The United States oral care market value reached around USD 11.68 Billion in 2024. The market is projected to grow at a CAGR of 3.70% between 2025 and 2034, reaching almost USD 16.80 Billion by 2034.

United States Oral Care Market was valued at USD 10.03 billion in 2024 and is anticipated to grow USD 13.02 billion by 2030 with a CAGR of 4.50%.

Pages	85
Market Size	2024: USD 10.03 Billion
Forecast Market Size	2030: USD 13.02 Billion
CAGR	2025-2030: 4.50%
Fastest Growing Segment	Online
Largest Market	South
Key Players	1. The Procter & Gamble Company 2. Unilever Inc. 3. Colgate-Palmolive Company 4. Glaxo Smith Kline LLC 5. Johnson & Johnson Consumer Inc. 6. Chruch & Dwight Co. 7. LG Corporation 8. Lion Corporation 9. Koninklijke Philips N.V. 10. Henkel AG & Co. KGaA

The global oral care market is projected to grow significantly, from USD 55,390.1 million in 2025 to USD 91,087.6 million by 2035. The market is expected to exhibit a CAGR of 5.1% from 2025 to 2035.

Metric	Value
Industry Size (2025E)	USD 55,390.1 Million
Industry Value (2035F)	USD 91,087.6 Million
CAGR (2025 to 2035)	5.1%

Semi-Annual Market Update

Particular	Value CAGR
H1 2024	5.9% (2024 to 2034)
H2 2024	4.5% (2024 to 2034)
H1 2025	6.2% (2025 to 2035)
H2 2025	4.0% (2025 to 2035)

Per Capita Spending Analysis

Countries	Population (millions)
United States	345.4
United Kingdom	68.3
Germany	84.1
Japan	123.2
Australia	26.3

Countries	Estimated Per Capita Spending (USD)
United States	5.2
United Kingdom	4.1
Germany	4.5
Japan	3.8
Australia	4.7

Category-wise Insights

Segment (Product Type)	CAGR (2025 to 2035)
Toothbrush	4.5%
Others	4.9%

Segment (Distribution Channel)	CAGR (2025 to 2035)
Convenience Stores	4.2%
Others	5.1%

The global oral hygiene product market is set to reach a size of US$ 24.2 billion in 2024. The market has been analyzed to expand at 4.2% CAGR and increase to a valuation of US$ 36.4 billion by the end of 2034.

Report Attribute	Detail
Oral Hygiene Product Market Size (2024E)	US$ 24.2 Billion
Forecasted Market Value (2034F)	US$ 36.4 Billion
Global Market Growth Rate (2024 to 2034)	4.2% CAGR
Canada Market Growth Rate (2024 to 2034)	3.7% CAGR
China Market Value (2034F)	US$ 4.68 Billion
North America Market Share (2024E)	26%
East Asia Market Share (2034F)	22%
Key Companies Profiled	Procter & Gamble Co.; Johnson & Johnson Services Inc.; GlaxoSmithKline; Church & Dwight Co. Inc.; Amway; Oral-B Laboratories Ltd.; Sunstar Suisse; Dentaid Research Center.

Country-wise Analysis

Attribute	United States
Market Value (2024E)	US$ 5.37 Billion
Growth Rate (2024 to 2034)	4.8% CAGR
Projected Value (2034F)	US$ 8.55 Billion

Attribute	Japan
Market Value (2024E)	US$ 1.53 Billion
Growth Rate (2024 to 2034)	5.3% CAGR
Projected Value (2034F)	US$ 2.56 Billion

Category-wise Insights

Attribute	Mouth Wash/Rinse
Segment Value (2024E)	US$ 7.4 Billion
Growth Rate (2024 to 2034)	4.3% CAGR
Projected Value (2034F)	US$ 11.3 Billion

Attribute	Dental Plaques/Biofilms
Segment Value (2024E)	US$ 7.3 billion
Growth Rate (2024 to 2034)	4.6% CAGR
Projected Value (2034F)	US$ 11.4 Billion

The North America Oral Care Market Report is Segmented by Product Type (Toothpaste, Mouthwash/Rinses, Toothbrush, Other Product Types), Ingredient (Conventional, Organic), End User (Kids/Children, Adults), Distribution Channel (Supermarkets/Hypermarkets, Drug Stores/Pharmacies, and More), and Geography (United States, Canada, Mexico, Rest of North America). The Market Forecasts are Provided in Terms of Value (USD).

The revenue in the 'Oral Care' segment of the beauty & personal care market in the United States was modeled to stand at ************* U.S. dollars in 2024. Following a continuous upward trend, the revenue has risen by ************ U.S. dollars since 2018. Between 2024 and 2030, the revenue will rise by ************ U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Oral Care.

North America Oral Care Market Size was valued at USD 13.2 Billion in 2024 and is projected to reach USD 19.7 Billion by 2032, growing at a CAGR of 5.2% from 2026 to 2032.

Key Market Drivers

High Dental Health Awareness and Preventive Care: High dental health awareness and a focus on preventive care are key drivers of the North America oral care market. According to the CDC, 64.9% of adults in the United States saw a dentist in the previous year, indicating a significant knowledge of oral health. NHANES highlights a growing trend in preventive care, with greater expenditure on sophisticated oral hygiene products and regular checkups. This shift toward proactive dental care increases demand for new and high-quality oral care solutions, propelling the industry forward.

The average revenue per capita in the 'Oral Care' segment of the beauty & personal care market in the United States was modeled to be ***** U.S. dollars in 2024. Following a continuous upward trend, the average revenue per capita has risen by **** U.S. dollars since 2018. Between 2024 and 2030, the average revenue per capita will rise by **** U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Oral Care.

The revenue change in the 'Oral Care' segment of the beauty & personal care market in the United States was modeled to amount to 2.51 percent in 2024. Between 2019 and 2024, the revenue change rose by 0.04 percentage points, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue change is expected to drop by 0.8 percentage points between 2024 and 2030, showing a continuous downward movement throughout the period.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Oral Care.

The revenue change in the 'Oral Care' segment of the beauty & personal care market in the United States was modeled to amount to 2.51 percent in 2024. Between 2019 and 2024, the revenue change rose by 0.04 percentage points, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue change is expected to drop by 0.8 percentage points between 2024 and 2030, showing a continuous downward movement throughout the period.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Oral Care.

The revenue in the 'Oral Care' segment of the beauty & personal care market in the United States was modeled to stand at 10.08 billion U.S. dollars in 2024. Following a continuous upward trend, the revenue has risen by 1.37 billion U.S. dollars since 2018. Between 2024 and 2030, the revenue will rise by 1.16 billion U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Oral Care.

From the selected regions, the ranking by revenue in the 'Oral Care' segment of the beauty & personal care market is led by the United States with **** billion U.S. dollars and is followed by China (*** billion U.S. dollars). In contrast, the ranking is trailed by the Netherlands with ****** million U.S. dollars, recording a difference of *** billion U.S. dollars to the United States. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the shower & bath segment of the beauty & personal care market and a ranking of subsegments in Thailand regarding average revenue per user (ARPU) in the Beauty & Personal Care market as a whole. The Statista Market Insights cover a broad range of additional markets.

US Oral Care market Size, Share, Trend & Market Analysis By Type, By Distribution Channel, By End User, Competition, Forecast & Opportunities.

According to Cognitive Market Research, Oral Care Oral Hygiene Market is driven by increasing awareness of oral health’s role in overall well-being. Smart toothbrushes, connected apps, and eco-friendly offerings are gaining popularity, especially in developed markets. Market Dynamics of Oral Care Oral Hygiene Market

Key Drivers of Oral Care Oral Hygiene Market

Increased awareness of the link between oral hygiene and overall health is driving demand for regular dental care and preventive products like fluoride toothpaste, mouthwash, and interdental brushes. Several studies have proven that increasing oral hygiene knowledge correlates with good oral health status compared to those who lack this knowledge.

(Source:https://bmcoralhealth.biomedcentral.com/articles/10.1186/s12903-023-03522-w)

The global oral care market is increasingly driven by the dual forces of a rising burden of dental diseases alongside growing public awareness about oral health’s critical role in overall well-being. According to the CDC’s 2024 Oral Health Surveillance Report, nearly 21% of adults aged 20–64 years in the United States have one or more permanent teeth with untreated decay, underscoring the widespread nature of dental caries in the prime adult population.

(Source:https://www.cdc.gov/oral-health/php/2024-oral-health-surveillance-report/selected-findings.html)

The global oral care and hygiene market is experiencing strong growth fueled by rising disposable incomes and rapid urbanization, especially in developing regions. Today, 67% of UK adults—about 34 million people—use electric brushes.

(Source:https://www.dentalhealth.org/news/12-million-brits-move-to-electric-toothbrushes)

Key Trends of Oral Care Oral Hygiene Market

Consumers are increasingly preferring toothpaste, mouthwash, and other products made with herbal ingredients like neem, charcoal, clove, and aloe vera, driven by concerns over harsh chemicals.

For example, U.S., Tom’s of Maine has gained traction by offering fluoride-free, plant-based toothpaste options featuring fennel, myrrh, and propolis, catering to consumers seeking chemical-free oral care alternatives.

(Source:https://www.tomsofmaine.com/products/fluoride-free-antiplaque-whitening-fennel-toothpaste)

Impact of AI on the Oral Care & Oral Hygiene Market

Artificial Intelligence (AI) is significantly transforming the oral care and hygiene industry by driving innovation, personalization, and preventive care. Here's how:

Smart Oral Care Devices

AI-powered electric toothbrushes (e.g., Oral-B iO, Colgate hum) use sensors and machine learning to track brushing patterns, pressure, and coverage. These devices provide real-time feedback via mobile apps, improving brushing habits and reducing oral health issues.

(Source:https://www.amazon.in/Colgate-Smart-Battery-Powered-Toothbrush/dp/B089FBPFHS)

Personalized Oral Health Solutions

AI enables tailored product recommendations and regimens based on user behavior, dental history, or sensitivity concerns. Brands are developing AI-driven diagnostic tools that assess oral health through photos or saliva data, offering customized care plans.

(Source:https://pmc.ncbi.nlm.nih.gov/articles/PMC9139975/)

Virtual Dental Consultations & Monitoring

AI is being used in teledentistry platforms to conduct automated dental assessments, track treatment progress, and alert users to potential problems like gum recession or plaque buildup. This boosts early detection and preventive care adoption.

(Source:https://bmcoralhealth.biomedcentral.com/articles/10.1186/s12903-024-04160-6)

Predictive Analytics for R&D and Marketing

AI analyzes consumer data to identify trends, develop new products, and improve targeting strategies. It helps brands forecast demand, optimize inventory, and launch effective marketing campaigns based on behavioral insights.

(Source:https://www.thesciencebrigade.com/jst/article/view/196)

Enhancing Customer Engagement

AI chatbots and virtual assistants are now guiding users in selecting oral care products based on specific needs (e.g., whitening, sensitivity, children’s care), increasing engagement and conversion rates on e-commerce platforms.

(Source:https://pmc.ncbi.nlm.nih.gov/articles/PMC10748804/) Introduction of Oral Care Oral Hygiene Market

The oral care ...

The average revenue per capita in the 'Oral Care' segment of the beauty & personal care market in the United States was modeled to be 29.48 U.S. dollars in 2024. Following a continuous upward trend, the average revenue per capita has risen by 3.26 U.S. dollars since 2018. Between 2024 and 2030, the average revenue per capita will rise by 2.42 U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Oral Care.

The revenue in the 'Oral Care' segment of the beauty & personal care market in the United States was modeled to stand at ************* U.S. dollars in 2024. Following a continuous upward trend, the revenue has risen by ************ U.S. dollars since 2018. Between 2024 and 2030, the revenue will rise by ************ U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Oral Care.

The average revenue per capita in the 'Oral Care' segment of the beauty & personal care market in the United States was modeled to be ***** U.S. dollars in 2024. Following a continuous upward trend, the average revenue per capita has risen by **** U.S. dollars since 2018. Between 2024 and 2030, the average revenue per capita will rise by **** U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Oral Care.

The revenue in the 'Oral Care' segment of the beauty & personal care market in the United States was modeled to stand at 10.08 billion U.S. dollars in 2024. Following a continuous upward trend, the revenue has risen by 1.37 billion U.S. dollars since 2018. Between 2024 and 2030, the revenue will rise by 1.16 billion U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Oral Care.

This statistic depicts the dollar sales of oral care products in the U.S. in 2023, by category. In that year, dollar sales of toothpaste in the United States amounted to over 3.9 billion U.S. dollars.

The United States Dental Services Market Report is Segmented by Service Type (Dental Implants, Endodontics, and More), Patient Age Group (Up To 17 and More), Provider Model (Independent and More), Service Provider (Hospitals, Dental Clinics, Others), and Payment Method (Private Insurance, Public Insurance, Out-Of-Pocket). The Market Forecasts are Provided in Terms of Value (USD).