In the financial year ended March 31, 2025, Under Armour generated around 1.2 billion U.S. dollars from footwear sales. The company had global net sales of roughly five billion U.S. dollars that year.

In the financial year ended March 31, 2025, apparel sales accounted for the largest share of Under Armour’s worldwide revenue, accounting for approximately 67 percent of net sales. In the same year, footwear accounted for about a quarter of net sales. Footwear sales setting the pace Under Armour’s footwear segment sales rose sharply between 2015 and 2016, increasing by 333 million U.S. dollars worldwide and pushing annual revenue from this product category to more than one billion U.S. dollars for the first time. A similar evolution was recorded between the fiscal years of 2020 and 2021: while UA's shoe sales had dropped to below the billion dollar mark as a result of interruptions caused by the coronavirus pandemic, the company bounced back and set a new record for itself in 2021, at approximately 1.25 billion U.S. dollars' worth of global footwear sales. This number increased to a record 1.45 billion in 2023. The brand’s footwear line covers a wide range of sports and activities, but running shoes take the lead in terms of sales. Understanding the customers’ needs and wants Increasing sales from both its footwear and apparel units resulted in Under Armour’s global net sales exceeding five billion U.S. dollars for the first time in 2018. The company succeeded by responding to shifts in consumer preferences: a growing interest in performance products and the acknowledgement of the benefits of an active lifestyle. When Under Armour first launched in 1996, it focused on compression shirts for men, but the company has since expanded its reach to focus on athletic apparel needs of female athletes, women in general, as well as young people.

Under Armour is an American sporting goods manufacturer, based in Baltimore, Maryland. The company has experienced substantial growth over the past decade, with its global net revenues amounting to approximately 5.16 billion U.S. dollars in the financial year ended March 31, 2025. Under Armour had revenues of less than one billion U.S. dollars as recently as 2009. The majority of Under Armour’s sales come from apparel, with the remainder coming from footwear and sporting equipment, and accessories. How does Under Armour compare to other companies within the sportswear and sporting goods industry? The global sportswear industry is a lucrative sector, which is forecast to keep expanding in the coming years. Nike and adidas are two of the world's leading athletic apparel companies and their brand values are on another level. Despite Under Armour being one of the largest sportswear and sporting goods manufacturers in the world, the company is still far behind these two industry giants. Puma, on the other hand, is a much closer competitor to UA and is possibly a better benchmark of where Under Armour currently stands within this industry. In 2024, the German sportswear company generated approximately 8.8 billion euros' worth of net sales.

American sportswear company Under Armour generated approximately 60 percent of its net revenues in its home region of North America in the financial year ended March 31, 2025. The revenue share from the EMEA region came to a total of 21 percent that year. Asia-Pacific The total net revenue of Under Armour has increased overall since 2008 and exceeded five billion U.S. dollars for the first time in 2018. In the fiscal year ended March 2023, a new record was set at roughly 5.9 billion U.S. dollars. In the fiscal year ended March 2025, the Asia-Pacific region generated 15 percent of the company's net sales worldwide. The increase in sales share from this region is primarily due to an expansion of Under Armour’s direct-to-consumer and wholesale channels in China. Under Armour is thinking on its feet Apparel sales accounted for the largest share of Under Armour’s worldwide revenue in 2025, at about 67 percent. However, the company's footwear sales have been growing in recent years, and now account for almost a quarter of the revenue. Under Armour has responded to the global demand for athletic wear by increasing its footwear lines to cover a broad range of sports and activities, including basketball, golf, and running.

In the fiscal year ended March 31, 2025, Under Armour's apparel segment generated approximately 3.45 billion U.S. dollars in net sales, making it the company's largest product segment. Under Armour Baltimore, Maryland-based Under Armour, founded in 1996 by CEO Kevin Plank, started out as a maker of compression t-shirts and gradually evolved into a global designer and distributor of high-performance athletic apparel, footwear, and accessories. In 2025, the company generated global net revenues that amounted to about five billion U.S. dollars and employed around 14,400 people. Under Armour has established quite a track record since going public more than a decade ago, when sales were less than 300 million U.S. dollars. At the time, the company was not even on the radar of large sector players such as Adidas and Nike. Over this span, revenues have experienced solid growth, although this growth had flattened out between 2017 and 2019. That being said, UA's sales figures had shot up once again in 2021 after the trying pandemic year of 2020. UA's marketing Another reason for the company's impressive growth is Under Armour's strong marketing strategies, for example, long-term marketing agreements with up-and-coming sports personalities. Two such marketing agreements that have yielded significant returns lately include one with Stephen Curry of the Golden State Warriors, and one with Jordan Spieth (winner of the Masters and U.S. Open golf tournaments). These advertising partnerships, along with other new social and digital campaigns as well as long-standing tie-ups, are helping Under Armour maintain its “cool” factor with young and influential consumers.

The smart footwear market is booming, projected to reach $308.35 million by 2033, growing at a CAGR of 7.6%. Discover key trends, leading companies (Nike, Adidas, Under Armour), and the future of this innovative technology.

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The sports footwear market share is expected to increase by USD 8.36 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 1.95%.

This sports footwear market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers sports footwear market segmentations by product (athleisure sports footwear, running sports footwear, court game sports footwear, cleats sports footwear, and others), end-user (professional users and recreational users), and geography (APAC, Europe, North America, South America, and MEA). The sports footwear market report also offers information on several market vendors, including adidas AG, Amer Sports Corp., ASICS Corp., Columbia Sportswear Co., New Balance Athletics Inc., Nike Inc., PUMA SE, The Gap Inc., Under Armour Inc., and Wolverine World Wide Inc. among others.

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Sports Footwear Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a negative impact on the market growth during and post COVID-19 era. The increasing premiumization due to the introduction of more innovative sports footwear is notably driving the sports footwear market growth, although factors such as the volatile cost of raw materials may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the sports footwear industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Sports Footwear Market Driver

The increasing premiumization due to introduction of more innovative sports footwear is notably driving sports footwear the market growth. Innovation plays a vital role in the sports footwear market because it helps to differentiate the products from one market competitor to the other. Advanced technical fabrications, innovative design, and product development position sports footwear as premium-priced products which enabled market competitors to introduce sport-specific footwear for basketball, football, rugby, trail running, golf, and other sports. Key market competitors such as Nike Inc., adidas AG, New Balance Athletics Inc., PUMA SE, Skechers USA Inc., Under Armour Inc., and ASICS Corp. are known for their innovative product offerings. For instance, Nike offers a wide variety of sports footwear equipped with new technologies for specific sports. Therefore, such factors are expected to have a positive impact on the profit margins of market competitors, which, in turn, is expected to escalate market growth during the forecast period.

Key Sports Footwear Market Trend

Expansion of distribution networks is the key market trend driving the sports footwear market growth. Vendors adopt different strategies to expand their online and offline distribution networks, which can increase their customer base. For instance, they invest in opening new stores and remodeling the existing ones. The increasing number of offline stores and online channels will accelerate their revenue. Brick and mortar retailing remains the key channel for the sales of sports footwear. However, Internet retailing will see rapid growth during the forecast period. Quick delivery services and competitive selling prices are the major factors that support the growth of Internet retailing worldwide. The growing Internet penetration and the increasing trust of customers in online transactions, combined with fast shipping services and growing fragmentation of customer choices, are expected to significantly contribute to the growth of the global sports footwear market during the forecast period.

Key Sports Footwear Market Challenge

The major challenge impeding the sports footwear market growth is the volatile cost of raw materials. Volatile cost of raw materials In recent times, footwear manufacturers like Nike, Adidas, and PUMA are experiencing fluctuations in their profit margins. This is due to the fluctuating prices of raw materials and the increasing competition among market competitors. As the establishment costs are low, an influx of local players has been observed in recent times. The emergence of local players leads to price wars among competitors. This forces global sports footwear market competitors to reduce the prices of their products and, consequently, their profit margins. Thus, the continuous change in profit margins of the market competitors acts as a major challenge for the growth of the global sports footwear market. The lag between the cost fluctuations and the ability of the market competitors to increase p

The global basketball shoes market size is expected to reach USD 7.41 billion by 2035, up from USD 5.68 billion in 2025, at a CAGR exceeding 2.7%. Major industry participants include Nike, Adidas, Under Armour, Puma, New Balance, driving growth and innovation in the market.

The statistic depicts the global revenue of Nike, Adidas, Puma, and Under Armour from their respective footwear segments in each company's 2024 financial year. In that year, Nike generated considerably more revenue from footwear than the other three companies combined. Adidas' revenue from footwear was approximately 14.6 billion U.S. dollars.

The global smart shoe market is poised for significant growth, projected to reach $166.4 million in 2025 and exhibiting a Compound Annual Growth Rate (CAGR) of 6.4% from 2025 to 2033. This expansion is driven by several key factors. Increasing consumer demand for technologically advanced footwear, coupled with the rising popularity of fitness tracking and personalized health monitoring, fuels market growth. The integration of smart features like activity tracking, gait analysis, and biofeedback into footwear provides valuable data for athletic performance improvement and injury prevention, attracting both professional athletes and fitness enthusiasts. Furthermore, advancements in sensor technology, miniaturization, and power efficiency are making smart shoe technology more accessible and affordable, broadening the market's appeal. Major players like Nike, Adidas, and Under Armour are strategically investing in research and development, launching innovative products, and expanding their market presence, further stimulating market expansion. However, several challenges restrain the market's rapid growth. High initial costs associated with smart shoe technology can deter price-sensitive consumers. Concerns regarding data privacy and security, along with the potential for battery life limitations and durability issues, present ongoing hurdles. Overcoming these challenges through technological advancements, improved consumer education, and the development of robust data security protocols will be crucial for sustained market growth. The segmentation of the market, while not explicitly provided, likely includes various categories based on features (e.g., activity tracking, health monitoring, style), price point, and target demographic (e.g., athletes, casual users). Future market projections suggest continued expansion, driven by ongoing technological innovation and increasing consumer adoption of smart wearable technology. The competitive landscape is dynamic, with established brands and innovative startups vying for market share.

The global low-tops basketball shoes market is a dynamic and competitive landscape, projected to experience robust growth over the forecast period (2025-2033). While precise market size figures for 2025 are unavailable, we can extrapolate based on available data and industry trends. Assuming a market size of approximately $5 billion in 2025, and a conservative Compound Annual Growth Rate (CAGR) of 5% (accounting for potential economic fluctuations and shifting consumer preferences), the market is poised to reach a value exceeding $7 billion by 2033. Several factors drive this growth. The increasing popularity of basketball globally, particularly in emerging markets, fuels demand. Furthermore, the fashion-forward nature of low-tops, their versatility for both on-court and off-court wear (daily wear, casual settings), and the constant innovation in materials and design from leading brands contribute significantly. The segmentation by price points (USD 100-200 and >200 USD) reveals diverse consumer segments with varying purchasing power. The dominance of established players like Nike, Adidas, and Under Armour suggests a high barrier to entry, but the presence of several other significant brands demonstrates opportunities for competition and market share gains through strategic marketing, product differentiation, and regional expansion. The market's growth, however, is not without its challenges. Economic downturns, changing consumer preferences influenced by evolving fashion trends, and the increasing cost of materials can act as potential restraints. Regional variations in market penetration are also expected, with North America and Asia-Pacific likely maintaining significant shares due to high basketball participation rates and strong brand presence. Competitive analysis reveals the strategic importance of geographic expansion, particularly into emerging markets with untapped potential, and continuous innovation to cater to the diverse needs and preferences of target demographics. Key strategic actions by companies will involve targeted marketing campaigns highlighting lifestyle integration, collaborations with influential athletes and fashion icons, and investment in sustainable and eco-friendly materials to align with growing environmental concerns.

The global smart running shoes market, valued at $265.4 million in 2025, is projected to experience robust growth, driven by a Compound Annual Growth Rate (CAGR) of 6.9% from 2025 to 2033. This expansion is fueled by several key factors. Increasing health consciousness and the rising popularity of fitness tracking are major contributors. Consumers are increasingly seeking data-driven insights to optimize their performance and prevent injuries, leading to a higher demand for shoes equipped with advanced sensors and connectivity features. Technological advancements, including miniaturization of sensors and improved battery life, are making smart running shoes more comfortable and user-friendly. Furthermore, the growing integration of smart running shoes with fitness apps and platforms enhances user experience and fosters a more connected fitness ecosystem. Leading brands like Nike, Adidas, and Under Armour are actively investing in research and development, introducing innovative features and designs to cater to this expanding market. Competitive pricing strategies and diverse product offerings are also driving market penetration across various consumer segments. The market's growth, however, is not without its challenges. High initial costs compared to traditional running shoes remain a barrier for some consumers. Concerns about data privacy and security related to the collection and use of personal fitness data also need addressing to build consumer trust. Moreover, the market’s success hinges on sustained technological innovation to deliver improved accuracy, longer battery life, and a seamless integration with existing fitness ecosystems. The competitive landscape is dynamic, with established players and emerging startups vying for market share through technological innovation and strategic partnerships. The market segmentation, while not explicitly detailed, is likely driven by factors such as price point, technological features (GPS tracking, heart rate monitoring, stride analysis), and target demographic (professional athletes, amateur runners, casual fitness enthusiasts). Successful companies will focus on addressing these challenges and capitalizing on the market's underlying growth drivers.

The global athletic footwear market size is forecast to grow from USD 137.56 billion to USD 224.07 billion between 2025 and 2034, marking a CAGR of more than 5%. Leading companies in the industry include Adidas AG, ASICS, Fila, Under Armour,, Lotto Sport Italia S.p.A, New Balance Athletics,, Vans,, Nike,, Puma SE, and Reebok International..

The global track shoe market, encompassing performance footwear for running, sprinting, and other athletic disciplines, is a dynamic sector characterized by strong growth and intense competition. While precise market sizing data is not provided, leveraging industry knowledge suggests a current market value (2025) in the range of $5-7 billion USD, reflecting the popularity of running and track & field globally, coupled with increasing participation in amateur and professional sports. This substantial market is anticipated to experience a Compound Annual Growth Rate (CAGR) of approximately 5-7% from 2025 to 2033, driven by several factors. These include rising health consciousness leading to increased participation in running and fitness activities, technological advancements in shoe design focusing on enhanced performance and injury prevention (e.g., lighter materials, improved cushioning, and data-driven design), and the growing influence of social media and influencer marketing promoting fitness and athletic lifestyles. Furthermore, the increasing popularity of virtual races and fitness challenges, boosted by the pandemic and continued digitally driven trends, fuels demand for specialized track shoes. However, market growth is not without its challenges. Constraints include fluctuating raw material prices, particularly for synthetic materials commonly used in shoe manufacturing, and the potential for economic downturns impacting discretionary spending on athletic footwear. Competition among established brands like Nike, Adidas, Asics, Puma, Saucony, New Balance, Under Armour, Brooks, and Mizuno is fierce, leading to continuous innovation and aggressive marketing strategies. Segment analysis would reveal significant variations based on shoe type (spikes, racing flats, training shoes), price point (premium, mid-range, budget), and target demographic (elite athletes, recreational runners, specific age groups). Geographical segmentation would demonstrate robust growth in developing economies fueled by increasing disposable incomes and rising sports participation. The forecast period (2025-2033) promises further market expansion, predicated on sustained consumer interest in athletic pursuits and the continuous evolution of track shoe technology.

Discover the booming smart shoes market! This in-depth analysis reveals a $474.2 million market in 2025, projected for 15% CAGR growth through 2033. Learn about key drivers, trends, restraints, leading companies (Nike, Adidas, Under Armour), and regional market shares. Explore the future of fitness tracking footwear.

In the financial year ended March 31, 2025, Under Armour's North American region generated the majority of the company's total revenues, namely 3.1 billion U.S. dollars. Under Armour is an American sporting goods manufacturer, based in Baltimore, Maryland, United States. The company is widely known for its partnership with NBA athlete Stephen Curry, who is the face of their footwear line. How does Under Armour compare to other sporting goods manufacturers? Although Under Armour has grown considerably in a short span of time, it remains behind rivals, Adidas and fellow U.S. sportswear company, Nike, in terms of North American and global net sales. Be that as it may, Under Armour has been increasing in popularity in U.S. sports. In the National Basketball Association, Stephen Curry and LeBron James are seen as sporting rivals, personifying the relationship between Under Armour and Nike as sportswear brands. The company reached a 10-year agreement with Major League Baseball to become their official on-field uniform provider as of 2020. In golf, Under Armour has a partnership with Jordan Spieth, a three-time major winner.

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Online Footwear Market Size 2024-2028

The online footwear market is forecast to increase by USD 32.5 billion and is estimated to grow at a CAGR of 8.08% between 2023 and 2028. The market is experiencing significant growth, driven by several key trends and factors. One major factor is the increasing popularity of digital payment systems, which facilitate seamless transactions and enhance customer convenience. Another trend is the rising adoption of omnichannel retailing, allowing consumers to shop for footwear across multiple channels, both online and offline. However, the market also faces challenges, such as the presence of counterfeit products, which can negatively impact brand reputation and consumer trust. Athletic Footwear is further segmented into running shoes, sports shoes, aerobic shoes, and trekking shoes. To mitigate this issue, market players are investing in advanced technologies like blockchain and AI to ensure authenticity and transparency in their supply chains. Overall, the market is poised for continued growth, fueled by these trends and the increasing preference for online shopping.

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Market Dynamics and Customer Landscape

The Market encompasses a wide range of footwear categories, including Leather Footwear, Athletic Footwear, Casual Shoes, and Vegan Footwear. Recycled materials like Recycled car tires and Recycled carpet padding are increasingly being used in the production of footwear, adding to the market's sustainability quotient. Cotton and Plantdyed leather are popular choices for convenient footwear, catering to both fashion and comfort needs. Online Footwear Market has experienced significant growth due to the convenience it offers. The market includes Private Label Brands, Women's and Men's footwear, and is propelled by the Athletic Shoe Industry and Online Retailing. Credit Card and Online Banking facilitate seamless transactions, further boosting the market. Fast Fashion Trends influence consumer preferences, leading to an increase in demand for various footwear styles. However, the market also faces challenges from Counterfeit Footwear Products. Overall, the Market continues to evolve, offering diverse choices to consumers. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The rising popularity of digital payment systems is a key factor driving the growth of the E-commerce footwear market. The availability of a wide range of merchandise, online payment options, online tracking of shipments, 24/7 customer support, larger Internet reach, and cheaper costs have increased the demand for online shopping. Currently, customers have several payment options, such as credit cards, cash-on-delivery (COD), Internet banking accounts, demand drafts, and cash-on-order. Consumers also rely on payment service providers such as PayPal, which allows them to pay without revealing their personal information.

Moreover, digital payment services allow consumers to make payments at the point of sale through a mobile device. The transactions can be completed in a few steps on the phone.

Significant Market Trend

The advent of smart and customized footwear is the primary trend in the global market growth. Smart and customized shoes are trending in the market. Customization and personalization are key strategies that vendors have been adopting to diversify their product portfolio. The introduction of innovative and technically advanced smart and customizable footwear also attracts and motivates consumers to invest in them. Smart footwear, such as step-counting shoes, is gaining popularity among consumers engaged in athletic and fitness activities.

In January 2018, Under Armour launched UA HOVR Phantom Connected shoes that tracks, analyzes, and store virtual information about running metric. Therefore, the high level of customization and increased demand for innovative footwear will propel the growth of the E-commerce footwear market during the forecast period.

Major Market Challenge

The presence of counterfeit products is a major challenge to the growth of the market. Over the past few years, counterfeits of leading women's footwear brands have flooded the market. These products use original brand names and are priced lower than the original products to attract customers. Therefore, counterfeit products are causing a considerable dent in the market shares of leading popular brands by damaging their reputations. However, these products are not long-lasting because they are made of poor-quality raw materials. Sometimes the low quality of nylon and polyester can affect consumers who have sensitive skin and are prone to allergies.

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The global smart clothing for sport market is experiencing robust growth, driven by increasing consumer demand for performance-enhancing apparel and advancements in wearable technology. The market is projected to reach a substantial size, with a Compound Annual Growth Rate (CAGR) that reflects a significant expansion during the forecast period of 2025-2033. While precise figures for market size and CAGR are unavailable in the provided context, considering the rapid adoption of smart technologies in sportswear and the established presence of major players like Nike, Adidas, and Under Armour, a reasonable estimation places the 2025 market size at approximately $5 billion, growing at a CAGR of 15% to reach approximately $12 billion by 2033. This growth is fuelled by several key drivers. The integration of sensors and data analytics provides athletes with real-time feedback on their performance, allowing for personalized training and injury prevention. Furthermore, the increasing popularity of fitness tracking and health monitoring applications significantly boosts the demand for smart clothing capable of integrating seamlessly with these platforms. The market's segmentation is vast, encompassing various apparel types such as smart shirts, jackets, and footwear, each tailored to specific sports and activities. Key trends include the development of more comfortable and stylish designs, improved sensor accuracy and data processing capabilities, and a growing emphasis on sustainability in materials and manufacturing. Despite the rapid growth, challenges remain. These include high initial costs, concerns about data privacy and security, and the need for improved battery life and durability in wearable technologies. Despite these restraints, the continuous innovations and the rising consumer awareness of the benefits of smart clothing for performance and health monitoring suggest a positive outlook for the global market in the long term. The competitive landscape includes established sportswear giants and emerging technology companies, all vying for a share of this dynamic and expanding market.

The global Baby Shoe Market size is expected to expand from USD 11.75 billion in 2024 to USD 16.42 billion by 2034, demonstrating a CAGR of more than 3.4% between 2025 and 2034. Key industry players include Converse, PUMA, DIADORA, New Balance, Carter's, Belle, NIKE, Skechers, OshKosh B'Gosh, Li Ning, Under Armour, Peak, Adidas, ASICS.

The AI-based footwear market is experiencing significant growth, driven by increasing consumer demand for personalized fitness tracking, enhanced comfort, and innovative features. While precise market sizing data is unavailable, considering the presence of established players like Nike and Under Armour alongside emerging innovators like Shift Robotics and Digitsole, a reasonable estimation for the 2025 market size could be around $500 million. The Compound Annual Growth Rate (CAGR) is expected to remain robust throughout the forecast period (2025-2033), driven by technological advancements in sensor technology, improved AI algorithms for data analysis, and the rising adoption of smart wearables. Key growth drivers include the increasing focus on personalized fitness, the integration of AI-powered features into athletic footwear for performance enhancement, and the rising adoption of smart technology across various demographics. Market trends show a shift towards highly specialized AI-integrated footwear, focusing not only on fitness tracking but also on preventative injury monitoring, personalized gait analysis, and even dynamic adjustment of shoe features based on user movement. However, the market faces certain restraints. High manufacturing costs associated with integrating advanced AI technologies and sensors could limit market penetration, particularly in price-sensitive segments. Consumer concerns regarding data privacy and the potential for technological malfunction also need to be addressed to drive wider adoption. Furthermore, the market's segmentation is complex, with various types of AI-integrated footwear catering to different needs (athletic performance, medical applications, everyday wear). Companies are strategically positioning themselves to capture specific niches, with Nike and Under Armour focusing on athletic performance, while startups like Shift Robotics are pioneering innovative mobility solutions. Successful players will need to develop robust, reliable technology while simultaneously addressing affordability and consumer concerns to fully realize the market's growth potential. The regional distribution is likely skewed toward North America and Europe initially due to higher disposable incomes and advanced technological infrastructure, but growth in Asia-Pacific is anticipated as technology costs decline and consumer awareness increases.