In 2023, the total market research revenue generated in the United States reached over ** billion U.S. dollars. This was a significant increase of roughly *** billion U.S. dollars when compared to the previous year. The industry has been predicted to grow by a similar amount in 2024.

The global market research industry reached a record high market size of approximately ** billion U.S. dollars in 2023. Over the last decade, the global market research industry has performed contrary to broader economic trends as the industry has continued to grow. Figures for 2023 signaled an increase of about *** billion U.S. dollars compared to the previous year. Market research industryMarket research is the activity of gathering information about markets in which an organization sells their produces and/or services. This often includes detailed qualitative understandings of consumer attitudes and preferences through tools such interviews, surveys, and increasingly, big-data analytics. The leading market research company worldwide was U.S.-based Gartner in 2022. Slow growth in EuropeWhile growth in the United States has been significant, the revenue of the market research industry in Europe grew just slightly since 2014. Some analysts expect this poor performance to continue into the near future for *** reasons. First is the short- and mid-term uncertainty created by Brexit, impacting the reliability of any market research conducted prior to the issue being resolved. Second is the implementation of the EU General Data Protection Regulation (GDPR) laws in May 2018, which limit what companies are able to do with personal data. A majority of IT professionals in France, Germany and the UK agree the GDPR laws will prevent personal data being passed on to third parties, reducing the amount of data available to researchers in Europe compared to other regions.

Market Research companies have benefited from research and development (R&D) expenditure growth as companies develop new products to satisfy consumer demand. Downstream companies continue to rely on market research to create new products and campaigns that fit ever-changing consumer preferences. As companies strive to enhance consumer-centric strategies amid increased consumer spending, demand for tailored market research solutions has surged. High corporate profit levels have enabled businesses to invest in research and development. The digital shift has further transformed the landscape, with companies pioneering new research tools to tap into the vast potential of big data to enhance accessibility and participation. These trends have led to revenue growing at a CAGR of 3.9% to $36.6 billion over the next five years, including a 2.4% gain in 2025 alone. Consumers' and advertisers' growing reliance on the internet has led to new metrics market researchers can use to better understand consumers. These have allowed new companies to enter the industry and driven providers to adjust services and implement new technologies. The rising use of social media has also contributed to the growing demand for market research. These technological advancements improved data collection and analysis methods, offering actionable insights that helped companies refine marketing strategies and develop better products. New opportunities continue to drive revenue growth, but expansions to services and onboarding of new technology have cut into industry profit. Companies will strengthen their R&D budgets as economic conditions improve, further driving demand for advanced market research tools. The proliferation of online commerce and smart technologies will give researchers unprecedented access to consumer data. Technological developments, such as artificial intelligence (AI), are poised to create new metrics based on human reactions, which companies can leverage to better understand consumer behavior and preferences. These new technologies will develop new market research opportunities. Access to these metrics, however, will lead to tightening data privacy regulations. There's a growing emphasis on ethical practices, transparency and data security. This will shape consumer trust and industry standards, creating new opportunities and challenges in a rapidly evolving marketplace. Revenue is poised to grow at a CAGR of 2.2% to $40.9 billion through the end of 2030.

Due to the ever-increasing amount of gathered and analyzed data, the global revenue of the market research industry has experienced strong growth in recent years. The North American market was the largest, valued at almost ** billion U.S. dollars in 2023, with the United States accounting for more than half of the global market. Market research industry The market research industry includes any organized activity aimed at gathering information about a specific industry, market, or group of customers. Market research relies on various types of services such as statistics, models, surveys, and, increasingly, big data analytics as a key instrument to meet customers’ needs and to direct investments in R&D and in new markets. In recent years, new technologies and new devices led to the emergence of new research methods such as big data analytics, mobile surveys, and behavioral economic models. Leading market research companies With a total revenue of roughly *** billion U.S dollars in 2023, Gartner was the leading market research company worldwide. Headquartered in Connecticut in the United States, Gartner is a global market research company operating worldwide. Their nearest global competitor, U.S. company IQVIA, reported *** billion U.S. dollars in global revenue in 2023.

United States - Sources of Revenue: Marketing Research for Advertising Agencies, All Establishments, Employer Firms was 492.00000 Mil. of $ in January of 2021, according to the United States Federal Reserve. Historically, United States - Sources of Revenue: Marketing Research for Advertising Agencies, All Establishments, Employer Firms reached a record high of 907.00000 in January of 2013 and a record low of 492.00000 in January of 2021. Trading Economics provides the current actual value, an historical data chart and related indicators for United States - Sources of Revenue: Marketing Research for Advertising Agencies, All Establishments, Employer Firms - last updated from the United States Federal Reserve on July of 2025.

Graph and download economic data for Total Revenue for Marketing Research and Public Opinion Polling, All Establishments, Employer Firms (REVEF54191ALLEST) from 1998 to 2022 about public, employer firms, accounting, revenue, establishments, services, and USA.

United States - Total Revenue for Marketing Research and Public Opinion Polling, Establishments Subject to Federal Income Tax, Employer Firms was 29106.00000 Mil. of $ in January of 2022, according to the United States Federal Reserve. Historically, United States - Total Revenue for Marketing Research and Public Opinion Polling, Establishments Subject to Federal Income Tax, Employer Firms reached a record high of 29106.00000 in January of 2022 and a record low of 9711.00000 in January of 1998. Trading Economics provides the current actual value, an historical data chart and related indicators for United States - Total Revenue for Marketing Research and Public Opinion Polling, Establishments Subject to Federal Income Tax, Employer Firms - last updated from the United States Federal Reserve on July of 2025.

Graph and download economic data for Sources of Revenue: Marketing Research for Advertising Agencies, All Establishments, Employer Firms (REVMKREF54181ALLEST) from 2013 to 2021 about advertisement, agency, employer firms, accounting, revenue, establishments, services, and USA.

In 2020, Nielsen was the leading market research and data analytics company in the United States in terms of revenue. Nielsen generated nearly *** billion U.S. dollars in revenue in the United States, while abroad it generated over *** billion U.S. dollars. Second in the ranking was IQVIA, whose revenues reached **** billion euros dollars worldwide.

The Company Research Services industry is composed of businesses that conduct research on management teams, strategic developments and the financial operations of companies in the private and public sectors. Company research services are predominantly catered toward financial institutions, such as asset managers, bankers, equity traders and sales departments. As a result, demand for company research services is tied to corporate profit and research budget levels. For much of the past five years, growth in both corporate profit and the number of businesses in the United States have fueled industry growth. Uncertainty in financial markets can also drive new demand for research services, as companies seek out additional information before making investments in the business environment. Consequently, industry revenue is projected to expand at a CAGR of 2.2% to $2.1 billion over the five years to 2023. Meanwhile, as corporate profit has increased, industry companies have been able to increase prices, supporting their own profit growth.While the past five years have overall been positive for the Company Research Services industry, industry operations were briefly disrupted in 2020 when the COVID-19 pandemic halted the US economy. Stringent safety restrictions and massive uncertainty caused corporate profit to fall, as many companies had to limit capital expenditures to avoid bankruptcy. Uncertainty fell as the pandemic passed in 2021, leading to higher spending from downstream markets. After a bumpy 2022 due to economic uncertainty, growth is expected to resume in 2023, with revenue expected to rise an estimated 3.1% in the year.The industry is expected to see continued strength over the five years to 2028. The industry is expected to benefit from growing demand from the finance and insurance industries, which account for the largest share of revenue. In particular, heightened regulation regarding risk management will prompt companies to invest in company research that will better inform decisions. Marketing services are also expected to expand over the five years to 2028 as companies develop tools to help corporate sales teams expand operations. Overall, industry revenue is expected to rise at an annualized rate of 1.8% to $2.3 billion over the five years to 2028.

Scientific research and development (R&D) facilities have enjoyed significant growth over the past five years as the mix of accelerating medical innovation, new global conflicts and push to advance medical treatments provided a diversified demand niche for the industry. Skyrocketing corporate profit, which boosted 6.3% over the past five years, enabled private companies to massively increase their budgets for R&D. New conflicts in the Middle East and Europe generated a wider range of defense capability needs, causing public sector clients to contract R&D companies at a more rapid pace to advance research on weapons systems and military equipment. A robust push toward sustainability across clients’ product stream further advanced new technological research in facets such as biomedical treatments. In light of these trends and an acceleration of technological adoption, revenue spiked at a CAGR of 4.9% to an estimated $320.9 billion over the past five years, including an anticipated 3.1% boost in 2025 alone. The federal government is the largest and most consistent source of revenue, so changes in federal funding levels greatly affect servicers’ performance. Many R&D sites focus on military tech, so the Trump administration's support for defense spending brought on a surge revenue. While the Biden administration originally pushed for lower defense spending, serious conflicts involving the US's allies, namely Ukraine and Israel, have brought military innovation back to the forefront of budget discussions. Although revenue growth was strong, a rebound in wage expenditures following an inflationary spike has caused a slight slowdown in profit growth. Moving forward, scientific R&D companies will continue benefiting from anticipated growth in corporate profit and sector-wide support for new research projects. While still high at 4.3% as of February 2025, the eventual stabilization in interest rates will encourage new investment. The passing of the Inflation Reduction Act in 2022 will benefit research labs studying alternative fuels and clean energy through tax credits that encourage private investment. New technological advances, such as UAVs and EWs, will provide greater need for technically adept R&D companies that can help strengthen military equipment research and development for the future. Additionally, anticipated growth in overall research & development expenditure across the public and private sectors will provide more funding for R&D initiatives, creating a larger field of opportunity for new researchers. Overall, revenue is expected to boost at a CAGR of 3.2% to an estimated $375.7 billion over the next five years.

In 2021, Gartner was the leading company in the market research and data analytics sector in the United States. Roughly ** million U.S. dollars separated the top two companies, as Nielsen generated a revenue of approximately *** billion U.S. dollars compared to the **** billion U.S. dollars generated by Gartner.

The media representative firms industry consists of companies that primarily sell media time for media owners. A shift away from traditional media has led corporations to spend larger portions of their advertising budgets on digital media sources, sustaining revenue growth. Once dominated by print, radio and television, the advertising landscape has rapidly shifted, forcing rep firms to adapt to new realities or risk obsolescence. Industry enterprises have increasingly provided representation for online media sites, although many digital media companies opt to sell their advertising space internally and bypass the need for media rep services. While online advertisements tend to be less valuable than advertisements on traditional media due to reduced commissions and revenue, demand from this market has grown exponentially. Media representative firms' revenue has been increasing at an annualized 0.1% over the past five years and is expected to reach $37.7 billion in 2025, despite a dip of 0.7% in 2025 as profit reaches 25.1%. Contracts for print media representation have declined as consumers have increasingly shifted away from buying print magazines and newspapers. Direct mail and other forums for print advertising have also waned in popularity. To offset this plummet, digital advertising expenditure has significantly increased, constituting an increasing share of total advertising expenditure. Online advertising expenditure has increased steadily and has represented an opportunity for industry entrants specializing in digital marketing placement and analytics. Programmatic advertising and omnichannel marketing have become a defining trend for media rep firms. Automation, real-time bidding and sophisticated audience targeting now underpin most digital advertising, with firms that leverage these tools gaining significant competitive advantages. These changes have pushed firms to invest in talent, technology and strategic partnerships, while simultaneously pressuring profit as wage and tech costs rise. Industry revenue growth is expected to slow, declining at an annualized 0.5% over the next five years, reaching an estimated $36.8 billion in 2030 as profit slides to 23.6%. While total advertising expenditure is slated to climb, print advertising will endure a rapid drop. More internet users and a growing percentage of online businesses will continue shifting advertising budgets toward digital platforms, away from print media. An increasing focus on digital media will necessitate media representative firms to invest in new technologies and skilled employees, eating away at profit.

In 2023, the established market with the largest market research revenue was the United States, with a total nationwide turnover of almost ***billion U.S. dollars. The United Kingdom was second in the list and had a revenue of approximately ** billion U.S. less than that of the United States.

US healthcare BPO valued at USD 149.75 Billion in 2025, driven by strict compliance and growing demand for secure healthcare data outsourcing.

The USA Generator Sales Market is expected to reach size of more than USD 6.7 Billion by 2028, driven by technological advancements.

U.S. Outsourced Sales Services Market size was valued at USD 1209.11 Million in 2024 and is projected to reach USD 1971.25 Million by 2031, growing at a CAGR of 6.95% during the forecast period 2024-2031.

U.S. Outsourced Sales Services Market Drivers

Cost Efficiency: Outsourcing sales services can be more cost-effective than maintaining an in-house sales team. It reduces the need for recruitment, training, salaries, and benefits, allowing companies to allocate resources to other core business functions.

Access to Expertise: Outsourced sales service providers bring specialized knowledge and expertise. They have experienced sales professionals who are skilled in various sales techniques, industry trends, and customer relationship management, ensuring a higher quality of sales operations.

Scalability: Businesses can easily scale their sales efforts up or down based on market demand without the complexities involved in hiring or laying off staff. This flexibility helps companies manage seasonal fluctuations and market expansions more effectively.

Focus on Core Competencies: By outsourcing sales functions, companies can concentrate on their core competencies, such as product development, operations, and customer service. This focus can lead to better overall business performance and growth.

Speed to Market: Outsourced sales teams can quickly adapt to new markets, launch products, or respond to competitive pressures. Their established processes and networks allow for a faster go-to-market strategy compared to building an in-house team from scratch.

Advanced Technology and Tools: Many outsourced sales providers invest in the latest sales technologies, such as CRM systems, sales automation tools, and analytics platforms. Access to these tools enhances sales efficiency and provides deeper insights into sales performance.

Enhanced Customer Reach: Outsourced sales services often have established relationships and networks that can help companies penetrate new markets or reach previously untapped customer segments. This expanded reach can drive revenue growth.

Improved Sales Performance: Professional sales outsourcing firms typically operate on performance-based contracts, incentivizing them to deliver results. This model ensures a high level of commitment to achieving sales targets and improving overall sales performance.

Market Intelligence: Outsourced sales providers offer valuable market intelligence, including insights into customer behavior, market trends, and competitive analysis. This information can inform strategic decisions and help companies stay ahead of the competition.

Risk Mitigation: Outsourcing sales functions can reduce business risks associated with market entry, expansion, and fluctuating sales volumes. Providers bring experience in managing various sales challenges, helping companies navigate potential pitfalls.

In 2023, the leading market research company in terms of global research revenue was Gartner, generating approximately *** billion U.S. dollars. In the same year, American company IQVIA accrued roughly *** billion U.S. dollars. Market research companies - global players Market research is an important business strategy involving the gathering of information about an organization’s target market. In terms of global research revenue, American company Gartner was the leading market research company worldwide. Headquartered in the United States, the number of employees working for the company totaled ****** people in 2023. The sixth largest market research company in terms of global research revenue was Kantar. Kantar Group is a UK-based international network of ** companies, including Millward Brown and IMRB International. In 2022, the research revenue of Kantar amounted to approximately ***** billion U.S. dollars. Another European leader, and ranked seventh in the global ranking, was Ipsos. The company had a research revenue of over *** billion U.S. dollars. The largest share of market research revenue made by Ipsos was generated in Europe, the Middle East and Africa in 2023. United States dominant in a global market The global revenue of the market research industry reached over ** billion U.S. dollars in 2023, over half of which came from the United States. The number of full-time employees working for the top ten market research companies in the United States totaled almost ****** in 2020.

The Book Publishing industry has undergone significant shifts driven by the digitization wave, changing consumer preferences and economic disruptions. As industry enterprises resumed production in 2021 following the adverse influence of the pandemic, sales have rebounded, temporarily buoying the industry. However, the industry remains pressured, with pent-up demand for books having largely been satisfied as of 2021, while continued rising prices of paper, a major input, have made production costs for books more expensive, resulting in higher prices hurting industry demand. Publishers have pivoted towards digital platforms, employing innovative strategies to monetize content, such as subscription-based models and leveraging social media for marketing. Industry revenue is expected to climb at a CAGR of 0.6% to $45.7 billion through the end of 2025, including an estimated 1.2% jump in 2025 alone, as profit shrinks to 5.6% of revenue. The industry has witnessed fluctuating fortunes. While print sales initially suffered during the pandemic, they rebounded strongly in 2021 as consumers returned to bookstores. Notably, the independent bookstore scene has thrived, driven by a renewed consumer preference for tactile book-buying experiences. The emergence of industry alternatives, such as audiobooks and self-publishing models, has driven publishers to explore direct-to-consumer sales, social media marketing opportunities and investments in online and education retail market presences. Larger publishers have resorted to strategic consolidations to maintain their market positions, yet these moves have raised alarm bells about market concentration and its impact on smaller players. Layoffs and restructurings at major companies, such as Penguin Random House and HarperCollins, underscore the broader challenges and adjustments within the industry. Moving forward, the industry is expected to show signs of stabilization despite turbulence experienced by the rise of e-books. While digital consumption continues to trend, traditional publishers must contend with the complexities of content monetization in an evolving market landscape. The resurgence of self-publishing and the blurring lines between traditional and hybrid publishing models offer authors multiple avenues but erode traditional publishing houses' control. With the price of paper, an essential input, continuing to swell, industry profitability will be pressured. Through the end of 2030, industry revenue is poised to modestly rise, exhibiting growth of 0.8% to $47.7 billion.

United States Real Estate Brokerage Market Report is Segmented by Property Type (Residential and Commercial), by Service (Sales and Rental), by End-User (Individuals/Households, Corporates & SMEs, Others), and by State (Texas, California, Florida, and More). The Market Forecasts are Provided in Terms of Value (USD).