The revenue of the e-commerce industry in the United Kingdom is forecast to continuously increase within the next years. According to this forecast, in 2029 the revenue will have increased for sixth consecutive years to 185.9 billion U.S. dollars.

UK E-Commerce Market is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, and More), Payment Method (Credit / Debit Cards, Digital Wallets, and More), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More). The Market Forecasts are Provided in Terms of Value (USD).

The number of users of e-commerce in the United Kingdom is forecast to continuously increase within the next years. According to this forecast, in 2029 the revenue will have increased for sixth consecutive years to 62.7 billion U.S. dollars.

The United Kingdom e-commerce market size reached approximately USD 234.37 Billion in 2024. The market is projected to grow at a CAGR of 7.90% between 2025 and 2034, reaching a value of around USD 501.32 Billion by 2034.

During the fourth quarter of 2024, smartphones accounted for 78 percent of retail site visits in the United Kingdom and were used to make 75 percent of online shopping orders. Meanwhile, desktop computers generated 20 percent of retail website traffic and were behind 24 percent of all purchases. Digital and contactless: new ways to pay Using smartphones for online and in-person shopping has become increasingly popular. Consumers now enjoy a variety of options when it comes to digital wallets and contactless payments. The share of consumers using digital wallets in the United Kingdom reached 40 percent in 2024. One brand appears at the top, at around 80 percent of usage, when it comes to e-commerce payment methods, PayPal, with double of use compared to the second placed, Apple Pay. PayPal: dominating digital payments After being founded in 1998 and becoming an independent company in 2015, PayPal is now one of the most widely used digital payment platforms globally, especially for e-commerce. Due to its reputation for security and ease of use, the brand is widely accepted by consumers. In 2024, in countries such as Mexico, Germany and Switzerland, consumers use PayPal for online payments over 80 percent of the time.

The UK E-Commerce Logistics Market Report is Segments by Service (Transportation (Road and More), Warehousing and Fulfilment, by Business Model (B2C, B2B and More), by Destination (Domestic and More), by Delivery Speed (Same-Day and More), by Product Category (Foods and Beverages and More), by City-Tier (Tier 1 and More) and by Geography (England and More). The Market Forecasts are Provided in Terms of Value (USD).

The eCommerce industry in the United Kingdom was expected to amount to an overall revenue of ****** billion U.S. dollars in 2025. It is estimated to increase to ****** billion U.S. dollars by 2030. With ******billion U.S. dollars in 2025, the fashion segment is the biggest segment in the market.The eCommerce market comprises the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Find more key insights for the eCommerce industry such as UK: internet retail sales change y-o-y by sector 2022, UK: internet retail sales value index 2022, and UK: internet retail sales growth y-o-y by sector 2022.

The UK e-commerce market size reached USD 297.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1,483.7 Billion by 2033, exhibiting a growth rate (CAGR) of 18.1% during ​2025-2033​. The growing online shopping activities among the masses, rising convenience-driven purchasing behaviors, competitive offerings from both established retailers and agile digital-native brands, and increasing user confidence in secure online transactions are some of the factors impelling the market growth.

In the first quarter of 2025, mobile phones were the preferred device among online shoppers in the United Kingdom (UK), with 75 percent of shoppers using it for mobile commerce. Computers followed behind with 23 percent.

The eCommerce industry in the United Kingdom was expected to amount to an overall revenue of 131.38 billion U.S. dollars in 2025. It is estimated to increase to 159.31 billion U.S. dollars by 2030. With 58.99 billion U.S. dollars in 2025, the fashion segment is the biggest segment in the market.The eCommerce market comprises the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Find more key insights for the eCommerce industry such as UK: internet retail sales change y-o-y by sector 2022, UK: internet retail sales value index 2022, and UK: internet retail sales growth y-o-y by sector 2022.

The United Kingdom E-Commerce Warehouse Market Report is Segmented by Warehouse Type (Fulfilment Centers, Distribution Centers, and More), Service Type (Storage, Picking & Packing, Value-Added Services), Automation Level (Manual, Semi-Automated, Automated), End-User Industry (Apparel & Footwear, and More), and Geography (England, Scotland, Wales, Northern Ireland). The Market Forecasts are Provided in Terms of Value (USD).

United Kingdom E Commerce Sales: Over Electronic Data Interchange (EDI) data was reported at 9.300 % in 2017. This records an increase from the previous number of 9.200 % for 2016. United Kingdom E Commerce Sales: Over Electronic Data Interchange (EDI) data is updated yearly, averaging 10.850 % from Dec 2008 (Median) to 2017, with 10 observations. The data reached an all-time high of 13.100 % in 2011 and a record low of 9.200 % in 2016. United Kingdom E Commerce Sales: Over Electronic Data Interchange (EDI) data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s United Kingdom – Table UK.S029: E Commerce: Sales: Proportion of Business Turnover Derived From E Commerce: By Size of Business.

The United Kingdom e-commerce parcel delivery market size reached approximately USD 4.91 Billion in 2024. The market is projected to grow at a CAGR of 12.20% between 2025 and 2034, reaching a value of around USD 15.52 Billion by 2034.

When shopping for goods online, it is common for consumers to pull out of a transaction, leaving the order incomplete: In the fourth quarter of 2024, approximately 76 percent of orders on mobile devices in the UK were not completed. During that same three-month period, 67 percent of carts created were left abandoned on computers as well.

The revenue in the fashion e-commerce market in the United Kingdom was modeled to be 39.95 billion U.S. dollars in 2024. Between 2017 and 2024, the revenue rose by 8.29 billion U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by 18.15 billion U.S. dollars over the period from 2024 to 2029, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Fashion.

In 2023, approximately ** percent of e-commerce retail sales in the United Kingdom were conducted through mobile devices. Projections for 2027 anticipate a further rise, with mobile commerce (m-commerce) expected to account for about **** percent of the total online shopping market in the UK.

The E-Commerce and Online Auctions industry has undergone considerable change over the years, switching from focusing on mail orders and direct TV and telephone sales to e-commerce, driven by the expansion and accessibility of internet services. The increasingly integrated nature of the internet and smartphones in everyday life has been pivotal in developing mobile shopping apps and driving growth. The growth of the internet has also supported online retailers’ reach; e-tailers get strong benefits from using social media platforms like Facebook, Instagram and TikTok to build traffic effectively at low costs. Similarly, combining with tools like Google Ads allows businesses to place targeted adverts based on keyword searches, helping boost product visibility in search engines and potentially leading to higher sales. Over the five years through 2025-26, e-commerce revenue is expected to expand at a compound annual rate of 2.3% to reach £64.9 billion. E-tailers have taken off by leveraging cost advantages and offering competitive prices to an increasingly price-conscious consumer base. Expanding value-added services like monthly finance options and flexible and fast delivery methods have contributed to double-digit growth in some years. However, there have still been challenges. The cost-of-living crisis dented sales volumes in 2022-23 and contrained growth in 2023-24. However, rebounding disposable incomes will help to return the industry to growth, with revenue projected to expand by 0.8 % in 2025-26. Over the five years through 2030-31, revenue is expected to climb at a compound annual rate of 1.4% to reach £69.5 billion. The rapid growth of m-commerce is set to continue, driven by increasing smartphone use and better internet access, especially as the 2025 Spring Statement committed £1.2 billion into improving broadband speed and 5G network coverage through Project Gigabit. Businesses that adapt quickly to customers' preferences for convenient mobile shopping are likely to be the most competitive. Retailers could also look to improve their logistical options, including through the use of drones to reach more customers in remote areas. Lower wage costs from greater automation and AI are likely to support profitability.

United Kingdom E Commerce Sales: Over a Website: 1000+ Employees data was reported at 4.000 % in 2016. This records an increase from the previous number of 3.400 % for 2015. United Kingdom E Commerce Sales: Over a Website: 1000+ Employees data is updated yearly, averaging 3.400 % from Dec 2012 (Median) to 2016, with 5 observations. The data reached an all-time high of 4.000 % in 2016 and a record low of 3.100 % in 2012. United Kingdom E Commerce Sales: Over a Website: 1000+ Employees data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s UK – Table UK.S029: E Commerce: Sales: Proportion of Business Turnover Derived From E Commerce: By Size of Business.

United Kingdom E Commerce Sales: Over a Website: Utilities data was reported at 15.100 GBP bn in 2016. This records a decrease from the previous number of 20.000 GBP bn for 2015. United Kingdom E Commerce Sales: Over a Website: Utilities data is updated yearly, averaging 9.600 GBP bn from Dec 2008 (Median) to 2016, with 9 observations. The data reached an all-time high of 20.000 GBP bn in 2015 and a record low of 6.700 GBP bn in 2009. United Kingdom E Commerce Sales: Over a Website: Utilities data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s UK – Table UK.S028: E Commerce: Sales: By Industry.

The penetration rate in the e-commerce market in the United Kingdom was modeled to be 84.3 percent in 2025. Between 2017 and 2025, the penetration rate rose by 29.9 percentage points, though the increase followed an uneven trajectory rather than a consistent upward trend. The penetration rate will steadily rise by 11.9 percentage points over the period from 2025 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.