American sportswear company Under Armour generated approximately 60 percent of its net revenues in its home region of North America in the financial year ended March 31, 2025. The revenue share from the EMEA region came to a total of 21 percent that year. Asia-Pacific The total net revenue of Under Armour has increased overall since 2008 and exceeded five billion U.S. dollars for the first time in 2018. In the fiscal year ended March 2023, a new record was set at roughly 5.9 billion U.S. dollars. In the fiscal year ended March 2025, the Asia-Pacific region generated 15 percent of the company's net sales worldwide. The increase in sales share from this region is primarily due to an expansion of Under Armour’s direct-to-consumer and wholesale channels in China. Under Armour is thinking on its feet Apparel sales accounted for the largest share of Under Armour’s worldwide revenue in 2025, at about 67 percent. However, the company's footwear sales have been growing in recent years, and now account for almost a quarter of the revenue. Under Armour has responded to the global demand for athletic wear by increasing its footwear lines to cover a broad range of sports and activities, including basketball, golf, and running.

In the financial year ended March 31, 2025, Under Armour's direct-to-consumer (DTC) segment accounted for some 40 percent of the company's net sales. The company's main channel of distribution was wholesale, which generated about 58 percent of the company's revenues that year. Under Armour’s global growth Under Armour’s total net revenue exceeded five and a half billion U.S. dollars for the first time in 2021 and increased to a peak of around 5.9 billion in 2023, helped by the company's expansion in international markets: the American sportswear firm increased its global network of brand and factory house stores in the regions of Latin America and Asia-Pacific. In fact, Under Armour generated around 15 percent of their net sales in the APAC region in 2025, which is a considerable jump compared to 2020's net APAC sales. What are direct-to-consumer and wholesale sales? Direct-to-consumer or DTC sales refer to a brand – such as Under Armour – selling its products straight to the consumer without the need of an intermediary, most commonly through an official website or its brand and factory house stores. Under Armour's brand houses are stores that showcase a brand’s new lines and innovations, while the factory houses are outlets that mostly sell older lines and products. Wholesale distribution refers to a brand supplying third-party retailers with its products in bulk. Both sales strategies are common and are well represented in the ranking of leading sporting goods companies worldwide.

Nike, one of the leading sportswear manufacturers in the world, is a key player within the U.S. sports apparel market. As of 2018, Nike held an **** percent share of the athletic apparel market in the United States, ahead of adidas, who held a *** percent share of the market. Athletic apparel market The global sportswear market is a lucrative market, which is forecast to grow further in the coming years. Not only is Nike one of the most prominent producers within this market worldwide, but the company also holds the honor of being ranked as the world's leading athletic apparel brand. Nike and adidas are, by some margin, the leading companies in the sportswear industry worldwide. Puma and Under Armour are two other big companies which operate within this market. Athletic footwear market Nike generates more revenue from footwear than adidas and Puma combined, showing the company’s dominance in this sector. In the United States alone, the athletic footwear market generates billions of U.S. dollars each year. Nike dominates the U.S. athletic footwear market, with its brands holding over **** of the market share.

The global workout clothes and apparel market is experiencing robust growth, driven by the rising popularity of fitness activities and a growing health-conscious population. The market, estimated at $350 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching approximately $600 billion by 2033. This expansion is fueled by several key factors. Increasing disposable incomes, particularly in developing economies, are allowing more consumers to invest in high-quality athletic wear. Simultaneously, the proliferation of fitness influencers and online workout programs is creating a strong demand for stylish and functional apparel. The market is segmented by application (men, women, children) and type (shirts, pants, other), with the men's segment currently holding the largest market share due to higher participation rates in fitness activities and a wider range of product offerings. Furthermore, technological advancements in fabric technology, incorporating features like moisture-wicking and breathability, are driving premiumization and increasing average selling prices within the market. Significant regional variations exist. North America and Europe currently dominate the market, driven by established fitness cultures and high consumer spending. However, Asia-Pacific is poised for significant growth, fueled by rising disposable incomes and a rapidly expanding middle class. Key players like Nike, Adidas, Under Armour, and Lululemon are leveraging strong brand recognition, innovative product development, and strategic partnerships to maintain their market leadership. Challenges remain, including the fluctuating cost of raw materials and the increasing competition from private label brands. However, the overall growth trajectory for workout clothes and apparel remains positive, indicating sustained opportunities for both established and emerging players in the market.

The global tennis and golf apparel and footwear market demonstrates robust growth, driven by increasing participation in these sports, rising disposable incomes, and the influence of celebrity endorsements and professional athletes. While precise market sizing data is unavailable, we can infer significant value based on industry trends. Assuming a conservative market size of $15 billion in 2025 for the combined tennis and golf apparel and footwear market, and a Compound Annual Growth Rate (CAGR) of 5% (a reasonable estimate given the growth in athletic apparel generally), the market is projected to reach approximately $20 billion by 2033. This growth is fueled by several key drivers: the expanding popularity of tennis and golf, particularly among younger demographics; technological advancements in apparel and footwear design leading to improved performance and comfort; and the increasing prevalence of online retail channels. However, potential restraints include economic downturns impacting discretionary spending, the environmental impact of manufacturing processes, and the emergence of alternative sports and leisure activities. The market is segmented by product type (apparel, footwear, accessories), distribution channel (online, retail stores), and geography. Key players include Nike, Adidas, Under Armour, and several specialized brands like Babolat and TaylorMade, all vying for market share through innovation and brand building. The competitive landscape is characterized by both established multinational corporations and niche brands catering to specific segments within the market. Nike and Adidas maintain leading positions due to their strong brand recognition and extensive distribution networks. However, specialized companies such as Babolat (tennis) and TaylorMade (golf) benefit from focused product development and a loyal customer base. Regional variations in market size reflect differences in sporting participation rates and economic factors. North America and Europe are expected to retain significant shares, while the Asia-Pacific region is poised for significant growth driven by expanding middle classes and rising interest in these sports. The ongoing trend of sustainable and ethically produced apparel and footwear is also shaping the market dynamics, pushing brands to adopt more environmentally friendly manufacturing practices. The forecast period, 2025-2033, is expected to witness consistent growth, though the precise CAGR may fluctuate depending on macroeconomic conditions and shifts in consumer preferences.

The global extreme sports apparel market is experiencing robust growth, driven by the increasing popularity of adventure sports and a rising consumer preference for high-performance, functional clothing. This market, estimated at $15 billion in 2025, is projected to expand at a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching an estimated value of $27 billion by 2033. Key drivers include the expanding global middle class with increased disposable income, a surge in participation in activities like snowboarding, skateboarding, surfing, rock climbing, and mountain biking, and continuous innovation in apparel technology leading to improved comfort, durability, and performance features. The segment is further fueled by influential athletes and social media's role in promoting extreme sports and related apparel. While supply chain disruptions and fluctuating raw material prices pose challenges, the long-term outlook remains positive due to the enduring appeal of extreme sports and a growing demand for specialized apparel catering to the unique needs of these activities. The market demonstrates significant regional variations. North America and Europe currently hold the largest market shares, owing to high participation rates in extreme sports and strong consumer spending power. However, the Asia-Pacific region is poised for significant growth, driven by rising disposable incomes and a burgeoning interest in adventure sports, particularly in countries like China and India. The market is segmented by apparel type (men's and women's) and sales channel (online and offline). Online sales are exhibiting rapid growth due to the increasing adoption of e-commerce and the convenience it offers to consumers. Major players like Nike, Adidas, The North Face, and Under Armour are leading the market, investing heavily in research and development to introduce innovative products and enhance brand visibility. Smaller, specialized brands focusing on niche sports and sustainable practices are also gaining traction, catering to a growing segment of environmentally conscious consumers.

The global athletic and sports socks market, encompassing a wide range of products from performance socks to casual athletic styles, is experiencing robust growth. While precise market sizing data is unavailable, industry analysis suggests a substantial market value, potentially exceeding $5 billion in 2025, based on the presence of major players like Nike, Adidas, and Under Armour, alongside numerous smaller brands. A Compound Annual Growth Rate (CAGR) of, let's assume, 5% (a conservative estimate given the health and fitness trends) projects significant expansion through 2033. This growth is fueled by several key drivers: the rising popularity of fitness activities across all age groups, increasing disposable incomes in developing economies leading to higher spending on athletic apparel, and the continuous innovation in sock technology focusing on enhanced comfort, moisture-wicking, and injury prevention. Technological advancements such as the integration of smart fabrics and antimicrobial treatments further contribute to market expansion. However, the market faces certain restraints. Competition among established brands and emerging players is intense, requiring continuous product differentiation and marketing strategies. Price sensitivity among consumers, especially in price-sensitive markets, poses a challenge. Furthermore, fluctuating raw material costs and global economic uncertainty can impact profitability. Segmentation within the market is considerable, with variations based on material type (e.g., cotton, synthetic blends, merino wool), sock length (ankle, crew, knee-high), and target consumer demographics (e.g., runners, athletes, casual wearers). Regional differences in market size and growth rates exist, with mature markets like North America and Europe exhibiting slower growth than rapidly developing regions in Asia and Latin America. Successful players leverage effective branding, strategic partnerships, and targeted distribution channels to capture market share.

How high is the brand awareness of Under Armour in the United States?When it comes to sports and outdoor online shop users, brand awareness of Under Armour is at ** percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Under Armour in the United States?In total, ** percent of U.S. sports and outdoor online shop users say they like Under Armour. However, in actuality, among the ** percent of U.S. respondents who know Under Armour, ** percent of people like the brand.What is the usage share of Under Armour in the United States?All in all, ** percent of sports and outdoor online shop users in the United States use Under Armour. That means, of the ** percent who know the brand, ** percent use them.How loyal are the customers of Under Armour?Around ** percent of sports and outdoor online shop users in the United States say they are likely to use Under Armour again. Set in relation to the ** percent usage share of the brand, this means that ** percent of their customers show loyalty to the brand.What's the buzz around Under Armour in the United States?In August and September 2023, about ** percent of U.S. sports and outdoor online shop users had heard about Under Armour in the media, on social media, or in advertising over the past three months. Of the ** percent who know the brand, that's ** percent, meaning at the time of the survey there's little buzz around Under Armour in the United States.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

The smart shoes market is projected to experience significant growth from 2025 to 2035, driven by increasing consumer demand for wearable technology, advancements in AI-powered footwear, and growing interest in health and fitness tracking. The market is expected to expand from USD 1.2 billion in 2025 to USD 7.5 billion by 2035, reflecting a compound annual growth rate (CAGR) of 23.1% over the forecast period.

Metric	Value
Industry Size (2025E)	USD 1.2 billion
Industry Value (2035F)	USD 7.5 billion
CAGR (2025 to 2035)	23.1%

Global Smart Shoes Market - Country-Wise Per Capita Spending

Country	United States
Population (Million)	USD 345.4 Million
Estimated Per Capita Spending (USD)	28.40

Country	China
Population (Million)	USD 1,419.3 Million
Estimated Per Capita Spending (USD)	17.50

Country	United Kingdom
Population (Million)	USD 68.3 Million
Estimated Per Capita Spending (USD)	22.90

Country	Germany
Population (Million)	USD 84.1 Million
Estimated Per Capita Spending (USD)	24.20

Country	Japan
Population (Million)	USD 123.2 Million
Estimated Per Capita Spending (USD)	21.60

Smart Shoes Market - Global Country-Wise Outlook

Country	CAGR (2025 to 2035)
United States	6.5%

Country	CAGR (2025 to 2035)
United Kingdom	6.2%

Country	CAGR (2025 to 2035)
Germany	6.4%

Country	CAGR (2025 to 2035)
India	7.3%

Country	CAGR (2025 to 2035)
China	7.6%

Competition Outlook: Smart Shoes Market - Global Analysis

Company Name	Estimated Market Share (%), 2024
Nike	20-25%
Adidas	15-20%
Under Armour	10-15%
Xiaomi	8-12%
Puma	5-9%
Other Companies (combined)	25-30%

The AI-based footwear market is experiencing significant growth, driven by increasing consumer demand for personalized fitness tracking, enhanced comfort, and innovative features. While precise market sizing data is unavailable, considering the presence of established players like Nike and Under Armour alongside emerging innovators like Shift Robotics and Digitsole, a reasonable estimation for the 2025 market size could be around $500 million. The Compound Annual Growth Rate (CAGR) is expected to remain robust throughout the forecast period (2025-2033), driven by technological advancements in sensor technology, improved AI algorithms for data analysis, and the rising adoption of smart wearables. Key growth drivers include the increasing focus on personalized fitness, the integration of AI-powered features into athletic footwear for performance enhancement, and the rising adoption of smart technology across various demographics. Market trends show a shift towards highly specialized AI-integrated footwear, focusing not only on fitness tracking but also on preventative injury monitoring, personalized gait analysis, and even dynamic adjustment of shoe features based on user movement. However, the market faces certain restraints. High manufacturing costs associated with integrating advanced AI technologies and sensors could limit market penetration, particularly in price-sensitive segments. Consumer concerns regarding data privacy and the potential for technological malfunction also need to be addressed to drive wider adoption. Furthermore, the market's segmentation is complex, with various types of AI-integrated footwear catering to different needs (athletic performance, medical applications, everyday wear). Companies are strategically positioning themselves to capture specific niches, with Nike and Under Armour focusing on athletic performance, while startups like Shift Robotics are pioneering innovative mobility solutions. Successful players will need to develop robust, reliable technology while simultaneously addressing affordability and consumer concerns to fully realize the market's growth potential. The regional distribution is likely skewed toward North America and Europe initially due to higher disposable incomes and advanced technological infrastructure, but growth in Asia-Pacific is anticipated as technology costs decline and consumer awareness increases.

Nike and adidas are two of the most popular sports footwear brands in the United States, but it is Nike that dominates the market with a ** percent share as of 2017. Athletic footwear in the United States The sports footwear market in the United States was valued at around **** billion U.S. dollars in 2019 and forecast to reach nearly ** billion U.S. dollars in 2025. Historically, Nike’s performance on its home turf of North America has been strong, with footwear sales accounting for around ** percent of the company’s revenue in the region in 2019. However, sales have leveled off in recent years as rival brands such as adidas, Under Armour, and Vans threaten to take market share. For four consecutive years, adidas footwear has ranked higher than Nike in the American customer satisfaction index. The rise of the resale market The sneaker resale industry is booming thanks to footwear brands releasing exclusive collections in limited numbers. Individuals lucky enough to get their hands on a pair of rare sneakers must now decide whether to keep them or sell them. Two brands are helping to drive this secondhand market: Air Jordan and YEEZY. Air Jordan’s are produced by Nike and were originally created for former basketball star Michael Jordan; adidas has partnered with music artist Kanye West to design the YEEZY footwear. In 2017, the average resale price of the YEEZY Boost 350 with the Semi Frozen Yellow colorway was *** U.S. dollars.

The global smart footwear market is booming, projected to hit $165.66 billion in 2025, with a CAGR of 7.3%. This report analyzes market drivers, trends, and key players like Nike, Adidas, and Under Armour, offering insights into this rapidly expanding sector of wearable technology. Discover the future of athletic and everyday footwear.

The global antibacterial cotton socks market is poised for significant growth, driven by increasing health consciousness and the rising prevalence of fungal infections and athlete's foot. The market, estimated at $2.5 billion in 2025, is projected to experience a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching an estimated value of $4.5 billion by 2033. This growth is fueled by several key trends, including the increasing popularity of athleisure wear, the growing demand for comfortable and hygienic footwear, and the rising adoption of online retail channels. The online sales segment is expected to witness faster growth compared to offline sales due to the convenience and wider reach offered by e-commerce platforms. Furthermore, the men's segment currently holds a larger market share than the women's segment, although both are anticipated to experience robust growth. Geographic expansion is also a key driver, with North America and Europe currently leading the market, but Asia Pacific showing promising growth potential due to rising disposable incomes and increasing awareness of hygiene practices. However, the market faces certain restraints such as the relatively high price point of premium antibacterial socks and the potential for consumer skepticism regarding the efficacy of antibacterial treatments. Key players like Bombas, Smartwool, and Under Armour are leveraging innovative technologies and marketing strategies to maintain a competitive edge in this dynamic market. The competitive landscape is characterized by a mix of established brands and emerging players. Established brands benefit from strong brand recognition and distribution networks, while emerging companies focus on innovation and niche market segments. The market's growth is further influenced by regional variations in consumer preferences and purchasing power. North America and Europe demonstrate higher adoption rates due to higher awareness and disposable incomes. However, the Asia-Pacific region presents significant growth opportunities as consumer preferences evolve towards higher quality and specialized socks. Successful companies are focusing on product differentiation through innovative materials, enhanced comfort features, and targeted marketing campaigns to cater to specific demographics and needs. The ongoing development of advanced antibacterial technologies will also play a key role in shaping the future of this market.

The timeline shows Nike's estimated global market share in athletic footwear from 2011 to 2025. Between 2011 and 2025, Nike's global market share in sports and sports inspired footwear is predicted to remain steady at around **** percent. Nike Founded in January 25, 1964 and headquartered in Beaverton, Oregon, Nike, Inc. is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. In 2016, the company employed over *********** people worldwide. The company sponsors many high-profile professional athletes such as Cristiano Ronaldo, Rafael Nadal, Lebron James, and Rory Mcllroy to use their products and promote and advertise their technology and design. On top of that, Nike also manufactures and provides kits (uniforms) for a wide range of sports teams like Barcelona, Manchester City, and Paris Saint-Germain and many U.S. colleges as well. Over the years, the sporting goods industry has seen many mergers and acquisitions. Other key players in the industry include Reebok, Adidas, Puma, and Under Armour. Some of these companies are joining up with fashion designers to produce new clothing styles and widen their product lines. As a result, consumption will continue to be driven by a trend toward less formal dress in the workplace and demand from specific demographics such as teenagers and baby boomers.

The statistic depicts the share of lifestyle consumers who purchased from sporting goods brands in the past year, ranked by percentage of consumers. Under Armour apparel was purchased by ** percent of sporting goods consumers in the last year, ranking *** place. In 2011, the brand ranked at **** place. Top sporting goods brands in the United States - additional information The sporting goods market is a growing, though competitive, industry in the U.S., where sales topped ** billion U.S. dollars in 2014, up from just over ** billion U.S. dollars a decade prior. In order to stay relevant and earn market share, it is important for sports brands to maintain not only product quality, but also brand recognition. Awareness, say marketing experts, leads to purchase, which is only a step away from brand loyalty. Customers seem to confirm this, as according to a recent survey among consumers in the United States, product quality and style are extremely important when buying sporting goods. However, the brand name also plays an important role in the purchasing decision of ** percent of respondents, while past experience with a brand is mentioned by over ** percent of those surveyed as a possible factor. In addition, celebrity endorsements of certain sports brands may also have a strong influence on possible buyers. Sports brands which have simple, but memorable logos (such Adidas’ three stripes, from which the alternative name "The three stripe company" is derived), powerful quotes (such as Nike’s “Just do it”) or are strongly associated with a celebrity (such as Michael Jordan’s “Air Jordan” brand for Nike) are therefore more likely to be remembered and recognized by possible customers. And indeed, in a study regarding brand awareness, where respondents were asked to recognize brands from a list, and also had the opportunity to mention specific brands in an unaided awareness section of the survey, both female and male participants have put Nike and Adidas at the top of the list. Incidentally or not, these two brands also top the ranking of sports equipment companies, according to their worldwide revenues in 2014. The same year, Nike was named the number one most valuable sports business in the world, with a brand value of ** billion U.S. dollars and reported worldwide sales worth ** billion U.S. dollars.

In 2024, Nike ranked first in the Chinese athletic apparel market, with a market share of **** percent. ANTA, the local sportswear brand, ranked second with a market share of approximately **** percent.

The statistic shows the global revenues of the sporting goods companies Nike, Adidas, and Puma from 2006 to 2024. That year, the Adidas Group generated over 23 billion euros in revenue, while Nike had over double the revenue of Adidas. The biggest apparel brand in the world The global sports apparel market is highly fragmented, with basic discount brands to high-end fashion name brands competing for market position. U.S.-based Nike is the world’s leading brand in athletic footwear and apparel and the world's most valuable clothing brand in general. Nike has a higher global revenue than its main competitors, Adidas and Puma, put together. North America is a key market for Nike, as close to half of its global revenue is generated there each year. Much of Nike's success can be attributed to the brand’s marketing campaign as well as sponsorship agreements with celebrity athletes and professional sports teams. Adidas and Puma Adidas and Puma used to be one company named Gebrüder Dassler Schuhfabrik, established by two brothers, Adolf and Rudolf Dassler. After a disagreement between the two brothers, the company split, creating the two widely known sporting brands, Adidas and Puma. Adidas is the largest sportswear manufacturer in Europe and the second largest in the world, just behind Nike, with a brand value of approximately 15.7 billion U.S. dollars. Just as with Nike, footwear is the most important category for Adidas. In 2023, over 50 percent of the Adidas Group's net sales were generated by the footwear category. Puma, also one of the globe's leading sporting goods brands, has the long-term mission of becoming the most desirable sport lifestyle company in the world. Europe and the Americas are the most profitable markets for Puma, as these regions accounted for about 80 percent of Puma’s consolidated sales. Describing itself as the 'blue mountains,' Puma has been trying to incorporate more edge, creativity, and uniqueness into their designs with their collaborations with celebrities and fashion designers. This is a common strategy among these leading sports brands, as they aim to maintain their share of the market by broadening their product lines.

The global sports wearable market is booming, projected to reach $45 billion by 2033 with a 12% CAGR. Discover key trends, leading companies (Adidas, Nike, Garmin), and regional market share insights in this comprehensive market analysis. Learn about the drivers, restraints and future of fitness trackers, smartwatches and more in sports.

The global lacrosse shoulder pads market is experiencing robust growth, driven by the increasing popularity of lacrosse, particularly among younger demographics. The market, valued at approximately $75 million in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 6% from 2025 to 2033. This growth is fueled by several key factors. Firstly, the rising participation rates in youth and amateur lacrosse leagues contribute significantly to the demand for protective gear, including shoulder pads. Secondly, technological advancements in pad design, incorporating lighter, more flexible, and better-performing materials, are enhancing player comfort and performance, driving adoption. Finally, increased media coverage and professional lacrosse leagues are raising the sport's profile, inspiring more participation and boosting demand for equipment. The market is segmented by pad type (traditional, hybrid, chest liners), application (professional, amateur), and region. North America currently holds the largest market share due to the established lacrosse culture and high participation rates. However, Asia-Pacific is poised for significant growth as the sport gains traction in developing economies. While the market faces constraints such as price sensitivity in certain regions and the potential for substitution with alternative protective gear, the overall positive growth trajectory remains strong, driven by the continuing popularity and professionalization of lacrosse. The competitive landscape is characterized by a mix of established sporting goods manufacturers like Under Armour and STX, along with specialized lacrosse equipment brands such as Maverik and Warrior. These companies are engaging in intense competition, focusing on product innovation, marketing, and distribution to capture market share. The ongoing development of innovative products, coupled with effective marketing strategies targeting both professional and amateur players, will be key differentiators in this dynamic market. The forecast period of 2025-2033 indicates continued expansion, with substantial growth opportunities for companies investing in research and development and expanding their global distribution networks to capitalize on the rising demand for lacrosse shoulder pads in emerging markets.