In 2025, the largest share of vegans, at *** percent, could be found in London. In contrast, the smallest proportion of the population that identified themselves as vegan could be found in the Rest of the South and the Midlands. Here the share of vegans was close to *** percent. Scotland and Wales showed a share of vegans twice as high as the Midlands. Other facts about Veganism in the UK It is estimated that about *** million people in the UK followed a vegan diet in 2024. The exact number is disputed and can vary from source to source; however, it seems clear that the number of vegans has been growing. Other estimates put the share of vegans at ***** percent of the UK internet population (excluding children and seniors over 65), which would put the number of vegans at around *** million in 2025. Ethical motivations and healthier living are the main drivers for becoming a vegan in the UK. A growing importance of ethical consumerism Ethical dimensions increasingly drive consumer spending, whether these are animal-welfare and environmental concerns - in the case of veganism and vegetarianism in particular - or concerns for human rights and social justice. Average household spending on ethical food in the UK has reached ****** million British pounds.
In 2025, about **** percent of responding 20 to 29-year-olds in the United Kingdom stated that they followed a vegan diet. Respondents under fifty were **** likely to be vegans than those over. With small shares of the population, it is often difficult to track the number of actual vegans, as an error of only one percent in a survey can significantly change the size of the expected vegan population. Veganism worldwide Global interest in veganism has increased during the last decades. In January 2022, Just under 630 thousand people participated in Veganuary, a global campaign to get people to only eat vegan food during January, led by a British non-profit organization. By comparison, the figure was ***** in 2016. According to a survey, India has the largest share of vegans worldwide, as about ** percent of the population follows a vegan diet. India is followed by China and the United States (U.S.), where the share of vegans is approximately * and * percent, respectively. Veganism in the UK Wales, Scotland, and London are the regions where more consumers than in the rest of the country want to participate in Veganuary. In Wales, the share of survey respondents that said it wanted to try to follow a vegan diet was ***** percent. In the other two regions it was *** percent. The south of England showed the least interest overall. The interest in Veganuary is especially high among the youngest consumers, as ** percent of 18 to 24-year-olds have decided to take part in the challenge and live a vegan lifestyle for the entire month. The share of vegans in the United Kingdom (UK) varies among regions. The largest share of vegans in the UK can be found in London, at **** percent. The share of vegans in Scotland is approximately * percent. As with interest in Veganuary, the South brings up the rear.
In 2024, the number of vegans was estimated to be *** million. Based on survey results, another *** million intend to follow the diet in the future. A combined **** million more are going meatless and either follow a vegetarian, vegan, or pescetarian diet. How many vegans are there really? Due to the small share of vegans in a population, it is often difficult to get a reliable estimate of how many vegans can be found in any given population. Often the margin of error in a survey is larger than the share of vegans found. In the United States, for example, depending on the survey, you can find survey results ranging from *** to **** percent of the population. Across Europe, the overwhelming majority of countries have ***** percent or less of their population following a vegan diet. Healthy eating & Veganism In the United Kingdom, consumers cite health reasons among the top factors that might encourage them to adapt a vegan or vegetarian diet. Almost a quarter of women named health reasons, while ** percent of their male counterparts had a similar standpoint. For men, this made it the leading reason, while women named animal welfare as high as health. Consumers in the United States who have already adopted a vegan or vegetarian diet also frequently named the desire to eat healthier as one of the reasons they adopted their current diet. Two in five vegans and vegetarians in the U.S. named healthier eating, only animal welfare ranked slightly higher.
As of December 2024, ** percent of polled consumers in Great Britain stated that they were vegan due to an animal welfare concerns. These vegans view farming methods and killing of animals as cruel. Furthermore, approximately ** percent responded that they followed such a diet, because of physical personal health reasons. The environment came third as a major reason to be vegan. Veganism in the heat of the UK During a survey series from Q2 2024 to Q1 2025, ***** percent of survey respondents in the UK stated that they were vegans. Urban centers see more vegans than rural areas. For comparison. London's population has a share of *** percent of vegans, while the Midlands only have *** percent. In 2023, another three percent of Londoners, who were not already vegan, said they wanted at least try to live vegan for the month of January during the Veganuary campaign. Generational diet changes: the spread of meat-free living When looking at those who forego meat, younger consumers are more likely than any other age group to adopt such a lifestyle. Generation Z has more than double the share of consumers that have stopped eating meat, than the silent generation. However, it also has an enormous share of consumers who wish to go meat free in the future.
In the most recent survey wave in 2025 that aggregates four surveys, the share of respondents stating they are vegan was ***** percent. Over the period presented, the share of the United Kingdom’s population that declared being vegan was approximately ***** to **** percentage points.
Vegan Food Market Size 2024-2028
The vegan food market size is forecast to increase by USD 29.93 billion, at a CAGR of 15.2% between 2023 and 2028.
The market is experiencing significant growth due to the increasing number of consumers adopting vegan diets. This trend is driven by various factors, including ethical and environmental concerns, health benefits, and changing consumer preferences. As a result, there is a surge in new product launches, with companies introducing innovative plant-based offerings to cater to this growing consumer base. However, the market faces challenges in the form of a lack of standardization guidelines. The absence of clear regulations and certifications for vegan food products can create confusion among consumers and hinder market growth.
Companies must navigate this challenge by implementing robust certification processes and adhering to ethical and sustainable production practices to build consumer trust and loyalty. By addressing these challenges and continuing to innovate, companies can capitalize on the market's potential and meet the evolving demands of the vegan consumer base.
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The market continues to evolve, driven by consumer preferences and advancements in food processing techniques. Plant-based protein sources, such as pea protein concentrate and textured vegetable protein, are gaining popularity due to their nutritional benefits and versatility in various applications. The production of vegan cheese and butter utilizes innovative methods, while vegan yogurt cultures and alternative sweeteners cater to consumers seeking dairy-free options. Natural fermented and vegan foods and mushroom-based meat analogs offer unique textures and flavors, expanding the market's offerings. Omega-3 fatty acids, essential nutrients often found in animal products, are being sourced from chlorella supplements, algae-based protein, and other plant-derived sources.
Consumer preference mapping plays a crucial role in product development, guiding companies to create vegan alternatives that cater to diverse tastes and dietary needs. Food safety regulations ensure the production and labeling of vegan products adhere to stringent standards, enhancing consumer trust. Innovations in non-dairy creamer technology, shelf life extension, and sensory evaluation methods contribute to the ongoing development of the vegan food industry. Insect protein powder and nutritional yeast are emerging as potential sources of sustainable and nutrient-dense ingredients. The integration of plant sterols and dairy-free milk alternatives further broadens the market's scope. The market's continuous dynamism is reflected in its diverse offerings and evolving production techniques. Companies remain committed to delivering high-quality, innovative products that cater to the ever-changing consumer landscape.
How is this Vegan Food Industry segmented?
The vegan food industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
Distribution Channel
Offline
Online
Product
Dairy alternative
Meat alternative
Others
Source
Soy
Almond
Oats
Wheat
Others
Consumer Segment
Vegans
Vegetarians
Flexitarians
Health-Conscious Consumers
Geography
North America
US
Canada
Mexico
Europe
France
Germany
UK
Middle East and Africa
UAE
APAC
Indonesia
Malaysia
South Korea
Thailand
South America
Brazil
Rest of World (ROW)
By Distribution Channel Insights
The offline segment is estimated to witness significant growth during the forecast period.
The market encompasses a range of plant-based alternatives to traditional animal products, including vegan egg replacements, alternative sweeteners, and functional foods. Research and development in these areas are ongoing, with a focus on vegan certification standards and innovative manufacturing processes. For instance, vegan butter is produced using various plant-based oils, while vegan yogurt cultures are derived from soy, coconut, or other plant sources. Pea protein concentrate and textured vegetable protein are popular plant-based protein sources, while mushroom-based meat analogs and insect protein powder offer sustainable alternatives to animal protein. Consumer preference mapping plays a crucial role in market trends, with omega-3 fatty acids and vitamin formulations essential for maintaining a balanced diet.
Food processing techniques are continually evolving to extend shelf lif
In December 2024, Generation Z was the generation with the highest share of responding adults who planned not to eat meat in the coming year in Great Britain (GB). Approximately ******* stated that they did not intend to eat meat in 2025. Another **** percent of Gen Z respondents stated that they were already meat-free. Reduction in the meat consumption of British consumers Recently, there have been noticeable changes in meat consumption by consumers in the United Kingdom (UK). Almost ********* of survey respondents stated that they eat less or much less meat, as compared to half a year ago. Moreover, an average of approximately ** percent of British respondents had recently purchased plant-based alternatives for the first time. This was higher than the share of respondents who had done so in the United States and Germany, which was on average around ** and ** percent, respectively. Not only are meat alternatives tried by many new consumers in the UK, but such products are also consumed across all generations, with relatively low variations. The share of consumers who eat meat substitutes in the UK by generation was ** percent among respondents from Generation Z. Veganism in Great Britain According to a recent survey in the UK, the share of vegans is approximately ***** percent. There is no discernable difference among the share of vegans when it comes to gender. Moreover, an average of about ** percent of adults in the UK follow no nutritional rules or diets. Among the different regions in GB, the percentage of vegans slightly varies. In London, the share of people who follow a vegan diet tends to be particularly high, whereas the share of vegans in the Midlands and the rest of the South tends to be relatively low. The main reason for being vegan in the UK is an ethical motivation. Almost ** percent of survey respondents stated that they do not consume animal products because they are concerned with the welfare of animals. Environmental reasons were also considered by about **** of respondents.
Vegan Supplements Market Size 2024-2028
The vegan supplements market size is forecast to increase by USD 3.64 billion at a CAGR of 8.51% between 2023 and 2028.
The market is experiencing significant growth, driven by expanding global vegan population bases and increasing health consciousness among consumers. With the growing prominence of online shopping, the market is witnessing a growth in sales as consumers seek convenience and accessibility. However, the availability of counterfeit dietary supplements poses a challenge, as it undermines consumer trust and safety. To mitigate this issue, industry players are focusing on implementing stringent quality control measures and collaborating with regulatory bodies to ensure product authenticity and transparency. Major players offer vegan supplements in various forms such as capsules and tablets. The market is expected to continue its upward trajectory, fueled by these trends and the increasing demand for plant-based alternatives to traditional supplements.
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The market is witnessing significant growth due to the increasing popularity of plant-based diets. The Vegan Society reports that over 600,000 people In the UK alone follow a vegan diet, and this number is continuously rising. Cymbiotika, Elderberry, Vital Nutrients, and other brands are catering to this niche market by offering vegan supplements made from algae, fruits, and other plant-based sources. Government support and regulations are also driving the growth of the market. For instance, the European Food Safety Authority (EFSA) has approved several plant-based sources as valid sources of essential nutrients. VegNews, Veganuary Campaign, Vegetarian Times Magazine, and other media outlets are emphasizing the importance of vegan supplements to ensure adequate nutrient intake.
The market is expected to grow further as more people adopt plant-based diets, including flexitarian diets, which allow for the consumption of some animal products. The market is projected to reach a value of over USD 12 billion by 2031. The market is expected to be driven by the increasing demand for plant-based alternatives to dairy and meat.
How is this Vegan Supplements Industry segmented and which is the largest segment?
The vegan supplements industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
Distribution Channel
Offline
Online
Geography
Europe
Germany
UK
North America
US
APAC
China
Japan
South America
Middle East and Africa
By Distribution Channel Insights
The offline segment is estimated to witness significant growth during the forecast period. The market caters to individuals following plant-based diets, a segment that continues to expand with the growing influence of the Vegan Society and campaigns like Veganuary. Cymbiotika, Elderberry, Vital Nutrients, Algae, Nestlé Health Science, Orgain, and other brands offer a wide range of vegan supplements In the form of capsules and tablets. The food and beverage sector, including beverage and food service channels, is a significant contributor to the market's growth. Government support and regulations play a crucial role In the market's development, ensuring the production and distribution of safe and high-quality vegan supplements.
Retail outlets, such as supermarkets, hypermarkets, departmental stores, pharmacies, and other stores, form the offline segment of the market. These retailers attract a high footfall due to the availability of sales representatives who guide buyers in selecting the right products for their needs. Despite higher operating costs, offline retailers have the advantage of providing buyers with assured product quality, reducing the risk of purchasing counterfeit products online. Companies further promote the market by increasing consumer awareness and introducing innovative products with unique flavors. Startup companies are also entering the market, offering D2C (direct-to-consumer) options and expanding the consumer base for vegan supplements. The flexitarian diet trend, which involves reducing meat and dairy consumption, further fuels the demand for plant-based alternatives In the market. Online shopping and social media platforms also provide convenient access to a vast array of vegan supplements, making it easier for consumers to make informed choices.
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The Offline segment was valued at USD 3.25 billion in 2018 and showed a gradual increase during the forecast period.
Regional Analysis
Europe is estimated to contribute 44% to the grow
Vegan Ice Cream Market Size 2024-2028
The vegan ice cream market size is forecast to increase by USD 1.31 billion, at a CAGR of 10% between 2023 and 2028.
The market is experiencing significant growth, driven by the expanding global population base adhering to vegan diets. This trend is leading companies to innovate and introduce new product offerings to cater to this consumer demographic. Coconut milk, almond milk, cashew milk, and soy milk are some of the common plant-based bases used in vegan ice cream production. However, product recalls pose a significant challenge to market players. In 2020, several vegan ice cream brands faced recalls due to contamination issues, damaging their reputation and sales. To mitigate this risk, companies are investing in robust quality control measures and supply chain transparency. Additionally, collaborations with influencers and partnerships with foodservice outlets are strategic moves to expand market reach and boost brand visibility.
The market's dynamics are shaped by these key drivers and challenges, offering opportunities for companies to capitalize on the growing demand for vegan ice cream while navigating potential risks effectively.
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The market continues to evolve, driven by consumer preferences for plant-based options and innovative product development. High-protein ice cream variants are gaining traction, utilizing natural food colorings and vegan protein sources to cater to health-conscious consumers. Production efficiency metrics, cold chain management, and texture modification techniques are essential for maintaining product quality and consistency. Emulsifier selection and ingredient sourcing are critical factors in ensuring vegan certification standards are met. Frozen dessert manufacturing involves intricate processes such as homogenization and churning, which require careful optimization for low-fat and low-sugar ice cream formulations. Prevention of freezer burn and maintaining optimal shelf life is a continuous challenge, necessitating the exploration of new packaging materials and shelf-life extension methods.
Natural flavorings and plant-based fat sources are increasingly popular, as are fat reduction strategies. Sensory evaluation methods and food safety regulations play a crucial role in ensuring product quality and consumer safety. Cost optimization strategies are essential for manufacturers to remain competitive in this dynamic market. Dairy-free alternatives continue to expand, with a focus on natural and sustainable ingredients. The ongoing evolution of this market underscores the importance of staying abreast of emerging trends and consumer preferences.
How is this Vegan Ice Cream Industry segmented?
The vegan ice cream industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
Product
Take home
Impulse
Artisanal
Base Ingredient
Almond Milk
Coconut Milk
Soy Milk
Cashew Milk
Oat Milk
Rice Milk
Avocado
Other Plant-Based Milks
Form
Bars
Pints/Tubs
Sticks
Novelties
Cones
Flavor
Vanilla
Chocolate
Strawberry
Coffee
Fruit Flavors
Nut Flavors
Specialty Flavors
Packaging Type
Cups
Cones
Tubs
Boxes
Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online Retail
Foodservice
Specialty Stores
Geography
North America
US
Canada
Europe
France
Germany
Italy
UK
Middle East and Africa
Egypt
KSA
Oman
UAE
APAC
China
India
Japan
South America
Argentina
Brazil
Rest of World (ROW)
By Product Insights
The take home segment is estimated to witness significant growth during the forecast period.
The market is witnessing significant growth due to the increasing preference for plant-based diets and the surge in demand for dairy-free alternatives. In response, manufacturers are innovating with high-protein ice creams, natural food colorings, and texture modification techniques to cater to consumer needs. Production efficiency metrics and cold chain management are crucial considerations to maintain product quality and ensure shelf stability. Emulsifier selection and stabilizer choice are essential for creating the desired texture and preventing ice crystal formation. Ingredient sourcing from reputable suppliers and adherence to vegan certification standards are key to maintaining consumer trust. Freezer burn prevention techniques and proper packaging materials are essentia
In the United Kingdom, about ***** percent of female respondents stated that they follow a vegan diet. The displayed data on diets and nutrition shows the results of the Statista Global Consumer Survey conducted in the UK in 2024 and 2025. The displayed data shows the aggregated results of four survey waves.
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Europe's prepared meal manufacturing industry is witnessing significant evolution, driven primarily by shifts in consumer preferences towards healthier, more convenient and sustainable food options. As lives get busier, many Europeans are gravitating towards ready-to-eat meals to save time, without compromising taste or nutritional value. The surge in vegetarian and vegan diets has prompted manufacturers to incorporate more plant-based options to cater to this growing demographic. This changing landscape underscores the industry’s responsiveness to consumer demands, showcasing a blend of innovation and adaptation in meeting the diverse needs of European consumers. Vegan and vegetarian meal options have seen a dramatic surge in popularity across Europe, with countries like Germany reporting a doubling of their vegan population from 2016 to 2020. The UK leads in the consumption of ready meals, highlighting an overarching trend towards convenience that spans across Europe. Furthermore, environmental sustainability has emerged as a pivotal factor influencing consumer choices, encouraging manufacturers to adopt green practices, from sustainable sourcing to eco-friendly packaging. Collectively, these trends point towards a conscious consumer base that values time, health, sustainability and inclusivity in their dietary choices. Nevertheless, the industry has been hampered by massive inflationary pressures, which have caused industry revenue to slump at an estimated compound annual rate of 3.2% over the five years through 2024, reaching €25.8 billion, including a projected 3% slump in 2024 alone. The industry’s outlook is robust, set against a backdrop of growing e-commerce and environmental consciousness. Home-delivered ready-meals are poised for growth, leveraging the power of online shopping to bring convenience and variety right to consumers' doorsteps. Additionally, the push towards sustainability is anticipated to shape the future of meal manufacturing, with companies that prioritise eco-friendly practices expected to gain a competitive edge. As the industry continues to evolve, the focus will likely remain on aligning with consumer values around health, convenience, and sustainability, ensuring that prepared meals not only satisfy hunger but also reflect the conscientious choices of a modern Europe. In all, revenue is set to recover from recent drops, growing at a projected compound annual rate of 3.3% over the five years through 2029.
Vegan Eggs Market Size 2024-2028
The vegan eggs market size is forecast to increase by USD 1.13 billion, at a CAGR of 9.34% between 2023 and 2028.
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Vegan Eggs Market Segmentation
The vegan eggs market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
Distribution Channel Outlook
Offline
Online
Type Outlook
Liquid
Powder
Egg shaped
Region Outlook
North America
The U.S.
Canada
Europe
U.K.
Germany
France
Rest of Europe
APAC
China
India
South America
Chile
Argentina
Brazil
Middle East & Africa
Saudi Arabia
South Africa
Rest of the Middle East & Africa
By Distribution Channel
The market is characterized by a diverse range of factors driving its growth and development. Consumers are increasingly turning to plant-based alternatives such as mung beans, chickpeas, lentils, and soybeans to replace regular chicken eggs in their diets. These alternatives come in various forms like powdered, liquid, and even flavored varieties, providing a wide product range to cater to different tastes and preferences.The rise of plant-based diets and animal sympathy among consumers has fueled the demand for vegan egg substitutes. This trend is further supported by nutritionists and dieticians who highlight the obesity risks associated with traditional eggs, leading individuals to make lifestyle choices that prioritize health and environmental concerns.
The market share growth by the offline segment will be significant during the forecast period. The offline distribution channel of the global market had a higher share in 2022. This is mostly explained by the fact that brick-and-mortar grocery stores use more product placement than Internet retailers. To improve consumer propensity and broaden the target audience, products are frequently positioned nearer to the traditional products in stores.
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The offline segment was valued at USD 914.70 million in 2018 and continued to grow until 2022. Offline sales channels such as supermarkets, convenience stores, and local grocery stores are easily accessible and convenient for people to buy food products. Consumers trust physical stores more than online stores, as they can see the products and inspect them before purchasing. This trend aligns with the rising number of individuals embracing veganism and plant-based water, contributing significantly to market growth. This can lead to higher sales and popularity of vegan eggs in offline channels. Offline sales channels often offer various promotions and discounts, which can attract customers and increase the popularity of certain food products. companies in the market also focus to collaborate with retailers to increase product presence. All these will surge the demand for vegan eggs through offline channels, which, in turn, will boost the global market during the forecast period.
Regional Analysis
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North America is estimated to contribute 42% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. North America dominated the global market with the largest share in 2022. The demand for vegan food products has been growing steadily in North America over the past few years. Some of the factors driving this growth include concerns about animal welfare, the environmental impact of animal agriculture, and the health benefits of plant-based diets.
The US, Canada, and Mexico are some of the leading countries for vegan products in North America. The expanding vegan population base and increasing awareness of the benefits of following a vegan diet are driving the growth of the market in the region. High disposable incomes and high personal consumption expenditure of people are likely to drive the growth of the market in the region during the forecast period.
Vegan Eggs Market Dynamics
Consumers opting for vegan eggs prioritize animal sympathy and embrace plant-based diets due to health concerns like the obesity risk associated with regular chicken eggs. Challenges include addressing misconceptions about antibiotics and hormones in farm animals, highlighting the greenhouse effect, and fostering climate awareness. Expert and demand analysis guide market strategies, emphasizing the importance of product innovation and catering to div
As of 2019, the demographic group in Great Britain that was most commonly adhering to a vegan diet were females aged between 18 and 34 years, at ***** percent of the population. Veganism is a practice of eliminating any use of animal products in a diet or in other forms of use.
In 2022, about ****** million British pounds was spent by consumers on chilled vegetarian products in the United Kingdom. Since 2011 the spending on chilled vegetarian foods has been growing and has more than doubled. However, if we look at the complete market for chilled food the vegetarian category’s size pales in comparison to other categories such as sliced cooked meats or ready meals with the former accounting for over * billion in consumer spending. Vegetarianism in the UK In the UK, ** percent of people were self-identified meat eaters and * percent followed a flexitarian diet (also called semi-vegetarian in the survey). Those who were either vegetarians or vegetarians that also consume fish made up a combined * percent. Among people in Europe who planned to eat less meat, negative health effects of meat consumption was the number one reason for them to plan to reduce their meat intake. In Great Britain, the main reason to become a vegetarian or vegan were animal welfare concerns, followed by the impression that their new dietary lifestyle was healthier for them.
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The global vegan footwear market is anticipated to exhibit robust growth in the coming years, reaching a projected value of XXX million by 2033. This growth is attributed to rising veganism, increasing awareness of animal welfare, and the growing popularity of sustainable and ethical fashion. Moreover, advancements in material technology have enabled the development of high-quality, durable, and stylish vegan footwear options. North America and Europe currently dominate the vegan footwear market due to the presence of a large vegan population and well-established vegan fashion industry. However, the Asia-Pacific region is expected to witness significant growth in the coming years due to the increasing adoption of veganism and the rising disposable income of consumers. Key players in the vegan footwear market include Nike, Adidas, Beyond Skin UK, Hexa Vegan Shoes, Ethletic, Matt & Nat, MooShoes, Susi Studio, Veerah, Monk story, and AVESU GmbH. These companies are investing in research and development to create innovative and eco-friendly vegan footwear options, thus driving market growth.
Vegan Cosmetics Market Size 2024-2028
The vegan cosmetics market size is estimated to increase by USD 6.52 billion and grow at a CAGR of 6.78% between 2023 and 2028. The market is experiencing significant growth, driven by increasing consumer preference for cruelty-free and ethically produced beauty products. This trend is reflected in the strategic acquisitions and investments made by major players in the industry. However, the market also faces challenges, including the potential negative impact on humans and animals from the use of certain synthetic ingredients commonly found in vegan cosmetics. As consumers become more conscious of the ingredients in their beauty products, companies are under pressure to ensure transparency and haircare safety. Instead, they opt for plant-based alternatives such as organic oils and extracts, which offer benefits like vitamins, minerals, and antioxidants for healthier skin and body care. The market is expected to continue growing as more consumers make the switch to vegan cosmetics, driven by ethical and environmental concerns.
What will be the Size of the Market During the Forecast Period?
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Market Segmentation
By Distribution Channel
The vegan cosmetics market share growth by the offline segment will be significant during the forecast period. The offline distribution channel segment comprises speciality stores, hypermarkets, supermarkets, convenience stores, clubhouse stores, and others (department stores, salons and spas, and drugstores).
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The offline segment showed a gradual increase in the market share of USD 10.64 billion in 2018 and continued to grow until 2022. Offline shopping formats are highly capable of building trust in the consumers regarding the product by offering product demonstrations. A delay in receiving the shipment by a consumer is a major setback for online companies. For most fast-moving consumer goods (FMCG) and cosmetics, consumers prefer offline shopping formats. Major retailers are setting up new stores in the local and regional markets. Colors and aesthetics, being the major attributes of cosmetics, are difficult to demonstrate through online sales channels. Cosmetics companies prefer opening brand outlets in major urban areas and offering free samples to potential customers. Consumers tend to purchase new cosmetics at retail stores. Thereafter, if the products are found to be highly satisfactory, they are bought online to avail themselves of promotional discounts. These factors have led to the dominance of the offline sales channel segment in the global vegan cosmetics market. Hence, such factors are fuelling the growth of this segment during the forecast period.
Key Regions
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Europe is estimated to contribute 36% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The UK, Germany, France, and Russia are the leading cosmetics markets in Europe. The UK leads in terms of cruelty-free cosmetics sales in the European market. Cruelty-free cosmetics product launches have doubled in the past year, whereas the vegan population has increased by four times in the country over the last four years. Along with the preference for cruelty-free, significantly higher per capita expenditure on cosmetics (compared to the European average) has driven the demand for vegan cosmetics in the country.
One of the key requirements for obtaining vegan certification is that cosmetics should not be tested on animals. Europe bans the testing of cosmetics on animals. Thus, various cruelty-free cosmetics have been launched in the region. These cosmetics that comply with regulations and the presence of a large vegan population are likely to rapidly drive the regional cruelty-free cosmetics market during the forecast period. People for the Ethical Treatment of Animals (PETA) and the European Vegetarian Union (EVU) are two of the prominent organizations operating in Europe that award cruelty-free or vegan certificates to cosmetics and other consumer products. All these factors will drive the regional market during the forecast period.
Market Dynamics and Customer Landscape
The Market is experiencing rapid growth, driven by increasing consumer awareness and demand for cruelty-free products. As people become more conscious of animal welfare, they seek alternatives to traditional cosmetics containing animal-derived ingredients like milk, fat, and beeswax. Instead, they opt for plant-based alternatives such as organic oils and extracts, which offer benefits like vitamins, minerals, and antioxidants for healthier skin and body care. This shift is evide
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Europe's prepared meal manufacturing industry is witnessing significant evolution, driven primarily by shifts in consumer preferences towards healthier, more convenient and sustainable food options. As lives get busier, many Europeans are gravitating towards ready-to-eat meals to save time, without compromising taste or nutritional value. The surge in vegetarian and vegan diets has prompted manufacturers to incorporate more plant-based options to cater to this growing demographic. This changing landscape underscores the industry’s responsiveness to consumer demands, showcasing a blend of innovation and adaptation in meeting the diverse needs of European consumers. Vegan and vegetarian meal options have seen a dramatic surge in popularity across Europe, with countries like Germany reporting a doubling of their vegan population from 2016 to 2020. The UK leads in the consumption of ready meals, highlighting an overarching trend towards convenience that spans across Europe. Furthermore, environmental sustainability has emerged as a pivotal factor influencing consumer choices, encouraging manufacturers to adopt green practices, from sustainable sourcing to eco-friendly packaging. Collectively, these trends point towards a conscious consumer base that values time, health, sustainability and inclusivity in their dietary choices. Nevertheless, the industry has been hampered by massive inflationary pressures, which have caused industry revenue to slump at an estimated compound annual rate of 3.2% over the five years through 2024, reaching €25.8 billion, including a projected 3% slump in 2024 alone. The industry’s outlook is robust, set against a backdrop of growing e-commerce and environmental consciousness. Home-delivered ready-meals are poised for growth, leveraging the power of online shopping to bring convenience and variety right to consumers' doorsteps. Additionally, the push towards sustainability is anticipated to shape the future of meal manufacturing, with companies that prioritise eco-friendly practices expected to gain a competitive edge. As the industry continues to evolve, the focus will likely remain on aligning with consumer values around health, convenience, and sustainability, ensuring that prepared meals not only satisfy hunger but also reflect the conscientious choices of a modern Europe. In all, revenue is set to recover from recent drops, growing at a projected compound annual rate of 3.3% over the five years through 2029.
https://www.ceu.ox.ac.uk/research/epic-oxford-1/data-access-sharing-and-collaborationhttps://www.ceu.ox.ac.uk/research/epic-oxford-1/data-access-sharing-and-collaboration
EPIC-Oxford is the Oxford component of the European Prospective Investigation into Cancer and Nutrition (EPIC), a large multi-centre cohort study with participants enrolled from 10 European countries. The EPIC-Oxford study began in the 1990s and follows the health of 65,000 men and women living throughout the UK, many of whom are vegetarian. The main objective of EPIC Oxford is to examine how diet influences the risk of cancer, particularly for the most common types of cancer in Britain, as well as the risks of other chronic diseases.
EPIC-Europe was initiated in 1992. It involves over 500,000 people from 23 centres in 10 European countries. It is coordinated by the World Health Organization International Agency for Research on Cancer in Lyon, and supported by the European Union and national funding agencies.
EPIC-Oxford is one of two EPIC cohorts in the UK, the other is EPIC-Norfolk.
For further details on the study design, recruitment, data collection and other aspects of the EPIC-Oxford study, please visit https://www.ceu.ox.ac.uk/research/epic-oxford-1
https://www.ibisworld.com/about/termsofuse/https://www.ibisworld.com/about/termsofuse/
Europe's prepared meal manufacturing industry is witnessing significant evolution, driven primarily by shifts in consumer preferences towards healthier, more convenient and sustainable food options. As lives get busier, many Europeans are gravitating towards ready-to-eat meals to save time, without compromising taste or nutritional value. The surge in vegetarian and vegan diets has prompted manufacturers to incorporate more plant-based options to cater to this growing demographic. This changing landscape underscores the industry’s responsiveness to consumer demands, showcasing a blend of innovation and adaptation in meeting the diverse needs of European consumers. Vegan and vegetarian meal options have seen a dramatic surge in popularity across Europe, with countries like Germany reporting a doubling of their vegan population from 2016 to 2020. The UK leads in the consumption of ready meals, highlighting an overarching trend towards convenience that spans across Europe. Furthermore, environmental sustainability has emerged as a pivotal factor influencing consumer choices, encouraging manufacturers to adopt green practices, from sustainable sourcing to eco-friendly packaging. Collectively, these trends point towards a conscious consumer base that values time, health, sustainability and inclusivity in their dietary choices. Nevertheless, the industry has been hampered by massive inflationary pressures, which have caused industry revenue to slump at an estimated compound annual rate of 3.2% over the five years through 2024, reaching €25.8 billion, including a projected 3% slump in 2024 alone. The industry’s outlook is robust, set against a backdrop of growing e-commerce and environmental consciousness. Home-delivered ready-meals are poised for growth, leveraging the power of online shopping to bring convenience and variety right to consumers' doorsteps. Additionally, the push towards sustainability is anticipated to shape the future of meal manufacturing, with companies that prioritise eco-friendly practices expected to gain a competitive edge. As the industry continues to evolve, the focus will likely remain on aligning with consumer values around health, convenience, and sustainability, ensuring that prepared meals not only satisfy hunger but also reflect the conscientious choices of a modern Europe. In all, revenue is set to recover from recent drops, growing at a projected compound annual rate of 3.3% over the five years through 2029.
Seitan Market Size 2024-2028
The seitan market size is forecast to increase by USD 63.8 million, at a CAGR of 3.27% between 2023 and 2028.
The market is experiencing significant growth, driven by the expanding vegan population and enhanced channels of distribution. The vegan demographic continues to expand, fueled by increasing consumer awareness and concern for animal welfare and health. Seitan, a versatile plant-based protein derived from wheat gluten, caters to the dietary needs and preferences of this demographic. However, the market faces challenges due to the adverse effects of highly processed food. Consumers are increasingly seeking natural, whole food alternatives, which could potentially limit the appeal of seitan, as it is a highly processed food.
Manufacturers must address these concerns by focusing on product innovation, such as developing more natural and minimally processed seitan options, to cater to the evolving consumer preferences and maintain market competitiveness.
What will be the Size of the Seitan Market during the forecast period?
Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
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The market continues to evolve, driven by consumer demand for gluten-free alternatives and the ongoing research and development in the field. Gluten strength and textural characteristics are key considerations in the production process, with processing parameters such as seitan texture analysis, wheat protein isolate, and functional properties playing crucial roles. Manufacturers strive for optimal yield and cost efficiency, employing various techniques like vital wheat gluten, gluten washing, and emulsifying capacity to enhance product quality. Consumer acceptance of seitan and other gluten-free alternatives is on the rise, driven by increasing awareness of celiac disease and gluten intolerance. This trend has led to innovation in seitan culinary applications, with dough kneading methods and rheological properties being explored to create a more authentic texture and mouthfeel.
Storage conditions and shelf life extension are essential factors in ensuring product quality and safety. Food safety regulations and food processing technology are continuously evolving to address concerns around microbial contamination and gluten hydration capacity. The seitan production process is a dynamic and complex one, with ongoing research focusing on protein solubility, water absorption, and protein denaturation effects to optimize yield and improve nutritional composition. The amino acid profile and allergenic protein content of seitan are important considerations for manufacturers and consumers alike. Gluten elasticity and gluten hydrolysis are key factors in the production process, with sensory evaluation playing a critical role in ensuring product quality and consumer satisfaction.
The market is a continually unfolding landscape, with ongoing research and innovation driving new developments and applications across various sectors. From food manufacturing to culinary arts, the potential for seitan and other gluten-free alternatives is vast and evolving.
How is this Seitan Industry segmented?
The seitan industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
Product
Conventional seitan
Organic seitan
End-User
Vegan Consumers
Restaurants
Food Manufacturers
Distribution Channel
Supermarkets
Online Retail
Specialty Stores
Application
Meat Substitutes
Bakery Products
Processed Foods
Geography
North America
US
Mexico
Europe
France
Germany
Italy
Spain
UK
Middle East and Africa
UAE
APAC
Australia
China
India
Japan
South Korea
South America
Brazil
Rest of World (ROW)
By Product Insights
The conventional seitan segment is estimated to witness significant growth during the forecast period.
Seitan, a versatile and nutritious plant-based protein derived from wheat gluten, has gained significant attention in the global food industry due to its textural similarities to meat and its potential health benefits. The market for seitan continues to evolve, driven by increasing consumer acceptance of gluten-free alternatives and the functional properties of wheat protein isolate. Seitan's textural characteristics, achieved through various processing parameters, make it an excellent substitute for meat in various culinary applications. Manufacturers employ different methods to optimize yield and enhance the elasticity and protein solubility of seitan. Sensory evaluation plays a crucial role in ensuring product quality, while food safety
In 2025, the largest share of vegans, at *** percent, could be found in London. In contrast, the smallest proportion of the population that identified themselves as vegan could be found in the Rest of the South and the Midlands. Here the share of vegans was close to *** percent. Scotland and Wales showed a share of vegans twice as high as the Midlands. Other facts about Veganism in the UK It is estimated that about *** million people in the UK followed a vegan diet in 2024. The exact number is disputed and can vary from source to source; however, it seems clear that the number of vegans has been growing. Other estimates put the share of vegans at ***** percent of the UK internet population (excluding children and seniors over 65), which would put the number of vegans at around *** million in 2025. Ethical motivations and healthier living are the main drivers for becoming a vegan in the UK. A growing importance of ethical consumerism Ethical dimensions increasingly drive consumer spending, whether these are animal-welfare and environmental concerns - in the case of veganism and vegetarianism in particular - or concerns for human rights and social justice. Average household spending on ethical food in the UK has reached ****** million British pounds.