The United States infant formula market is valued at USD 6.56 billion in 2025 and is expected to reach USD 9.08 billion by 2035. This represents a CAGR of 3.3% from 2025 to 2035.

Metric	Value
Industry Size (2025E)	USD 6.56 billion
Industry Value (2035F)	USD 9.08 billion
CAGR (2025 to 2035)	3.3%

The United States baby infant formula market was valued at USD 6.09 Billion in 2024 and is expected to grow at a CAGR of 3.30%, reaching USD 8.43 Billion by 2034. The market growth is driven by increasing birth rates and growing demand for fortified infant nutrition products.

The US Infant Formula Manufacturing industry has been in the spotlight lately, navigating a series of challenges and changes. While it remains a vital sector, recent disruptions in the supply chain and heightened scrutiny from regulators have tested the resilience of both manufacturers and distributors. Brands have also faced shifts in consumer preferences, such as a growing interest in organic and specialty formulas, alongside renewed debate over food safety and transparency. These factors have made the operating environment more dynamic and, at times, unpredictable. Looking back over the past five years, the industry's journey has been far from smooth. Manufacturers contended with unexpected plant closures, recalls and logistical bottlenecks, which at times led to spot shortages and increased public concern. Simultaneously, formulas needed to meet stricter ingredient and labeling standards, prompting many companies to innovate or reformulate their products. Smaller companies tried to carve out market share against longstanding companies, often by introducing niche products aimed at health-conscious parents. The pandemic also played a role, disrupting normal purchasing patterns and intensifying pressure on supply chains. Overall, through the end of 2025, revenue is expected to shrink at a CAGR of 2.1% to $2.1 billion. However, inelastic demand in certain markets and government support have boosted profits. Looking ahead, the Infant Formula Manufacturing industry is expected to chart a path toward greater stability, albeit with some lingering headwinds. Companies are likely to expand capacity and invest more in quality control to avoid a repeat of major shortages. There’s also a sharper focus on developing formulas that cater to diverse dietary needs, from plant-based alternatives to hypoallergenic options. Regulatory oversight is likely to stay strong, but new entrants and wider import opportunities could increase competition. Through the end of 2030, industry revenue is forecast to drop, albeit at a slower CAGR of only 0.2% to $2.1 billion as it responds to both persistent challenges and evolving consumer demands.

Snapshot img

Baby Food And Infant Formula Market Size 2025-2029

The baby food and infant formula market size is forecast to increase by USD 46.89 billion, at a CAGR of 8.2% between 2024 and 2029.

Major Market Trends & Insights

APAC dominated the market and accounted for a 31% growth during the forecast period.
By the Product - Infant formula segment was valued at USD 38.40 billion in 2023
By the Type - Milk formula segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 94.69 billion
Market Future Opportunities: USD 46886.50 billion 
CAGR : 8.2%
APAC: Largest market in 2023

Market Summary

The market is a significant sector within the global food industry, witnessing continuous growth and evolution. According to recent market studies, the demand for baby food and infant formula is projected to expand at a steady pace, with a focus on organic and specialty formulas. The organic baby food segment is expected to witness notable growth due to increasing consumer awareness and preference for healthier options. Additionally, the market for specialty infant formulas, catering to specific dietary needs, is also gaining traction. Despite these positive trends, the market faces challenges such as stringent regulations and concerns over product safety.
For instance, the number of product recalls in the infant formula sector has increased in recent years, highlighting the need for enhanced quality control measures. Nevertheless, companies are investing in research and development to introduce innovative solutions, such as nutrient-dense, allergy-friendly, and sustainable formulas. These advancements underscore the dynamic nature of the market and its commitment to meeting the evolving needs of families and infants.

What will be the Size of the Baby Food And Infant Formula Market during the forecast period?

Explore market size, adoption trends, and growth potential for baby food and infant formula market Request Free Sample

The market exhibits a steady expansion, with current sales accounting for approximately 50% of the global market share in the infant nutrition sector. Looking ahead, this segment is projected to witness a growth rate of around 4% yearly. Notably, the demand for organic and allergy-friendly options is on the rise, with these categories accounting for nearly a third of the market. In contrast, conventional baby food and formula represent slightly over half of the market share. This trend underscores the increasing importance of catering to diverse consumer preferences and dietary requirements. Moreover, advancements in product formulation and nutrient bioavailability have led to significant improvements in infant nutrition, ensuring optimal growth and development.
These innovations have contributed to the increasing popularity of ready-to-feed and powdered infant formula, which together make up the majority of the market. As the industry continues to evolve, companies focus on quality assurance, regulatory compliance, and sensory attributes to meet the growing demands of consumers and regulatory bodies. This commitment to excellence is essential for maintaining consumer trust and ensuring the long-term success of businesses in this sector.

How is this Baby Food And Infant Formula Industry segmented?

The baby food and infant formula industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Infant formula
  Baby food


Type

  Milk formula
  Dried baby food
  Prepared baby food
  Others


Formulation

  Organic
  Conventional


Age Group

  0-6 Months
  6-12 Months
  12-36 Months


Geography

  North America

    US
    Mexico


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    UAE


  APAC

    Australia
    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Product Insights

The infant formula segment is estimated to witness significant growth during the forecast period.

The infant formula segment is projected to experience significant growth, driven by changing lifestyles, rising health awareness, and evolving consumer preferences. Approximately 27% of infants in the United States rely exclusively on bottle-feeding, underscoring the demand for advanced infant formula manufacturing processes that replicate breast milk composition. Formulations increasingly emphasize product formulation strategies that incorporate whey protein, essential vitamins, and mineral content to align with nutritional guidelines and dietary recommendations. Nutrient bioavailability and digestibility testing are critical for ensuring optimal absorption, while food safety standards,

The global infant formula market is expected to experience substantial growth over the next few years, with its market value estimated at USD 54.48 million in 2025. This growth trajectory is set to continue robustly, reaching an anticipated value of USD 125.46 million by 2035. The market is forecasted to grow at a CAGR of 8.7% between 2025 and 2035

Metric	Value
Industry Size (2025E)	USD 54.48 million
Industry Value (2035F)	USD 125.46 million
CAGR (2025 to 2035)	8.7%

Country wise Insights

Countries	CAGR, 2025 to 2035
United States	4.0%
UK	2.3%
China	6.8%

Category-wise Insights

Segment	Value Share (2025)
Starting Milk (Product Type)	48%

Segment	Value Share (2025)
Powder (Product Form)	65%

The Infant Formula Marketsize was valued at USD 73.83 USD Billion in 2023 and is projected to reach USD 146.46 USD Billion by 2032, exhibiting a CAGR of 10.28 % during the forecast period. Recent developments include: May 2023 - Arla Foods Ingredients launched an alpha-lactalbumin (alpha)-rich infant formula ingredient called Lacprodan Alpha-50. The new product was launched to meet the growing need for low-protein formulations., April 2023 – Danone Manifesto Ventures, the corporate venture arm of the French dairy giant Danone SA, invested around USD 2 million in Israeli cell-based breast milk startup Wilk. The aim of this investment was to develop cultured breast milk components for infant nutrition/formula using cell-based technology., March 2023 - Danone North America announced the availability of the new hypoallergenic baby formula brand Pepticate in the U.S. to support families with food allergies as the country continues to face a formula shortage. Pepticate is Europe's hypoallergenic, extensively hydrolyzed baby formula designed to relieve cow milk allergy symptoms (CMA) in infants aged 0 to 12 months., March 2022 - ByHeart, an infant nutrition company offering nutritious food for babies, launched its infant formula. Its team spent five years working with breast milk researchers to develop this formula, which includes a patented blend of the two most abundant proteins in breast milk and organic, grass-fed whole milk. The formula offers benefits such as easy digestion, less spit-up, and immune, gut, and cognitive development, all without corn syrup, maltodextrin, soy, or palm oil., January 2021 – Timios, an India-based packaged healthy snack brand for children, launched its "Made to Order Porridge" category for infants and toddlers. The product is designed keeping in mind the nutritional requirements of babies between the ages of 6 to 18 months, is available in 12 variants, and all the ingredients used are 100% Organic, USDA, and India Organic Certified.. Key drivers for this market are: Hectic Lifestyles Coupled With Product Innovations to Propel the Market Growth. Potential restraints include: Stringent Rules and Regulations and Safety Concerns Related to New Products May Hamper the Market Growth. Notable trends are: Increasing Consumer Shift toward Clean-label and Plant-based Products to Fuel the Market Growth.

United States (US) Infant Formula Milk Powder Market is expected to grow during 2025-2031

As per Cognitive Market Research's latest published report, the Global Organic Infant Formula market size will be $47,173.04 Million by 2029. Organic Infant Formula Industry's Compound Annual Growth Rate will be 11.07% from 2023 to 2030.

The North America Organic Infant Formula market size will be USD 16,126.10 Million by 2029.

What are the key driving factors for the Organic Infant Formula Market?

Benefits offered by organic infant formula as compared to regular/conventional infant formula

In this new era, consumer mindset has seen a huge gradual shift towards organic products in every sector. For instance, organic products are in great demand in skincare sector, and food sector. This is due to the rise in awareness related to reason; organic products are healthier as compared to their counterparts that contain synthetic ingredients and other unhealthy & unwanted components. The similar customer mindset shift has been associated with the infant formula.

Infant formula is a great substitute for the breast milk. For instance, infant formula contains vital nutrients and vitamins such as Vitamin A, B Vitamins, and others essential for the growth of the baby. These formulas also contain minerals such as calcium, zin and iron which is important for the infant.

Furthermore, these alternatives are presumed to be healthy for the growing infants. For instance, organic formula meets higher standards to receive certifications, including being non-GMO, using certified organic ingredients and processing aids, and complying with the national list of allowed and prohibited substances. Hence, this makes organic infant formula healthier when compare to conventional or regular infant formulas. Thus, organic infant formula is a preferred choice for clinicians and parents across the globe. In addition, following are some comparison points which make an organic infant formula a preferred choice over regular infant formula:

Restraints for Organic Infant Formula Market

High prices of the products in underdeveloped and developing countrie.(Access Detailed Analysis in the Full Report Version)

Opportunities for Organic Infant Formula Market

Rise in focus of industry players on organic infant formula.(Access Detailed Analysis in the Full Report Version)

Introduction of Organic Infant Formula

Organic formula is referred to the baby formula which is free from harmful substances such as pesticide residue, synthetic chemicals, preservatives, growth hormones, artificial colors, flavors and others toxic chemical substances. According to USDA organic requirements and EU organic requirements, for any infant formula to certified as organic infant formula, at least 95% of the composed ingredient needed to be organic. The organic infant formula comprises several ingredients including organic lactose, vital vitamins, minerals, prebiotics, probiotics among others.

The organic infant formula is associated with several advantages such as it ensures that baby is getting all the essential and required thing needed for healthy growth. Moreover, it also facilitates convenience and schedule flexibility with an assurance that the baby feed is free from all the harmful chemical and substances.

The report has segmented the market on the basis of type of organic infant formula which includes starting milk formula, follow-on milk formula, special milk formula and others. The report has also included the formulation types such as powdered formula, concentrated liquid formula, ready to feed formula and distribution channel (hypermarkets & supermarkets, convenience stores, online and others)

With the increasing birth rate across the globe and rising concerns to feed the baby safest products, parents generally prefer the organic infant food for their babies which is one of the prime factors for growth of organic infant formula.

This statistic presents the market share of the leading vendors of baby formula (powder) in the United States in 2016, based on dollar sales. For the 52 weeks ended January 24, 2016, Mead Johnson Nutrition and Abbott Nutrition were the key players in the baby formula segment in the United States. Mead Johnson Nutrition accounted for a market share of **** percent.

The global probiotic infant formula market size is projected to increase from US$ 526.2 million in 2024 to US$ 1,281.2 million by 2034. By 2034, global probiotic infant formula sales are set to soar at 5.2% CAGR.

Attributes	Key Insights
Probiotic Infant Formula Market Size (2024E)	US$ 526.2 million
Market Value (2034F)	US$ 1,281.2 million
Value-based CAGR (2024 to 2034)	5.2%

Country-wise Insights

Countries	CAGR (2024 to 2034)
United States	4.5%
Germany	3.4%
India	6.2%
Australia	7.1%

Countries	Value (2034)
United States	US$ 260.1 million
Germany	US$ 146.1 million
India	US$ 79.4 million
Australia	US$ 39.7 million

Category-wise Insights

Segment	Market Value (2034)
Infant (Age)	US$ 512.4 million
Bifidobacteria (Ingredient)	US$ 358.7 million
Online Retail (Sales Channel)	US$ 230.6 million

Partially Hydrolyzed Infant Formula Market Outlook

According to our latest research, the Global Partially Hydrolyzed Infant Formula market size was valued at $4.2 billion in 2024 and is projected to reach $7.8 billion by 2033, expanding at a CAGR of 6.8% during the forecast period of 2024–2033. The primary factor driving this robust growth is the increasing prevalence of infant allergies and digestive sensitivities, which has led to a surge in demand for formulas that are easier to digest and less likely to trigger allergic reactions. As awareness among parents and healthcare professionals about the benefits of partially hydrolyzed infant formulas continues to rise, the market is experiencing significant traction globally. This trend is further amplified by the growing urban population, evolving dietary preferences, and a heightened focus on infant nutrition and wellness, collectively shaping the landscape of the partially hydrolyzed infant formula market.

Regional Outlook

North America commands the largest share of the global partially hydrolyzed infant formula market, accounting for approximately 36% of total revenue in 2024. This dominance is attributed to a combination of mature healthcare infrastructure, high parental awareness regarding infant allergies, and the presence of leading market players. The region benefits from stringent regulatory frameworks that ensure product safety and quality, further bolstering consumer confidence. In addition, well-established distribution networks across supermarkets, pharmacies, and specialty stores facilitate widespread product availability. The United States, in particular, stands out due to its proactive adoption of new product innovations and a high rate of physician recommendations for hypoallergenic and partially hydrolyzed formulas. As a result, North America is expected to maintain its leadership position throughout the forecast period, with steady growth supported by ongoing product development and marketing efforts.

The Asia Pacific region is projected to be the fastest-growing market for partially hydrolyzed infant formula, with a CAGR exceeding 8.2% from 2024 to 2033. This exceptional growth is driven by rising birth rates, increasing disposable incomes, and a rapidly expanding middle-class population. Countries such as China, India, and Indonesia are witnessing heightened awareness about the nutritional needs of infants and the risks associated with allergies and intolerances. Local and international manufacturers are investing heavily in marketing, education campaigns, and tailored product formulations to cater to diverse consumer preferences. Moreover, the proliferation of online retail platforms and the expansion of organized retail chains are making these specialized formulas more accessible to a broader demographic. Government initiatives aimed at improving child health and nutrition are also playing a pivotal role in accelerating market expansion across the Asia Pacific region.

Emerging economies in Latin America, the Middle East, and Africa are gradually embracing partially hydrolyzed infant formulas, though adoption remains at an early stage compared to developed regions. In these markets, challenges such as limited consumer awareness, price sensitivity, and infrastructural constraints can hamper rapid uptake. However, increasing urbanization, growing healthcare investments, and the influence of global health organizations are gradually driving demand. Localized marketing strategies and educational outreach are essential to overcoming cultural and economic barriers. Regulatory harmonization and government support for infant nutrition programs are expected to further stimulate market growth in these regions, albeit at a more moderate pace relative to North America and Asia Pacific.

Report Scope

Attributes	Details
Report Title	Partially Hydrolyzed Infant Formula Market Research Report 2033
By Product Type	Cow Milk-Based, Soy-Based, Protein Hydrolysate-Based, Others
By Application	Newb

Discover the booming global goat milk formula market, projected to reach $5.17 billion by 2025 with a 14.86% CAGR. Explore market drivers, trends, and key players shaping this lucrative industry. Learn about regional growth, distribution channels, and future opportunities in our comprehensive analysis. Recent developments include: January 2024: Kabrita officially unveiled the first and only long-term FDA-authorized goat milk-based infant formula in the United States. The long-term FDA authorization ensures consistent product availability, assuring parents of the permanence of the infant formula in the US market., August 2023: Kendamil launched the Goat Milk Infant and Toddler Formula range in the United States. Kendamil Goat utilizes the unique and scientifically validated properties of goat milk to provide a new, naturally gentle option for babies., March 2023: ObvioHealth, in partnership with IQVIA Consumer Health, announced the launch of a fully decentralized clinical trial with Jovie USA to offer a goat milk-based infant formula approved by the FDA in the United States. The study design was the first of its kind for infant formula, allowing parents and their newborns to participate in the trial from their homes without in-clinic visits. ObvioHealth and Jovie involved the FDA in the design of the study to increase the probability of regulatory success upon the completion of the trial.. Key drivers for this market are: Health Benefits Associated with The Consumption of Goat Milk in Infants and Children, Surging Demand for Clean-label and Organic Products. Potential restraints include: Health Benefits Associated with The Consumption of Goat Milk in Infants and Children, Surging Demand for Clean-label and Organic Products. Notable trends are: Online Retail Channels are Projected to be the Fastest-growing Distribution Channel.

This statistic shows the value of the infant formula and baby food market in North America in 2016 and 2025. In 2016, the baby food market was valued at approximately ***** billion U.S. dollars in North America.

Market Size statistics on the Infant Formula Manufacturing industry in the US

According to Cognitive Market Research, the global Goat Milk Infant Formula market size was USD 1624.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 8.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 649.80 million in 2024 and will rise at the compound annual growth rate (CAGR) of 6.2% from the year 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 487.35 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 373.64 million in 2024 and will rise at the compound annual growth rate (CAGR) of 10.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 81.23 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.4% from the year 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 32.49 million in 2024 and will rise at the compound annual growth rate (CAGR) of 7.7% from 2024 to 2031.
The first class (6-12 months) goat milk infant formulas category is the fastest growing segment of the Goat Milk Infant Formula industry

Market Dynamics of Goat Milk Infant Formula Market

Key Drivers for Goat Milk Infant Formula Market

Growing Demand for Alternative Infant Nutrition to Boost Market Growth

The key driving factor for the goat milk infant formula market is the increasing demand for alternative infant nutrition solutions. Parents are becoming more acquainted with the potential benefits of goat milk as an alternative to traditional cow's milk, particularly for infants with sensitivities or allergies. Goat milk is considered easier to digest due to its smaller fat globules and different protein structures, which can make it a suitable option for infants who may experience gastrointestinal discomfort with cow's milk formulas. Additionally, goat milk is naturally rich in essential nutrients such as vitamins A, B2, and D, as well as minerals like calcium and phosphorus, which are crucial for an infant's growth and development. As parents seek healthier and more suitable nutrition options for their children, the market for goat milk infant formula is expected to continue its upward trajectory, fueled by this shift in consumer preferences. For instance, Kendamil launched the Goat Milk Infant and Toddler Formula range in the United States. Kendamil Goat utilizes the unique and scientifically validated properties of goat milk to provide a new, naturally gentle option for babies.

Rise in Health Consciousness Among Parents to Drive Market Growth

The rise in health consciousness among parents regarding their children's nutrition drives the market growth. With the surging focus on natural and organic products, many parents are actively seeking out high-quality, nutritious options for their infants. Goat milk infant formula often meets these criteria, as it is perceived to be more wholesome and closer to breast milk compared to conventional formulas. This perception, combined with the growing trend of clean-label products free from artificial additives and preservatives, is influencing consumer purchasing decisions. Furthermore, the increasing availability of goat milk infant formulas through online and retail channels is making it more accessible to parents. As health consciousness continues to shape consumer behavior, the goat milk infant formula market is likely to expand, catering to the demand for natural and nutritious feeding options for infants.

Restraint Factor for the Goat Milk Infant Formula Market

Supply Chain Challenges and Production Costs Will Limit Market Growth

Goat milk is less widely produced than cow's milk, leading to potential limitations in sourcing and availability. The lower scale of goat dairy farms can result in higher prices for raw goat milk, which translates to increased production costs for manufacturers. Additionally, maintaining quality and safety standards throughout the supply chain can be more complex, as goat milk requires specific handling and processing to ensure it meets nutritional and regulatory standards. These factors can limit market penetration, especially in price-sensitive regions where consumers may opt for more affordable cow's milk-based for...

In the baby food market in the United States in 2024, the baby milk & infant formula segment generated the highest revenue, reaching approximately ************ U.S. dollars. The prepared baby food segment ranked second with around *********** U.S. dollars, while baby snacks & others followed with about ************** U.S. dollars.

In North America Infant Formula Market , was valued at approximately USD 10.11 billion in 2022 and is projected to reach USD 12.45 billion by 2029,

The size of the Global Goat Milk Formula Market market was valued at USD 5.17 Million in 2024 and is projected to reach USD 13.64 Million by 2033, with an expected CAGR of 14.86% during the forecast period. Recent developments include: January 2024: Kabrita officially unveiled the first and only long-term FDA-authorized goat milk-based infant formula in the United States. The long-term FDA authorization ensures consistent product availability, assuring parents of the permanence of the infant formula in the US market., August 2023: Kendamil launched the Goat Milk Infant and Toddler Formula range in the United States. Kendamil Goat utilizes the unique and scientifically validated properties of goat milk to provide a new, naturally gentle option for babies., March 2023: ObvioHealth, in partnership with IQVIA Consumer Health, announced the launch of a fully decentralized clinical trial with Jovie USA to offer a goat milk-based infant formula approved by the FDA in the United States. The study design was the first of its kind for infant formula, allowing parents and their newborns to participate in the trial from their homes without in-clinic visits. ObvioHealth and Jovie involved the FDA in the design of the study to increase the probability of regulatory success upon the completion of the trial.. Key drivers for this market are: Health Benefits Associated with The Consumption of Goat Milk in Infants and Children, Surging Demand for Clean-label and Organic Products. Potential restraints include: Health Benefits Associated with The Consumption of Goat Milk in Infants and Children, Surging Demand for Clean-label and Organic Products. Notable trends are: Online Retail Channels are Projected to be the Fastest-growing Distribution Channel.

The statistic depicts the leading markets of infant formula sales worldwide in 2013. In that year, the United States was ranked second with baby formula sales amounting to about *** billion U.S. dollars.

This statistic shows the market share of the leading baby formula (powder) brands of the United States in 2016, based on dollar sales. Similac Advance, owned by Abbott Nutrition, accounted for a market share of **** percent for the 52 weeks ended January 24, 2016. According to Grocery Headquarters State of the Industry Almanac 2016, the category total of baby formula (powder) was approximately **** billion U.S. dollars.