The Report Covers US Fintech Industry Overview and is Segmented by Service Proposition (Digital Payments (Mobile POS Payments, Digital Remittance, and Digital Commerce), Digital Investments (Neo-Brokers and Robo-Advisors), Alternative Lending, Alternative Funding (Crowd Investing and Crowd Funding), Neo-banking, and Online insurance and insurance marketplaces.

The United States fintech market size reached USD 53.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 181.6 Billion by 2033, exhibiting a growth rate (CAGR) of 13.9% during 2025-2033. The growing demand for convenient and user-friendly financial services, increasing development of innovative platforms for payments, lending, wealth management, and insurance, and rising emergence of decentralized finance (DeFi) represent some of the key factors driving the market.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 53.0 Billion
Market Forecast in 2033	USD 181.6 Billion
Market Growth Rate (2025-2033)	13.9%

IMARC Group provides an analysis of the key trends in each segment of the United States fintech market report, along with forecasts at country level for 2025-2033. Our report has categorized the market based on deployment mode, technology, application, and end user.

The United States fintech market reached a value of nearly USD 4.10 Trillion in 2024. It is assessed to grow at a CAGR of 11.20% between 2025 and 2034 to reach around USD 11.85 Trillion by 2034.

The debit card penetration in the United States was forecast to continuously increase between 2024 and 2029 by in total three percentage points. After the seventh consecutive increasing year, the debit card penetration is estimated to reach 86.81 percent and therefore a new peak in 2029. The penetration rate refers to the share of the total population who use debit cards.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the debit card penetration in countries like Mexico and Canada.

**** reigned supreme in the U.S. fintech landscape, boasting a market capitalization of over *** billion U.S. dollars as of November 2024. This financial technology giant leads a pack of diverse companies that are reshaping the financial services industry through innovative software and technology solutions. Mastercard followed closely behind with a market cap of *** billion U.S. dollars, while Intuit rounded out the top three at *** billion U.S. dollars. Growth and market dynamics The U.S. fintech industry has experienced remarkable growth in recent years, with the number of fintech companies reaching ****** by June 2024. This expansion reflects the sector's increasing importance in the financial services ecosystem. The digital payments segment stands out as a particularly robust area, with over *** million users in 2023. Projections suggest continued growth, with the total number of fintech users expected to reach *** million by 2028, underscoring the widespread adoption of fintech solutions across various financial services. Revenue trends and market leaders The fintech sector's revenue in the United States has shown impressive growth, surpassing ** billion U.S. dollars in 2023. This upward trajectory is expected to continue, with forecasts predicting revenue to reach **** billion U.S. dollars by 2028. While established players like Visa and Mastercard dominate in terms of market capitalization, newer entrants are making significant strides. Notably, Stripe has emerged as a leading force in the private fintech space, with a market valuation of ** billion U.S. dollars as of March 2024, surpassing even Chime's ** billion U.S. dollars valuation.

The United States Fintech market is experiencing robust growth, projected to maintain a Compound Annual Growth Rate (CAGR) of 11% from 2025 to 2033. This expansion is fueled by several key drivers. The increasing adoption of smartphones and mobile banking apps is significantly boosting digital payments, particularly mobile POS payments and digital remittances. Furthermore, the rising popularity of investment apps and robo-advisors is driving growth in the digital investments segment. Consumers are increasingly embracing alternative lending solutions and crowdfunding platforms, seeking convenient and accessible financing options. The shift towards digital-first banking experiences, facilitated by neo-banks offering tailored services, is also contributing to market expansion. Finally, the growing awareness of the benefits of online insurance and insurance marketplaces is further propelling market growth. While specific market size data for 2025 is absent, considering the provided CAGR of 11% and the considerable size of the US financial services market, a reasonable estimate for the 2025 market size could be in the range of $200-300 billion USD. This is a conservative estimate based on the growth trajectory expected for a market of this type. The competitive landscape is dynamic, with established players like Visa and newer fintech companies such as Stripe, Klarna, Robinhood, and Chime vying for market share. The success of these companies hinges on their ability to innovate and offer seamless user experiences. Regulatory changes and cybersecurity concerns present potential restraints, but the overall market outlook remains positive. Growth is expected across all segments, with digital payments and digital investments likely to maintain the fastest growth trajectories. Regional variations may exist, but the United States, given its advanced digital infrastructure and tech-savvy population, is expected to remain a dominant force in global fintech innovation and growth. The market will continue to evolve, with future growth driven by further technological advancements, changing consumer preferences, and increasing regulatory clarity. Recent developments include: January 2022: iTrustCapital established its new corporate headquarters in Irvine with funding of USD 125 million. The news was released two months after the company received a USD 125 million Series A growth equity investment from Left Lane Capital of New York City. The money will be used to enhance the company's offerings, grow the customer support and development teams, investigate possible strategic partnerships, and introduce new marketing avenues., Febuary 2022: In a statement, Fireblocks stated that it would spend an estimated USD 100 million for a cryptocurrency payment network. Plans to allow acquirers and payment service providers (PSPs) to accept cryptocurrency payments and make payouts in digital currencies are blocked by fire. Less than three weeks after the business disclosed it had raised USD 550 million in Series E funding, Fireblocks reportedly made its first purchase.. Notable trends are: Growth of the E- Commerce Industry is Propelling the Fintech Market.

US Fintech Market size was valued at USD 9.0 Billion in 2024 and is projected to reach USD 18.92 Billion by 2032, growing at a CAGR of 9.71% from 2025 to 2032.

US Fintech Market: Definition/Overview The U.S. Fintech (Financial Technology) sector includes a variety of new technology and services aimed at improving and automating financial services. This includes digital banking, payment systems, lending, wealth management, and insurance solutions, many of which use cutting-edge technology like artificial intelligence (AI), blockchain, and big data. The United States leads the world in the development and adoption of these technologies, with major cities such as Silicon Valley driving innovation and investment in the field.

Market Size and Growth Outlook: The United States fintech market was valued at XX million in 2023 and is projected to expand at a CAGR of 11.00% during the forecast period of 2025-2033. This growth is driven by increasing smartphone and internet penetration, rising consumer preference for digital financial services, and the adoption of new technologies such as artificial intelligence (AI) and blockchain. Key Market Trends: Major trends in the US fintech market include the increasing popularity of digital payments, particularly mobile POS payments and digital remittance. Digital investments, such as robo-advisors and neo-brokers, are also gaining traction due to their low cost and ease of access. Alternative lending and financing options, like crowd investing and crowdfunding, provide businesses with additional funding sources. Neo-banking and online insurance marketplaces offer convenient and personalized financial services to consumers. Recent developments include: January 2022: iTrustCapital established its new corporate headquarters in Irvine with funding of USD 125 million. The news was released two months after the company received a USD 125 million Series A growth equity investment from Left Lane Capital of New York City. The money will be used to enhance the company's offerings, grow the customer support and development teams, investigate possible strategic partnerships, and introduce new marketing avenues., Febuary 2022: In a statement, Fireblocks stated that it would spend an estimated USD 100 million for a cryptocurrency payment network. Plans to allow acquirers and payment service providers (PSPs) to accept cryptocurrency payments and make payouts in digital currencies are blocked by fire. Less than three weeks after the business disclosed it had raised USD 550 million in Series E funding, Fireblocks reportedly made its first purchase.. Notable trends are: Growth of the E- Commerce Industry is Propelling the Fintech Market.

The North America Fintech Market report segments the industry into By Service Proposition (Money Transfer and Payments, Savings and Investments, Digital Lending and Lending Marketplaces, Online Insurance and Insurance Marketplaces, Other Service Propositions) and By Country (United States, Canada, Rest of North America). Get five years of historical data alongside five-year market forecasts.

North America Fintech Market was valued at USD 128.23 Billion in 2024 and is expected to reach USD 325.59 Billion by 2030 with a CAGR of 16.86% during the forecast period.

Pages	133
Market Size	2024: USD 128.23 Billion
Forecast Market Size	2030: USD 325.59 Billion
CAGR	2025-2030: 16.86%
Fastest Growing Segment	Digital Lending and Lending Marketplaces
Largest Market	United States
Key Players	1. Avant LLC 2. Chime Financial Inc. 3. Wealthsimple Inc. 4. Stripe Inc. 5. SoFi Technologies Inc. 6. Square Capital, LL 7. Kraken 8. Oscar Insurance Corporation 9. Mogo Inc. 10. Nu Pagamentos S.A.

The global fintech market size reached approximately USD 226.71 Billion in 2024. The market is projected to grow at a CAGR of 16.80% between 2025-2034, reaching a value of around USD 1071.27 Billion by 2034. The global fintech market is growing at a brisk pace, driven by technology progress and the expanding demand from customers for digital finance solutions. As the market continues to grow with a forecast CAGR of more than 15% in the forecast period, it is largely growing in North America. Prominent factors propelling this growth are regulatory policies, better security measures, and the emergence of digital banking. As financial companies adopt innovation, the international fintech market will continue its trend of growth.

The number of users in the 'Digital Payments' segment of the fintech market in the United States was forecast to continuously increase between 2024 and 2028 by in total 45.8 million users (+15.32 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 344.82 million users and therefore a new peak in 2028. Notably, the number of users of the 'Digital Payments' segment of the fintech market was continuously increasing over the past years. The Statista Market Insights cover a broad range of additional markets.

The North American Fintech industry, valued at $123.72 billion in 2025, is experiencing explosive growth, projected to maintain a Compound Annual Growth Rate (CAGR) of 17.50% from 2025 to 2033. This robust expansion is fueled by several key drivers. The increasing adoption of smartphones and high-speed internet access has created a fertile ground for digital financial services. Consumers are increasingly demanding convenient, accessible, and personalized financial solutions, driving the demand for innovative Fintech products and services. Furthermore, supportive regulatory environments in key North American markets, particularly the United States and Canada, are encouraging innovation and competition within the sector. The growth is particularly noticeable in segments like digital lending and lending marketplaces, facilitated by advancements in artificial intelligence and big data analytics which allow for more efficient credit scoring and risk assessment. The rising popularity of buy-now-pay-later services and the expansion of embedded finance are also contributing significantly to the sector's growth. However, the industry also faces challenges. Competition is intense, with established financial institutions and new Fintech entrants vying for market share. Data security and privacy concerns remain paramount, requiring robust cybersecurity measures and adherence to stringent regulatory compliance. Regulatory uncertainty and evolving compliance requirements can also pose obstacles to growth. Despite these headwinds, the long-term outlook for the North American Fintech industry remains exceptionally positive, driven by continued technological advancements, changing consumer preferences, and the increasing digitization of financial services across all segments. The market's significant growth potential attracts substantial investments, further accelerating innovation and expansion. Major players like SoFi, Square, and Stripe are leading this charge, alongside a vibrant ecosystem of smaller, specialized Fintech companies. Recent developments include: August 2024: Stripe was named a Leader in the 2024 Gartner Magic Quadrant for Recurring Billing Applications. Launched in 2018, Stripe Billing manages hundreds of millions of subscriptions for over 300,000 companies, offering flexible billing models and features. This recognition highlights its strong execution and vision in the billing sector.June 2024: Stripe launched new features in France, including Alma’s BNPL integration and advanced Stripe Terminal capabilities. The strengthened CB partnership now supports CB on Apple Pay and enhanced transaction features. Stripe's French user base has grown significantly, with major companies like Accor and TF1 joining the network.. Key drivers for this market are: Innovations Such as Blockchain, Artificial Intelligence, and Machine Learning Enhance the Efficiency and Capabilities of Fintech Solutions. Potential restraints include: Innovations Such as Blockchain, Artificial Intelligence, and Machine Learning Enhance the Efficiency and Capabilities of Fintech Solutions. Notable trends are: Growth in the North American Digital Payment Market.

The global AI in fintech market is expected to expand from USD 13,515.7 million in 2024 to USD 58,701.4 million by 2034, reflecting a robust CAGR of 15.9%.

Attributes	Key Insights
Historical Size, 2023	USD 11,760.0 million
Estimated Size, 2024	USD 13,515.7 million
Projected Size, 2034	USD 58,701.4 million
Value-based CAGR (2024 to 2034)	15.9%

Semi-annual Market Update for AI in Fintech Market

Particular	Value CAGR
H1	15.2% (2023 to 2033)
H2	15.4% (2023 to 2033)
H1	15.5% (2024 to 2034)
H2	15.8% (2024 to 2034)

Analysis of Top Countries Developing, Adopting, Regulating, and Utilizing AI in Fintech Solutions

Countries	Value CAGR (2024 to 2034)
United States	15.7%
Brazil	12.4%
Germany	15.6%
India	20.1%
China	20.4%

AI in Fintech Industry Analysis by Top Investment Segments

Solution	Software
Value Share (2034)	67.65%

By Fintech Domains	Digital Payments
Value Share (2034)	23.94%

Fintech companies headquartered in the ************* and ***** lead the ranking of the largest fintech companies worldwide by market capitalization. As of February 2025, the two largest companies were the payment companies Visa and Mastercard, both headquartered in the United States, with a market capitalization of roughly ***** and ***** billion U.S. dollars, respectively. Shopify ranked third, and Intuit ranked fourth with a market capitalization of *** billion U.S. dollars. European-headquartered fintechs, such as Adyen and Checkout.com, were also among the top fintech companies by market capitalization. United States: the land of unicorns The fintech sector is famous for being filled with successful companies that have turned into unicorns. The term unicorn refers to a privately held startup company that has a valuation that exceeds *** billion U.S. dollars. The United States had not only the largest fintech companies, but also the highest number of fintech unicorns. In addition, ***** out of the *** most valuable fintech unicorns were headquartered in the United States. Mobile payment trends and market penetration Mobile payment solutions are gaining traction globally, with some services showing strong regional preferences. Venmo, a U.S.-based digital wallet owned by PayPal, demonstrated an ***** percent year-on-year growth in total payment volume, reaching ** billion U.S. dollars in the first quarter of 2024. While Venmo's market share is highest in the United States, it has also gained significant traction in Latin America, with nearly **** percent of Venezuelan merchants integrating Venmo into their websites. This trend highlights the growing importance of mobile payment solutions in both developed and emerging markets.

The US Banking-as-a-Service (BaaS) market is experiencing robust growth, driven by the increasing demand for digital financial services and the need for streamlined banking operations. The market's expansion is fueled by several key factors. Fintech companies are leveraging BaaS platforms to quickly and cost-effectively launch innovative financial products, bypassing the complexities and high capital requirements of traditional banking infrastructure. Large enterprises are also adopting BaaS solutions to enhance their existing offerings and improve customer experiences through embedded finance initiatives. The prevalence of APIs and cloud-based solutions further accelerates adoption, allowing for seamless integration and scalability. While the precise market size for the US in 2025 is not explicitly provided, considering a global CAGR of 9% and the significant US market share, a reasonable estimation would place the US BaaS market value in the billions (e.g., $5 billion USD) in 2025. This figure reflects the substantial investment in fintech and the increasing digital transformation across various industries. Segmentation analysis reveals a dynamic landscape. API-based BaaS solutions are gaining traction due to their flexibility and ease of integration. The managed services segment is witnessing higher demand as businesses prefer outsourced expertise for efficient operations. Large enterprises, given their resources, represent a major segment, but the SME sector is exhibiting rapid adoption, indicating a broad market reach. Banks and Fintechs continue to be the dominant end-users, but corporations and NBFCs are steadily increasing their BaaS adoption, indicative of broader market penetration. While challenges remain, such as regulatory hurdles and security concerns, the overall trend projects sustained growth, with North America—particularly the US— expected to maintain its leadership position in this expanding global market throughout the forecast period (2025-2033). The projected growth is underpinned by technological advancements, evolving customer expectations, and the continued rise of embedded finance. Recent developments include: In July 2021, Dwolla has raised USD 21 million in funding, which it will use to expand the functionality of its service, particularly in terms of how it integrates and provides more responsiveness to card payments; hire more talent; and begin the process of expanding its rails to more markets outside of the United States, with a focus on Canada, the United Kingdom, and Australia., In December 2021, Payment Gaint Square change its corporate name to Block, effective December 10. Square is expanding outside its basic credit card reader business, focusing on new technologies like blockchain which resulted in a change in its name.. Notable trends are: The Increasing Digital Banking Adoption in US is Driving the Market.

The United States private banking market is experiencing significant growth, with a market size of $101.74 million and a CAGR of 9.87% over the period 2019-2033. Key drivers of this growth include the increasing wealth of high-net-worth individuals (HNWIs), the growing demand for personalized financial advice, and the increasing complexity of tax and investment regulations. The market is segmented into various types of services, including asset management, insurance, trust services, tax consulting, and real estate consulting. Personal and enterprise applications are the two major segments based on application. Major companies operating in the market include Morgan Stanley, JP Morgan Chase & Co, Bank of America Corporation, Wells Fargo & Company, The Goldman Sachs Group Inc, Citigroup, Raymond James, Northern Trust, Charles Schwab, and U.S. Bancorp. These companies offer a wide range of services to HNWIs, including investment management, financial planning, estate planning, and trust administration. The increasing adoption of digital technologies and the growing awareness of sustainable investing are key trends shaping the market. However, challenges such as regulatory compliance and competition from fintech companies may restrain market growth. In the forecast period of 2025-2033, the market is expected to maintain a steady growth rate, driven by the continued growth in HNWI population and demand for personalized wealth management services. Recent developments include: February 2024: Bank of America furthered its efforts in tailoring digital banking experiences as clients increasingly gravitated toward managing their finances online.March 2024: Goldman Sachs Asset Management, a division of Goldman Sachs Group, revealed plans to bolster its private credit portfolio. The firm aims to grow it from the current USD 130 billion to a target of USD 300 billion over the next five years.. Key drivers for this market are: Rising Number of HNWIs, Digitization of Private Banking. Potential restraints include: Rising Number of HNWIs, Digitization of Private Banking. Notable trends are: Rising Number of HNWIs Driving the Market.

The number of users in the 'Digital Investment' segment of the fintech market in the United States was forecast to continuously increase between 2024 and 2028 by in total 2.5 million users (+2.87 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 89.75 million users and therefore a new peak in 2028. Notably, the number of users of the 'Digital Investment' segment of the fintech market was continuously increasing over the past years. The Statista Market Insights cover a broad range of additional markets.

Expanding at a CAGR of 16%, the global fintech-as-a-service (FaaS) market is projected to increase from a value of US$ 363.3 billion in 2024 to US$ 1,602.7 billion by the end of 2034.

Report Attributes	Details
Fintech-as-a-Service Market Size (2024E)	US$ 363.3 Billion
Projected Market Value (2034F)	US$ 1,602.7 Billion
Global Market Growth Rate (2024 to 2034)	16% CAGR
China Market Value (2034F)	US$ 175.9 Billion
Canada Market Growth Rate (2024 to 2034)	16.5% CAGR
North America Market Share (2024E)	23.9%
East Asia Market Value (2034F)	US$ 370.2 Billion
Key Companies Profiled	PayPal Holdings Inc. Block Inc. Mastercard Incorporated Envestnet Inc. Braintree Upstart Holdings Inc. Solid Financial Technologies Inc. Railsbank Technology Ltd.

Country-wise Insights

Attribute	United States
Market Value (2024E)	US$ 38.6 Billion
Growth Rate (2024 to 2034)	16.5% CAGR
Projected Value (2034F)	US$ 177.6 Billion

Attribute	China
Market Value (2024E)	US$ 39.8 Billion
Growth Rate (2024 to 2034)	16% CAGR
Projected Value (2034F)	US$ 175.9 Billion

Category-wise Insights

Attribute	Payment
Segment Value (2024E)	US$ 167.1 Billion
Growth Rate (2024 to 2034)	15.5% CAGR
Projected Value (2034F)	US$ 705.2 Billion

Attribute	Banks
Segment Value (2024E)	US$ 152.6 Billion
Growth Rate (2024 to 2034)	14.8% CAGR
Projected Value (2034F)	US$ 609 Billion

The US retail banking market, a sector characterized by intense competition and evolving customer expectations, is projected to experience steady growth. While the provided data lacks specific market size figures, a reasonable estimation can be made. Given a CAGR of 4% and a base year of 2025, we can infer substantial market value. The growth is driven by factors such as increasing digital adoption among consumers, the rise of fintech innovation pushing traditional banks to adapt, and the persistent demand for personalized financial products and services. This necessitates banks to invest heavily in technology, enhance customer experience through seamless digital platforms, and expand their product offerings to remain competitive. Furthermore, regulatory changes and evolving consumer financial behaviors contribute to market dynamism. Despite robust growth projections, the market faces challenges. These include increasing operational costs, stringent regulatory compliance requirements, and the potential for economic downturns to impact consumer spending and loan demand. The competitive landscape, with established giants like JPMorgan Chase & Co., Bank of America Corp., and Wells Fargo & Co. alongside emerging fintech players, necessitates strategic adaptation and innovation to maintain market share. Successful players will be those who can successfully balance profitability with customer-centric strategies, effectively leveraging technology to improve efficiency and enhance customer experience, while adhering to evolving regulatory frameworks. Segmentation within the market will continue to be vital, with specialized offerings targeting demographics and individual needs. Recent developments include: In May 2021, HSBC announced that it is exiting the retail and small business banking market in the United States, in line with its strategy to refocus on corporate and investment banking in Asia., In November 2020, Wells Fargo announced a new solution to help business customers eliminate paper checks by using one-time virtual card numbers to digitally pay invoices through the WellsOne Virtual Card Payments service.. Key drivers for this market are: Next generation technologies, Optimized physical distribution: Analytics and workforce fluidity; Developing an omnichannel workforce. Potential restraints include: Next generation technologies, Optimized physical distribution: Analytics and workforce fluidity; Developing an omnichannel workforce. Notable trends are: The Spending by Retail Banks for digital banking is increasing in US..