The North America Breakfast Cereal Market Report is Segmented by Product Type (Ready-To-Eat Cereals, Ready-To-Cook Cereals), Ingredient Source (Wheat, Corn, and More), Product Nature (Conventional, Organic), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, and More), and Geography (United States, Canada, Mexico, Rest of North America). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Tons).

The revenue in the 'Breakfast Cereals' segment of the food market in the United States was modeled to stand at ************* U.S. dollars in 2024. Following a continuous upward trend, the revenue has risen by *********** U.S. dollars since 2018. Between 2024 and 2030, the revenue will rise by ************ U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Breakfast Cereals.

In 2024, the volume in the 'Breakfast Cereals' segment of the food market in the United States was modeled to amount to ************ kilograms. Between 2018 and 2024, the figure dropped by ********** kilograms, though the decline followed an uneven course rather than a steady trajectory. From 2024 to 2030, the volume will rise by ********** kilograms, showing an overall upward trend with periodic ups and downs.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Breakfast Cereals.

Learn about the anticipated growth in the United States breakfast cereal market over the next decade, with market volume expected to reach 4.7M tons and market value projected to reach $13.6B by 2035.

The North American breakfast cereals market, valued at approximately $XX million in 2025, is projected to experience steady growth, driven by several key factors. The convenience of ready-to-eat cereals, coupled with increasing health consciousness among consumers, fuels demand for healthier options like those made with whole grains and featuring added nutrients. The market is segmented by type (ready-to-cook and ready-to-eat), product type (corn-based, mixed/blended, and others), and distribution channel (supermarkets, convenience stores, online retail, etc.). Major players like General Mills, Kellogg's, and PepsiCo dominate the market, leveraging strong brand recognition and extensive distribution networks. However, the market also witnesses growth from smaller, specialized brands focusing on organic and natural options, catering to the growing demand for healthier, ethically sourced products. The 4.60% CAGR suggests a consistent expansion over the forecast period (2025-2033), indicating sustained consumer preference for breakfast cereals despite competition from alternative breakfast choices. Growth within the North American market is further influenced by shifting consumer preferences. The increasing prevalence of busy lifestyles encourages the consumption of quick and convenient breakfast options, thereby boosting the ready-to-eat segment. Conversely, a growing awareness of the health implications of excessive sugar consumption is prompting manufacturers to innovate with lower-sugar, higher-fiber formulations. The online retail channel is also showing robust growth, providing consumers with greater accessibility and product variety. While pricing pressures and fluctuating raw material costs pose challenges, the market's overall trajectory suggests a positive outlook, with opportunities for both established players and emerging brands to capitalize on evolving consumer preferences and product innovations. The continued focus on healthier ingredients and convenient formats will be crucial for maintaining market growth throughout the forecast period. Recent developments include: Dec 2022: From the house of Pagariya Food Product Pvt. Ltd, Kwality, one of the major producers of masalas, instant mixes, and breakfast cereals, announced its new line of ready-to-eat nutritious and delicious cereal. Pagariya Food Products expanded internationally, exporting to over 32 countries, including the United States., Feb 2022: Post Holdings declared the launch of its latest product in breakfast cereals, "Incredi-Bowl," a keto-friendly breakfast cereal in three different varieties such as frosted flakes, chocolate crunch, and honey nut hoops., Jan 2022: with the "Go Bananas for Breakfast!" campaign, Chiquita bananas, General Mills Big G cereals, and Yoplait yogurt announced their partnership in an effort to boost sales of their respective breakfast cereals.. Notable trends are: Rising Demand for Ready-to-eat Breakfast Cereals.

The United States breakfast cereals market is assessed to grow at a CAGR of 4.50% between 2025 and 2034. The market is being aided by the growing focus on health and wellness.

Changing consumer trends and economic growth have translated into pressured demand for cereal producers. The increasing adoption of low-carb diets has grown increasingly popular, thereby limiting the number of consumers buying traditional cereals high in carbohydrates. Meanwhile, other health-conscious consumers are primarily interested in cereals made with nutritious ingredients like whole grains and seeds. Companies have also struggled as consumers leverage rebounding disposable incomes, indulging in premium breakfast foods such as gourmet omelets and avocado toast. Consumer preferences have shifted toward convenient and portable foods, like protein bars and yogurt, as free time becomes more limited, further hampering cereal demand. Still, cereal popularity has remained relatively steady in recent years despite these challenges. Overall, revenue has inched downward at a CAGR of 1.5% over the past five years to reach $11.8 billion in 2025, including a 1.3% drop in 2025 alone. Purchases as a share of revenue have remained high through the end of 2025 amid a boost in the price of corn and coarse grains, leading profit to stagnate. Even so, new companies have entered the industry, hoping to gain market share in the growing healthy cereals market. Prominent acquisition activity by major producers, including Post Holdings, has kept the producers trending toward consolidation. Climbing disposable income and robust consumer spending will encourage health-conscious consumers to purchase more high-end cereals, which companies often market as a healthier option at a higher price point. Swelling competition from substitutes, including breakfast sandwiches from fast food restaurants or grab-and-go options at coffee shops, will contribute to the overall drop in revenue among cereal producers over the past five years. Many large producers will adapt by offering on-the-go cereal bowls and other mobile products. Nonetheless, revenue will dip down slightly at an expected CAGR of 0.2% over the next five years to $11.7 billion in 2030.

The average volume per capita in the 'Breakfast Cereals' segment of the food market in the United States was forecast to continuously decrease between 2025 and 2030 by in total *** kilograms (***** percent). After the ****** consecutive decreasing year, the average volume per capita is estimated to reach **** kilograms and therefore a new minimum in 2030. Find further information concerning the revenue change in the food market in Malaysia and the revenue in the 'Baby Food' segment of the food market in Russia. The Statista Market Insights cover a broad range of additional markets.

Worldwide revenue from the sales of breakfast cereals is estimated to reach US$ 52.78 billion in 2024, as revealed in a newly published report by Fact.MR. The global breakfast cereal market has been forecasted to expand at a CAGR of 4.1% to reach US$ 78.88 billion by the end of 2034.

Report Attribute	Detail
Breakfast Cereal Market Size (2024E)	US$ 52.78 Billion
Forecasted Market Value (2034F)	US$ 78.88 Billion
Global Market Growth Rate (2024 to 2034)	4.1% CAGR
Supermarkets/Hypermarkets Segment Share (2034F)	37.2%
East Asia Market Share (2034F)	23.1%
Canada Market Growth Rate (2024 to 2034)	4.5% CAGR
Key Companies Profiled	Kellogg Company; B&G Foods Inc.; Marico Ltd.; Bagrrys India Ltd.; Nestlé SA; General Mills Inc.; PepsiCo Inc.; Weetabix Ltd.; Bob’s Red Mill; Erewhon; MOM Brands Company; Post Holding Inc.; Calbee Inc.

Country-wise Insights

Attribute	United States
Market Value (2024E)	US$ 5.61 Billion
Growth Rate (2024 to 2034)	4.5% CAGR
Projected Value (2034F)	US$ 8.74 Billion

Attribute	China
Market Value (2024E)	US$ 5.78 Billion
Growth Rate (2024 to 2034)	4.1% CAGR
Projected Value (2034F)	US$ 8.65 Billion

Attribute	Japan
Market Value (2024E)	US$ 3.42 Billion
Growth Rate (2024 to 2034)	4.6% CAGR
Projected Value (2034F)	US$ 5.36 Billion

Category-wise Insights

Attribute	Ready-to-Eat Cereals
Segment Value (2024E)	US$ 28.45 Billion
Growth Rate (2024 to 2034)	4% CAGR
Projected Value (2034F)	US$ 42.04 Billion

Attribute	Supermarkets/Hypermarkets
Segment Value (2024E)	US$ 20.42 Billion
Growth Rate (2024 to 2034)	3.7% CAGR
Projected Value (2034F)	US$ 29.34 Billion

Discover the latest projections for the breakfast cereal market in the United States, with an expected increase in consumption over the next decade. Anticipated growth in market volume and value is forecasted, providing insights into the market's performance.

"Breakfast Cereals (Bakery & Cereals) Market in the United States – Outlook to 2020: Market Size, Growth and Forecast Analytics" is the result of Canadean’s extensive market research covering the Breakfast Cereals market in United States. The report presents detailed historic and forecast data on the Breakfast Cereals consumption trends in United States, offering consumption volume and value at market and category level. Bringing together Canadean’s research, modeling, and analysis expertise to develop uniquely detailed market data, it allows both foreign and domestic companies to identify the market dynamics of overall Breakfast Cereals sales, and remain sensitive to those categories that will be in the ascendency in the coming years. This is an on-demand research handbook and will be delivered within 2 working days (excluding weekends) of the purchase. Read More

The U.S. breakfast cereal market was estimated at $10B in 2024, remaining stable against the previous year. Overall, consumption, however, continues to indicate a relatively flat trend pattern. Breakfast cereal consumption peaked at $10.3B in 2018; however, from 2019 to 2024, consumption failed to regain momentum.

The average revenue per capita in the 'Breakfast Cereals' segment of the food market in the United States was modeled to stand at ***** U.S. dollars in 2024. Following a continuous upward trend, the average revenue per capita has risen by **** U.S. dollars since 2018. Between 2024 and 2030, the average revenue per capita will rise by **** U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Breakfast Cereals.

Ready To Eat Breakfast Cereal Market Outlook

The global ready-to-eat breakfast cereal market size was valued at USD 36.2 billion in 2023 and is projected to reach USD 54.6 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.5% during the forecast period. The rising consumer preference for convenient and healthy breakfast options is a significant growth factor driving this market. The increased health consciousness among consumers, coupled with the hectic lifestyle that limits time for preparing traditional breakfast options, has significantly boosted the demand for ready-to-eat (RTE) breakfast cereals globally.

One of the primary growth factors of the ready-to-eat breakfast cereal market is the increasing awareness about health and wellness among consumers. There is a growing trend towards consuming nutritious and balanced diets, which has propelled the demand for fortified cereals that are rich in vitamins, minerals, and fiber. The ease of preparation and the nutritional benefits offered by RTE cereals make them an attractive option for health-conscious individuals, especially among the working population and millennials who seek quick yet healthy meal solutions.

Moreover, the rapid urbanization and the rise in the number of nuclear families have further spurred the demand for convenient breakfast options. The busy lifestyle of urban dwellers has led to a preference for quick and easy-to-prepare meals, which has amplified the market growth of RTE breakfast cereals. Additionally, the increasing disposable income has enabled consumers to spend more on premium and healthy food products, positively impacting the market growth. Furthermore, the wide variety of flavors and types available in the market caters to diverse consumer preferences, further bolstering market expansion.

Another pivotal factor contributing to the market's growth is the aggressive marketing and promotional strategies adopted by cereal manufacturers. Companies are investing heavily in advertising campaigns, endorsements by celebrities, and promotional activities to attract a larger consumer base. The development of new product variants, such as organic and gluten-free cereals, is also a key strategy employed by market players to cater to the evolving consumer demands. The increasing penetration of e-commerce platforms has provided a significant boost to the market, as it offers a convenient shopping experience and a wider choice of products for consumers.

The growing popularity of Packaged Muesli Products is also contributing to the expansion of the ready-to-eat breakfast cereal market. Muesli, known for its wholesome ingredients like oats, nuts, seeds, and dried fruits, offers a nutritious and convenient breakfast option that aligns with the health-conscious trends. Packaged muesli products are particularly appealing to consumers seeking variety and customization in their breakfast choices, as they can be easily mixed with milk, yogurt, or fruit. The versatility and health benefits of muesli make it a popular choice among consumers looking for a balanced and satisfying meal to start their day. As manufacturers continue to innovate with new flavors and ingredient combinations, the demand for packaged muesli products is expected to rise, further driving market growth.

Regionally, North America holds a significant share of the global RTE breakfast cereal market, driven by the high consumption rate in the United States and Canada. Europe follows closely, with a strong presence of cereal brands and a growing awareness of healthy eating habits. The Asia Pacific region is expected to witness the fastest growth during the forecast period, attributed to the increasing urbanization, rising disposable incomes, and a growing inclination towards Western breakfast habits. The market in Latin America and the Middle East & Africa is also poised for growth, albeit at a slower pace, due to the gradual shift towards modern eating habits and increasing health awareness.

Product Type Analysis

The ready-to-eat breakfast cereal market is segmented into various product types, including corn-based, wheat-based, rice-based, oats-based, and others. The corn-based cereal segment holds a substantial market share, owing to its widespread popularity and wide range of applications. Corn-based cereals are favored for their taste and crunchiness

With approximately ** percent, the Kellogg Company led the breakfast cereal market in 2017. General Mills came a close second that year. Kellogg’s is responsible for popular breakfast cereals, such as Corn Flakes, Frosted Flakes, and Froot Loops. Kellogg’s Kellogg’s, which was founded over 100 years ago, generated more than half of its global net sales in the United States in 2018. Over ***** billion U.S. dollars’ worth of net sales were earned in the United States, while net sales numbers from all other countries amounted to almost **** and a half billion. In the same year, Kellogg’s advertising expenditures amounted to some *** million U.S. dollars, a significant decrease when compared to the 2010-2014 period. Popular breakfast cereal brands In 2019, the most commonly eaten brand of breakfast cereal by the U.S. population was Cheerios, which is an American brand created by General Mills, one of Kellogg’s main competitors. Kellogg’s Frosted Flakes and Corn Flakes stood in ***** and ***** place respectively that year.

This graph shows the market share of the leading ready-to-eat cereal brands of the United States in 2017, based on dollar sales. In that year, Post Honey Bunches Of Oats had a market share of 4.7 percent.

Cereal brands - additional information

Cereal is one of the most popular breakfast choices in the United States. It is consumed hot or cold, mostly combined with milk, fruit or yogurt. Ready-to-eat cereals remain to be favorite breakfast staples among U.S. consumers because they are nutritious, as well as quick and easy to prepare. In 2015, cereals had a 91 percent household penetration rate in the U.S.

General Mills and Kellogg Company were the leading U.S. manufacturers of ready-to-eat cereals in 2016, with combined sales amounting to more than five billion U.S. dollars. Although private labels dominated the U.S. ready-to-eat cereal market that year, General Mills and Kellogg Co. brands accounted for eight out of the ten leading ready-to-eat cereals in the country. General Mills’ Honey Nut Cheerios, Cinnamon Toast Crunch, Cheerios and Lucky Charms accounted for a combined market share of approximately 16.1 percent. In contrast, Kellogg’s Frosted Flakes, Frosted Mini Wheats, Froot Loops and Raisin Bran captured a 12.8 percent share.

General Mills, Inc. which is headquartered in Minnesota is a U.S. multinational corporation which manufactures and markets consumer food products. Its brand portfolio also includes Häagen-Dazs, Betty Crocker, Yoplait and Pillsbury. Michigan-based Kellogg Company produces cereals and other snacks. The firm’s other brands include Pringles, Pop-Tarts and Cheez-It.

The average breakfast cereal import price stood at $2,850 per ton in May 2025, leveling off at the previous month.

The reduced-fat cereal market presents a compelling investment opportunity, exhibiting steady growth despite evolving consumer preferences. With a 2025 market size of $69.4 million and a projected Compound Annual Growth Rate (CAGR) of 3.1% from 2025 to 2033, the market is poised for continued expansion. This growth is fueled by increasing health consciousness among consumers, who are actively seeking healthier breakfast options with lower fat content. The demand for convenience is also a significant driver, with reduced-fat cereals readily available in various retail channels, including convenience stores, specialty stores, and increasingly, online retail platforms. Popular brands like Cheerios, Wheaties, and Shredded Wheat contribute significantly to market volume, while key players such as General Mills, Kellogg's, and Nestle leverage their established brand recognition and product diversification to maintain market share. However, the market faces challenges including competition from other breakfast alternatives, such as yogurt and protein bars, as well as fluctuating ingredient costs that can impact pricing strategies. Nonetheless, the continued focus on wellness and the accessibility of reduced-fat cereals across different distribution channels suggest strong prospects for market growth throughout the forecast period. The regional distribution of the reduced-fat cereal market reflects established consumer preferences and economic factors. North America, particularly the United States, is expected to maintain a dominant market share, driven by high cereal consumption and the presence of major cereal manufacturers. Europe follows as a significant market, though growth may be influenced by regional variations in consumer preferences and economic conditions. Asia-Pacific shows potential for growth, particularly in countries experiencing rising disposable incomes and a growing awareness of healthier food choices. However, varying cultural preferences and the availability of local alternatives may influence market penetration in this region. The success of companies in this market hinges on effectively adapting their product offerings and marketing strategies to cater to regional preferences and address specific market challenges, while emphasizing the health benefits and convenience of reduced-fat cereals within the broader breakfast food landscape.

Fruity Cereal Market Outlook

The global fruity cereal market size was valued at approximately USD 3.2 billion in 2023 and is projected to reach around USD 5.1 billion by 2032, growing at a compound annual growth rate (CAGR) of 5.3% during the forecast period. The growth of the fruity cereal market is primarily driven by the increasing demand for convenient and nutritious breakfast options among consumers, particularly in urban areas.

One major growth factor for the fruity cereal market is the rising health consciousness among consumers. With a growing awareness of the importance of a balanced diet, consumers are increasingly opting for cereals that offer not only convenience but also nutritional benefits. Fruity cereals, enriched with vitamins, minerals, and fibers, are gaining popularity as they cater to both taste and health requirements. Additionally, the trend of including more natural ingredients and reducing artificial additives in food products is further boosting the demand for fruity cereals.

Another significant factor contributing to the market growth is the increasing urbanization and busy lifestyles of people, which escalate the need for quick and easy breakfast solutions. Fruity cereals provide a ready-to-eat meal option that saves time and effort, making them an ideal choice for working professionals, students, and busy parents. The convenience factor, coupled with attractive packaging and a wide variety of flavors, enhances the appeal of fruity cereals among diverse consumer groups.

The market is also driven by the innovative marketing strategies and new product launches by leading cereal manufacturers. Companies are continuously investing in research and development to introduce new flavors, organic varieties, and fortified options to meet the evolving consumer preferences. The use of digital marketing, social media campaigns, and celebrity endorsements further helps in creating brand awareness and expanding the consumer base. Additionally, strategic collaborations with retail giants and e-commerce platforms enable broader distribution and accessibility, boosting market growth.

From a regional perspective, North America holds a significant share of the fruity cereal market, driven by the high consumption rates of breakfast cereals in the United States and Canada. The presence of major cereal manufacturers and a strong distribution network further supports market growth in this region. Meanwhile, the Asia Pacific region is expected to witness the highest growth rate during the forecast period, attributed to the increasing disposable income, changing dietary patterns, and growing awareness about healthy eating habits in countries like China, India, and Japan.

Product Type Analysis

The fruity cereal market is segmented by product type into organic fruity cereal and conventional fruity cereal. Organic fruity cereals are gaining traction due to the increasing consumer inclination towards natural and chemical-free food products. The rising awareness about the benefits of organic farming and the health advantages of consuming organic products are driving the demand for organic fruity cereals. Consumers are willing to pay a premium for organic options that promise better nutritional value and are perceived to be safer for consumption.

On the other hand, conventional fruity cereals continue to dominate the market in terms of volume. These cereals are more affordable and widely available, catering to a larger segment of the population. Conventional fruity cereals are often enriched with essential vitamins and minerals, making them a popular choice among health-conscious consumers who are on a budget. The long shelf life and ease of storage also contribute to the sustained demand for conventional fruity cereals.

The availability of a wide range of flavors and varieties within both organic and conventional segments further stimulates market growth. Manufacturers are focusing on diversifying their product portfolios to include options that appeal to different taste preferences and dietary needs. For instance, gluten-free and low-sugar variants are being introduced to cater to specific consumer groups with dietary restrictions or health conditions.

Innovation in packaging also plays a crucial role in product differentiation and consumer attraction. Eco-friendly packaging options

Cereals Food Market Outlook

As of 2023, the global cereals food market size is estimated to be valued at approximately USD 37 billion with a projected compound annual growth rate (CAGR) of 4.5% from 2024 to 2032. By 2032, the market size is expected to reach around USD 54 billion. Key growth factors driving this market include an increasing preference for healthier breakfast options, rising awareness of nutritional benefits, and growing demand for convenience foods among consumers worldwide.

The growing inclination towards health and wellness is a major driving force behind the expansion of the cereals food market. Consumers are becoming more health-conscious and increasingly aware of the nutritional benefits associated with cereals, such as high fiber, vitamins, and minerals content. This shift in consumer behavior is propelling the demand for cereals, particularly those marketed as organic, gluten-free, and fortified with additional nutrients. Moreover, the introduction of innovative products that cater to specific dietary needs, such as low-sugar and high-protein cereals, is also contributing to market growth.

Another significant growth factor is the convenience offered by cereals, particularly ready-to-eat varieties. In today’s fast-paced lifestyle, consumers are seeking quick and easy breakfast options that do not compromise on nutrition. Ready-to-eat cereals provide a perfect solution as they require minimal preparation and can be consumed on-the-go. The busy schedules of working professionals and the increasing number of single-person households are further boosting the demand for convenient breakfast solutions, thereby fueling the cereals food market.

Additionally, the cereals food market is benefiting from extensive marketing and promotional activities conducted by major players in the industry. Companies are investing heavily in advertising campaigns, product packaging, and collaborations with health experts to enhance brand visibility and consumer trust. The use of social media platforms to reach a broader audience and the growing trend of influencer marketing are also playing a crucial role in driving market growth. Furthermore, the expansion of distribution channels, including the rise of e-commerce platforms, has made cereals more accessible to consumers globally.

From a regional perspective, North America holds a significant share of the cereals food market due to the high consumption rate of breakfast cereals in countries like the United States and Canada. The presence of major market players, coupled with high disposable income and a health-conscious population, is driving market growth in this region. Europe is also witnessing substantial growth, particularly in countries such as the UK, Germany, and France, where there is a strong preference for healthy and organic cereals. Meanwhile, the Asia Pacific region is expected to exhibit the highest growth rate during the forecast period, driven by increasing urbanization, rising disposable income, and changing dietary preferences among the middle-class population.

Product Type Analysis

The cereals food market is segmented into hot cereals and ready-to-eat cereals. Hot cereals, such as oatmeal and porridge, are traditionally consumed in many regions and are known for their high nutritional value. They are often regarded as a wholesome breakfast option, especially during colder months. The market for hot cereals is driven by their health benefits, including high fiber content and the ability to keep consumers feeling full for longer periods. Additionally, the growing trend towards natural and minimally processed foods is boosting the demand for hot cereals.

Ready-to-eat cereals, on the other hand, dominate the cereals food market due to their convenience and variety. These cereals are pre-cooked and dried, making them quick and easy to prepare. They come in various flavors and formulations, catering to different taste preferences and dietary requirements. The busy lifestyles of modern consumers, coupled with the increasing number of working individuals and dual-income households, are major factors driving the demand for ready-to-eat cereals. Moreover, the introduction of innovative products, such as cereals fortified with vitamins, minerals, and probiotics, is further enhancing their appeal.

Within the ready-to-eat cereals segment, there is a significant focus on developing products that cater to health-conscious consumers. This includes the introduction of cereals made with whole grains, reduced sugar content, and added functional ingredients like chia seeds,