United States Microwave Oven Market was valued at USD 9.89 billion in 2024 and is anticipated to grow USD 13.75 billion by 2030 with a CAGR of 5.71%

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Market Size	2024: USD 9.89 Billion
Forecast Market Size	2030: USD 13.75 Billion
CAGR	2025-2030: 5.71%
Fastest Growing Segment	Built-In
Largest Market	South
Key Players	1. Whirlpool Corporation 2. Electrolux Home Products, Inc. 3. Samsung Electronics America, Inc. 4. BSH Home Appliances Corporation 5. LG Electronics USA, Inc. 6. Haier U.S. Appliance Solutions, Inc. 7. Panasonic Corporation of North America 8. Illinois Tool Works Inc. 9. Sharp Electronics Corporation 10. Breville USA, Inc.

The US Microwave Oven Market Report is Segmented by Product (Solo, Grill, and More), Structure (Countertop, Built-In, and More), Control Feature (Button Controls, and Dial Controls), Capacity (Up To 19 Litres, 20 To 24 Litres, and More), Application (Residential, and Commercial), Distribution Channel (B2C, and B2B), Geography (Northeast, Southeast, Midwest, and More). The Market Forecasts are Provided in Terms of Value (USD).

United States Microwave Oven Market valued at USD 3.3 Bn, driven by demand for convenient cooking, smart appliances, and energy efficiency, with growth in residential and commercial segments.

The United States of America Microwave Oven market was valued at more than USD 2.50 Billion in 2022.

The article discusses the increasing demand for microwave ovens in the United States, projecting a steady growth in market consumption over the next decade. Market performance is expected to expand at a gradual rate, with a forecasted CAGR of +0.1% for the period from 2024 to 2035, leading to a market volume of 20M units and a market value of $1.5B by the end of 2035.

Learn about the projected growth of the microwave oven market in the United States over the next decade, with expectations of increased consumption and market expansion. Market volume is expected to reach 20M units by 2035, while market value is projected to reach $1.4B in nominal prices.

The United States microwave oven market size reached approximately USD 2.07 Billion in 2024. The market is projected to grow at a CAGR of 3.60% between 2025 and 2034, reaching a value of around USD 2.95 Billion by 2034.

The average revenue per household in the 'Microwave Ovens' segment of the household appliances market in the United States was modeled to stand at ***** U.S. dollars in 2024. Between 2018 and 2024, the average revenue per household rose by **** U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The average revenue per household will steadily rise by **** U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Microwave Ovens.

Forecasts suggest that nearly 13.5 million microwave ovens will be shipped in the United States in 2019, marking the product’s highest sales figure in years. Although quite a mature market, microwave oven shipments have fluctuated significantly over the past few decades. Between 2005 and 2013 total shipments fell from around 13.9 million to 9.2 million per year; but in recent years the market has recovered to previous levels.

Small household appliances

The small household appliance industry to which microwave ovens belong generally includes household appliances with some degree of portability. Unlike refrigerators and washing machines, small household appliances tend to be countertop products that can be stored away when unneeded. As of 2017, the average American spent well over 100 dollars per year on small appliances such as microwaves, toasters, vacuums, and coffee makers. This 2017 average spending figure marked an all-time high. Electrolux, a leading home appliance company based in Stockholm, Sweden, recorded over 800 million dollars in small appliance net sales in 2018.

The U.S. microwave oven market declined modestly to $1.4B in 2024, with a decrease of -3.3% against the previous year. The market value increased at an average annual rate of +1.7% from 2012 to 2024; the trend pattern remained consistent, with only minor fluctuations being recorded throughout the analyzed period. Microwave oven consumption peaked at $1.5B in 2022; however, from 2023 to 2024, consumption remained at a lower figure.

The global commercial microwave ovens market is projected to grow from approximately USD 2.32 billion in 2025 to USD 3.47 billion by 2035, reflecting a CAGR of 4.1% over the forecast period.

Attributes	Description
Estimated Commercial Microwave Ovens Market Size (2025E)	USD 2.32 billion
Projected Commercial Microwave Ovens Market Value (2035F)	USD 3.47 billion
Value-based CAGR (2025 to 2035)	4.10%

Country-wise Outlook

Country	CAGR (2025 to 2035)
United States	4.4%

Country	CAGR (2025 to 2035)
United Kingdom	3.8%

Country	CAGR (2025 to 2035)
European Union	4.0%

Country	CAGR (2025 to 2035)
Japan	3.7%

Country	CAGR (2025 to 2035)
South Korea	4.2%

The U.S. kitchen appliances market is expected to grow at a CAGR of over 5.16% from 2025 to 2030, driven by increasing demand for smart kitchen appliances and energy-efficient prod

The statistic illustrates the market share of major microwave oven manufactures in the United States in 2008. In 2008, Samsung hold 15 percent of the microwave oven market in the United States.

This industry manufactures microwave ovens that are sold for household use.

product market has been steadily increasing over recent years, and forecasts suggest a substantial growth trajectory in the upcoming period.

ATTRIBUTES	DETAILS
STUDY PERIOD	2018-2031
BASE YEAR	2023
FORECAST PERIOD	2024-2031
HISTORICAL PERIOD	2018-2022
UNIT	VALUE (USD MILLION)
KEY COMPANIES PROFILED	Samsung, Daewoo, Electrolux, BSH (Bosch & Siemens), Galanz, Midea, Haier Group, Groupe SEB, SHARP, LG, Brandt, Toshiba, Breville, Alto-Shaam, Xiaomi, Miele, Smeg, ITW Food Equipment Group
SEGMENTS COVERED	By Product Type - Counter-top Microwave Ovens, Built-in Microwave Ovens By Application - Household Use, Commercial Use By Sales Channels - Direct Channel, Distribution Channel By Geography - North America, Europe, Asia-Pacific, South America, Middle East and Africa

US Multi-Functional Oven Market size was valued at USD 1.3 Billion in 2024 and is expected to reach USD 1.5 Billion by 2032, growing at a CAGR of 2.3% from 2025 to 2032.

Key Market Drivers

Growing Adoption of Smart Home Technology: The increased integration of smart home technology is driving the US Multi-Functional Oven Market. With 69% of American families possessing at least one smart device, there is an increased demand for connected appliances, such as multifunctional ovens. The U.S. Census Bureau finds a 45% year-over-year increase in smart kitchen appliances. Consumers are increasingly looking for ovens that can be managed remotely using smartphones and incorporated into their smart home systems. The trend toward internet-connected cooking equipment is propelling market growth.

In May 2025, the average microwave oven import price amounted to $84.6 per unit, with an increase of 10% against the previous month.

Product Market size is rising upward in the past few years And it is estimated that the market will grow significantly in the forecasted period

ATTRIBUTES	DETAILS
STUDY PERIOD	2017-2030
BASE YEAR	2024
FORECAST PERIOD	2025-2030
HISTORICAL PERIOD	2017-2024
UNIT	VALUE (USD MILLION)
KEY COMPANIES PROFILED	Electrolux, Toshiba, BSH Hausgeräte GmbH, Guangdong Galanz Group Co. Ltd., Midea, Fotile, CASDON
SEGMENTS COVERED	By Product Type - Smart, Conventional By Application - Online Sales, Offline Sales By Sales Channels - Direct Channel, Distribution Channel By Geography - North America, Europe, Asia-Pacific, South America, Middle East and Africa

Northern America's microwave oven market is forecast to grow at a CAGR of +0.2% in volume and +0.6% in value through 2035, reaching 22M units and $1.6B. The United States dominates consumption and production, while imports remain essential to meet demand.

Product Market size is rising upward in the past few years And it is estimated that the market will grow significantly in the forecasted period

ATTRIBUTES	DETAILS
STUDY PERIOD	2017-2030
BASE YEAR	2024
FORECAST PERIOD	2025-2030
HISTORICAL PERIOD	2017-2024
UNIT	VALUE (USD MILLION)
KEY COMPANIES PROFILED	Whirlpool, Bosch, Midea, Panasonic, Electrolux, Siemens, Galanz
SEGMENTS COVERED	By Product Type - 22-25 Ltr, 25-30 Ltr, 30-35 Ltr, Above 35 Ltr By Application - Household, Commercial By Sales Channels - Direct Channel, Distribution Channel By Geography - North America, Europe, Asia-Pacific, South America, Middle East and Africa