The United Kingdom toilet paper market attained a value of USD 1.52 Billion in 2024. The market is expected to grow at a CAGR of 5.20% between 2025 and 2034, to attain USD 2.52 Billion by 2034.

The revenue is forecast to experience significant growth in all segments in 2029. Particularly striking is the exceptionally strong increase of the segment Toilet Paper towards the end of the forecast period. The value amounting to ***** million U.S. dollars stands out significantly from the average changes, which are estimated at ******* million U.S. dollars. Find further statistics on other topics such as a comparison of the revenue in the world and a comparison of the price per unit in Nigeria. The Statista Market Insights cover a broad range of additional markets.

Explore the rising demand for toilet paper in the UK and the projected upward trend in consumption over the next decade. Discover the forecasted increase in market volume and value, with an anticipated CAGR of +0.1% for the period from 2024 to 2035.

The article discusses the increasing demand for toilet paper, napkins, towels, and tissue stock in the UK, with the market expected to continue its upward consumption trend over the next decade. Market performance is forecasted to expand with a CAGR of +0.7% from 2024 to 2035, reaching a market volume of 2.6M tons and a market value of $5.7B by the end of 2035.

This statistic displays annual sales value of toilet paper by manufacturers in the United Kingdom from 2008 to 2022. In 2022, UK manufacturers sold approximately **** billion British pounds worth of toilet paper.

Considering the ten different brands presented in this statistic, 'Andrex' leads the ranking for the most frequently selected brand with ** million people. Contrastingly, 'Spring Force' is ranked last, with ****** thousand people. Their difference, compared to the Andrex, lies at *** million people.

Discover the projected growth of the toilet paper, napkins, towels, and tissue stock market in the UK over the next decade. With an expected increase in market volume and value, find out what trends are driving this consumption surge.

The article discusses the rising demand for toilet paper in the UK, projecting an upward consumption trend over the next decade. It forecasts a slight increase in market performance, with a predicted CAGR of +0.1% from 2024 to 2035. By the end of 2035, the market volume is expected to reach 710K tons, and the market value is projected to reach $1.6B in nominal prices.

The revenue in the tissue & hygiene paper market in the United Kingdom was modeled to amount to ************ U.S. dollars in 2024. Between 2018 and 2024, the revenue rose by ************ U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************ U.S. dollars over the period from 2024 to 2029, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Tissue & Hygiene Paper.

The Europe Tissue and Hygiene Paper Market Report Segments the Industry Into by Product Type (Baby Diapers, Feminine Hygiene, Household Paper, Incontinence Products, and More), Raw Material (Kraft Pulp, Sulfite Pulp, Recycled, and Other Raw Material), Usage Type (At-Home, Away-From-Home), End-Use Industry (Residential Households and More), and Country (United Kingdom, Germany, France, Italy, and More)

Water-Soluble Toilet Paper Market Outlook

The global water-soluble toilet paper market size was valued at approximately USD 3.2 billion in 2023 and is projected to reach USD 5.8 billion by 2032, growing at a CAGR of 6.5% during the forecast period. The growth of this market is supported by increasing environmental concerns and the rising demand for sustainable sanitary products. As consumers become more eco-conscious, the need for biodegradable and efficient toilet paper solutions to combat environmental pollution and sewage system blockages is driving market expansion.

A significant growth factor in the water-soluble toilet paper market is the increasing awareness of environmental sustainability. Traditional toilet paper contributes to deforestation and landfill waste, prompting consumers to seek greener alternatives. Water-soluble toilet paper, which dissolves quickly in water, mitigates these environmental issues by reducing the burden on sewage systems and minimizing the risk of blockages. Additionally, governments and environmental organizations worldwide are advocating for environmentally friendly products, further propelling the market growth.

Technological advancements in the production of water-soluble toilet paper are also contributing to market growth. Manufacturers are investing in research and development to enhance the quality, strength, and softness of water-soluble toilet paper, making it comparable to traditional options. These innovations are attracting a broader consumer base, including those who prioritize comfort and quality. Furthermore, the development of biodegradable materials and the incorporation of natural fibers are expected to boost the market in the coming years.

The increasing adoption of water-soluble toilet paper in commercial and industrial applications is another key factor driving market growth. Commercial establishments, such as hotels, offices, and public facilities, are increasingly opting for sustainable sanitary products to align with corporate social responsibility initiatives and meet regulatory standards. Industrial sectors, including healthcare facilities, are also recognizing the benefits of water-soluble toilet paper in maintaining hygiene and reducing environmental impact. This growing acceptance across various sectors is anticipated to drive market growth significantly.

Regionally, North America and Europe are currently leading the water-soluble toilet paper market due to high environmental awareness and stringent regulations on sanitary products. Countries like the United States, Canada, Germany, and the United Kingdom are witnessing a higher adoption rate of water-soluble toilet paper. The Asia Pacific region is also expected to exhibit substantial growth during the forecast period, driven by the increasing urban population, rising disposable income, and growing environmental consciousness. Emerging economies, such as China and India, are likely to present lucrative opportunities for market players in the coming years.

Product Type Analysis

The water-soluble toilet paper market can be segmented based on product type into standard, biodegradable, and recycled categories. The standard water-soluble toilet paper is the most commonly used type, offering basic functionality with the added benefit of being water-soluble. This product type targets consumers who seek an eco-friendly alternative without compromising on performance. The demand for standard water-soluble toilet paper is primarily driven by residential users who prioritize convenience and environmental consciousness.

Biodegradable water-soluble toilet paper represents a rapidly growing segment within the market. This product type is made from biodegradable materials that break down naturally in the environment, offering a dual benefit of being water-soluble and eco-friendly. The increasing consumer preference for sustainable and biodegradable products is fueling the demand for this segment. Additionally, regulatory pressures and environmental guidelines encouraging the use of biodegradable materials are further driving the growth of biodegradable water-soluble toilet paper.

The recycled water-soluble toilet paper segment is gaining traction due to the rising awareness about recycling and resource conservation. This product type is manufactured from recycled paper materials, contributing to waste reduction and promoting a circular economy. Consumers who are environmentally conscious and support recycling initiatives are more likely to adopt recycled water-soluble toilet paper. The market for this segment is expected t

The price per unit in the tissue & hygiene paper market in the United Kingdom was modeled to stand at **** U.S. dollars in 2024. Between 2018 and 2024, the price per unit rose by **** U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The price per unit will steadily rise by **** U.S. dollars over the period from 2024 to 2029, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Tissue & Hygiene Paper.

In 2024, the UK tissue paper market decreased by -10.3% to $2.6B for the first time since 2020, thus ending a three-year rising trend. The market value increased at an average annual rate of +1.4% from 2012 to 2024; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, the market hit record highs at $2.9B in 2023, and then contracted in the following year.

The Paper and Paperboard Manufacturing industry faces the ever-growing threat and pressure of IT and telecommunications adoption, reducing paper usage. As such, over the five years through 2024-25, industry revenue is expected to slump at a compound annual rate of 2.3% to £3 billion. Some leading manufacturers, like AW UK Holdings Ltd, have exited the industry, while others have seen factory closures, like the Stoneywood paper mill in Aberdeen in 2022, contributing to the industry's downfall. Following some companies’ exits, the industry is consolidating, with many more prominent manufacturers acquiring smaller businesses. The COVID-19 outbreak in 2020-21 caused a large slump in industry revenue. Volatile commodity prices and weak downstream conditions, caused by forced business closures and more cautious consumer spending, led to widespread economic uncertainty and low investment. Industry imports and exports tanked amid supply chain disruption and trade restrictions off the back of the COVID-19 outbreak. The paper stationery manufacturing market and newspaper publishers took a huge hit, partly because of increased IT and telecommunication adoption, driven by a work-from-home trend that reduced paper consumption. Revenue is forecast to contract by 0.6% in 2024-25 and remain below pre-pandemic levels despite a promising revenue recovery after lockdown restrictions were lifted. Volatile wood pulp and paper prices, more immense regulatory pressures and supply chain disruption have caused industry profit to remain low. However, inflation stabilising in 2023-24 thanks to high interest rates limiting borrowing is rebuilding some consumer confidence in 2024-25. The ongoing shift towards electronic communications and media will continue to create challenging conditions for the industry over the coming years. In the short term, easing macroeconomic headwinds will support revenue prospects, especially as paper manufacturers start to re-invest their widening profit into the production process. Continuing investment in sustainability and automation practices within manufacturing facilities will put manufacturers in an excellent position to capitalise on a growing packaging and paper bag manufacturing market. As the plastic packaging tax escalates, paper manufacturers will sway customers away from unsustainable plastic bag manufacturers. Over the five years through 2029-30, industry revenue is forecast to creep upwards at a compound annual rate of 0.3% to exceed £3.1 billion.

Absorbable tissue spacer market in United Kingdom is growth-oriented and likely to reach the valuation of USD 6.0 million by the year 2025, with an estimated compound annual growth rate of 9.0% in the period 2025 to 2035.

Learn about the growing demand for toilet tissue, facial tissue, towel, and other paper products in the UK market and how market performance is expected to expand over the next decade.

Product Market size is rising upward in the past few years And it is estimated that the market will grow significantly in the forecasted period

The Paper and Paperboard Manufacturing industry has struggled with the ever-increasing threat of digitalisation across Europe dampening paper usage. This is the main reason revenue is expected to contract at a compound annual rate of 4.8% over the five years through 2024 to €115.8 billion. A number of companies have exited the market in recent years, driving the manufacturers left behind to consolidate – many of the more prominent manufacturers are acquiring smaller businesses to shore up their market share. The COVID-19 pandemic has been a key driver of the industry’s recent revenue decline, especially in 2020. Volatile commodity prices and weak downstream conditions, caused by enforced business closures across the majority of European countries and more cautious consumer spending, led to widespread economic uncertainty and low investment. Paper stationery manufacturers and newspaper publishers suffered greatly, partly because of Europe’s heightened degree of digitalisation (driven by a work-from-home trend) dampening paper consumption. Revenue is forecast to fall by 4.2% in 2024 and remain below pre-pandemic levels. Volatile wood pulp and paper prices, more regulatory pressures and supply chain disruption have caused profitability to remain low. The ongoing shift towards electronic communications and media will continue to create challenging conditions for manufacturers over the coming years. In the short term, macroeconomic headwinds (including high inflation and interest rates) are expected to ease, supporting revenue prospects, especially as paper manufacturers start to reinvest their widening profitability into the production process. Continuing investment in sustainability and automation within manufacturing facilities will put paper producers in a strong position to capitalise on a growing packaging and paper bag manufacturing market. Over the five years through 2029, revenue is slated to swell at a compound annual rate of 2% to €127.9 billion.

Significant fluctuations are estimated for all segments over the forecast period for the average volume per capita. The indicator decreases towards the end of the forecast period only in the segment Baby Diapers, while the remaining segments follow a positive trend. The difference between 2019 and 2029 amounts to an absolute value of **** U.S. dollars. Find further statistics on other topics such as a comparison of the average revenue per capita in the United States and a comparison of the price per unit in Austria. The Statista Market Insights cover a broad range of additional markets.

product market has been steadily increasing over recent years, and forecasts suggest a substantial growth trajectory in the upcoming period.