We asked U.S. consumers about "Laptop ownership by brand" and found that **** takes the top spot, while ******** is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 9,192 consumers in the United States. Looking to gain valuable insights about laptop owners across the globe? Check out our reports about consumers of laptop brands worldwide. These reports provide readers with a detailed understanding of laptop owners: their identities, preferences, opinions, and how to effectively engage with them.
The revenue in the laptops & tablets segment of the consumer electronics market in the United States was forecast to decrease between 2023 and 2025 by in total **** billion U.S. dollars (-**** percent). This overall decrease does not happen continuously, notably not in 2024. The revenue is estimated to amount to ***** billion U.S. dollars in 2025.
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The United States Laptop Market is expected to grow with more than 4% CAGR from 2024 to 2029, sleek designs.
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Learn about the expected growth in the laptop and tablet computer market in the United States over the next decade, with a projected increase in market volume to 95M units by 2035.
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United States Laptop Tables Market was valued at USD 3.45 Billion in 2024 and is expected to reach USD 6.02 Billion by 2030 with a CAGR of 4.56%.
Pages | 82 |
Market Size | 2024: USD 3.45 Billion |
Forecast Market Size | 2030: USD 6.02 Billion |
CAGR | 2025-2030: 4.56% |
Fastest Growing Segment | Wood |
Largest Market | West |
Key Players | 1. Steelcase Inc 2. Herman Miller, Inc 3. Haworth, Inc. 4. Teknion 5. Inter IKEA Systems B.V. 6. Corral Design, LLC 7. Bonton Technomake Pvt Ltd 8. Jin Office Solutions 9. Polar Corporation 10. Hi5 Furniture, Inc. |
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Discover the latest market trends in the United States for laptop and tablet computers with an expected growth in consumption over the next decade. Anticipate a slight increase in market performance with a projected CAGR of +0.9% for the period from 2024 to 2035, reaching 96M units. In terms of value, expect a forecasted CAGR of +1.0% for the same period, bringing the market value to $46.9B by the end of 2035.
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The United States laptop market value reached USD 21.20 Billion in 2024. The market is expected to grow at a CAGR of 1.45% between 2025 and 2034, reaching almost USD 24.48 Billion by 2034.
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Learn about the expected growth in the laptop and tablet computer market in the United States over the next decade, with a projected increase in market volume to 95M units by 2035 and market value to $46.6B.
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The United States Laptop Accessories market was valued more than USD 7.50 Billion in 2023 due to laptop accessories market flourishes with tech-savvy consumers.
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The global gaming laptop market value is expected to reach US$ 19,190.4 million by 2033. The market is anticipated to progress at a CAGR of 4.4% through 2033. The demand for gaming laptops is US$ 12,476.1 million in 2023.
Gaming Laptop Market Size, 2022 | US$ 11,859.4 million |
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Gaming Laptop Market Size, 2023 | US$ 12,476.1 million |
Gaming Laptop Market Size, 2033 | US$ 19,190.4 million |
Value-based CAGR, 2023 to 2033 | 4.4% |
Historical Performance of the Gaming Laptop Market Vs. Forecast Outlook
Attributes | Details |
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Gaming Laptop Market Size (2018) | US$ 10,059.9 million |
Gaming Laptop Market Size (2022) | US$ 11,859.4 million |
Category-wise Insights
Top Component | Graphic Card |
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Market Share (2023) | 24.6% |
Top End User | Professional Gamers |
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Market Share (2023) | 21.4% |
Country-wise Insights
Countries | Market Share (2023) |
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The United States | 32.4% |
Germany | 6.7% |
The United Kingdom | 7.4% |
China | 7.2% |
Australia | 2.2% |
Report Scope of the Gaming Laptop Market
Report Attribute | Details |
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Growth Rate | CAGR of 4.4% from 2023 to 2033 |
Base Year of Estimation | 2022 |
Historical Data | 2018 to 2022 |
Forecast Period | 2023 to 2033 |
Quantitative Units | Revenue in US$ million, and CAGR from 2023 to 2033 |
Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
Segments Covered |
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Regions Covered |
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Key Countries Profiled |
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Key Companies Profiled |
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Customization scope | Available Upon Request |
Pricing and Purchase Option | Avail of Customized purchase options to meet your exact research needs. |
Significant fluctuations are estimated for all segments over the forecast period for the revenue. Only in the segment Laptops, a significant increase can be observed over the forecast period. In this segment, the indicator exhibit a difference of **** billion U.S. dollars between 2018 and 2028. Find other insights concerning similar markets and segments, such as a comparison of revenue growth in Spain and a comparison of revenue growth worldwide.The Statista Market Insights cover a broad range of additional markets.
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The North American IT device market, encompassing PCs (laptops, desktops, tablets), and phones (landlines, smartphones, feature phones), is a significant and dynamic sector. The market's size in 2025 is estimated at $XXX million (a value needs to be provided or logically estimated based on available data and global market trends for similar regions). A compound annual growth rate (CAGR) of 1.60% from 2025 to 2033 projects substantial growth, driven primarily by increasing smartphone penetration, particularly among younger demographics, and the ongoing demand for advanced computing capabilities in both personal and professional settings. Factors such as growing adoption of cloud computing and the Internet of Things (IoT) are contributing to this growth. However, market saturation in certain segments, particularly in the PC market, and the lengthening replacement cycles of devices are acting as restraints. The market is further segmented geographically, with the United States and Canada representing the core of the North American market. The United States, due to its larger population and higher per capita income, commands a significantly larger share of this regional market. The competitive landscape is intensely competitive, with major players like Microsoft, Intel, Apple, Samsung, and Lenovo vying for market share. These companies are continuously innovating to stay ahead of the curve, with key strategies including the development of more powerful and energy-efficient processors, enhanced software and operating systems, and the integration of advanced features like AI and 5G connectivity. The continuous evolution of technology and consumer preferences is expected to shape the trajectory of the market in the coming years. Manufacturers are likely to focus on delivering value-added services alongside hardware, strengthening their competitive positions. The forecast period of 2025-2033 will witness the market expanding through both incremental growth and innovation within existing product categories and emerging markets. A detailed understanding of these market dynamics is crucial for effective strategy formulation by businesses and investors in this sector. Recent developments include: November 2022: Apple, the leading telephone brand in the world, introduced a satellite-enabled SOS service in the United States and Canada. Only iPhone 14 owners may utilize the service, which enables the device to transmit SOS signals in an emergency from a distance even if cellular networks are not accessible., April 2022: Microsoft Corp. announced an expansion of its strategic collaboration with MediaKind to open new possibilities for video content owners, broadcasters, operators, and businesses to speed up their transition to digital video. This new partnership is intended to improve the integration and optimization of both businesses' products, platforms, and cloud capabilities, enabling their respective clients in the media and entertainment sector and beyond to achieve new heights of success.. Key drivers for this market are: Robust Demand for Smartphones, Signidicant 5G Coverage in the Region. Potential restraints include: Robust Demand for Smartphones, Signidicant 5G Coverage in the Region. Notable trends are: Stellar Smart Phone Penetration.
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After two years of decline, the U.S. laptop and tablet computer market increased by 9% to $42B in 2024. Over the period under review, consumption continues to indicate a relatively flat trend pattern. Over the period under review, the market attained the maximum level at $54B in 2021; however, from 2022 to 2024, consumption failed to regain momentum.
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Computer manufacturers have faced notable volatility through the current period, demanding strategic agility and technological foresight. Amid the backdrop of aggressive competition from abroad, particularly in Asia, domestic computer manufacturers are pivoting towards states like Arizona, where technology-friendly business climates offer tax incentives and robust support for innovation, reducing operating costs and fostering product development. In particular, the CHIPS and Science Act has supported the development of domestic supply chains, giving companies a wider range of potential suppliers. Most notably, the development of cloud computing, artificial intelligence and other high-powered processing has driven demand, particularly for servers and host computers. Data centers have rapidly proliferated across the US and internationally, creating robust growth opportunities in the latter half of the current period. Overall, revenue has surged at an expected CAGR of 9.4% to $16.1 billion through the current period, despite faltering 0.8% in 2025, where profit reached 6.6% of revenue. Computer manufacturers have increasingly looked beyond computer hardware amid robust international competition and overwhelming import penetration. The shift towards offering comprehensive IT solutions, including high-end servers, cloud computing services and specialized software, outlines a diversification strategy aimed at tapping into higher-margin segments. This strategy represents a strategic realignment towards sectors where domestic manufacturers can leverage their technological edge and deep industry expertise. Packaging these additional services along with computers can help differentiate from competitors. Supply chain disruptions have also highlighted the importance of strong supplier relationships. Computer manufacturers are entirely reliant on suppliers to produce critical hardware components, like processors and storage systems, which are central to product differentiation and replacement cycles. These suppliers' innovation cycles and potential supply chain disruptions influence manufacturers' competitive positioning and profitability. Strategic partnerships and heavily forward-looking procurement strategies have emerged as indispensable tools for navigating rapidly evolving market conditions with a focus on hardware capable of properly using AI and other advanced systems. Tariffs will also have a pronounced impact on the industry, forcing companies to reevaluate supply chains and production capacity. While most policies are uncertain, companies have started to develop strategic storages and invest in ancillary production capacities. Overall, revenue will climb at an estimated CAGR of 0.1% to $16.1 billion through the outlook period. Profit will settle at 6.4% of revenue.
In the first quarter of 2025, ******million PCs were shipped in the United States, up from ***** million in the first quarter of 2024. The PC market in the United States is led by the likes of HP and Dell.
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Laptop Market size was valued at USD 2.67 Billion in 2024 and is projected to reach USD 3.51 Billion by 2031, growing at a CAGR of 3.80% from 2024 to 2031.Global Laptop Market DriversTechnological Advancements: Technological advancements are possibly the most influential driver in the laptop business. Advancements in processor, memory, storage, and display technology continue to drive product development and differentiation. Key trends such as the switch to SSDs (Solid State Drives), higher resolution screens, slimmer and lighter designs, and longer battery life all have a big impact on consumer preferences and purchases.Price and Value Proposition: In the laptop market, price continues to be a major component in purchasing decisions. While premium laptops have cutting-edge technologies and superior build quality, budget-conscious customers frequently choose cost and value for money. Entry-level and mid-range laptops with competitive features have made computing devices more accessible, particularly in emerging markets.Competitive Landscape: The laptop business is extremely competitive, with multiple companies fighting for market share. Key players such as Apple, HP, Dell, Lenovo, and Asus are always innovating to acquire a competitive advantage. Design aesthetics, performance optimization, software integration, and customer service are all examples of differentiating strategies. Furthermore, the growth of specialized competitors and boutique brands catering to certain market groups intensifies the industry's competitive dynamics.
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The Online Computer and Tablet Sales industry has grown substantially as demand for tablet computers and laptop-tablet hybrid computers has boomed. As more services move online and consumers grow increasingly comfortable with online purchases, e-commerce spending has climbed. The pandemic further accelerated this growth, with e-commerce sales experiencing a dramatic surge. Consequently, companies have had to swiftly upgrade their platforms to keep pace with rising consumer expectations and demand. Altogether, industry revenue has increased at an expected CAGR of 3.7% to $50.8 billion over the past five years, including expected growth of 3.6% in 2025 alone.Online retailers face intense competition as more businesses transition to digital platforms. To stay competitive, sellers focus heavily on price competition. This fierce marketplace rivalry has placed downward pressure on product prices, particularly as computer and laptop markets show signs of saturation. In parallel, tablets have evolved significantly, incorporating features that increasingly blur the lines between them and traditional computers. Sellers have lowered prices to differentiate themselves from competitors, with traditional retailers using their online presence to complement products stocked in-store, while Amazon has leveraged its scale to drive down product costs. This strategy has helped Amazon capture a significant market share, but it has also contributed to slimming profit margins throughout the online retail sector. Revenue is expected to expand at a CAGR of 3.7% over the next five years, reaching $61.1 billion in 2030. E-commerce revenue is expected to surge alongside a growing economy, while traditional brick-and-mortar sales continue to falter. Enhanced smartphone capabilities are set to drive an increase in e-commerce purchases made on mobile devices, prompting online retailers to ramp up investments in mobile optimization. As the market expands, competition will intensify, sparking price wars and contests over superior delivery options. Amazon will remain in the lead, poised to expand its market share by optimizing supply chain efficiencies.
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The global rugged laptop computer market, currently valued at approximately $2.934 billion (based on the provided 2025 market size), is poised for significant growth. While a precise CAGR isn't provided, considering the increasing demand for durable computing solutions across various sectors, a conservative estimate of 5-7% annual growth is plausible over the forecast period (2025-2033). Key drivers include the rising adoption of ruggedized laptops in demanding environments like military, construction, and field services, where durability and reliability are paramount. Furthermore, increasing investment in infrastructure projects globally, coupled with the growing demand for portable computing solutions with robust security features, fuels this market expansion. Emerging trends such as advancements in battery technology, enhanced processing power, and the integration of 5G connectivity are further contributing to the market’s upward trajectory. However, factors such as high initial costs compared to standard laptops and the potential for limited availability of repair services in remote locations may act as restraints. Segmentation reveals strong demand across both laptop and tablet types, with commercial applications dominating the market share, followed by household and specialized uses. Leading companies like GETAC, Durabook, and Panasonic are actively shaping the market landscape through innovation and strategic partnerships, contributing to the overall market dynamism. The geographical distribution of the market indicates strong regional variations. North America, propelled by robust demand in the United States and Canada, is expected to hold a considerable market share. Europe and Asia-Pacific also represent substantial markets, influenced by economic growth and industrial activity in respective regions. The Middle East & Africa and South America, while smaller markets currently, are also showing increasing adoption of rugged laptop computers, fueled by infrastructure developments and modernization initiatives. Continued growth is expected across all regions, although the pace may differ based on factors such as economic conditions, technological advancements, and government regulations within each geographic area. The long-term outlook for the rugged laptop computer market is highly promising, supported by evolving technology, increasing industry demand, and a growing focus on robust and reliable computing solutions.
Significant fluctuations are estimated for all segments over the forecast period for the price per unit. In general, the indicator appears to exhibit a positive trend, with more segments showing increasing values rather than decreasing values until 2029. Among them, the segment Desktop PCs attains the highest value throughout the entire period, reaching *** U.S. dollars. Find other insights concerning similar markets and segments, such as a comparison of average revenue per user (ARPU) in the Philippines and a comparison of revenue in Belgium.The Statista Market Insights cover a broad range of additional markets.
In the second quarter of 2023, Lenovo shipped **** percent of all PC units in the United States, up from the **** percent the company occupied in the previous quarter of the year 2023.
We asked U.S. consumers about "Laptop ownership by brand" and found that **** takes the top spot, while ******** is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 9,192 consumers in the United States. Looking to gain valuable insights about laptop owners across the globe? Check out our reports about consumers of laptop brands worldwide. These reports provide readers with a detailed understanding of laptop owners: their identities, preferences, opinions, and how to effectively engage with them.