In a 2025 survey, 93 percent of responding British consumers stated that they know the brand Kellogg's Coco Pops, making it the most well-known breakfast cereal brand among survey participants. Weetabix was recognized by 88 percent of consumers.

The average revenue per capita in the 'Breakfast Cereals' segment of the food market in the United Kingdom was modeled to amount to ***** U.S. dollars in 2024. Between 2018 and 2024, the average revenue per capita rose by **** U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The average revenue per capita will steadily rise by ***** U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Breakfast Cereals.

In 2024, the UK breakfast cereal market increased by 3.1% to $2.3B, rising for the fourth consecutive year after three years of decline. The market value increased at an average annual rate of +2.1% from 2012 to 2024; the trend pattern remained consistent, with somewhat noticeable fluctuations throughout the analyzed period. Breakfast cereal consumption peaked in 2024 and is expected to retain growth in the immediate term.

Available data formats for the European Union and United Kingdom (EU and UK) Breakfast Cereal Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Type (Hot Cereal, Ready-to-eat Cereal), By Product (Corn-based breakfast cereal, Others), By Distribution Channel (Online, Offline), And By Country - Forecasts From 2022 To 2027 report.

Companies in the Breakfast Cereal and Cereal-Based Foods Production industry mainly supply supermarkets and grocery stores. Changing consumer tastes have weighed on the industry's performance, with health concerns playing a much more substantial role in consumers' food choices. Media scrutiny of the high sugar content of many processed kinds of cereal has slashed sales. At the same time, healthier alternatives, like porridge, muesli and granola, have grown in popularity thanks to their perceived health benefits compared to traditional cereals. Overall, health concerns have negatively influenced revenue over the last five years, with revenue anticipated to fall at a compound annual rate of 9.9%. to £2.5 billion in 2025-26. The industry is forecast to continue to face challenges in 2025-26. As health trends continue to evolve, preferences for high-protein, low-sugar and less processed foods push consumers to choose alternatives over cereal, like yoghurt and protein drinks. These trends are also boosting the popularity of smaller cereal brands catering to these markets, like Surreal. Overall, this is taking away sales from the industry’s big brands and due to their high market share, which is weighing on revenue. Additionally, with budgets squeezed this year due to rising inflation, customers are likely to cut back on premium cereal in their shopping baskets, causing revenue to fall. Finally, with wheat prices continuing to fall, cereal manufacturers can pass this on as a reduced price, reducing the value of sales. However, this will reduce the cost of inputs, expanding profit. Together, these factors are expected to cause revenue to fall by 2.9% in 2025-26. Health trends and regulations are likely to shape the industry’s future. With health consciousness set to rise, cereal manufacturers are likely to continue to innovate breakfast cereals to align with preferences and cereal bars provide an opportunity for future growth due to their appeal as a healthy snack option. Incoming regulations regarding the promotion and advertising of unhealthy foods are likely to foster product innovation in the industry. As a result, products are becoming increasingly healthier, allowing brands to boost sales with endless flavour and ingredient possibilities. Over the five years through 2030-31, UK Breakfast Cereal & Cereal-Based Foods Production industry revenue is expected to grow at a compound annual rate of 1.2% to reach £2.7 billion.

Market Size statistics on the Breakfast Cereals & Cereal-Based Foods Production industry in the UK

British breakfast cereals offer a wide range of flavors and textures, catering to different taste preferences and dietary needs. From the iconic Weetabix and Corn Flakes to the comforting porridge and versatile Shredded Wheat, these cereals provide a wholesome and satisfying breakfast to start the day.

Teff Breakfast Cereal Market Outlook

According to our latest research, the global teff breakfast cereal market size reached USD 310 million in 2024, reflecting a robust consumer shift toward ancient grains and healthier breakfast alternatives. The market is projected to expand at a CAGR of 7.2% from 2025 to 2033, propelling its value to USD 583 million by 2033. This remarkable growth trajectory is primarily driven by increasing health consciousness, gluten-free dietary trends, and the rising popularity of teff as a nutrient-dense superfood. As per our in-depth analysis, the market’s upward momentum is sustained by evolving consumer preferences and innovation in cereal formulations, with manufacturers focusing on clean-label and organic offerings to capture a broader customer base.

The teff breakfast cereal market is witnessing significant growth due to the surging demand for gluten-free and allergen-friendly food products. Teff, being naturally gluten-free and rich in essential nutrients such as fiber, protein, calcium, and iron, is gaining traction among health enthusiasts and individuals with celiac disease or gluten intolerance. The increasing awareness about the health benefits associated with teff, including its role in supporting digestive health, maintaining blood sugar levels, and promoting heart health, is further fueling its adoption in breakfast cereals. Additionally, consumers are increasingly seeking functional foods that offer both convenience and nutrition, positioning teff breakfast cereals as an attractive option for busy lifestyles. The ongoing trend of personalized nutrition and the growing influence of social media in shaping dietary choices are also contributing to the market’s expansion, as consumers become more informed and proactive about their food selections.

Another key growth factor for the teff breakfast cereal market is the rising penetration of organic and clean-label products in the global food industry. With consumers becoming more conscious of ingredient transparency and food safety, there is a marked preference for organic teff breakfast cereals that are free from artificial additives, preservatives, and genetically modified organisms (GMOs). Manufacturers are responding to this demand by launching innovative product variants that cater to vegan, non-GMO, and allergen-free claims, thereby broadening their consumer base and enhancing brand loyalty. Furthermore, the incorporation of teff into various cereal formats such as flakes, puffs, and granola is enabling brands to target diverse consumer segments, including children, athletes, and elderly individuals seeking nutrient-rich breakfast options. The premium positioning of organic teff cereals, coupled with effective marketing strategies highlighting their unique nutritional profile, is expected to drive sustained market growth over the forecast period.

The teff breakfast cereal market is also benefiting from advancements in food processing technologies and the expansion of distribution channels. Technological innovations have enabled manufacturers to enhance the taste, texture, and shelf life of teff-based cereals, making them more appealing to mainstream consumers. The proliferation of e-commerce platforms and the increasing presence of teff breakfast cereals in supermarkets, hypermarkets, and specialty stores have improved product accessibility and visibility, especially in urban areas. Strategic collaborations between teff producers, food processors, and retailers are further facilitating market penetration and consumer outreach. Moreover, government initiatives promoting the cultivation and consumption of ancient grains, along with supportive regulatory frameworks for organic certification, are creating a conducive environment for market growth. As the global breakfast cereal market continues to evolve, teff is poised to emerge as a prominent player, driven by its superior nutritional attributes and alignment with contemporary health and wellness trends.

Regionally, North America dominates the teff breakfast cereal market, accounting for the largest revenue share in 2024, followed by Europe and Asia Pacific. The strong presence of health-conscious consumers, well-established retail infrastructure, and a high adoption rate of gluten-free products are key factors underpinning market growth in North America. Europe is also witnessing robust demand, particularly in countries like the United Kingdom and Germany, where the trend toward organic and functional foods is well-entrenched. The Asia Pacific reg

The United Kingdom Spices and Seasoning Herbs market is expected to add USD 272.21 Million from 2023 to 2028, rising demand for international cuisines.

In 2024, the volume in the 'Breakfast Cereals' segment of the food market in the United Kingdom was modeled to stand at ************** kilograms. Between 2018 and 2024, the figure dropped by ************ kilograms, though the decline followed an uneven course rather than a steady trajectory. The forecast shows the volume will steadily grow by ************* kilograms from 2024 to 2030.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Breakfast Cereals.

The global packaged muesli market is experiencing robust growth, driven by increasing health consciousness among consumers and a rising preference for convenient, nutritious breakfast options. The market, estimated at $5 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching approximately $9 billion by 2033. This growth is fueled by several key trends, including the proliferation of innovative product variations (e.g., gluten-free, high-protein, organic muesli), increased availability through diverse retail channels (online and offline), and rising disposable incomes in emerging markets. Key players like Associated British Foods, Bob's Red Mill Natural Foods, General Mills, Kellogg's, PepsiCo, and Post Holdings are actively driving innovation and expanding their product portfolios to capitalize on these trends. However, the market faces certain restraints. Fluctuations in raw material prices (e.g., grains, nuts, fruits) can impact profitability, while concerns about sugar content and potential allergens in certain muesli varieties might limit market expansion. Furthermore, the growing popularity of alternative breakfast choices, such as yogurt and smoothies, presents competitive pressure. Nevertheless, the long-term outlook for the packaged muesli market remains positive, particularly in regions with increasing health awareness and a growing middle class. Strategic partnerships, product diversification, and effective marketing campaigns emphasizing health benefits and convenience will be crucial for companies seeking to maintain a competitive edge in this dynamic market.

This statistic shows the volume of breakfast cereals imported into the United Kingdom (UK) from 2003 to 2024, in thousand tons. In 2024, breakfast cereals imports were measured at 134,000 tons. Since 2013 the volume of breakfast cereals has been increasing and peaked in 2019. Additionally, the volume of breakfast cereals exports from the United Kingdom can be found at the following.

The global baked food and cereals market, valued at $421.73 million in 2025, is projected to experience steady growth, exhibiting a compound annual growth rate (CAGR) of 2.3% from 2025 to 2033. This relatively modest CAGR reflects a mature market, characterized by established players and consistent consumer demand for staple food items like bread, pastries, and breakfast cereals. Growth drivers include increasing urbanization and changing lifestyles leading to higher demand for convenient and ready-to-eat options. Health and wellness trends are also impacting the market, with consumers increasingly seeking healthier alternatives, such as whole-grain products and options with reduced sugar and fat content. This has led to innovation in product formulations and the rise of healthier snack options within the baked goods category. However, fluctuating raw material prices and intense competition among major players pose significant challenges to market expansion. Established multinational companies like Associated British Foods, Barilla Group, Grupo Bimbo, General Mills, and Kellogg's dominate the market, leveraging their extensive distribution networks and strong brand recognition. The increasing prevalence of food allergies and intolerances also presents a challenge for manufacturers, necessitating the development of specialized products to cater to diverse consumer needs. The forecast period (2025-2033) will likely witness strategic mergers and acquisitions among companies, aiming to expand their product portfolio and market reach. Furthermore, technological advancements in baking and processing are expected to drive efficiency improvements and new product innovations. Despite the competitive landscape and some restraining factors, the consistent demand for baked goods and cereals will ensure the market continues to grow at a moderate pace. The market segmentation, while not explicitly provided, is likely categorized by product type (bread, cakes, pastries, cereals, etc.), distribution channel (retail, food service), and geographic region. Further analysis would require access to specific segmental data.

Based on the number of consumers, the leading brand of breakfast cereals (including porridge/oats) in the United Kingdom was Weetabix Original with ************ consumers in 2023. The brand Kelloggs Corn Flakes was ranked in second place with around ************ consumers, followed by Oats (Original).

The global cereal ingredients market is experiencing robust growth, driven by increasing consumer demand for convenient and nutritious food products. The market, estimated at $15 billion in 2025, is projected to witness a Compound Annual Growth Rate (CAGR) of 5% from 2025 to 2033, reaching an estimated value of $23 billion by 2033. This expansion is fueled by several key factors. The rising popularity of breakfast cereals, bakery products, and processed foods contributes significantly to the demand. Furthermore, the growing health consciousness among consumers is driving the adoption of cereal ingredients with added nutritional benefits, such as fortified grains and functional ingredients. Major players like Kerry, ADM, Bunge, Associated British Foods, and others are leveraging innovation and strategic partnerships to cater to this evolving demand, introducing new product formulations and expanding their global reach. The market segmentation likely includes various types of cereal ingredients like oats, wheat, corn, rice, and barley, each contributing differently to the overall market size and growth. However, market growth is not without its challenges. Fluctuations in raw material prices, particularly grains, can impact profitability and create price volatility. Additionally, stringent regulatory standards regarding food safety and labeling can pose hurdles for manufacturers. Despite these restraints, the long-term outlook for the cereal ingredients market remains positive, fueled by sustained demand from both developed and developing economies. The market's geographical distribution likely shows strong presence in North America and Europe, reflecting the high consumption of processed foods and cereal-based products in these regions, but with significant growth potential in emerging markets in Asia and Latin America. The competitive landscape is characterized by both large multinational corporations and smaller specialized firms, leading to ongoing innovation and product diversification.

Discover the leading import markets for corn flakes and cereal products around the world. From the United States to China, see which countries are driving the demand for breakfast cereals.

This statistic shows the value of breakfast cereals imported into the United Kingdom (UK) from 2007 to 2024. In 2024, breakfast cereals imports were valued at 185 million British pounds. Additionally, the export value of breakfast cereals in the United Kingdom can be found at the following.

The value generated from the export of cereal, flour, starch, milk preparations and products in the United Kingdom increased by 101 million British Pounds (+4.66 percent) in 2024. While the growth in this industry is slowing down, with 2.3 billion British Pounds, the value is at its peak in the observed period. Find other key market indicators concerning the tomatoes, nuts and cereal groats..

The European cereal bars market, valued at approximately €[Estimate based on market size XX and region data; e.g., €5 Billion] in 2025, is projected to experience steady growth, exhibiting a Compound Annual Growth Rate (CAGR) of 3.50% from 2025 to 2033. This growth is fueled by several key drivers. The increasing consumer preference for convenient, on-the-go breakfast and snack options is a significant factor, particularly among health-conscious individuals seeking nutritious and energy-boosting alternatives. The rising popularity of health and wellness trends, including increased awareness of the importance of fiber and whole grains in diets, further supports market expansion. The diverse range of product offerings, encompassing granola and muesli bars, alongside other specialized bars catering to various dietary needs and preferences (e.g., protein bars, low-sugar bars), contributes to the market's dynamism. Major distribution channels, including supermarkets/hypermarkets, convenience stores, and online retailers, provide widespread accessibility, facilitating market penetration. However, the market faces challenges such as intense competition from established players and the emergence of new entrants, necessitating continuous product innovation and strategic marketing efforts to maintain market share. Pricing pressures and fluctuating raw material costs also present potential restraints. Segment-wise, Granola/Muesli bars currently dominate the product type segment, driven by their perceived health benefits and established consumer base. However, the "Other Bars" segment, encompassing diverse options catering to specific dietary requirements and tastes, is expected to witness faster growth, reflecting evolving consumer preferences. Supermarkets/hypermarkets currently hold the largest share of the distribution channel segment, but the online segment is exhibiting significant growth potential, particularly as e-commerce continues its expansion across Europe. Key players like Eat Natural, Kellogg's, General Mills, KIND LLC, Nestlé, and others, are actively engaged in strategic initiatives such as product diversification, acquisitions, and brand building to secure their positions within this competitive landscape. Regional variations exist, with the United Kingdom, Germany, and France representing significant market segments, while other regions exhibit growth potential based on evolving consumer behavior and economic factors. Notable trends are: Increased Preference for on-the-go Breakfast, Convenience, and Meal Replacement Products.

Product Market size is rising upward in the past few years And it is estimated that the market will grow significantly in the forecasted period