The United Kingdom Cosmetics Products Market Report is Segmented by Product Type (Facial Cosmetics, Eye Cosmetics, and More), Category (Mass and Premium ), Nature (Organic and Conventional), and Distribution Channel (Supermarkets/Hypermarkets, Online Retail Channels, and More). The Market Forecasts are Provided in Terms of Value (USD).

The United Kingdom cosmetic products market size reached approximately USD 7.86 Billion in 2024. The market is further expected to grow at a CAGR of 4.10% between 2025 and 2034, reaching a value of nearly USD 11.75 Billion by 2034.

The UK skincare market size was valued at USD 17.98 Billion in 2022 and is anticipated to reach USD 28.37 Billion by 2031, expanding at a CAGR of 5.2% during the forecast period, 2023 – 2031. The growth of the market is attributed to increasing attention to quality products and the presence of major players in the region.



The UK cosmetics market is expanding as elite, premium market, driven by male metrosexual counterparts, young female professionals, as well as an aging population.

In the country, the growing popularity of products containing natural ingredients such as plant extracts & herbs, aromatherapies, and fruit extracts is driving the adoption of organic and natural personal care products. As a result, the country's skincare product market has been expanded. Beauty products such as color cosmetics (including eyebrow liners, lipsticks, and foundation creams) have seen strong growth in sales as a result of fashion industry innovations.



The trend toward a more minimal makeup look, combined with high-profile product launches, consumers place a greater emphasis on organic face cosmetics. Domestic consumers are becoming more aware about their skin's properties and the side effects of various treatments.

Skin Care Market Trends, Drivers, Restraints, and Opportunities

• Increasing demand from young female professionals is projected to drive the market.


• Changing consumer preference towards organic products has fueled the market.


• Non organic products at low cost are estimated to hinder the market growth.


• Development of natural care products is anticipated to create immense opportunities for the market players.</span&g

United Kingdom Cosmetics Products Market is valued at USD 13.4 billion, driven by demand for natural, organic, and cruelty-free products, e-commerce growth, and personal grooming trends.

The United Kingdom Skincare Product Market Report is Segmented by Product Type (Facial Skincare, Body Care, Lip Care), Category (Mass, Premium/Luxury), Nature (Conventional, Natural/Organic), and Distribution Channel (Supermarkets/Hypermarkets, Health and Beauty Stores, Online Retail Stores, Other Distribution Channels). The Market Forecasts are Provided in Terms of Value (USD).

The revenue in the 'Natural Cosmetics' segment of the beauty & personal care market in the United Kingdom was modeled to stand at ************** U.S. dollars in 2024. Between 2018 and 2024, the revenue rose by ************* U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************* U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Natural Cosmetics.

United Kingdom Cosmetics Market size was valued at USD 312.43 Billion in 2024 and is projected to reach USD 451.63 Billion by 2031, growing at a CAGR of 5.20% from 2024 to 2031.

The United Kingdom Cosmetics Market is driven by several factors, including the increasing consumer awareness of personal care and beauty, the growing trend of self-care, and the rising disposable incomes of consumers. The increasing popularity of natural and organic cosmetics, coupled with the growing demand for sustainable and ethical beauty products, is further fueling market growth. Additionally, the influence of social media and beauty influencers is driving consumer trends and shaping product preferences. Furthermore, the increasing focus on men's grooming and the growing demand for age-defying products are contributing to the expansion of the UK cosmetics market.

Over the past years, the cosmetics market value in Great Britain has generally seen gentle fluctuations. The sector experienced a dip from 2017 to 2021, and thereafter saw a recovery trend, with a market value of approximately **** billion British pounds in 2023. This is a slight decrease in market value compared to the highest market value 2017, which stood at *** billion pounds. Export market for the UK’s cosmetics industry According to the top ten export markets of the UK’s cosmetics industry, the 2021 leading market is the Irish Republic having an export value of *** million British pounds. Surprisingly, the smaller EU country of Belgium is in second place, generating approximately *** million British pounds in export value. The United States rounds out the top three and generates approximately *** million British pounds in export for the UK. Overall, the UK’s cosmetics industry focuses most of its exports on European countries as **** percent of the exports go to the EU-27 countries. Cosmetics consumption in Europe As the EU’s most populated country and economic powerhouse, Germany consumed the most personal care and cosmetics products in 2021. At **** billion Euros, Germany’s cosmetics industry revenue was approximately *** billion euros higher than France's, which came in second place for consumption. Italy followed in third place at **** billion euros.

Although a rather niche market, the sales value of organic health and beauty products in the UK from 2010 to 2021 have increased exponentially. In 2021, the value of sales reached ****** million British pounds, increasing by ** percent compared to the previous year. Compared to 2014, when the sales value was estimated at **** million British pounds and 2010, when the sales value was **** million British pounds, sales of organic health and beauty products in the UK have almost quadrupled in less than 10 years. However, in 2023, sales declined to about *** million British pounds. Purchase frequency of organic/natural cosmetics in the UK Back in March 2019, just over half of UK consumers surveyed stated they “never” purchase organic and/or natural cosmetics. However, more than a quarter of consumers surveyed stated they purchase these types of products “a few times per year” and less than ** percent stated they purchase these items “monthly”. In 2020, around ** percent of participants of another survey carried out in the United Kingdom said that they trusted certification logos to help them choose organic beauty products. Online searches and product reviews were also considered some of the most influential ways to shop for such products. Global market value of natural health and beauty products Similar to the UK’s natural beauty market trend, the global market value for natural health and beauty products is also predicted to increase over the next 7 years. In 2018, the global market value stood at **** billion U.S. dollars and this value is expected to increase to **** billion US dollars by 2027. This data demonstrates that the organic and natural health trend visible in the UK and the world seems to be long-lasting and shows no signs of slowing down anytime soon.

The UK’s cosmetic ingredients industry is expected to surpass USD 410 million by 2030, driven by the increasing demand for sustainable beauty products and innovation in ingredient

Over the past years, the cosmetics market value in Great Britain has generally seen gentle fluctuations. The sector experienced a dip from 2017 to 2021, and thereafter saw a recovery trend, with a market value of approximately 9.56 billion British pounds in 2023. This is a slight decrease in market value compared to the highest market value 2017, which stood at 9.8 billion pounds. Export market for the UK’s cosmetics industry According to the top ten export markets of the UK’s cosmetics industry, the 2021 leading market is the Irish Republic having an export value of 481 million British pounds. Surprisingly, the smaller EU country of Belgium is in second place, generating approximately 447 million British pounds in export value. The United States rounds out the top three and generates approximately 335 million British pounds in export for the UK. Overall, the UK’s cosmetics industry focuses most of its exports on European countries as 64.8 percent of the exports go to the EU-27 countries. Cosmetics consumption in Europe As the EU’s most populated country and economic powerhouse, Germany consumed the most personal care and cosmetics products in 2021. At 13.6 billion Euros, Germany’s cosmetics industry revenue was approximately 1.6 billion euros higher than France's, which came in second place for consumption. Italy followed in third place at 10.6 billion euros.

United Kingdom Skin Care Market was valued at USD 4.34 Billion in 2024 and is anticipated to grow USD 5.96 Billion by 2030 with a CAGR of 5.43%.

The Europe Beauty and Personal Care Market Report is Segmented by Product Type (Personal Care, Cosmetics/Makeup Products), Category (Premium Products, Mass Products), Ingredient Type (Natural and Organic, Conventional/Synthetic), Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, and More), and Geography (Germany, United Kingdom, France, Italy, and More). The Market Forecasts are Provided in Terms of Value (USD).

The global natural cosmetics market is projected to grow from USD 52.4 billion in 2025 to USD 95.7 billion by 2035, expanding at a steady CAGR of 5.7%.

Natural Cosmetics Market Analysis by Top Investment Segments

Analyzing Top Countries Using and Producing Natural Cosmetics

The UK Color Cosmetic Market is anticipated to reach a size market of more than USD 3.3 Billion by 2028, rise of social media innfluencing market growth.

In the United Kingdom (UK), those between the age of 25 and 49 years old are significantly more likely to purchase beauty products online than other generations. According to a survey conducted in December 2024, over 30 percent of consumers in that age range reported buying beauty products online. In comparison, that figure stood at 25 percent for 50 to 64 year old shoppers and 24 percent those above the age of 65. Offline still beats online Although the online beauty and personal care market in the UK is growing steadily, a significant majority of consumers still prefer to purchase their health and beauty products from traditional brick-and-mortar retail stores. In December 2023, approximately 55 percent of shoppers opted for physical stores, while roughly 28 percent chose online platforms for their beauty purchases. Furthermore, online beauty shoppers in the UK typically make these purchases only once every two or three months. Sephora’s comeback In the UK, the online beauty market is currently dominated by well-established local players, namely Boots and Superdrug. These two retailers have been competing head-to-head for the past decade, with Boots taking the lead in terms of revenue rankings and website visits. However, in 2024, Sephora, the French beauty specialist owned by the luxury conglomerate LMVH, reentered the market after an 18-year absence. As a premium beauty retailer with a large backing from LMVH, Sephora's entry into the market has the potential to shake things up and challenge the dominant positions of Boots and Superdrug, which primarily retail in affordable beauty brands with limited high-end product offerings. It remains to be see how Sephora will fare in its quest to capture market share against the popular native companies.

This statistic shows the market value of color cosmetics in Great Britain by type as of December 2022. The sales value of color cosmetics for the eyes (e.g. eye shadow) in 2022 was estimated at around 387 million British pounds. The market value of face cosmetics was noticeably higher at approximately 336 million British pounds.

Within the European cosmetics market, Germany consumed the largest amount of cosmetics in 2021, valued at approximately 14 billion euros. This was followed by France and Italy, at approximately 12 billion euros and 11 billion euros, respectively.

Cosmetics industry in Europe

The cosmetics and personal industry has been thriving in Europe as more consumers become increasingly aware of the importance of health, wellness and personal care products. Skin care continues to be the dominant force in the cosmetics industry in Europe, capturing more than 27 percent of the European cosmetics market in 2019. In the following year, France had the highest number of small and medium-sized enterprises (SMEs) specialized in the manufacturing of cosmetic products in Europe. Compared to Italy’s 735 cosmetics SMEs, France had around 840.

Cosmetics brands

L’Oréal, Nivea and Guerlain are currently the top three leading cosmetic brands in Europe in terms of brand value. Beyond Europe, the cosmetics brands were also garnering worldwide consumer appeal. For example, the skin and body care brand Nivea, manufactured by Hamburg-based German company Beiersdorf had a worldwide brand value exceeding six billion U.S. dollars in 2021. However, with the rise of social media and its significant influence on consumer groups, particularly in the areas of body image and personal care, cosmetics brands that enjoy powerful social media presence and appeal will be those that succeed in the long-term. As of March 2022, the beauty brand with the highest number of Instagram followers is Kylie Cosmetics, garnering approximately 25 million followers.

In 2023, households in the United Kingdom (UK) in the second lower decile group spent an average of 1.40 British pounds a week hair and cosmetic products. By comparison, households in the highest ten percent spent about 6.60 pounds on these products. For most income groups, the average weekly expenditure on hair products, cosmetics and related electrical appliances accounted for around one percent of total household expenditure.

The United Kingdom natural cosmetics market is projected to reach a market size of more than USD 2.74 billion by 2028 due to health and safety consciousness.