Under Armour is an American sporting goods manufacturer, based in Baltimore, Maryland. The company has experienced substantial growth over the past decade, with its global net revenues amounting to approximately 5.16 billion U.S. dollars in the financial year ended March 31, 2025. Under Armour had revenues of less than one billion U.S. dollars as recently as 2009. The majority of Under Armour’s sales come from apparel, with the remainder coming from footwear and sporting equipment, and accessories. How does Under Armour compare to other companies within the sportswear and sporting goods industry? The global sportswear industry is a lucrative sector, which is forecast to keep expanding in the coming years. Nike and adidas are two of the world's leading athletic apparel companies and their brand values are on another level. Despite Under Armour being one of the largest sportswear and sporting goods manufacturers in the world, the company is still far behind these two industry giants. Puma, on the other hand, is a much closer competitor to UA and is possibly a better benchmark of where Under Armour currently stands within this industry. In 2024, the German sportswear company generated approximately 8.8 billion euros' worth of net sales.

In the fiscal year ending March 31, 2025, Under Armour's net sales worldwide amounted to some five billion U.S. dollars. The company's net revenues, which then also includes license and digital subscription revenues, came to a total of about 5.16 billion U.S. dollars that year. The majority of Under Armour's revenue was specifically made through its apparel segment.

In the financial year ended March 31, 2025, apparel sales accounted for the largest share of Under Armour’s worldwide revenue, accounting for approximately 67 percent of net sales. In the same year, footwear accounted for about a quarter of net sales. Footwear sales setting the pace Under Armour’s footwear segment sales rose sharply between 2015 and 2016, increasing by 333 million U.S. dollars worldwide and pushing annual revenue from this product category to more than one billion U.S. dollars for the first time. A similar evolution was recorded between the fiscal years of 2020 and 2021: while UA's shoe sales had dropped to below the billion dollar mark as a result of interruptions caused by the coronavirus pandemic, the company bounced back and set a new record for itself in 2021, at approximately 1.25 billion U.S. dollars' worth of global footwear sales. This number increased to a record 1.45 billion in 2023. The brand’s footwear line covers a wide range of sports and activities, but running shoes take the lead in terms of sales. Understanding the customers’ needs and wants Increasing sales from both its footwear and apparel units resulted in Under Armour’s global net sales exceeding five billion U.S. dollars for the first time in 2018. The company succeeded by responding to shifts in consumer preferences: a growing interest in performance products and the acknowledgement of the benefits of an active lifestyle. When Under Armour first launched in 1996, it focused on compression shirts for men, but the company has since expanded its reach to focus on athletic apparel needs of female athletes, women in general, as well as young people.

In the fiscal year ended March 31, 2025, Under Armour recorded a gross profit of about 2.47 billion U.S. dollars. Under Armour's largest product segment is apparel, which had sales of approximately 3.45 billion U.S. dollars that year.

American sportswear company Under Armour generated approximately 60 percent of its net revenues in its home region of North America in the financial year ended March 31, 2025. The revenue share from the EMEA region came to a total of 21 percent that year. Asia-Pacific The total net revenue of Under Armour has increased overall since 2008 and exceeded five billion U.S. dollars for the first time in 2018. In the fiscal year ended March 2023, a new record was set at roughly 5.9 billion U.S. dollars. In the fiscal year ended March 2025, the Asia-Pacific region generated 15 percent of the company's net sales worldwide. The increase in sales share from this region is primarily due to an expansion of Under Armour’s direct-to-consumer and wholesale channels in China. Under Armour is thinking on its feet Apparel sales accounted for the largest share of Under Armour’s worldwide revenue in 2025, at about 67 percent. However, the company's footwear sales have been growing in recent years, and now account for almost a quarter of the revenue. Under Armour has responded to the global demand for athletic wear by increasing its footwear lines to cover a broad range of sports and activities, including basketball, golf, and running.

In the fiscal year ended March 31, 2025, Under Armour reported a net loss of about 201 million U.S. dollars. The company had net revenues of approximately 5.16 billion U.S. dollars that year.

In the financial year ended March 31, 2025, Under Armour's North American region generated the majority of the company's total revenues, namely 3.1 billion U.S. dollars. Under Armour is an American sporting goods manufacturer, based in Baltimore, Maryland, United States. The company is widely known for its partnership with NBA athlete Stephen Curry, who is the face of their footwear line. How does Under Armour compare to other sporting goods manufacturers? Although Under Armour has grown considerably in a short span of time, it remains behind rivals, Adidas and fellow U.S. sportswear company, Nike, in terms of North American and global net sales. Be that as it may, Under Armour has been increasing in popularity in U.S. sports. In the National Basketball Association, Stephen Curry and LeBron James are seen as sporting rivals, personifying the relationship between Under Armour and Nike as sportswear brands. The company reached a 10-year agreement with Major League Baseball to become their official on-field uniform provider as of 2020. In golf, Under Armour has a partnership with Jordan Spieth, a three-time major winner.

The gross profit of Under Armour, Inc. with headquarters in the United States amounted to **** billion U.S. dollars in 2023. The reported fiscal year ends on March 31.Compared to the earliest depicted value from 2019 this is a total increase by approximately **** billion U.S. dollars. The trend from 2019 to 2023 shows, however, that this increase did not happen continuously.

Under Armour’s net revenue in the United States stood at an estimated 3.1 billion U.S. dollars in the financial year ended March 31, 2025. Basketball star assisting Under Armour In 2025, around 60 percent of Under Armour’s net revenue was generated in its home market of North America. The company has a large budget for advertising and marketing campaigns and as such also relies on the marketing power of one of the NBA’s highest-paid players to boost the impact of the brand: Stephen Curry. The three-time NBA champion signed with Under Armour for an initial contract worth around four million U.S. dollars per year in 2013, and his performances and personality on and off the court are proving pivotal to the company’s success. The benefits of exercise Over 230 million Americans were engaged in physical activity in 2021. This is a positive development, as the number of people participating in sports and activity has risen consistently with each consecutive year since 2013. It is common knowledge that there are many benefits to exercise, some of the most commonly highlighted being the reduced risk of disease and how it helps develop brain health.

The global quick-drying clothes market is experiencing robust growth, driven by increasing participation in outdoor activities, fitness trends, and the rising popularity of travel. The market, estimated at $15 billion in 2025, is projected to achieve a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching an estimated $25 billion by 2033. This growth is fueled by several key factors. Firstly, technological advancements in fabric technology are leading to the development of more comfortable, lightweight, and highly functional quick-drying clothes. Secondly, the increasing demand for performance apparel across various sports like hiking, running, and swimming is significantly boosting market expansion. Furthermore, the growing awareness of hygiene and the need for comfortable clothing in warm and humid climates contributes to the market's upward trajectory. The online sales segment is witnessing faster growth compared to offline sales, propelled by the increasing penetration of e-commerce and the convenience it offers to consumers. Geographically, North America and Europe currently hold significant market shares, but the Asia-Pacific region is expected to demonstrate substantial growth in the coming years due to rising disposable incomes and a burgeoning middle class actively participating in outdoor pursuits. The market is segmented by application (online and offline sales) and clothing type (sports, travel, and others), with sports clothing currently dominating the market share. Leading brands like The North Face, Under Armour, and Decathlon are aggressively investing in research and development to maintain their competitive edge and capture a larger market share. While the market presents significant opportunities, certain challenges exist. Fluctuations in raw material prices, particularly synthetic fibers, can impact production costs and profitability. Furthermore, maintaining sustainability and ethical sourcing practices within the apparel industry is becoming increasingly crucial, impacting both manufacturing processes and consumer purchasing decisions. Competition from new entrants and private label brands is also intensifying. However, by focusing on innovation, sustainable practices, and strategic marketing campaigns, companies can navigate these challenges and capitalize on the immense growth potential within the quick-drying clothes market. The forecast assumes a consistent growth trajectory, factoring in evolving consumer preferences, technological advancements, and macroeconomic trends influencing purchasing behavior.

The global golf sporting goods market, valued at $513.3 million in 2025, is projected to experience robust growth, driven by several key factors. Increasing participation in golf, particularly among younger demographics, fueled by influencer marketing and accessible golf courses, is a significant driver. Technological advancements in golf equipment, such as lighter clubs with improved aerodynamics and performance tracking technology in golf balls, are also stimulating demand. The market segmentation reveals a notable presence of both online and offline sales channels, catering to diverse consumer preferences. While online sales offer convenience and wider reach, offline channels provide the crucial opportunity for hands-on experience and personalized advice, particularly vital for equipment selection. The market is further segmented by gender, reflecting the increasing participation of women in golf. Major players like Nike, Under Armour, and Titleist are leveraging brand recognition and innovation to maintain market share, while smaller companies are focusing on niche segments and innovative technologies to gain a foothold. Growth is expected across all regions, with North America and Asia-Pacific anticipated to be key growth drivers due to their established golf culture and emerging middle classes, respectively. However, economic downturns and the relatively high cost of entry to the sport could pose challenges to market expansion in certain regions. The forecast period (2025-2033) anticipates a continued expansion at a Compound Annual Growth Rate (CAGR) of 5.6%. This growth is expected to be relatively consistent across segments, though online sales are projected to grow at a slightly faster rate than offline sales due to evolving consumer behavior. The increasing popularity of various golf formats, such as shorter courses and par-3 courses, is expected to attract a wider range of players and increase demand for affordable and accessible equipment. The market will likely see further consolidation, with larger players potentially acquiring smaller companies to expand their product portfolios and geographic reach. Sustained marketing efforts focused on accessibility and inclusivity are key to capturing the growing number of potential golfers. Environmental sustainability initiatives in manufacturing practices will also become increasingly important for consumer perception and brand loyalty.

Global Military Footwear Apparel and Body Armour market size 2025 was XX Million. Military Footwear Apparel and Body Armour Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

Global Body Armour market size 2025 was XX Million. Body Armour Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

The lightweight sportswear market is experiencing robust growth, driven by increasing health consciousness, a rising preference for athleisure, and technological advancements in fabric development. The market, estimated at $15 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching approximately $26 billion by 2033. This expansion is fueled by several key factors: the surging popularity of fitness activities like yoga, running, and hiking; the integration of sustainable and recycled materials into sportswear production, catering to environmentally conscious consumers; and the continued innovation in lightweight, breathable fabrics that enhance performance and comfort. The online sales channel is expected to dominate, leveraging e-commerce platforms and direct-to-consumer strategies for wider reach and targeted marketing. However, the offline retail segment will continue to hold significant share, particularly for brands emphasizing personalized fitting and customer experience. Polyester sportswear currently holds the largest market segment, due to its cost-effectiveness and performance characteristics. However, nylon and spandex sportswear segments are experiencing significant growth, driven by increasing demand for high-performance and moisture-wicking attributes. Key players like Nike, Adidas, and Under Armour are leading the market through strategic collaborations, product innovation, and global distribution networks. Geographical distribution sees North America and Asia Pacific as leading regions, reflecting established market presence and burgeoning consumer demand in developing economies. Growth is not without challenges. Fluctuations in raw material prices, particularly for synthetic fibers, pose a risk to profitability. Increasing competition from emerging brands and the need for continuous innovation to maintain a competitive edge also pose ongoing challenges. Furthermore, evolving consumer preferences and trends in sustainable and ethical sourcing practices necessitate continuous adaptation by market players. To maintain momentum, companies will need to focus on technological innovation, strategic partnerships, and robust supply chain management to effectively meet the growing demand and evolving expectations of the consumer base.

According to Cognitive Market Research, the global Activewear market size will be USD 412142.5 million in 2025. It will expand at a compound annual growth rate (CAGR) of 9.50% from 2025 to 2033.

North America held the major market share for more than 40% of the global revenue with a market size of USD 164857.00 million in 2025 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2025 to 2033.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 123642.75 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 94792.78 million in 2025 and will grow at a compound annual growth rate (CAGR) of 11.5% from 2025 to 2033.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 20607.13 million in 2025 and will grow at a compound annual growth rate (CAGR) of 8.9% from 2025 to 2033.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 8242.85 million in 2025 and will grow at a compound annual growth rate (CAGR) of 9.2% from 2025 to 2033.
The women category led the Activewear Market.

Market Dynamics of Activewear Market

Key Drivers for Activewear Market

Increasing attention to health and fitness to accelerate market growth: The increasing emphasis on health and fitness is substantially propelling the activewear market. A growing number of individuals are participating in physical activities such as gym workouts, yoga, and various sports. Social media, wearable fitness technology, and wellness initiatives are amplifying this trend. Consumers now favor clothing that merges functionality, comfort, and performance for everyday use.

For instance, several developed markets are achieving new benchmarks in fitness engagement. Countries such as the U.S., U.K., Spain, and Switzerland have all reported record-high penetration rates and fitness facility memberships.

(Source:https://www.healthandfitness.org/improve-your-club/industry-news/global-health-and-fitness-industry-poised-for-further-expansion/ )

Tech-driven fabrics are fueling market growth: Innovative fabrics that provide moisture-wicking, elasticity, and temperature control are boosting product attractiveness. Companies like Nike and Under Armour are introducing smart apparel designed to enhance athletic performance and recovery. As consumers pursue high-performance gear that also offers comfort and durability, advancements in fabric technology and wearables continue to stimulate demand for activewear.

For instance,

Nike has been a pioneer in using technology to improve their athletic apparel. The Nike Adapt BB represents a groundbreaking release because this automatic shoe technology responds dynamically to changes in the player's foot during basketball activities.
The HOVR cushioning system from Under Armour functions as an advanced system that absorbs shocks while using energy returns to ease each athlete's foot movements. The company lets their smart shoe technology link to mobile devices for training performance tracking as they advance their intelligent sports gear development.

(source:https://www.sportsvenue-technology.com/articles/the-brands-that-are-changing-the-game#:~:text=The%20Nike%20Adapt%20BB%20represents,player's%20foot%20during%20basketball%20activities. )

Key Restraint for the Activewear Market

High Cost of Premium Activewear Will Limit Market Growth:

The elevated price of premium activewear restricts market accessibility, particularly in regions sensitive to pricing. While it positions activewear as a symbol of lifestyle, numerous consumers opt for more affordable alternatives. To bridge this gap, leading brands are now introducing budget-friendly collections. Nevertheless, price remains a significant barrier to the widespread adoption of activewear in the mass market.

Key Trends in Activewear Market

Boom in Athleisure category presents opportunity for growth in market: The rise of athleisure, which merges activewear with casual clothing, is on the rise. Consumers are seeking versatile outfits suitable for workouts, errands, and social gatherings. Driven by hybrid work and wellness trends, stylish, multifunctional designs have become mainstream. The demand from Gen Z for a blend of fashion and function is encouraging brands to merge the bound...

The women's no-show sock market is experiencing robust growth, driven by increasing demand for comfortable, invisible footwear options that complement various styles and activities. The market, estimated at $2.5 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching an estimated $4.2 billion by 2033. This growth is fueled by several key factors. The rise of athleisure fashion, where comfort and practicality blend seamlessly with style, is a significant driver. Women are increasingly seeking socks that offer both comfort and invisibility under shoes and sandals, creating substantial demand for no-show options. Furthermore, the expanding e-commerce landscape provides brands with wider reach and access to a larger consumer base, facilitating market expansion. The increasing availability of diverse materials, designs, and functionalities (e.g., moisture-wicking, anti-odor) further contributes to market growth. Key players such as Lululemon, Nike, Adidas, and Under Armour are leveraging their brand recognition and product innovation to capture market share, while smaller, specialized brands like Bombas and Darn Tough are focusing on niche segments and quality to establish a strong presence. Competition is intense, fostering innovation and driving down prices, benefiting consumers. However, certain factors may restrain market growth. Price sensitivity, particularly in developing economies, can impact sales. Furthermore, the relatively low price point of no-show socks compared to other apparel items may lead to lower profit margins for manufacturers. Product differentiation and brand building are therefore crucial for success in this competitive market. The market is segmented by material (cotton, synthetic, blends), price point (budget, mid-range, premium), and distribution channel (online, retail). North America and Europe currently dominate the market, but emerging economies in Asia-Pacific are demonstrating significant growth potential due to rising disposable incomes and changing fashion trends. Brands will need to adapt to regional preferences and cultural nuances to effectively capture these emerging markets. Sustainable and ethically produced socks are also gaining traction, creating another avenue for differentiation and market expansion.

The field sport equipment market, encompassing products like shot puts, discuses, javelins, starting blocks, hurdles, pole vaulting equipment, and high jump equipment, is experiencing robust growth. Driven by increasing participation in track and field events at both amateur and professional levels, coupled with rising disposable incomes globally, the market is projected to exhibit a significant Compound Annual Growth Rate (CAGR). The rising popularity of fitness and wellness activities, including participation in school and college sports programs, further fuels market expansion. Technological advancements in material science are leading to the development of lighter, stronger, and more aerodynamic equipment, enhancing performance and attracting more athletes. While factors such as the high initial investment in equipment and potential injuries associated with certain field sports may pose some restraints, the overall market outlook remains positive. The segment of professional athletes contributes substantially to market revenue due to high demand for premium, high-performance equipment. Geographically, North America and Europe currently dominate the market, owing to established sporting infrastructure and high participation rates. However, rapidly developing economies in Asia-Pacific, particularly China and India, present substantial growth opportunities, driven by rising sporting participation and increasing investment in sporting infrastructure. The market segmentation reveals a diverse product landscape. Starting blocks and hurdles hold significant market share due to their essential role in various track events. Similarly, high-jump and pole-vaulting equipment are crucial for their respective disciplines and contribute considerable revenue. The "Others" segment, which may include accessories and related equipment, also represents a substantial portion of the market. Key players in the market include major sporting goods brands such as Nike, Adidas, and Under Armour, alongside specialized manufacturers of athletic equipment. Competitive landscape analysis indicates a mix of established brands and niche players competing across different product categories and geographic regions. Future growth will be influenced by continued innovation in equipment design and materials, coupled with strategic partnerships between equipment manufacturers and sporting organizations to promote participation and enhance performance. Expanding into emerging markets will also play a vital role in shaping future market dynamics.

The global extreme sports apparel market is experiencing robust growth, driven by the increasing popularity of adventure sports and a rising consumer preference for high-performance, functional clothing. This market, estimated at $15 billion in 2025, is projected to expand at a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching an estimated value of $27 billion by 2033. Key drivers include the expanding global middle class with increased disposable income, a surge in participation in activities like snowboarding, skateboarding, surfing, rock climbing, and mountain biking, and continuous innovation in apparel technology leading to improved comfort, durability, and performance features. The segment is further fueled by influential athletes and social media's role in promoting extreme sports and related apparel. While supply chain disruptions and fluctuating raw material prices pose challenges, the long-term outlook remains positive due to the enduring appeal of extreme sports and a growing demand for specialized apparel catering to the unique needs of these activities. The market demonstrates significant regional variations. North America and Europe currently hold the largest market shares, owing to high participation rates in extreme sports and strong consumer spending power. However, the Asia-Pacific region is poised for significant growth, driven by rising disposable incomes and a burgeoning interest in adventure sports, particularly in countries like China and India. The market is segmented by apparel type (men's and women's) and sales channel (online and offline). Online sales are exhibiting rapid growth due to the increasing adoption of e-commerce and the convenience it offers to consumers. Major players like Nike, Adidas, The North Face, and Under Armour are leading the market, investing heavily in research and development to introduce innovative products and enhance brand visibility. Smaller, specialized brands focusing on niche sports and sustainable practices are also gaining traction, catering to a growing segment of environmentally conscious consumers.

In the financial year ended March 31, 2025, Under Armour generated around 1.2 billion U.S. dollars from footwear sales. The company had global net sales of roughly five billion U.S. dollars that year.

The hunting hat market, while niche, demonstrates significant potential for growth. Analyzing the provided data, we can infer a robust market driven by increasing participation in hunting activities, coupled with a rising demand for specialized apparel offering enhanced protection and comfort. The market segmentation reveals a diverse customer base across genders and age groups (Men, Women, Kids), with a preference for specific sizes (Under 58cm, 58cm, 60cm, Others). This suggests opportunities for tailored product offerings and targeted marketing campaigns. The presence of established brands like Cabela's, Under Armour, and others indicates a degree of market maturity and competition, suggesting a focus on innovation and differentiation to capture market share. Geographic distribution shows a significant presence in North America, likely due to the established hunting culture and substantial outdoor recreation market. However, emerging markets in Asia Pacific and other regions present opportunities for expansion, particularly as hunting practices and outdoor pursuits gain popularity. While challenges such as fluctuating raw material prices and changing consumer preferences might act as restraints, the overall market outlook remains positive, with a projected steady growth trajectory driven by increased consumer spending and technological advancements in material science and design. The projected Compound Annual Growth Rate (CAGR) – while not explicitly stated – is likely in the moderate range, considering the niche market and potential for innovation. A conservative estimate would place the CAGR between 3% and 5% for the forecast period. This growth will likely be fueled by the introduction of new, high-performance fabrics, improved designs addressing specific needs (sun protection, waterproofing, camouflage), and the increasing trend of eco-friendly and sustainable materials. Competition will remain fierce, with companies vying for market share through branding, product differentiation, and strategic distribution networks. Successful players will need to adapt to changing consumer demands, embrace e-commerce channels, and prioritize sustainable and ethical sourcing. Long-term success hinges on building strong brand loyalty and offering high-quality products catering to the specific needs of diverse hunting enthusiasts.