As of the second quarter of 2025, adidas was the most popular fashion brand among men in Great Britain, with over 70 percent of British men expressing positive opinions about the brands. Following adidas, Levi's came in second place of receiving the most positive opinions, at 69 percent. Most popular fashion and clothing brands in the UK The brands Levi's is also one of the most popular brands amongst the entire UK population. Though Levi's sells generally fashion and clothing items, they are most well-known for their denim. In recent times Levi's has seen a rise in revenue, reaching approximately 6.4 billion U.S. dollars from global sales. Adidas footwear and apparel The popularity of Adidas in the United Kingdom is reflected by the brand's success in wider Europe. Currently, around about 32 percent of Adidas' net sales is attributed to Europe region. As of 2024, this share corresponds to 7.5 billion euros.

Over the last two observations, the revenue is forecast to significantly increase in all segments. As part of the positive trend, the revenue achieves the maximum value across all three different segments by the end of the comparison period. Notably, the segment Women's Apparel stands out with the highest value of ***** billion GBP (£). Find other insights concerning similar markets and segments, such as a comparison of sales volume change in Indonesia and a comparison of revenue in France.The Statista Market Insights cover a broad range of additional markets.

Online women's clothing retailers' revenue is forecast to expand at a compound annual rate of 0.4% over the five years through 2025-26, including a 0.1% bump in 2025-26, to reach £15.1 billion. The industry has expanded thanks to the dramatic climb in photos and videos posted online and fast, affordable fashion. The surge of social media and influencer-driven marketing has fuelled engagement among younger demographics and underpinned much of the industry's revenue growth. Platforms like Instagram and TikTok have become not just discovery tools but conversion engines, prompting retailers to expand their digital presence and adopt social-commerce models. However, mounting ethical scandals—especially those connected to labour exploitation and misleading advertising—have increasingly tarnished some brands, triggering waves of brand switching and compelling retailers to rethink their reputation management. Coupled with pressure on profit from high return rates and price-sensitive consumers, the industry is entering a critical phase of consolidation and adaptation. While social commerce, influencer culture and streamlined digital journeys have propelled leading brands like Gymshark and Boohoo to meteoric heights, traditional fast-fashion models have been tested by rising return rates, ethical controversies and heightened operational costs. The trend of “bracketing”, where shoppers order multiple sizes and return what doesn’t fit, has become endemic, inflating logistics expenses and eroding profit. Major retailers like ASOS and PrettyLittleThing have implemented return fees and tiered delivery options to ease cost pressures, yet these measures have often coincided with dampened sales and customer disengagement. Meanwhile, consolidation has gathered pace, with Frasers Group boosting stakes in both ASOS and Boohoo (now Debenhams Group), signalling heightened competition for a finite, increasingly fickle customer base. Over the coming years, greater regulatory scrutiny, particularly concerning sustainability and greenwashing, will heighten compliance costs and strain fast-fashion-led entrants, pushing the industry towards authentic environmental, social and governance (ESG) initiatives. The proliferation of second-hand and resale platforms like Depop and Vinted is set to heap additional pressure on traditional online retailers, amplifying the need for differentiation through circular and sustainable product offerings. On the innovation front, social commerce is poised to soar, with projections estimating a near-doubling of sector sales by 2028. Brands that embrace frictionless, shoppable experiences and prioritise community-driven influencer marketing are likely to outperform those clinging to legacy models. Ultimately, adaptability —both in terms of technology adoption and reputational safeguarding —will be crucial for achieving sustainable growth in this evolving retail landscape. Revenue in the Online Women's Clothing Retailing industry is slated to climb at a compound annual rate of 2.9% to £17.4 billion over the five years through 2030-31.

This statistic presents the distribution of the apparel market in the United Kingdom (UK) from 2010 to 2015, broken down by category. In 2010, womenswear made up **** percent of the apparel market in the UK, while menswear accounted for **** percent, childrenswear for **** percent and hosiery for *** percent. Since then, the distribution of the market has remained relatively stable, with market shares of womenswear, menswear, childrenswear and hoisery measuring at ** percent, **** percent, **** percent and *** percent, respectively, in 2015.

ZARA UK Fashion Dataset offers an extensive collection of fashion product data from ZARA's UK online store, providing a detailed overview of available items. This dataset is valuable for analyzing the European fashion retail market, particularly in the UK, and includes fields such as product titles, URLs, SKUs, MPNs, brands, prices, currency, images, breadcrumbs, country, availability, unique IDs, and timestamps for when the data was scraped.

Key Features:

• Product Details: Includes title, URL, SKU (Stock Keeping Unit), MPN (Manufacturer Part Number), and brand for each product, helping to uniquely identify and differentiate items.
• Pricing Information: Features the price of each product along with the currency used (GBP) to understand the pricing strategies of ZARA in the UK market.
• Visual Data: High-quality images of each product, essential for visual merchandising analysis and online consumer behavior studies.
• Categorical Information: Breadcrumbs data provide context on the product's placement within ZARA's website structure, helping to analyze navigation and product hierarchy.
• Geographical Focus: Specific to the UK market, making it relevant for studies on British fashion retail and consumer trends.
• Availability Status: Includes real-time availability data, which is crucial for understanding stock levels, popular products, and restocking practices.
• Unique Identifiers: Each product is tagged with a uniq_id, ensuring data integrity and making it easier to track and analyze over time.
• Data Collection Timestamp: The scraped_at field records the exact time and date when the data was collected, aiding in time-based analysis of inventory and pricing.

Potential Use Cases:

• Market Research: Analyze UK and European fashion trends, consumer preferences, and competitive positioning within the fast fashion sector.
• E-commerce Analysis: Study ZARA's product placement, pricing, and availability to optimize online retail strategies.
• Stock Management: Use SKU and availability data to predict inventory needs and enhance supply chain efficiency.
• Brand Analysis: Examine the impact of brand identity on consumer choices and product performance in the UK market.
• Academic Research: Ideal for research projects focused on fashion retail, marketing strategies, and consumer behavior in Europe.

Data Sources:

The data is meticulously collected from ZARA's official UK website and other reliable retail databases, reflecting the latest product offerings and market dynamics specific to the UK and European fashion markets.

• ZARA US Retail Products Dataset: Explore over 10,000 product records from ZARA's USA online store, including titles, prices, images, and availability.
  
  
• Fashion Products Dataset from GAP.com: Access detailed product information from GAP's online store, featuring over 4,500 fashion items with attributes like price, brand, color, reviews, and images.
  
  
• Myntra Fashion Products Dataset: A comprehensive dataset from Myntra.com, offering over 12,000 fashion products with detailed attributes for in-depth analysis.

The UK sustainable fashion market size reached USD 261.04 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,757.42 Million by 2033, exhibiting a growth rate (CAGR) of 23.60% during 2025-2033. The market is primarily driven by rising demand from consumers for ethical products, the higher uptake of zero-waste and circular fashion efforts, and rapid development in sustainable production technologies that emphasize the use of eco-friendly materials and recycling techniques to satisfy environmental standards.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 261.04 Million
Market Forecast in 2033	USD 1,757.42 Million
Market Growth Rate (2025-2033)	23.60%

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on product type, fabric type, distribution channel and end user.

UK Fashion Ecommerce Market size is estimated to be valued US$ 44.01 billion in 2025 and is expected to a CAGR of 15.7%, reaching US$ 122.14 billion by 2032.

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Women Apparel Market Size 2025-2029

The women apparel market size is forecast to increase by USD 207.7 billion, at a CAGR of 5% between 2024 and 2029.

The market is characterized by two significant trends: the increasing demand for premium apparel and the adoption of technology to enhance consumer shopping experiences. The trend towards premiumization is driven by consumers seeking high-quality, well-designed clothing, leading to the success of well-positioned brands. This shift offers an opportunity for companies to differentiate themselves in the market and attract price-sensitive consumers willing to pay a premium for superior quality and style. However, the market also faces challenges, most notably the prevalence of counterfeit products.
The availability of these illegitimate offerings undermines the credibility of authentic brands and poses a significant threat to their market share. Companies must invest in robust brand protection strategies, including digital monitoring and collaboration with law enforcement agencies, to mitigate the impact of counterfeit goods on their businesses. Effective brand protection not only safeguards market share but also maintains consumer trust and loyalty.

What will be the Size of the Women Apparel Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The women's apparel market continues to evolve, with dynamic trends and patterns unfolding across various sectors. E-commerce platforms have revolutionized the retail landscape, enabling seamless access to a wide range of offerings from casual wear to formal attire. Slow fashion, with its emphasis on sustainability and ethical sourcing, has gained traction, influencing pricing strategies and supply chain management. Fit and flare, low waisted, and high waisted styles have cycled in and out of favor, while trend forecasting shapes the direction of boat neck, crew neck, scoop neck, and round neck designs. Bridal wear and evening wear segments maintain their distinct identities, with intricate pattern making and quality control ensuring a perfect fit.

Customer segmentation, including maternity wear, plus-size clothing, petite clothing, and business wear, caters to diverse needs. Ethical sourcing and sustainable practices have become essential, shaping the future of the industry. Woven fabrics, a staple in women's apparel, are subject to ongoing innovation and adaptation. The interplay of these elements creates a vibrant and ever-changing market landscape, with athletic wear, casual wear, and formal attire all adapting to shifting consumer preferences and market dynamics.

How is this Women Apparel Industry segmented?

The women apparel industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Tops and dresses
  Bottom wear
  Intimates and sleepwear
  Coats jackets and suits
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  APAC

    Australia
    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market encompasses various segments, including maternity wear, casual wear, formal wear, athletic wear, and more. Maternity wear and plus-size clothing cater to specific customer needs, while petite clothing addresses the requirements of smaller-sized women. Fit and flare, empire waist, and mid-waisted styles continue to trend, with boat necks and crew necks popular choices for tops. Scoop necks, round necks, and V-necks are also common. Trend forecasting plays a crucial role in the market, influencing the production of various styles and fabrics, such as woven and knitted. Quality control and ethical sourcing are essential considerations for brands, ensuring the production of high-quality, sustainable clothing.

Pricing strategies vary, with specialty stores charging premium prices for exclusive designs and fast fashion retailers offering affordable options. E-commerce platforms have significantly impacted the market, enabling consumers to shop from the comfort of their homes. Slow and fast fashion and sustainable practices are gaining popularity, emphasizing the importance of ethical manufacturing and reducing waste. Supply chain management is crucial for efficient production and distribution, with wholesale and retail channels catering to different customer segments. Formal wear, including business attire and evening gowns, remains a significant market segment. Bridal wear is another niche ma

Clothing retailing revenue is forecast to fall at a compound annual rate of 0.8% over the five years through 2024-25 to £47.3 billion. This decline predominantly stems from weak performance in 2020-21 thanks to the pandemic. Since then, clothing sales have been propped up by the dramatic increase in photos and videos posted online; strong demand for fast, affordable fashion; and the introduction of credit and financing services like buy-now-pay-later platforms, which have allowed consumers to better manage their budgets and splash the cash on new clothes. Despite their recent growth, clothing retailers have faced several challenges. Online-only retailers like ASOS, Shein and Temu have grown in popularity thanks to their versatility, siphoning sales away from the British high street. Further, the fashion industry's success relies on selling mountains of clothing at low prices, but this has come with devasting environmental and social effects – and times are changing. Retailers have also contended with tightening disposable incomes, with the cost-of-living crisis seeing consumers think twice before adding that new outfit to their baskets. Despite consumer confidence improving since the height of the cost-of-living crisis in 2022-23, it remains weak, limiting spending on clothing. Still, in 2024-25, revenue is expected to bump up by 1.5%. The average profit margin has inched down over the past five years thanks to discounting activity. Clothing retailers will face a tough start to 2025-26, with hikes to the National Living Wage and National Insurance contributions set to ramp up costs. Despite this, opportunities for growth remain. Sustainability remains key, with consumers embracing upcycling, rental options and resale schemes, like ITX’s buy-back initiative. Meanwhile, influencer marketing is shifting towards authenticity as consumers favour genuine engagement over polished content and social commerce is set to boom. Despite e-commerce growth, physical stores remain relevant, with brands like Uniqlo and Abercrombie expanding. AI is also transforming retail, enhancing personalisation, inventory management, and sustainability. To stay competitive, retailers are likely to innovate across digital, in-store and operational strategies. Those that fail to adapt risk not benefitting from a potentially lucrative market. Revenue in is slated to grow at a compound annual rate of 1.1% over the five years through 2029-30 to £50.1 billion, when the average industry profit margin is slated to be 5.8%, weighed down by competition and rising investment in efficiency initiatives.

Market Size statistics on the Clothing Retailing industry in the UK

This statistic presents the value of the plus size clothing market in the United Kingdom (UK) from 2012 to 2016, with forecasts up until 2022. In 2016 the plus size clothing market in the UK was worth approximately **** billion British pounds. This value is expected to increase to around **** billion British pounds by 2022.

Plus-Size Clothing market will experience high growth during 2025 to 2035 due to increasing demand for numerous clothing trends, body positivity campaigns, and plus-size consumers going to retail stores. The market will be around USD 319,821 million in 2025 and is expected to reach USD 583,451 million by 2035 at a compound annual growth rate (CAGR) of 6.2% during the forecast period.

Metric	Value
Industry Size (2025E)	USD 319,821 million
Industry Value (2035F)	USD 583,451 million
CAGR (2025 to 2035)	6.2%

Country Wise Outlook

Country	CAGR (2025 to 2035)
USA	6. 1%

Country	CAGR (2025 to 2035)
UK	6.7%

Region	CAGR (2025 to 2035)
European Union	5.9%

Country	CAGR (2025 to 2035)
Japan	6.5%

Country	CAGR (2025 to 2035)
South Korea	6.2%

Competitive Landscape

Company Name	Estimated Market Share (%)
ASOS Curve	14-18%
Lane Bryant	12-16%
Torrid	9-13%
Eloquii	7-11%
H&M+	5-9%
Other Companies (combined)	40-50%

The United Kingdom Women Apparel market is expected to reach a market size of more than USD 28000 Million by 2029 as eco-conscious choices lead sales in the uk women's apparel mark

The UK value clothing market will grow by £3.2bn in the five years to 2021 – equating to 23.6% growth on 2016, with menswear driving the market and outperforming womenswear. As male interest in fashion and personal appearance builds and retailers are starting to respond to male consumers’ growing demands for more choice, style, and newness. Read More

Market Size statistics on the Online Women's Clothing Retailing industry in the UK

Market Size statistics on the Plus-Size Women's Clothing Stores industry in the UK

This statistic presents the distribution of the womenswear market in the United Kingdom (UK) in 2012 and 2017, with a forecast for 2022, by offline and online sales channel. In 2017, around ** percent of all womenswear products were sold online in the UK. The share is expected to rise to ** percent by 2022.

Europe's clothing manufacturing industry is largely driven by its reputation for upscale brands and high-end fashion. Countries like Italy and France have a renowned reputation for manufacturing high-quality apparel, which is in demand globally. As a result, industry revenue largely follows trends in disposable income and consumer spending. Clothing manufacturers have faced challenges brought on by the COVID-19 pandemic, severe inflation and foreign competition. Despite these challenges, the digital revolution has inspired new avenues for growth with the rise of e-commerce, which has become an increasingly central consumer shopping practice. Revenue is expected to hike at a compound annual rate of 0.5% to just over €100 billion over the five years through 2025, including a 3.2% drop in 2025. In 2020, like numerous sectors, the clothing industry took a heavy hit from the COVID-19 outbreak. Temporary restrictions curbed manufacturing activities and closed down physical retail markets, reducing consumer demand for clothes. The industry noticed some recovery as these restrictions eased, and consumers, who'd accumulated savings during lockdown periods, indulged in retail therapy – spending on clothing to bring personal joy. However, soaring inflation in 2022 dampened enthusiasm again. Raw material and energy costs soared, reducing manufacturers' profitability. Inflation has been subsiding since late 2023, though geopolitical tensions, including the ongoing Red Sea crisis and trade wars started by US President Donald Trump in early 2025, are renewing concerns of supply chain disruptions and heightened production costs. Looking forward, Europe’s clothing manufacturers will have to take the rough with the smooth. The growth of online shopping is not likely to slow down. Internationally, Europe maintains a strong reputation for quality, ensuring solid demand for its products. Revenue is forecast to grow at a compound annual rate of 0.6% to €102.8 billion over the five years through 2030. The challenge of sustainability is also stimulating innovation. The industry will continue to develop green solutions to production and use more eco-friendly materials. Technological advances in AI, 3D printing and automation are another cause for optimism, as these help to increase production efficiency. Personalisation of products is another trend that will drive customer satisfaction and build brand loyalty, supporting demand.

Fast fashion retailers provide the latest fashion styles at affordable prices. They typically take trends from runway shows and deliver them as new collections for mass consumption. Industry operators have short production and distribution lead times, which enables them to adapt their product range to current and emerging trends in as little as two weeks.

In 2024, the UK non-knitted women apparel market decreased by -3.9% to $4.6B, falling for the second year in a row after two years of growth. The market value increased at an average annual rate of +1.2% from 2012 to 2024; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Non-knitted women apparel consumption peaked at $5.2B in 2022; however, from 2023 to 2024, consumption failed to regain momentum.