Around -**** of all still-bottled water sold in the United States in the 52 weeks ended on April 20, 2025, was private label. Of the top branded waters, all had a relatively even share of the market. Glacéau and Aquafina, the leaders from Coca-Cola, had a slightly larger share of the market (*** percent). What does private label mean? Private label products are those manufactured by one company to be sold under another’s brand. The most common example of this are store branded products. Private label, as a share of total store sales, is a growing segment, particularly in grocery stores, where it accounts for nearly a quarter of all dollar sales. Part of its rise may be due to younger consumers looking for comparable products at cheaper prices. Bottled water consumption Bottled water consumption has risen over two hundred percent over the last twenty years. Sales volume has continued to increase recently, with growth around *** percent 2022/23. Because of this, bottled water is now the most consumed beverage in the United States.
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The North America Bottled Water Market Report is Segmented by Type (Still Water, Sparkling Water, and Functional/Flavored Water), Packaging Format (PET Bottles, Glass Bottles, and Cans), Category (Mass and Premium), Distribution Channel (On-Trade and Off-Trade), and Geography (United States, Canada, Mexico, and Rest of North America). The Market Forecast are Provided in Terms of Value (USD).
The combined revenue in the 'Bottled Water' segment of the non-alcoholic drinks market in the United States was modeled to be ************* U.S. dollars in 2024. Between 2018 and 2024, the combined revenue rose by ************* U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The combined revenue will steadily rise by ************* U.S. dollars over the period from 2024 to 2029, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Bottled Water.
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Market Size statistics on the Bottled Water Production industry in the US
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U.S. Bottled Water Market is estimated to be valued at USD 30,695.6 Mn in 2025 and is expected to expand at CAGR of 8.6%, reaching USD 54,722.3 Mn by 2032.
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The United States bottled water market will grow from USD 51.2 billion in 2024 to USD 77.1 billion by 2032, registering a CAGR of 5.4% during 2025–2032.
The volume, at home is forecast to experience significant growth in all segments in 2027. As part of the positive trend, the volume, at home achieves the maximum value across all two different segments by the end of the comparison period. Notably, the segment Bottled Water, at home stands out with the highest value of ***** billion litres. The Statista Market Insights cover a broad range of additional markets.
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The US Bottled Water Production industry has experienced notable transformations recently, driven by rising consumer demand for convenient and healthier beverage choices. With heightened awareness of hydration benefits, bottled water has become popular over sugary sodas and juices. The industry has evolved through packaging innovations and sustainable practices despite environmental impact and plastic waste concerns. Overall, revenue has expanded at a CAGR of 0.8% to an estimated $9.7 billion over the past five years, including an anticipated 0.4% gain in 2025. Over the past five years, the bottled water industry has faced various challenges and opportunities. Significant trends include shifting towards eco-friendly packaging and launching premium and flavored water products. Companies have significantly invested in R&D to create biodegradable bottles and improve water quality, catering to consumer demands and meeting regulatory standards. However, fluctuations in raw material costs and the need for continuous technological advancements have impacted profit profit. Increased competition and the emergence of private-label brands have also influenced market dynamics, pushing companies to innovate and enhance efficiency. The bottled water production industry is expected to continue its growth, bolstered by ongoing health trends and progress in sustainable packaging. The sector will minimize environmental impact through recycled materials and promote circular economy practices. Also, the adoption of smart water technologies, such as hydration-tracking bottles, will capture the interest of health-conscious consumers. Companies will need to balance cost management with innovation to remain competitive, addressing challenges like potential regulatory changes and evolving consumer preferences. Overall, the future of the US bottled water industry appears promising, with continued emphasis on health, sustainability and technological advancements. Moving forward, revenue is expected to grow at a CAGR of 0.7% to an estimated $10.0 billion over the next five years as bottled water producers pass on rising input costs, including the price of plastic and resin.
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Learn about the projected growth of the bottled water market in the United States, with expected increases in both volume and value over the next decade.
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The United States bottled water market was valued at above USD 47.72 billion in 2022 due to increased awareness and emphasis on drinking water.
Around -**** of all still-bottled water sold in the United States in the 52 weeks ended on April 20, 2025, was private label. Of the top branded waters, all had a relatively even share of the market. Glacéau and Aquafina, the leaders from Coca-Cola, had a slightly larger share of the market (*** percent). What does private label mean? Private label products are those manufactured by one company to be sold under another’s brand. The most common example of this are store branded products. Private label, as a share of total store sales, is a growing segment, particularly in grocery stores, where it accounts for nearly a quarter of all dollar sales. Part of its rise may be due to younger consumers looking for comparable products at cheaper prices. Bottled water consumption Bottled water consumption has risen over two hundred percent over the last twenty years. Sales volume has continued to increase recently, with growth around *** percent 2022/23. Because of this, bottled water is now the most consumed beverage in the United States.
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The United States packaged water market was valued at USD 28.03 Billion in 2024. The industry is expected to grow at a CAGR of 5.90% during the forecast period of 2025-2034 to attain a valuation of USD 49.73 Billion by 2034.
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Learn about the rising demand for bottled water in the United States and the projected increase in market volume and value over the next decade.
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Future Market Insights recently concluded a study on the water packaging market. As per its analysis, the market holds considerable potential, with an expected valuation of US$ 26.7 billion in 2024.
Attributes | Key Insights |
---|---|
Water Packaging Market Size in 2024 | US$ 26.7 billion |
Water Packaging Market Value in 2034 | US$ 36.4 billion |
Value-based CAGR from 2024 to 2034 | 2.50% |
2019 to 2023 Historical Analysis vs. 2024 to 2034 Market Forecast Projections
Historical CAGR (2019 to 2023) | 3.2% |
---|---|
Forecast CAGR (2024 to 2034) | 2.5% |
Country-wise Analysis
Countries | The Forecast CAGRs from 2024 to 2034 |
---|---|
The United States | 2.3% |
The United Kingdom | 2.5% |
China | 5.7% |
Japan | 2.6% |
India | 6.5% |
Category-wise Insights
Category | Market Share |
---|---|
Bottle | 61.2% |
Plastic | 59.6% |
Report Scope
Attributes | Details |
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Estimated Market Size in 2024 | US$ 26.7 billion |
Projected Market Valuation in 2034 | US$ 36.4 billion |
Value-based CAGR 2024 to 2034 | 2.50% |
Forecast Period | 2024 to 2034 |
Historical Data Available for | 2019 to 2023 |
Market Analysis | Value in US$ billion |
Key Regions Covered |
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Key Market Segments Covered |
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Key Countries Profiled |
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Key Companies Profiled |
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North America Bottled Water Processing Market Report is Segmented by Equipment Type (Filter, Bottle Washer, Filler and Capper, Blow Molder, and More), Technology (Reverse Osmosis, Micro-Filtration, and More), Application (Still Water, Sparkling Water, Flavored/Functional Water), Packaging Material (PET, RPET, Glass, and More), and Country (United States, Canada, Mexico). The Market Forecasts are Provided in Terms of Value (USD).
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Learn about the projected growth of the bottled water market in the United States over the next decade, with an expected increase in consumption and market volume. Anticipated CAGR rates for both volume and value are provided, offering insights into the market's potential by the end of 2035.
This graph shows the sales of the leading bottled still water brands in the United States in 2025. For the 52 weeks ending April 20, 2025, sales of private label bottled still water in the United States amounted to over ******billion U.S. dollars. U.S. bottled water market The United States has the biggest consumer market for bottled water worldwide. The widely consumed beverage is regulated by the U.S. Food and Drug Administration (FDA). According to the FDA, bottled water is intended for human consumption and comes sealed in a bottle or similar containers with no additional ingredients. Bottled water can be either carbonated or not.Still water has no added carbonation. The non-bubbly beverage is mostly found in larger containers in the retail aisles, but smaller bottles or containers are also available. Bottled sparkling water combines convenient and healthy characteristics for consumers in the United States. These characteristics were supported by marketers and advertisers trying to set up the image that bottled water is safer than its counterpart, tap water. Mostly unknown to the public is that some bottled waters also come from municipal sources. Before it is bottled, it will be treated by distillation, reverse osmosis, filtration or ozonation.
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Discover the latest forecast for the bottled water market in the United States, with an expected upward consumption trend over the next decade. By 2035, the market volume is projected to reach 70B litres and the market value to soar to $11.5B.
Significant fluctuations are estimated for all segments over the forecast period for the average volume per capita, at home. Only for the segment Bottled Water, at home, a significant increase can be observed over the forecast period. Here, the average volume per capita, at home exhibits a difference of ***** U.S. dollars between 2014 and 2027. The Statista Market Insights cover a broad range of additional markets.
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After three years of decline, the U.S. bottled water market increased by 7.1% to $9.5B in 2024. Over the period under review, consumption showed a abrupt curtailment. As a result, consumption reached the peak level of $36.7B. From 2021 to 2024, the growth of the market remained at a lower figure.
Around -**** of all still-bottled water sold in the United States in the 52 weeks ended on April 20, 2025, was private label. Of the top branded waters, all had a relatively even share of the market. Glacéau and Aquafina, the leaders from Coca-Cola, had a slightly larger share of the market (*** percent). What does private label mean? Private label products are those manufactured by one company to be sold under another’s brand. The most common example of this are store branded products. Private label, as a share of total store sales, is a growing segment, particularly in grocery stores, where it accounts for nearly a quarter of all dollar sales. Part of its rise may be due to younger consumers looking for comparable products at cheaper prices. Bottled water consumption Bottled water consumption has risen over two hundred percent over the last twenty years. Sales volume has continued to increase recently, with growth around *** percent 2022/23. Because of this, bottled water is now the most consumed beverage in the United States.