While shifting consumer preferences and a crowded foodservice landscape, fast food restaurants have maintained a steady pace of growth. Over the five years to 2025, industry revenue has expanded at a CAGR of 3.9%, reaching $417.5 billion. Notably, 2025 alone will experience a 1.1% increase in revenue. The trend towards fast casual dining has bolstered the industry, helping fast food chains hold their ground amid fierce competition. As health awareness continues to rise, consumers demand healthier and alternative options to conventional fast food. To an extent, major chains have met this demand by introducing healthier menu selections. Other innovative measures included investments in meat substitutes and introducing various dietary preferences to attract a broader consumer base. However, the shift towards a healthier lifestyle has somewhat dampened demand for traditional fast food staples, leading to a decline in industry profit. Between 2022 and 2025, fast food restaurants have grappled with surging operational costs, including purchase, utility, rent and labor. The collective force of these cost increases has depressed industry profit, reaching 4.6% of revenue in 2025. Higher minimum wages, especially in California, have been detrimental to fast food restaurant's bottom lines, which subsequently boost technology adoption such as AI drive-thus. Over the next five years, the fast food industry is expected to maintain its growth trajectory, albeit slower. With fast casual restaurants on the rise and consumer spending expected to climb, further revenue growth for the fast food industry is expected. However, the environment is forecast to grow slowly for fast food chains, as many segments within the industry approach saturation. Despite these challenges, successful operations in the industry will likely pivot in response to changing consumer preferences. In this evolving scenario, the concept of fast food is likely to expand beyond its traditional confines to include a broader range of choices. However, intense competition within the industry will continue to put downward pressure on prices, and hence, revenue growth is expected to slow over the next five years. Projections indicate a CAGR of 1.3% over the next five years, bringing the industry revenue to $445.2 billion by 2030.

The market size of the quick service restaurant (QSR) industry in the United States surpassed *** billion U.S. dollars in 2024. This represented an increase of around *** percent over the previous year.

Number of Businesses statistics on the Fast Food Restaurants industry in the US

The United States fast food market size reached USD 188.9 Billion in 2024 and expected to reach USD 261.9 Billion by 2033, exhibiting a growth rate (CAGR) of 3.4% during 2025-2033. The report provides a comprehensive analysis of key trends across market segments, with detailed forecasts at regional and country levels for the period 2025-2033. It categorizes the market based on product type and end user.

The U.S. Fast Food & Quick Service Restaurant (QSR) Market Size Was Worth USD 405 Billion in 2023 and Is Expected To Reach USD 663 Billion by 2032, CAGR of 10.3%.

The United States fast food market reached 212.89 in 2024. The market is expected to grow at a CAGR of 4.20% between 2025 and 2034, reaching 321.24 by 2034.

The United States Quick Service Restaurants Market is segmented by Cuisine (Bakeries, Burger, Ice Cream, Meat-based Cuisines, Pizza), by Outlet (Chained Outlets, Independent Outlets) and by Location (Leisure, Lodging, Retail, Standalone, Travel). Market Value in USD is presented. Key data points observed include the number of outlets for each foodservice channel; and, average order value in USD by foodservice channel.

The fast food chicken industry has displayed robust financial health over the last five years, benefiting from boosted disposable income levels amidst economic growth. A notable shift in consumer habits, with an increased focus on healthy food choices, led industry players to revamp their menus, adding healthier options. As a result of these trends, industry revenue saw an annualized growth of 7.2%, reaching $61.1 billion over the five years to 2024. A predicted increase of 1.9% in 2024 alone helps bolster this trend. The onslaught of COVID-19 dampened travel, leading to a sharp decline in roadside or high-traffic area restaurant visits. Notwithstanding, the industry found resilience in adversity. As stay-at-home orders and business closures came into effect, many started working from home. This new dynamic augmented the demand for fast food, especially delivery services. As a result, there was an uptick in industry services which offset potential decreases in demand. All things considered, the industry's profit margins have fallen over the past five years. Further down the line, the industry's growth is set to continue, albeit at a slower rate, as life settles back into a post-COVID-19 normality. With expectations for people to return to office work and the economy hitting its stride, fast food chicken joints will likely keep expanding their menu with health-conscious options. To that end, an annualized revenue increase of 0.5% is forecasted, reaching $62.6 billion over the next five years to 2030. This indicates a positive outlook for the industry, fueled by adaptations that align with shifting consumer preferences.

The quick service restaurant (QSR) industry in the United States generated a revenue of ***** billion U.S. dollars in 2009. Major players in the QSR industry include household names such as McDonald’s, Burger King, and Yum Brands (KFC, Pizza Hut, Taco Bell). Out of the leading QSR chains, McDonald's contributed the most to the overall revenue of the U.S. fast food industry, with Starbucks following in a not-so-close second place.

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Fast Food Market Size 2025-2029

The fast food market size is forecast to increase by USD 119.6 billion, at a CAGR of 3% between 2024 and 2029.

Major Market Trends & Insights

APAC dominated the market and accounted for a 35% growth during the forecast period.
By the Product - Non-vegetarian fast food segment was valued at USD 424.90 billion in 2023
By the Service Type - Eat-in segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 28.51 billion
Market Future Opportunities: USD 119.60 billion 
CAGR : 3%
APAC: Largest market in 2023

Market Summary

The global fast food market was valued at USD 712 billion in 2024 and is expected to reach USD 895 billion by 2029, driven by rising urbanization, convenience trends, and changing dietary preferences. The U.S. accounts for over 28% of global fast food sales, with more than 194,000 fast-food establishments operating nationwide. Quick Service Restaurants (QSRs) dominate, representing over 60% of market revenue, while online food delivery platforms contribute to over 30% of total orders globally. Increasing demand for plant-based menu options, gluten-free offerings, and low-calorie meals reflects growing health-conscious consumer behavior. Additionally, AI-driven personalization and self-service kiosks are transforming customer experience in the industry. Internal linking opportunities include Functional Food Ingredients Market, Plant-Based Food Market, and Online Food Delivery Market, which align with evolving fast-food trends and consumer expectations.

What will be the Size of the Fast Food Market during the forecast period?

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The fast food market continues to expand, driven by innovations in restaurant technology and the integration of food service equipment designed to improve speed and efficiency. Brands are adopting POS terminal integration and online ordering integration to streamline transactions and meet growing consumer demand for convenience. Enhancing kitchen workflow efficiency and implementing structured employee training programs are critical to reducing errors and ensuring consistency in service.

Modern operators rely heavily on customer feedback systems and data driven decision making to refine operations. Advanced supply chain traceability, stringent food quality control, and robust sanitation protocols support compliance and safety, while strategies for operational efficiency and cost reduction strategies remain essential for maintaining margins. Growth initiatives include revenue generation, customer acquisition, and customer retention, supported by menu optimization and targeted campaigns informed by marketing analytics and brand positioning.

Strategic decisions like location analysis and franchise development influence expansion, while effective store operations, staff management, and inventory control are key for sustaining performance. Tools for food cost control, quality assurance, and sales forecasting help operators maintain profitability. Additionally, profitability analysis, risk management, and a strong focus on customer experience are shaping the competitive landscape. With digitalization and analytics driving innovation, the sector is evolving toward faster, smarter, and more customer-centric models.

How is this Fast Food Industry segmented?

The fast food industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Non-vegetarian fast food
  Vegetarian fast food


Service Type

  Eat-in
  Take away
  Home delivery
  Others


End-User

  Quick Service Restaurants
  Fast Casual Restaurants
  Others


Target Audience

  Youth
  Families
  Professionals


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    Italy
    Spain
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Product Insights

The non-vegetarian fast food segment is estimated to witness significant growth during the forecast period.

In the dynamic the market, various strategies are employed by outlets to attract consumers and drive growth. Menu engineering principles introduce innovative non-vegetarian dishes, primarily focusing on fish, seafood, chicken, beef, and other options. Consumers' preference for low-calorie and high-protein food products, such as meat-based offerings, further propels market expansion. Chicken, in particular, is a highly demanded non-vegetarian fast food category. Resta

Market Size statistics on the Fast Food Chicken Restaurants industry in the US

In 2023, the value of the quick-service restaurant market in Latin America was estimated at around ** billion U.S. dollars. By 2030, this market was expected to grow by **** percent.

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US Fast Casual Restaurants Market Size 2025-2029

The US fast casual restaurants market size is valued to increase USD 84.5 billion, at a CAGR of 13.7% from 2024 to 2029. Demand for innovation and customization in food menus will drive the US fast casual restaurants market.

Major Market Trends & Insights

By Channel - Dine-in segment was valued at USD 48.90 billion in 2022
By Application - Franchised segment accounted for the largest market revenue share in 2022

Market Size & Forecast

Market Opportunities: USD 148.40 billion
Market Future Opportunities: USD 84.50 billion
CAGR from 2024 to 2029 : 13.7%

Market Summary

The Fast Casual Restaurants Market in the US continues to expand, driven by consumer preferences for fresh, customizable meal options. According to recent data, the market is projected to reach a value of USD115.5 billion by 2026, growing at a steady pace. This growth is fueled by the demand for innovation and personalization in food menus, with fast casual restaurants offering a middle ground between the limited offerings of quick-service establishments and the higher prices and longer wait times of full-service restaurants. In response to this trend, fast casual chains have been increasingly focusing on digitalization, streamlining ordering processes and enhancing the customer experience through mobile apps and contactless payment options.
However, this market segment faces intense competition from quick-service restaurants, which have also been adopting similar strategies to cater to evolving consumer preferences. As a result, fast casual restaurants must continue to differentiate themselves through unique menu offerings, efficient operations, and exceptional customer service to maintain their market share. Despite these challenges, the future of the fast casual market in the US remains promising, with opportunities for growth in both urban and suburban areas and the potential to expand beyond traditional brick-and-mortar locations through delivery and catering services.

What will be the Size of the US Fast Casual Restaurants Market during the forecast period?

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How is the Fast Casual Restaurants in US Market Segmented and what are the key trends of market segmentation?

The fast casual restaurants in US industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Channel

  Dine-in
  Takeaway


Application

  Franchised
  Standalone


Food Type

  Burger/Sandwich
  Pizza/Pasta
  Asian
  Latin American
  Chicken
  Others


Target Audience

  Millennials
  Working Professionals
  Families


Distribution Channel Specificity

  Specialty Chains
  Online Platforms
  Retail Foodservice


Geography

  North America

    US

By Channel Insights

The dine-in segment is estimated to witness significant growth during the forecast period.

Fast casual restaurants in the US, a hybrid of fast food and casual dining, have been continuously evolving since their inception, offering better quality meals with less frozen or processed ingredients. Operational efficiency improvements, such as revenue management techniques and table management systems, have been key to their success. Cost control strategies, including digital menu boards, inventory management software, and marketing automation tools, help maintain profitability. Third-party delivery services and brand positioning strategies cater to the growing demand for convenience. Sustainability initiatives, like food waste reduction and customer loyalty programs, enhance the dining experience and foster long-term relationships.

Kitchen display systems, food safety management, energy efficiency measures, and wait time optimization ensure consistent quality and customer satisfaction. Sales forecasting models, employee retention strategies, labor scheduling software, and restaurant management systems facilitate efficient operations. Data analytics dashboards, social media marketing, online reputation management, and order fulfillment process enhance customer engagement. Peak hour management, online ordering platforms, guest feedback systems, and customer experience metrics provide valuable insights for continuous improvement. Supply chain optimization and employee training programs ensure consistency and quality in menu offerings. According to a recent report, fast casual restaurants account for over 5% of total US foodservice sales.

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The Dine-in segment was valued at USD 48.90 billion in 2019 and showed a gradual increase during the forecast period.

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Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and

The size of the United States Quick Service Restaurants Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 5.60% during the forecast period. The QSR market in the United States includes fast food restaurants that provide a small menu, limited table service, and fast service. The market is influenced by changing consumer preferences for convenience and affordability, as well as the growing impact of global fast-food chains. Key players such as McDonald's, Subway, and Yum! Major brands like KFC, Pizza Hut, and Taco Bell dominate the market due to their wide outlet networks and strong brand recognition. The market landscape is being greatly influenced by the shift towards healthier menu choices, digital ordering, and the growth of food delivery services. Although facing obstacles like increasing labor and food expenses, the market's optimistic forecast is backed by continued advancements and the growth of franchise structures. This path emphasizes the vital importance of fast food restaurants in the American food sector and their possibility for continuous market expansion. Recent developments include: August 2023: Subway was acquired by private equity firm Roark Capital for USD 8.95 billion. To fully receive the amount, Subway needs to achieve certain cash flow milestones within a period of two or more years after the deal is completed.January 2023: McDonald's (MCD) plans to open 1,900 new locations in 2023. More than 400 of the new Golden Arches will be in the United States.January 2023: Popeyes introduced the new Shrimp Roll to its seafood menu.. Key drivers for this market are: Growing Demand for Cocoa Butter Equivalents Among Food Manufacturers, Rising Application in Food Industry. Potential restraints include: Health Concerns Pertaining to the Excessive Consumption of Fats and Oils. Notable trends are: The expansion of fast food chains throughout the country led to diverse menu options thereby attracting customers.

The Latin America fast food market was valued at USD 66.61 Billion in 2024. The industry is expected to grow at a CAGR of 5.60% during the forecast period of 2025-2034 to attain a valuation of USD 114.86 Billion by 2034.

This statistic shows the market share of leading brands in the United States fast food industry in 2010. McDonald's accounted for the largest share of the U.S. fast food industry with a **** percent market share.

Uncover the growth potential in USA Fast Food Restaurants Market size at USD 377 billion in 2023 featuring industry analysis and strategic insights.

The Fast Food Restaurants industry in New Jersey is expected to grow an annualized x.x% to $x.x billion over the five years to 2025, while the national industry will likely grow at x.x% during the same period. Industry establishments increased an annualized x.x% to x,xxx locations. Industry employment has increased an annualized x% to x,xxx workers, while industry wages have increased an annualized x.x% to $x.x billion.

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Base data • Name/Brand • Adress • Geocoordinates • Opening Hours • Phone • ... ^

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Our data offering is highly customizable and flexible in delivery – whether one-time or regular data delivery, push or pull services, and various data formats – we adapt to our customers' needs.

Brands included: • McDonalds • Burger King • Subway • KFC • Wendy's • ...

The total number of restaurants per region, market share distribution among competitors, or the ideal location for new branches – our restaurant data provides valuable insights into the food service market and serves as the perfect foundation for in-depth analyses and statistics. Our data helps businesses across various industries make informed decisions regarding market development, expansion, and competitive strategies. Additionally, our data contributes to the consistency and quality of existing datasets. A simple data mapping allows for accuracy verification and correction of erroneous entries.

Especially when displaying information about restaurants and fast-food chains on maps or in applications, high data quality is crucial for an optimal customer experience. Therefore, we continuously optimize our data processing procedures: • Regular quality controls • Geocoding systems to refine location data • Cleaning and standardization of datasets • Consideration of current developments and mergers • Continuous expansion and cross-checking of various data sources

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The Fast Food Market Report is Segmented by Product Type (Burger, Sandwich, Meat Based Cuisines, and More), Restaurant Type (Quick Service Restaurants (QSR), Fast-Casual Restaurants, and More), Ordering Channel (Dine-In, Drive-Thru/Take-Away, and More), Outlet Type (Independent Outlet, and Chain Outlet), and Geography (North America, Europe, and More). The Market Forecasts are Provided in Terms of Value (USD).