By 2031, the value of the U.S. dietary supplement market is expected to reach exceed ** billion U.S. dollars. This would be a significant increase compared to 2022 when the market was valued at around ** billion U.S. dollars. Dietary supplements in the U.S. It is estimated that the growth in the dietary supplement market is due, in part, to awareness of nutrition, lifestyle, a more geriatric population and an increase in chronic illnesses. A significant proportion of the U.S. adult population uses dietary supplements. Dietary supplements are marketed as a healthy option for many adults to reduce chronic disease and live a longer and healthier life. Many consumers are already participating in healthy lifestyle choices as well. Types of dietary supplements used There are many types of supplements available to U.S. consumers. Among all supplements, vitamins and minerals are used by a vast majority of all dietary supplement users, followed by specialty supplements and botanicals. Among vitamin and mineral consumers, a majority took a multivitamin or vitamin D supplement. Sports and weight loss supplements are also popular among U.S. adults. Among those that took sports or weight loss supplements a majority used a protein supplement.

The North America Dietary Supplement Market is Segmented by Product Type (Vitamins, Minerals, and More), Form (Tablets, Capsules & Softgels, and More), Source (Plant-Based, and More), Consumer Group (Men, and More), Health Application (General Health & Wellness, and More), Distribution Channel (Supermarkets/Hypermarkets, and More), Geography (United States and More). The Market Forecasts are Provided in Terms of Value (USD).

This statistic shows the estimated and projected size of the total dietary supplements market in the United States from 2016 to 2024, by ingredient. By 2024, the dietary supplements market is projected to generate around ** billion U.S. dollars, of which around ** billion will be generated by vitamins.

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North America Dietary Supplements Market Size 2025-2029

The dietary supplements market in North America size is forecast to increase by USD 27.8 billion at a CAGR of 8.6% between 2024 and 2029.

The dietary supplements market is experiencing significant growth, driven by the increasing popularity of e-commerce channels and the rising demand for personalized nutrition solutions. With more consumers prioritizing health and wellness, the market is witnessing a rise in demand for customized supplements tailored to individual needs. However, this market expansion is not without challenges. Navigating this complex regulatory landscape requires a deep understanding of the evolving regulatory requirements and a commitment to maintaining the highest standards of quality and safety.


As the market continues to evolve, stakeholders must stay informed of the latest trends and challenges to capitalize on opportunities and mitigate risks. Regulatory hurdles continue to pose a significant barrier, with stringent regulations governing the production, labeling, and distribution of dietary supplements. Dietary supplements, including vitamins, minerals, amino acids, proteins, and nutraceuticals, are increasingly popular for their ability to enhance personal health online grocery, support weight management, and improve overall well-being.

What will be the Size of the market During the Forecast Period?

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The dietary supplement industry caters to the growing demand for personalized nutrition, particularly among the aging and elderly population. Vitamin dietary supplements remain popular, but prebiotic supplements and nutraceuticals, such as those offered by Hum Nutrition, are gaining traction due to their nutritional benefits. Dietary supplement companies innovate with new formulations, including premium liquid supplements, microencapsulation technologies, and nanoencapsulation for improved bioavailability.

Weight management and preventive healthcare continue to drive market growth, with fortification of food and self-directed care contributing to the trend. Internet resources enable consumers to research and compare various dietary supplements, including tablets, powders, amino acids, protein supplements, and sports nutritional supplements, to meet their unique well-being needs. The dietary supplements market is experiencing significant growth, driven by the increasing popularity of e-commerce channels and the rising demand for personalized nutrition solutions.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Vitamins
  Fatty acids
  Combination
  Probiotics
  Others


Source

  Plant-based
  Animal-based
  Synthetic-based
  Microbial-based
  Mineral-based


Form Factor

  Tablets
  Capsules
  Powders
  Gummies


Geography

  North America

    US
    Canada
    Mexico

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. Dietary supplements are widely available through various offline distribution channels, including hypermarkets, supermarkets, drug stores, and discount stores. Supermarkets and hypermarkets have gained significant popularity in North America as the preferred distribution channels for dietary supplements. The expanding retail industry and the proliferation of retail outlets contribute to the market's growth. Consumers benefit from the convenience of having a diverse range of supplements under one roof, along with frequent discounts offered for promotional purposes. Prebiotic, premium, and customized dietary supplements, among others, are anticipated to see increased demand in the coming years. Doctor's recommendations, personalized nutrition, and preventive healthcare are driving the market for these supplements.

The geriatric population, with its unique health requirements, presents a significant opportunity for dietary supplements. Cardiovascular health, joint health, immune system function, and bone strength are some of the key health concerns addressed by these supplements. The dietary supplement industry caters to various consumer needs, offering tablets, powders, liquids, soft gels, and capsules. Consumer skepticism regarding supplement safety and bioavailability has led to the adoption of advanced technologies like nanoencapsulation and microencapsulation. Malnourishment and micronutrient deficiencies are prevalent issues, particularly in the elderly population. Dietary supplements offer nutritional benefits, addressing these deficiencies and contributing to overall well-being.

Protein, minerals, vitamins, and amino ac

The USA pet dietary supplement market is projected to reach a value of USD 1,323.8 Million in 2025, growing at a CAGR of 7.2% over the next decade to an estimated value of USD 2,660.0 Million by 2035.

Attributes	Values
Estimated USA Industry Size in 2025	USD 1,323.8 Million
Projected USA Industry Value in 2035	USD 2,660.0 Million
Value-based CAGR from 2025 to 2035	7.2%

This statistic indicates the percentage of surveyed U.S. adults that take dietary supplements from 2008 to 2023. The survey is conducted annually during summer. In 2021, a record-high ** percent of the adult population in the United States took dietary supplements, according to the survey. The nutritional supplement industry has seen a large growth in the market, especially in protein supplements and vitamins.

The size of the U.S. Dietary Supplements Market was valued at USD 5.35 billion in 2023 and is projected to reach USD 7.89 billion by 2032, with an expected CAGR of 5.7 % during the forecast period. One of the largest and fastest-growing sectors within the health and wellness industry in the United States, the U.S. dietary supplements market benefits from increasing consumer awareness of health and fitness, a growing focus on preventative healthcare, and a rising demand for natural and organic products. The supplements in the market include anything from vitamins and minerals to herbs and amino acids, probiotics, protein powders, omega-3 fatty acids, and multivitamins, marketed to support general well-being, enhance athletic performance, aid digestion, or support chronic conditions. Demand has accelerated due to demographics such as the aging population, increased cases of lifestyle-related health issues associated with obesity and stress, and ever-growing demand for a more personalized healthcare solution. As people become more proactive about their health, especially preventive measures, the popularity of supplements that provide people with benefits regarding specific goals, such as boosting the immune system or enhancing gut health, is increasing. The U.S. dietary supplements market has a highly diversified competitive landscape with a combination of powerful multinational players and smaller, niche brands that have relevance in market share. It is dominated by prominent brands such as Nature Made, GNC, Herbalife, Abbott Laboratories, and Amway, which claim leadership in a very long list of products, significant brand recognition, and strong retail sales networks.

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US Supplements Market Size 2025-2029

The US supplements market size is forecast to increase by USD 21.13 billion at a CAGR of 7.1% between 2024 and 2029.

The global supplements market is experiencing significant growth, driven by rising consumer awareness and participation in health and wellness initiatives. Social media marketing has played a pivotal role in increasing the visibility of supplements, making them a popular choice among consumers seeking to improve their overall health and performance. This trend is particularly prominent in regions with a high focus on fitness and sports, such as North America and Europe. However, market growth is not without challenges. Stringent government regulations governing the production and marketing of supplements pose significant hurdles for companies seeking to enter or expand in this market. Product forms include tablets, capsules, gummy supplements, liquids, powders, and nutraceuticals in the form of branded vitamins, herbal supplements, probiotics, fish oils, glucosamine, and enzymes.
Compliance with these regulations requires substantial investment in research and development, as well as adherence to strict quality standards. Despite these challenges, the supplements market presents ample opportunities for companies that can navigate regulatory complexities and meet the evolving demands of health-conscious consumers. Companies that prioritize innovation, transparency, and sustainability are best positioned to capitalize on this growing market and establish a strong competitive advantage.

What will be the size of the US Supplements Market during the forecast period?

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The market in the US is experiencing significant growth, driven by health-conscious consumers seeking to optimize their athletic performance, cognitive function, and prevent chronic diseases. Safety standards, FDA regulations, and GMP certification are key considerations for companies in this industry. Subscription models and e-commerce platforms are transforming how consumers access supplements, from functional foods to vegan options. Label claims, dosage recommendations, and absorption rates are critical factors influencing purchasing decisions. Safety and quality are paramount, with manufacturing processes, ingredient sourcing, and third-party testing ensuring efficacy and consumer trust. The regulatory landscape continues to evolve, with ongoing discussions around dosage recommendations, ingredient labeling, and FDA regulations.
The nutraceuticals market encompasses a diverse range of products, including dietary supplements, herbal remedies, and functional foods, catering to various consumer segments. The aging population's demand for energy boosting, sleep aid, immune support, and preventive healthcare supplements is on the rise. Market dynamics include a focus on scientific evidence, consumer education, and transparency. Weight management, muscle building, and clinical trials are ongoing areas of research, while organic supplements and efficacy studies continue to gain popularity. The market trends towards functional foods, cognitive function, and preventive healthcare, with a growing emphasis on ingredient sourcing and manufacturing processes that prioritize quality control.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Vitamins
  Sports nutrition
  Herbal and botanical supplement
  Meal replacement supplement


Distribution Channel

  Retail outlets
  Online stores


End-user

  Adults
  Elderly population
  Children and adolescents


Formulation

  Capsules
  Tablets
  Powders
  Liquids
  Softgels


Geography

  North America

    US

By Product Insights

The vitamins segment is estimated to witness significant growth during the forecast period. In the health and wellness sector, US consumers are increasingly relying on dietary supplements to support their preventive healthcare regimens. Vitamin D supplements, for instance, have gained popularity among the aging population residing in states with limited sunlight exposure. This trend is driven by the growing awareness of the benefits of maintaining optimal health and well-being. Functional foods and beverages, including those fortified with essential vitamins and minerals, are also gaining traction among health-conscious consumers. E-commerce platforms facilitate the easy purchase of these products, enabling consumers to access a wide range of options from the convenience of their homes.

Quality control is a critical factor influencing consumer trust in dietary supplements. Third-party testing, GMP certification, and scientific evidence are essential for ensuring product safety and efficacy. Manufa

The United States dietary supplements market was valued at USD 36.96 Billion in 2024, driven by rising health consciousness and preventive healthcare awareness, and increasing availability of personalized supplements through e-commerce and digital platforms across the region. The market is anticipated to grow at a CAGR of 3.44% during the forecast period of 2025-2034, with the values likely to reach USD 51.83 Billion by 2034.The market benefits from high consumer spending on health and wellness, supported by innovation in botanical and clean-label supplements.

The increasing prevalence of chronic health conditions is also influencing purchasing patterns. The estimated 24.4 million individuals diagnosed with diabetes as of 2022 represent a large consumer group seeking non-pharmaceutical support for blood sugar management. Supplements containing ingredients such as berberine, cinnamon extract, chromium, and alpha-lipoic acid have seen rising demand, often used alongside lifestyle interventions. Regulatory oversight from bodies such as the FDA and the FTC, though less strict than in some European countries, still provides a framework that encourages responsible product marketing and helps build consumer trust. This is especially important given the wide variety of brands and products in the market.

The global dietary supplements market is expected to grow from USD 40 billion in 2025 to USD 60 billion by 2035, reflecting a CAGR of 9.5%. The market is experiencing substantial growth due to several key factors. Increasing health awareness among consumers has led to a surge in demand for products that support overall well-being.

Attributes	Description
Estimated Global Industry Size (2025E)	USD 40 Billion
Projected Global Industry Value (2035F)	USD 60 Billion
Value-based CAGR (2025 to 2035)	9.5%

Analyzing Dietary Supplement Market by Top Investment Segments

Ingredients	Share (2025)
Vitamins & Minerals	33%

Form	Share (2025)
Softgels	48%

Country wise Insights

Countries	CAGR 2025 to 2035
United States	7.8%
UK	7.9%
China	10.6%

Market Size statistics on the Vitamin & Supplement Manufacturing industry in the US

The global dietary supplements market size was estimated at USD 192.65 billion in 2024 and is projected to reach USD 414.52 billion by 2033, growing at a CAGR of 8.9% from 2025 to 2033

This statistic shows the estimated and projected size of the total global dietary supplements market from 2016 to 2028. By 2028, the dietary supplements market is projected to generate around *** billion U.S. dollars worldwide.

The US Digestive Supplements Market Report is Segmented by Type (Prebiotics, Probiotics, Enzymes, Botanicals, Others), Form (Capsules and Softgels, Tablets, Gummies, and Chewables, Powders, Others), and Distribution Channel (Supermarkets/Hypermarkets, Specialty, and Health Stores, Online Retailers, Other Distribution Channels). The Market Forecasts are Provided in Terms of Value (USD).

The size of the North America Dietary Supplement Market was valued at USD 42.31 Million in 2023 and is projected to reach USD 64.04 Million by 2032, with an expected CAGR of 6.10% during the forecast period. Dietary supplements are products designed to complement the diet by providing essential nutrients that may be missing or insufficient in a person’s daily intake. These supplements can contain vitamins, minerals, amino acids, enzymes, herbs, or other botanicals and come in various forms, such as pills, capsules, powders, or liquids. Dietary supplements are typically used to support overall health, enhance specific bodily functions, or target particular nutritional deficiencies. For example, a person might take vitamin D supplements to support bone health or omega-3 fatty acids to promote heart health. Unlike food, dietary supplements are not intended to replace meals but to fill gaps in nutrient intake. They are often used by individuals who may have specific dietary restrictions, such as vegetarians or vegans, athletes with increased nutrient needs, or those with medical conditions that hinder nutrient absorption. Additionally, supplements can be used to bolster the immune system, improve cognitive function, or enhance athletic performance. Recent developments include: February 2024: Medella Springs Healthcare launched AddiVance, a stimulant-free dietary supplement to address common nutritional imbalances in individuals experiencing a lack of focus and impulsive behavior. The company claimed that the product is designed using high-quality ingredients, sourced at cGMP facilities, tested, and manufactured at FDA-registered facilities in the United States., January 2024: Chobani introduced Chobani Creations Greek Yogurt in six flavors, including Mocha Tiramisu, Orange Cream Pop, Cherry Cheesecake, Apple Pie à la Mode, Caramel Sundae, and Bananas Foster. The company claimed that the products are a source of protein and calcium and contain numerous probiotics and nine essential amino acids., January 2024: Amway’s supplements brand, Nutrilite, named regenerative agriculture a key focus area to maintain a steady provision of botanicals of its products and formed partnerships with farmers to meet the growing demand. Amway farms are located in the United States and have been adopting this seed-to-supplement strategy for decades.. Key drivers for this market are: Increasing Focus on Maintaining Health and Well-Being, Launching Supplements For Specific Purposes and Targeted Population. Potential restraints include: Supplement Consumption and Their Side-effects, Inclination Towards Substitute Products. Notable trends are: Increasing Focus on Maintaining Health and Well-Being.

The North American dietary supplement market, valued at $42.31 billion in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 6.10% from 2025 to 2033. This expansion is driven by several key factors. Increasing consumer awareness of the importance of preventative healthcare and personalized wellness is fueling demand for supplements catering to specific health goals, such as immunity, cognitive function, and joint health. The rising prevalence of chronic diseases and an aging population further contribute to market growth, as individuals seek natural ways to manage their health conditions. Furthermore, the increasing accessibility of dietary supplements through diverse distribution channels, including supermarkets, pharmacies, and online retailers, broadens market reach and stimulates sales. The market's segmentation reflects this diverse demand, with vitamins and minerals, proteins and amino acids, and herbal supplements representing significant product categories. Tablets and capsules remain popular forms, but the growing popularity of gummies and powders indicates evolving consumer preferences for convenience and taste. While the United States dominates the North American market, Canada and Mexico also contribute significantly, reflecting a growing health-conscious population across the region. The market's growth is not without challenges. Regulatory scrutiny and concerns regarding product quality and safety remain key restraints. Maintaining consumer trust and ensuring consistent product quality are crucial for sustained market expansion. Emerging trends, such as the growing popularity of personalized nutrition and the integration of technology (e.g., telemedicine, personalized supplement recommendations), present both opportunities and challenges for market players. Companies need to adapt their strategies to capitalize on these trends while ensuring compliance with evolving regulations. The competitive landscape is characterized by a mix of established multinational corporations and smaller, specialized brands, leading to a dynamic market with ongoing innovation and consolidation. Future growth will likely be shaped by the success of companies in adapting to shifting consumer preferences, technological advancements, and regulatory landscapes. Recent developments include: February 2024: Medella Springs Healthcare launched AddiVance, a stimulant-free dietary supplement to address common nutritional imbalances in individuals experiencing a lack of focus and impulsive behavior. The company claimed that the product is designed using high-quality ingredients, sourced at cGMP facilities, tested, and manufactured at FDA-registered facilities in the United States., January 2024: Chobani introduced Chobani Creations Greek Yogurt in six flavors, including Mocha Tiramisu, Orange Cream Pop, Cherry Cheesecake, Apple Pie à la Mode, Caramel Sundae, and Bananas Foster. The company claimed that the products are a source of protein and calcium and contain numerous probiotics and nine essential amino acids., January 2024: Amway’s supplements brand, Nutrilite, named regenerative agriculture a key focus area to maintain a steady provision of botanicals of its products and formed partnerships with farmers to meet the growing demand. Amway farms are located in the United States and have been adopting this seed-to-supplement strategy for decades.. Key drivers for this market are: Increasing Focus on Maintaining Health and Well-Being, Launching Supplements For Specific Purposes and Targeted Population. Potential restraints include: Increasing Focus on Maintaining Health and Well-Being, Launching Supplements For Specific Purposes and Targeted Population. Notable trends are: Increasing Focus on Maintaining Health and Well-Being.

The global dietary supplements market is projected to grow from $93.46 billion in 2024 to $182.52 billion by 2032 at a CAGR of 8.73% over the forecast period

Access North America Liquid Dietary Supplements Industry Overview which includes North America country analysis of (United States, Canada, Mexico), market split by Product, Application, Ingredients, Distribution Channel, End User

The United States Botanicals Supplements Market Report is Segmented by Type (Single Botanical, Combination Botanical), Form (Tablets, Capsules/Softgels, and More), Functionality (Digestive and Gut Health, Stress Sleep and Cognitive Health, Immune Support, Others), Distribution Channel (Supermarkets/Hypermarkets, Online Retailers, and More). The Market Forecasts are Provided in Terms of Value (USD).

Vitamins: Vitamins are essential nutrients that play a vital role in maintaining overall health. With growing awareness of the health benefits associated with vitamins, the segment is experiencing significant growth. Tablets: Tablets are a convenient and popular form of dietary supplements, offering ease of ingestion and accurate dosing. Store-Based Retail: Store-Based Retail remains a dominant distribution channel for dietary supplements, providing consumers with access to a wide range of products and brands. Recent developments include: In September 2022,Abbott released a new Ensure formulation with HMB. The new Ensure is a science-based nutritional supplement that provides 32 vital elements like protein, calcium, and vitamin D to help boost muscle and bone health. It contains HMB, or hydroxy-methyl butyrate, a novel substance that helps to reverse muscle loss while also increasing physical strength and power., In August 2022,Optimum Nutrition, a Glanbia Performance Nutrition brand, debuted its new Gold Standard Protein Shake. The new beverage comes in two flavors: chocolate and vanilla. There are 24 grams of protein in each serving., In March 2022,PharmaNutrics introduced five distinct dietary supplements in the United States. SerotomixPlus, GlucanPlus, Gaba 600, EnergixPlux, and CurcumixPlux all help with fatigue, stress, musculoskeletal support, and anti-inflammatory support.. Notable trends are: Growing physical and fitness related activities is driving the market growth.