The United Kingdom Energy Drinks Market Report is Segmented by Product Type (Energy Shots, Natural/Organic Energy Drinks, Sugar-Free or Low-Calories Energy Drinks, Traditional Energy Drinks, Other Energy Drinks), Packaging Type (Cans, PET Bottles, Glass Bottles), Distribution Channel (On-Trade, Off-Trade), and Geography (England, Scotland, Wales, Northern Ireland). The Market Forecasts are Provided in Terms of Value (USD).

The United Kingdom energy drinks market size reached approximately USD 2.22 Billion in 2024. The market is further expected to grow at a CAGR of 4.30% between 2025 and 2034, reaching a value of USD 3.38 Billion by 2034.

United Kingdom Energy Drink Market size was valued at USD 2.04 Billion in 2024 and is projected to reach USD 3 Billion by 2032, growing at a CAGR of 4.4% from 2026 to 2032.United Kingdom Energy Drink Market: Definition/OverviewThe United Kingdom energy drink encompasses a diverse range of beverages designed to provide rapid energy and performance enhancement appealing to consumers across fitness, professional, and lifestyle applications. Traditional energy drinks typically contain caffeine, taurine, and sugars, while recent innovations have introduced sugar-free and functional varieties to cater to health-focused consumers.Leading brands offer energy drinks that not only boost physical stamina but also improve mental alertness, focus, and mood meeting the varied demands of a broad consumer base seeking both indulgent and health-conscious options.This market serves not only direct consumers but also the fitness, retail, and hospitality industries as energy drinks are increasingly integrated into active lifestyle routines and professional settings.The growing emphasis on functional ingredients, including B vitamins, amino acids, and plant extracts has expanded the range of available options allowing the market to meet evolving consumer preferences for natural, low-calorie, and eco-friendly alternatives.

In 2023, an estimated 1.99 million people consumed energy drinks 2 to 3 times a week in the United Kingdom. In contrast, around 480,920 people consumed energy drinks more than once a day.

The United Kingdom energy drink market was valued at USD 2.13 Billion in 2022 and is likely to reach USD 3.14 Billion by 2031, expanding at a CAGR of 4.4% during the forecast period, 2023–2031. Energy drinks boost concentration and provide a surge of energy; therefore, they are extensively consumed, especially by athletes and people engaging in sports activities in the United Kingdom (UK).

Most energy drinks have high caffeine content and contain stimulants such as Guarana and Ginseng. These beverages are non-alcoholic in nature and are made from various compounds such as sugars, protein, vitamins, sodium, and other minerals. These drinks are popular among teenagers and young adults, as they boost concentration and provide mental and physical stimulation. These drinks are also used by people with long, erratic working hours, or at social events as they provide energy and physical triggers.

These drinks are consumed cold such as soft drinks. Frequent and longer term use of these beverages is not good for the health, and thus some companies have added some herbal ingredients to ensure that their consumption does not cause any health problems among users. Energy drinks are mainly carbonated and create a fizz when the bottles or cans are opened.

The COVID-19 pandemic has made many people to become health conscious; therefore, many people are avoiding energy or carbonated drinks. Meanwhile, others have started consuming these drinks while exercising to improve their stamina and maintain good health. Energy drinks have a considerable amount of sugar and caffeine, which impacts human health. Since the pandemic had forced various industries to shut their manufacturing units, they are facing losses, which have stunted the growth and hampered economy of the country. The pandemic has caused disturbances in the supply chains and the production of energy drinks in the UK, which has hampered the market. These changes have compelled many companies to produce sugar-free and non-carbonated drinks, as a healthier alternative to the conventional ones.

United Kingdom Energy Drink Market Trends, Drivers, Restraints, and Opportunities

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This statistic shows the total value of the energy and sports drinks market in the United Kingdom (UK) from 2013 to 2024. In 2024, the energy and sports drinks market was worth around **** billion British pounds. Compared to the previous year this constitutes a slight increase of ****million in market value.

The UK Fruit Drink and Functional Beverage industry is growing substantially, fuelled by health-conscious consumers seeking healthier alternatives to traditional soft drinks. Younger consumers in particular are choosing beverages with added benefits like energy support, gut health and cognitive function, boosting revenue. This shift is driving brands to innovate, offering low- and no-calorie options with functional benefits to match consumer preferences and comply with regulations like the Soft Drinks Industry Levy. Producers are also investing in bold marketing campaigns and high-profile collaborations to stand out and reinforce consumer appeal, like Lucozade’s partnership with Jude Bellingham in early 2025. At the same time, producers have struggled with escalating input costs, particularly from rising wages and purchases, prompting large producers to pass on these costs to loyal consumers to protect profit – in fact, price rises have driven up profit over the past five years. Fruit drink and functional beverage production revenue is expected to swell at a compound annual rate of 5.6% over the five years through 2025-26 to £2.2 billion, including a forecast hike of 1.8% in 2025-26. Producers are under pressure to adopt more sustainable practices as consumers increasingly demand eco-friendly packaging and production methods. Businesses have responded by investing in recyclable materials and reducing carbon emissions to meet their own stringent targets and comply with tightening government regulations. Smaller brands like Firefly Tonics leverage their agility to quickly adopt sustainable practices, while major players like Britvic innovate with eco-friendly packaging to maintain market share. Despite a heightened focus on health, sales of energy drinks continue to grow, driven by innovations in low- and no-sugar options. Brands like Monster have capitalised on this trend by launching new flavours, catering to consumer preferences for bold tastes without the added sugar. Revenue is forecast to climb at a compound annual rate of 4.5% over the five years through 2030-31 to £2.8 billion. Sustainability will remain a priority, with stricter environmental regulations on the horizon, including the Deposit Return Scheme from October 2027. Producers will continue investing in sustainable practices to meet rising eco consciousness and leverage consumers' willingness to pay a premium for such products. Marketing will continue to play a crucial role as brands reposition as lifestyle companions, focusing on health credentials and emotionally resonant campaigns to differentiate themselves amid the Soft Drink Production industry's shift towards healthier options. Declining alcohol consumption presents an opportunity for brands to market themselves as premium non-alcohol alternatives and drive further expansion into on-trade markets.

Energy Drinks (Soft Drinks) Market in United Kingdom – Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Energy Drinks market in United Kingdom. The research handbook provides up-to-date market size data for period 2012-2017 and illustrative forecast to 2022 covering key market aspects like Sales Value and Volume for Energy Drinks and its variants . Read More

From the selected regions, the ranking by combined volume per capita in the 'Energy & Sports Drinks' segment of the non-alcoholic drinks market is led by the United States with 29.17 litres and is followed by the United Kingdom (13.02 litres). In contrast, the ranking is trailed by Russia with 0.29 litres, recording a difference of 28.88 litres to the United States. Find other insights concerning similar markets and segments, such as a ranking of subsegments in Denmark regarding revenue in the Non-Alcoholic Drinks market as a whole and a ranking by country regarding revenue in the orange juice segment of the non-alcoholic drinks market.The Statista Market Insights cover a broad range of additional markets.

The UK soft drinks market has seen almost continual growth between 2014 and 2024. The soft drinks market value amounted to over ***billion British pounds in 2023. The UK soft drinks market in focus While the value of the market increased, per capita consumption of soft drinks dropped by **** liters between 2013 and 2017 but rebounded in 2018. The makeup of the market too changed. Cola carbonates, concentrates, and fruit juices saw market shares decline between 2015 and 2018. On the other hand, bottled water and energy drinks increased their market shares. Coca Cola remains the ******* brand in the market. Soft drinks market in the United States In 2024, the U.S. sales volume of liquid refreshment beverages amounted to about **** billion gallons. That same year, the U.S. sales volume growth of liquid refreshment beverages amounted to ****percent, and carbonated soft drinks (CSD) captured the lion's share of volume sales with **** percent.

The size of the Energy Drinks Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 12.50% during the forecast period. The market for energy drinks includes the making and selling of drinks that aim to enhance energy, endurance, and awareness, usually with high amounts of caffeine, taurine, and other stimulants. The growing need for fast energy boosts from busy consumers, athletes, and fitness enthusiasts is fueling this market. Key companies such as Red Bull GmbH, Monster Beverage Corporation, and PepsiCo, Inc. dominate the market with wide-ranging product offerings and strong distribution systems. The market landscape is being shaped significantly by the trend towards healthier, sugar-free, and natural energy drinks, as well as the introduction of innovative flavors and functional ingredients. Innovations and increased distribution channels are contributing to the positive outlook of the market, despite obstacles like fluctuating raw material prices and strict regulatory standards. This path underscores the critical importance of energy drinks in the worldwide beverage sector and their possibility for continuous market expansion. Recent developments include: October 2023: Quality Pack International, a member of Hell Group and the Azerbijan company signed an agreement to establish a joint venture company the Quality Pack Capian LLC. QPC’s objective is to implement a vertically integrated aluminum beverage can manufacturing and non-alcoholic beverage filling factory in the Alat Free Economic Zone of Azerbaijan, which can serve as a regional production hub for local and regional beverage brands, either selling empty cans alone or also filling them.September 2023: PepsiCo India launched a limited edition flavor of its Sting Energy drink, called Sting Blue Current. Sting Blue Current is available at 200 ml in single-serve packs across India.September 2023: Red Bull unveiled its first limited Winter Edition in the United Kingdom. Red Bull Winter Edition Spiced Pear offers a blend of pear accented with a dash of cinnamon.. Key drivers for this market are: Increasing Demand for Supplement Nutrition, Growing Casein Application in Processed Food Products. Potential restraints include: Competition from Vegan/Plant-based Protein Powders. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

Over the five years through 2025-26, the Juice, Mineral Water and Soft Drink Wholesaling industry’s revenue is forecast to expand at a compound annual rate of 1.8% to £5.2 billion. Wholesalers’ revenue heavily depends on sales to supermarkets, grocers and convenience stores. Low consumer confidence due to high inflation and high interest rates in 2022-23 dampened sales from key markets. Parallel to this, higher input costs for upstream manufacturers due to rising prices of commodities like sugar led to higher drink prices for wholesalers. However, digitalisation has seen wholesalers save on operational costs, helping to maintain positive profit margins, while consolidation and expansion among wholesalers have expanded customer reach, driving sales and stabilising revenue. Due to shifts in consumer preferences driven by increasing health consciousness and environmental awareness, the industry has witnessed enhanced product innovation and the growth of niche markets. Regulatory changes, including the Soft Drinks Industry Levy, have encouraged these trends, spurring the production of beverages with low or no sugar content. In line with wellness trends, lactose-free and functional drinks are also rising in popularity. Sales have risen as wholesalers have adapted by expanding their drinks portfolios to include healthier alternatives. Revenue is expected to climb by 1.6% in 2025-26. As the cost-of-living crisis and inflationary pressure subsides, demand is likely to inch upward, particularly from hospitality businesses like pubs and restaurants. Expanding automation in the wholesale industry will continue to push down operational costs by enhancing processing efficiency and broadening distribution systems, ultimately boosting profitability. Yet, digitalisation presents a challenge for the industry as it makes it easier for customers to bypass wholesalers. Additionally, wholesalers are likely to face increasing pricing pressures from supermarkets and own-label brands. Over the five years through 2030-31, revenue is forecast to grow at a compound annual rate of 1.3% to reach £5.5 billion.

The Europe Sugar Free Energy Drinks Market report segments the industry into Packaging Type (Glass Bottles, Metal Can, PET Bottles), Distribution Channel (Off-trade, On-trade), and Country (Belgium, France, Germany, Italy, Netherlands, Russia, Spain, Turkey, United Kingdom, Rest of Europe). Five years of historical data and five-year forecasts are provided.

Rising health consciousness is shaping the Soft Drink Production industry, with consumers increasingly reaching for diet or lower sugar soft drinks. Strong consumer interest, combined with regulatory pressure such as the 2018 Soft Drinks Industry Levy, has driven widespread reformulation as producers adapt their portfolios to meet both legislative requirements and evolving tastes. Soft drink sales are booming in the on-trade segment as consumers increasingly shift away from alcohol, boosting demand for soft drinks. Producers have struggled with escalating input costs, particularly sugar prices, which peaked in August 2024 due to shifting trade dynamics. Soft Drink Production revenue is expected to swell at a compound annual rate of 0.7% to £8.7 billion over the five years through 2025-26, with revenue expected to climb by 1.5% in the current year. The shift away from alcohol to soft drinks continues to drive industry revenue, creating opportunities for players to market themselves as premium soft drink producers. Producers are expanding their low-calorie ranges with adventurous flavour profiles to boost appeal to health-conscious consumers seeking novel drink experiences, like IRN-BRU’s launch of a Raspberry Ripple low-calorie variant in March 2024. Surging input costs, including a sharp rise in aluminium prices in March 2025, have squeezed profitability, keeping it below pre-pandemic levels. Larger Soft Drink Producers have been able to leverage strong brand loyalty to pass on these costs through higher prices and shrinking product sizes, though smaller producers struggled. Major players are also using their scale to form strategic partnerships to refresh brand image and boost appeal among younger generations, like Coca-Cola’s partnership with the Premier League. Industry revenue is forecast to climb at a compound annual rate of 3.7% to £10.4 billion over the five years through 2030-31. Flavour innovation will remain key as producers align with the growing demand for healthier soft drinks. The premium push is set to continue, with brands positioning themselves as alcohol-free beverages that still offer a sense of indulgence. Larger players are expected to use their scale to pass on rising input costs and acquire smaller, nutritional soft drink brands to strengthen their wellness credentials. UK Soft Drink Producers will face mounting environmental pressure as the nation progresses towards net zero, compounded by regulations like the Extended Producer Responsibility scheme launched on 1 January 2025. This will force producers to innovate to remain compliant and attract eco-conscious consumers in the coming years.

The sales volume in the 'Energy & Sports Drinks' segment of the non-alcoholic drinks market in the United Kingdom was forecast to increase between 2023 and 2027, expected to reach almost *** million liters by 2027.Find further information on the British energy and drinks market here.

Global Energy Drinks (Soft drinks) Market – Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Global Energy Drinks market covering 23 Countries Australia, China, India, Japan, South Korea, France, Germany, Italy, Spain, United Kingdom, Canada, Mexico, United States, Argentina, Brazil, Colombia, Peru, Chile, Egypt, Israel, Saudi Arabia, South Africa and United Arab Emirates. The research handbook provides up-to-date market size data for period 2012-2017 and illustrative forecast to 2022 covering key market aspects like Sales Value and Volume for Energy Drinks. Read More

The Europe health drinks market size was valued at USD 53.06 billion in 2025 and is projected to grow at a CAGR of 4.61% during the forecast period (2025-2033). Growing health consciousness among consumers, rising disposable income, and the increasing prevalence of chronic diseases drive the market. The availability of a wide range of functional health drinks, such as energy drinks, sports drinks, and fortified water, further contributes to market growth. Key market trends include the growing demand for plant-based health drinks, personalized nutrition, and the use of advanced technologies, such as artificial intelligence (AI) and blockchain, to enhance consumer engagement and product development. The expansion of e-commerce and the increasing popularity of online health food retailers also present opportunities for market growth. However, fluctuations in raw material prices, stringent regulations related to health claims, and intense competition pose challenges to market participants. Recent developments include: January 2024: Celsius Holdings, an energy drink manufacturer based in Florida, United States, broadened its international reach with distribution deals in the United Kingdom. Celsius named Suntory Beverage & Food Great Britain as its exclusive sales and distribution partner to enter the Irish and UK markets. The energy drinks maker has identified Germany and other European countries as “big opportunities” for new markets as it increases its reach outside the United States., August 2023: FC Bayern Munich announced its partnership with Logan Paul and KSI’s popular beverage brand, PRIME. The PRIME’s flagship product, Hydration, a sports drink alternative, was the official isotonic partner for the club of 33-time German champions., March 2023: Boost launched a limited-edition flavored sports drink- Raspberry and Mango. The launch was to be supported by an exclusive competition in collaboration with Leeds United Football Club. The packaging used the same theme as other flavors in the range, with distinct shades of purple to highlight the flavor.. Key drivers for this market are: Augmented Expenditure on Advertisement and Promotional Activities, Growing Consumer Inclination Toward Low-sugar/Sugar-free Beverages. Potential restraints include: Augmented Expenditure on Advertisement and Promotional Activities, Growing Consumer Inclination Toward Low-sugar/Sugar-free Beverages. Notable trends are: Growing Popularity of Energy Drinks Driving the Market.

The Europe Health Drinks Market report segments the industry into Type (Fruit and Vegetable Juices, Sports Drinks, Energy Drinks, Kombucha Drinks, Functional and Fortified Bottled Water, Dairy and Dairy Alternative Drinks, RTD Tea and Coffee), Distribution Channel (On-trade, Off-trade), and Geography (United Kingdom, Germany, France, Spain, Italy, Belgium, Netherlands, Rest of Europe).

Access Europe Energy Supplements Industry Overview which includes Europe country analysis of (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe), market split by Product Type, End User, Sales Channel

CBD Energy Drink Market Outlook

According to our latest research, the global CBD Energy Drink market size reached USD 5.2 billion in 2024, reflecting robust expansion driven by evolving consumer preferences and regulatory advancements. The market is experiencing a remarkable growth trajectory, registering a CAGR of 17.8% from 2025 to 2033. By 2033, the CBD Energy Drink market is forecasted to achieve a value of USD 19.2 billion. The primary growth factors fueling this surge include increased consumer awareness regarding the health benefits of cannabidiol, the rising demand for functional beverages, and the relaxation of regulations surrounding CBD-infused products in key markets.

One of the pivotal growth drivers for the CBD Energy Drink market is the rising consumer inclination towards healthier beverage alternatives that offer both energy and wellness benefits. As the global population becomes more health-conscious, there is a marked shift away from traditional sugary and artificially caffeinated energy drinks toward products that deliver natural, plant-based benefits. CBD-infused energy drinks are uniquely positioned to meet this demand, as they combine the energizing effects of caffeine or natural stimulants with the calming, anti-inflammatory, and anxiolytic properties of cannabidiol. This dual-action appeal is particularly attractive to millennials and Gen Z consumers, who are driving the adoption of functional beverages that align with their holistic wellness goals.

Another significant factor contributing to the growth of the CBD Energy Drink market is the rapid expansion of legal cannabis and hemp-derived product markets across North America, Europe, and parts of Asia Pacific. Regulatory bodies in countries such as the United States, Canada, Germany, and the United Kingdom have progressively eased restrictions on the sale and marketing of CBD-infused beverages, paving the way for increased product innovation and wider distribution. This regulatory liberalization has encouraged established beverage companies and startups alike to invest in research and development, resulting in a diverse array of product offerings that cater to various consumer preferences, including sugar-free, organic, and vegan formulations.

The proliferation of e-commerce platforms and the growing influence of social media marketing are also instrumental in boosting the CBD Energy Drink market. Online retail channels have enabled brands to reach a broader audience and educate consumers about the unique benefits of CBD-infused energy drinks. Influencer collaborations, targeted digital campaigns, and customer testimonials have played a crucial role in demystifying CBD and building consumer trust. Moreover, the COVID-19 pandemic has accelerated the shift toward online shopping, making it easier for consumers to access a wide range of CBD beverages from the comfort of their homes, further propelling market growth.

Regionally, North America continues to dominate the CBD Energy Drink market, accounting for the largest share in 2024 due to favorable regulatory frameworks, high consumer awareness, and the presence of leading industry players. Europe is rapidly emerging as a significant market, driven by progressive cannabis legislation and growing demand for functional wellness beverages. Asia Pacific is poised for substantial growth over the forecast period, fueled by increasing urbanization, rising disposable incomes, and a burgeoning interest in alternative health products. Latin America and the Middle East & Africa, while still nascent markets, are expected to witness steady growth as regulatory landscapes evolve and consumer acceptance rises.

The introduction of Hemp Energy Drink into the market has further diversified the range of options available to consumers seeking natural energy solutions. Hemp, known for its nutritional benefits, provides a unique edge by offering essential fatty acids and proteins that complement the energizing effects of CBD. This synergy not only enhances the overall wellness appeal of the drink but also attracts a segment of consumers interested in sustainable and plant-based ingredients. As awareness of hemp's benefits grows, it's becoming a popular choice for those looking to integrate more holistic and environmentally friendly options into their daily routines. The versatility of hemp allows for