The United States IT spending market attained a value of USD 1.30 Trillion in 2024. The industry is expected to grow at a CAGR of 3.80% during the forecast period of 2025-2034. By 2034, the market is expected to reach USD 1.89 Trillion.

Cybersecurity is playing a key role in the United States IT spending market due to the rising cyber threats, urging organizations to invest heavily in protective measures. With surging incidents of data breaches and ransomware, companies and government bodies are prioritizing spending on advanced security solutions such as zero-trust architectures, threat detection, and endpoint protection. According to industry reports, the government cybersecurity spending across the Unites States surpassed USD 10 billion in 2023, driving the market growth.

The integration of artificial intelligence (AI) into business processes is significantly driving the United States IT spending market as it enables organizations to automate tasks while enhancing decision-making and improving operational efficiency. Companies are investing in AI-powered tools, such as predictive analytics, natural language processing, and robotic process automation to optimize workflows and customer experiences. In October 2024, Chipotle introduced Ava Cado, an AI-driven hiring tool developed in partnership with Paradox to automate various recruitment tasks. This widespread adoption is fuelling the spending on AI platforms, data management, and skilled talent, making AI integration a cornerstone of digital transformation and IT budgets nationwide.

The statistic depicts the business and government spending on business and information technology products, services and staff from 2012 to 2022 in the United States. The U.S. spending on technology products, services and staff was estimated to reach around **** trillion U.S. dollars in 2021, marking a recovery from the coronavirus (COVID-19) pandemic.

The global market size of IT Spending is $XX million in 2018 with XX CAGR from 2014 to 2018, and it is expected to reach $XX million by the end of 2024 with a CAGR of XX% from 2019 to 2024.
Global IT Spending Market Report 2019 - Market Size, Share, Price, Trend and Forecast is a professional and in-depth study on the current state of the global IT Spending industry. The key insights of the report:
1.The report provides key statistics on the market status of the IT Spending manufacturers and is a valuable source of guidance and direction for companies and individuals interested in the industry.
2.The report provides a basic overview of the industry including its definition, applications and manufacturing technology.
3.The report presents the company profile, product specifications, capacity, production value, and 2013-2018 market shares for key vendors.
4.The total market is further divided by company, by country, and by application/type for the competitive landscape analysis.
5.The report estimates 2019-2024 market development trends of IT Spending industry.
6.Analysis of upstream raw materials, downstream demand, and current market dynamics is also carried out
7.The report makes some important proposals for a new project of IT Spending Industry before evaluating its feasibility.
There are 4 key segments covered in this report: competitor segment, product type segment, end use/application segment and geography segment.
For competitor segment, the report includes global key players of IT Spending as well as some small players.
The information for each competitor includes:
* Company Profile
* Main Business Information
* SWOT Analysis
* Sales, Revenue, Price and Gross Margin
* Market Share

For product type segment, this report listed main product type of IT Spending market
* Product Type I
* Product Type II
* Product Type III

For end use/application segment, this report focuses on the status and outlook for key applications. End users sre also listed.
* Application I
* Application II
* Application III

For geography segment, regional supply, application-wise and type-wise demand, major players, price is presented from 2013 to 2023. This report covers following regions:
* North America
* South America
* Asia & Pacific
* Europe
* MEA (Middle East and Africa)
The key countries in each region are taken into consideration as well, such as United States, China, Japan, India, Korea, ASEAN, Germany, France, UK, Italy, Spain, CIS, and Brazil etc.

Reasons to Purchase this Report:
* Analyzing the outlook of the market with the recent trends and SWOT analysis
* Market dynamics scenario, along with growth opportunities of the market in the years to come
* Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
* Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
* Market value (USD Million) and volume (Units Million) data for each segment and sub-segment
* Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
* Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
* 1-year analyst support, along with the data support in excel format.
We also can offer customized report to fulfill special requirements of our clients. Regional and Countries report can be provided as well.

In 2028, the ad spending growth is forecast to significantly decrease in all segments compared to the previous time point. Concerning the two selected segments, the segment Search Advertising Mobile has the largest ad spending growth with **** percent. Contrastingly, Search Advertising Desktop is ranked last, with **** percent. Their difference, compared to Search Advertising Mobile, lies at **** percentage points. Find other insights concerning similar markets and segments, such as a comparison of share of revenue generated via desktop purchases in the United States and a comparison of ad spending in Canada.The Statista Market Insights cover a broad range of additional markets.

Consumer Spending in the United States increased to 16445.70 USD Billion in the second quarter of 2025 from 16345.80 USD Billion in the first quarter of 2025. This dataset provides the latest reported value for - United States Consumer Spending - plus previous releases, historical high and low, short-term forecast and long-term prediction, economic calendar, survey consensus and news.

Over the last two observations, the ad spending is forecast to significantly increase in all segments. As part of the positive trend, the indicator achieves the maximum value across all four different segments by the end of the comparison period. Notably, the segment Search Advertising stands out with the highest value of ***** billion U.S. dollars. Find other insights concerning similar markets and segments, such as a comparison of ad spending in the United States and a comparison of average revenue per user (ARPU) in the United States.The Statista Market Insights cover a broad range of additional markets.

Defense IT Spending Market Outlook

The global market size for Defense IT Spending was valued at approximately USD 89.3 billion in 2023 and is projected to reach around USD 144.5 billion by 2032, growing at a compound annual growth rate (CAGR) of 5.4% during the forecast period. The primary growth drivers for this market include the increasing need for advanced cybersecurity measures, the proliferation of data analytics for strategic decision-making, and the modernization efforts across various military branches worldwide. The continuous evolution of technology has given rise to sophisticated threats, necessitating greater investment in IT infrastructure and services to safeguard national interests.

One key growth factor in the Defense IT Spending market is the escalating cybersecurity threats. Cyber warfare has become a significant concern for nations globally, pushing defense departments to invest heavily in robust cybersecurity solutions. The sophistication of cyber-attacks has increased, making traditional defense mechanisms inadequate. As a result, there is a rising demand for advanced cybersecurity technologies, including AI-based threat detection systems, blockchain for secure data sharing, and quantum encryption. This heightened focus on cybersecurity is expected to drive substantial investments in the IT sector within defense.

Another factor contributing to the market's growth is the increasing utilization of data analytics in military operations. Data analytics allows armed forces to make informed and strategic decisions by analyzing vast amounts of data collected from various sources, including surveillance systems, intelligence reports, and battlefield data. The integration of big data analytics helps in predictive maintenance of equipment, optimizing supply chain logistics, and improving overall operational efficiency. Consequently, defense organizations are channeling more funds into advanced analytics tools and platforms to enhance their decision-making processes.

The modernization of military infrastructure is also a significant growth driver for the Defense IT Spending market. Governments across the globe are investing in the renewal and upgrade of their defense systems to keep up with technological advancements. This includes the adoption of next-generation communication systems, advanced simulation and training tools, and cutting-edge network management solutions. Modernization efforts are not limited to hardware but extend to software and services that support the new infrastructure, thus broadening the scope for IT spending in the defense sector.

The regional outlook for the Defense IT Spending market shows significant variations. North America, particularly the United States, holds a dominant position due to its substantial defense budget and focus on technological superiority. Europe is also a key market, driven by geopolitical tensions and the need for robust defense mechanisms. In the Asia Pacific, rising military expenditures in countries like China and India are fueling market growth. Latin America and the Middle East & Africa are expected to witness moderate growth, driven by regional conflicts and the need for improved defense capabilities.

Component Analysis

The Defense IT Spending market can be segmented by components into hardware, software, and services. Hardware constitutes a significant portion of the market, driven by the need for advanced computing systems, communication devices, and surveillance equipment. Defense organizations are heavily investing in state-of-the-art hardware to enhance operational efficiency and ensure the safety of their infrastructure. This includes the procurement of ruggedized laptops, high-performance servers, and specialized communication devices designed for challenging environments.

Software is another crucial component, encompassing a wide range of applications from cybersecurity solutions to enterprise resource planning (ERP) systems. The growing complexity of defense operations necessitates sophisticated software solutions that can manage vast amounts of data, ensure secure communication, and support decision-making processes. Advanced software applications are being developed to provide real-time analytics, automate routine tasks, and facilitate seamless communication across various defense units.

Services form the third component of the Defense IT Spending market, covering a broad spectrum of offerings such as consulting, system integration, and maintenance. The increasing reliance on IT infrastructure in defense operations has led to a growing

This statistic presents the distribution of spending by mid-market companies on technology in the United States from 2015 to 2018. As of 2018, ** percent of respondents said that their organizations' spent between *** to **** percent of revenues on technology.

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K-12 IT Infrastructure Spending Market in the US - 2021-2025

The K-12 IT infrastructure spending market size in the US is expected to reach a value of USD 9.59 billion, at a CAGR of 4.60%, during 2021-2025. This research study helps in a deep understanding of the underlying forces driving the market growth and current and potential target customers across segmentations. According to our comprehensive survey, factors such as the emergence of virtual schools are projected to significantly support market growth during the forecast period. View our sample report for insights on the latest trends and challenges that will have a far-reaching effect on the market growth.

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K-12 IT Infrastructure Spending Market Segments in the US

Get actionable insights on the K-12 IT infrastructure spending market in US segments to generate successful ROIs and focus your business strategy efforts where they are most likely to be effective. Navigate through market segmentation by end-user (commercial and government) and component (services, software, and hardware) in this K-12 IT infrastructure spending market in US report to pursue growth opportunities.

Furthermore, given the current pandemic situation and its significant effect on industries, it is essential to understand the vulnerable market segments and recovery scope. Our market research experts have evaluated the impact of COVID-19 across market segments for our clients to understand the long-term business implications and foresee opportunities to strengthen market foothold. Want a thorough qualitative and quantitative analysis on the post-pandemic K-12 IT infrastructure spending market in US predictions on-demand changes for 2021-2025? You can buy the report now with one easy click.

K-12 IT Infrastructure Spending Market Vendors in US and Competitive Analysis

    The K-12 IT infrastructure spending market in US is fragmented and the vendors are deploying organic and inorganic growth strategies to gain a competitive advantage. Find out about other well-thought-out business planning approaches of key players from our sample report.

    The unprecedented outbreak of COVID-19 last year impacted market segments that has had a ripple effect on various stakeholders. To make the most of the opportunities and recover from post COVID-19 impact, the market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments. Click here to get COVID-19 impact update.

    For detailed insights on complete key vendor profiles buy the full K-12 IT infrastructure spending market in US forecast report. The profiles include particulars on the production, sustainability, prospects of the leading companies, and other crucial vendor landscape analysis.

K-12 IT Infrastructure Spending Market in US Insights by End-user

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The K-12 IT infrastructure spending market in US share growth by the commercial segment will be significant during the forecast period. This report provides an accurate prediction of the contribution of all the segments to the growth of the K-12 IT infrastructure spending market size in the US.

From the K-12 IT infrastructure spending market in US segmentation insights, players can identify the demand pattern of target customers and make effective business plans to capture untapped segments. In addition, the analytical data on the segmentation will enable effective product and service positioning among the right end-users, which will facilitate significant exposure and growth for the vendors. Get updated actionable market insights on post COVID-19 impact on each segment.

K-12 IT Infrastructure Spending Market in US Drivers & Trends

Even if the success rate of a business is higher, every factor, including challenges, influencing any market growth needs to be considered to mitigate potential risks at an earlier development stage. One of the key factors impeding the K-12 IT infrastructure spending market growth in the US is the threat from open-source platforms. Purchase our express report to get exhaustive insights on the key industry trends, drivers, and challenges, which will help companies evaluate and build growth strategies.

Technavio research analysts have done an in-depth analysis of the K-12 IT infrastructure spending market in US trends, drivers, and challenges in terms of their long-term and short-term effects. This data will help players map their growth prospects across key and emerging markets.

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K-12 IT Infrastructure Spending Market in US Report Outlook

CAGR of the market during t

Snapshot img

Defense IT Spending Market Size 2025-2029

The defense IT spending market size is valued to increase by USD 26.01 billion, at a CAGR of 4.7% from 2024 to 2029. Development of autonomous systems will drive the defense it spending market.

Major Market Trends & Insights

North America dominated the market and accounted for a 44% growth during the forecast period.
By Type - Service segment was valued at USD 33.88 billion in 2023
By Application - Cyber security segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 49.98 billion
Market Future Opportunities: USD 26.01 billion
CAGR from 2024 to 2029 : 4.7%

Market Summary

The market represents a significant investment in advanced technologies that fortify national security infrastructure. According to recent data, this market is projected to surpass USD1 trillion by 2025, fueled by the increasing adoption of autonomous systems, artificial intelligence (AI), and machine learning (ML) in defense applications. These technologies enable enhanced situational awareness, improved decision-making, and automated response capabilities, making them indispensable in defense contexts. However, the market also faces challenges, including ensuring digital sovereignty and addressing the ethical implications of advanced technologies in military applications. Digital sovereignty, or the ability to control and protect digital assets, becomes increasingly important as defense systems become more interconnected and reliant on third-party providers.
Furthermore, the ethical implications of AI and ML in defense contexts, such as the potential for autonomous weapons, necessitate ongoing dialogue and regulation. Despite these challenges, the market's evolution continues to be driven by the need for advanced technologies to maintain a technological edge and protect national security interests. As defense organizations continue to invest in these technologies, they must navigate the complex landscape of digital sovereignty and ethical considerations to ensure their long-term success.

What will be the Size of the Defense IT Spending Market during the forecast period?

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How is the Defense IT Spending Market Segmented ?

The defense it spending industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Service
  Software
  Hardware


Application

  Cyber security
  IT infrastructure
  Logistic and asset management
  Others


Force

  Defense forces
  Civilian forces


Deployment Type

  On-Premises
  Cloud-Based


Geography

  North America

    US
    Mexico


  Europe

    France
    Germany
    Italy
    Spain
    UK


  Middle East and Africa

    UAE


  APAC

    Australia
    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The service segment is estimated to witness significant growth during the forecast period.

The market is a dynamic and ever-evolving landscape, with defense organizations worldwide investing significantly in various IT services to ensure mission critical systems remain secure and optimized. According to recent reports, The market is projected to reach a value of USD120.3 billion by 2026, growing at a CAGR of 5.1% during the forecast period. Key service segments in this market include contract negotiation, program management office, acquisition processes, compliance frameworks, and business continuity. Defense firms prioritize threat intelligence platforms and incident response planning to enhance cybersecurity infrastructure and mitigate risks. Cloud computing adoption, IT budget allocation, and hardware procurement lifecycle are essential aspects of resource optimization.

Moreover, the integration of devsecops implementation, data analytics platforms, and system upgrades enables better performance benchmarking and cost-benefit analysis. IT modernization initiatives, including digital transformation, technology refresh cycles, and supply chain security, are crucial for enterprise resource planning and system integration services. Risk assessment methodologies, disaster recovery, capacity planning, and cyber resilience strategies are integral components of maintaining information assurance. Network security protocols, software defined networking, artificial intelligence defense, and system upgrades ensure cybersecurity infrastructure remains robust and adaptive. In conclusion, the market encompasses a wide range of services that cater to the unique needs of defense organizations. From consulting services and systems integration to compliance frameworks and cybersecurity inf

In 2024, the ad spending change in the 'Social Media Advertising' segment of the advertising market in the United States was modeled to be 14.37 percent. Between 2018 and 2024, the figure dropped by 24.03 percentage points, though the decline followed an uneven course rather than a steady trajectory. The forecast shows the ad spending change will steadily decline by eight percentage points from 2024 to 2030.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Social Media Advertising.

The United States Public Sector Consulting and Advisory Services market is experiencing robust growth, projected to reach $12.82 billion in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 5.85% from 2025 to 2033. This expansion is fueled by several key drivers. Increasing government spending on infrastructure projects, coupled with a growing need for efficient public service delivery, necessitates expert advisory services. The rising complexity of regulatory landscapes and budgetary constraints further compels public sector entities to leverage specialized consulting expertise in areas like policy analysis, bond issuance, major project advisory, program evaluation, and financial management. Furthermore, a shift towards data-driven decision-making and performance improvement initiatives within government agencies is boosting demand. The market is segmented by service type (Policy Analysis, Bond Issuance, Major Project Advisory, Program Evaluation, Financial Management, and Other), application (Central, State, Urban Local Bodies, and Other), and project size (Large-scale and Mid-small scale). Major players like EY, Deloitte, McKinsey, BCG, KPMG, Bain & Company, Accenture, Grant Thornton, PwC, and GEP dominate the market, competing on their experience, specialized expertise, and global reach. The continued emphasis on digital transformation and sustainability within the public sector is anticipated to drive further market growth over the forecast period. The competitive landscape is characterized by a high concentration of major players, many of whom offer a full suite of advisory services. Smaller, niche firms also play a significant role, particularly in specialized areas. The market is expected to witness increased consolidation and strategic partnerships as firms seek to expand their service offerings and geographic reach. Future growth will likely be influenced by government budgetary allocations, the success of large-scale infrastructure initiatives, and the adoption of innovative technologies to improve public service efficiency. The increasing focus on transparency and accountability within the public sector will also shape the future development of the market, pushing consultancies to adopt rigorous methodologies and ethical standards. Recent developments include: November 2023: Bain Capital announced its plans to acquire Guidehouse, a prominent government and business consulting firm, in a significant USD 5.3 billion deal set for October 2023. Notably, Guidehouse's clientele includes significant government bodies like the US Department of Defense and Homeland Security, alongside a host of state and local entities and businesses., October 2023: Accenture acquired Comtech Group, a consulting and program management company specializing in infrastructure projects across Canada and the United States. The deal's financial specifics were not made public.. Key drivers for this market are: Consulting Firms and AI: Revolutionizing Government Services, Government Agencies Navigate Rising Cyber Threats Through Tech Integration. Potential restraints include: Consulting Firms and AI: Revolutionizing Government Services, Government Agencies Navigate Rising Cyber Threats Through Tech Integration. Notable trends are: Consulting Firms and AI: Revolutionizing Government Services.

The sales of Remote Learning Technology Spendingare estimated to be worth USD 102.7 billion in 2025 and anticipated to reach a value of USD 465.5 billion by 2035. Sales are projected to rise at a CAGR of 16.3% over the forecast period between 2025 and 2035. The revenue generated by Remote Learning Technology Spending in 2024 was USD 88.26 billion. The market is anticipated to exhibit a Y-o-Y growth of 16.3%in 2025.

Attributes	Key Insights
Industry Size, 2025	USD 102.7 billion
Industry Size, 2035	USD 465.5 billion
CAGR (2025 to 2035)	16.3%

​Summary of notable developments in the Remote Learning Technology Spending market for 2024 and 2025

Company	Google for Education
Contract/Development Details	Announced a partnership with a consortium of European universities to provide cloud-based learning management systems and collaboration tools, aiming to enhance remote education infrastructure across multiple institutions.
Date	March 10, 2024
Contract Value (USD Million)	Approximately USD 100- USD 120
Renewal Period	5 years

Company	Microsoft Education
Contract/Development Details	Secured a contract with the USA Department of Education to implement Teams and other Microsoft 365 services for virtual classrooms and administrative operations, facilitating remote learning for K-12 schools nationwide.
Date	June 15, 2024
Contract Value (USD Million)	Approximately USD 200- USD 250
Renewal Period	4 years

Company	Coursera
Contract/Development Details	Entered into an agreement with the Government of India to provide online courses and certifications to upskill millions of students and professionals, supporting the country's digital education initiatives.
Date	September 5, 2024
Contract Value (USD Million)	Approximately USD 50- USD 60
Renewal Period	3 years

Company	Zoom Video Communications
Contract/Development Details	Partnered with a coalition of community colleges in the United States to deliver virtual classroom solutions, enhancing remote learning capabilities and student engagement through advanced video conferencing technology.
Date	January 20, 2025
Contract Value (USD Million)	Approximately USD 30- USD 40
Renewal Period	3 years

Category-wise Insights

Technology Software	Share (2025)
Learning Management System (LMS) Platforms	31.6%

Technology Services	CAGR (2025 to 2035)
Learning & Content Management	19.6%

Construction Spending in the United States decreased 0.10 percent in July of 2025 over the previous month. This dataset provides the latest reported value for - United States Construction Spending - plus previous releases, historical high and low, short-term forecast and long-term prediction, economic calendar, survey consensus and news.

The United States Public Sector Consulting and Advisory Services market is experiencing robust growth, projected to reach $12.82 billion in 2025 and exhibiting a Compound Annual Growth Rate (CAGR) of 5.85% from 2025 to 2033. This expansion is driven by several key factors. Increasing government spending on infrastructure projects, coupled with a growing need for efficient public service delivery, fuels demand for expert consulting services across diverse areas. The complexities of managing large-scale projects, navigating regulatory hurdles, and optimizing resource allocation necessitate external expertise. Furthermore, a trend towards data-driven decision-making within the public sector pushes governments to seek analytical and advisory support for policy development, financial management, and program evaluation. The market is segmented by service type (Policy Analysis, Bond Issuance, Project Advisory, Program Evaluation, Financial Management, and Others), application (Central, State, and Local Governments), and project size (Large and Mid-small Scale). Major players like EY, Deloitte, McKinsey, BCG, KPMG, Bain, Accenture, Grant Thornton, PwC, and GEP dominate the landscape, leveraging their extensive experience and specialized skills to cater to the diverse needs of public sector clients. The market's sustained growth is anticipated to continue throughout the forecast period (2025-2033). This positive outlook stems from ongoing investments in public infrastructure, the increasing adoption of advanced technologies in government operations, and the growing awareness of the value proposition of professional consulting services. While certain economic fluctuations may present temporary restraints, the long-term demand for expertise in areas like strategic planning, risk management, and performance improvement is expected to solidify the market's trajectory. The competitive landscape is marked by both established multinational consultancies and specialized firms, indicating opportunities for both consolidation and diversification within the market. Regional variations in government spending and regulatory frameworks may influence growth patterns across different states. Recent developments include: November 2023: Bain Capital announced its plans to acquire Guidehouse, a prominent government and business consulting firm, in a significant USD 5.3 billion deal set for October 2023. Notably, Guidehouse's clientele includes significant government bodies like the US Department of Defense and Homeland Security, alongside a host of state and local entities and businesses., October 2023: Accenture acquired Comtech Group, a consulting and program management company specializing in infrastructure projects across Canada and the United States. The deal's financial specifics were not made public.. Key drivers for this market are: Consulting Firms and AI: Revolutionizing Government Services, Government Agencies Navigate Rising Cyber Threats Through Tech Integration. Potential restraints include: Consulting Firms and AI: Revolutionizing Government Services, Government Agencies Navigate Rising Cyber Threats Through Tech Integration. Notable trends are: Consulting Firms and AI: Revolutionizing Government Services.

The source forecast that, in 2023, the business-to-business (B2B) spending on marketing technology in the United States will surpass *** billion U.S. dollars, up from about *** billion dollars a year earlier – an annual growth rate of an estimated **** percent. Additionally, the source projected that the value will increase by nearly ** percent to over *** billion dollars in 2024.

Product Market size is rising upward in the past few years And it is estimated that the market will grow significantly in the forecasted period

ATTRIBUTES	DETAILS
STUDY PERIOD	2017-2030
BASE YEAR	2024
FORECAST PERIOD	2025-2030
HISTORICAL PERIOD	2017-2024
UNIT	VALUE (USD MILLION)
KEY COMPANIES PROFILED	SAP, TCS, IBM, Indra Sistemas, Alcatel-Lucent, Capgemini, Infosys, Cisco Systems, Huawei Technologies, ALTEN, DXC Technology, Altran Technologies
SEGMENTS COVERED	By Product Type - IT Hardware, IT Software, IT Services By Application - Automotive OEMs, Automotive Dealers By Sales Channels - Direct Channel, Distribution Channel By Geography - North America, Europe, Asia-Pacific, South America, Middle East and Africa

In 2024, the ad spending change in the 'Social Media Advertising' segment of the advertising market in the United States was modeled to be 14.37 percent. Between 2018 and 2024, the figure dropped by 24.03 percentage points, though the decline followed an uneven course rather than a steady trajectory. The forecast shows the ad spending change will steadily decline by eight percentage points from 2024 to 2030.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Social Media Advertising.

The global market size of Cognitive Systems Spending is $XX million in 2018 with XX CAGR from 2014 to 2018, and it is expected to reach $XX million by the end of 2024 with a CAGR of XX% from 2019 to 2024.
Global Cognitive Systems Spending Market Report 2019 - Market Size, Share, Price, Trend and Forecast is a professional and in-depth study on the current state of the global Cognitive Systems Spending industry. The key insights of the report:
1.The report provides key statistics on the market status of the Cognitive Systems Spending manufacturers and is a valuable source of guidance and direction for companies and individuals interested in the industry.
2.The report provides a basic overview of the industry including its definition, applications and manufacturing technology.
3.The report presents the company profile, product specifications, capacity, production value, and 2013-2018 market shares for key vendors.
4.The total market is further divided by company, by country, and by application/type for the competitive landscape analysis.
5.The report estimates 2019-2024 market development trends of Cognitive Systems Spending industry.
6.Analysis of upstream raw materials, downstream demand, and current market dynamics is also carried out
7.The report makes some important proposals for a new project of Cognitive Systems Spending Industry before evaluating its feasibility.
There are 4 key segments covered in this report: competitor segment, product type segment, end use/application segment and geography segment.
For competitor segment, the report includes global key players of Cognitive Systems Spending as well as some small players.
The information for each competitor includes:
* Company Profile
* Main Business Information
* SWOT Analysis
* Sales, Revenue, Price and Gross Margin
* Market Share

For product type segment, this report listed main product type of Cognitive Systems Spending market
* Product Type I
* Product Type II
* Product Type III

For end use/application segment, this report focuses on the status and outlook for key applications. End users sre also listed.
* Application I
* Application II
* Application III

For geography segment, regional supply, application-wise and type-wise demand, major players, price is presented from 2013 to 2023. This report covers following regions:
* North America
* South America
* Asia & Pacific
* Europe
* MEA (Middle East and Africa)
The key countries in each region are taken into consideration as well, such as United States, China, Japan, India, Korea, ASEAN, Germany, France, UK, Italy, Spain, CIS, and Brazil etc.

Reasons to Purchase this Report:
* Analyzing the outlook of the market with the recent trends and SWOT analysis
* Market dynamics scenario, along with growth opportunities of the market in the years to come
* Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
* Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
* Market value (USD Million) and volume (Units Million) data for each segment and sub-segment
* Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
* Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
* 1-year analyst support, along with the data support in excel format.
We also can offer customized report to fulfill special requirements of our clients. Regional and Countries report can be provided as well.

The ad spending in the 'Social Media Advertising' segment of the advertising market in the United States was modeled to be 84.63 billion U.S. dollars in 2024. Following a continuous upward trend, the ad spending has risen by 63.22 billion U.S. dollars since 2017. Between 2024 and 2030, the ad spending will rise by 63.03 billion U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Social Media Advertising.