In 2024, the revenue generated by Unilever Group in the United States amounted to approximately **** billion euros, up from **** billion registered three years earlier. In 2024, the group's total revenue amounted to slightly over ** billion euros.

Unilever is a multi-national consumer goods company that produces food, beverages, cleaning agents, and personal care products. As of 2024, the company employed an average of ****** people across the Americas. The number of Unilever employees has fallen slightly in both Europe and the Americas, with a more pronounced decrease in the company’s Asia Pacific & Africa region over the past decade. The company employed approximately ******* people around the world as of 2024. Unilever Unilever began in 1929 as a merger between a margarine producer and a soap maker. Today, Unilever operates in the food and refreshments, personal care, and home care markets and boasts over 400 brands. Some of the company’s most recognizable brands are Knorr, Dove, Axe, and Lipton. Unilever is one of the leading fast-moving consumer goods companies in the world. Nestlé, Procter & Gamble (P&G), and PepsiCo are other leading companies in this area. Segments A large portion of Unilever’s revenue is generated from personal and household care product sales. Unilever had the second highest sales of any company operating in this sector.

In 2024, the global revenue generated by the Unilever Group amounted to approximately 60 billion euros, marking a slight decrease compared to the previous year. The fiscal year end of the company is December, 31st. Unilever Unilever operates in nearly 190 countries around the world and has been a traditional paragon of excellence and quality in the Fast Moving Consumer Goods sector. The company derives its competitive advantage from its global footprint and its track record of enhancing value for consumers around the world. The company has three main product segments: beauty and personal care, foods and refreshments, and home care; with "Nutrition" generating the most revenue for the company. In 2022, Unilever employed approximately 138,000 people. Brands With more than 400 brands focused on health and wellbeing, no company touches so many people’s lives in so many different ways. Unilever's portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products which includes world-leading brands such as Lipton, Knorr, Dove, Axe, Hellmann’s, and Omo, alongside trusted local names such as Blue Band, Pureit and Suave.Unilever strives to make sustainable living commonplace. They work to create a better future every day, with brands and services that help people feel good, look good, and get more out of life.

In 2024, the global revenue generated by the Unilever Group's personal care product segment added up to about 13.62 billion euros. Unilever Founded on January 1, 1930 by the merger of the British soapmaker Lever Brothers and the Dutch margarine producer Margarine Unie, Unilever is an Anglo-Dutch multi-national consumer goods company that produces food, beverages, cleaning agents and personal care products. In 2024, the Unilever Group had a global revenue that amounted to over 60 billion euros. Competitors Unilever has a plethora of brands ranging from food and beverage to home and personal care; seventeen of these brands generate annual sales of one billion euros or more. Unilever's largest international competitors are Nestlé and Procter & Gamble. Procter & Gamble, also known as P&G, is the biggest consumer goods company in the world. It mainly manufactures laundry and cleaning supply products as well as products in the cosmetics and personal care sector. The company's roots date back to the year 1837 when it was founded by William Procter and James Gamble in Cincinnati, Ohio, where the company's headquarters still remains.

Companies around the world rely on Euromonitor to identify growth opportunities and influence strategic planning. Providing a wealth of standardised and cross-comparable statistics across 99 countries, Euromonitor's Beauty & Personal Care market research supports critical decision making with data and analysis at the country, region and global level.

Inform market entry strategies - Assess category growth at the lowest level to help benchmark the most attractive countries for growth, cluster markets that have similar trends and forecast how category performance will change in the future.

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Benchmark competition - Measure performance of multi-nationals and local brands and set realistic growth targets by understanding your company share and growth relative to competitors globally, regionally and by country, providing context and direction to how you allocate resources.

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Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this data? Get a detailed picture of the Beauty and Personal Care market; Pinpoint growth sectors and identify factors driving change; Understand the market’s major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.

The Middle East and Africa ice cream market, valued at approximately $XX million in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 5.41% from 2025 to 2033. This expansion is fueled by several key drivers. Rising disposable incomes across several MEA countries, particularly in urban centers, are empowering consumers to indulge in premium ice cream options. The burgeoning tourism sector, especially in popular destinations like the UAE and South Africa, significantly contributes to demand. Furthermore, the increasing prevalence of modern retail formats like supermarkets and convenience stores facilitates wider product availability and accessibility. Innovative product launches, such as artisanal ice cream varieties and healthier options catering to health-conscious consumers, are also driving market growth. However, challenges exist, including fluctuating raw material prices (dairy, sugar, etc.) which impact production costs and potentially consumer prices. Seasonal variations in demand, more pronounced in certain regions, also present a challenge for consistent market performance. Competition from established multinational players like Unilever and Nestlé, alongside smaller local brands, intensifies market dynamics. Segmentation analysis reveals a dynamic market structure. The "take-home" ice cream segment likely dominates in terms of volume, while the "impulse" segment contributes significantly to overall revenue, especially through convenience store sales. Supermarkets/hypermarkets represent the largest distribution channel, driven by their extensive reach and promotional opportunities. Online retail is a rapidly emerging channel, attracting younger demographics and providing convenient access, especially in densely populated urban areas. Geographic performance is anticipated to be uneven, with the UAE and Saudi Arabia likely leading due to their high per capita incomes and robust retail infrastructure. South Africa also holds significant potential given its sizeable population and growing middle class. The remaining Middle East and Africa region will show varying growth depending on economic development and infrastructural advancements within each individual country. This varied performance across regions and segments makes strategic market entry and targeted marketing crucial for success. Recent developments include: May 2023: Siwar Foods signed a private label and distributor agreement with French company Sarl So Mochi to market and distribute a range of Mochi ice cream in the Middle East, starting with the launch in the Kingdom of Saudi Arabia., May 2022: Baskin-Robbins partnered with the premium chocolate brand Galaxy to launch a fusion product, Milk Chocolate Twist. The product is developed with a fusion concept of flagship chocolate from Galaxy and ice cream from Baskin Robins. The new flavor will be served in a sundae topped with hot fudge, milk chocolate balls, and two Galaxy flutes at a few Baskin-Robbins locations in Saudi Arabia and the United Arab Emirates., March 2022: Baskin-Robbins company which operates under Inspire Brands, expanded its presence in the United Arab Emirates by opening its 1000th store in the Middle East, North Africa, and Australia combined. The outlet opened at Dubai Hills Mall, and Baskin-Robbins hosted a public ice cream party at Ain Dubai to mark the event.. Key drivers for this market are: Demand for Low-fat and Non-Dairy Ice Cream Products, Growing Acceptance of Experimental Flavors. Potential restraints include: Demand for Low-fat and Non-Dairy Ice Cream Products, Growing Acceptance of Experimental Flavors. Notable trends are: Demand for Low-fat and Non-dairy Ice Cream Products.

It is estimated that some ****** metric tons of mismanaged plastic waste, i.e burnt or dumped, is created by Unilever every year across these six developing nations. This is enough plastic waste to cover more than ** football pitches a day.

The company's biggest plastic pollution footprint is in India, where approximately ****** metric tons is produced per year. In 2019, Unilever sales in India amounted to *** billion Indian rupees. This is approximately *** billion Euros.

The Venezuelan Ice Cream market is forecast to register higher growth in volume terms during 2015-2020 compared to during 2010-2015. The market is led by the Artisanal Ice Cream category in value terms, which is also forecast to witness the fastest value growth during 2015-2020. On-trade sales holds nearly half of the distribution share in the Venezuelan Ice Cream market. Unilever Plc is one of the leading players in the country. Prize Off is the only closure type used in the market. Read More

The South American Ice Cream Market is poised for steady growth, projected to reach approximately USD 7,353.49 million by 2025, with a compound annual growth rate (CAGR) of 1.50% anticipated from 2025 to 2033. This expansion is driven by a confluence of factors including rising disposable incomes, an increasing preference for premium and artisanal ice cream offerings, and the growing influence of international brands alongside strong local players. Consumers in South America are increasingly seeking out unique flavors and high-quality ingredients, fueling demand for artisanal ice cream segments. Furthermore, evolving retail landscapes, with a surge in hypermarkets and supermarkets offering wider product selections, alongside the convenience of specialized ice cream parlors and smaller convenience stores, are significantly contributing to market accessibility and sales volume. The region’s youthful demographic and a culture that embraces indulgence further bolster the market’s resilience and growth trajectory. Key players like Unilever, Colombina SA, Arcor, and Nestle are instrumental in shaping the market dynamics through product innovation, strategic marketing, and expanding distribution networks. The market's growth will be further influenced by evolving consumer preferences towards healthier options and sustainable practices, presenting opportunities for brands to innovate in these areas. While challenges such as fluctuating raw material costs and economic volatility in certain countries within South America may present headwinds, the overall outlook remains positive. The strategic focus on expanding product portfolios to cater to diverse tastes, including impulse ice cream for immediate consumption and take-home options for families, alongside a push for digital engagement and direct-to-consumer channels, will be critical for sustained success. Brazil and Argentina are expected to remain dominant markets within the region, though growing economies in the "Rest of South America" also present significant untapped potential for market expansion and revenue generation. Key drivers for this market are: Increasing demand for meat alternatives. Potential restraints include: Presence of numerous alternatives in the plant proteins. Notable trends are: Active Participation of Medium and Small Enterprises in Brazil.

The North American beauty care industry, valued at $124.53 billion in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 3.95% from 2025 to 2033. This expansion is driven by several key factors. Increasing disposable incomes, particularly among millennials and Gen Z, fuel demand for premium and specialized beauty products. A rising awareness of personal grooming and self-care, coupled with the proliferation of social media beauty influencers and trends, significantly impacts consumer purchasing decisions. Furthermore, the burgeoning e-commerce sector facilitates convenient access to a wider range of products and brands, contributing to market growth. Innovation in product formulations, incorporating natural and organic ingredients, caters to the growing consumer preference for sustainable and ethically sourced beauty products. The market segmentation reveals strong performance across various product types, including hair care, skincare, and cosmetics. Premium products are expected to maintain a significant market share, driven by their perceived higher quality and efficacy. However, the mass product segment will continue to thrive due to its affordability and wide availability across various distribution channels. The dominance of major players such as L'Oréal, Unilever, and Procter & Gamble, alongside the emergence of niche and direct-to-consumer brands, creates a dynamic and competitive landscape. The distribution landscape is also undergoing significant transformation. While traditional channels like supermarkets and pharmacies remain important, online retail stores are witnessing exponential growth, challenging established players and creating new opportunities. Geographical analysis suggests that the United States will likely hold the largest market share within North America, followed by Canada and Mexico. Factors such as consumer spending habits, cultural preferences, and regulatory environments within each region will influence the specific growth trajectories. The projected growth trajectory indicates that the North American beauty care industry is poised for continued expansion, fueled by evolving consumer preferences, technological advancements, and the strategic initiatives of key industry players. This makes the market highly attractive for both established players and emerging businesses. However, maintaining competitiveness requires continuous innovation, adapting to shifting consumer demands, and effectively leveraging digital marketing strategies. Recent developments include: January 2024: In New York-based Ulta Beauty stores, Olehenrikson launched a wide range of skincare and beauty products, including moisturizers and anti-aging creams., December 2023: Coty accelerated its footprint of the ‘Prestige’ and ‘Consumer Beauty’ business in the Indian market. It also invested in the country by launching a new team and office premises and signed a strategic agreement with the distribution and marketing company House of Beauty., December 2023: Burberry collaborated with Pure Trade to improve the user experience by offering personalized bags with name initials in their stores. Pure Trade would design cardboard boxes with FSC paper containing 180 letters in imitation tortoiseshell acetate, matching the perfume bottle caps of actual scales and 90 golden metal fixing rings.. Key drivers for this market are: Increasing Skin Concerns Among Consumers, Aggressive Marketing and Advertising by Brands. Potential restraints include: Increasing Skin Concerns Among Consumers, Aggressive Marketing and Advertising by Brands. Notable trends are: Demand for Natural and Organic Skincare Products.

The Asia-Pacific frozen desserts market, valued at approximately $XX million in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 4.50% from 2025 to 2033. This expansion is fueled by several key drivers. Rising disposable incomes across the region, particularly in rapidly developing economies like India and China, are enabling increased consumer spending on premium and convenient food options, including frozen desserts. Changing lifestyles, characterized by busier schedules and a preference for on-the-go snacks, contribute significantly to the market's growth. Further bolstering the market is the increasing popularity of artisanal ice cream and innovative product offerings, catering to diverse taste preferences and health-conscious consumers with options like low-fat and organic frozen yogurt. The robust growth is also supported by the expansion of organized retail channels like supermarkets and hypermarkets, providing wider product availability and visibility. However, the market faces certain challenges, such as fluctuating raw material prices and increasing health concerns related to high sugar and fat content in some frozen desserts. Competition is fierce, with both established multinational corporations and local players vying for market share. The segment breakdown reveals that ice cream (particularly artisanal and dairy-based varieties) commands the largest share, followed by frozen yogurt and frozen cakes. Online retail channels, while still a smaller segment, are anticipated to witness significant growth driven by e-commerce expansion and convenience. Geographically, China, Japan, and India are major markets, with considerable potential for further expansion in other parts of the Asia-Pacific region. Successful market players are focusing on strategies such as product diversification, strategic partnerships, and expansion into new geographic territories to maintain a competitive edge. The increasing demand for healthier options is creating opportunities for manufacturers to introduce products with reduced sugar and fat content, using natural ingredients, and promoting sustainable practices. This shift towards healthier and more premium offerings is likely to reshape the market landscape in the coming years. The market's success hinges on adapting to evolving consumer preferences, embracing innovation, and effectively managing operational challenges. Companies leveraging technological advancements in product development and distribution will likely be best positioned for long-term success. Notable trends are: Increasing Preference Toward Ice-cream Parlors in the Developing Countries.

Discover the booming Asia Pacific frozen desserts market! This in-depth analysis reveals a market size of $XX billion in 2025, experiencing a 4.50% CAGR. Learn about key drivers, trends, and challenges impacting leading brands like Unilever and Nestle. Explore regional market shares and future growth projections. Key drivers for this market are: Growing Applications of Animal Protein in Personal Care and Cosmetics, Increasing demand for Whey protein. Potential restraints include: Increasing demand for plant-based proteins. Notable trends are: Increasing Preference Toward Ice-cream Parlors in the Developing Countries.

As per FMI analysis, the baby personal care market will grow from USD 6.53 billion by 2025 to USD 9.36 billion in 2035, which depicts a CAGR of 3.67% for the projected time frame. It will experience strong growth in the period between 2025 to 2035 due to a boost in the birth rate, increased parental awareness of infant hygiene, and a growing preference for organic and dermatologically safe products.

Metrics	Values
Industry Size (2025E)	USD 6.53 billion
Industry Value (2035F)	USD 9.36 billion
CAGR (2025 to 2035)	3.67%

Per Capita Spending by Top Countries

Countries	Estimated Per Capita Spending (USD)
USA	28.5
China	18
India	8.9
Germany	24.6
UK	22.4

Country-wise Analysis

Countries	CAGR
USA	5.6%
UK	4.9%
Germany	5.3%
India	7.1%
China	6.7%

Competitive Landscape

Company Name	Estimated Share (%)
Johnson & Johnson	20-25%
Procter & Gamble Co.	15-20%
Unilever	10-15%
Kimberly-Clark Corporation	8-12%
Beiersdorf AG	5-10%
Other Companies (combined)	25-35%

This statistic depicts the global revenue share of the Unilever Group from 2011 to 2015, by product segment. In 2012, the Unilever Group's personal care segment made up 35 percent of their global revenue.UnileverUnilever operates in nearly 190 countries around the world and has been a traditional paragon of excellence and quality in the Fast Moving Consumer Goods sector. The company derives its competitive advantage from its global footprint and its track record of enhancing value for the consumers around the world. The company has four major product segments: personal care, foods, refreshments and home care; with the former generating the most revenue for the company. In 2014, Unilever employed over 170,000 people.With more than 400 brands focused on health and wellbeing, no company touches so many people’s lives in so many different ways. Unilever's portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products which includes world-leading brands such as Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names such as Blue Band, Pureit and Suave.Unilever strives to make sustainable living commonplace. They work to create a better future every day, with brands and services that help people feel good, look good, and get more out of life.

The market is projected to grow at a CAGR of 3.3% from 2025 to 2035, increasing from USD 1,023.815 Million in 2025 to USD 1,416.527 Million by 2035.

Metric	Value
Market Size (2025E)	USD 1,023.815 Million
Market Value (2035F)	USD 1,416.527 Million
CAGR (2025 to 2035)	3.3%

Country wise Outlook

Country	CAGR (2025 to 2035)
United States	3.3%

Country	CAGR (2025 to 2035)
United Kingdom	3.3%

Country	CAGR (2025 to 2035)
European Union	3.3%

Country	CAGR (2025 to 2035)
South Korea	3.3%

Country	CAGR (2025 to 2035)
Japan	3.3%

Segmentation Outlook

By Flavour	Market Share (2025)
Vanilla	34.6%

By Distribution Channel	Market Share (2025)
Offline	62.1%

Competitive Outlook

Company Name	Estimated Market Share (%)
Ben & Jerry’s (Unilever)	18-22%
Alden’s Organic Ice Cream	14-18%
Straus Family Creamery	10-14%
Häagen-Dazs (Nestlé)	8-12%
Three Twins Ice Cream	6-9%
Others	25-35

The Italian ice cream sector is led by the 'take-home and bulk ice cream' category in both value and volume terms and the category is also forecast to register fastest value growth during 2018-2023. Hypermarkets & supermarkets is the leading channel for distribution of ice cream in the country. Flexible packaging is the commonly used pack material in the sector. Additionally, older consumers (55+ years) accounted for the highest consumption of ice cream in the country. Unilever, Sammontana Spa and Froneri International Limited are the leading players in the sector. Read More

The global dairy snack market, encompassing cheese, yogurt (spoonable and drinkable), ice cream, and other dairy-based snacks, is experiencing steady growth, projected to maintain a Compound Annual Growth Rate (CAGR) of 3.49% from 2025 to 2033. This growth is fueled by several key factors. Increasing consumer demand for convenient and on-the-go snack options is a major driver, particularly among younger demographics. The rising popularity of health-conscious dairy alternatives and innovative product formulations, such as protein-enhanced yogurts and reduced-fat cheese options, are also contributing to market expansion. Furthermore, the increasing penetration of online retail channels provides new avenues for distribution and market reach, enhancing accessibility for consumers. However, the market faces challenges such as fluctuating milk prices, which impact production costs and profitability. Stringent regulatory requirements regarding food safety and labeling also present hurdles for manufacturers. The market is segmented by product type (cheese dominating, followed by yogurt and ice cream) and distribution channel (supermarkets/hypermarkets holding the largest share, followed by convenience stores and online retail showing significant growth). Key players, including The Kraft Heinz Company, Danone SA, and Amul, are strategically investing in product innovation, brand building, and expanding distribution networks to gain a competitive edge. Regional growth varies, with North America and Europe currently holding significant market share due to established consumer preferences and well-developed retail infrastructure. However, Asia Pacific is expected to witness substantial growth in the coming years, driven by rising disposable incomes and changing dietary habits. The competitive landscape is characterized by a mix of multinational corporations and regional players. Larger companies leverage their established brands and extensive distribution networks, while smaller regional players focus on niche products and localized marketing strategies. Future growth will likely depend on companies' ability to innovate, cater to evolving consumer preferences (e.g., plant-based options, functional ingredients), and adopt efficient supply chain management practices to mitigate the impact of fluctuating raw material costs. The market's continued growth hinges on successful navigation of these challenges and continued adaptation to the ever-changing consumer demands for healthier, more convenient, and diverse dairy snack options. Successful strategies will involve strong branding, targeted marketing campaigns, and a focus on sustainability and ethical sourcing practices. Recent developments include: January 2023: Magnum UK expanded its range of vegan ice cream in the country. The brand updated its vegan and mini multipack product lines with new flavors, suiting the preferences of consumers in the country., December 2022: Philadelphia Cream Cheese launched its plant-based version of cream cheese spread in its original-flavored variant. The company launched its products in selected retailers in the Southeastern United States, including Atlanta, Miami, Nashville, Charlotte, and Houston., June 2022: Danone North America launched its new probiotic drink, namely, Activia+ Multi-Benefit Probiotic Yogurt Drinks. The company claims to add vitamins C, D, and zinc to the probiotic drink, thereby improving the immune system of consumers. The company offers this product in different flavors, including peach, strawberry, and raspberry.. Notable trends are: Surging Demand for Nutritious and Healthy On-The-Go Snacking.

The ranking shows the leading FMCG companies worldwide in 2024, based on generated net sales. In that year, Unilever was ranked as the ***** largest consumer goods company worldwide with net sales of about ***** billion U.S. dollars. The consumer goods industry Consumer goods are goods which are intended for everyday private consumption. They are further classified as fast moving consumer goods (FMCG) and slow moving consumer goods (SMCG). FMCG are goods with a lifespan shorter than a year. Popular categories include food and beverages, personal care and household products, clothing and apparel, tobacco, and pet food/pet care. These categories are bought quite frequently with recurring expenditure. In contrast to SMCG, the products tend to be sold high in volume, but low in cost. FMCG are also known as Consumer Packaged Goods (CPG). FMCG companies The FMCG environment is highly competitive as FMCG companies are always on the hunt for the next great product discovery or innovation in order to meet consumer’s needs. Some of the leading key players of the FMCG environment include Nestlé, Procter & Gamble (P&G), Unilever, PepsiCo and the Coca-Cola Company. All of them operate internationally and have to try to meet country-specific requirements regarding product packaging and labeling. Their million dollar brands can be found in many household pantries. In order to keep consumers as regular buyers, CPG companies try to develop loyalty and trust towards their brands. Ariel, Gillette, Pampers and Pantene are considered to be among the most famous brands of P&G.

This statistic presents the market share of dry packet soups in Mexico in 2017. As of that point in time, Knorr, brand owned by Unilever, held a share of approximately ** percent of the dry soup market in the Latin American country.

This statistic depicts the estimated size of the global antiperspirant and deodorant market from 2012 to 2025. In 2019, the global antiperspirant and deodorant market is estimated to be worth about ***** billion U.S. dollars. Deodorant and AntiperspirantA deodorant is a personal hygiene product applied to the body to prevent body odor. Antiperspirant prevents sweating by reducing moisture on the skin where perspiration-causing bacteria thrive. Antiperspirants not only affect the odor of the body, also reduces sweating by affecting sweat glands. Antiperspirants are majorly applied to the underarms of the body, where as deodorants can also be applied to the feet and other body parts as body spray. Deodorants and antiperspirants are mostly confused as similar products, but both differ in function and application. Antiperspirants control sweating and body odor in two different steps. Firstly, it prevents sweat reaching the skin surface and secondly it eliminates the bacteria that causes body odor as it contain antimicrobial agent as its major ingredient. On the other hand, deodorants only contain antimicrobial agents that prevent body odor but are unable to control the flow of sweat.Deodorants and antiperspirants are available in different forms such as aerosols or sprays, roll-on sticks and creams. These products are known differently in different regions. In the European countries, aerosol sprays and roll-on are commonly used whereas in the United States solid and gel are more popular forms. North America has the largest market for deodorants and antiperspirants, followed by Europe and Asia Pacific. The latter however is expected to witness extensive growth. Increasing population coupled with increasing disposable income in countries such as India and China is expected to drive the global deodorants and antiperspirants market.Some of the major companies operating in the deodorant and antiperspirant market are Unilever, Procter & Gamble and Garnier. The leading deodorant brand in the United States in 2016 was Degree Men, which is owned by Unilever. The brand generated about *** million U.S. dollars and amounted for close to six percent of deodorant sales within the country.Deodorant is one of the most important personal care products used every day and companies are constatntly trying to improve the user experience as consumers are constantly demanding more from their personal care products.