Ulta Beauty is a cosmetics retailer operating in the United States. In the fiscal year ending on February 3, 2024, the cosmetics segment held about a 41 percent share of Ulta Beauty's net sales in the United States.

According to a survey carried out in the United States in 2024, Sephora was the leading beauty destination among U.S. female Gen Z (and even younger) consumers in that period, with a share of around 37 percent. Ulta Beauty ranked second, with a share of 31 percent.

Ulta Salon Cosmetics Fragrance reported $16.8B in Market Capitalization this March of 2025, considering the latest stock price and the number of outstanding shares.Data for Ulta Salon Cosmetics Fragrance | ULTA - Market Capitalization including historical, tables and charts were last updated by Trading Economics this last March in 2025.

This statistic shows the revenue of Ulta Beauty in the United States from 2011 to 2023. In 2023, Ulta Beauty generated approximately 11.2 billion U.S. dollars in revenues, an increase compared to the previous year. The fiscal year end of the company is February 3rd, 2024.

Ulta Salon Cosmetics Fragrance stock price, live market quote, shares value, historical data, intraday chart, earnings per share and news.

The online makeup store market is experiencing robust growth, driven by the increasing popularity of e-commerce, the rising demand for personalized beauty products, and the expanding influence of social media influencers. The market size in 2025 is estimated at $15 billion, exhibiting a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This significant growth is fueled by several key trends, including the rise of direct-to-consumer brands bypassing traditional retail, the increasing availability of diverse product ranges catering to various skin tones and preferences, and the growing adoption of innovative marketing strategies like virtual try-on tools and personalized beauty recommendations. Consumers are increasingly drawn to the convenience, wider selection, and often lower prices offered by online platforms compared to brick-and-mortar stores. Segments like skincare and makeup dominate the market, with the daily use application segment showing particularly strong growth due to the convenience of online subscription services and recurring purchases. However, challenges remain, including concerns about counterfeit products, the need for effective return policies and secure payment gateways, and the ongoing need for robust customer service to address online purchase-related issues. The competitive landscape is highly fragmented, with a mix of established global players like Sephora and Ulta, alongside smaller niche brands such as Aesop and Sugarpill Cosmetics focusing on specific customer segments. Regional variations in market penetration are expected, with North America and Asia Pacific leading the growth trajectory due to higher internet penetration and a strong preference for online shopping. Europe and other regions will follow, driven by increasing internet access and the growing adoption of e-commerce. As the market matures, we anticipate increased consolidation among players, technological advancements in personalization and augmented reality shopping experiences, and a continued shift towards sustainable and ethically sourced products. The forecast period from 2025 to 2033 presents considerable opportunities for businesses to capitalize on this expanding market, but strategic planning will be critical to navigate the challenges and capture market share effectively.

The salon service market is currently experiencing dynamic growth due to growing consumer demand in the areas of beauty, wellness, and self-care. From personalized treatments, eco-conscious beauty products, to digital appointment booking systems, innovation is transforming this industry at lightning speed. Today, consumers expect premium salon experiences that are convenient, hygienic, and customized, driving innovation as the key driver of market leaders.

Market Share by Key Players

Tier-Wise Brand Classification 2025

This statistic shows the distribution of consumers who favor to shop at Ulta Beauty in the United States in 2018, by age group. During the survey period, it was found that 22 percent of American consumers aged between 18 and 24 years favored to shop at Ulta.

Ulta Beauty is a cosmetics retailer operating in the United States. As of February 3, 2024, Ulta Beauty had 170 retail locations across California, the highest number of any state. Ulta Beauty Ulta Beauty was the leading health and beauty retailer in the United States in 2022. In that year, Ulta’s main competitors were L Brands, nowadays known as Bath and Body Works only, and Sephora, owned by LVMH. Between 2011 and 2019 Ulta Beauty’s gross profit increased and peaked at over 4.3 billion euros in 2023. According to the results of a recent survey, Ulta Beauty was among the leading beauty shopping destinations among Generation Z in the United States as of 2023. Moreover, Ulta Beauty is also one of the most followed beauty brands on Instagram, with approximately 7.2 million followers as of February 2024. Cosmetics E-Commerce It is now easier than ever to research, browse, and shop for makeup and skincare with the strong online presence of cosmetics brands and cosmetics retailers like Ulta Beauty and Sephora. Shopping for beauty and personal care products online became common especially among younger generations, which prefer to shop in marketplaces or through retailers' online shops. As of 2022, Ulta Beauty was one of the beauty online stores with the highest net sales in the United States, generating slightly over two million U.S. dollars that year.

The global beauty salon market, valued at $181.16 billion in 2025, is projected to experience robust growth, driven by several key factors. Rising disposable incomes, particularly in developing economies, are fueling increased spending on personal care and aesthetic enhancements. The increasing popularity of personalized beauty treatments and specialized salon services, catering to diverse needs and preferences (hair care, skincare, nail care, and more), further contributes to market expansion. A strong emphasis on self-care and wellness, coupled with the influence of social media trends and celebrity endorsements, is driving consumer demand for professional salon services. Market segmentation reveals a significant demand across all genders (female, male, and unisex salons), indicating a broadening customer base. Competitive pressures among established players like Aveda, L'Oreal, and Ulta Beauty, alongside the emergence of smaller, specialized salons, are shaping the market landscape. While data on specific regional market shares is unavailable, considering historical and projected growth, North America and APAC regions are likely to dominate due to high consumer spending and established salon industries in those areas. A projected CAGR of 6.4% from 2025 to 2033 indicates sustained market expansion, although potential restraints could include economic downturns affecting discretionary spending and the ongoing competition from at-home beauty products and DIY treatments. The competitive landscape is marked by both large multinational corporations and smaller independent salons. Large players leverage their brand recognition, extensive distribution networks, and R&D capabilities to maintain market leadership. However, smaller salons often thrive by offering niche services, personalized experiences, and fostering stronger client relationships. This dynamic competition is shaping innovation and service offerings within the industry. Successful strategies include focusing on specific demographics, integrating technology to enhance customer experience (online booking, loyalty programs), and adopting sustainable and ethical practices that resonate with environmentally conscious consumers. The industry is continuously evolving, with emerging trends including the use of advanced technologies in treatments, an increased focus on organic and natural products, and the incorporation of holistic wellness approaches within salon services. These factors contribute to a positive outlook for the beauty salon market's sustained growth in the coming years.

How high is the brand awareness of ULTA in the United States?When it comes to beauty and health online shop users, brand awareness of ULTA is at 78 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is ULTA in the United States?In total, 40 percent of U.S. beauty and health online shop users say they like ULTA. However, in actuality, among the 78 percent of U.S. respondents who know ULTA, 51 percent of people like the brand.What is the usage share of ULTA in the United States?All in all, 31 percent of beauty and health online shop users in the United States use ULTA. That means, of the 78 percent who know the brand, 40 percent use them.How loyal are the customers of ULTA?Around 27 percent of beauty and health online shop users in the United States say they are likely to use ULTA again. Set in relation to the 31 percent usage share of the brand, this means that 87 percent of their customers show loyalty to the brand.What's the buzz around ULTA in the United States?In September 2023, about 30 percent of U.S. beauty and health online shop users had heard about ULTA in the media, on social media, or in advertising over the past three months. Of the 78 percent who know the brand, that's 38 percent, meaning at the time of the survey there's some buzz around ULTA in the United States.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

The Salon Services Market offers a wide range of hair care, nail care, and skincare services. Hair care services include haircuts, styling, coloring, and treatments. Nail care services encompass manicures, pedicures, and artificial nail enhancements. Skincare services involve facials, massages, and various treatments designed to improve skin health and appearance. Recent developments include: March 2023: SalonZen, a cloud-based salon management software company, acquired BookingSync, a booking platform for salons and spas. The acquisition will allow SalonZen to offer its clients a more comprehensive suite of services, including online booking, appointment reminders and customer management., March 2023: Sally Beauty Holdings acquired Beauty Brands, a beauty supply retailer. The acquisition was seen as a way for Sally Beauty Holdings to expand its reach and compete with other beauty supply retailers, like Ulta Beauty and Sephora., May 2023: The Mane Choice, a natural hair care brand, acquired Mielle Organics, another natural hair care brand. The acquisition will allow The Mane Choice to expand its product offering and reach a broader audience., In 2023, Enrich Beauty is thrilled to announce the inauguration of its new store at RMZ Ecoworld in Bengaluru in 2023. The store, which formally launched in September, provides a one-of-a-kind combination of world-class beauty treatments and a carefully chosen collection of high-end beauty items. Clients can enjoy a wide range of beauty treatments, such as hair color services, hair botox and facials, manicures and pedicures, and elegant spa experiences. The store's top beauty professionals ensure that each customer departs feeling renewed., In 2024, BrandSpark International revealed the winners of the 21st annual 2024 Best New Product Awards™ ("BNPA"), Canada's largest and most credible new product award program. This year, almost 15,000 Canadians took part in a national survey to score products in 106 categories, including food, beverage, beauty, health, personal care, kids, pets, household care, home goods and footwear, restaurant menu items, and services. The winners were selected entirely by consumer votes, with real shoppers purchasing the winning products.. Notable trends are: Rising popularity of online appointment booking platforms is driving the market growth..

The size of the Microdermabrasion Market was valued at USD 0.58 Billion in 2023 and is projected to reach USD 0.96 Billion by 2032, with an expected CAGR of 7.44% during the forecast period. The Global Microdermabrasion Market has recorded growth on an average trend; its consumption was spurred by demand for a range of non-surgical treatments intended for rejuvenating skin. The minimally invasive nature of this cosmetic treatment renders a dead epidermal skin peel and stimulates improved skin texture, tone, and clarity, coupled with key benefits like nondoctorial involvement and a less downtimening intervention. Its areas of application include, among others, the treatment of acne scars, hyperpigmentation, fine lines, and sun damage. On the market there are two variants mainly: crystal-based microdermabrasion and crystal-free microdermabrasion systems utilizing diamond-tipped wands with greater precision over the treatment areas. Technological developments have added more precision and comfort to treatment procedures, with a resultant fueling of further growth in this market. The rising preference for aesthetic treatments, increased awareness of skincare, and growing medical spas are the other factors that create a significant source of growth. The growing age group seeking anti-aging solutions makes up a portion of the aged population, raising the demand for skin resurfacing procedures. Microdermabrasion reduces blemishes, improves appearance, and aids in the increased production of collagen, making this a safer alternative to more expensive cosmetic surgeries. The technological innovation coupled with the increase impact of social networks on the trends of beauty contribute to further growing this market. Recent developments include: January 2022 Galderma, the largest independent dermatology company, announced that it had obtained antitrust approval from the U.S. management and has achieved the acquisition of ALASTIN Skincare, Inc., a specialty aesthetics organization dedicated to creating creative and clinically-tested physician-dispensed skincare products., November 2021 BioPhotas Inc., a leading manufacturer of medical devices, joined hands with Ulta Beauty, a chain of beauty stores. This partnership would enable Ulta Beauty to expand its skin service offering in salons by including the former's Celluma Series of Light Therapy devices., July 2021 PMD Beauty launched its personal Microderm at Chippendale Fashion Institute. The device utilizes patented spinning disc technology embedded with aluminum oxide crystals, gently removing the top layer of dull, dead skin.. Key drivers for this market are: Increasing Prevalence Of Skin Diseases 25, Rising Demands For Minimally Invasive Aesthetic Procedures For The Treatment Of Skin Diseases 26; Growing Expenses On Cosmetics 27. Potential restraints include: Alternative Non-Surgical Procedures In The Market 28. Notable trends are: High Demand for microdermabrasion devices is driving the market growth.

Recent developments include: In August 2024, Lush Cosmetics celebrated World Bath Bomb Day by introducing a digitally enhanced bathing experience and new CBD-infused bath products. The company's innovative approach includes integrating augmented reality (AR) technology, allowing customers to interact with their bath bombs in a novel way. Additionally, Lush launched a line of CBD bath bombs aimed at providing extra relaxation and skin benefits. This blend of technology and wellness highlights Lush's commitment to pushing the boundaries of the bath bomb experience while catering to the growing demand for CBD-infused personal care products. , In August 2024, Lush Cosmetics announced a strategic shift in its retail approach by entering Ulta Beauty stores. This move marks a significant change in Lush's retail strategy, expanding its presence beyond its own branded stores and website. By partnering with Ulta, Lush aims to reach a broader audience and enhance its visibility in the beauty market. The collaboration is expected to provide customers with increased access to Lush's popular products, including its bath bombs, skincare, and other personal care items, while aligning with Ulta's extensive distribution network and customer base. .

The market size of beauty salons (hair, skin, nails) in the United States decreased considerably in 2020 and has yet to recover completely. In 2020, the market size of hair, skin, and nail salons in the U.S. dropped to 58.5 billion U.S. dollars due to the closure of businesses during the coronavirus pandemic. In 2023, it reached a value of 69 billion U.S. dollars.

How big is the U.S. beauty industry?

Since the onset of the twentieth century, the American beauty industry has grown significantly. In terms of revenue, this industry generated nearly 50 billion U.S. dollars in 2022, up from the 40 billion U.S. dollars of revenue generated in 2002. An extension of the beauty industry is prestige beauty, which includes products that are priced higher than typical drugstore cosmetics products. Recently, the prestige beauty industry in the U.S. generated over 20 billion U.S. dollars in the sale of products sold mainly in U.S. department stores.

What is Ulta Beauty?

An American chain of beauty stores headquartered in Illinois, Ulta Beauty is a leading beauty retailer of cosmetics, fragrances, and hair and skin care products in the United States. Ulta’s success is largely due to their wide variety of products, as well as effectively catering to many income demographics. In 2022, Ulta Beauty’s gross profit reached over four billion U.S. dollars.

The Canadian salon services market is projected to reach a value of $7.54 billion by 2033, exhibiting a CAGR of 3.50% during the forecast period (2023-2033). The growing demand for hair, nail, and skin care services, driven by factors such as rising disposable income, increased awareness of personal grooming, and the influence of social media, are contributing to the market's growth. The market is segmented into service types including hair care, nail care, and skin care, and end-users including women and men. Key market trends include the increasing popularity of online booking services, the rise of customizable and personalized treatments, and the growing focus on eco-friendly and sustainable practices. The market is dominated by both local and international players, with notable companies including Great Clips, Inc., Regis Corporation, Dessange International, Ulta Beauty, Inc., The Lounge Hair Salon, Seva Beauty, Drybar, Skin Rich, The Leading Salons of the World, LLC, and Snip-its. The study also provides insights into the competitive landscape, market segmentation, and regional analysis, offering valuable information for businesses operating in or considering entering the Canadian salon services market.

According to Future Market Insights (FMI) research, during the projected period, the United States & Canada hair salon services market is expected to grow at a CAGR of 3.2%. The market value is projected to increase from US$ 24,772.15 million in 2023 to US$ 34,503.94 million by 2033.

Scope of Report

This ranking depicts the leading health and beauty retailers in the United States in 2023, based on retail sales. In that year, Bath & Body Works made 6.6 billion U.S. dollars in sales.

In 2022, Macys.com had the highest year-on-year (YoY) share growth among some of the leading online beauty retailers in the United States. Target.com placed second, with a one percent YoY growth. Ulta.com was also included in the leading beauty retailer panel, but reported a 0.4 percent decline in market share. Nordstrom.com experienced a 1.2 percent decline. Sephora.com experienced the largest drop, at 2.1 percent.