The United States cosmetics market size was valued at USD 20.3 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 26.7 Billion by 2033, exhibiting a CAGR of 3.1% from 2025-2033. The shift towards sustainability, with consumers increasingly preferring eco-friendly and cruelty-free products. Technological advancements in personalized beauty, along with the growing influence of social media and digital platforms, are also augmenting the United States cosmetics market share and shaping consumer purchasing behaviors

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 20.3 Billion
Market Forecast in 2033	USD 26.7 Billion
Market Growth Rate 2025-2033	3.1%

IMARC Group provides an analysis of the key trends in each segment of the United States cosmetics market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on product type, category, gender, and distribution channel.

The United States Beauty and Personal Care Products Market Report is Segmented by Product Type (Personal Care Products, and Cosmetics/Make-up Products), Category (Premium Products, and Mass Products), Ingredient Type (Natural and Organic, and Conventional/Synthetic), and Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Online Retail Stores, and More). The Market Forecasts are Provided in Terms of Value (USD).

Concerning the five selected segments, the segment Face has the largest revenue with 7.67 billion U.S. dollars. Contrastingly, Nails is ranked last, with 1.72 billion U.S. dollars. Their difference, compared to Face, lies at 5.95 billion U.S. dollars. Find other insights concerning similar markets and segments, such as a ranking of subsegments in Australia regarding revenue in the Beauty & Personal Care market as a whole and a ranking of subsegments in the Philippines regarding revenue in the segment Personal Care . The Statista Market Insights cover a broad range of additional markets.

The revenue in the 'Cosmetics' segment of the beauty & personal care market in the United States was forecast to continuously increase between 2025 and 2030 by in total *** billion U.S. dollars (+***** percent). After the ***** consecutive increasing year, the revenue is estimated to reach ***** billion U.S. dollars and therefore a new peak in 2030. Find more information concerning France and Vietnam. The Statista Market Insights cover a broad range of additional markets.

United States Makeup Base Market was valued at USD 2.28 billion in 2024 and is anticipated to grow USD 2.83 billion by 2030 with a CAGR of 3.73%

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Market Size	2024: USD 2.28 Billion
Forecast Market Size	2030: USD 2.83 Billion
CAGR	2025-2030: 3.73%
Fastest Growing Segment	Online
Largest Market	South
Key Players	1. L'Oreal S.A. 2. Shiseido Americas Corporation 3. Beiersdorf AG 4. Mary Kay Inc. 5. The Estée Lauder Companies Inc. 6. Johnson & Johnson Services, Inc. 7. The Avon Company 8. New Milani Group LLC 9. Revlon Consumer Products LLC 10. Coty Inc.

In recent years, beauty product manufacturers have faced significant losses due to unfavorable economic conditions, including high inflation and increasing economic uncertainty. Many cosmetics and beauty products are considered discretionary, causing sales to weaken when disposable income drops. Heightened inflationary pressures in recent years pushed consumers to postpone purchases to downgrade to more affordable products, contributing to revenue losses between 2020 and 2022. Although domestic manufacturers have begun to recover, recent gains are largely driven by higher selling prices despite the smaller basket sizes. Since 2020, revenue has weakened by an estimated CAGR of 1.2% to reach $45.3 billion in 2025, including a 2.4% gain that year alone. During such times, consumers tend to opt for more affordable options, leading to a surge in imports to meet domestic demand. Imported beauty products have gained a larger share of the domestic market, especially those from countries like France, Italy and South Korea, which are perceived to offer higher quality. The growing demand for innovative, inclusive, sustainable and technical products—especially anti-aging and luxury items—creates growth opportunities for domestic manufacturers. Also, companies like Glossier, which leverages social media marketing and the heightened demand for US-made products, have successfully reached international consumers, driving an increase in exports. The ongoing economic recovery is expected to benefit domestic beauty product manufacturers. As consumer confidence and disposable income climb, spending on discretionary items like beauty products will likely increase, supporting manufacturers' performance. The anticipated decline in the world price of zinc, a key material for manufacturers, due to resolved international conflicts, will boost producers' profit. Similarly, the expected depreciation of the US dollar will enhance the performance of domestic producers both domestically and internationally. These factors are set to cause revenue to accelerate at an annualized 2.5% to $51.3 billion through the end of 2025.

The US cosmetics market, valued at $93.74 billion in 2025, is projected to reach $118.27 billion by 2033, expanding at a CAGR of 2.63% from 2025 to 2033. The growing awareness of personal care and appearance, coupled with the rising disposable income of consumers, drives market growth. Additionally, the increasing demand for premium and organic cosmetics and the growing popularity of online retail channels contribute to market expansion. Key market trends shaping the US cosmetics industry include the increasing popularity of natural and organic products, personalized cosmetics, and the rise of e-commerce. Mass products dominate the market, accounting for a significant share due to their affordability and widespread distribution. However, premium products are gaining traction as consumers seek luxurious and high-quality cosmetics. Distribution channels such as specialist retail stores, supermarkets, and online platforms offer ample choices to meet diverse consumer preferences. Major players in the market include Alticor (Amway Corp.), The Estée Lauder Companies Inc., and L'Oréal S.A. Recent developments include: March 2022: Crest, a Procter & Gamble Company brand, launched Crest Densify, a premium toothpaste that actively rebuilds tooth density by remineralizing enamel. The toothpaste claims to strengthen the teeth and protect them from future decay., February 2022: Beiersdorf completed the acquisition of Chantecaille Beauté Inc., a leading prestige beauty company in the United States, to strengthen its premium skincare offering., July 2021: Unilever announced it had completed the acquisition of Paula's Choice, a digital skincare brand. The brand is known for its innovation and cruelty-free products.. Key drivers for this market are: Sustainable Fashion Trend, Strategic Expansion With Respect To E-commerce Subscription. Potential restraints include: High Cost of Rented Apparel Maintenance. Notable trends are: Growing Inclination Toward Organic, Natural, and Cruelty-Free Products.

The US cosmetics market, a significant segment of the global industry, is experiencing robust growth, driven by several key factors. The market's value, estimated at $93.74 billion in 2025, is projected to expand steadily, fueled by increasing disposable incomes, a heightened focus on personal care and beauty among consumers, and the proliferation of innovative products catering to diverse needs and preferences. The rise of social media influencers and beauty bloggers further contributes to market expansion by shaping consumer trends and driving demand for new products and brands. Premium products command a substantial share, reflecting a consumer preference for high-quality, luxury items and experiences. However, the mass market segment remains vital, offering accessible and affordable options for a broad consumer base. Distribution channels are diverse, with online retail witnessing significant growth alongside traditional channels like specialist stores, supermarkets, and pharmacies. Key players like Estée Lauder, L'Oréal, and Unilever, along with emerging brands, are constantly striving to innovate, capturing market share through strategic marketing, product diversification, and effective distribution strategies. The competitive landscape is fiercely competitive, with established multinational corporations facing challenges from both smaller, agile brands and the increasing popularity of direct-to-consumer (DTC) models. Consumer preferences are dynamic, with a growing demand for natural, organic, and ethically sourced products alongside the continued popularity of traditional cosmetic items. The market's segmentation across product types (hair care, skincare, makeup, etc.) and distribution channels offers various opportunities for targeted marketing and product development. Future growth will be influenced by factors such as economic stability, evolving consumer preferences, and regulatory changes impacting the use of certain ingredients. A focus on sustainability and ethical sourcing is becoming increasingly critical, influencing brand choices and product innovation. The continued integration of technology, such as personalized beauty recommendations powered by artificial intelligence, promises to further transform the market's dynamics in the coming years. Recent developments include: March 2022: Crest, a Procter & Gamble Company brand, launched Crest Densify, a premium toothpaste that actively rebuilds tooth density by remineralizing enamel. The toothpaste claims to strengthen the teeth and protect them from future decay., February 2022: Beiersdorf completed the acquisition of Chantecaille Beauté Inc., a leading prestige beauty company in the United States, to strengthen its premium skincare offering., July 2021: Unilever announced it had completed the acquisition of Paula's Choice, a digital skincare brand. The brand is known for its innovation and cruelty-free products.. Notable trends are: Growing Inclination Toward Organic, Natural, and Cruelty-Free Products.

United States Cosmetics Market was valued at USD 65.82 billion in 2024 and is anticipated to grow USD 94.21 billion by 2030 with a CAGR of 6.22%.

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Market Size	2024: USD 65.82 Billion
Forecast Market Size	2030: USD 94.21 Billion
CAGR	2025-2030: 6.22%
Fastest Growing Segment	Online
Largest Market	South
Key Players	1. L'Oreal USA, Inc. 2. Shiseido Americas Corporation 3. The Estée Lauder Companies Inc. 4. E.l.f. Cosmetics, Inc. 5. Revlon Consumer Products LLC 6. HB USA Holdings, Inc. (Huda Beauty) 7. Unilever PLC 8. Coty Inc. 9. Chanel Inc. 10. Ulta Beauty, Inc.

The revenue in the beauty & personal care market in the United States was forecast to continuously increase between 2025 and 2030 by in total **** billion U.S. dollars (+***** percent). After the ***** consecutive increasing year, the revenue is estimated to reach ****** billion U.S. dollars and therefore a new peak in 2030. Notably, the revenue of the beauty & personal care market was continuously increasing over the past years.Find more key insights for the revenue in countries and regions like the revenue in the skin care for the body segment of the beauty & personal care market in the United States and the revenue in the 'Fragrances' segment of the beauty & personal care market in the world. The Statista Market Insights cover a broad range of additional markets.

United States Color Cosmetics Market projected to reach USD 15,895.6 Mn by 2031, growing at a CAGR of 4.2% during the forecast period.

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Cosmetic Products Market Size 2025-2029

The cosmetic products market size is forecast to increase by USD 126.4 billion, at a CAGR of 5.8% between 2024 and 2029.

The market is driven by the rising aging population and the growing preference for organic cosmetics and cosmeceuticals. The aging population presents a significant opportunity as consumers in this demographic often prioritize skincare and personal grooming. Furthermore, the increasing awareness and concern for health and wellness have led to a surge in demand for organic and natural cosmetic products. However, this market landscape is not without challenges. The presence of counterfeit products poses a significant threat, as these products not only undermine brand reputation but also potentially harm consumers.
Companies must invest in robust counterfeit prevention measures and maintain transparency to build consumer trust. Organic and natural cosmetics and cosmeceuticals are expected to remain key growth areas, with innovation in product development and sustainable sourcing being crucial differentiators. Companies that can effectively navigate these trends and challenges will be well-positioned to capitalize on the market's potential.

What will be the Size of the Cosmetic Products Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic market trends shaping various sectors. Nail care, for instance, sees the ongoing development of innovative entities like nail removers, enhancing user experience through improved efficacy and gentler formulations. In the realm of hair care, hair oils and shampoos cater to diverse hair types, while fragrance profiles, essential oils, and plant extracts infuse products with desirable scents and therapeutic benefits. Online sales channels gain traction, offering consumers convenience and accessibility. Quality control measures, such as allergy testing and dermatological testing, ensure product safety and efficacy. Price points span the mass market to luxury segments, catering to diverse consumer preferences.

Makeup sponges, brushes, and various skincare offerings, including night creams, eye creams, and day creams, address the ever-evolving consumer behavior and diverse skin types. UV protection and anti-aging properties are increasingly sought-after features in skincare products. Supply chain optimization and shelf life considerations are crucial factors in the cosmetics industry, ensuring timely delivery and maintaining product integrity. Product testing and innovation continue to drive market growth, with the introduction of new entities like body wash, body lotion, and body scrub, among others. Packaging design plays a significant role in consumer appeal, with color payoff and eau de parfum offerings catering to the sensory experience.

Consumers continue to demand effective and high-quality products across various categories, driving the ongoing unfolding of market activities and evolving patterns.

How is this Cosmetic Products Industry segmented?

The cosmetic products industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Skincare products
  Haircare products
  Color cosmetics
  Fragrances and deodorants


Distribution Channel

  Offline
  Online


End-user

  Men
  Women


Category

  Conventional
  Natural/Organic
  Vegan


Price Range

  Mass/Economy
  Mid-Range
  Premium/Luxury


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Insights

The skincare products segment is estimated to witness significant growth during the forecast period.

The cosmetics market in the US is witnessing significant growth in the skincare segment, driven by the increasing demand from both men and women for better skincare solutions. Products such as hair masks, UV protection lotions, and makeup removers are popular choices, catering to various age groups and skin types. Allergy testing and quality control measures ensure consumer safety and satisfaction. Retail sales dominate the distribution channels, but online sales are gaining traction. The mass market caters to a wide range of consumers, with price points varying from budget to premium. The supply chain is streamlined, ensuring timely delivery of products.

Fragrance oils and essential oils add to the sensory experience, while product testing and dermatological certification a

Many consumers purchase beauty products from large beauty, cosmetics and fragrance stores like Sephora and Ulta because of their broad product range, expertise and loyalty programs. The pandemic resulted in significant revenue slowdowns as consumers purchased fewer new cosmetics. Despite elevated inflation in 2022, skyrocketing sales of hair and beauty products buoyed revenue amid volatile economic conditions. Stores have benefited from premiumization trends, resulting in a growing willingness to spend on premium beauty and cosmetic products, with customers valuing the long-term benefits of using luxury products. Additionally, recent economic growth has largely benefited beauty stores. Revenue for beauty, cosmetics and fragrance stores is expected to swell at a CAGR of 2.4% to $58.0 billion through the end of 2025, including a jump of 2.0% in 2025 alone. Traditional retailers have endured high competition from various sources, including drugstores, department stores, supercenters and online retailers. Prominent competition prevents retailers from charging higher prices, as consumers can easily switch stores and brands. The expansion of e-commerce has negatively impacted retailers operating at a smaller scale, as many of them lack the capabilities and sales volume to offer online shopping, resulting in lower profit and pushing many smaller retailers out of the industry. Online shopping also allows customers to easily compare prices across retailers, intensifying competition. Beauty stores aim to combat substitutes by improving the in-store shopping experience, carrying products that appeal to new potential customers and strengthening their own e-commerce capabilities. The growing popularity of environmentally friendly and cruelty-free products will spur growth in new markets, creating opportunities for traditional retailers. Rising per capita disposable income and consumer spending will also boost cosmetics sales. However, specialty beauty stores will struggle as more consumers favor online retailers, including stores that aren't in the industry, like Amazon, Target and Walmart. E-commerce will continue to be one of the fastest-growing competitive threats to specialized stores as consumers opt for the convenience and wide selection of online products. Alongside these trends, revenue is expected to climb at a CAGR of 1.5% to $62.4 billion through the end of 2030.

The North America Beauty and Personal Care Market is Segmented by Product Type (Personal Care, Cosmetics/Make-up), Category (Premium Products, Mass Products), Ingredients (Conventional/Synthetic, Natural/Organic), Distribution Channel (Specialist Stores, Supermarkets/Hypermarkets, and More), and Geography (United States, Canada, Mexico, Rest of North America). The Market Forecasts are Provided in Terms of Value (USD).

The global natural cosmetics market is projected to grow from USD 52.4 billion in 2025 to USD 95.7 billion by 2035, expanding at a steady CAGR of 5.7%.

Metric	Value
Industry Size (2025E)	USD 52.4 billion
Industry Value (2035F)	USD 95.7 billion
CAGR (2025 to 2035)	5.7%

Natural Cosmetics Market Analysis by Top Investment Segments

Product Type	CAGR (2025-2035)
Skin & Sun Care	5.9%

Packaging Type	CAGR (2025-2035)
Bottles & Jars	6.1%

Consumer Orientation	CAGR (2025-2035)
Female	6.0%

Analyzing Top Countries Using and Producing Natural Cosmetics

Countries	CAGR (2025-2035)
United States	5.8%
Germany	5.0%
United Kingdom	5.0%
France	5.0%
Japan	3.6%

The United States cosmetic market is set to grow at a CAGR of 6.1%, rising from USD 83.5 billion in 2023 to USD 134.1 billion by 2031

The revenue in the 'Natural Cosmetics' segment of the beauty & personal care market in the United States was forecast to continuously increase between 2025 and 2030 by in total ***** million U.S. dollars (****** percent). After the ***** consecutive increasing year, the revenue is estimated to reach *** billion U.S. dollars and therefore a new peak in 2030. Notably, the revenue of the 'Natural Cosmetics' segment of the beauty & personal care market was continuously increasing over the past years.Find more information concerning Indonesia and Poland. The Statista Market Insights cover a broad range of additional markets.

The United States makeup market size was valued at USD 6.08 Billion in 2024. The market is further projected to grow at a CAGR of 4.10% between 2025 and 2034, reaching a value of USD 9.09 Billion by 2034.

The colour cosmetics market is expected to grow at a CAGR of 4.8% during the projected period. The market value is projected to increase from US$ 54,772 million in 2024 to US$ 87,916 million by 2034.

Attributes	Details
Colour Cosmetics Market Size, 2024	US$ 54,772 million
Projected Market Size, 2034	US$ 87,916 million
Value-based CAGR (2024 to 2034)	4.8%

Category-wise Insights

Attributes	Details
Top Product Type	Natural and organic
Market share in 2024	64.3%

Attributes	Details
Top Distribution Channel	E-commerce
Market CAGR in 2024	31.8%

Country-wise insights

Countries	CAGR through 2034
United States	3.7%
United Kingdom	4.1%
China	7.4%
Japan	5.5%
Australia	6.8%

The organic cosmetics market is valued at US$ 21558.3 million in 2024. It is projected to reach US$ 35452.08 million by 2034, exhibiting a CAGR of 5.10% over the forecast period.

Attributes	Key Statistics
Expected Base Year Value (2024)	US$ 21558.3 million
Anticipated Forecast Value (2034)	US$ 35452.08 billion
Estimated Growth (2024 to 2034)	5.10% CAGR

Category-wise Insights

Attributes	Details
Product	Skin Care
Market Share	40.00%

Attributes	Details
End-user	Women
Market Share	32.50

Country-wise Insights

Countries	CAGR
Japan	10.30%
India	8.50%
China	7.50%
Singapore	6.40%
Canada	4.90%