Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...

Apple’s iPhone sales accounted for around 55 percent of the company’s overall revenue in the first quarter of fiscal year 2025, the largest share of all Apple products. Over the years, services as well as wearables, home and accessories have made a growing contribution to Apple’s net sales. Apple’s revenue growth amid the pandemic In the first quarter of financial year 2025, Apple’s global revenue reached around 124 billion U.S. dollars. The Americas are Apple’s largest regional market and contributed to around 42 percent of the firm’s sales in that quarter. Who are Apple’s competitors? Having a broad family of products, Apple competes with different companies in different markets. Samsung is Apple’s largest adversaries in the global smartphone market, where the company had a share of almost 21 percent in the second quarter of 2024. Similarly, Apple has a solid position in the PC market without a leading advantage. The situation is reversed in the tablet market and the smartwatch market, where Apple has remained the leader since the early days, staying ahead of Samsung, Huawei, Amazon, etc.

The number of Apple iPhone unit sales dramatically increased between 2007 and 2023. Indeed, in 2007, when the iPhone was first introduced, Apple shipped around 1.4 million smartphones. By 2023, this number reached over 231 million units.

The newest models and iPhone’s lasting popularity

Apple has ventured into its 17th smartphone generation with its Phone 15 lineup, which, released in September 2023, includes the 15, 15 Plus, 15 Pro and Pro Max. Powered by the A16 bionic chip and running on iOS 17, these models present improved displays, cameras, and functionalities. On the one hand, such features come, however, with hefty price tags, namely, an average of 1,000 U.S. dollars. On the other hand, they contribute to making Apple among the leading smartphone vendors worldwide, along with Samsung and Xiaomi. In the first quarter of 2024, Samsung shipped over 60 million smartphones, while Apple recorded shipments of roughly 50 million units.

Success of Apple’s other products

Apart from the iPhone, which is Apple’s most profitable product, Apple is also the inventor of other heavy-weight players in the consumer electronics market. The Mac computer and the iPad, like the iPhone, are both pioneers in their respective markets and have helped popularize the use of PCs and tablets. The iPad is especially successful, having remained as the largest vendor in the tablet market ever since its debut. The hottest new Apple gadget is undoubtedly the Apple Watch, which is a line of smartwatches that has fitness tracking capabilities and can be integrated via iOS with other Apple products and services. The Apple Watch has also been staying ahead of other smart watch vendors since its initial release and secures around 50 percent of the market share as of the latest quarter.

In the first quarter of its 2025 fiscal year, Apple generated around 69 billion U.S. dollars in revenue from the sales of iPhones. Apple iPhone revenue The Apple iPhone is one of the biggest success stories in the smartphone industry. Since its introduction to the market in 2007, Apple has sold more than 1.5 billion units worldwide. As of the third quarter of 2024, the Apple iPhone’s market share of new smartphone sales was over 16 percent. Much of its accomplishments can be attributed to Apple’s ability to keep the product competitive throughout the years, with new releases and updates. Apple iPhone growth The iPhone has shown to be a crucial product for Apple, considering that the iPhone’s share of the company’s total revenue has consistently grown over the years. In the first quarter of 2009, the iPhone sales were responsible for about a quarter of Apple’s revenue. In the third quarter of FY 2024, this figure reached a high of roughly 50 percent, equating to less than 40 billion U.S. dollars in that quarter. In terms of units sold, Apple went from around 55.8 million units in 2010 to about 232 million in 2023, but registered a peak in the fourth quarter of 2020 with more than 90 million iPhones sold worldwide.

Introduction

iPhone Statistics: The iPhone, introduced by Apple in 2007, revolutionized the mobile phone industry with its groundbreaking features such as a touchscreen interface and virtual keyboard. It quickly became a lifestyle product, setting new standards for how people interact with technology. Over the years, Apple has continued to innovate, releasing 15 models of the iPhone, each more advanced than the last. This continuous improvement has allowed the iPhone to maintain its position as Apple’s most successful product, contributing significantly to the company’s overall growth.

In 2023, iPhone sales reached an impressive 232 million units, generating more than 200 billion U.S. dollars in revenue for Apple. This success has made the iPhone a cornerstone of the company, shaping its business in critical ways. Despite the rise of other popular Apple products, such as the Apple Watch and services like the App Store, the iPhone still accounted for around half of Apple’s total revenue in 2023.

The iPhone's influence on the global smartphone market has also pushed competitors to innovate. In recent years, the smartphone market has been dominated by Apple and Samsung, with Apple surpassing Samsung in global smartphone shipments for the first time in 2023, holding just over 20% of the market share. While Apple's iOS powers only the iPhone, Google's Android system dominates the operating system market due to its compatibility with various brands. As the technology landscape evolves, Apple and its iPhone must continue to innovate to stay competitive in the consumer electronics industry.

Introduction

Apple Statistics: Apple is one of the biggest technology companies in the world, known for its iPhones, MacBooks, iPads, and other innovative products. With millions of customers globally, Apple continues to grow every year. Its sales, market value, and customer loyalty make it a leader in the tech industry.

The company earns billions of dollars annually, with iPhones being its best-selling product. Apple’s App Store also generates huge revenue, as millions of people download apps daily. Understanding Apple’s numbers helps us see how successful the company is and what trends will shape its future.

This article explores key Apple statistics, including sales, market trends, and user data, to give a clear picture of its impact worldwide.

Apple claimed a 17.7 percent share of the market in the second quarter of 2024, an increase from the previous quarter. Apple's long time competitor, Samsung, ranked first with a market share of 18.3 percent. Apple and Samsung continue to dominate the smartphone market Apple has been amongst the top five smartphone vendors in the world since 2009. With the decline of former market leaders Nokia and RIM, Apple and Samsung were able to grow their presence in the market. As a result of political pressure, tariffs and restrictions imposed by the U.S, Chinese manufacturer Huawei has recently dropped off of the top five list in the smartphone market, while Xiaomi, Oppo, and Transsion have gained ground. Coronavirus (COVD-19) pandemic impact on iPhone sales While the long-term impact of the coronavirus (COVID-19) pandemic on sale is difficult to determine, the immediate impact was quickly visible. While large quarterly fluctuations are normal for Apple’s revenue cycle, one must look back to 2017 to find two consecutive quarters in which Apple generated less than 30 billion U.S. dollars in revenue from the iPhone. A less strong performance in the first quarter of 2024, lead by the iPhone 16, gave Apple the second spot in terms of quarterly global unit shipments after Samsung, although strong sales in the fourth quarter of every year is a common occurrence with Apple products.

Apple revenue for the twelve months ending March 31, 2025 was $400.366B, a 4.91% increase year-over-year. Apple annual revenue for 2024 was $391.035B, a 2.02% increase from 2023. Apple annual revenue for 2023 was $383.285B, a 2.8% decline from 2022. Apple annual revenue for 2022 was $394.328B, a 7.79% increase from 2021.

The Americas are Apple’s largest regional market, bringing in net sales of 52.65 billion U.S. dollars in the first quarter of the company’s 2025 fiscal year. Europe and Greater China are two other major markets for Apple. U.S.: Apple’s biggest market The high revenue generated from the Americas is largely due to Apple’s strong performance in their home market, the United States. Apple has the largest market share among smartphone vendors in the U.S. by a large margin. Although international sales have a growing share of Apple’s total revenue, the U.S. still counts for around 42 percent of Apple’s net sales. The U.S. also has the highest concentration of Apple stores, which is Apple’s own chain of retail stores that showcase and sell Apple’s various products including the iPhone, iPad, Apple Watch, among others. iPhone: Apple’s most profitable product The iPhone, initially released in 2007, became Apple’s most successful product: The share of iPhone sales consistently amount to more than 55 percent of Apple’s overall share of sales. The early generations of iPhone revolutionized the mobile phone industry and popularized the use of smartphones. Now in the 18th generation, the new iPhone 16 Pro and 16 Pro Max continue to contribute to the success of Apple’s signature product, helping push for year-on-year iPhone sales growth despite the economic recession we are experiencing.

Internet: Number of Application: Apple Store (China) data was reported at 1,840.000 Unit th in Sep 2018. This records an increase from the previous number of 1,780.000 Unit th for Aug 2018. Internet: Number of Application: Apple Store (China) data is updated monthly, averaging 1,780.000 Unit th from Jun 2017 (Median) to Sep 2018, with 15 observations. The data reached an all-time high of 1,840.000 Unit th in Sep 2018 and a record low of 1,680.000 Unit th in Jul 2017. Internet: Number of Application: Apple Store (China) data remains active status in CEIC and is reported by Ministry of Industry and Information Technology. The data is categorized under China Premium Database’s Information and Communication Sector – Table CN.ICE: Internet: Internet Business.

The global apple fiber powder market is experiencing robust growth, projected to reach a substantial market size. While the provided CAGR is missing, a reasonable estimate considering industry growth trends for similar food ingredient markets would place it within a range of 5-7% annually. This suggests a significant expansion over the forecast period of 2025-2033. The $285.7 million market size in 2025 (value unit: million) indicates a strong foundation for future growth. Key drivers include the increasing demand for clean-label, functional food ingredients, and growing consumer awareness of the health benefits associated with dietary fiber. The rising prevalence of digestive health issues and the preference for natural and organic products further fuel market expansion. Trends like the incorporation of apple fiber powder in diverse food applications (from baked goods to beverages) and its use as a functional ingredient in animal feed are contributing to market diversification. Despite these positive factors, restraints such as price fluctuations in raw materials (apples) and potential supply chain challenges could influence the market's trajectory. However, the market's overall growth potential remains positive due to the expanding health and wellness sector and the increasing adoption of apple fiber powder across various industries. The segmentation of the apple fiber powder market highlights the dominant role of food applications, followed by feed and other niche segments. Within the types of fiber, organic apple fiber is gaining traction due to the increasing consumer preference for organic and sustainably sourced ingredients. Regionally, North America and Europe currently hold significant market share due to high consumer awareness and established food processing industries. However, the Asia-Pacific region, particularly China and India, is projected to exhibit substantial growth in the coming years due to a rising middle class with increasing disposable income and a growing preference for healthier food options. Companies like CFF GmbH & Co. KG, Xi'an DN Biology, and Pestell Minerals & Ingredients Inc. are leading the market, driving innovation and expanding their product portfolios to cater to the rising demand. Strategic partnerships, investments in research and development, and expansion into new geographical markets will shape the competitive landscape in the coming years.

This graph shows global sales figures for smartphones from 2009 to 2017, broken down by the operating system installed on the phones. In 2017, 1.32 billion Android smartphones were sold around the world.

Global smartphone sales by operating system

In 2013 over 967 million units of smartphones were sold to consumers worldwide. Of the smartphones sold to end users in the final quarter of 2013, almost 78 percent ran on the Android operating system, equating to sales of almost 220 million units. Based on unit shipments of these smart devices, Android’s market share increased further in 2014 with the company holding over 80 percent of the global smartphone operating system market in the first quarter of 2014.

The second most popular smartphone operating system based on sales to consumers is Apple’s iOS. The company held a market share of 17.8 percent in the final quarter of 2013 and sold over 50 million units. In the whole of 2013, a total of over 150 million units of Apple iPhones were sold worldwide, an increase from 125 million units in the previous year. Based on sales of new smartphones worldwide, Apple’s operating system held a market share of 15.5 percent in the first quarter of 2014, a fall from 17.9 percent from the previous quarter. However, Apple smartphones remain particularly popular in the United States where the iOS operating system holds a 42 percent market share, an increase from its 27.3 percent share three years previous. Yet Android remains the dominant operating system in the U.S. as it controls over 50 percent of the smartphone OS market in the country.

How many iPhones have been sold in 2018?

In the fourth quarter of 2018 alone, Apple sold 46.89 million iPhones worldwide, a figure which slightly outpaced its sales from the corresponding quarter of 2017. In entire 2018, 217.72 million iPhones were shipped worldwide. Apple typically releases at least one new version of its iPhone each year, a strategy which has helped the company consistently pull in quarterly sales figures in the tens of millions. Apple stopped reporting iPhone unit sales at the end of fiscal year 2018; more recent shipment data can be found here.

iPhone’s popularity

As of 2019, estimates suggest that the United States is home to around 266 million smartphone users, cementing the country’s place as a major regional market within the industry. Of those U.S. based smartphone consumers, over 45 percent are Apple iPhone users. This market share figure speaks to the iPhone’s massive popularity within its domestic market, but how does the product fare internationally? At a global scale, Apple’s flagship product faces increased competition, especially from established Asian technology firms like Samsung, Huawei, and OPPO. Despite this, the iPhone has consistently ranked among the most popular devices in the world since its initial release in June 2007.

Apple products

Although the iPhone is the company’s biggest revenue generator by far, Apple offers a multitude of products across a variety of consumer electronics categories. The company’s products include everything from laptops to smartwatches, while additionally offering tech-related services such as an online payment platform and cloud storage.

The used smartphone market is experiencing robust growth, fueled by increasing consumer demand for affordable devices and growing environmental consciousness. A 7.61% CAGR from 2019-2024 suggests a substantial market expansion, projected to continue through 2033. Key drivers include the rising cost of new smartphones, the desire for budget-friendly upgrades, and a growing awareness of the environmental impact of e-waste. The market is segmented by various factors including production and consumption analyses across different geographical regions (North America, Europe, Asia Pacific, and Rest of the World), providing a comprehensive view of import and export volumes and values. Price trend analysis reveals a downward trajectory for used smartphones, contributing to their affordability and increased accessibility. Major players like Samsung, Apple, and various online marketplaces (Amazon, Flipkart, Back Market) are actively shaping the market, with strategies ranging from certified refurbished programs to direct-to-consumer resale platforms. Competition is fierce, pushing innovation in areas such as device certification and extended warranties. Regional variations exist, with Asia Pacific likely dominating due to its large population and increasing smartphone penetration. While restraints might include concerns about device quality and security, the market's growth trajectory indicates a strong resilience to these challenges. The continued adoption of circular economy principles and the increasing focus on sustainability will further boost the market's expansion. The used smartphone market's success hinges on the ability of players to build trust and ensure the quality and security of pre-owned devices. This involves robust testing procedures, clear warranty offerings, and transparent communication regarding device history. As consumers become more discerning, the companies that prioritize customer satisfaction and offer value-added services will thrive. Future growth will depend on the ongoing adoption of flexible financing options, expanded trade-in programs, and the development of sophisticated platforms that simplify the buying and selling process. The increasing popularity of refurbished devices positions the used smartphone market for sustained growth and establishes it as a significant segment within the broader mobile technology industry. Recent developments include: December 2023 - Smartphone refurbishing startup ControlZ aims to invest nearly USD 2 million in its Gurugram repair facility again in 2024. The company aims to repair 1 lakh units at the facility in 2024 and scale it to 5 lakh units by 2025., September 2023 - Expon Capital’s portfolio company, REFURBED, which achieved 1 billion in GMV since its founding in June 2023, announced a USD 57 million (EUR investment led by existing investors with significant participation from All Iron and several new backers). With this Series C investment, the company will continue to drive its mission to become the leading platform for sustainable products and services to empower consumers to purchase refurbished technology in a more accessible, risk-free, and sustainable manner.. Key drivers for this market are: Trend Toward Premium Phones (Rise in Upgrade Costs), Growing Popularity of E-commerce Platforms for Used and Refurbished Smartphones; Telecom Operators Focusing on Used Phones with Attractive Plans. Potential restraints include: Trend Toward Premium Phones (Rise in Upgrade Costs), Growing Popularity of E-commerce Platforms for Used and Refurbished Smartphones; Telecom Operators Focusing on Used Phones with Attractive Plans. Notable trends are: Growing Popularity of E-commerce Platforms for Used and Refurbished Smartphones to Drive the Market.

The global smart speaker market, valued at $14.42 billion in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 15.20% from 2025 to 2033. This expansion is fueled by several key drivers. The increasing adoption of smart home technology, driven by the convenience and automation offered by voice-activated devices, is a significant factor. Consumers are increasingly integrating smart speakers into their daily routines for tasks ranging from playing music and setting reminders to controlling other smart home appliances. Technological advancements, such as improved voice recognition accuracy and enhanced natural language processing capabilities, are further enhancing user experience and driving market growth. The rise of virtual assistants like Amazon Alexa, Google Assistant, and Apple Siri, each with its own expansive ecosystem of compatible smart home devices and services, creates a powerful network effect, encouraging broader adoption. The proliferation of affordable smart speaker models is also making this technology accessible to a wider consumer base. Competitive pricing strategies and innovative features are key battlegrounds for market leaders, intensifying the pace of innovation. However, the market faces certain restraints. Concerns regarding data privacy and security are a major obstacle, hindering widespread adoption among privacy-conscious consumers. The dependence on reliable internet connectivity for optimal functionality can limit accessibility in regions with underdeveloped infrastructure. Furthermore, potential market saturation in mature markets like North America and Europe could lead to slower growth in these regions, while opportunities remain in emerging economies with rising disposable incomes and increasing smartphone penetration. The segmentation of the market into Intelligent Virtual Assistance (IVA) platforms, hardware components, software, and applications across diverse sectors like smart homes and smart offices illustrates the diverse ecosystem driving this growth. Key players like Apple, Amazon, Google, and others are fiercely competing to establish dominance through continuous product innovation and strategic partnerships. This comprehensive report provides an in-depth analysis of the global smart speaker market, offering valuable insights for businesses and investors alike. Covering the period from 2019 to 2033, with a focus on 2025, this study examines market size (in million units), key trends, and future projections. It delves into the competitive landscape, technological advancements, and regulatory impacts shaping this dynamic sector. This report is crucial for understanding the growth trajectory of smart speakers and making informed strategic decisions. Recent developments include: September 2023: Amazon introduced the latest iteration of its Alexa voice assistant, powered by generative AI. This enhanced version of Alexa is built upon the Alexa Large Language Model (LLM) and brings expanded functionalities to older Echo devices, including the original Echo Plus. Notably, users with Visual ID can now effortlessly start conversations with the device by merely facing it, eliminating the need for wake-up prompts., September 2023: PhonePe revealed that its SmartSpeakers gained significant popularity, with over four million devices deployed throughout India. This rapid deployment is unprecedented among offline merchants nationwide. The SmartSpeakers offered by PhonePe play a crucial role in seamlessly verifying customer payments without requiring any manual intervention. Moreover, the swift audio confirmations provided by these devices have played a pivotal role in establishing high trust and reliability among the company's 3.6 crore merchants. These merchants are spread across 19,000 postal codes in the country, making PhonePe's SmartSpeakers an invaluable asset for their businesses.. Key drivers for this market are: Growing Investments and Government Efforts to Boost Smart Homes, Increasing Consumer Demand for Smart and Connected Devices. Potential restraints include: Growing Investments and Government Efforts to Boost Smart Homes, Increasing Consumer Demand for Smart and Connected Devices. Notable trends are: Amazon Alexa is Expected to Witness Significant Growth Rate.