When surveyed between July 2024 and October 2024, it was found that **** percent of adults in Great Britain had participated in online sports betting. In comparison, **** percent had bet on sports in person.

When surveyed between July and October 2024, it was found that ***** percent of adults in Great Britain had bet on live football in the past four weeks. This was nearly ****** the share of adults who had bet on live horse or dog racing.

As of September 2024, ** percent of sports bettors in the United Kingdom who placed online bets on horse racing were female. This was over double the share of female sports bettors who bet on cricket.

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UK Gambling Market Size 2025-2029

The uk gambling market size is forecast to increase by USD 3.51 billion at a CAGR of 5.4% between 2024 and 2029.

The Gambling Market in the UK is experiencing significant shifts, driven by the surge in popularity of online gambling platforms and the implementation of artificial intelligence (AI) technology. The convenience and accessibility offered by digital gambling platforms have attracted a large and growing customer base, leading to increased competition among providers. This trend is further fueled by the integration of AI, which enhances user experience through personalized recommendations and improved security measures. However, this market landscape is not without challenges. The increased prevalence of online gambling platforms poses a risk to vulnerable populations, particularly children, who may be exposed to gambling content inadvertently. Ensuring responsible gambling practices and implementing effective age verification mechanisms are crucial for maintaining a socially responsible market. Companies must navigate these challenges while capitalizing on the opportunities presented by technological advancements and evolving consumer preferences. By focusing on innovation, regulatory compliance, and customer engagement, gambling providers can differentiate themselves and thrive in this dynamic market.

What will be the size of the UK Gambling Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe UK gambling market is characterized by the integration of advanced technologies and stringent regulations. Gambling platforms employ API integrations for seamless data exchange, enhancing user experience. Payment fraud prevention is a priority, with payment processors utilizing predictive modeling and behavioral targeting to mitigate risks. Affiliate networks and marketing agencies collaborate to drive customer acquisition, while marketing automation and compliance training ensure regulatory adherence. Identity verification and age assessment are crucial components of player support services, safeguarding both operators and consumers. Self-assessment tools and responsible gaming tools are integral to promoting a healthy gaming environment. Business intelligence and data mining enable data warehousing for informed decision-making, while bet limits and risk assessment models help manage player behavior. Security protocols and game servers ensure fairness and integrity, with gambling software undergoing rigorous testing and technical documentation available for transparency. Regulation and compliance are ongoing concerns, with gambling regulation evolving to accommodate technological advancements. Overall, the UK gambling market is a dynamic and complex ecosystem, continually adapting to meet the demands of consumers and regulators alike.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. TypeBettingLotteryCasinoPlatformOfflineOnlineEnd-userMenWomenMinorsGeographyEuropeUK

By Type Insights

The betting segment is estimated to witness significant growth during the forecast period.

The UK gambling market, encompassing casino games, sports betting, and esports betting, experiences continuous expansion. Table games and casino games remain popular, while player behavior influences the design of bonus programs and retention rates. Software providers ensure game security and payment security for online gambling, facilitating transactions through payment gateways. Affiliate marketing and risk management are essential components, with regulatory compliance and AML regulations shaping the industry. Rising churn rates call for effective marketing campaigns and loyalty programs. Lifetime value and data analytics are crucial for business growth. Problem gambling and responsible gambling initiatives are prioritized. Live casino and esports betting are gaining traction, with odds calculation and virtual sports adding to the market's diversity. Technical support, customer service, and data privacy are essential for maintaining user experience. Sports betting, particularly high-stakes bets, generates substantial revenue. Software updates and fraud detection are ongoing concerns.

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The Betting segment was valued at USD 4769.00 million in 2019 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

The UK gambling market is a

In a July 2025 survey, ** percent of horse racing fans stated that they bet up to *** British pounds a month on the sport they followed. Out of the sports fans surveyed, this was the highest share of fans for that spending bracket.

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Sports Betting Market Size 2025-2029

The sports betting market size is valued to increase by USD 221.1 billion, at a CAGR of 12.6% from 2024 to 2029. Digital revolution will drive the sports betting market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 33% growth during the forecast period.
By Platform - Online segment was valued at USD 101.20 billion in 2023
By Type - Basketball segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 162.64 billion
Market Future Opportunities: USD 221.10 billion
CAGR from 2024 to 2029 : 12.6%

Market Summary

The market is a dynamic and complex industry, fueled by the intersection of technology and human passion for sports. With an estimated global value of USD155 billion in 2020, this market's growth is driven by the increasing popularity of online betting platforms and the integration of advanced technologies like machine learning. These innovations enable personalized user experiences, real-time data analysis, and more accurate odds calculation. However, the industry faces significant challenges, including stringent government regulations and restrictions. For instance, in some regions, sports betting remains illegal or heavily regulated, limiting market growth potential. Additionally, concerns over problem gambling and match-fixing continue to shape the regulatory landscape.
Despite these hurdles, the future of sports betting looks promising. Technological advancements, such as blockchain and virtual reality, are poised to revolutionize the industry further. As these developments unfold, businesses must adapt and innovate to stay competitive in this rapidly evolving market.

What will be the Size of the Sports Betting Market during the forecast period?

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How is the Sports Betting Market Segmented ?

The sports betting industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Platform

  Online
  Offline


Type

  Basketball
  Horse riding
  Football
  Others


Betting Type

  Fixed Odds Wagering
  Exchange Betting
  Live/In-Play Betting
  eSports Betting


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    Australia
    China
    India
    Japan


  Rest of World (ROW)

By Platform Insights

The online segment is estimated to witness significant growth during the forecast period.

The market is in a constant state of evolution, fueled by technological advancements and regulatory changes. The online betting segment, in particular, is thriving, driven by factors such as the expansion of the overall market, the increasing availability of mobile platforms due to Internet and smartphone penetration, and the structural migration of customers from retail to online betting in emerging markets. Technological innovations include advanced responsible gambling tools, payment gateway integration, customer support ticketing, win probability models, AML compliance software, data visualization tools, and bonus claim processes. Regulatory compliance checks, in-play betting data, sports data providers, geofencing technology, KYC compliance protocols, account management features, transaction processing speed, withdrawal processing times, real-time data feeds, betting exchange liquidity, deposit method integrations, user engagement metrics, customer identity verification, live streaming integration, mobile betting platforms, data analytics dashboards, risk management models, CRM system integration, betting platform security, fraud detection systems, user experience design, player segmentation strategies, and more.

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The Online segment was valued at USD 101.20 billion in 2019 and showed a gradual increase during the forecast period.

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Regional Analysis

APAC is estimated to contribute 33% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

See How Sports Betting Market Demand is Rising in APAC Request Free Sample

The Asia-Pacific (APAC) region is poised to lead The market due to its rapid expansion and significant population base. Comprising over 60% of the world's population, APAC is a burgeoning market with an increasing number of digital platforms and the adoption of online betting. Key factors contributing to this growth include the presence of gambling hubs like Macau and the rising disposable income of the population.

APAC's dominance in the global sports betting landscape is further reinforced

Market Size statistics on the Horse & Sports Betting industry in the UK

Number of Businesses statistics on the Horse & Sports Betting industry in the UK

Employment statistics on the Horse & Sports Betting industry in the UK

Gambling and betting form a key part of the UK’s landscape, intertwined with the nation’s culture through sport, racing and leisure. Betting habits have evolved, with punters moving from high-street shops to online platforms that now pull in the lion’s share of revenue – data from the Gambling Commission (GC) shows the online sector’s gross gambling yield (GGY) reached £1.54 billion in 2024, underlining the scale of this shift. As online betting has grown, though, so too have concerns over addiction, prompting regulators to tighten rules and step up efforts to protect customers. Revenue is forecast to climb at a compound annual rate of 3.5% over the five years through 2025-26 to £17.2 billion, including an expected jump of 2.4% in 2025-26. Much of the industry’s recent growth reflects the recovery of betting shops after the pandemic, when revenue was hit hard by forced closures. That rebound has helped accelerate the longer-term shift to online gambling, which has expanded sharply, with GC data showing a 21% rise in GGY in Q4 2024 compared to the same period a year earlier as unfavourable sports results stabilised and more consumers migrated to digital platforms. Consumers are increasingly drawn to the convenience and accessibility of online platforms, with remote games proving the biggest winners – GGY from remote games rose 7% year-on-year in Q1 2025, according to the GC, driven by an 11% surge in online slot games. The rapid growth of slots has brought them under closer scrutiny, prompting the introduction of regulations capping stake limits in April 2025. Even with revenue on the rise, profit has been hit by this heavier regulation, as well as soaring marketing costs. Over the five years through 2030-31, revenue is forecast to expand at a compound annual rate of 2.6% to £19.6 billion. The industry will continue to be shaped by debate over gambling safety and public harm, a discussion expected to culminate in tighter regulation that will hoist operating costs even higher. Banks will play their part in protecting consumers, with schemes including Nationwide’s gambling blocks holding back demand for betting. AI is also poised to reshape the industry, with companies promoting it as a means to reduce costs and expand revenue through targeted marketing and promotions. However, ethical concerns, particularly around the risk of exacerbating gambling harm, continue to cloud AI’s potential.

As of May 2022, the most common sport to bet on amongst regular gamblers in the United Kingdom was soccer with ** percent of regular gamblers in the country betting on the sport in the last 12 months. Comparatively, U.S. sports leagues were the least bet on, with ***** percent of respondents saying they bet on the NBA and only *** percent saying they bet on the MBL.

Context

This is another dataset of football data but it has a specific aim: Forecast Valuable Bets. It means that is possible to collect all the information of a match BEFORE the match date and FOR FREE. The difference with the other football data datasets is that here you can create and share your bet system and use it to bet on the future matches. In fact you can create your own copy of this db, update it whenever you want and compute your daily bets. Visit https://github.com/paolof89/sci-bet

Content

• Matches results, stats and betting odds from football-data.co.uk
• Elo Ratings from clubelo.com
• ... other data coming soon

Acknowledgements

• Please visit: enter link description here and "http://clubelo.com/">enter link description here
• Web scraper idea came from Liam Cullingan: enter link description here

Inspiration

Can a machine be able to elaborate a betting system able to beat the bookmakers?

ExactOne delivers unparalleled consumer transaction insights to help investors and corporate clients uncover market opportunities, analyze trends, and drive better decisions.

Dataset Highlights - Source: Debit and credit card transactions from 600K+ active users and 2M accounts connected via Open Banking. Scale: Covers 250M+ annual transactions, mapped to 1,800+ merchants and 330+ tickers. Historical Depth: Over 6 years of transaction data. Flexibility: Analyse transactions by merchant/ticker, category/industry, or timeframe (daily, weekly, monthly, or quarterly).

ExactOne data offers visibility into key consumer industries, including: Airlines - Regional / Budget Airlines - Cargo Airlines - Full Service Autos - OEMs Communication Services - Cable & Satellite Communication Services - Integrated Telecommunications Communication Services - Wireless Telecom Consumer - Services Consumer - Health & Fitness Consumer Staples - Household Supplies Energy - Utilities Energy - Integrated Oil & Gas Financial Services - Insurance Grocers - Traditional Hotels - C-corp Industrial - Tools And Hardware Internet - E-commerce Internet - B2B Services Internet - Ride Hailing & Delivery Leisure - Online Gambling Media - Digital Subscription Real Estate - Brokerage Restaurants - Quick Service Restaurants - Fast Casual Restaurants - Pubs Restaurants - Specialty Retail - Softlines Retail - Mass Merchants Retail - European Luxury Retail - Specialty Retail - Sports & Athletics Retail - Footwear Retail - Dept Stores Retail - Luxury Retail - Convenience Stores Retail - Hardlines Technology - Enterprise Software Technology - Electronics & Appliances Technology - Computer Hardware Utilities - Water Utilities

Use Cases

For Private Equity & Venture Capital Firms: - Deal Sourcing: Identify high-growth opportunities. - Due Diligence: Leverage transaction data to evaluate investment potential. - Portfolio Monitoring: Track performance post-investment with real-time data.

For Consumer Insights & Strategy Teams: - Market Dynamics: Compare sales trends, average transaction size, and customer loyalty. - Competitive Analysis: Benchmark market share and identify emerging competitors. - E-commerce vs. Brick & Mortar Trends: Assess channel performance and strategic opportunities. - Demographic & Geographic Insights: Uncover growth drivers by demo and geo segments.

For Investor Relations Teams: - Shareholder Insights: Monitor brand performance relative to competitors. - Real-Time Intelligence: Analyse sales and market dynamics for public and private companies. - M&A Opportunities: Evaluate market share and growth potential for strategic investments.

Key Benefits of ExactOne - Understand Market Share: Benchmark against competitors and uncover emerging players. - Analyse Customer Loyalty: Evaluate repeat purchase behavior and retention rates. - Track Growth Trends: Identify key drivers of sales by geography, demographic, and channel. - Granular Insights: Drill into transaction-level data or aggregated summaries for in-depth analysis.

With ExactOne, investors and corporate leaders gain actionable, real-time insights into consumer behaviour and market dynamics, enabling smarter decisions and sustained growth.

Snapshot img

Horse And Sports Betting Market Size 2025-2029

The horse and sports betting market size is forecast to increase by USD 252 million at a CAGR of 11.4% between 2024 and 2029.

The market is experiencing significant growth, driven by several key trends. One of the primary factors fueling market expansion is the increasing digital connectivity, enabling more consumers to place bets online. Another trend is the rising adoption of advanced technologies such as artificial intelligence (AI) and machine learning, which enhance the betting experience and improve accuracy. However, stringent government regulations pose a challenge to market growth, requiring operators to comply with complex rules and restrictions. Despite these challenges, the market is expected to continue its upward trajectory, offering ample opportunities for stakeholders.

What will be the Size of the Horse And Sports Betting Market During the Forecast Period?

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The market In the US continues to experience significant growth, driven by the increasing number of internet users and smartphone users. Digital infrastructure and wireless connectivity have enabled online betting to become a convenient and accessible option for individuals seeking to place wagers on athletic events.



Horse racing and horse racing wagering remain popular categories within this market, with past performance and track conditions being key factors in bettors' decision-making processes. The trend towards digitalization is further evidenced by the rise of casino organizations offering fixed odds wagering on horse races, as well as the emergence of esports betting. According to Datareportal, there are currently over 300 million monthly active internet users In the US, and the implementation of 5G networks is expected to further enhance the user experience for mobile device users.

How is this Horse And Sports Betting Industry segmented and which is the largest segment?

The horse and sports betting industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Platform

  Offline betting
  Online betting


Type

  Fixed odds wagering
  Exchange betting
  Live betting
  esports betting
  Others


Geography

  Europe

    Germany
    UK
    Italy


  APAC

    China
    India
    Japan


  North America

    Canada
    US


  South America

    Brazil


  Middle East and Africa

By Platform Insights

The offline betting segment is estimated to witness significant growth during the forecast period.

The market encompasses both online and offline platforms. While online betting is growing in popularity, offline betting remains the largest segment due to various factors. Some individuals prefer the traditional betting experience and are not comfortable with technology. Additionally, government regulations in certain regions limit sports betting to offline channels. Offline betting, including horse racing, is accessible through local bookies and betting shops, allowing customers to bet on credit. The convenience and flexibility of paying later contribute to the continued popularity of offline betting. Despite advancements in technology and the rise of online platforms, offline betting maintains a significant presence In the market.

Get a glance at the Horse And Sports Betting Industry report of share of various segments Request Free Sample

The offline betting segment was valued at USD 219.80 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 48% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on the market share of various regions, Request Free Sample

In Europe, the market has experienced significant growth due to the increasing popularity of online betting and the widespread use of smartphones. With Internet connectivity rates averaging between 50% and 60% among European internet users, online betting platforms have gained traction. Regulatory frameworks have become more permissive towards both online and offline betting, creating a secure environment for sports enthusiasts. The presence of numerous bookmakers in major European countries such as Germany, the UK, France, Italy, and Poland, along with the popularity of various sports activities, has further fueled market expansion. Overall, the digital infrastructure and wireless connectivity have enabled easy access to athletic events, making horse and sports betting an increasingly popular pastime in Europe.

Market Dynamics

Our horse and sports betting market researchers analyzed the data with 2024 as th

In the third quarter of 2024, the sports betting brand with the highest share of voice in the United Kingdom was OLBG, with **** percent. Meanwhile, Paddy Power ranked second with a share of *** percent.

Source

https://www.football-data.co.uk/

Columns

Div = League Division Date = Match Date (dd/mm/yy) HomeTeam = Home Team AwayTeam = Away Team FTHG and HG = Full Time Home Team Goals FTAG and AG = Full Time Away Team Goals FTR and Res = Full Time Result (H=Home Win, D=Draw, A=Away Win) HTHG = Half Time Home Team Goals HTAG = Half Time Away Team Goals HTR = Half Time Result (H=Home Win, D=Draw, A=Away Win) B365H = Bet365 home win odds B365D = Bet365 draw odds B365A = Bet365 away win odds BWH = Bet&Win home win odds BWD = Bet&Win draw odds BWA = Bet&Win away win odds IWH = Interwetten home win odds IWD = Interwetten draw odds IWA = Interwetten away win odds VCH = VC Bet home win odds VCD = VC Bet draw odds VCA = VC Bet away win odds WHH = William Hill home win odds WHD = William Hill draw odds WHA = William Hill away win odds Unique_ID = Unique ID

Divisions

E0: English Premier League E1: Championship E2: English League 1 E3: English League 2 EC: English Conference

D1: Bundesliga 1 D2: Bundesliga 2

I1: Serie A I2: Serie B

SP1: La Liga Primera Division SP2: La Liga Segunda Division

F1: Le Championnat F2: France Division 2

N1: Eredivisie (Netherlands)

B1: Jupiler League (Belgium)

P1: Liga I (Portugal)

T1: Futbol Ligi 1 (Turkey)

G1: Ethniki Katigoria (Greece)

The size of the Online Sports Betting market was valued at USD 46.01 Billion in 2023 and is projected to reach USD 107.04 Billion by 2032, with an expected CAGR of 12.82% during the forecast period. Recent developments include: In September 2023, DraftKings is set to launch its mobile sportsbook in Kentucky on September 28, 2023, in June 2023, DraftKings reached an agreement with ECL Corbin, LLC, a wholly owned subsidiary of ECL Entertainment, LLC, dba The Mint Gaming Hall at Cumberland (“Williamsburg”) and Cumberland Run (“Corbin”). This move expands DraftKings' presence in the growing Online Sports Betting market, offering a wide range of betting options and increasing competition among online gaming providers in Kentucky. In October 2022, Caleta Gaming and Sportsbet.io strengthen their partnership with the launch of Clubhouse Bingo. the partnership between Caleta Gaming and Sportsbet.io, which began a few years ago, with all Caleta Gaming's Brazilian games. .

The Europe Sports Betting Market size was valued at USD 36.84 billion in 2023 and is projected to reach USD 71.34 billion by 2032, exhibiting a CAGR of 9.9 % during the forecasts period. Recent developments include: In August 2023, MGM Resorts International, launched its online sports betting and iGaming brand BetMGM in UK. The online platform of BetMGM UK presents customers with compelling new product features, including generous and frequent jackpots, loyalty incentives, sports promotions, and exclusive slot offerings..