While shifting consumer preferences and a crowded foodservice landscape, fast food restaurants have maintained a steady pace of growth. Over the five years to 2025, industry revenue has expanded at a CAGR of 3.9%, reaching $417.5 billion. Notably, 2025 alone will experience a 1.1% increase in revenue. The trend towards fast casual dining has bolstered the industry, helping fast food chains hold their ground amid fierce competition. As health awareness continues to rise, consumers demand healthier and alternative options to conventional fast food. To an extent, major chains have met this demand by introducing healthier menu selections. Other innovative measures included investments in meat substitutes and introducing various dietary preferences to attract a broader consumer base. However, the shift towards a healthier lifestyle has somewhat dampened demand for traditional fast food staples, leading to a decline in industry profit. Between 2022 and 2025, fast food restaurants have grappled with surging operational costs, including purchase, utility, rent and labor. The collective force of these cost increases has depressed industry profit, reaching 4.6% of revenue in 2025. Higher minimum wages, especially in California, have been detrimental to fast food restaurant's bottom lines, which subsequently boost technology adoption such as AI drive-thus. Over the next five years, the fast food industry is expected to maintain its growth trajectory, albeit slower. With fast casual restaurants on the rise and consumer spending expected to climb, further revenue growth for the fast food industry is expected. However, the environment is forecast to grow slowly for fast food chains, as many segments within the industry approach saturation. Despite these challenges, successful operations in the industry will likely pivot in response to changing consumer preferences. In this evolving scenario, the concept of fast food is likely to expand beyond its traditional confines to include a broader range of choices. However, intense competition within the industry will continue to put downward pressure on prices, and hence, revenue growth is expected to slow over the next five years. Projections indicate a CAGR of 1.3% over the next five years, bringing the industry revenue to $445.2 billion by 2030.

The market size of the quick service restaurant (QSR) industry in the United States reached ***** billion U.S. dollars in 2023, up from the previous year's total of *** billion U.S. dollars. QSRs are sometimes referred to as limited service restaurants (LSRs), but more commonly known as fast food restaurants.

Market Size statistics on the Fast Food Restaurants industry in the US

The United States fast food market reached 212.89 in 2024. The market is expected to grow at a CAGR of 4.20% between 2025 and 2034, reaching 321.24 by 2034.

The United States is known as the home of fast food. But in this competitive market, what kind of fast food do consumers order the most? During a 2023 survey,****** emerged as the most frequently ordered fast food in the U.S., with ** percent of respondents indicating it as their top choice. Comparatively, only **** percent of participants reported TexMex as their most ordered type of fast food.

The U.S. Fast Food & Quick Service Restaurant (QSR) Market Size Was Worth USD 405 Billion in 2023 and Is Expected To Reach USD 663 Billion by 2032, CAGR of 10.3%.

The United States Quick Service Restaurants Market is segmented by Cuisine (Bakeries, Burger, Ice Cream, Meat-based Cuisines, Pizza), by Outlet (Chained Outlets, Independent Outlets) and by Location (Leisure, Lodging, Retail, Standalone, Travel). Market Value in USD is presented. Key data points observed include the number of outlets for each foodservice channel; and, average order value in USD by foodservice channel.

The United States fast food market size reached USD 188.9 Billion in 2024 and expected to reach USD 261.9 Billion by 2033, exhibiting a growth rate (CAGR) of 3.4% during 2025-2033. The report provides a comprehensive analysis of key trends across market segments, with detailed forecasts at regional and country levels for the period 2025-2033. It categorizes the market based on product type and end user.

In 2023, the value of the quick-service restaurant market in Latin America was estimated at around ** billion U.S. dollars. By 2030, this market was expected to grow by **** percent.

This statistic shows the fast food market share in the United States in 2015. Yum! Brands Inc. accounted for 10.8 percent of the U.S. fast food industry.

U.S. fast food industry - additional information

McDonald’s held, by far, the largest market share of the fast food industry in the United States in 2015. Its closest competitor was Yum! Brands - owner of popular chains Taco Bell, KFC, Pizza Hut and WingStreet. The leading five brands account for over 40 percent of the entire U.S. fast food industry, which, in 2014, generated over 198.9 billion U.S. dollars in revenue. This revenue was forecasted to rise above 223 billion dollars in 2020.

As well as leading the U.S. fast food industry, McDonald’s was also the most valuable fast food brand worldwide in 2016. With a brand value of more than 88 billion U.S. dollars, the company was worth more than double its closest competitor, Starbucks. McDonald’s worldwide revenue reached 24.6 billion U.S. dollars in 2016, with over 8.25 billion of this being accumulated in the U.S.

Fast food is clearly popular with U.S. consumers. In a November 2016 survey, 44 percent of Americans admitted to eating in quick service restaurants at least once a week. The popularity of fast food is perhaps unsurprising, considering that children aged between two and 11 years watch hundreds of fast food ads annually. Once again, McDonald’s topped the list, with two- to five-year-olds watching an average of 207.7 of McDonald’s ads, and six- to 11-year-olds watching 253.6 ads that year.

The size of the United States Quick Service Restaurants Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 5.60% during the forecast period. The QSR market in the United States includes fast food restaurants that provide a small menu, limited table service, and fast service. The market is influenced by changing consumer preferences for convenience and affordability, as well as the growing impact of global fast-food chains. Key players such as McDonald's, Subway, and Yum! Major brands like KFC, Pizza Hut, and Taco Bell dominate the market due to their wide outlet networks and strong brand recognition. The market landscape is being greatly influenced by the shift towards healthier menu choices, digital ordering, and the growth of food delivery services. Although facing obstacles like increasing labor and food expenses, the market's optimistic forecast is backed by continued advancements and the growth of franchise structures. This path emphasizes the vital importance of fast food restaurants in the American food sector and their possibility for continuous market expansion. Recent developments include: August 2023: Subway was acquired by private equity firm Roark Capital for USD 8.95 billion. To fully receive the amount, Subway needs to achieve certain cash flow milestones within a period of two or more years after the deal is completed.January 2023: McDonald's (MCD) plans to open 1,900 new locations in 2023. More than 400 of the new Golden Arches will be in the United States.January 2023: Popeyes introduced the new Shrimp Roll to its seafood menu.. Key drivers for this market are: Growing Demand for Cocoa Butter Equivalents Among Food Manufacturers, Rising Application in Food Industry. Potential restraints include: Health Concerns Pertaining to the Excessive Consumption of Fats and Oils. Notable trends are: The expansion of fast food chains throughout the country led to diverse menu options thereby attracting customers.

The Latin America fast food market was valued at USD 66.61 Billion in 2024. The industry is expected to grow at a CAGR of 5.60% during the forecast period of 2025-2034 to attain a valuation of USD 114.86 Billion by 2034.

Market Size statistics on the Fast Food Chicken Restaurants industry in the US

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Fast Food Market Size 2025-2029

The fast food market size is forecast to increase by USD 119.6 billion, at a CAGR of 3% between 2024 and 2029.

The market is witnessing significant shifts, driven by the increasing online presence of companies and the growing number of fast-food outlets. The digital transformation (Food management) of the industry is reshaping consumer behavior, with more individuals opting for contactless ordering and delivery options. Simultaneously, the proliferation of new outlets is intensifying competition, making it essential for players to differentiate their offerings. However, the market faces challenges as well.
Health concerns surrounding the excessive consumption of fast foods continue to mount, with consumers increasingly seeking healthier alternatives. As a result, companies must innovate to cater to this demand, introducing more nutritious options or reformulating existing menus. Navigating this delicate balance between convenience, affordability, and health will be crucial for market success.

What will be the Size of the Fast Food Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic market dynamics shaping various sectors. Employee training and development are crucial for maintaining high-quality food production and customer service. Energy efficiency initiatives, such as optimizing kitchen equipment and implementing waste management systems, contribute to cost savings and sustainability. Nutritional information and health-conscious options cater to diverse customer demographics, while recycling programs and compostable packaging address growing concerns for the environment. Profit margins are influenced by inventory management and pricing strategies. Allergen information and food waste reduction programs ensure customer satisfaction and adherence to food safety regulations. Catering services and delivery options expand reach and convenience, while brand loyalty programs foster repeat business.

Chicken sandwiches and breakfast sandwiches remain popular menu items, with menu engineering and calorie counts shaping consumer choices. Digital marketing and advertising campaigns leverage social media to engage customers and promote new offerings. Sustainability initiatives, such as fair trade practices and local sourcing, enhance brand image and appeal to socially conscious consumers. Operating expenses, including labor costs, kitchen management software, and lease agreements, impact profitability. Franchise fees and franchise opportunities provide growth opportunities for entrepreneurs, while dietary restrictions and health inspections necessitate adaptability and compliance. Water conservation, real estate, data analytics, and supply chain management are essential areas of focus for long-term success.The market's continuous evolution requires ongoing adaptation and innovation.

How is this Fast Food Industry segmented?

The fast food industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Non-vegetarian fast food
  Vegetarian fast food


Service Type

  Eat-in
  Take away
  Home delivery
  Others


End-User

  Quick Service Restaurants
  Fast Casual Restaurants
  Others


Target Audience

  Youth
  Families
  Professionals


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    Italy
    Spain
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Product Insights

The non-vegetarian fast food segment is estimated to witness significant growth during the forecast period.

In the dynamic the market, both vegetarian and non-vegetarian options cater to diverse consumer preferences. While non-vegetarian choices, including fish, seafood, chicken, beef, and more, continue to be popular due to their appetizing flavors and varying preparation methods, the demand for health-conscious options is on the rise. This trend is driven by the increasing awareness of nutritional values and the preference for low-calorie, high-protein meals. Social media marketing and digital platforms have become essential tools for fast food businesses to reach customers, with delivery services and mobile ordering further enhancing convenience. Compostable packaging and recycling programs are also gaining traction as part of sustainability initiatives.

Restaurant equipment, food safety regulations, and inventory management are crucial aspects of the industry, ensuring efficient kitchen operations and

The quick service restaurant (QSR) industry in the United States generated a revenue of ***** billion U.S. dollars in 2009. Major players in the QSR industry include household names such as McDonald’s, Burger King, and Yum Brands (KFC, Pizza Hut, Taco Bell). Out of the leading QSR chains, McDonald's contributed the most to the overall revenue of the U.S. fast food industry, with Starbucks following in a not-so-close second place.

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Snapshot img

US Fast Casual Restaurants Market Size 2025-2029

US fast casual restaurants market size is forecast to increase by USD 84.5 billion at a CAGR of 13.7% between 2024 and 2029.

US Fast Casual Restaurants Market is experiencing significant growth, driven by the increasing demand for innovation and customization in food menus. Consumers are seeking more personalized dining experiences, leading to the popularity of fast casual concepts that offer a unique blend of affordability, quality, and convenience. Additionally, the market is witnessing an increasing focus on digitalization of services, with contactless ordering and payment options gaining traction in response to the ongoing pandemic. However, the market faces challenges as well. Intense competition from quick-service restaurants and the need to maintain consistent supply chains pose significant hurdles for market growth.
Regulatory compliance and labor costs also add complexity to the operational landscape. To capitalize on opportunities and navigate challenges effectively, companies must stay abreast of consumer trends and invest in digital technologies to enhance the customer experience. Innovation in menu offerings, sustainable sourcing, and strategic partnerships will be key differentiators in this dynamic market.

What will be the size of the US Fast Casual Restaurants Market during the forecast period?

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 US Fast Casual Restaurants market is experiencing significant growth, driven by various factors. Menu innovation, with an emphasis on vegetarian, vegan, and gluten-free options, caters to diverse dietary preferences and allergies. Customer experience is prioritized through personalized dining, contactless ordering, and mobile payments. Data-driven decision-making and restaurant automation, including artificial intelligence and predictive analytics, optimize operations and reduce labor costs. Franchise models and in-house delivery services expand reach and cater to Generation Z's preference for convenience. Supply chain management and food traceability ensure transparency and sustainability, while omni-channel strategies engage customers through loyalty programs and subscription services.Restaurant analytics provide valuable customer feedback, enabling continuous improvement and operational optimization.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Channel

  Dine-in
  Takeaway


Application

  Franchised
  Standalone


Food Type

  Burger/Sandwich
  Pizza/Pasta
  Asian
  Latin American
  Chicken
  Others


Target Audience

  Millennials
  Working Professionals
  Families


Distribution Channel Specificity

  Specialty Chains
  Online Platforms
  Retail Foodservice


Geography

  North America

    US

By Channel Insights

The dine-in segment is estimated to witness significant growth during the forecast period.

Fast casual restaurants in the US and Canada offer a unique dining experience, blending the speed and convenience of fast food with the quality and ambiance of casual dining. These establishments, which have gained popularity in recent years, use fresh ingredients, digital ordering systems, and self-service kiosks to streamline the dining process while maintaining food quality. Employee training is a key focus to ensure consistent customer service and food safety. Menu innovation and healthy options cater to various consumer preferences, including Generation Z and those seeking sustainable practices. In addition, many fast casual restaurants offer catering services, in-house delivery, and third-party delivery through food delivery platforms.

The franchise model is also common in the fast casual industry, allowing for efficient expansion and operational efficiency. Restaurant technology plays a significant role in fast casual operations, with kitchen display systems, labor scheduling, and point-of-sale systems helping to manage inventory and improve efficiency. Digital marketing and social media marketing are essential for customer engagement and loyalty programs. Food trucks and ghost kitchens are emerging trends in the fast casual industry, offering alternative business models and lower overhead costs. Food safety and food quality are top priorities, with strict adherence to industry standards and regulations. The fast casual industry continues to evolve, with dining trends such as virtual brands, subscription services, and data analytics shaping the future of this dynamic market.

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The Dine-in segment was valued at USD 48.90 billion in 2019 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year,

Xavvy fuel is the leading source for location data and market insights worldwide. We specialize in data quality and enrichment, providing high-quality POI data for restaurants and quick-service establishments in the United States.

Base data • Name/Brand • Adress • Geocoordinates • Opening Hours • Phone • ... ^

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Our data offering is highly customizable and flexible in delivery – whether one-time or regular data delivery, push or pull services, and various data formats – we adapt to our customers' needs.

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The total number of restaurants per region, market share distribution among competitors, or the ideal location for new branches – our restaurant data provides valuable insights into the food service market and serves as the perfect foundation for in-depth analyses and statistics. Our data helps businesses across various industries make informed decisions regarding market development, expansion, and competitive strategies. Additionally, our data contributes to the consistency and quality of existing datasets. A simple data mapping allows for accuracy verification and correction of erroneous entries.

Especially when displaying information about restaurants and fast-food chains on maps or in applications, high data quality is crucial for an optimal customer experience. Therefore, we continuously optimize our data processing procedures: • Regular quality controls • Geocoding systems to refine location data • Cleaning and standardization of datasets • Consideration of current developments and mergers • Continuous expansion and cross-checking of various data sources

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The fast food chicken industry has displayed robust financial health over the last five years, benefiting from boosted disposable income levels amidst economic growth. A notable shift in consumer habits, with an increased focus on healthy food choices, led industry players to revamp their menus, adding healthier options. As a result of these trends, industry revenue saw an annualized growth of 7.2%, reaching $61.1 billion over the five years to 2024. A predicted increase of 1.9% in 2024 alone helps bolster this trend. The onslaught of COVID-19 dampened travel, leading to a sharp decline in roadside or high-traffic area restaurant visits. Notwithstanding, the industry found resilience in adversity. As stay-at-home orders and business closures came into effect, many started working from home. This new dynamic augmented the demand for fast food, especially delivery services. As a result, there was an uptick in industry services which offset potential decreases in demand. All things considered, the industry's profit margins have fallen over the past five years. Further down the line, the industry's growth is set to continue, albeit at a slower rate, as life settles back into a post-COVID-19 normality. With expectations for people to return to office work and the economy hitting its stride, fast food chicken joints will likely keep expanding their menu with health-conscious options. To that end, an annualized revenue increase of 0.5% is forecasted, reaching $62.6 billion over the next five years to 2030. This indicates a positive outlook for the industry, fueled by adaptations that align with shifting consumer preferences.

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