The United Kingdom dietary supplements market was valued at USD 3.13 Billion in 2024, driven by increased concern for health, an aging population, and a general increase in the availability of supplements across the region. The market is anticipated to grow at a CAGR of 10.10% during the forecast period of 2025-2034 to achieve a value of USD 8.19 Billion by 2034.

The UK Pet Dietary Supplement market is poised to reach a value of USD 224.8 million in 2025, and further expand at a CAGR of 9% to reach USD 531.8 million by the year 2035.

Metric	Value
Industry Size (2025E)	USD 224.8 million
Industry Value (2035F)	USD 531.8 million
CAGR (2025 to 2035)	9%

A surge in customers seeking to improve general well-being and physical appearance has spiked orders for vitamins and supplements. Innovative product delivery formats, including powders, chewable products, shakes and bars, have also been important factors in the industry's strong performance. Manufacturers have benefitted from recommendations by health professionals for people to take supplements to alleviate the effects of certain vitamin deficiencies and health issues. Revenue is projected to climb at a compound annual rate of 7.7% to £1.7 billion over the five years through 2024-25, including revenue growth of 4.9% in 2024-25. The UK's Vitamin & Supplement Manufacturing industry is experiencing robust growth alongside increased gym participation and a rising number of fitness facilities, as many gymgoers are using vitamins and supplements to increase muscle mass and boost their gym performance. Diverse product offerings for all age groups enhance market reach and sales, highlighted by companies like Vitabiotic, which offer supplements to different groups from women, men and kids. The government's encouragement for vitamin D, particularly during the winter time when sunlight is reduced, boosts orders for retailers, supermarkets and pharmacies alike. Revenue is forecast to climb at a compound annual rate of 6.3% over the five years through 2029-30 to reach £2.3 billion. Anticipated growth in health consciousness and disposable incomes will elevate interest in vitamins and supplements. The proportion of the population over 65 is set to rise, supporting vitamin sales because older individuals require more supplements and vitamins due to physiological and metabolic changes in their bodies.

The Online Vitamin and Supplement Retailing industry has grown enormously, benefiting from more households with internet access, healthy disposable incomes, and rising health consciousness. Online retailers offer an array of products, including minerals, herbs, protein bars and vitamin and meal replacement supplements, targeted at health-conscious customers and gym-goers seeking to accelerate muscle growth. Online retailers are cashing in by offering personalised subscription boxes, with companies like Myvitamins and Vitamin Buddy tailoring packages based on lifestyle quizzes. These subscriptions encourage repeat purchases and customer loyalty. However, price competition is tough, especially as supermarkets push low-cost options. To stay relevant, online retailers are forced to lower prices on staple vitamins, tightening profit margins. Revenue is anticipated to rise at a compound annual rate of 10.3% to £1.4 billion over the five years through 2024-25, with an expected growth of 1.3% in 2024-25, when the average profit margin will be 11.6%. The push for healthier lifestyles will continue to increase sales as more people look to preventative health solutions and fitness culture gains steam. Niche supplements like nootropics and collagen are gaining popularity. Personalised health solutions are set to take off, with custom supplement plans and at-home testing kits growing in appeal. Advances in genetic testing also allow companies to tailor supplements to individuals' unique profiles and needs. Premium products and services like health consultations are set to boost profit margins, though competition remains tough as everyone scrambles for a slice of the growing wellness pie.

The UK Dietary Supplements market is set to grow at a CAGR of over 9.30% from 2024 to 2029, fueled by rising demand for probiotics and products supporting gut health.

UK Oral Clinical Nutrition Supplement sales will reach approximately USD 602.3 million by the end of 2025. Forecasts suggest the market will achieve a 6% compound annual growth rate (CAGR) and exceed USD 1,082.4 million in value by 2035.

Metric	Value
Industry Size (2025E)	USD 602.3 million
Industry Value (2035F)	USD 1,082.4 million
CAGR (2025 to 2035)	6%

Access Europe Liquid Dietary Supplements Industry Overview which includes Europe country analysis of (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe), market split by Product, Application, Ingredients, Distribution Channel, End User

The sales value of over-the-counter vitamins and minerals in Great Britain was *** million British pounds in 2024. This represented a significant increase compared to the previous year. The sales value of OTC vitamins and minerals has generally increased since 2009. OTC medicine market in Great Britain Vitamins and minerals had the third-highest sales value in 2024, when broken down by drug categories. Pain relief medication was the category with the highest sales value, at approximately *** million British pounds. Cough, cold and sore throat medication followed with a sales value of around *** million British pounds. Overall, the sales value of OTC drugs has increased from **** billion British pounds in the year 2000 to over **** billion British pounds in 2024. Growth of other OTC categories At ***** percent, the vitamins and minerals OTC category had one of the highest sales growth values in Great Britain between 2023 and 2024. Cough and cold OTC products saw the highest growth rate among OTC categories from 2023 to 2024, at **** percent.

The multi nutritional supplement market is anticipated to witness significant growth over the coming years, with its market size projected to expand from USD 412.74 billion in 2025 to an impressive USD 730.63 billion by 2035. This growth reflects a CAGR of 5.9%

Metric	Value
Industry Size (2025E)	USD 412.74 billion
Industry Value (2035F)	USD 730.63 billion
CAGR (2025 to 2035)	5.9%

Country-wise Outlook

Country	CAGR (2025 to 2035)
United States	5.1%

Country	CAGR (2025 to 2035)
United Kingdom	5.2%

Region	CAGR (2025 to 2035)
European Union	5.4%

Country	CAGR (2025 to 2035)
Japan	5.3%

Country	CAGR (2025 to 2035)
South Korea	5.5%

Segmentation Outlook

By Product	Market Share (2025)
Sports Nutrition	38.2%

By Consumer Group	Market Share (2025)
Adults	41.5%

Dietary Supplements Market Outlook

According to our latest research, the global dietary supplements market size reached USD 176.3 billion in 2024, with a robust year-on-year growth rate. The market is projected to expand at a CAGR of 8.2% from 2025 to 2033, reaching an estimated value of USD 340.1 billion by 2033. This impressive growth trajectory is fueled primarily by increasing consumer awareness regarding preventive healthcare and the rising inclination toward healthier lifestyles. As per our analysis, the dietary supplements industry is experiencing unprecedented momentum, driven by innovations in product formulations and expanding distribution channels globally.

One of the most significant growth factors for the dietary supplements market is the rising prevalence of chronic diseases and lifestyle-related disorders, such as obesity, diabetes, and cardiovascular ailments. Consumers are increasingly seeking preventive healthcare solutions, and dietary supplements present an accessible and cost-effective means to address nutritional gaps. The surge in health-consciousness, especially among urban populations, has led to a notable uptick in demand for products that support immunity, enhance energy, and facilitate weight management. Furthermore, the COVID-19 pandemic has heightened awareness around immune health, propelling the consumption of vitamins, minerals, and herbal supplements. This shift in consumer behavior is expected to sustain long-term growth for the market, as individuals continue to prioritize health and wellness.

Another critical driver is the continuous innovation within the industry, particularly in terms of product types, formulations, and delivery formats. Manufacturers are investing heavily in research and development to introduce supplements that cater to specific health needs, age groups, and preferences. The introduction of novel ingredients, such as probiotics, plant-based extracts, and bioactive compounds, has expanded the market's appeal to a broader demographic. In addition, the growing trend toward personalized nutrition—where supplements are tailored based on individual genetic, lifestyle, and health profiles—has further fueled demand. Advancements in encapsulation technologies and the development of convenient formats like gummies, soft gels, and powders have also played a pivotal role in enhancing consumer adherence and satisfaction.

The proliferation of digital platforms and e-commerce has transformed the distribution landscape for dietary supplements, making products more accessible than ever before. Online sales channels have witnessed exponential growth, providing consumers with an extensive range of options and enabling brands to reach new markets quickly. This digital shift has also facilitated greater transparency and education, empowering consumers to make informed choices about supplement usage. At the same time, regulatory bodies worldwide are tightening quality and labeling standards, which, while presenting compliance challenges, are helping to build consumer trust and ensure product efficacy. These combined factors are expected to sustain the upward trajectory of the dietary supplements market in the years to come.

From a regional perspective, North America currently dominates the dietary supplements market, accounting for the largest share in 2024. The region's growth is underpinned by high consumer awareness, a well-established healthcare infrastructure, and the presence of leading industry players. Europe follows closely, driven by strong demand for natural and organic supplements, particularly in countries like Germany, the United Kingdom, and France. Meanwhile, the Asia Pacific region is emerging as the fastest-growing market, propelled by rising disposable incomes, rapid urbanization, and increasing health consciousness among younger populations. Latin America and the Middle East & Africa are also witnessing steady growth, albeit from a smaller base, as awareness and access to dietary supplements continue to expand.

Product Type Analysis

The product type segment in the dietary supplements market is vast, encompassing vitamins, minerals, botanicals, amino acids, enzymes, probiotics, and other specialized supplements. Vitamins and minerals remain the backbone of the industry, driven by their essential role in addressing micronutrient deficiencies and supporting overall health. In 2024, vitamin supplements accounted for the largest revenue share, with multivitamins and vitamin D being par

Market Size statistics on the Vitamin & Supplement Manufacturing industry in the UK

This statistic shows the results of a survey in which respondents were asked what types of food and vitamin supplements they take in the United Kingdom (UK) in 2015. The most popular supplement is multivitamins, taken by ** percent of respondents, followed by fish oils at ** percent.

The pet dietary supplement market is projected to be worth US$ 4,269.1 million in 2023. The market is likely to reach US$ 8,288.4 million by 2033. The market is expected to surge at a CAGR of 7.3% from 2023 to 2033.

Attributes	Key Insights
Pet Dietary Supplement Market Estimated Size in 2023	US$ 4,269.1 million
Projected Market Value in 2033	US$ 8,288.4 million
Value-based CAGR from 2023 to 2033	7.3%

2018 to 2022 Historical Analysis vs. 2023 to 2033 Market Forecast Projections

Market Value in 2018	US$ 3,039.3 million
Market Value in 2022	US$ 3,986.1 million
Estimated Market Value in 2023	US$ 4,269.1 million
Projected Market Value in 2033	US$ 8,288.4 million

Country-wise Insights

The United States	24.9%
Germany	7.3%

China	11.3%
India	6.9%
The United Kingdom	5.0%

Category-wise Insights

Category	Market Share in 2023
Glucosamine	5.20%
Wireless	5.90%

Report Scope

Attribute	Details
Estimated Market Size in 2023	US$ 4,269.1 million
Projected Market Valuation in 2033	US$ 8,288.4 million
Value-based CAGR 2023 to 2033	7.3%
Forecast Period	2023 to 2033
Historical Data Available for	2018 to 2022
Market Analysis	Value in US$ million
Key Regions Covered	North America Latin America Western Europe Eastern Europe South Asia and Pacific East Asia The Middle East & Africa
Key Market Segments Covered	Product Type Application Region
Key Countries Profiled	The United States Canada Brazil Mexico Germany The United Kingdom France Spain Italy Russia Poland Czech Republic Romania India Bangladesh Australia New Zealand China Japan South Korea GCC countries South Africa Israel
Key Companies Profiled	Nestle SA Mars Incorporated NOW Foods Blue Buffalo Co. Ltd. Ark Naturals Virbac Novotech Nutraceuticals, Inc. Zoetis PetAg, Inc. VetClassics GNC

The report covers United Kingdom Probiotic Manufacturers and it is segmented by Type (Functional Food and Beverages, Dietary Supplements, and Animal Feed); and Distribution Channel (Supermarkets/Hypermarkets, Health Stores/Pharmacies, Online Retail Stores, and Other Distribution Channels). The market size and values in (USD Million) during the forecasted years for the above segments.

The United Kingdom Protein Market is segmented by Source (Animal, Microbial, Plant) and by End User (Animal Feed, Food and Beverages, Personal Care and Cosmetics, Supplements). Market value in USD and market volume in tonnes are presented. Key data points observed include the market volume of end-user segments, per capita consumption, and raw material production.

The Europe Digestive Health Supplements Market is Segmented by Type (Prebiotics, Probiotics, Enzymes, Botanicals, and Others), Form (Capsules and Softgels, Tablets, Gummies and Chewables, Powders and Granules, and Others), Distribution Channel (Supermarkets/ Hypermarkets, Specialty and Health Stores, and More), and Geography (United Kingdom, Germany, France, and More). The Market Forecasts are Provided in Terms of Value (USD).

The European botanical supplements market, valued at approximately €X million in 2025 (estimated based on provided CAGR and market trends), is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 7.70% from 2025 to 2033. This expansion is driven by several key factors. Increasing consumer awareness of the potential health benefits of natural and herbal remedies, coupled with a rising prevalence of chronic diseases and a growing preference for preventative healthcare, fuels market demand. The increasing availability of botanical supplements through diverse distribution channels, including supermarkets, pharmacies, and online retailers, further contributes to market expansion. The market is segmented by form (powder, capsules, tablets, and others) and distribution channel, with online sales experiencing particularly strong growth due to convenience and increased online shopping habits. Leading players such as Himalaya Wellness, Gaia Herbs, GNC Holdings, and others are vying for market share through product innovation and strategic expansion. However, market growth might face certain challenges, such as stringent regulatory environments in some European countries and concerns regarding product quality and standardization. Despite these restraints, the long-term outlook for the European botanical supplements market remains positive. The market's growth will be significantly influenced by factors such as technological advancements in supplement formulation, the development of novel and efficacious products, and targeted marketing campaigns highlighting the benefits of botanical supplements for specific health conditions. Further research into the efficacy and safety of different botanical ingredients and an increased focus on sustainable and ethically sourced products will likely shape the market landscape in the coming years. Geographical variations exist within the European market, with countries like the UK, Germany, France, and Spain anticipated to be major contributors due to their sizable populations and established health and wellness markets. Recent developments include: In August 2022, Stada's Natures Aid subsidiary launched the children's supplement range in the United Kingdom. It adds a new, fun line of children's vitamin/mineral supplement (VMS) products to its portfolio., In May 2022, FutureCeuticals launched a mineral complex for joint health, FruiteX-B that is now available for commercial use in Europe through the distributor Vaneeghen. It uses the ingredient known as calcium fructoborate which is identical to the same compound naturally found in certain fruits, vegetables, nuts, and legumes., In March 2022, United States nutritional supplement brand Cymbiotika launched an e-commerce store in the UK for its range of natural supplements which aim to boost consumers' vitality and longevity. The new website allows customers to purchase the San Diego- based company's organic products including serums and capsules.. Notable trends are: Escalating Consumer Investment In Preventive Healthcare Products.

United Kingdom Nutraceuticals Market was valued at USD 5.55 Billion in 2023 and is anticipated to project impressive growth in the forecast period with a CAGR of 6.98% through 2029.

Pages	82
Market Size	2023: USD 5.55 Billion
Forecast Market Size	2029: USD 8.36 Billion
CAGR	2024-2029: 6.98%
Fastest Growing Segment	Dietary Supplements
Largest Market	London
Key Players	1. Nestlé UK Ltd 2. Amway (UK) Ltd. 3. Vitabiotics Ltd 4. Herbalife (U.K.) Limited 5. GlaxoSmithKline plc 6. Nutraceuticals Group Europe Ltd. 7. Rain Nutrience Ltd. 8. Novel Nutrients Limited 9. Bristol Health Ltd. 10. CurePharma (CureLife Ltd)

Europe Nutrition And Supplements Market was valued at USD 65.05 billion in 2023 and is anticipated to project steady growth in the forecast period with a CAGR of 6.33% through 2029.

Pages	133
Market Size	2023: USD 65.05 billion
Forecast Market Size	2029: USD 94.22 billion
CAGR	2024-2029: 6.33%
Fastest Growing Segment	Functional Foods and Beverages
Largest Market	United Kingdom
Key Players	1. Amway Corporation 2. Bayer AG 3. Sanofi S.A. 4. Abbott laboratories 5. Nestle S.A. 6. Pfizer Inc. 7. General Nutrition Centers, Inc. 8. LivaNova PLC

The European vegan supplement market, currently experiencing robust growth, is projected to maintain a significant upward trajectory throughout the forecast period (2025-2033). Driven by the rising popularity of veganism and vegetarianism across Europe, coupled with increasing health consciousness and a growing awareness of the nutritional benefits of supplements, this market exhibits substantial potential. Key growth drivers include the rising prevalence of chronic diseases, the desire for convenient and effective ways to bridge potential nutritional gaps in plant-based diets, and the increasing availability of innovative and high-quality vegan supplements. The market is segmented by product type (vitamins, protein, omega supplements, other vegan supplements) and distribution channel (specialty and drug stores, supermarkets/hypermarkets, online retail stores), with online retail experiencing particularly rapid growth due to its convenience and accessibility. While challenges exist, such as maintaining consistent product quality and addressing consumer concerns regarding ingredient sourcing and authenticity, the overall market outlook remains highly positive. The competitive landscape features both established players and emerging brands, indicative of a dynamic and innovative market. Germany, the United Kingdom, and France are expected to be leading markets within Europe, driven by strong consumer demand and established retail infrastructure. The projected Compound Annual Growth Rate (CAGR) of 9.40% suggests a substantial increase in market value over the forecast period. This growth will be fueled by ongoing product innovation, strategic marketing campaigns targeting health-conscious consumers, and the expansion of distribution channels, particularly online. Furthermore, the increasing focus on sustainability and ethical sourcing within the supplement industry is likely to drive further market growth as consumers prioritize environmentally friendly and responsibly produced products. While potential regulatory changes and fluctuating raw material prices could present challenges, the long-term prospects for the European vegan supplement market remain promising, reflecting a confluence of health trends, consumer preferences, and technological advancements. Notable trends are: Increasing Preference for Vegan Vitamin Supplements.