The United States apparel market reached a value of nearly USD 353.20 Billion in 2024. It is projected to grow at a CAGR of 2.40% during the forecast period of 2025-2034 to attain nearly USD 447.73 Billion by 2034.

The revenue in the apparel market in the United States was modeled to be ************* U.S. dollars in 2024. Between 2018 and 2024, the revenue rose by ************* U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************* U.S. dollars over the period from 2024 to 2029, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Apparel.

Comparing the ** selected regions regarding the revenue in the apparel market, the United States is leading the ranking (***** billion U.S. dollars) and is followed by China with ****** billion U.S. dollars. At the other end of the spectrum is Australia with ***** billion U.S. dollars, indicating a difference of ****** billion U.S. dollars to the United States. Find other insights concerning similar markets and segments, such as a ranking by country regarding per capita sales volume in the women's apparel segment of the apparel market and a ranking of subsegments in Thailand regarding revenue in the Apparel market as a whole.The Statista Market Insights cover a broad range of additional markets.

Snapshot img

US Online Fashion Retail Market Size 2025-2029

The us online fashion retail market size is forecast to increase by USD 303.9 billion at a CAGR of 15.6% between 2024 and 2029.

The Online Fashion Retail Market in the US is experiencing significant growth, driven by the rising trend of online shopping and the increasing popularity of sports apparel and footwear. Consumers are increasingly turning to the convenience and accessibility of online platforms to meet their fashion needs. The sports apparel and footwear industry's growth is further fueling market expansion, as consumers seek out the latest trends and styles in athletic wear. However, this market is not without challenges. Security and privacy concerns related to consumer data have emerged as a significant obstacle. With the increasing amount of personal information being shared online, retailers must prioritize data protection and privacy to maintain consumer trust. Failure to do so could result in reputational damage and lost sales. Retailers must invest in robust cybersecurity measures and transparent data handling practices to mitigate these risks and capitalize on the market's potential.

What will be the size of the US Online Fashion Retail Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free Sample

In the dynamic US online fashion retail market, high-end fashion brands are embracing e-commerce optimization, leveraging data analytics tools to personalize shopping experiences and boost sales. Blockchain technology is revolutionizing the industry by ensuring supply chain transparency and ethical production, resonating with consumers' growing demand for sustainable sourcing. Resale platforms and second-hand clothing are gaining traction, as unisex fashion and body positivity continue to influence purchasing decisions. Performance marketing, affiliate marketing, and social commerce are key strategies driving growth, with fashion photography and fashion blogging shaping consumer trends. Brands prioritize customer data privacy while implementing customer loyalty programs and subscription services. Trend analysis, size inclusivity, and fashion forecasting are essential components of successful digital marketing automation. Luxury goods and vintage fashion are thriving, with mobile wallet integration streamlining transactions. Omnichannel retail, fashion journalism, fashion styling, and live streaming are shaping the future of the industry.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. End-userWomenMenKidsProductApparelFootwearsBags and accessoriesTypeMass marketPremiumLuxuryPlatformMobile AppsWeb PortalsPrice RangeEconomyMid-RangePremiumGeographyNorth AmericaUS

By End-user Insights

The women segment is estimated to witness significant growth during the forecast period.

The online fashion retail market in the US is experiencing significant growth, driven by several key trends and factors. Product reviews and customer satisfaction play a crucial role in influencing purchasing decisions, with consumers relying on authentic feedback to make informed choices. Influencer marketing is also a major force, as fashion influencers and celebrities shape trends and promote products through social media channels. Virtual reality and augmented reality technologies are transforming the shopping experience, allowing customers to virtually try on clothes and visualize how they would look. Big data and recommendation algorithms are being leveraged to personalize shopping experiences, while trend forecasting ensures that retailers stay ahead of the curve. Content marketing, machine learning, and data analytics are essential tools for fashion brands, helping them to understand customer preferences and tailor their offerings accordingly. Textile suppliers and apparel manufacturers are integrating sustainable practices to cater to the growing demand for eco-friendly fashion. Mobile commerce and mobile app development are critical for reaching customers on the go, with mobile responsiveness and user interface design key considerations. Conversion rate optimization, data security, and payment gateways are essential for ensuring a seamless shopping experience. Customer service, inventory management, order fulfillment, and shipping logistics are all crucial components of a successful online fashion retail business. Social media marketing, email marketing, and fashion designers collaborations are effective strategies for reaching and engaging customers. Size and fit, fast fashion, and formal wear are popular categories, with quality control an

U.S. Fashion Ecommerce Market valued at US$ 144.97 Bn in 2025, is anticipated to reaching US$ 336.86 Bn by 2032, with a steady annual growth rate of 12.8%.

United States Apparel and Footwear Market was valued at USD 313.52 billion in 2024 and is anticipated to grow USD 471.34 billion by 2030 with a CAGR of 7.08%

This timeline shows clothing and clothing accessories store sales in the United States from 1992 to 2024. In 2024, U.S. clothing and clothing accessories store sales amounted to about 304 billion U.S. dollars. According to the NAICS definition, companies operating in this sector are retailing clothing and clothing accessories from fixed point-of-sale locations. The clothing industry in the United States The U.S. apparel market is the largest in the world. Retail sales in clothing stores in the United States regularly exceed 15 billion U.S. dollars on a monthly basis. Most recently, retail sales of clothing reached 27 billion U.S. dollars in clothing stores in December 2024. The revenue of the women's and girls' apparel market in the United States was approximately 191.4 billion U.S. dollars in 2024, whereas the revenue of the men's and boys' apparel market was around 111 billion U.S. dollars in the same period. Leading apparel brands Levi's is one of the most popular apparel brands among U.S. consumers, according to a survey run in the fourth quarter of 2024. The brand's popularity is reflected in their revenue, reaching an all-time high of 6.4 billion U.S. dollars in 2024.

The US Women Apparel Market is projected to value at more than USD 153 Billion from 2024 to 2029 as sustainable fashion drives growth in the usa women's apparel market.

The revenue is forecast to experience significant growth in all segments in 2029. As part of the positive trend, the revenue reaches the maximum value for all three different segments at the end of the comparison period. Particularly noteworthy is the segment Women's Apparel, which has the highest value of ****** billion U.S. dollars. Find further statistics on other topics such as a comparison of the average revenue per capita in Estonia and a comparison of the price per unit in the United Kingdom. The Statista Market Insights cover a broad range of additional markets.

The Cut and Sew Apparel Manufacturing industry is currently facing a complex landscape marked by shifting consumer preferences and intense global competition. Domestic production has seen a drop as manufacturers grapple with pressure from overseas competitors who offer lower costs. Also, there's a growing demand for sustainable and ethically produced garments, pushing manufacturers to adapt to changing market expectations. While the industry is experiencing a downturn at present, there remains potential for revitalization as consumer behavior evolves. Revenue has dropped at a CAGR of 1.8% over the past five years to reach an estimated $5.3 billion in 2025, when income is projected to drop by 2.7%. Increased labor costs and changing trade dynamics, including tariffs affecting raw material costs, have contributed to volatility. Many companies have struggled to keep pace with fast fashion, which dominates the market by swiftly introducing new styles. Consequently, some manufacturers have shifted to niche markets, focusing on high-quality, custom apparel with better profit. Despite these efforts, the industry's overall output has seen a steady drop, reflecting broader economic pressures and the rapid changes within the global apparel market. Looking ahead, the industry's performance over the next five years is expected to improve. A rebound could be driven by increased consumer interest in domestically made products and sustainable fashion. Technological advancements, like automation and 3D printing, may help reduce production costs and enable manufacturers to efficiently meet personalized consumer demands. Also, ongoing efforts to promote eco-friendly practices could position manufacturers as leaders in sustainable apparel. However, tariff policies must be carefully monitored, as they could impact raw material costs or alter competitive dynamics with international markets, potentially affecting the pace of the industry's recovery. Over the next five years, revenue will hike at a CAGR of 1.1% to reach an estimated $5.6 billion in 2030.

Discover the expected trends in the United States leather apparel market over the next decade, with a forecasted increase in both volume and value. By 2035, it is projected to reach 13M units and $1.1B respectively.

This industry sells licensed sports apparel, accessories and collectibles. Retailers must obtain a license from professional leagues and sporting associations to sell branded sports apparel and accessories. The industry does not include products purchased through big-box retailers and department stores.

The North American e-commerce apparel market, valued at approximately $XXX million in 2025 (estimated based on global market size and regional market share proportions), is experiencing robust growth, projected to maintain a Compound Annual Growth Rate (CAGR) of 8.10% from 2025 to 2033. This expansion is fueled by several key drivers. The increasing penetration of internet and smartphone usage across all demographics, especially among younger consumers who are digitally native, is a primary factor. Furthermore, the convenience offered by online shopping, including wider selection, 24/7 availability, and ease of comparison shopping, significantly contributes to market growth. The rise of social commerce and influencer marketing further enhances brand discovery and drives sales. Several prominent trends are shaping the market landscape. Personalization and customization are gaining traction, with consumers demanding tailored experiences and bespoke products. Sustainable and ethical fashion initiatives are also gaining momentum, as consumers increasingly prioritize environmentally friendly and socially responsible brands. Conversely, challenges remain. Concerns about product authenticity and sizing inconsistencies, along with the costs associated with returns and logistics, pose restraints to market expansion. The market is segmented by product type (formal, casual, sportswear, nightwear, others), end-user (men, women, children), and platform type (third-party retailers and company websites). Major players like LVMH, Kering, Chanel, Levi Strauss & Co., and Inditex are leveraging their established brands and strong online presence to dominate the market. However, smaller, niche brands are also emerging, particularly in the sustainable and personalized fashion segments. The United States, as the largest economy in North America, accounts for the lion's share of this market, while Canada and Mexico show promising growth potential. The forecast for 2025-2033 indicates a trajectory of sustained growth, driven by the continued adoption of e-commerce and the evolving consumer preferences. However, the market's evolution will depend heavily on overcoming challenges like enhancing consumer trust in online purchases, improving supply chain efficiency, and addressing concerns about sustainability and ethical sourcing. Competitive strategies will focus on brand building, personalized marketing, and providing seamless and reliable online experiences to capture market share and capitalize on the significant growth opportunity in the North American e-commerce apparel sector. Effective logistics and returns management will be crucial to build consumer confidence. Recent developments include: March 2023: H&M announced the launch of its online United States resale program; the company introduced the platform in partnership with ThredUp to reduce fashion waste. The company claims that the launch of the platform included 30,000 items of used clothes and accessories in the women's and kids' categories on its website., February 2023: Adidas announced its plans to launch a new collection of trendy sportswear-style clothing targeted at the next generation; American actress and Gen Z style icon Jenna Ortega modeled the brand. The company claims that the Sportswear apparel will be introduced both online and in stores., February 2023: In an effort to boost Massimo Dutti's brand awareness and sales in the United States, the Inditex group continued to integrate its brands and introduced the former brand's offer on Zara's United States website.. Key drivers for this market are: Increased Internet Usage and Effortless Shopping Experience, Growing Consumer Inclination Towards Appearance and Latest Fashion. Potential restraints include: Increased Internet Usage and Effortless Shopping Experience, Growing Consumer Inclination Towards Appearance and Latest Fashion. Notable trends are: Increased Internet Usage and Effortless Shopping Experience.

The USA & Canada secondhand apparel market size is valued at USD 24.8 billion in 2025 and is expected to grow at a 12.9% CAGR from 2025 to 2035. The industry is projected to reach USD 83.3 billion by 2035.

Competitive Outlook

The United States Apparel Logistics Market Report is Segmented by Service (Transportation, Warehousing, Inventory Management, And Other Value-Added Services). The Report Offers Market Size and Forecasts Value (USD) for all the Above Segments.

Graph and download economic data for Unit Labor Costs for Retail Trade: Clothing and Clothing Accessories Stores (NAICS 448) in the United States (IPUHN448U101000000) from 1988 to 2024 about unit labor cost, apparel, NAICS, retail trade, sales, retail, and USA.

United States AI in Fashion Market By Size, Share, Trends, Growth, Forecast 2025, Segmented By Component, By Deployment Mode, By Category, By Application, By End User, By Region, Competition Forecast and Opportunities

Access North America Second Hand Apparel Industry Overview which includes North America country analysis of (United States, Canada, Mexico), market split by Type, Sales Channel, Sector, Target Population

Graph and download economic data for Labor Productivity for Manufacturing: Apparel Accessories and Other Apparel Manufacturing (NAICS 31599) in the United States (IPUEN31599L000000000) from 1987 to 2024 about productivity, apparel, NAICS, IP, labor, manufacturing, and USA.

Market Size statistics on the Clothing & Clothing Accessories Wholesaling industry in the US