The United States oral care market value reached around USD 11.68 Billion in 2024. The market is projected to grow at a CAGR of 3.70% between 2025 and 2034, reaching almost USD 16.80 Billion by 2034.

United States Oral Care Market was valued at USD 10.03 billion in 2024 and is anticipated to grow USD 13.02 billion by 2030 with a CAGR of 4.50%.

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Market Size	2024: USD 10.03 Billion
Forecast Market Size	2030: USD 13.02 Billion
CAGR	2025-2030: 4.50%
Fastest Growing Segment	Online
Largest Market	South
Key Players	1. The Procter & Gamble Company 2. Unilever Inc. 3. Colgate-Palmolive Company 4. Glaxo Smith Kline LLC 5. Johnson & Johnson Consumer Inc. 6. Chruch & Dwight Co. 7. LG Corporation 8. Lion Corporation 9. Koninklijke Philips N.V. 10. Henkel AG & Co. KGaA

The revenue in the 'Oral Care' segment of the beauty & personal care market in the United States was forecast to continuously increase between 2025 and 2030 by in total ***** million U.S. dollars (+**** percent). After the eleventh consecutive increasing year, the revenue is estimated to reach **** billion U.S. dollars and therefore a new peak in 2030. Notably, the revenue of the 'Oral Care' segment of the beauty & personal care market was continuously increasing over the past years.Find other key market indicators concerning the average revenue per user (ARPU) and revenue growth. The Statista Market Insights cover a broad range of additional markets.

The North America Oral Care Market report segments the industry into Product Type (Breath Fresheners, Dental Floss, Denture Care, Mouthwashes and Rinses, Toothbrushes and Replacements, Toothpaste), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies and Drug Stores, Online Retail Stores, Other Distribution Channels), and Country (United States, Canada, Mexico, Rest of North America).

The global oral care market is projected to grow significantly, from USD 55,390.1 million in 2025 to USD 91,087.6 million by 2035. The market is expected to exhibit a CAGR of 5.1% from 2025 to 2035.

Metric	Value
Industry Size (2025E)	USD 55,390.1 Million
Industry Value (2035F)	USD 91,087.6 Million
CAGR (2025 to 2035)	5.1%

Semi-Annual Market Update

Particular	Value CAGR
H1 2024	5.9% (2024 to 2034)
H2 2024	4.5% (2024 to 2034)
H1 2025	6.2% (2025 to 2035)
H2 2025	4.0% (2025 to 2035)

Per Capita Spending Analysis

Countries	Population (millions)
United States	345.4
United Kingdom	68.3
Germany	84.1
Japan	123.2
Australia	26.3

Countries	Estimated Per Capita Spending (USD)
United States	5.2
United Kingdom	4.1
Germany	4.5
Japan	3.8
Australia	4.7

Category-wise Insights

Segment (Product Type)	CAGR (2025 to 2035)
Toothbrush	4.5%
Others	4.9%

Segment (Distribution Channel)	CAGR (2025 to 2035)
Convenience Stores	4.2%
Others	5.1%

The global oral hygiene product market is set to reach a size of US$ 24.2 billion in 2024. The market has been analyzed to expand at 4.2% CAGR and increase to a valuation of US$ 36.4 billion by the end of 2034.

Report Attribute	Detail
Oral Hygiene Product Market Size (2024E)	US$ 24.2 Billion
Forecasted Market Value (2034F)	US$ 36.4 Billion
Global Market Growth Rate (2024 to 2034)	4.2% CAGR
Canada Market Growth Rate (2024 to 2034)	3.7% CAGR
China Market Value (2034F)	US$ 4.68 Billion
North America Market Share (2024E)	26%
East Asia Market Share (2034F)	22%
Key Companies Profiled	Procter & Gamble Co.; Johnson & Johnson Services Inc.; GlaxoSmithKline; Church & Dwight Co. Inc.; Amway; Oral-B Laboratories Ltd.; Sunstar Suisse; Dentaid Research Center.

Country-wise Analysis

Attribute	United States
Market Value (2024E)	US$ 5.37 Billion
Growth Rate (2024 to 2034)	4.8% CAGR
Projected Value (2034F)	US$ 8.55 Billion

Attribute	Japan
Market Value (2024E)	US$ 1.53 Billion
Growth Rate (2024 to 2034)	5.3% CAGR
Projected Value (2034F)	US$ 2.56 Billion

Category-wise Insights

Attribute	Mouth Wash/Rinse
Segment Value (2024E)	US$ 7.4 Billion
Growth Rate (2024 to 2034)	4.3% CAGR
Projected Value (2034F)	US$ 11.3 Billion

Attribute	Dental Plaques/Biofilms
Segment Value (2024E)	US$ 7.3 billion
Growth Rate (2024 to 2034)	4.6% CAGR
Projected Value (2034F)	US$ 11.4 Billion

US Oral Care market Size, Share, Trend & Market Analysis By Type, By Distribution Channel, By End User, Competition, Forecast & Opportunities.

The North American oral hygiene market, valued at approximately $XX million in 2025, is poised for robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 5.58% from 2025 to 2033. This expansion is fueled by several key drivers. Rising awareness of oral health and its connection to overall well-being is a significant factor, leading to increased consumer spending on preventative oral care products. The market also benefits from the proliferation of innovative product offerings, such as advanced toothbrushes with smart features, natural and organic oral care options catering to health-conscious consumers, and specialized products targeting specific age groups and oral health concerns. Furthermore, effective marketing campaigns emphasizing the long-term benefits of consistent oral hygiene practices contribute to market growth. However, certain restraints exist, including the potential for price sensitivity among consumers, particularly during economic downturns. Competition from private label brands and the presence of established multinational corporations also shape market dynamics. The market segmentation reveals strong performance across various product types, with toothpaste, toothbrushes, and mouthwashes dominating sales. Distribution channels are diversified, encompassing supermarkets, pharmacies, convenience stores, and the rapidly expanding online retail sector. The United States, as the largest market within North America, is expected to drive a substantial portion of regional growth, followed by Canada and Mexico. The North American oral hygiene market is characterized by a high level of brand loyalty amongst consumers, leading to established players such as Procter & Gamble, Colgate-Palmolive, and GSK holding significant market shares. However, the emergence of smaller, niche brands focusing on natural ingredients and sustainable practices presents an opportunity for increased market competition. The strategic expansion of online retail channels presents both opportunities and challenges for market players. While e-commerce offers enhanced reach and convenience for consumers, it also demands strong online marketing strategies and efficient logistics to compete effectively. Future growth will likely be influenced by factors such as evolving consumer preferences towards healthier products, advancements in oral care technology, and the regulatory landscape surrounding product claims and ingredients. Market participants are expected to focus on product innovation, targeted marketing campaigns, and strategic partnerships to maintain a competitive edge in this dynamic market. Recent developments include: In January 2022, Oral-B introduced New Products and Innovations for Better Oral Care Health, Access, and Education across North America. They launched a smart toothbrush Oral-B iO10 with iOSense, the ultimate oral health coach., In March 2021, Colgate-Palmolive launched a new oral care category: CO. by Colgate, an oral beauty collection in North America. Seven complementary goods are included in the bold collection., In February 2021, Colgate's Hello Products launched new, sustainable, and natural oral care products, such as a reusable toothbrush, Infused peppermint oil+Coconut oil floss, Fresh breath tablets, and mouthwashes in the United States.. Notable trends are: The United States Dominates the Regional Oral Care Market.

North America Oral Care Market Size was valued at USD 13.2 Billion in 2024 and is projected to reach USD 19.7 Billion by 2032, growing at a CAGR of 5.2% from 2026 to 2032.

Key Market Drivers

High Dental Health Awareness and Preventive Care: High dental health awareness and a focus on preventive care are key drivers of the North America oral care market. According to the CDC, 64.9% of adults in the United States saw a dentist in the previous year, indicating a significant knowledge of oral health. NHANES highlights a growing trend in preventive care, with greater expenditure on sophisticated oral hygiene products and regular checkups. This shift toward proactive dental care increases demand for new and high-quality oral care solutions, propelling the industry forward.

The North American oral hygiene market is projected to grow at a CAGR of 5.58% during the forecast period, 2025-2033. The market is driven by factors such as the rising prevalence of oral diseases, increasing awareness about oral hygiene, and the adoption of advanced dental technologies. Moreover, the growing popularity of cosmetic dentistry and the increasing demand for teeth whitening products are contributing to the market growth. In terms of segments, the toothbrushes and replacements segment held the largest share of the market in 2025. However, the mouthwashes and rinses segment is expected to witness the highest growth rate during the forecast period. The online retail stores segment is projected to grow at a significant rate, owing to the increasing convenience and ease of shopping online. The United States holds the largest share of the North American oral hygiene market, followed by Canada and Mexico. Key players operating in the market include Henkel AG & Co KGaA, Church & Dwight Co Inc, Unilever PLC, Amway, GSK PLC, Colgate-Palmolive Company, The Gillette Company, The Procter & Gamble Company, Johnson & Johnson Services Inc, and Sunstar Suisse SA. Recent developments include: In January 2022, Oral-B introduced New Products and Innovations for Better Oral Care Health, Access, and Education across North America. They launched a smart toothbrush Oral-B iO10 with iOSense, the ultimate oral health coach., In March 2021, Colgate-Palmolive launched a new oral care category: CO. by Colgate, an oral beauty collection in North America. Seven complementary goods are included in the bold collection., In February 2021, Colgate's Hello Products launched new, sustainable, and natural oral care products, such as a reusable toothbrush, Infused peppermint oil+Coconut oil floss, Fresh breath tablets, and mouthwashes in the United States.. Key drivers for this market are: Increasing Demand for Natural Cosmetics, Increasing Demand for Cruelty Free Cosmetics. Potential restraints include: Presence of Counterfeit Products. Notable trends are: The United States Dominates the Regional Oral Care Market.

From the selected regions, the ranking by revenue in the 'Oral Care' segment of the beauty & personal care market is led by the United States with **** billion U.S. dollars and is followed by China (*** billion U.S. dollars). In contrast, the ranking is trailed by the Netherlands with ****** million U.S. dollars, recording a difference of *** billion U.S. dollars to the United States. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the shower & bath segment of the beauty & personal care market and a ranking of subsegments in Thailand regarding average revenue per user (ARPU) in the Beauty & Personal Care market as a whole. The Statista Market Insights cover a broad range of additional markets.

The United States is leading the ranking by revenue in the 'Oral Care' segment of the beauty & personal care market, recording **** billion U.S. dollars. Following closely behind is China with *** billion U.S. dollars, while Canada is trailing the ranking with ****** million U.S. dollars, resulting in a difference of *** billion U.S. dollars to the ranking leader, the United States. Find other insights concerning similar markets and segments, such as a ranking of subsegments in Latin America regarding revenue in the Beauty & Personal Care market as a whole and a ranking of subsegments in the United States regarding revenue in the segment Cosmetics . The Statista Market Insights cover a broad range of additional markets.

The United States Dental Services Market Report is Segmented by Service Type (Dental Implants, Endodontics, and More), Patient Age Group (Up To 17 and More), Provider Model (Independent and More), Service Provider (Hospitals, Dental Clinics, Others), and Payment Method (Private Insurance, Public Insurance, Out-Of-Pocket). The Market Forecasts are Provided in Terms of Value (USD).

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Mouthwash Market Size 2024-2028

The mouthwash market size is forecast to increase by USD 2.44 billion at a CAGR of 7.62% between 2023 and 2028.

The market is witnessing significant growth due to various factors. Innovation and portfolio expansion are key drivers propelling market growth. The increasing preference for natural and synthetic mouthwashes, based on individual preferences, is fueling market demand. Moreover, the rise in meat consumption, which can lead to oral health issues, is creating opportunities for mouthwash manufacturers. In terms of trends, the growing popularity of private-label brands is impacting the market positively. However, the availability of counterfeit products is degrading brand value and posing a challenge to market growth. E-commerce platforms and retail stores are major distribution channels, offering convenience and accessibility to consumers. In the US market, the focus on diabetic risk reduction and cosmetic benefits of mouthwashes is gaining traction, further boosting market demand. To stay competitive, companies are investing in research and development to launch innovative products and expand their offerings. 

What will be the Mouthwash Market Size During the Forecast Period?

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The market for dental care products in the United States continues to hold significance in the overall toiletry industry. Oral hygiene remains a crucial aspect of maintaining overall health and well-being. This market caters to various dental health issues, including cavities, bacterial infections, gum diseases, mouth ulcers, dry mouth, and dental caries. Fresh breath is a primary concern for consumers, driving the demand for mouthwash and other oral care solutions. Halitosis, or bad breath, can be caused by various medical conditions, such as gum diseases, dental caries, and systemic diseases. Mouthwash is an essential component of home-based oral care routines, providing an additional layer of protection against oral diseases. Dental plaque and tooth decay are common dental health problems that can lead to tooth loss if left untreated. Regular dental care, including brushing, flossing, and using mouthwash, can help prevent these issues. Dental practitioners recommend using mouthwash as part of a comprehensive oral care regimen.
Moroever, periodontal diseases, such as gingivitis and periodontitis, affect the gums and supporting structures of the teeth. These conditions can lead to tooth loss and other health complications. Chlorhexidine, a common antimicrobial agent used in mouthwash, is effective against the bacteria that cause periodontal diseases. Children's dental care is an essential segment of the dental care products market. Proper oral hygiene habits are crucial for children to prevent dental caries and other oral health issues. Fluoride toothpaste and mouthwash are commonly used in children's dental care due to their cavity-preventing properties. Tooth loss due to dental health problems can lead to various complications, including nutritional deficiencies, speech impairments, and social issues. Preventing tooth loss through regular dental care and using mouthwash as part of an oral care routine is essential.
In conclusion, dental care products, including mouthwash, are not only used by individuals for personal use but are also provided in hotels and other establishments to ensure guests maintain good oral hygiene. Cosmetics companies also offer mouthwash as part of their product lines, catering to consumers seeking both oral health and cosmetic benefits. In conclusion, the market for dental care products, particularly mouthwash, continues to grow due to the importance of maintaining good oral health. Fresh breath, prevention of dental diseases, and children's dental care are key drivers for this market. Consumers, dental practitioners, and various industries rely on mouthwash as part of their oral care routines to ensure optimal dental health.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Type

  Alcohol-based mouthwash
  Alcohol-free mouthwash


Geography

  North America

    US


  Europe

    Germany
    UK
    France


  APAC

    China


  South America



  Middle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

Mouthwash is a common oral hygiene product used to freshen breath, reduce plaque and germs, and alleviate symptoms of dry mouth. Two primary categories of mouthwash are cosmetics, which focus on freshness and taste, and therapeutic, which contain active ingredient

The Pet Dental Care Products Market report segments the industry into Product Type (Mouthwash/Rinse, Toothpaste, Toothbrush, Dental Chews, Veterinary Products, Other Product Types), Animal Type (Dogs, Cats), Distribution Channel (Supermarkets/Hypermarkets, Online Channels, Specialized Pet Shops, Veterinary Channels, Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, Africa).

United States toothpaste market size reached USD 5.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 7.2 Billion by 2033, exhibiting a growth rate (CAGR) of 3.04% during 2025-2033. The widespread adoption of dental care products, along with the introduction of product variants with enhanced properties, is primarily driving the market growth across the country.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 5.3 Billion
Market Forecast in 2033	USD 7.2 Billion
Market Growth Rate (2019-2024)	3.04%

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on type, distribution channel, and end user.

Teledentistry Market Outlook

According to our latest research, the global teledentistry market size was valued at USD 1.95 billion in 2024 and is projected to reach USD 8.67 billion by 2033, expanding at a robust CAGR of 18.1% during the forecast period. This growth is primarily driven by the increasing demand for remote dental consultations and the integration of advanced digital health technologies, which are transforming traditional dental care delivery models worldwide. As per our analysis, the rising adoption of telehealth platforms and the growing need for accessible dental care services, particularly in underserved and rural regions, are fueling the rapid expansion of the teledentistry market.

One of the primary growth factors propelling the teledentistry market is the widespread adoption of digital health solutions by both healthcare providers and patients. The COVID-19 pandemic significantly accelerated the acceptance of remote healthcare, with dental practices seeking innovative ways to maintain patient engagement and deliver essential services while minimizing in-person visits. This shift has resulted in the rapid digitalization of dental care, with practitioners leveraging secure video conferencing, cloud-based patient management systems, and AI-driven diagnostic tools to enhance the quality and convenience of care. Additionally, increasing awareness about oral health and the importance of preventive dental care is encouraging patients to seek timely consultations through digital platforms, further boosting market growth.

Another critical driver of the teledentistry market is the growing emphasis on healthcare accessibility and cost-effectiveness. Traditional dental care often faces challenges such as long wait times, limited availability of specialists, and high treatment costs, especially in remote or low-income areas. Teledentistry bridges these gaps by enabling real-time consultations, remote diagnostics, and follow-up care, significantly reducing travel and associated expenses for patients. This model also allows dental professionals to extend their reach, manage larger patient volumes, and provide continuous care, thereby improving overall patient outcomes. The integration of teledentistry with electronic health records (EHRs) and other health IT systems further streamlines workflows and enhances the efficiency of dental practices.

Technological advancements are playing a pivotal role in shaping the future of the teledentistry market. The development of user-friendly mobile applications, high-definition imaging devices, and secure communication platforms has made it easier for both patients and providers to engage in virtual dental care. Artificial intelligence and machine learning algorithms are increasingly being used to assist in diagnosis, treatment planning, and patient education, offering personalized care experiences. Moreover, regulatory support and reimbursement policies for telehealth services are evolving rapidly, encouraging more dental practices to adopt teledentistry solutions. As digital literacy improves and internet penetration increases globally, the teledentistry market is poised for sustained growth in the coming years.

From a regional perspective, North America currently dominates the teledentistry market, accounting for the largest share in 2024, followed by Europe and the Asia Pacific. The United States, in particular, has witnessed significant investments in telehealth infrastructure and favorable regulatory frameworks, fostering widespread adoption among dental professionals and patients. Europe is also experiencing substantial growth, driven by increasing government initiatives to promote digital health and address disparities in oral healthcare access. Meanwhile, the Asia Pacific region is emerging as a lucrative market, supported by a large population base, rising healthcare expenditures, and growing awareness about the benefits of teledentistry. Latin America and the Middle East & Africa are gradually catching up, with ongoing efforts to improve digital connectivity and expand healthcare services in rural and underserved areas.

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United States Organic Personal Care Market was valued at USD 3.01 billion in 2024 and is anticipated to grow USD 5.10 billion by 2030 with a CAGR of 9.25%

Pages	81
Market Size	2024: USD 3.01 Billion
Forecast Market Size	2030: USD 5.10 Billion
CAGR	2025-2030: 9.25%
Fastest Growing Segment	Online
Largest Market	South
Key Players	1. L'Oreal USA, Inc. 2. The Hain Celestial Group, Inc. 3. Aubrey Organics, Inc. 4. Eminence Organic Skin Care 5. L'Occitane, Inc. 6. Shea Terra Organics, LLC 7. Orgaid Inc. 8. Botanical Organic Products, LLC 9. Radico USA, Inc. 10. FarmHouse Fresh

Toothbrushes: The toothbrush segment is the largest in the Oral Care Market, with a wide range of products, from basic manual toothbrushes to electric and ultrasonic toothbrushes. The trend towards electric toothbrushes is gaining traction due to their perceived effectiveness in removing plaque and bacteria.Toothpaste: The toothpaste segment is the second-largest in the Oral Care Market, with various types of toothpaste available to meet specific oral care needs. Fluoride toothpaste is the most common type, as it helps prevent tooth decay and strengthen tooth enamel.Mouthwash: The mouthwash segment is the third-largest in the Oral Care Market, with different types of mouthwash available, including antiseptic mouthwashes, fluoride mouthwashes, and alcohol-free mouthwashes. Mouthwash is used to freshen breath, kill bacteria, and reduce the risk of gum disease.Others: The "others" segment in the Oral Care Market includes various other products, such as dental floss, tongue cleaners, denture care products, and teeth whitening products. These products play an important role in maintaining overall oral hygiene and health. Recent developments include: Western Dental recently announced that it had reached an agreement to purchase Mid-Atlantic Dental Partners (MADP). With its affiliated partners Western Dental, Brident, and Vital Smiles brands, Western Dental, a dental support organization (DSO), is a national leader in high-quality, accessible, and affordable multispecialty oral healthcare and orthodontics. Western Dental will become a truly nationwide DSO from this complementing merger, with 4 million patient visits yearly in 571 clinics across 20 states under seven distinct brands., Ultradent Product, a leading manufacturer of high-tech dental materials has released UltraTemp REZ II temporary dental cement for temporary crowns, bridges, inlays, and minor fillings. UltraTemp REZ II temporary cement is hydrophilic, resin-based chemistry that ensures a good seal and minimal irritation. It comes in a dual-barrel syringe with mixing tips for simple delivery and was created for extended retention demands. The formula is non-eugenol, thus it won't affect resin bonding.. Notable trends are: Technology improvements in the manufacture and creation of synthetic hair extension to propel market growth.

The article discusses the growing demand for oral and dental hygiene products in the United States, projecting a steady increase in market consumption over the next decade. Market performance is expected to slow down slightly, with a forecasted CAGR of +1.0% from 2024 to 2035, reaching a market volume of 157K tons and a value of $1.2B by the end of 2035.