The United States Brandy Market was valued at above USD 7.63 Billion in 2022.

The combined volume in the 'Brandy' segment of the alcoholic drinks market in the United States was modeled to be ************** litres in 2024. Between 2018 and 2024, the combined volume rose by ************ litres, though the increase followed an uneven trajectory rather than a consistent upward trend. The combined volume will steadily rise by *********** litres over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Brandy.

Brandy Market Outlook

The global brandy market size was estimated at $22.5 billion in 2023 and is projected to reach approximately $31.9 billion by 2032, with a compound annual growth rate (CAGR) of 4.0%. This growth can be attributed to increasing consumer demand for premium alcoholic beverages and evolving consumption patterns across various age demographics.

One of the significant growth factors in the brandy market is the rising consumer preference for premium spirits. The global trend towards premiumization is driving the demand for high-quality, aged brandy products. Consumers are increasingly willing to pay a premium for quality and authenticity, particularly in developed regions. This shift in consumer preference is also supported by the increasing disposable incomes and the growing middle-class population in emerging markets.

Another key driver is the global expansion of the hospitality and tourism industry, which significantly boosts the consumption of alcoholic beverages, including brandy. The proliferation of bars, pubs, and restaurants, along with the growing culture of social drinking, has led to increased brandy sales. Moreover, the practice of pairing brandy with gourmet food in high-end dining establishments has also contributed to its rising popularity, especially in North America and Europe.

The growing trend of online retail is also providing a significant push to the brandy market. With the increasing penetration of the internet and smartphones, more consumers are turning to online platforms for purchasing alcoholic beverages. E-commerce offers convenience, a wider range of products, and competitive pricing, which further drives the market growth. Additionally, the COVID-19 pandemic has accelerated the shift towards online retail, with many consumers preferring to buy alcohol online due to lockdowns and social distancing measures.

From a regional perspective, Europe continues to hold a dominant position in the global brandy market, driven by its long-standing tradition of brandy production and consumption. However, Asia Pacific is emerging as a lucrative market, supported by the growing middle-class population and increasing disposable incomes. The rising popularity of Western-style spirits among the younger demographic in countries like China and India is further fueling market growth in the region.

Product Type Analysis

The brandy market is categorized by product type into Cognac, Armagnac, Fruit Brandy, and others. Cognac, a high-end brandy originating from the Cognac region in France, is renowned for its quality and heritage. It represents a significant share of the market, driven by its premium positioning and strong demand in markets such as the United States, China, and Europe. The rising trend of luxury consumption and gifting culture during festive seasons and special occasions further propels the sales of Cognac. Additionally, major Cognac producers are investing in extensive marketing campaigns and strategic partnerships to enhance their market presence.

Armagnac, another distinguished variant of French brandy, also holds a notable share in the market. Known for its rich and complex flavors, Armagnac is gaining popularity among connoisseurs and aficionados. The growth in this segment is supported by the increasing global awareness and appreciation of artisanal and craft spirits. Armagnac producers are emphasizing sustainable and traditional production methods, which appeal to eco-conscious consumers. Furthermore, the growing trend of mixology and cocktail culture is driving the use of Armagnac in innovative and premium cocktails.

Fruit Brandy, which includes varieties such as apple, cherry, and peach brandy, is experiencing steady growth. The demand for fruit brandy is particularly strong in Europe and North America, where it is often consumed as a digestif. The versatility of fruit brandy in culinary applications and innovative cocktail recipes is also driving its popularity. Moreover, the trend towards natural and organic products is benefiting the fruit brandy segment, with consumers seeking out high-quality, craft-made options.

Other types of brandy, including those from different regions and non-traditional variants, are also contributing to the market growth. These include brandy produced in countries like the United States, Spain, and South Africa. The diversification of product offerings and the introduction of unique flavor profiles are attracting a broader consumer base. Additionally, the experimental approach of younger consumers towards d

The United States brandy market reached around USD 5.80 Billion in 2024. The market is estimated to grow at a CAGR of 6.80% during the forecast period of 2025-2034 to attain nearly USD 11.20 Billion by 2034.

The combined revenue per capita in the 'Brandy' segment of the alcoholic drinks market in the United States was modeled to amount to ***** U.S. dollars in 2024. Between 2018 and 2024, the combined revenue per capita rose by *** U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The combined revenue per capita will steadily rise by *** U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Brandy.

Statistics illustrates market overview of wine, brandy, and brandy spirits in the United States from 2013 to 2024.

Fruit Brandy Market Outlook

The global fruit brandy market size was estimated to be around USD 3.2 billion in 2023 and is projected to reach approximately USD 4.5 billion by 2032, reflecting a compound annual growth rate (CAGR) of 3.8% during the forecast period. The growing consumer inclination towards premium and artisanal alcoholic beverages is a key growth factor driving this market. As consumers become more experimental with their beverage selections, the demand for fruit-based brandies, which offer unique flavors and experiences, is expected to expand significantly. This trend is complemented by a rising appreciation for craft distilleries and small-batch production, which is contributing to the market's positive outlook.

The increasing globalization and cross-cultural exchange have played a significant role in introducing fruit brandies to new markets worldwide. As more consumers become exposed to different culinary traditions and beverages from various countries, there is a heightened interest in exploring diverse alcohol options, including fruit brandies. This demand is further supported by the premiumization trend within the alcohol industry, where consumers are willing to pay more for exclusive and high-quality products. Furthermore, the rise of cocktail culture has led to increased usage of fruit brandy as a key ingredient, driving its popularity among bartenders and mixologists who are keen on crafting unique and flavorful drinks.

Another contributing factor to the growth of the fruit brandy market is the increasing focus on health and wellness among consumers. As individuals become more health-conscious, there is a shift towards natural and organic beverages, with fruit brandies being perceived as a more "natural" alcoholic option due to their fruit-based origins. Additionally, the use of fruit brandy in culinary applications is expanding, as chefs and home cooks alike experiment with incorporating its distinct flavors into dishes. This versatility within both the beverage and culinary sectors is expected to sustain the demand for fruit brandy, further driving market growth.

The growing trend of e-commerce and online retail has also facilitated the expansion of the fruit brandy market. With the increasing adoption of digital platforms, consumers now have greater access to a wide variety of alcoholic beverages, including niche products like fruit brandy. Online retail offers the advantage of convenience and a broader selection, enabling consumers to explore and purchase products that may not be readily available in physical stores. This shift towards online purchasing is expected to continue supporting market growth, particularly as digital infrastructure improves in emerging markets.

Product Type Analysis

The fruit brandy market is segmented into various product types, including apple brandy, pear brandy, cherry brandy, and plum brandy, among others. Apple brandy holds a significant market share due to its widespread popularity and long-standing cultural associations in various regions, such as the United States and parts of Europe. Known for its rich and fruity flavor profile, apple brandy is often enjoyed neat or as a key ingredient in cocktails, contributing to its sustained demand. The production of apple brandy is also supported by the ample availability of apples, making it a cost-effective option for producers, which further bolsters its market position.

Pear brandy, also known as poire, is another important segment within the fruit brandy market. It is particularly popular in European countries such as France and Switzerland, where it is traditionally produced. The unique taste of pear brandy, characterized by its delicate and aromatic profile, appeals to consumers seeking a distinct and refined beverage experience. The production of pear brandy often involves the use of specific pear varieties, adding to its exclusivity and premium appeal. As global awareness and appreciation for diverse brandy types grow, the pear brandy segment is poised to experience gradual expansion.

Cherry brandy is known for its vibrant color and sweet, tart flavor, making it a popular choice in the cocktail and dessert scenes. Traditionally produced in Central and Eastern Europe, cherry brandy has gained traction in other parts of the world due to its versatility and ability to enhance a variety of culinary and beverage applications. Its unique taste profile makes it a favorite among consumers who appreciate bold and fruity flavors. The cherry brandy market is expected to grow as more consumers discover its multifaceted uses and as producers innovate w

Brandy (Spirits) Market in United States of America – Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Brandy market in United States of America. The research handbook provides up-to-date market size data for period 2012-2017 and illustrative forecast to 2022 covering key market aspects like Sales Value and Volume for Brandy and its variants Armagnac, Cognac, Fruit Brandy and Other Grape Brandy. Read More

According to this forecast, the combined volume per capita will stay nearly the same over the forecast period. Notably, the combined volume per capita of the 'Brandy' segment of the alcoholic drinks market was continuously increasing over the past years.Find other key market indicators concerning the volume and revenue. The Statista Market Insights cover a broad range of additional markets.

Brandy Market Outlook

According to our latest research, the global brandy market size reached USD 24.8 billion in 2024, with a steady Compound Annual Growth Rate (CAGR) of 4.2% observed over the past year. This growth is primarily fueled by evolving consumer preferences, premiumization trends, and increasing demand for craft spirits in both developed and emerging economies. By 2033, the market is forecasted to reach USD 36.2 billion, reflecting sustained momentum across all segments as premium and innovative offerings continue to reshape the competitive landscape.

One of the pivotal growth factors driving the brandy market is the rising consumer inclination towards premium and super-premium alcoholic beverages. As disposable incomes increase, particularly in Asia Pacific and parts of Europe, consumers are demonstrating a pronounced preference for high-quality spirits that offer unique taste profiles and exclusivity. This shift is evident in the growing popularity of aged brandies such as XO and VSOP, which command higher price points and are often associated with luxury and status. Furthermore, the influence of Western drinking culture and the proliferation of cocktail culture, especially among younger demographics, have contributed significantly to the expansion of the brandy market globally.

Another significant growth driver is the innovation within the product category, encompassing new flavors, packaging, and marketing strategies. Producers are increasingly experimenting with fruit-infused variants, limited-edition releases, and collaborations with renowned mixologists to appeal to a broader audience. The emergence of craft distilleries and small-batch production has also introduced a new dimension of authenticity and storytelling, which resonates strongly with millennial and Gen Z consumers. Additionally, digital marketing and e-commerce platforms have enabled brands to reach new customer segments, further accelerating market penetration and brand visibility.

The expansion of distribution channels, particularly the rise of off-trade sales through supermarkets, specialty stores, and online platforms, has played a crucial role in the market’s growth. With the advent of digital retailing, consumers now enjoy greater accessibility to a wide range of brandy products, including international and boutique labels. This shift has also been complemented by the resurgence of on-trade channels such as bars, restaurants, and hotels, where experiential marketing and brand activations have contributed to increased brand awareness and trial. The COVID-19 pandemic temporarily disrupted on-trade sales; however, the swift adaptation to online sales and home delivery services mitigated the impact and set a new trajectory for future growth.

Regionally, the brandy market exhibits dynamic growth patterns, with Asia Pacific emerging as a key driver due to the rapid urbanization, expanding middle-class population, and evolving consumer lifestyles. Europe, with its rich heritage of cognac and armagnac production, continues to dominate in terms of value, while North America is witnessing robust growth fueled by the craft spirits movement and premiumization trends. Latin America and the Middle East & Africa are also showing promising potential, supported by increasing tourism and changing consumer attitudes towards Western spirits. These regional dynamics underscore the diverse opportunities and challenges that shape the global brandy market landscape.

Product Type Analysis

The brandy market is segmented by product type into Cognac, Armagnac, Pisco, American Brandy, Fruit Brandy, and Others, each offering distinct characteristics and catering to diverse consumer preferences. Cognac remains the most prestigious and widely recognized segment, celebrated for its strict production regulations and association with luxury. The global appeal of cognac, particularly in China and the United States, has driven significant value growth, with consumers seeking aged variants such as XO and VSOP for special occasions and gifting. Armagnac, while less globally prominent than cognac, is gaining traction among connoisseurs seeking artisanal and terroir-driven spirits, with producers emphasizing traditional methods and unique flavor profiles to differentiate their offerings.

The United States Spirits Market Report Segments the Industry Into Product Type (Brandy and Cognac, Liqueur, Whiskies, Rum, White Spirits, Tequilla and Mezcel, and Other Spirit Types; by End User (Men and Women); by End User (Men and Women); Distribution Channel (On-Trade, and Off-Trade), and Region (Northeast, Midwest, South, West). The Market Forecasts are Provided in Terms of Value (USD).

Fruit Distilled Spirits Market Outlook

The global fruit distilled spirits market size was valued at USD 14.7 billion in 2023 and is expected to reach USD 23.5 billion by 2032, growing at a CAGR of 5.5% during the forecast period. This significant growth is driven by the increasing demand for premium alcoholic beverages and the rising popularity of craft spirits among consumers worldwide.

One major growth factor for the fruit distilled spirits market is the growing consumer preference for artisanal and craft spirits. As consumers become more educated about different types of spirits and their unique flavor profiles, there is a noticeable shift towards high-quality, small-batch products. This trend is further fueled by the millennial generation, which values authenticity and is willing to pay more for premium, unique experiences. Moreover, the expansion of the hospitality and tourism industry has significantly contributed to the demand for fruit distilled spirits, as these beverages are often featured in upscale bars, restaurants, and hotels.

Another crucial factor driving market growth is the increasing global awareness of the health benefits associated with moderate alcohol consumption. Studies have shown that fruit-based spirits, when consumed in moderation, can offer certain health benefits such as improved digestion and cardiovascular health. This has prompted a surge in demand, especially among health-conscious consumers who are seeking healthier drinking alternatives. Additionally, innovations in flavors and the introduction of new fruit-based spirits are attracting a large number of consumers, further propelling market growth.

Cognac & Brandy have long been celebrated for their rich history and exquisite craftsmanship. Originating from the Cognac region of France, these spirits are known for their complex flavors and aging process, which involves maturing in oak barrels for several years. This meticulous aging process imparts a unique character to the spirits, making them highly sought after by connoisseurs. The global market for Cognac & Brandy is experiencing a resurgence, driven by the increasing demand for premium and luxury spirits. As consumers become more discerning, they are drawn to the heritage and authenticity that Cognac & Brandy offer, further boosting their popularity in the fruit distilled spirits market.

The growth of e-commerce platforms has also played a pivotal role in boosting the sales of fruit distilled spirits. With the rise of online shopping, consumers have easier access to a wider variety of fruit-based spirits from around the world. Online platforms not only provide convenience but also offer detailed information about the products, allowing consumers to make informed choices. Moreover, the integration of advanced technologies such as augmented reality (AR) and virtual reality (VR) in online retail is enhancing the shopping experience, leading to increased consumer engagement and higher sales.

Regionally, Europe holds the largest share in the fruit distilled spirits market, driven by the region's long-standing tradition of producing and consuming fruit-based alcoholic beverages. Countries such as France, Germany, and Italy are prominent producers of high-quality fruit distilled spirits, including brandy and schnapps. North America is also a significant market, with the United States experiencing robust growth due to the rising popularity of craft spirits. The Asia Pacific region is expected to witness the highest growth rate during the forecast period, fueled by increasing disposable incomes and changing consumer preferences in countries like China and India.

Craft Vodka has emerged as a significant player in the spirits industry, capturing the attention of consumers seeking unique and artisanal products. Unlike mass-produced vodka, craft vodka is often made in small batches using high-quality ingredients and traditional distillation methods. This focus on quality and craftsmanship has led to a growing appreciation for craft vodka among consumers who value authenticity and innovation. The rise of craft vodka is also fueled by the increasing interest in mixology and the desire for distinctive cocktails. As a result, craft vodka is becoming a staple in upscale bars and restaurants, contributing to the overall growth of the fruit distilled spirits market.

Product Type Analysis</h2&g

The combined revenue in the 'Brandy' segment of the alcoholic drinks market in the United States was forecast to continuously increase between 2024 and 2029 by in total *** billion U.S. dollars (+***** percent). After the ninth consecutive increasing year, the combined revenue is estimated to reach ***** billion U.S. dollars and therefore a new peak in 2029. Find other key market indicators concerning the average revenue per user (ARPU) and average consumption per capita. The Statista Market Insights cover a broad range of additional markets.

Production of Wine and Brandy Spirit in the United States - 2025. Find the latest marketing data on the IndexBox platform.

The global Cognac and Brandy market is projected to reach USD XX million by 2033, exhibiting a CAGR of XX% during the forecast period. The increasing demand for premium and luxury spirits, coupled with the growing popularity of cocktails and mixology, is driving the market growth. The rising disposable income and changing consumer preferences towards sophisticated alcoholic beverages further contribute to the market expansion. The market is segmented by type, application, and region. Based on type, the VS segment holds the largest market share due to its affordability and wide availability. However, the XO segment is expected to grow at the highest CAGR due to the increasing demand for premium and aged spirits. The household application segment dominates the market, driven by the consumption of Cognac and Brandy as an after-dinner drink or for special occasions. Geographically, North America and Europe are the key markets, with the United States, France, and the United Kingdom being the major contributors. Asia-Pacific is expected to witness substantial growth due to the rising disposable income and growing awareness of premium spirits in the region.

United States Spirits Market size was valued at USD 78.79 Billion in 2024 and is projected to reach USD 90.81 Billion by 2032, growing at a CAGR of 5.27% from 2025 to 2032.

Key Market Drivers

Economic Resilience & Consumer Confidence: The U.S. spirits market has demonstrated remarkable economic resilience despite the challenges of inflation and interest rate hikes.

Evolving Consumer Preferences: One of the most significant drivers of growth in the U.S. spirits market is the shift in consumer preferences toward premium, craft, and artisanal products.

In April 2025, the average wine and brandy spirit import price amounted to $6.1 per litre, picking up by 8.4% against the previous month.

According to Connecticut law, no manufacturer, wholesaler, or out-of-state shipper may ship, transport or deliver within Connecticut, or sell or offer for sale, any alcoholic liquor unless the following information is registered with, and approved by, the Connecticut Department of Consumer Protection: The name of the brand, trade name or other distinctive characteristics by which the alcoholic liquors are bought and sold, the name and address of the manufacturer, and the name and address of each wholesaler permittee who is authorized by the manufacturer or his authorized representative to sell such alcoholic liquors. Brand registration is valid for three (3) years. The registration and subsequent renewal fees are payable by the manufacturer or his authorized representative when such liquors are manufactured in the United States and by the importer or his authorized representative when such liquors are imported into the country. No manufacturer, wholesaler, or out-of-state shipper may discriminate in price discounts between one permittee and another on sales or purchases of alcoholic liquors bearing the same brand or trade name and of like age, size and quality, nor shall he allow in any form any discount, rebate, free goods, allowance or other inducement for the purpose of making sales or purchases.

The Online Beer, Wine and Liquor Sales industry comprises operators that sell prepackaged beer, wine and liquor through online stores. This industry also includes companies that sell online as a complement to physical storefronts.

The market for Cherry Brandy is anticipated to expand significantly over the forecast period. In 2025, the market size was valued at 1273.9 million, and it is projected to reach 1824.4 million by 2033, exhibiting a CAGR of 3.4%. The rising popularity of premium spirits and the increasing preference for flavored beverages are driving the growth of the Cherry Brandy market. Additionally, the growing adoption of online sales channels is creating new opportunities for market players. Among the key market segments, the Online Sales segment is expected to witness the highest growth rate during the forecast period. This growth can be attributed to the increasing convenience and ease of purchasing products online. The 750Ml segment is anticipated to dominate the market throughout the forecast period. Geographically, North America is expected to remain the largest market for Cherry Brandy, followed by Europe and Asia Pacific. The United States, Canada, and the United Kingdom are the major markets in these regions. The market in developing economies, such as China and India, is also anticipated to grow at a significant pace. This comprehensive report provides in-depth insights into the global cherry brandy market, with a focus on key industry trends, market dynamics, and competitive landscapes.