The United Kingdom deodorant market was valued at USD 1.56 Billion in 2024. The industry is expected to grow at a CAGR of 4.10% during the forecast period of 2025-2034 to attain a valuation of USD 2.33 Billion by 2034.

Two of the three most well-known deodorant brands in the UK are both manufactured by Unilever. This includes top ranked Dove, with a brand awareness of 93%, and the third-placed Sure that is recognized by 92% of online consumers in the United Kingdom. The German personal care brand Nivea comes second in this list as it incorporates a brand awareness of 93%. For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name. Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.

The UK deodorant market is projected to grow at a 3.15% CAGR from 2024 to 2029, driven by increasing personal care product usage and rising awareness of hygiene.

The Aluminium-Free Deodorant market is set to experience substantial growth between 2025 and 2035, driven by rising consumer awareness of natural and chemical-free personal care products, increasing concerns over health risks associated with aluminum-based deodorants, and the surge in demand for sustainable and eco-friendly alternatives. The market is expected to expand from USD 3.4 billion in 2025 to USD 6.2 billion by 2035, reflecting a CAGR of 9.8% over the forecast period.

Metric	Value
Industry Size (2025E)	USD 3.4 billion
Industry Value (2035F)	USD 6.2 billion
CAGR (2025 to 2035)	9.8%

Global Aluminium-Free Deodorant Market - Country-Wise Per Capita Spending

Country	United States
Population (Million)	USD 345.4 Million
Estimated Per Capita Spending (USD)	24.30

Country	Germany
Population (Million)	USD 84.1 Million
Estimated Per Capita Spending (USD)	18.90

Country	United Kingdom
Population (Million)	USD 68.3 Million
Estimated Per Capita Spending (USD)	22.50

Country	France
Population (Million)	USD 68.4 Million
Estimated Per Capita Spending (USD)	19.80

Country	Australia
Population (Million)	USD 26.4 Million
Estimated Per Capita Spending (USD)	27.20

Aluminium-Free Deodorant Market - Global Country-Wise Outlook

Country	CAGR (2025 to 2035)
United States	6.9%

Country	CAGR (2025 to 2035)
United Kingdom	6.5%

Country	CAGR (2025 to 2035)
Germany	6.6%

Country	CAGR (2025 to 2035)
India	7.1%

Country	CAGR (2025 to 2035)
China	7.3%

Competition Outlook: Aluminium-Free Deodorant Market

Company Name	Estimated Market Share (%), 2024
Unilever (Dove, Schmidt’s, Love Beauty & Planet)	18-22%
Procter & Gamble (Native, Secret Aluminium-Free)	12-16%
L’Oréal (La Roche-Posay, Vichy, Biotherm)	10-14%
Beiersdorf (Nivea Naturally Good)	7-10%
Other Companies (combined)	40-50%

The European Deodorant Market report segments the industry into By Product Type (Sprays, Roll-On, Stick, Other Product Types), By End-User (Men, Women), By Distribution Channel (Hypermarkets/Supermarkets, Convenience/Grocery Stores, Online Retail Stores, Other Distribution Channels), and By Geography (United Kingdom, Germany, France, Italy, Spain, Rest of Europe).

Over the last two observations, the revenue is forecast to significantly increase in all segments. Particularly striking is the exceptionally strong increase of the segment Hair Care towards the end of the forecast period. The value amounting to **** million U.S. dollars stands out significantly from the average changes, which are estimated at ***** million U.S. dollars. Find further statistics on other topics such as a comparison of the revenue in the world and a comparison of the average revenue per user in the United States. The Statista Market Insights cover a broad range of additional markets.

This statistic shows the market value of deodorants and antiperspirants in Great Britain from 2010 to 2022. The market value for deodorants fluctuated over the 12-year period, with 2012 showing the highest market value at about *** million British pounds. As of December 2022, the market value was approximately ***** million British pounds.

Natural Plant Deodorant Market Outlook

The global market size for natural plant deodorants is projected to grow from $3.5 billion in 2023 to $9.2 billion by 2032, exhibiting a robust CAGR of 11.2%. The growth of this market is driven by an increasing consumer awareness regarding the health risks associated with synthetic ingredients, a rising trend toward organic and natural products, and heightened environmental concerns.

The primary growth factor for the natural plant deodorant market is the increasing consumer awareness about the potential health risks posed by synthetic chemicals found in conventional deodorants. Ingredients such as aluminum compounds, parabens, and synthetic fragrances have been linked to various health issues, including skin irritation and endocrine disruption. As a result, there has been a significant shift towards natural alternatives that utilize plant-based ingredients known for their safety and efficacy. This trend is bolstered by the growing body of scientific research and media coverage highlighting the benefits of natural personal care products.

Another key factor contributing to the market's growth is the rising demand for organic and natural products across various consumer segments. Millennials and Gen Z, in particular, are driving this demand due to their heightened awareness and preference for products that are not only effective but also environmentally friendly and cruelty-free. This demographic is increasingly willing to pay a premium for products that align with their values, thus creating a lucrative market opportunity for manufacturers of natural plant deodorants. Moreover, the natural deodorant market is benefitting from broader trends in the personal care industry, where there is a growing preference for clean beauty products.

Environmental concerns are also playing a pivotal role in the market's expansion. Traditional deodorants often come in plastic packaging, which contributes to the growing problem of plastic waste. In contrast, many natural deodorant brands are adopting sustainable practices by using eco-friendly packaging materials such as biodegradable or recyclable containers. This shift not only appeals to environmentally-conscious consumers but also aligns with global efforts to reduce plastic waste and promote sustainability. As a result, brands that emphasize their commitment to environmental stewardship are gaining a competitive edge in the market.

Regionally, North America dominates the natural plant deodorant market, followed by Europe and the Asia Pacific. The high level of consumer awareness and spending power in North America, particularly in the United States and Canada, is driving the demand for natural and organic personal care products. Europe is also a significant market, with countries like Germany, the United Kingdom, and France showing strong growth due to a well-established preference for natural and organic products. Meanwhile, the Asia Pacific region is witnessing rapid market growth, fueled by increasing urbanization, rising disposable incomes, and growing awareness of health and wellness trends.

The growing interest in eco-friendly and health-conscious products has also extended to the pet care industry. Natural Deodorant For Pets is emerging as a niche yet promising segment within the broader natural deodorant market. Pet owners are increasingly seeking safe and non-toxic options to manage pet odors, driven by concerns over the potential harm of synthetic chemicals on their beloved animals. These natural deodorants often utilize ingredients like baking soda, essential oils, and plant extracts, which are effective in neutralizing odors without causing irritation to pets' sensitive skin. As awareness of pet wellness continues to rise, the demand for such products is expected to grow, providing new opportunities for manufacturers to expand their product lines and cater to this unique consumer segment.

Product Type Analysis

In the natural plant deodorant market, the product type segment is diverse, encompassing various forms such as sticks, sprays, roll-ons, creams, and others. Stick deodorants are among the most popular choices due to their ease of application and convenience. Many consumers prefer stick deodorants as they are portable and typically provide long-lasting protection. Brands are increasingly innovating within this sub-segment by incorporating different plant-based ingredients that cater to various skin types and preferences. For instance, s

The room deodorants market in the UK is expected to see a steady increase in demand over the next decade, with a projected growth in market volume to 63K tons and market value to $392M by the end of 2035.

The European deodorant industry offers a wide range of products to cater to diverse consumer preferences. Sprays provide broad coverage with a quick-drying formula, while roll-ons are effective and easy to apply. Stick deodorants offer a concentrated formula and long-lasting protection. Other product types, such as natural deodorants and antiperspirants, target specific market segments. Recent developments include: March 2023: Dove, United Kingdom's leading deodorant brand, launched its most effective range with "dove advanced care" and "dove men+ advance care.", February 2022: Wild Cosmetics, a United Kingdom-based startup, expanded its refill revolution. The company secured an investment of Euro 5.9 million (USD 6.97 million) for its sustainable deodorant alternative. The company has the vision to remove single-use plastics and unnecessary chemicals from everyday personal-care routines., November 2021: The eco-friendly deodorant brand Wild secured new partnerships with some of the UK's leading supermarkets, retailers, and department stores as they look to expand and grow their reach., April 2021: Unilever, in partnership with the Muscular Dystrophy Association, launched the world's first deodorant named Degree, designed for people with disabilities. Also, the Unilever brand Dove launched its first refillable deodorant.. Key drivers for this market are: Growing Appeal For Natural and Organic Hair Care Products, Increased Consumer Spending on Hair Care Products. Potential restraints include: Availability of Counterfeit Products. Notable trends are: Inclination Toward Chemical Free Deodorants.

This statistic shows the leading 3 brands of deodorant sold in the United Kingdom (UK) ranked by their total sales in the year to December 2014. Male Lynx and female Sure deodorant brands ranked as the highest selling brands in the United Kingdom over that period, reaching 98 and 73.6 million British pounds in sales respectively.

The deodorant roll-on market is projected to experience significant growth between 2025 and 2035, driven by increasing demand for personal hygiene products, natural ingredient formulations, and long-lasting odor protection. The market is expected to expand from USD 8.5 billion in 2025 to USD 15.2 billion by 2035, reflecting a CAGR of 6.2% over the forecast period.

Metric	Value
Industry Size (2025E)	USD 8.5 billion
Industry Value (2035F)	USD 15.2 billion
CAGR (2025 to 2035)	6.2%

Deodorant Roll-On Market - Country-Wise Per Capita Spending

Country	United States
Population (millions)	USD 345.4 Million
Estimated Per Capita Spending (USD)	18.40
Country	China
Population (millions)	USD 1,419.3 Million
Estimated Per Capita Spending (USD)	7.60

Country	United Kingdom
Population (millions)	USD 68.3 Million
Estimated Per Capita Spending (USD)	16.90

Country	Germany
Population (millions)	USD 84.1 Million
Estimated Per Capita Spending (USD)	15.50

Country	Japan
Population (millions)	USD 125.1 Million
Estimated Per Capita Spending (USD)	13.80

Deodorant Roll-On Market - Country-Wise Outlook

Country	CAGR (2025 to 2035)
United States	6.5%

Country	CAGR (2025 to 2035)
United Kingdom	6.2%

Country	CAGR (2025 to 2035)
Germany	6.4%

Country	CAGR (2025 to 2035)
India	6.8%

Country	CAGR (2025 to 2035)
China	7.0%

Competition Outlook: Deodorant Roll-On Market

Company Name	Estimated Market Share (%), 2024
Unilever	22-26%
Procter & Gamble	16-20%
Beiersdorf (Nivea)	12-16%
L’Oréal	8-12%
Other Companies (combined)	30-40%

Discover the growth projections for the room deodorants market in the UK over the next decade, with an expected increase in market volume and value. Anticipated CAGR rates and final market figures are outlined.

Considering the ** different brands presented in this statistic, 'Soft & Gentle' leads the ranking for the most frequently selected brand with *** million people. Contrastingly, 'Estée Lauder' is ranked last, with ***** thousand people. Their difference, compared to the Soft & Gentle, lies at *** million people.

The market is projected to grow from USD 4.3 billion in 2025 to USD 5.2 billion by 2035, at a CAGR of 5.8% over the forecast period.

Metric	Value
Industry Size (2025E)	USD 4.3 billion
Industry Value (2035F)	USD 5.2 billion
CAGR (2025 to 2035)	5.8%

Global Deodorant Stick Market - Country-Wise Per Capita Spending

Country	United States
Population (Millions)	345.4
Estimated Per Capita Spending (USD)	21.80

Country	China
Population (Millions)	1,419.3
Estimated Per Capita Spending (USD)	9.50

Country	Germany
Population (Millions)	84.1
Estimated Per Capita Spending (USD)	18.60

Country	United Kingdom
Population (Millions)	68.3
Estimated Per Capita Spending (USD)	17.40

Country	Japan
Population (Millions)	123.3
Estimated Per Capita Spending (USD)	14.20

Deodorant Stick Market - Global Country-Wise Outlook

Country	CAGR (2025 to 2035)
United States	5.8%

Country	CAGR (2025 to 2035)
United Kingdom	5.6%

Country	CAGR (2025 to 2035)
Germany	5.9%

Country	CAGR (2025 to 2035)
India	6.7%

Country	CAGR (2025 to 2035)
China	7.0%

Competition Outlook: Deodorant Stick Market - Global Analysis

Company Name	Estimated Market Share (%), 2024
Unilever (Dove, Degree)	25-30%
Procter & Gamble (Secret, Old Spice)	20-25%
Colgate-Palmolive (Mennen)	10-15%
Henkel (Schmidt's Naturals)	8-12%
Revlon (Mitchum)	5-9%
Other Companies (combined)	25-30%

In 2024, the UK room deodorants market increased by 11% to $309M, rising for the second year in a row after two years of decline. Overall, consumption showed a relatively flat trend pattern. Over the period under review, the market reached the maximum level at $322M in 2015; however, from 2016 to 2024, consumption stood at a somewhat lower figure.

Product Market size is rising upward in the past few years And it is estimated that the market will grow significantly in the forecasted period

ATTRIBUTES	DETAILS
STUDY PERIOD	2017-2030
BASE YEAR	2024
FORECAST PERIOD	2025-2030
HISTORICAL PERIOD	2017-2024
UNIT	VALUE (USD MILLION)
KEY COMPANIES PROFILED	Unilever, Reckitt Benckiser, Sanytol, 3M, Diversey, Spartan Chemical, Zep Inc., Oxy'Pharm, QuestSpecialty Corporation, Buckeye International, Kemika Group, Others
SEGMENTS COVERED	By Product Type - Liquid, Aerosol, Others By Application - Hospital, Commercial, School, Home, Others By Sales Channels - Direct Channel, Distribution Channel By Geography - North America, Europe, Asia-Pacific, South America, Middle East and Africa

According to the most recent report from Future Market Insights, the principal research consultant forecasts that the global deodorant packaging market will attain a value of US$ 996.8 million by the year 2024.

Attributes	Key Insights
Deodorant Packaging Market Estimated Size in 2024	US$ 996.8 million
Projected Market Value in 2034	US$ 1.4 billion
Value-based CAGR from 2024 to 2034	2.2%

Country-wise Insights

Country	The United States
CAGR through 2034	2.9%

Country	The United Kingdom
CAGR through 2034	2.8%

Country	China
CAGR through 2034	4.0%

Country	Japan
CAGR through 2034	3.9%

Country	India
CAGR through 2034	4.5%

Category-wise Insights

Category	Shares in 2024
Can	54.9%
Metal	59.2%

Attribute	Details
Estimated Market Size in 2024	US$ 996.8 million
Projected Market Valuation in 2034	US$ 1.4 billion
Value-based CAGR 2024 to 2034	2.2%
Forecast Period	2024 to 2034
Historical Data Available for	2019 to 2023
Market Analysis	Value in US$ Million
Key Regions Covered	North America Latin America Western Europe Eastern Europe South Asia and Pacific East Asia The Middle East & Africa
Key Market Segments Covered	Material Capacity Packaging Format Region
Key Countries Profiled	The United States Canada Brazil Mexico Germany France France Spain Italy Russia Poland Czech Republic Romania India Bangladesh Australia New Zealand China Japan South Korea GCC countries South Africa Israel
Key Companies Profiled	IMS Packaging Limited Kaufman Container Berlin Packaging The Packaging Company Gerresheimer AG Pacific Bridge Packaging IntraPac International LLC AptarGroup, Inc.

This statistic displays the ranking of the leading Sure antiperspirants and body spray deodorants for women in Great Britain from 2015 to 2021, by number of users. In 2021, an estimated ************* people used 'Sure Sensitive'.

United Kingdom Fragrance Market was valued at USD 2.45 billion in 2024 and is anticipated to grow USD 3.53 billion by 2030 with a CAGR of 6.33%

Pages	85
Market Size	2024: 2.45 Billion
Forecast Market Size	2030: 3.53 Billion
CAGR	2025-2030: 6.33%
Fastest Growing Segment	Online
Largest Market	England
Key Players	1. CHANEL Limited 2. Jo Malone Limited 3. J Floris Ltd 4. Miller Harris Fragrance Limited 5. Penhaligon’s Limited 6. Valorem Capital One Limited (Boadicea) 7. Ormonde Jayne Limited 8. Clive Christian Perfume Limited 9. The Orange Square Company Limited (Creed) 10. L’Oréal (UK) Limited