This statistic shows an overview of the footwear industry in the United States from 2010 to 2023, based on quantity. The United States imported about 1.98 billion pairs of shoes in 2023, a significant increase compared to the previous year.

The revenue in the footwear market in the United States was modeled to amount to ************ U.S. dollars in 2024. Between 2018 and 2024, the revenue rose by ************ U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************* U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Footwear.

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US Athletic Footwear Market Size 2025-2029

The US athletic footwear market size is forecast to increase by USD 8.51 billion at a CAGR of 5.4% between 2024 and 2029.

The Athletic Footwear Market in the US is experiencing significant growth, driven by the increasing popularity of sports and fitness activities among consumers. This trend is fueled by a growing awareness of health and wellness, as well as a cultural shift towards active lifestyles. Another key driver is the increasing availability of customized athletic footwear, which caters to the unique needs of individual consumers. However, this market is not without challenges. Increasing competition among players is intensifying, as established brands face competition from new entrants and e-commerce platforms.
To capitalize on market opportunities and navigate challenges effectively, companies must focus on innovation, differentiation, and effective marketing strategies. By staying abreast of consumer trends and preferences, and investing in research and development, players can position themselves for long-term success in this dynamic market.

What will be the size of the US Athletic Footwear Market during the forecast period?

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The athletic footwear market in the US is experiencing growth, driven by rising fitness awareness and the increasing popularity of sports and activities that require specialized footwear. Consumers seek out sports shoes for running, fitness training, trekking, and golf, prioritizing features such as durability, weight, comfort, and support. Brands are responding with innovative technologies, sustainable and eco-friendly materials, and improved cushioning and traction. The market is competitive, with brands investing in customer experience, advertising, and distribution channels to reach consumers.
Consumers also turn to online resources for guidance, comparing shoes based on price, reviews, and fit. Sports events and celebrity endorsements continue to influence trends in athletic footwear design and style. Overall, the market is expected to maintain its momentum, driven by the ongoing demand for high-performance, comfortable, and stylish athletic shoes.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


End-user

  Men
  Women
  Children


Type

  Running and jogging
  Sports shoes
  Aerobic and gym shoes
  Hiking and backpacking shoes


Geography

  US

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The US athletic footwear market caters to the needs of fitness-conscious consumers, offering a diverse range of products for various sports and activities. The market includes running shoes, hiking shoes, soccer shoes, and sports lifestyle footwear. Consumers prioritize comfort features, such as foam technology and breathable mesh uppers, for enhanced performance and running efficiency. Athletic footwear products also cater to those with chronic ailments, like hip pain, back pain, leg injuries, and knee pain. Sustainability is a growing concern, with some brands incorporating eco-friendly materials and reducing the use of chemical additives. The offline distribution channel, consisting of hypermarkets, supermarkets, specialty stores, and department stores, is popular among consumers due to its wide range of products and personalized customer service.

Online retail e-commerce platforms offer convenience and competitive pricing, attracting a significant number of consumers. Brands like Brooks, Puma, and Nike cater to various segments, including advanced running shoes, gym-goers, track running, and trail running. The market is expected to grow due to increasing fitness awareness, participation in sports activities, and the popularity of athletic footwear as casual wear.

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The Offline segment was valued at USD 13737.10 million in 2019 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in adoption of US Athletic Footwear Market?

Popularity of sports and fitness activities is the key driver of the market. 



The athletic footwear market in the US is driven by the increasing prioritization of health and fitness. With a high prevalence of obesity and lifestyle diseases, there is a growing awareness of the importance of regular exer

United States Apparel and Footwear Market was valued at USD 313.52 billion in 2024 and is anticipated to grow USD 471.34 billion by 2030 with a CAGR of 7.08%

United States athletic footwear market size is projected to exhibit a growth rate (CAGR) of 2.95% during ​2025-2033​. The increasing demand for environmentally friendly materials and production processes that attract environmentally conscious consumers is driving the market.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for ​2025-2033​. Our report has categorized the market based on product type, distribution channel, and end user.

This statistic shows the leading 5 footwear export markets of the United States in 2023, by quantity. In 2023, Mexico was the second largest footwear export market of the United States, importing about 7.4 million pairs of shoes.

This statistic displays the leading footwear companies in the United States in 2023, by turnover in million U.S. dollars. In 2023, Nike was the leading footwear company with a turnover of approximately 51.2 billion U.S. dollars.

The United States athletic shoe market reached approximately USD 15.35 Billion in 2024. The market is projected to grow at a CAGR of 5.80% between 2025 and 2034, reaching a value of around USD 26.98 Billion by 2034.

The United States Athletic Footwear Market size is USD 15 Billion in 2023, highlighting market growth, outlook, and strategic insights. Explore market segmentation, CAGR forecast, and future trends.

The United States footwear market size reached approximately USD 97.72 Billion in 2024. The market is estimated to grow at a CAGR of 3.80% in the forecast period of 2025-2034, reaching a value of around USD 141.89 Billion by 2034.

The North America Footwear Market Report is Segmented by Type (Athletic Footwear, Non-Athletic Footwear), Product Type (Shoes and Boots, Heels and Pumps, and More), Category (Mass, Premium), End User (Men, Women, Kids/Children), Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Online Retail Stores, Other Distribution Channels), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

The United States women footwear market was valued at USD 52.09 Billion in 2024. The industry is expected to grow at a CAGR of 3.10% during the forecast period of 2025-2034 to attain a valuation of USD 70.69 Billion by 2034.

The North America Athletic Footwear Market Report is Segmented by Activity (Running Shoes, Sports Shoes, and More), by Product Type (Shoes and Boots), by End User (Men, Women, and More), by Category (Premium and Mass), by Distribution Channel (Supermarkets/Hypermarkets, Online Retail Stores, and More), and by Geography (United States, Canada, Mexico, Rest of North America). The Market Forecasts are Provided in Terms of Value (USD).

The United States men’s footwear market reached approximately USD 156.50 Billion in 2024. The market is projected to grow at a CAGR of 5.70% between 2025 and 2034, reaching a value of around USD 272.44 Billion by 2034.

Learn about the projected growth in the athletic footwear market in the United States, with market volume expected to reach 210M pairs and market value expected to reach $3.5B by 2035.

The Shoe and Footwear Manufacturing industry is experiencing notable trends amid changing consumer behavior and global economic shifts. Over recent years, the industry has contended with challenges like price sensitivity among consumers, increased competition from imports, the imposition of new tariffs and a shift towards athleisure and casual footwear. Industry revenue has dropped at a CAGR of 1.2% over the past five years and is expected to total $1.8 billion in 2025, when revenue will strengthen by an estimated 0.2%. Historically, the industry faced stagnation because of high production costs and a heavy reliance on foreign production. The US-China trade tensions further accentuated these issues, impacting supply chain dynamics and prompting a reevaluation of domestic manufacturing strategies. The pandemic also played a crucial role in accelerating changes, as lockdowns shifted consumer priorities, boosting online purchases of comfort-oriented footwear. In response, many brands streamlined their product lines and opted for sustainable, eco-friendly materials. These strategies aimed to answer evolving consumer demands favoring quality and ethical production standards. The industry is poised for modest growth, driven largely by the continuing trend towards casual and sportswear, alongside an increased focus on innovation in materials and production processes. The integration of technology, like 3D printing and advanced robotics, will enhance manufacturing efficiencies and customization capabilities. However, the outlook is tempered by ongoing global supply chain complexities and fluctuating material costs, which could adversely impact profit. While the path forward presents opportunities and challenges, the industry's adaptability and focus on technological advancements and sustainable practices demonstrate a proactive approach to future growth. Also, the impact of the Berry Amendment, which mandates the use of domestic goods in certain government contracts, will likely expand the industry's customer base, fostering growth. Over the next five years, revenue will hike at a CAGR of 1.8% to reach an estimated $1.9 billion in 2030.

The Athletic Shoe Stores industry has maintained stable growth, driven by an improving economic environment and heightened consumer interest in sports and leisure activities. Concerns over rising obesity rates have spurred greater health consciousness among consumers, encouraging higher physical activity levels and a stronger demand for athletic shoes. Industry revenue has hiked at a CAGR of 5.0% over the past five years and is expected to total $26.9 billion in 2024, when revenue will drop by an estimated 0.2%. In recent years, the industry's performance has seen consistent sales growth and market expansion. The athleisure trend has significantly altered consumer buying habits, with athletic shoes now purchased for sports and daily wear. This change has driven innovation as brands create footwear blending comfort, style and performance. E-commerce has become pivotal, providing retailers with a convenient shopping experience and broader reach. Major shoe retailers like Nike and Adidas have expanded product lines and enhanced online platforms, while smaller brands focus on unique designs and sustainability. However, the industry faces increased competition from department and sporting goods stores. The sustained interest in fitness and the enduring popularity of athleisure will likely keep demand for athletic footwear high. Technological advancements, including smart shoe technology and innovative materials, will attract tech-savvy consumers and enhance user experience. Retailers will need to further refine their digital strategies, incorporating advanced features like personalized recommendations and virtual try-ons to meet evolving consumer expectations. While potential challenges like supply chain disruptions, climbing competition from large-scale retailers and inflation could pose risks, the industry's adaptability and focus on consumer-centric innovations indicate a promising future. Revenue is expected to hike at a CAGR of 1.5% over the five years through 2029 to $29.0 billion.

In 2024, the volume in the 'Gym & Training' segment of the footwear market in the United States was modeled to amount to ************* pairs. Between 2018 and 2024, the figure dropped by ************ pairs, though the decline followed an uneven course rather than a steady trajectory. The forecast shows the volume will steadily grow by ************ pairs from 2024 to 2030.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Gym & Training.

According to Cognitive Market Research, the global Sustainable Footwear market size was USD 8524.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 7.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 3409.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 2557.26 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 1960.57 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 426.21 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 170.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.7% from 2024 to 2031.
Non-athletic Sustainable Footwear is expected to dominate the Sustainable Footwear Market throughout the projected period.

Market Dynamics of Sustainable Footwear Market

Key Drivers for Sustainable Footwear Market

Increasing Number of Sustainable Footwear Startups

Consumers' growing awareness of sustainability has boosted global demand for environmentally friendly footwear. With prominent brands increasing their efforts toward sustainability, other enterprises are turning to recycled and eco-friendly materials. Furthermore, customers have noted the negative repercussions of conventional footwear production. Recycling is expected to remain an important concept in the near future for the sustainable footwear industry. For instance, in April 2019, Adidas introduced its 100% recyclable Futurecraft Loop Sneaker line, which has a carbon-neutral design. This innovation was aimed toward Generation Z and Millennials, who are more conscious of and value sustainability than earlier generateons.

Growing E-commerce Retail Market

The growth in the e-commerce retail market significantly substantiates the market for sustainable footwear, as it enhances convenience and accessibility for consumers. As more consumers move online, the brands are able to tap into a wider audience, including ecologically conscious buyers who take their money elsewhere in search of sustainable options. E-commerce platforms better the visibility of such products and enable the communicating of their unique features in this category, including eco-friendly materials and ethical production practices. Besides, social media marketing and collaboration with influencers have increased brand awareness and customer interaction phenomenally, which in turn has made reaching out to the target segment easier for brands of sustainable footwear. As more and more people continue to shift online for shopping, it further emerges as a powerful channel wherein sustainable footwear brands can originate and grow by building up their market presence.

Restraint Factor for the Sustainable Footwear Market

The presence of counterfeit products

The growing prevalence of counterfeit shoes is predicted to hinder the growth of the footwear sector. Counterfeit or fraudulent shoes are sold and advertised incorrectly at a reduced price. According to the Better Business Bureau, footwear products were among the most common types of counterfeit goods seized by customs in the United States in 2017. According to the World Trademark Review, around 73% of Brazilian consumers purchased counterfeit products in 2018, including footwear. Because these products are typically made of low-quality materials, they may not provide adequate comfort and protection to the wearer.

Impact of Covid-19 on the Sustainable Footwear Market

The impact of COVID-19 on the sustainable footwear market has been multidimensional. It initially led to a decline in sales due to the closure of physical stores and a general reduction in consumer spending. However, it also ushered in a new wave of consumer consciousness about sustainability, wherein more people became really conscious about what they purchased and the environmental consequence of that choice. Hence, those brands with a focus on eco-friendly behavior and materials have reson...

The Footwear Wholesaling industry is undergoing a significant transformation, fueled by evolving consumer purchasing habits and increased competition from digital platforms. As companies navigate these shifts, traditional wholesalers face a landscape marked by rapid change and adjustment. The market is witnessing a positive trend, with renewed consumer interest in footwear and a growing economy contributing to heightened sales. Revenue has expanded at a CAGR of 4.8% over the past five years to reach an estimated $45.5 billion in 2025, when income is projected to hike by 0.9%. The expansion of e-commerce has exerted pressure on traditional wholesalers, demanding them to enhance their digital strategies to remain relevant. Also, major brands like Alo and Nike have adopted direct-to-consumer approaches to reach their target audiences more effectively. Traditional wholesalers, consequently, have had to pivot by embracing technology, optimizing their distribution channels and forming strategic brand partnerships to maintain their foothold in the market. These efforts have moderated the impact of market shifts and contributed to the recent boost in profit, reflecting improved operational efficiencies and successful market adaptations. The industry will face ongoing growth and transformation over the next five years. To combat the persistent challenges posed by digital competition, wholesalers will expand their online presence and seek innovative ways to engage with consumers. Sustainability and demand for eco-friendly products will likely drive niche market expansion, offering new growth opportunities. However, rising tariffs on imports from China, Mexico and Canada will impact shoe and footwear manufacturing costs, which will, in turn, impact the wholesaling sector. These increased tariffs could lead to higher prices for consumers and supply chain disruptions, posing additional challenges for wholesalers striving to maintain competitive pricing and profit in an already competitive landscape. Adapting to these changes will require agility and strategic planning within the industry. Over the next five years, revenue will hike at a CAGR of 0.7% to reach an estimated $47.1 billion in 2030.