The UK wine industry has exceled over the last five years with the number of UK vineyards increasing over the last five years. However, the industry has faced recent obstacles due to poor weather harvests caused by wetter-than-normal summers. The BBC labelled the 2024 summer as the coolest since 2015, hindering production for wine producers in the UK. Although the wine industry has faced challenges due to poor weather harvest in 2024-25, it has been boosted by a steady economic recovery thanks to increased consumer confidence. This has boosted spending from the on-trade segment as individuals have splurged more on wine at pubs and bars. Revenue is set to swell at a compound annual rate of 3.5% over the five years through 2024-25 to £422.4 million, including an estimated hike of 5.3% in the current year. However, poor weather harvests will impact many producers who rely on British grapes. The failure to relieve the tax duty by the Labour Government in the autumn budget in October 2024 creates obstacles to growth and profit for businesses. Revenue is slated to swell at a compound annual rate of 4.6% over the five years through 2029-30 to £528.4 million. UK winemakers are set to accelerate investment in vineyard capacity to align the supply of British bubbly with rapidly growing domestic and overseas demand. However, production volatility due to a poor weather harvest in the summer of 2024 will require innovative methods for wine producers to wade through this. To build resilience, wine producers are set to invest in technology, develop robust grape varieties and improve storage practices.

In 2023, approximately ******* hectoliters of wine were produced in the UK. This marked a significant increase from the output of the previous year, when around ****** hectoliters were produced.

In 2023, 1.5 million hectoliters of wine were released for consumption by HM Revenue and Customs. In August of 2023 a new Alcohol Duty tax regime began.Wine in the UKThe data includes both, wine produced in the UK and wine imported from other countries. Wine production in the UK has been ongoing since Roman times. In recent years conditions have improved for growing wine in the UK and production has increased significantly compared to the early 2000s. Wine imports reached new heights in 2021, with imports being worth over three billion British Pounds. In 2024, this had declined by almost four percent.Wine consumptionWine drinkers in the United Kingdom consumed about 244 milliliters of wine per week in 2021. This too dropped sharply to 185 milliliters in 2023. Spending also declined from an average of about 204 pence in 2021 to 154 in 2023. Most purchases were done in off-trade channels.

Learn about the projected growth of the wine market in the UK over the next decade, driven by rising demand. Market volume is expected to reach 1.4B litres and market value to reach $6.8B by 2035.

Accolade Wines Ltd was the leading wine company in the United Kingdom in 2022. In that year, the company's products accounted for 10.9 percent of the wine market in the country.

In 2023, 3,661 hectares of land were used in wine production. This was an increase from around 1.677 hectares used for wine production in 2017. After a slowdown in growth in 2020, this recent growth continues the upward trend that started in 2008.

The Global Wine Manufacturing industry is projected to experience moderate growth as a result of disparate global trends. The industry's performance relies on consumer trends and, therefore, on variables affecting consumer decisions. Many countries traditionally associated with wine consumption have been consuming less wine, while countries traditionally associated with beer consumption have consumed more wine. As a result, global consumption has grown modestly in recent years. Growth in consumption levels in important markets, like the United States, has fueled a large share of the industry's expansion. Industry revenue has grown at a CAGR of 0.2% over the past five years and is expected to reach $372.0 billion in 2024. This includes forecast growth of 1.1% in 2024 alone. Many variables impact wine consumption in each country. Countries like France and Italy have experienced higher consumption levels of close substitutes, like beer, particularly in younger generations. The opposite is true for the United States, the UK and Germany, where wine has improved its share of total alcohol consumption. China has been a growing wine market, where consumption of wine and alcohol in general, has been increasing. This has resulted from cultural shifts in younger Chinese adults and the accessibility of imported wine. New world wines, like those from South America, Oceania and Africa, have increased in global popularity and have generated higher levels of global competition, which has depressed global wine prices. Despite declining wine prices, international trade has remained a stable share of global production. Ultimately, the dip in wine price, combined with higher purchase costs, has hurt profit. Consumption trends will remain relatively stable moving forward. The global industry will expand as the Chinese wine industry leads growth. Meanwhile, the US industry grows more slowly and European countries endure stiff competition from less expensive varieties. The global presence of New World wines will likely increase to support growing demand in Asia and continue to compete with premium European wines. As a result, industry revenue is anticipated to expand at a CAGR of 1.7% over the five years to 2029 to $405.1 billion.

Discover how the wine market in the UK is set to experience growth over the next decade, driven by increasing demand. By 2035, the market volume is projected to reach 1.4B litres, with a value of $6.9B.

Number of Businesses statistics on the Wine Production industry in United Kingdom

The Wine Market report segments the industry into Product Type (Still Wine, Sparkling Wine, Fortified Wine and Vermouth), Color (Red Wine, Rose Wine, White Wine), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retailers, Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, Middle-East and Africa).

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Wine Market Size 2025-2029

The wine market size is forecast to increase by USD 167.1 billion, at a CAGR of 5% between 2024 and 2029.

The market is experiencing significant shifts, driven by the surge in online sales channels and the increasing popularity of private-label brands. Online sales have gained substantial traction, enabling consumers to explore a wider range of wines from various regions and producers at their convenience. This trend is expected to continue as technology advances and consumer preferences evolve. Meanwhile, private-label brands have emerged as formidable competitors, offering high-quality wines at affordable prices. These brands, often produced by major wine companies, have gained prominence due to their ability to cater to diverse consumer tastes and preferences. However, the market faces challenges as well.
The rising competition from other alcoholic beverages, such as spirits and beer, poses a significant threat. Consumers' shifting preferences and increasing health consciousness are also impacting the market. Companies must navigate these challenges by focusing on product innovation, brand differentiation, and effective marketing strategies to capture market share and maintain growth.

What will be the Size of the Wine Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The dynamic the market continues to evolve, with various sectors experiencing ongoing shifts and innovations. Wine bars serve as hubs for education and tasting experiences, where patrons can explore different grape varieties and wine styles, including red, white, rosé, fortified, and sparkling. The health benefits of wine, particularly red wine, are a topic of ongoing research and discussion. Serving temperature and aeration play crucial roles in enhancing the sensory experience of wine. Wine distribution channels have expanded, with direct-to-consumer sales and e-commerce platforms gaining popularity. Wine awards and competitions showcase the best in winemaking techniques, from oak aging to sustainable viticulture.

Biodynamic wine and organic practices have become increasingly important in vineyard management and wine production. Food and wine pairing continues to be a popular trend, with sensory analysis playing a key role in understanding the complexities of both. Wine tourism offers unique experiences, allowing consumers to connect with the land and the people behind the labels. Wine sustainability is a growing concern, with certification programs and wine brands focusing on reducing their environmental impact. Wine investment and auctions offer opportunities for collectors and enthusiasts. Wine packaging, glassware, and storage solutions cater to the diverse needs of consumers. Wine retail, wine imports, and exports continue to shape the global market, with wine regions and marketing strategies influencing consumer preferences.

Wine competitions, festivals, and wine restaurants provide opportunities for industry professionals and enthusiasts to connect and celebrate the art of winemaking.

How is this Wine Industry segmented?

The wine industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Off-trade
  On-trade


Product

  Red
  Fortified
  White
  Sparkling


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

.

By Distribution Channel Insights

The off-trade segment is estimated to witness significant growth during the forecast period.

The off-trade distribution channel, which involves the sale of wine through retail outlets outside of bars, restaurants, or nightclubs, is gaining significant traction in the market. This trend is driven by the surge in online wine sales and the increasing number of supermarkets, hypermarkets, and department stores worldwide. Wine education plays a crucial role in this distribution channel, as consumers seek to expand their knowledge of grape varieties, wine styles, and pairing options. Fortified wines, organic wines, and rosé wines are popular choices among consumers, and wine certification ensures the authenticity and quality of these products.

Vineyard management practices, such as sustainable viticulture and oak aging, influence the taste and quality of wines. Wine tasting events and competitions provide opportunities for consumers to discover new wines and build their preferences. Wine labels, packaging, and branding are essential elements in attracting consumers' attention and influencing

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Sparkling Wine Market Size 2025-2029

The sparkling wine market size is forecast to increase by USD 8.99 billion at a CAGR of 4.8% between 2024 and 2029.

The market is experiencing significant shifts, driven by the increasing popularity of low-alcohol beverages and the expansion of online distribution channels. Consumers' shifting preferences towards healthier lifestyle choices have led to the emergence of low-alcohol cocktails, which incorporate sparkling wine as a base. This shift is expected to continue, with an increasing number of producers introducing low-alcohol and no-alcohol sparkling wine options. Another key trend is the growth of online sales channels, which are providing greater convenience and accessibility for consumers. This trend is particularly pronounced in regions with stringent alcohol consumption regulations or remote locations, where traditional retail channels may be limited.
However, campaigns against alcoholic beverage consumption pose a significant challenge to market growth. These campaigns, fueled by health and wellness concerns, are gaining traction and may lead to increased regulations and taxes on alcoholic beverages, potentially dampening demand. Companies in the market must navigate these challenges by offering innovative, health-conscious products and exploring alternative distribution channels to reach consumers effectively.

What will be the Size of the Sparkling Wine Market during the forecast period?

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The market exhibits dynamic trends, with consumer preferences increasingly favoring value for money and wine appreciation. Social media marketing plays a pivotal role in reaching and engaging consumers, while precision viticulture ensures a consistent flavor profile. New technologies, such as digital marketing and supply chain management, optimize operations and enhance brand loyalty. Wine branding, innovation in winemaking, and aging potential are key factors driving consumer interest. Sustainable practices and climate change awareness are shaping the industry, with wine auctions and competitions showcasing top-tier offerings. The global wine industry's evolution includes the use of glass bottles to showcase the wines' beauty and the health benefits associated with moderate alcohol consumption.
Wine preservation and wine education are essential components of the consumer experience, as brand building and wine clubs offer exclusive access to collectors and enthusiasts. Vintage variation adds intrigue to the market, with price point and wine storage solutions catering to diverse consumer needs. Wine marketing strategies leverage aroma profile and wine awards to differentiate offerings and build brand recognition. Tariffs and protectionist measures impact the market, but organic wines and e-commerce sales channels provide opportunities for growth.

How is this Sparkling Wine Industry segmented?

The sparkling wine industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Off-trade
  On-trade


Product

  Champagne
  Prosecco
  Cava
  Others


Type

  Red sparkling wine
  White sparkling wine
  Rose sparkling wine


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    Spain
    UK


  APAC

    China
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Distribution Channel Insights

The off-trade segment is estimated to witness significant growth during the forecast period.

The market is experiencing significant shifts from 2025 to 2029, with the off-trade segment poised for transformation. Retail modernization is a key driver, as traditional retailers adapt to evolving consumer preferences. Omnichannel platforms are integrating physical and digital sales channels, making sparkling wine more accessible through online marketplaces and direct-to-consumer services. Technological advancements in inventory management systems enable retailers to optimize stock levels and respond to demand fluctuations. Consumer behavior is prioritizing convenience and premiumization. The demand for high-quality, lower-calorie, and organic sparkling wine variants is increasing, catering to health-conscious demographics. Denomination of origin, such as Champagne and Prosecco, continue to dominate the market, while grape varieties like Pinot Noir, Pinot Meunier, and Chardonnay drive innovation.

Wine pairing, wine events, and wine tourism contribute to the market's growth. Traditional methods like Methode Champenoise and Methode Traditionnelle, as well as modern techniques like Charmat and Transfer Method, cater to various consumer preferences. Fair trade wine, organic wine, and biodynamic wine are gaining traction, reflecting a g

The majority of still wine produced in the United Kingdom in 2023 were white. Rosé accounted for 20 percent of wine production.

France and Italy were the top two countries of origin for wine imported into the United Kingdom in 2024. The import value from the top five countries of origin came to approximately 2.42 billion British pounds in 2024, of which 860 million came from France alone. Wine trade Imports of wine to the UK predominantly came from the European Union. Other countries in Western and Eastern Europe only had a minor share of UK wine imports. Besides Australia and Oceania one other region supplied imports of a notable size. With over 301 million worth of wine Latin America supplied more wine than any single country except for France and Italy. Wine consumption Of those who drank wine, the majority did so on a weekly basis. Household purchases of table wine had been experiencing a decreasing trend in favor of increased champagne and sparkling wine purchases. .

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Fortified Wine Market Size 2024-2028

The fortified wine market size is forecast to increase by USD 4.38 billion at a CAGR of 4.36% between 2023 and 2028.

The market is experiencing significant growth, driven by the increasing consumption rate of fortified wines and the rising popularity of natural ingredients in mixology and cocktail culture. This trend is particularly evident in the popularity of dessert wines and aperitifs, which are often used as base ingredients in cocktails. However, the market faces challenges, including the negative perception associated with fortified wines and the impact of lockdowns and social distancing measures on traditional sales channels. Fortified wines, including sherry, port, vermouth, and dessert wines, offer consumers a premium experience, innovation in flavors, and social recognition. 
Fortified wine is considered a healthier choice compared to other alcoholic drinks due to its reduced alcohol consumption and level of antioxidants. Online wine auctions and sales platforms have emerged as key growth areas, offering consumers convenience and access to a wide range of fortified wines. As consumers continue to explore new ways to enjoy these unique and flavorful wines, the market is expected to continue its expansion.

What will be the Size of the Market During the Forecast Period?

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The alcoholic drinks industry continues to evolve, with fortified wines gaining significant attention due to their unique characteristics and various health benefits. Amid economic uncertainty, the working population is seeking more sustainable and session-able choices in alcohol, prompting investment in R&D by companies focused on improving the quality of wine, enhancing production facilities, and optimizing distribution centers, while craft brands continue to thrive, especially in pubs where consumers increasingly prioritize both taste and sustainability. Social media promotions and the influence of mixologists have contributed to the growing popularity of fortified wines. These beverages are increasingly being used as mixers in cocktails, expanding their consumer base beyond traditional markets. Brand recognition plays a crucial role in the market.
Furthermore, alcohol Taxation and Regulations Increased taxation on alcoholic beverages, including fortified wines, may impact market growth. However, the implementation of strict regulations by authorities like the FSSAI ensures the production and sale of safe and authentic fortified wines, maintaining consumer trust. Segment Analysis The sherry segment holds a significant share of the market, with popular varieties like Amontillado, Fino, and Oloroso driving growth. The vermouth segment is also gaining popularity, particularly in the cocktail industry, due to its versatility and unique taste profile. Distribution Channels Fortified wines are available in various distribution channels, including liquor stores and single-spirit bars.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product Type

  Sherry
  Port
  Vermouth
  Others


Distribution Channel

  Off-trade
  On-trade


Body Type

  Light bodied
  Medium bodied
  Full bodied


Sweetness Level

  Dry
  Semi Sweet
  Sweet


Geography

  Europe

    Germany
    UK
    France
    Italy


  North America

    US


  APAC



  South America



  Middle East and Africa

By Product Type Insights

The sherry segment is estimated to witness significant growth during the forecast period. Fortified wines, including sherry, hold a distinguished place in the global market for alcoholic drinks due to their unique production methods and various health benefits. The sherry segment, in particular, is experiencing growth driven by its intricate production process and the premiumization trend. The solera system, a traditional method of aging sherry wines, sets it apart from other wines by blending young wines with older ones in a cascading manner. This results in a complex and desirable flavor profile that appeals to discerning consumers. For instance, a bottle of Amontillado Sherry may contain a small proportion of very old wine combined with a larger proportion of younger wine, creating a unique and sought-after taste.

Furthermore, the health benefits associated with fortified wines, such as potential heart health advantages, further add to their allure. However, increased taxation and regulations from organizations like the Food Safety and Standards Authority of India (FSSAI) may pose challenges to market growth. Despite these obstacles, innovation in flavors and social recognition continue to drive consumer interest in fortified wines.

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The UK Wine Tourism Industry is poised for robust growth over the next decade, projected to increase from an estimated USD 15.5 billion in 2025 to USD 43.5 billion by 2035, with a CAGR of 10.8% during the forecast period.

Attribute	Value
Estimated UK Industry Size (2025E)	USD 15.5 billion
Projected UK Value (2035F)	USD 43.5 billion
Value-based CAGR (2025 to 2035)	10.8%

Forecast: Sparkling Wine Market Size Value in the UK 2022 - 2026 Discover more data with ReportLinker!

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Rice Wine Market Size 2024-2028

The rice wine market size is forecast to increase by USD 3.00 billion at a CAGR of 4.36% between 2023 and 2028. The market is experiencing significant growth due to several key trends. The increasing use of online sales channels is driving market growth, as consumers turn to e-commerce platforms for convenience and access to a wider selection of rice wines. Additionally, the growing popularity of rice wine in cocktails and cuisines is expanding its application beyond traditional uses, making it a versatile beverage choice for consumers.

However, the market faces challenges from increasing competition from other wines, particularly from the growing popularity of other types of alcoholic beverages. Producers must differentiate themselves through product innovation, pricing strategies, and effective marketing to maintain market share. Overall, the market is expected to continue its growth trajectory, driven by these trends and challenges.

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The market is a significant segment of the alcoholic beverage industry, characterized by the production and consumption of fermented rice-based drinks. Unlike grapes used for wine, rice is the primary ingredient, and the fermentation process involves yeast and sugar. Rice wine offers unique flavor profiles, with taste and aroma varying depending on the type, such as Yogurt Sake, Red Rice Wine, Rose Rice Wine, and Sparkling Rice Wine. Rice wine's nutritional properties include amino acids, sugars, vitamins, and minerals, making it an attractive alternative to grapes-based wines, beer, and low-alcohol beverages. The health benefits of rice wine are attributed to its fermented rice base, which is rich in rice starches and mold strains, contributing to its unusual tastes.

The market caters to the beverage business by offering a diverse range of alcoholic beverages, including those used in Asian fusion cuisine. The alcohol content in rice wine can vary, making it suitable for different consumer preferences. The taste and aroma of rice wine make it a popular choice for both cooking and as a standalone beverage. The market is expected to grow due to its unique flavor profiles and expanding consumer base seeking healthier alcoholic beverage options.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.

Type

  Sake wine
  Makgeolli wine
  Others


Distribution Channel

  Offline
  Online


Geography

  APAC

    China
    Japan
    South Korea


  Europe

    UK


  North America

    US


  Middle East and Africa



  South America

By Type Insights

The sake wine segment is estimated to witness significant growth during the forecast period. Rice wine, a significant segment of the global alcohol market, gained prominence in 2023 with sake leading the way. Sake, an alcoholic beverage with Japanese origins, is produced through the fermentation of polished rice. Its translucent hue, sweet taste, and alcohol content ranging from 14 to 16 percent make it distinct from other alcoholic beverages like grapes used for wine, beer, or yogurt sake. Sake's cultural significance is evident in its ceremonial serving, where it is warmed and served in porcelain bottles and cups. Rice wine's nutritional properties include amino acids, sugars, vitamins, and minerals. Umami flavor and low acidity contribute to its unique taste and aroma.

Furthermore, sake's health benefits include antioxidant properties and digestion benefits, making it a preference for health-conscious consumers. The NoLo movement and the non-alcoholic category have seen an influx of rice wine blends and new flavors. Traditional brewing methods preserve cultural heritage and attract tourists. Rice farmers and brewers benefit financially from this market. Red wine, rose wine, and sparkling wine are alternative alcoholic beverages, but rice wine's distinct umami flavor and cultural significance set it apart. Asian fusion cuisine and flavor combinations in Asian cooking methods further expand rice wine's applications as a beverage.

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The Sake wine segment was valued at USD 4.71 billion in 2018 and showed a gradual increase during the forecast period.

Regional Insights

APAC is estimated to contribute 67% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in APAC is projected to experience significant growth in the Alcoholic Beverage Market during the forecast period. With a rich cul

Wine and cider production have long histories in Europe, with the continent making up over half of the world’s production of both drinks. However, despite being home to eight of the top ten alcohol-consuming nations worldwide, Europe is witnessing a slump in alcohol consumption, which raises concerns about wine and cider demand. The World Health Organzation reports that the average alcohol intake per person dropped by 21% between 2000 and 2021. This shift is primarily driven by increased health consciousness, prompting many to limit or even stop their alcohol consumption. These trends have contributed to a drop in revenue over the five years through 2024, at an estimated compound annual rate of 4% to reach €47.4 billion, including a projected 2.7% drop in 2024 alone. European wine producers, who historically dominated global wine production, are also grappling with a slump in production volumes. Major producer countries like France, Italy and Spain, which account for 50.8% of the world's wine production, have seen their output sink by an average of 19.1% since 2018. Furthermore, the prestige of European winemakers is being challenged internationally; for example, Australian wines took most of the Best in Show awards at the 2023 Decanter World Wine Awards. Traditional British ciders are also experiencing a shift in demand; while UK consumption has declined by 18.7% between 2018 and 2022, other European countries like Hungary, Portugal and Sweden see increasing interest. Europe's alcohol consumption decline is set to continue as knowledge about the health risks of excessive drinking becomes more widespread. Meanwhile, the consequences of climate change are devastating traditional wine-producing regions around the Mediterranean. This could open opportunities for northern regions like Germany and the UK, which are gaining more suitable conditions for grape cultivation, which could boost their evolving wine industries. Industry revenue is projected to rise over the five years through 2029 at a compound annual rate of 3.5% to reach €56.1 billion.

The global cooking wine market is likely to grow from USD 452.5 million in 2025 to USD 715.6 million in 2035, with an average CAGR of 4.7% during the forecast period. The growth is influenced by the increasing consumer enthusiasm for gourmet cooking, global food influence, and increasing consumption of specialty ingredients to cook.

Metric	Value
Industry Size (2025E)	USD 452.5 million
Industry Value (2035F)	USD 715.6 million
CAGR (2025 to 2035)	4.7%

Country-wise Analysis of the Global Cooking Wine Market (2025 to 2035)

Countries	CAGR (2025 to 2035)
USA	4.8%
UK	4.2%
France	5.1%
Germany	4.5%
Italy	5.3%
South Korea	6%
Japan	4.7%
China	6.5%
Australia	4.3%
New Zealand	4%

Segment-wise Analysis

Segment	Value Share (2025)
Red (Type)	46.3%

Segment	Value Share (2025)
Glass Bottles (Packaging)	46.6%

Competitive Outlook

Company Name	Estimated Market Share (%)
Holland House	20-24%
Mizkan Group	18-22%
Shaoxing Wine Co.	14-18%
Eden Foods	10-14%
Gekkeikan Sake Co.	8-12%
Other Companies (Combined)	30-40%