses can respond promptly to customer concerns, capitalize on viral events, and maintain a strong online presence. Artificial Intelligence (AI) and Machine Learning (ML) technologies are integral to social media listening software, enabling advanced topic identification, sentiment analysis, and trend recognition.
These technologies enable businesses to gain valuable customer insights, inform product development, and enhance customer experience. Social media listening platforms also offer data visualization and reporting features, allowing businesses to analyze and present their findings in a clear and actionable manner. Additionally, they provide social media dashboards, alerts, and governance tools to ensure compliance with social media policies and ethical standards. In summary, social media listening software plays a pivotal role in the global market for social media analytics, offering real-time insights and advanced capabilities to help businesses navigate the complex social media landscape and engage effectively with their audience.
Get a glance at the market report of share of v
Facebook
TwitterReleased: 29 July 2021
Geographic Coverage: England
This release provides estimates on a number of measures covering social cohesion, community engagement and social action over the period of April 2020 to March 2021. The survey ran over the course of a year, recording respondents’ answers consistently over the year during different periods of lockdown measures. It is therefore likely that COVID-19 pandemic impacted respondent’s behaviours and responses, although we can not state that any change is caused purely because of this.
The Community Life Survey is a nationally representative annual survey of adults (16+) in England that aims to track the latest trends and developments across areas that are key to encouraging social action and empowering communities.
The survey moved from a face-to-face mode to an online (with paper mode for those who are not digitally engaged) in 2016/17. The results included in the release are based on online/paper completes only, covering the eight years from 2013/14, when this method was first tested, to 2020/21.
Differences between groups are only reported on in this publication where they are statistically significant i.e. where we can be confident that the differences seen in our sampled respondents reflect the population.
Responsible statistician: Aleister Skinner
Statistical enquiries: evidence@dcms.gov.uk, @DCMSInsight
Estimates from the 2020/21 Community Life Survey show that among adults (16+) in England:
Most adults (95%) agreed that if they needed help there are people who would be there for them.
66% of respondents met up in person with friends or family at least once a week, a significant decrease from 2019/20 (74%).
The proportion of adults reporting they felt lonely often/always remained similar to 2019/20 at 6%.
Measures for life satisfaction, happiness and self-worth have decreased from 2019/20.
79% of respondents agree that they were satisfied with their local area as a place to live, an increase from 2019/20 (76%).
65% of respondents agreed that people in their neighbourhood pull together to improve their neighbourhood; this was higher than in 2019/20 (59%).
41% of respondents have taken part in civic participation, 19% in civic consultation, and 7% in civic activism.
27% of respondents agreed that they could personally influence decisions in their local areas.
There was a decrease in the proportion of people giving to charitable causes. 63% of respondents reported having given to charitable causes in the last 4 weeks (at the time of responding to the survey). This was lower than in 2019/20 where 75% of respondents reported doing so and the lowest since the Community Life Survey began in 2013/14.
There was a decrease in the proportion of people formally volunteering. 17% of respondents reported formally volunteering at least once a month, the lowest recorded participation rate since data collection in the Community Life Survey.
There was an increase in the proportion of people informally volunteering. 33% of respondents had volunteered informally at least once a month, the highest percentage on record in the Community Life Survey.
1. Identity and Social Network
3. Neighbourhood and Community
4. Civic Engagement and Social Action
5. Volunteering and Charitable Giving
Facebook
TwitterFor DCMS sector data, please see: Economic Estimates: Employment and APS earnings in DCMS sectors, January 2023 to December 2023
For Digital sector data, please see: Economic Estimates: Employment in DCMS sectors and Digital sector, January 2022 to December 2022
In 2019, DCMS Sectors contained 5.3 million filled jobs, accounting for 15.7% of all UK jobs. Additionally:
These Economic Estimates are Official Statistics used to provide an estimate of employment (number of jobs) in the DCMS Sectors.
These statistics cover the contributions of the following DCMS sectors to the UK economy;
A definition for each sector is available in the associated methodology note along with details of methods and data limitations.
30 April 2020
DCMS aims to continuously improve the quality of estimates and better meet user needs. DCMS welcomes feedback on this release. Feedback should be sent to DCMS via email at evidence@culture.gov.uk.
This release is published in accordance with the Code of Practice for Statistics, as produced by the UK Statistics Authority. The Authority has the overall objective of promoting and safeguarding the production and publication of official statistics that serve the public good. It monitors and reports on all official statistics, and promotes good practice in this area.
The responsible statisticians for this release is Rachel Moyce. For further details about the estimates, or to be added to a distribution list for future updates, please email us at evidence@culture.gov.uk.
The document above contains a list of ministers and officials who have received privileged early access to this release. In line with best practice, the list has been kept to a minimum and those given access for briefing purposes had a maximum of 24 hours.
Facebook
TwitterIn 2024, around ** percent of the population of the United Kingdom was active on social media. By 2028, it is expected that ** percent of the country's population will be using social media services. Social media's global reach As of April 2024, Northern and Western Europe possessed the highest rates of social network penetration globally, with **** and **** percent, respectively. Eastern and Middle Africa had the lowest coverage, with **** and *** percent. The global average was **** percent, which means that almost *** out of ***people around the world are using social networks. Other major platforms Although Meta continues to dominate the social media landscape in the UK, other social media brands are consistently getting more popular, especially with younger users. In 2024, video-sharing social media app TikTok had an awareness of over ** percent in the UK and a usage of over ** percent. Snapchat, owned by Snap Inc., had an awareness of around ** percent.