In May 2025, Instagram had almost ***** million users in the United Kingdom (UK). The largest share of Instagram users were individuals aged between 25 and 34 years old, at **** percent. This was followed by the category of users aged 18 to 24 years. Individuals over 65 years old, were less likely to use the social media platform, making up the smallest share of Instagram users during this period. Leading social media in the UK According to figures based on approximately ******* billion hits online per month, Facebook was the leading social media website in the UK as of November 2024, holding over ***** percent of the social media market share. This was followed by Instagram and X (formerly known as Twitter). The Pinterest website ranked fourth during that period, with a market share of **** percent. Facebook: Leader in the UK The number of social network users in the UK experienced an increase of roughly *** million users between 2018 and 2023. The share of female Facebook users is slightly higher than the number of male users. At ********* of respondents, individuals aged between 25 and 34 years old made up the largest share of Facebook users in the UK. This was followed by roughly **** percent of users within the 35 to 44 years old category. Facebook usage appeared to be the lowest among those aged 65 and older.

Between November 2023 and November 2024, approximately 339,300 people took part in basketball in England. This marked a decreased from the previous period, during which 344,400 individuals participated in basketball.

In February 2025, Meta's social media platforms were most popular with people aged ******** years in the United Kingdom. Overall, women between the ages of 25 to 34 years made up **** percent of Meta Platforms' total user base, whilst **** percent of all users were men belonging to the same age group. Just **** percent of Meta's UK users were aged between 64 years and above. Additionally, as of January 2024, there were over ** million social media users in the UK.

Cancer diagnoses and age-standardised incidence rates for all types of cancer by age and sex including breast, prostate, lung and colorectal cancer.

Summary statistics of business dynamism taken from the Longitudinal Business Database (LBD), UK.

The use of social media platforms continues to increase in the United Kingdom (UK) and is predicted to do so for the foreseeable future. As of 2024, there are a total of **** million social network users in the UK. The number of social media users in the UK is expected to reach ** million by 2027. Facebook users in the United Kingdom Social media network Facebook, which recently rebranded as Meta in a move towards the metaverse, had ***** million users in the United Kingdom as of December 2021, a relatively small increase on the previous year of *** million. Two years prior, the number of FB users in the UK was ***** million. Throughout 2021, Facebook’s user numbers declined, sinking to ***** in September, however, toward the end of the year, audience figures recovered. Furthermore, Facebook Messenger, Facebook’s instant messaging app, had a total of ***** million UK users at the end of 2021. The majority of UK Facebook users at the end of last year belonged to the 25 to 34 year age group which made up **** percent of all users. Overall, **** percent of audiences this age group were women and **** percent were men. Popular social networks in the United Kingdom In 2021, social media app Instagram had a total of ** million UK users. Instagram was most popular amongst 25 to 34 year olds, accounting for approximately a third of users. In addition, professional online networking platform LinkedIn also finds popularity amongst this demographic, with **** percent of its users being between the ages of 25 and 34 years.

In January 2025, Google remained by far the most popular search engine in the UK, holding a market share of ***** percent across all devices. That month, Bing had a market share of approximately **** percent in second place, followed by Yahoo! with approximately **** percent. The EU vs Google Despite Google’s dominance of the search engine market, maintaining its position at the top has not been a smooth ride. Google’s market share saw a decline in the summer of 2018, plummeting to an all-time-low in July. The search engine experienced a similar dip in June and July 2017. These two low points coincided with the European Commission’s antitrust charges against the company, both of which were unprecedented in the now decade-long duel between both parties. As skepticism towards search engine platforms grows in line with public concern regarding censorship and data privacy, alternative services like Duckduckgo offer users both information protection and unfiltered results. Despite this, it still held less than *** percent of the industry’s market share as of June 2021. Perception of fake news in the UK According to a questionnaire conducted in the United Kingdom in 2018, **** percent of respondents had come across inaccurate news on social media at least once before. Rising concerns over fake news, or information which has been manipulated to influence the public has been a hot topic in recent years. The younger generation however, remains skeptical with nearly **** of Generation Z claiming to be either unconcerned about fake news, or believed that it did not exist altogether.

During the fourth quarter of 2024, data breaches exposed more than a million user data records in the United Kingdom (UK). The figure decreased significantly from nearly 41 million in the quarter prior. Overall, the time between the first quarter of 2022 and the fourth quarter of 2023, saw the lowest number of exposed user data accounts.

The population share with internet access in the United Kingdom as of 2025 was nearly ** percent. It was forecast to continuously increase between 2024 and 2029 by in total *** percentage points. After the ninth consecutive increasing year, the internet penetration is estimated to reach ***** percent and therefore a new peak in 2029. Notably, the population share with internet access of was continuously increasing over the past years.The penetration rate refers to the share of the total population having access to the internet via any means. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in more than 150 countries and regions worldwide. All input data are sourced from international institutions, national statistical offices, and trade associations. All data has been are processed to generate comparable datasets (see supplementary notes under details for more information).

This statistic shows the worst national characteristics in the United Kingdom (UK) based on a survey conducted in five countries in 2014. According to the survey, 27 percent of respondents stated UK residents drink too much alcohol, while 23 percent rated bad eating habits as a negative characteristic.

As of January 2024, nearly 98 percent of the United Kingdom (UK) population used the internet. This figure has increased by around eight percent over the past five years. Overall, there were around 66 million internet users in the United Kingdom as of 2023.

The number of households with internet access in the United Kingdom was forecast to continuously increase between 2024 and 2029 by in total 1.1 million households (+3.95 percent). After the seventh consecutive increasing year, the number of households is estimated to reach 28.94 million households and therefore a new peak in 2029. Depicted is the number of housholds with internet access in the country or region at hand.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

As of September 2024, social media users in the United Kingdom with a secondary level education made up 21 percent of users in the country. Overall, 22 percent of social media users had achieved further education, and 29 percent were of bachelor's degree education or equivalent.

Sexual orientation in the UK by region, sex, age, legal partnership status, and ethnic group. These are official statistics in development.

Modern slavery is a term that includes any form of human trafficking, slavery, servitude or forced labour, as set out in the Modern Slavery Act 2015. Potential victims of modern slavery in the UK that come to the attention of authorised ‘First Responder’ organisations are referred to the National Referral Mechanism (NRM).

Adults (aged 18 or above) must consent to being referred to the NRM, whilst children under the age of 18 need not consent to being referred. As specified in section 52 of the Modern Slavery Act 2015, public authorities in England and Wales have a statutory duty to notify the Home Office when they come across potential victims of modern slavery ('Duty to Notify' (DtN)). This duty is discharged by either referring a child or consenting adult potential victim into the NRM, or by notifying the Home Office via the DtN process if an adult victim does not consent to enter the NRM.

The Home Office publishes quarterly statistical bulletins and aggregated data breakdowns on the "https://www.gov.uk/government/collections/national-referral-mechanism-statistics" target="_blank"> National Referral Mechanism webpage on the GOV.UK website regarding the number of potential victims referred each quarter. To allow stakeholders and first responders more flexibility in analysing this data for their own strategic and operational planning, the disaggregated, pseudonymised dataset used to create the aggregated published data is also available from the UK Data Service as 'safeguarded' data. (The UKDS data are available in SPSS, Stata, tab-delimited text and CSV formats.)

Latest edition information

For the 16th edition (May 2025), the data file was amended to include Quarter 1 2025 cases, and the Data Notes documentation file was also updated. Additional variables covering reconsideration requests have been added to the data. Further information on these can be found in the documentation and on the GOV.UK National Referral Mechanism webpage.

This dataset provides insights into eCommerce shopping preferences and trends among UK adults in 2024. The findings are derived from data collected from a sample of 2,017 UK adults regarding their shopping habits and influencing factors.Furthermore, hundreds of thousands online searches were analysed to collate the most up-to-date statistics.

Annual UK and constituent country figures for births, deaths, marriages, divorces, civil partnerships and civil partnership dissolutions.