The Report offers United States Hair Care Market Growth Analysis. The market is Segmented by Product Type (Shampoo, Conditioner, Hair Styling Agent, Hair Colorant, Hair Oil, and Other Product Type) and Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail Stores, and Other Distribution Channels). The report offers market size and values in (USD million) for the above segments.

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US Hair Care Market Size 2025-2029

The US hair care market size is forecast to increase by USD 4.39 billion at a CAGR of 4.6% between 2024 and 2029.

The Hair Care Market in the US is characterized by a diverse range of offerings, with a focus on color variety and natural ingredients. The availability of an extensive array of color shades in hair care products caters to consumers' desire for personalized looks and self-expression. This trend is particularly evident in popular product categories such as hair dyes and hair chalks. Another significant market driver is the increasing demand for natural and organic hair care products. Consumers are becoming more health-conscious and are seeking alternatives to traditional hair care products that contain harsh chemicals. As a result, companies are investing in research and development to create formulations using natural and organic ingredients.
However, the market also faces challenges, including the prevalence of counterfeit hair care products. The proliferation of these products not only undermines brand reputation but also poses potential safety risks to consumers. Companies must invest in robust anti-counterfeiting measures to protect their intellectual property and ensure consumer safety. Additionally, the market is witnessing the emergence of innovative product categories, such as hair care supplements and hair growth treatments. These offerings cater to consumers seeking holistic solutions for hair health and growth. Companies that can effectively address consumer needs in these areas and differentiate themselves from competitors will have a competitive edge in the market.
In conclusion, the Hair Care Market in the US presents both opportunities and challenges. Companies that can cater to consumers' desire for personalized looks, natural ingredients, and innovative solutions while addressing the issue of counterfeit products will be well-positioned to succeed in this dynamic market.

What will be the size of the US Hair Care Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The hair care market in the US is a dynamic and innovative industry, encompassing a wide range of products and services. From hair care research and development to retail sales, this sector caters to various consumer needs. Styling tools, such as hair curling irons and straighteners, remain popular choices for consumers seeking to enhance their hair's appearance. Hair care formulations focusing on hair loss prevention, repair, and growth stimulation continue to gain traction. Scalp health and hair repair are increasingly important areas of focus, with many brands investing in research and innovation. Hair care education and training for professionals play a crucial role in ensuring consumers receive expert advice and services.
The use of natural ingredients for hair care, including those for hair strengthening and texture modification, is a growing trend. Hair care e-commerce platforms have disrupted traditional retail channels, offering convenience and competitive pricing. Heat protection and color protection are essential features in many hair care products, catering to consumers' concerns for hair damage. The hair care industry continues to evolve, with a strong focus on branding, distribution, and community engagement to meet the diverse needs of consumers.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Price Range

  Mass
  Premium
  Luxury


Product

  Hair color
  Shampoo
  Conditioner
  Others


End-User

  Male
  Female
  Unisex


Geography

  North America

    US

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The hair care market in the US is a dynamic and evolving industry, encompassing a range of products and services. Subscription boxes deliver personalized hair care solutions, while hair growth products and hair styling tools address various concerns such as split ends and hair damage. Aloe vera and vitamin E are popular natural ingredients for hair care, and hair extensions offer a quick solution for length and volume. Hair cuts and keratin treatments are common salon services, and vegan and cruelty-free options cater to ethical consumers. Coloring products, hair masks, and hair serums are essential hair care items, with sulfate-free, silicone-free, and paraben-free options available.

Hair porosity and elasticity tests help consumers choose the right hair care products, and professional-grade hair

The revenue in the 'Hair Care' segment of the beauty & personal care market in the United States was modeled to amount to ************ U.S. dollars in 2024. Between 2018 and 2024, the revenue rose by *********** U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************ U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Hair Care.

The size of the USA Hair Care Market was valued at USD 16.73 Million in 2023 and is projected to reach USD 21.27 Million by 2032, with an expected CAGR of 3.49% during the forecast period. The U.S. hair care market is a significant and evolving sector within the beauty and personal care industry, driven by trends in hair health, styling, and grooming. It includes a wide range of products, such as shampoos, conditioners, serums, hair oils, styling products, and treatments. American consumers are increasingly prioritizing hair care as part of their self-care and wellness routines, with many seeking effective products tailored to specific needs like hydration, frizz control, volume, color protection, and scalp health. One prominent trend in the U.S. hair care market is the shift toward natural, organic, and "clean" beauty products. Consumers are more conscious of product ingredients, favoring hair care formulations free from sulfates, parabens, silicones, and synthetic fragrances. This trend has led to the rise of plant-based, cruelty-free products that prioritize hair health and environmental sustainability. Brands are innovating with nutrient-rich ingredients like argan oil, shea butter, coconut oil, and botanical extracts, which align with these preferences. Recent developments include: In August 2022: Proctor & Gamble's brand, Head & Shoulders, launched a new shampoo range for dry scalp care. The company launched a few more hair care shampoos with different properties like smooth, silky, and anti-hair fall shampoos., In September 2021: L'Oréal filed a patent on its natural sugar-based curly hair styling formula. An international beauty major, the company developed a hair styling formulation for curly hair from a blend of sugar compounds and plant fiber, offering a natural and lightweight alternative to film-forming polymer and silicone products., In August 2021: Procter & Gamble formally launched its newest hair care brand, Nou. It is sold through Walmart and expanded to other stores in the United States.. Key drivers for this market are: Minimalist and Clean Beauty Trend, Popularity of Effective and Smart Skincare. Potential restraints include: Easy Access to Alternative Options. Notable trends are: Escalating Expenditure on Hair Care Products.

United States Hair Care Market was valued at USD 17.01 billion in 2024 and is anticipated to grow USD 20.86 billion by 2030 with a CAGR of 3.52%

The U.S. hair care market was valued at USD 13.57 billion in 2023 and is projected to reach USD 14.45 billion by 2029, growing at a CAGR of 1.06%.

The United States hair care market value is projected to grow at a CAGR of 3.60% between 2025 and 2034. The market is being aided by the growing focus on scalp and hair health among customers.

From the selected regions, the ranking by revenue in the 'Hair Care' segment of the beauty & personal care market is led by the United States with **** billion U.S. dollars and is followed by China (*** billion U.S. dollars). In contrast, the ranking is trailed by Ethiopia with ****** million U.S. dollars, recording a difference of **** billion U.S. dollars to the United States. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the beauty & personal care market and a ranking of subsegments in Thailand regarding revenue in the Beauty & Personal Care market as a whole. The Statista Market Insights cover a broad range of additional markets.

The US hair care market, a significant segment of the global industry, is experiencing steady growth, driven by several key factors. The market's value in 2025 is estimated at $10 billion (assuming a proportional representation of the US market within the global $16.73 billion figure, considering its economic size and consumer spending habits). This segment is fueled by increasing consumer awareness of hair health and beauty, leading to higher spending on premium products and specialized treatments. The rising popularity of natural and organic hair care products, driven by concerns about chemical ingredients and sustainability, further boosts market growth. E-commerce platforms have also significantly impacted the sector, offering a wider product selection and convenience to consumers. Key trends include the expansion of personalized hair care solutions catering to specific hair types and concerns (e.g., color-treated hair, damaged hair, fine hair), as well as the increasing adoption of technologically advanced hair care tools and appliances. Competitive pressures among established players like Procter & Gamble, Unilever, and L'Oréal, alongside the emergence of smaller niche brands, ensures market dynamism. While economic fluctuations could pose a restraint, the overall outlook for the US hair care market remains positive, projecting continued growth over the forecast period. The projected Compound Annual Growth Rate (CAGR) of 3.49% for the global market suggests a similar growth trajectory for the US market. This moderate growth reflects a maturing market, though substantial opportunities exist within niche segments. Growth will likely be driven by innovation in product formulations (e.g., incorporating advanced technologies and natural ingredients), expansion into new distribution channels, and targeted marketing campaigns focusing on specific demographics and hair concerns. The continued dominance of major players will likely be challenged by smaller, agile brands leveraging direct-to-consumer strategies and personalized marketing. The rise of social media influencers and online reviews will continue shaping consumer preferences and brand loyalty within this segment. Ultimately, the US hair care market's future hinges on its capacity to innovate, adapt to evolving consumer preferences, and leverage digital platforms effectively. Recent developments include: In August 2022: Proctor & Gamble's brand, Head & Shoulders, launched a new shampoo range for dry scalp care. The company launched a few more hair care shampoos with different properties like smooth, silky, and anti-hair fall shampoos., In September 2021: L'Oréal filed a patent on its natural sugar-based curly hair styling formula. An international beauty major, the company developed a hair styling formulation for curly hair from a blend of sugar compounds and plant fiber, offering a natural and lightweight alternative to film-forming polymer and silicone products., In August 2021: Procter & Gamble formally launched its newest hair care brand, Nou. It is sold through Walmart and expanded to other stores in the United States.. Notable trends are: Escalating Expenditure on Hair Care Products.

United States Hair and Scalp Care Market was valued at USD 17.95 billion in 2024 and is anticipated to grow USD 24.84 billion by 2030 with a CAGR of 5.62%

United States Men's Hair Care Products Market is projected to reach USD 3,178.59 by 2031, growing at a CAGR of 5.21% from 2023-2031.

The North America Hair Care Market report segments the industry into Product Type (Shampoo, Conditioner, Hair Loss Treatment Products, Hair Styling Products, Perms and Relaxants, Hair Colorants, Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Pharmacies/Drug Stores, Online Retail Stores, and more), and Geography (United States, Canada, and more).

This statistic shows the value of the luxury hair care market in the United States in 2015 and 2016. In the U.S., luxury hair care was valued at approximately ***** million U.S. dollars in 2016.

According to Cognitive Market Research, the global Haircare market size is USD 91815.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 6.90% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 36726.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.1% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 27544.56 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 2117.50 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.9% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD 4590.76 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.3% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 1836.30 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.6% from 2024 to 2031.
The Hair Styling held the highest Haircare market revenue share in 2024.

Key Drivers of Haircare Market

Rising Focus on Appearance to Increase the Demand Globally

The increased focus on appearance has led to a boom in the market for hair care products designed to solve various issues and enhance hair's overall appearance. Customers look for solutions that address their particular needs, whether it's nourishing dry strands, controlling frizz, or encouraging hair development, and this applies to everything from shampoos and conditioners to styling products and treatments. This trend indicates a larger societal movement towards personal expression and self-care, where hair is a major factor in determining one's confidence and self-image.

Growing Awareness of Hair Care to Propel Market Growth

The abundance of information and media outlets has increased consumer knowledge of hair care practices and the advantages of utilizing specialty products. People are becoming knowledgeable about various hair types and their specific needs because they can access online resources easily. Customers are now making better-informed purchases due to their increased understanding, looking for items specifically designed to address their unique hair concerns and objectives. People are actively practicing self-care to maintain healthier and more vivid hair.

Rising prevalence of Hair Concerns and Specialized Solutions drives the growth of haircare market

The worldwide hair care market is mainly influenced by the incidence of numerous hair issues among consumers, such as hair loss, thinning, dandruff, and oily scalp. These problems are on the rise because of the changing weather conditions, pollution, and lifestyle practices.

Restraint Factors Of Haircare Market

Environmental Concerns to Limit the Sales

Concerns about the hair care industry's environmental impact are growing, especially concerning chemical runoff and plastic packaging. Customers are moving toward eco-friendly packaging and sustainable methods as they become more conscious of the harmful effects that traditional hair care products have on the environment. There is a growing push for brands to embrace greener strategies, such as using recyclable or biodegradable packaging and using less hazardous chemicals in their formulas. The increasing need for sustainability reflects a larger trend in consumer behavior known as conscious consumerism, in which people prioritize goods that share their values of environmental stewardship and responsibility.

Trends in Haircare Market

The Rising Popularity of Natural and Organic Haircare Products:

Consumers are progressively moving towards haircare products that are made with natural, organic, and plant-derived ingredients, driven by increasing health consciousness and worries regarding chemical exposure. Ingredients such as aloe vera, coconut oil, argan oil, and tea tree oil are highly sought after, as consumers favor formulations that are free from parabens, sulfates, and cruelty. This trend is especially significant among millennials and Generation Z, who prioritize sustainability and clean beauty.

Technological Innovations and Customized Haircare Solutions:

Technological advancements are revolutionizing th...

US Hair Care Market size was valued at USD 12.96 Billion in 2024 and is projected to reach USD 18.43 Billion by 2031, growing at a CAGR of 5% from 2024 to 2031.

Several factors drive the US hair care market, including increasing consumer demand for specialized products that address specific hair concerns like hair loss, dandruff, and damage. Evolving beauty trends and grooming habits also contribute to market growth, with consumers seeking innovative and diverse products to achieve desired hairstyles. The rising popularity of natural and organic hair care products, fueled by a preference for gentle and sustainable ingredients, is another significant driver. Additionally, product innovation and portfolio expansion by manufacturers, with a focus on developing new formulations and solutions, further propel the market forward.

The Hair Care Market report segments the industry into Product Type (Shampoo, Conditioner, Hair Loss Treatment Products, Hair Colorants, Hair Styling Products, Perms and Relaxants, Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Stores, Pharmacies/ Drug Stores, Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa).

North America Hair Care Market was valued at USD 23.67 billion in 2024 and is expected to reach USD 40.01 billion by 2030 with a CAGR of 9.16%

The hair styling product dollar sales in the United States in 2023 were highest for hair styling/setting mousse and gel. This category generated sales amounting to nearly *** billion U.S. dollars that year.

The North America Hair Care Market was valued at USD 18.78 Billion in 2022 as hair care is often viewed as a form of self-care with people investing time and money.

This statistic depicts the retail sales value of the ethnic haircare market in the United States in 2014 and 2019. In 2014, the ethnic hair market in the United States generated *** million U.S. dollars.