The gross profit of Under Armour, Inc. with headquarters in the United States amounted to 2.63 billion U.S. dollars in 2023. The reported fiscal year ends on March 31.Compared to the earliest depicted value from 2019 this is a total increase by approximately 0.16 billion U.S. dollars. The trend from 2019 to 2023 shows, however, that this increase did not happen continuously.

Under Armour is an American sporting goods manufacturer, based in Baltimore, Maryland. The company has experienced substantial growth over the past decade, with its global net revenues amounting to approximately 5.7 billion U.S. dollars in the financial year ended March 31, 2024. Under Armour had revenues of less than one billion U.S. dollars as recently as 2009. The majority of Under Armour’s sales come from apparel, with the remainder coming from footwear and sporting equipment, and accessories. How does Under Armour compare to other companies within the sportswear and sporting goods industry? The global sportswear industry is a lucrative sector, which is forecast to keep expanding in the coming years. Nike and adidas are two of the world's leading athletic apparel companies and their brand values are on another level. Despite Under Armour being one of the largest sportswear and sporting goods manufacturers in the world, the company is still far behind these two industry giants. Puma, on the other hand, is a much closer competitor to UA and is possibly a better benchmark of where Under Armour currently stands within this industry. In 2022, the German sportswear company generated approximately 8.46 billion euros' worth of net sales.

The operating profit of Under Armour, Inc. with headquarters in the United States amounted to 229.75 million U.S. dollars in 2023. The reported fiscal year ends on March 31.Compared to the earliest depicted value from 2019 this is a total decrease by approximately 7.02 million U.S. dollars. The trend from 2019 to 2023 shows, however, that this decrease did not happen continuously.

In the fiscal year ended March 31, 2024, Under Armour had a net income of about -232 million U.S. dollars. The company had net revenues of approximately 5.7 billion U.S. dollars that year.

American sportswear company Under Armour generated approximately 61.5 percent of their net revenues in its home region of North America in the financial year ended March 31, 2024. The revenue share from the EMEA region came to a total of nearly 20 percent that year. Asia-Pacific The total net revenue of Under Armour has increased annually since 2008 and exceeded five billion U.S. dollars for the first time in 2018. In the fiscal year ended March 2023, a new record was set at roughly 5.9 billion U.S. dollars. Of that total, the Asia-Pacific region generated over 870 million U.S. dollars in the year ended March 2024, which is a noticeable increase compared to the past. The shift in sales share from North America to the Asia-Pacific region is primarily due to an expansion of Under Armour’s direct-to-consumer and wholesale channels in China. Under Armour is thinking on its feet Apparel sales account for the largest share of Under Armour’s worldwide revenue, at about 66 percent. However, the company's footwear sales have been growing in recent years, and now account for almost a quarter of the revenue. Under Armour has responded to the global demand for athletic wear by increasing its footwear lines to cover a broad range of sports and activities, including basketball, golf, and running.

In the fiscal year ended March 31, 2024, Under Armour's apparel segment generated approximately 3.79 billion U.S. dollars in net sales, making it the company's largest product segment. Under Armour Baltimore, Maryland-based Under Armour, founded in 1996 by CEO Kevin Plank, started out as a maker of compression t-shirts and gradually evolved into a global designer and distributor of high-performance athletic apparel, footwear, and accessories. In 2024, the company generated global net revenues that amounted to about 5.7 billion U.S. dollars and employed around 15,000 people. Under Armour has established quite a track record since going public more than a decade ago, when sales were less than 300 million U.S. dollars. At the time, the company was not even on the radar of large sector players such as Adidas and Nike. Over this span, revenues have experienced solid growth, although this growth had flattened out between 2017 and 2019. That being said, UA's sales figures had shot up once again in 2021 after the trying pandemic year of 2020. UA's marketing Another reason for the company's impressive growth is Under Armour's strong marketing strategies, for example, long-term marketing agreements with up-and-coming sports personalities. Two such marketing agreements that have yielded significant returns lately include one with Stephen Curry of the Golden State Warriors, and one with Jordan Spieth (winner of the Masters and U.S. Open golf tournaments). These advertising partnerships, along with other new social and digital campaigns as well as long-standing tie-ups, are helping Under Armour maintain its “cool” factor with young and influential consumers.

In the financial year ended March 31, 2024, Under Armour's North American region generated the majority of the company's total revenues, namely 3.5 billion U.S. dollars. Under Armour is an American sporting goods manufacturer, based in Baltimore, Maryland, United States. The company is widely known for its partnership with NBA athlete Stephen Curry, who is the face of their footwear line. How does Under Armour compare to other sporting goods manufacturers? Although Under Armour has grown considerably in a short span of time, it remains behind rivals, Adidas and fellow U.S. sportswear company, Nike, in terms of North American and global net sales. Be that as it may, Under Armour has been increasing in popularity in U.S. sports. In the National Basketball Association, Stephen Curry and LeBron James are seen as sporting rivals, personifying the relationship between Under Armour and Nike as sportswear brands. The company reached a 10-year agreement with Major League Baseball to become their official on-field uniform provider as of 2020. In golf, Under Armour has a partnership with Jordan Spieth, a three-time major winner.

In the fiscal year ending March 31, 2024, Under Armour's net sales worldwide amounted to some 5.58 billion U.S. dollars. The company's net revenues, which then also includes license and digital subscription revenues, came to a total of about 5.7 billion U.S. dollars that year. The majority of Under Armour's revenue was specifically made through its apparel segment.

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The golf equipment market is expected to grow at a CAGR of 2% during the forecast period. Increasing focus on healthy lifestyles, drivers.2, and drivers.3 are some of the significant factors fueling golf equipment market growth.

Increasing focus on healthy lifestyles

Market definition Golf equipment includes a wide range of products that are used by the golfer in the process of playing golf. This includes golf clubs, golf balls, golf bags, and golf shoes. To calculate the market size, the report has taken into consideration the revenue generated from the retail sales of golf equipment to individual consumers. Golf facility operations contribute the largest share of revenue to the golf economy. They generate their revenues from membership fees, range fees, golf car rentals, and associated spending on food and beverages. The revenue generated helps in supporting the supply sectors, including golf equipment manufacturers. Golf supplies mainly include golf equipment such as golf balls, golf carts, tees, golf apparel, golf clubs, rangefinders, and golf books. The global gold equipment market considers the following categories: By product segment includes: Golf clubs Gol balls Golf bags Golf shoes By retail formats segment includes: Offline Online The geographic coverage of the report is global with the following segments: North America Europe APAC South America MEA The exhibit below provides an illustrative view of the offerings that are included to create the market definition of the global golf equipment market. This market definition has a significant impact on the market sizing provided in the report. Offerings of vendors included in the market definition Vendor Products included in the market definition Acushnet Holdings Corp. Men's UA Storm Speedround Golf Bag and Men's UA Spieth 4 GORE TEX Golf Shoes Amer Sports Corp. Wilson Staff Women's Cart and Weekender Bag and Wilson Staff Women's Cart Bag Bridgestone Corp. TOUR B JGR Fairway Woods and 14 way stand bag Callaway Golf Co. Chrome Soft Golf Balls and MAVRIK Staff Bag Mizuno Corp Mizono balls and Mizono bags Nike Inc. Nike Air Max 270 G and Nike Sport Lite Golf Bag PUMA SE Women IGNITE Blaze Pro Golf Shoes and Women IGNITE Blaze Sport DISC Golf Shoes Ralph Lauren Corp RLX Nylon Golf Stand Bag Sumitomo Rubber Industries Ltd. Golf equipment Under Armour Inc. Men's UA Storm Speedround Golf Bag and Men's UA Spieth 4 GORE TEX Golf Shoes
Market segment analysis The global golf equipment market has been analyzed based on various dimensions and segments to help suppliers within the industry gain a better understanding of the structure of current demand and the components of demand that will drive growth in the future. It is expected that suppliers in the global golf equipment market outperform the overall industry would focus on the higher potential segments within the market. The product, retail formats, and geography segments of the global golf equipment market have been reviewed both qualitatively and quantitatively. Market segments Segment name Description Product Golf clubs, golf balls, golf shoes, and golf bags. Retail formats Offline and online Geography North America, Europe, APAC, MEA, and South America
Market size 2019 Recent trends and developments in the global golf equipment market have been tracked and quantified to size the market in 2019. The market size for 2019 has been developed by considering the following factors. To estimate the size of the global golf equipment market, Technavio has tracked the recent trends and developments in the industry. The market size has been developed in terms of value and volume, considering the following factors: Revenues: Taken in local currencies, if not available in US dollars, for each country and vendor and then converted to US dollars using the yearly average currency exchange rate of 2019, the base year. This implies that the figures reflect industry trends, not distorted by fluctuations in international exchange rates. Exclusions: The report does not consider the effect of inflation and price fluctuations during the forecast period Currency: Unless explicitly mentioned, all revenues are represented in US dollars The market sizing has been built and validated using multiple demand-side and supply-side approaches for a detailed understanding of the global golf equipment market. The specific market sizing approaches used for evaluating the global golf equipment market are: Top down: Validated the market based on the contribution of golf equipment to the global leisure products market Segmental extrapolation: Validated the market based on extrapolation of the size of one or more segments of the market Combination: Using a combination of more than one approaches described above and integrating the results in the data model Within the above-mentioned market sizing models, analysts have made assumptions and estimates listed below: Revenue generated by the leisure products companies man

In the financial year ended March 31, 2024, Under Armour's direct-to-consumer (DTC) segment accounted for some 40 percent of the company's net sales. The company's main channel of distribution was wholesale, which generated over 55 percent of the company's revenues that year. Under Armour’s global growth Under Armour’s total net revenue exceeded five and a half billion U.S. dollars for the first time in 2021 and increased further to around 5.7 billion in 2024, helped by the company's expansion in international markets: the American sportswear firm increased its global network of brand and factory house stores in the regions of Latin America and Asia-Pacific. In fact, Under Armour generated around 15 percent of their net sales in the APAC region in 2024, which is a considerable jump compared to 2020's net APAC sales. What are direct-to-consumer and wholesale sales? Direct-to-consumer or DTC sales refer to a brand – such as Under Armour – selling its products straight to the consumer without the need of an intermediary, most commonly through an official website or its brand and factory house stores. Under Armour's brand houses are stores that showcase a brand’s new lines and innovations, while the factory houses are outlets that mostly sell older lines and products. Wholesale distribution refers to a brand supplying third-party retailers with its products in bulk. Both sales strategies are common and are well represented in the ranking of leading sporting goods companies worldwide.

Introduction

Adidas Statistics: Adidas AG is the largest sportswear manufacturer in Europe and ranks as the second-largest worldwide, trailing only Nike. Founded in 1949 and headquartered in Herzogenaurach, Germany, Adidas designs and manufactures a wide range of sporting goods, including footwear, apparel, and accessories. Known for its iconic three-stripe logo, the company enjoys high brand recognition globally and fierce loyalty from customers.

In 2023, Adidas was the fifth-largest apparel brand globally, with a brand value exceeding 15 billion USD. That year, Adidas reported around 21.4 billion euros in net sales, showing a slight decline from 2022, but still marking a significant increase from 2020 when sales were impacted by the COVID-19 pandemic.

The company employed approximately 59,000 people globally in 2023. Adidas's most significant markets include North America and Greater China, which together account for nearly 40% of the company's annual retail sales. Sales from the EMEA region also contribute nearly 40% to Adidas’s revenue. Adidas produces substantial volumes of products each year; in 2023, it manufactured around 330 million units of sportswear and approximately 310 million pairs of shoes. These production figures reflect a decline in footwear output following Adidas’s sale of the Reebok brand to Authentic Brands Group for 2.5 billion USD in early 2022. This divestiture marked the end of Reebok’s tenure within Adidas, which had spanned over a decade and a half.

The brand maintains strong competition with rivals such as Puma, Under Armour, and Nike. In addition to sports apparel, Adidas’s product portfolio includes bags, watches, and eyewear. The company has a long-standing presence in sports sponsorship, especially in soccer, highlighting its commitment to team sports.

This statistic shows data on the projected development of the global sports apparel market revenue from 2019 to 2025. The global sports apparel market is expected to increase from 180.63 billion U.S. dollars in 2019 to a projected 207.79 billion U.S. dollars in 2025.

Sports apparel is clothing which is especially designed for sports and physical exercise. Garments may include T-shirts, shorts, running tights, swimsuits, wet suits and trainers. An increasing number of individuals are beginning to wear sports apparel and sports shoes as part of everyday life, not only as part of a work out. In a survey conducted in the United States in 2016, the largest share of respondents said Nike was their favourite brand for sports apparel. Respondents also cited Under Armour, adidas, New Balance and Sketchers in the top five brands for sports apparel. In 2017, Nike generated a revenue of 34.4 billion U.S. dollars.

According to Cognitive Market Research, the global American football cleats market size was USD XX billion in 2023 and will enhance at a compound annual growth rate (CAGR) of 5.00% from 2023 to 2030.

The demand for American football cleats is rising due to the rising interest among people to start playing and watching football.
Demand for high-top football cleats remains higher in the American football cleats market.
The professional players' category held the highest American football cleats market revenue share in 2023.
North America will continue to lead, whereas the European American football cleats market will experience the most substantial growth until 2030.

Growing Interest in Playing and Watching Football to Provide Viable Market Output

The American football cleats market is thriving, fueled by a growing interest in playing and watching football. As more people engage in the sport, the demand for specialized equipment, including cleats, has surged. The rising popularity of football as both a participatory and spectator sport has led to increased consumer interest in high-quality footwear, driving innovation and competition within the market. This trend reflects a cultural shift towards football, creating a lucrative market for sports gear manufacturers.

For instance, in June 2022, Biogen Inc. and Alectos Therapeutics cooperated to sign an agreement to create and commercialize GBA2 inhibitors (AL01811), a potential therapy for patients suffering from PD.

Source-investors.biogen.com/news-releases/news-release-details/biogen-and-alectos-therapeutics-announce-license-and#:~:text=(Nasdaq%3A%20BIIB)%20%2D%2D%20Biogen,with%20Parkinson's%20disease%20(PD).

Advancement in Technology to Propel Market Growth

The American football cleats market is witnessing a surge due to technological advancements. Innovative materials, such as lightweight yet durable synthetics, enhance player performance and reduce injuries. Advanced traction technologies, like moulded studs and interchangeable cleat designs, optimize grip on various playing surfaces. Smart cleats with embedded sensors provide real-time data on player movement and performance. As technology continues to evolve, American football cleats are becoming integral in maximizing player efficiency, safety, and overall game experience.

For instance, in March 2020, Google and Adidas launched smart football insoles for smart football boots. The team designed the technology, which is known as Adidas GMR, and it concentrates on integrating physical sport with digital knowledge.

(Source-www.wired.co.uk/article/google-adidas-gmr-insole)

Market Dynamics of the American Football Cleats Market

Growing Awareness about the Adverse Impact of Manufacturing on the Environment to Restrict Market Growth

The American football cleats market is restrained by growing awareness of the environmental impact of manufacturing. Consumers are becoming increasingly conscious of the ecological footprint associated with production processes, leading to a demand for sustainable practices. Manufacturers may encounter challenges in meeting these eco-friendly expectations while maintaining performance standards. As a result, the industry grapples with the need to balance performance, durability, and environmental responsibility, reflecting a growing trend where consumers seek products that align with their ecological values.

Impact of COVID–19 on the American Football Cleats Market

The American football cleats market experienced challenges during the COVID-19 pandemic, with disruptions in production and supply chains. As sports activities were restricted, demand for cleats decreased. However, recovery ensued as lockdowns lifted and sports resumed, driving market growth. Manufacturers adapted to health protocols, influencing product innovation. Despite initial setbacks, the market displayed resilience, benefitting from the gradual return to normalcy in sports engagement and an evolving consumer landscape. What is American Football Cleats?

The American football cleats market is fiercely competitive, with key players employing diverse strategies for market dominance. Major brands like Nike and Adidas focus on innovation by integrating advanced technologies for enhanced performance. Others, like Under Armour, emphasize strategic partnerships with prominent athletes to boost brand visibility. Additionally, compet...

The statistic depicts the global revenue of Nike, Adidas, Puma, and Under Armour from their respective footwear segments in each company's 2024 financial year. In that year, Nike generated considerably more revenue from footwear than the other three companies combined. Adidas' revenue from footwear was approximately 14.6 billion U.S. dollars.

The sports apparel market in the United States was valued at approximately 103 billion EUROS in 2021. The market was projected to grow to 130 billion U.S. dollars by 2025.

Leading companies of sports apparel globally

Among the leading companies in the sportswear and sporting goods industry, Nike and Adidas together account for more than 60 billion U.S. dollars in worldwide revenues. Other notable companies include Puma, Under Armour and VF Corporation. While it’s clear that Nike and Adidas are the dominant forces in the sports apparel market globally, other brands also stand out as major market players. For instance, the French company Décathlon beat both Nike and Adidas to secure the top spot in the sports clothing market in France with a significant margin: Décathlon had more than 11.1 million users in 2020 versus 6.2 million for Adidas and only 3.6 million users for Nike.

The industry’s unchallenged leader

As the top company in the industry, Nike witnessed a significant increase of nearly twenty percent in worldwide revenues, going from 37.4 billion U.S. dollars in 2020 to more than 44 billion U.S. dollars in 2021. Two-thirds of Nike’s revenues come from its footwear segment, with popular brands including Air Force 1, Air Max, Air Jordan and more. Nike’s brands are significantly worth more than its main competitor, Adidas. In 2021, Nike’s brand value worldwide was approximately 42.5 billion U.S. dollars, compared to 13.4 billion U.S. dollars for Adidas.

As of 2020, the gross profit margin as a percentage of the revenue of footwear stores amounted to 47.9 percent, slightly more than in 2019. When looking at the leading footwear companies in the Netherlands, by revenue, it can be seen that Under Armour Europe was the leading footwear company in 2019.

In the financial year ended May 31, 2024, Nike's global net income amounted to roughly 5.7 billion U.S. dollars. This represents an increase of a from the previous year, but a drop compared to fiscal 2022. Nike US-based Nike is the world leader in athletic footwear and apparel. The company, which is traded as NKE on the New York Stock Exchange (NYSE), has acquired several footwear and apparel companies over its history such as Cole Haan, Bauer Hockey, Converse, Hurley International, Starter and Umbro. The Nike swoosh is one of the most recognized logos, as well as one of the most reputable athletic sponsors in the world. Nike employed around 80,000 people and operated more than 1,000 retail stores worldwide in 2024. Much of Nike's success can be attributed to the brands worldwide marketing campaign which uses sponsorship agreements with celebrity athletes, professional sports teams and college athletic programs to use their products for the promotion of their technology and design. Sporting competition Over the years, the sporting goods industry has seen many mergers and acquisitions. Other key brands in the industry include adidas, Puma, and Under Armour. Some of these companies are joining up with fashion designers to produce new clothing styles and widen their product lines. As a result, consumption will continue to be driven by a trend toward less formal dress in the workplace and demand from specific demographics such as teenagers and baby boomers. The fiscal year end of the company is May, 31st.

As one of the largest and most recognizable athletic brands on the planet, it is of little surprise that Nike is the leader within its industry of athletic apparel, accessories and footwear, with sales reaching almost 49 billion U.S. dollars in 2024. This was more than double that of second-placed Adidas. Top athletic brands The sports apparel industry is a lucrative one, which is forecast to grow further in the coming years. Not only is Nike one of the most prominent producers within this market worldwide, but the company also holds the honor of being ranked as one of the world's leading apparel brands. Adidas, Puma, and Under Armour are some of Nike’s main competitors, as they operate within the same markets. However, Nike’s brand value has historically been significantly higher than that of its closest competitor, adidas, and the gap has grown. Sportswear stores In 2023, there were over 1,000 Nike stores worldwide. In comparison, the number of adidas Group retail stores was roughly 2,000 in 2024. The most prominent Adidas store type was factory outlets of which there were almost 1,100 worldwide.

Retail sales of sportswear and outdoor apparel account for a considerable portion of the overall global apparel market. In 2016, the global sportswear and outdoor apparel market generated an estimated 172.3 billion U.S. dollars in retail sales. The global apparel market was forecast to be worth a total of around 1.5 trillion U.S. dollars by 2020.

Athletic apparel market
The global sportswear market is a lucrative market, which is forecast to grow further in the coming years. Not only is Nike one of the most prominent producers within this market worldwide, but the company was also ranked as the world's leading athletic apparel brand. Nike and adidas are, by some margin, the leading companies in the sportswear industry worldwide. Puma and Under Armour are two other big companies which operate within this market.

Outdoor clothing market
The global outdoor clothing market is also significant in size, valued at approximately 12.7 billion U.S. dollars in 2018, and forecast to reach a value of 19.6 billion U.S. dollars by 2026. VF Corp operates within this market, with the company’s The North Face brand one of the most recognizable outerwear brands around. In 2019, VF Corporation's outdoor segment had revenues amounting to 4.6 billion U.S. dollars worldwide.

The statistic shows the global revenues of the sporting goods companies Nike, Adidas and Puma from 2006 to 2023. That year, the adidas Group generated over 21 billion euros in revenue.

The biggest apparel brand in the world

The global sports apparel market is highly fragmented, with basic discount brands to high-end fashion name brands competing for market position. U.S.-based Nike is the world’s leading brand in athletic footwear and apparel, and the world's most valuable clothing brand in general. Nike has a higher global revenue than its main competitors, adidas and Puma, put together. North America is a key market for Nike, as close to half of its global revenue is generated there each year. Much of Nike's success can be attributed to the brand’s marketing campaign as well as sponsorship agreements with celebrity athletes and professional sports teams.

Adidas and Puma

Adidas and Puma used to be one company named Gebrüder Dassler Schuhfabrik, established by two brothers, Adolf and Rudolf Dassler. After a disagreement between the two brothers, the company split, creating the two widely known sporting brands, Adidas and Puma. Adidas is the largest sportswear manufacturer in Europe, and the second largest in the world, just behind Nike, with a brand value of approximately 15.7 billion U.S. dollars. Just as with Nike, footwear is the most important category for adidas. In 2023, over 50 percent of the adidas Group's net sales were generated by the footwear category.

Puma, also one of the globe's leading sporting goods brand, has the long-term mission of becoming the most desirable sport lifestyle company in the world. Europe and the Americas are the most profitable markets for Puma, as these regions accounted for about 80 percent of Puma’s consolidated sales. Describing itself as the 'blue mountains', Puma has been trying to incorporate more edge, creativity, and uniqueness into their designs with their collaborations with celebrities and fashion designers. This is a common strategy amongst these leading sports brands, as they aim to maintain their share of the market by broadening their product lines.