The United States pasta market is projected to grow at a CAGR of 6.30% between 2025 and 2034. The increasing health consciousness and the surging demand for global flavours in pasta are aiding the market.

The North America Pasta and Noodles Market Report is Segmented by Product Type (Dried, Instant, and More), Ingredient (Rice, Corn, and More), Nature (Conventional and Organic), Packaging Type (Packets/Bags, Boxes, and More), Distribution Channel (Online Retail Channels, Convenience Stores, and More), and Country (United States, Canada, Mexico and More). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Tons).

Pasta and noodles produced by the Dry Pasta Production industry are both staples in the American diet. Versatility and simple cooking instructions keep demand for the industry relatively stable, despite changes in consumer diets and preferences. Even as gluten-free and grain-free diets have become more popular, the industry has maintained demand by offering alternative products. Instead, changes in prices have affected industry revenue over the five years to 2025. During the period, the world price of wheat has been volatile because of supply chain disruptions. Also, imports have increased, contributing to a dip in dry pasta production revenue at a CAGR of 1.4% to an estimated $3.1 billion in 2025, including a 0.5% drop in 2025 during which the price of wheat is expected to fall. Over the five years to 2030, industry revenue is expected to experience steady, albeit modest, growth. The world price of wheat is projected to rise during this period, leading to higher industry product prices and supporting increased revenue. While elevated input costs may pose some challenges, robust demand and the ability to pass on price increases to consumers are likely to help sustain profitability. In addition, ongoing product innovation—such as the introduction of gluten-free and grain-free pastas by major companies—is expected to strengthen market positions and broaden consumer appeal. Competition from new entrants is also anticipated to ease slightly as the market matures. Overall, industry revenue is projected to climb at an annualized rate of 2.4% over the next five years, reaching $3.5 billion in 2030, reflecting a resilient and adaptive industry outlook. Looking ahead, the industry will likely continue to confront external challenges such as fluctuating commodity prices and global supply chain uncertainties. In response, manufacturers are increasingly investing in product innovation, automation and efficiency improvements to remain competitive. Strong partnerships with retailers, foodservice providers and e-commerce platforms are expected to further support market penetration, particularly as consumer interest in convenient, health-oriented and specialty pasta products continues to strengthen. Nevertheless, downward pricing pressure and the ongoing influx of imports remain persistent threats, making it necessary for domestic producers to differentiate through branding, quality and value-added offerings to protect and gradually grow market share.

Learn about the projected growth of the pasta market in the United States, driven by increasing demand for various pasta products. Market performance is forecasted to expand with a CAGR of +0.5% in volume and +0.6% in value from 2024 to 2035.

The North America Pasta market was valued at USD 10.57 billion in 2024 and is expected to grow to USD 16.34 billion by 2030 with a CAGR of 6.02%.

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Market Size	2024: USD 10.57 Billion
Forecast Market Size	2030: USD 16.34 Billion
CAGR	2025-2030: 6.02%
Fastest Growing Segment	Online
Largest Market	United States
Key Players	1. Barilla America, Inc 2. Pastificio Lucio Garofalo Spa 3. F.lli De Cecco di Filippo Fara San Martino S.p.A. 4. Dakota Growers Pasta Company, Inc 5. LaPasta Inc. 6. Winland Foods, Inc. 7. Perfect Pasta, Inc. 8. Carso's Pasta 9. Live Kaizen LLC 10. Let's Pasta Food Services Ltd

In 2023, Barilla led the pasta market in the United States, achieving an aided brand awareness of 60.1 percent among consumers. Ronzoni followed with 44.07 percent awareness, and Mueller’s and No Yolks reported 43.15 percent and 40.1 percent, respectively.

The market is projected to expand at a CAGR of 4.5% between 2025 and 2035, aided by factors such as rising retail penetration, advancements in food processing technologies, and increasing penetration of online grocery shopping. Moreover, environmentally friendly packaging and renewable sourcing practices have also contributed to the expansion of the market as customers grow increasingly aware of environmental concerns.

Metric	Value
Market Size in 2025	USD 8.4 Billion
Projected Market Size in 2035	USD 13.1 Billion
Global CAGR (2025 to 2035)	4.5%

Country-wise Outlook: Canned Pasta Market

Country	CAGR (2025 to 2035)
USA	4.7%

Country	CAGR (2025 to 2035)
UK	4.3%

Country	CAGR (2025 to 2035)
European Union (EU)	4.6%

Country	CAGR (2025 to 2035)
Japan	4.2%

Country	CAGR (2025 to 2035)
South Korea	4.8%

Competitive Outlook: Canned Pasta Market

Company Name	Estimated Market Share (%)
The Kraft Heinz Company	20-25%
Conagra Brands, Inc.	15-19%
Campbell Soup Company	12-16%
Nestlé S.A.	8-12%
Premier Foods	5-9%
Other Companies (combined)	30-40%

Discover the latest market trends and forecasts for the pasta and pasta products industry in the United States. Find out how increasing demand is driving growth in both volume and value terms over the next decade.

The volume in the 'Pasta' segment of the food market in the United States was modeled to be ************ kilograms in 2024. Between 2018 and 2024, the volume rose by ********** kilograms, though the increase followed an uneven trajectory rather than a consistent upward trend. The volume will steadily rise by *********** kilograms over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Pasta.

Number of Businesses statistics on the Dry Pasta Production industry in the US

Analysis of the US uncooked pasta market, including consumption, production, trade, and forecasts. The market is projected to reach 3.2M tons and $4.7B by 2035, driven by steady demand and significant imports from Italy.

Chilled Pasta (Pasta and Noodles) Market in the United States of America – Outlook to 2024; Market Size, Growth and Forecast Analytics (updated with COVID-19 Impact) is a broad level market review of Chilled Pasta Market in the United States of America. Read More

The size of the Gluten Free Pasta Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 9.78% during the forecast period. The gluten-free pasta market targets individuals with celiac disease, gluten intolerance, or those on a gluten-free diet by offering pasta products that do not contain gluten, a protein present in wheat, barley, and rye. The market is growing significantly due to a rise in health awareness and an increase in gluten-related disorders. Key market players such as Barilla and Dr. Schär AG dominate the market due to their wide range of products and strong distribution channels. There is a high level of demand for gluten-free pasta made from ingredients such as corn, chickpeas, and lentils, showing a trend towards healthier food choices. Innovations and the shift towards clean-label and natural products continue to fuel the market's optimism, despite obstacles like increased production costs and regulations. This path highlights the vital importance of gluten-free pasta in the worldwide food sector and its possibility for ongoing market expansion. Recent developments include: April 2023: Barilla launched chickpea or Barilla red lentil pasta. The chickpea pasta has 21 grams of plant protein per 3.5 oz serving, while the red lentil pasta has 25 grams per 3.5 oz serving. All varieties are made with either 100% chickpea or 100% red lentil flour. They are also certified gluten-free and vegan and contain no additives such as xanthan gum., March 2023: Jovial launched a gluten-free mac and cheese pasta line. This new product line is made with white cheddar and with dairy-free cheese. Jovial's unique, organic, gluten-free mac and cheese line is available on its website., January 2023: Jovial Foods launched a new shape to its gluten-free pasta portfolio: stelline pasta. Jovial's unique pasta shape will be available direct-to-consumer in May and will roll out at Whole Foods markets in June. According to the company, stelline pasta will be available at other retailers nationwide in the United States by January 2024.. Key drivers for this market are: Growing Awareness of Functional Benefits of Carotenoids, Consumption of Health and Wellness Products. Potential restraints include: High Processing Cost and Low Yield of Natural Food Colors. Notable trends are: Growing Intolerance Toward Gluten and the Prevalence of Celiac Disease.

Pasta and Noodles Market Outlook

As of 2023, the global pasta and noodles market size is valued at approximately USD 70 billion and is expected to reach about USD 100 billion by 2032, growing at a compound annual growth rate (CAGR) of 4.1%. This robust market growth is driven primarily by increasing consumer preference for convenience foods, expanding culinary diversity, and rising health consciousness. The surge in consumption of ready-to-eat meals and the growing trend of home-cooked meals have significantly contributed to the expansion of this market.

Several factors are fueling the growth of the pasta and noodles market. One of the prominent drivers is the growing demand for convenience foods due to busy lifestyles. Consumers globally are seeking quick meal solutions that do not compromise on taste or nutritional value. Pasta and noodles fit this requirement perfectly, offering a versatile and easy-to-prepare option. Moreover, the increasing penetration of fast food chains and restaurants offering a variety of pasta and noodle dishes has also contributed to market expansion. There is a significant uptake in the consumption of pasta and noodles in developing countries as well, attributed to rising disposable incomes and urbanization.

Another crucial growth factor is the diversification of product offerings by manufacturers. The market has seen a surge in the availability of gluten-free, organic, and fortified pasta and noodles, catering to specific dietary needs and preferences. Health-conscious consumers are increasingly opting for whole grain, high-protein, and low-carb varieties, thus driving innovation in the industry. Additionally, flavored and instant noodles with unique taste profiles have captivated the interest of younger consumers and are contributing to the broadened market base. The inclusion of exotic ingredients and fusion recipes has also played a pivotal role in attracting a diverse consumer demographic.

The robust growth of online retail channels has further streamlined the accessibility of pasta and noodles, contributing to market expansion. With the advent of e-commerce platforms, consumers can now easily purchase a wide variety of pasta and noodle products from the comfort of their homes. This convenience, coupled with attractive discounts and the ability to compare products and prices, has amplified the market reach. Additionally, the integration of advanced logistics and delivery systems ensures that fresh pasta and noodles can be delivered efficiently, enhancing consumer satisfaction and demand.

Regional trends further underscore the pasta and noodles market growth. In North America and Europe, the market is driven by high consumption levels and significant product innovation. In countries like Italy and the United States, pasta is a staple food item, and the demand remains consistently high. The Asia Pacific region is witnessing rapid growth due to increasing urbanization and Westernization of diets. Countries like China and India are showing significant uptake in pasta and noodles consumption, driven by changing food habits and rising middle-class population. In Latin America, the market is growing steadily, supported by the expanding food service sector. The Middle East & Africa region is also experiencing growth, although at a slower pace, driven by increasing consumer awareness and improving economic conditions.

Noodles, a staple in many Asian cuisines, have found a global audience due to their versatility and ease of preparation. The global noodles market is seeing a surge in demand, driven by the increasing popularity of Asian flavors and the convenience of instant noodle products. As consumers become more adventurous with their culinary choices, noodles are being embraced not just as a quick meal solution but also as a base for gourmet dishes. The fusion of traditional noodle recipes with modern cooking techniques is creating exciting new opportunities for both home cooks and professional chefs. This trend is further supported by the growing availability of diverse noodle types, such as rice noodles, soba, and udon, in supermarkets and online stores worldwide.

Product Type Analysis

The pasta and noodles market is segmented into various product types, including dry pasta and noodles, fresh pasta and noodles, instant pasta and noodles, and others. Each segment has distinct characteristics and consumer base, contributing to the overall market growth. Dry pasta and noodles hold a significant share of the market due to

Ambient (Canned) Pasta (Pasta and Noodles) Market in the United States of America – Outlook to 2024; Market Size, Growth and Forecast Analytics (updated with COVID-19 Impact) is a broad level market review of Ambient Pasta Market in the United States of America. Read More

The global pasta and noodles market is set to register USD 87 billion in 2025. The industry is poised to witness 3.4% CAGR from 2025 to 2035, reaching USD 120.7 billion by 2035.

Metrics	Values
Industry Size (2025E)	USD 87 billion
Industry Value (2035F)	USD 120.7 billion
CAGR (2025 to 2035)	3.4%

Segmentation

Segment	Value Share (2025)
Instant Pasta & Noodles	47.6%

Country-wise Analysis

Countries	CAGR (2025 to 2035)
USA	3.5%
UK	3.1%
France	2.8%
Germany	3.0%
Italy	2.6%
South Korea	4.2%
Japan	3.8%
China	4.5%
Australia	3.3%
New Zealand	3.2%

Competitive Outlook

Company Name	Estimated Industry Share (%)
Barilla G. e R	15-18%
Fratelli S.p.A	2-3%
TreeHouse Foods, Inc.	5-7%
Riviana Foods Inc.	4-6%
Nissin Foods Holdings Co., Ltd	10-12%
Campbell Soup Company	3-5%
ConAgra Foods, Inc.	4-6%
ITC	2-4%
Kraft Heinz Company	8-10%
Nestlé	13-15%

Product Market size is rising upward in the past few years And it is estimated that the market will grow significantly in the forecasted period

ATTRIBUTES	DETAILS
STUDY PERIOD	2017-2030
BASE YEAR	2024
FORECAST PERIOD	2025-2030
HISTORICAL PERIOD	2017-2024
UNIT	VALUE (USD MILLION)
KEY COMPANIES PROFILED	Nestle, Barilla, Buitoni, Agnesi, Trader Joe's, Ronzoni, Betty Crocker, Lipton, De Cecco, Kraft Foods, Fratelli, Knorr, Annie's Homegrown, Martelli, Vermicelli, Store brands, Mueller's, Creamette, Others
SEGMENTS COVERED	By Product Type - Insta Pasta, No-insta Pasta By Application - Residential, Restaurant, Airplane & Train, Others By Sales Channels - Direct Channel, Distribution Channel By Geography - North America, Europe, Asia-Pacific, South America, Middle East and Africa

Dried & Instant Noodles (Pasta & Noodles) Market in United States of America – Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Dried & Instant Noodles market in United States of America. The research handbook provides up-to-date market size data for period 2012-2017 and illustrative forecast to 2022 covering key market aspects like Sales Value and Volume for Dried & Instant Noodles and its variants Instant Noodles, Plain Noodles & Snack Noodles. Read More

U.S. Instant Noodles Market is projected to reach USD 32.4 Billion in 2034, growing steadily at a CAGR of 3.1% during the projected period.

Palm pasta is desirable choice for people following low-carb or gluten-free diets. The global palm pasta has been analyzed to increase from a value of US$ 18.5 million in 2024 US$ 37.9 million by 2034-end, which amounts to expansion at a CAGR of 7.4% for the next ten years.

Report Attributes	Details
Palm Pasta Market Size (2024E)	US$ 18.5 Million
Forecasted Market Value (2034F)	US$ 37.9 Million
Global Market Growth Rate (2024 to 2034)	7.4% CAGR
North America Market Value (2024E)	US$ 4.3 Million
Sales in East Asia (2024E)	US$ 5 Million
Sales of Canned Palm Pasta (2024E)	US$ 10 Million
Key Companies Profiled	Trader Joe's Miracle Noodles Jego Spalmghetti Julia's Farms Eskal Deli Palmini Whole Foods Market Natural Heaven Pasta Festival Gefen

Country-wise Insights

Attribute	United States
Market Value (2024E)	US$ 3.5 Million
Growth Rate (2024 to 2034)	7.5% CAGR
Projected Value (2034F)	US$ 7.2 Million

Attribute	China
Market Value (2024E)	US$ 3.4 Million
Growth Rate (2024 to 2034)	7.1% CAGR
Projected Value (2034F)	US$ 6.8 Million

Category-wise Insights

Attribute	Cans
Market Value (2024E)	US$ 10 Million
Market Share (2024E)	54.3%
Projected Value (2034F)	US$ 21 Million

Attribute	Online Sales
Market Value (2024E)	US$ 4 Million
Market Share (2024E)	21.56%
Projected Value (2034F)	US$ 9 Million