Pizza restaurants have suffered revenue declines due to growing competition and some economic volatility over the past five years. Still, demand for pizza restaurants has persisted, despite and somewhat because of the high inflation and economic uncertainty. Pizza is a mainstay in many US households, but other restaurants have begun selling it, and various at-home options exist (frozen pizza). Further, rising health consciousness among Americans has lowered demand for pizzas. Pizza restaurant revenue has been falling at a CAGR of 2.9% over the past five years and is expected to reach $49.5 billion in 2025, when revenue will fall an estimated 0.3%. Pizza is generally viewed as a fast-casual food option, with most consumers ordering it as a takeout meal at home. During the pandemic, this trend only increased, providing consumers with a relatively inexpensive dining option that could be obtained through minimal contact with others. Moreover, it is considered a good lunch option for time-crunched families, especially when sold by the slice and as a dinner option. As a result, when economic conditions improve or deteriorate, demand for pizza remains steady. The greatest threat to pizza restaurants tends to be the consumer's penchant for healthier food options. But many owners have combated this by offering health-conscious items like low-fat pizza, salads and others. Other restaurants have opted to boost profit by providing a range of gourmet options and non-pizza food options to varying degrees of success. Growth will return over the next five years, with revenue rising an annualized 1.6% to $53.4 billion. However, saturation will result in greater internal competition, as the number of pizza restaurants rises. Depending on the area of operation, some restaurants will endure a slight slowdown in growth, while others will have to increase marketing campaigns and fight to maintain their customer base. As during previous periods, a rise in health-conscious consumers will continue to threaten potential growth, but restaurants that are able and willing to provide a range of healthier options should fare well.

The United States pizza market was approximately USD 21.89 Billion in 2024. The market is assessed to grow at a CAGR of 4.10% between 2025 and 2034, reaching a value of USD 32.72 Billion by 2034.

In the 12 weeks ending July 14, 2024, the dollar sales of frozen pizza in the United States amounted to 1.5 billion U.S. dollars. Refrigerated pizza and pizza kits followed, with a sales value of close to 123 million dollars.

According to the data, for the 12 weeks ending July 14, 2024, Uno was the leading refrigerated pizza and pizza kit brand of the United States, after private labels, with sales amounting to over 340,000 units. Panera Bread followed, with sales reaching close to 289,000 units.

In 2024, the pizza restaurant industry's market value in the United States exceeded ** billion U.S. dollars. This showed a decline of *** percent over the previous year.

The United States frozen pizza market size reached approximately USD 6.80 Billion in 2024. The market is further projected to grow at a CAGR of 6.10% between 2025 and 2034, reaching a value of USD 12.29 Billion by 2034.

Market Size statistics on the Pizza Restaurants industry in the US

Domino's Pizza was the pizza chain with the most units in the United States in 2024. The company had 7,014 restaurants across the country that year, which was 457 more than Pizza Hut and well over 2,729 more than Little Caesars. Which chain sells the most pizzas in the U.S.? Annual pizza restaurant sales in the United States surpassed 46 billion U.S. dollars, a figure which has steadily increased year.by-year. In terms of sales, Domino’s Pizza was the leading pizza chain in the United States in 2024. Pizza Hut and Little Caesars ranked second and third, respectively. Independent stores hope to break the chains The total number of pizza restaurants in the United States increased to 80,175 in 2022. That same year, there were 44,644 independent pizza restaurants in the U.S., which was roughly five thousand more than the previous year. Meanwhile, the number of U.S.-based pizza chain restaurants in 2022 was 35,531.

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Pizza Market Size 2025-2029

The pizza market size is valued to increase USD 70.1 billion, at a CAGR of 6.8% from 2024 to 2029. Increasing consumption of pizza in developing countries will drive the pizza market.

Major Market Trends & Insights

North America dominated the market and accounted for a 40% growth during the forecast period.
By Distribution Channel - Quick service restaurants (QSR) segment was valued at USD 84.90 billion in 2023
By Type - Non-vegetarian pizza segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 69.42 billion
Market Future Opportunities: USD 70.10 billion
CAGR : 6.8%
North America: Largest market in 2023

Market Summary

The market encompasses a dynamic and ever-evolving industry, driven by various factors shaping its growth and evolution. Core technologies and applications, such as automation and contactless ordering systems, are revolutionizing the way pizza is produced and delivered. The increasing popularity of online food orders through portals and mobile apps has significantly boosted market growth, with over 60% of consumers in the US ordering pizza online in 2020. However, the market faces challenges, including fluctuating prices of food commodities, particularly wheat and cheese, which impact production costs. Despite these challenges, opportunities abound, particularly in developing countries where pizza consumption is on the rise, driven by growing disposable income and Westernization of diets. These trends and more continue to shape the ongoing narrative of the market.

What will be the Size of the Pizza Market during the forecast period?

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How is the Pizza Market Segmented and what are the key trends of market segmentation?

The pizza industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. Distribution ChannelQuick service restaurants (QSR)Full-service restaurants (FSR)OthersTypeNon-vegetarian pizzaVegetarian pizzaCrust TypeThin CrustThick CrustStuffed CrustGluten-Free CrustProduct TypeFresh PizzaFrozen PizzaChilled PizzaGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKMiddle East and AfricaEgyptKSAOmanUAEAPACChinaIndiaJapanSouth AmericaArgentinaBrazilRest of World (ROW)

By Distribution Channel Insights

The quick service restaurants (qsr) segment is estimated to witness significant growth during the forecast period.

In the dynamic and evolving the market, toppings distribution continues to shift, with pepperoni and mushrooms remaining popular choices. Cheese melting kinetics is a crucial factor, with advancements in energy efficiency improvements leading to optimized oven temperature control. Sauce viscosity and texture analysis techniques are essential for maintaining consistent product quality. Dough rheology and dough mixing techniques are undergoing innovation to extend shelf life and enhance crust crispness. Microbial contamination and flavor compound analysis are significant concerns, necessitating stringent food safety regulations. Sensory evaluation methods, baking time optimization, and process automation are essential for ensuring product consistency and customer satisfaction. The baking process parameters, including cheese stretching properties and waste reduction strategies, are being optimized for improved efficiency and cost savings. Yeast strain selection, water absorption rate, and packaging material selection are critical aspects of ingredient optimization. Crust browning reaction, gluten development, and leavening agents are essential baking process parameters. Flour protein content, ingredient sourcing, and quality control metrics are crucial for maintaining product consistency and meeting customer expectations. The market is expected to grow significantly, with an estimated 30% of QSRs adopting new technologies to enhance their offerings. Meanwhile, the industry anticipates a 25% increase in demand for customizable pizza options. The focus on ingredient interactions and baking process parameters is driving innovation, with a growing emphasis on reducing baking times and improving energy efficiency. In the realm of waste reduction strategies, there is a notable shift towards using alternative ingredients and improving dough fermentation techniques. Thermal processing effects and dough fermentation are essential aspects of the baking process, with ongoing research aimed at optimizing these parameters for improved product quality and reduced waste.

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The Quick service restaurants (QSR) segment was valued at USD 84.90 billion in 2019 and showed a gradual increase during the forecast period.

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Pizzas Market Outlook

The global pizzas market size was valued at approximately $160 billion in 2023, and it is projected to reach around $232 billion by 2032, growing at a compound annual growth rate (CAGR) of 4.1% during the forecast period. The growth of the pizzas market can be attributed to factors such as increasing urbanization, rising disposable incomes, and evolving consumer preferences towards convenient and varied food options.

One of the primary growth factors of the pizzas market is the increasing trend of urbanization across the globe. With more people moving to urban areas, the demand for quick and easy meal solutions has surged. Pizzas, being a popular fast food option, cater to this demand effectively. Furthermore, the busy lifestyles of urban dwellers often leave little time for cooking, making ready-to-eat and easily available food options like pizzas highly attractive. This trend is particularly pronounced in developing countries where the rate of urbanization is rapidly increasing.

Another significant factor driving the growth of the pizzas market is the rise in disposable incomes. As people have more money to spend, they are more likely to dine out or order food. The affordability and widespread availability of pizzas make them a popular choice among various income groups. Additionally, the growing middle class in emerging economies is contributing to the increased demand for pizzas. With more disposable income, consumers are willing to spend on convenient and enjoyable food experiences, thus boosting the pizzas market.

The evolving consumer preferences towards diverse and innovative food options have also played a crucial role in the growth of the pizzas market. Consumers today are more adventurous and willing to try new flavors and toppings. This has led to the introduction of a wide variety of pizzas, including vegetarian, non-vegetarian, and vegan options, catering to different dietary preferences. The increasing awareness about health and wellness has also driven the demand for healthier pizza options, such as those with gluten-free crusts and organic ingredients.

Regionally, the pizzas market shows varying trends and growth patterns. North America, particularly the United States, remains a dominant player in the global pizzas market, owing to its established pizza culture and high consumption rates. Europe also holds a significant share of the market, with countries like Italy being the birthplace of pizza. The Asia Pacific region is expected to witness the highest growth rate, driven by the expanding middle class, increasing urbanization, and the growing popularity of Western food. Latin America and the Middle East & Africa, while currently smaller markets, show potential for growth due to similar urbanization and lifestyle trends.

Crust Type Analysis

The crust type segment of the pizzas market encompasses various options, including thin crust, thick crust, stuffed crust, and others. Each type of crust has its unique appeal and consumer base, contributing to the diversity and growth of the market. Thin crust pizza, known for its crispy texture and lightness, is particularly popular among health-conscious consumers who prefer a lower calorie option. The thin crust segment is expected to grow steadily, driven by the increasing awareness of healthy eating habits and the demand for lighter meal options.

Thick crust pizza, on the other hand, offers a more filling and hearty meal experience. It is favored by consumers who prefer a substantial and satisfying meal. Thick crust pizzas are often associated with traditional and comforting home-style meals, making them popular in both restaurants and home delivery services. The growth of this segment is supported by the consumers' desire for indulgent and satisfying food experiences, which thick crust pizzas deliver effectively.

Stuffed crust pizzas add an element of surprise and indulgence, with the crust often filled with cheese or other ingredients. This type of pizza appeals to consumers looking for a unique and decadent dining experience. The stuffed crust segment is expected to see significant growth, driven by the continuous innovation in pizza recipes and the introduction of new and exciting stuffed crust variations by leading pizza brands. The novelty factor associated with stuffed crust pizzas makes them a popular choice for special occasions and celebrations.

Other crust types, including gluten-free and whole wheat crusts, cater to the growing demand for healthier and specialty food options. The

Pizza restaurants in the United States generated around ***** billion U.S. dollars in sales in 2022, showing an increase over the previous year's total of ***** billion. Chain restaurants contributed around ***** billion U.S. dollars to the total sales, compared to ***** billion U.S. dollars from independent restaurants.

United States (USA) Pizza (Prepared Meals) Market Size, Growth and Forecast Analytics, 2021-2025 is a broad level market review of Pizza market in United States of America. Read More

Sales of frozen pizza in the United States amounted to approximately 7.02 billion U.S. dollars in 2023, up from 6.77 billion U.S. dollars the previous year. Frozen pizza - additional informationPizza is an Italian flatbread made with tomato sauce, cheese and an assortment of toppings such as meats, seafood and vegetables. Frozen pizzas, as well as other convenience foods, have become kitchen staples in many households in the United States. Nestlé USA, Schwan Food Co, General Mills and Palermo Villa were the leading frozen pizza vendors in the U.S. in 2019. DiGiorno, a subsidiary of Nestlé, was the nation’s number one frozen pizza brand that year, with sales amounting to over one billion U.S. dollars. Private labels were also very popular among U.S. consumers, accounting for an 11 percent share of the frozen pizza market. Other best-selling frozen pizza brands included Red Baron, Totino’s Party Pizza and Tombstone. DiGiorno frozen pizza was first introduced into the U.S. market in 1995. All DiGiorno pizza products are manufactured in the Midwest. The company sources all of its ingredients in the United States and its pizza bakeries employ more than 1,550 people. Apart from DiGiorno, Nestlé owns top frozen pizza brands Tombstone, Jack’s and California Pizza Kitchen.

Market Size statistics on the Frozen Pizza Production industry in the US

The market is expected to grow from USD 22,692.2 Million in 2025 to USD 38,761.5 Million by 2035, at a CAGR of 5.5% during the forecast period. The penetration of frozen food retail chains, development of freezing technology ,availability of products through online grocery store, availability of frozen products are major factors that are expected to fuel the growth of the market. Food companies are focusing on a wider audience, and brands are striving to enhance taste, texture, and nutrition while minimizing artificial preservatives.

Market Metrics

Metric	Value
Market Size (2025E)	USD 22,692.2 Million
Market Value (2035F)	USD 38,761.5 Million
CAGR (2025 to 2035)	5.5%

Country wise Outlook

Country	CAGR (2025 to 2035)
United States	5.3%

Country	CAGR (2025 to 2035)
United Kingdom	5.4%

Region	CAGR (2025 to 2035)
European Union (EU)	5.6%

Country	CAGR (2025 to 2035)
Japan	5.5%

Country	CAGR (2025 to 2035)
South Korea	5.7%

Segmentation Outlook

Crust Type	Market Share (2025)
Thin Crust	58.3%

Toppings	Market Share (2025)
Cheese	62.7%

Competitive Outlook

Company Name	Estimated Market Share (%)
Frozen Specialties Inc.	18-22%
Jubilant Foodworks Limited	14-18%
Convenio Foods Pvt. Ltd	12-16%
Giovanni’s Frozen Pizza	10-14%
Monte Pizza Crust B.V	8-12%
Other Companies (combined)	30-40%

Frozen pizza producers contended with challenging operating conditions over the past five years, as rising competition from pizzerias, changing consumer tastes and rising health consciousness have gradually reduced the growth in demand for processed or frozen foods. A boost in disposable income levels enabled more consumers to order takeout or delivery from pizzerias, reducing demand for frozen, store-bought pizzas. In response, frozen pizza producers have reformulated existing products to reduce excess sodium and preservatives while introducing new varieties made with organic or all-natural ingredients. In 2020, the COVID-19 crisis caused improving macroeconomic conditions to sharply reverse. However, producers actually benefited from the downturn, growing 13.3% in 2020 alone as many consumers opted for easy at-home dining options amid widespread restaurant closures. Overall, revenue is expected to expand at a CAGR of 0.5% through the end of 2025 to an estimated $7.0 billion in 2025, including a 0.3% boost in 2025 alone. As demand for frozen pizza has been steady, price-based competition from private-label products and fresh-baked pizza producers has intensified. Substantial input costs have also contributed to profit loss; nonetheless, frozen pizza manufacturers have introduced a wide range of premium selections with gourmet toppings and crust options, which have helped them compete more effectively with pizzerias and other restaurants. Over the next five years, revenue is expected to inch down at a CAGR of 0.3% to an estimated $6.8 billion, as producers focus on developing premium pizza varieties that appeal to a wider range of health-conscious consumers. A relatively stable healthy eating index highlights consumers' efforts to eat healthier foods. Frozen pizza producers will continue to endure intense competition from pizzerias and other restaurants that offer convenient delivery or takeout options. Major frozen pizza producers like Nestle SA and the Schwan's Company will continue experimenting with new flavors, toppings and portion sizes to capture a larger market share. Expected improvements in flash-freezing, packaging and dough-processing technology will help producers preserve flavor, consistency and nutritional content more effectively.

The Saudi Arabian pizza restaurant industry is experiencing robust growth, projected to maintain a Compound Annual Growth Rate (CAGR) of 11.35% from 2025 to 2033. This expansion is fueled by several key factors. A burgeoning young population with increasing disposable incomes and a preference for convenient, readily available food options significantly contributes to market expansion. The rising popularity of international pizza chains alongside the success of local and independent pizzerias diversifies the market and caters to evolving consumer tastes. Furthermore, strategic marketing campaigns, delivery services, and online ordering platforms have significantly broadened accessibility and convenience, driving further growth. The industry is segmented into chained and independent pizza outlets, with international giants like Domino's and Pizza Hut competing alongside established local players and smaller independent businesses. Competition is intensifying, leading to innovative menu offerings, value-added promotions, and a focus on enhancing customer experience to maintain market share. While challenges exist, such as fluctuating food costs and labor expenses, the overall trajectory of the Saudi Arabian pizza market remains positive, presenting significant opportunities for both established players and new entrants. Despite the positive outlook, the industry faces challenges including rising ingredient costs which can impact profitability and consumer spending. Maintaining consistent quality while managing operational efficiency is crucial for sustainable growth. The market's success also hinges on adapting to shifting consumer preferences, incorporating healthier options, and leveraging technology for improved efficiency and customer engagement. Future growth will be shaped by the continued expansion of delivery infrastructure, the adoption of advanced ordering and payment systems, and the ability of businesses to cater to increasingly diverse and sophisticated palates. The successful players will be those who effectively navigate these challenges, while continuously innovating their product offerings and operational strategies. The market shows immense potential for further development, attracting both domestic and international investment. Recent developments include: In December 2022, United States-based Russo's New York Pizzeria & Italian Kitchen opened a new restaurant in Riyadh, Saudi Arabia. The products available in the restaurant include salads, burrata cheese cooked from fresh mozzarella, Italian soups, pasta as well as pizzas baked in brick ovens, calzones, and desserts., In July 2022, Yum Brands signed an agreement with Americana Pizza to develop and operate Pizza Hut restaurants across Saudi Arabia. Under this agreement, Americana Pizza launched 30 Pizza Hut locations across Saudi Arabia., In June 2022, Crazy Pizza, a brand of Majestas opened its second brand in Riyadh, Saudi Arabia. The company produces a variety of wood-fired pizzas with a variety of toppings like truffle, burrata, and zucchini flowers.. Notable trends are: Strong Influence of Western Culture in the Market..

Market Size statistics on the Pizza Restaurant Franchises industry in the US

High-Protein Pizza Market Outlook

According to our latest research, the Global High-Protein Pizza market size was valued at $1.48 billion in 2024 and is projected to reach $3.72 billion by 2033, expanding at a robust CAGR of 10.8% during 2024–2033. One of the major factors propelling the growth of the high-protein pizza market globally is the increasing awareness and adoption of protein-rich diets among health-conscious consumers. This shift is underpinned by growing concerns over obesity, lifestyle diseases, and the desire for functional foods that not only satisfy taste preferences but also support muscle growth, satiety, and overall wellness. As a result, both established food manufacturers and innovative startups are investing heavily in developing high-protein pizza products that cater to evolving dietary preferences, offering consumers a convenient and nutritious alternative to traditional pizza options.

Regional Outlook

North America currently commands the largest share of the global high-protein pizza market, accounting for over 38% of total revenue in 2024. The region's leadership is attributed to its mature health and wellness industry, high disposable incomes, and a strong culture of functional food adoption. The presence of key players, advanced food processing technologies, and a well-established retail infrastructure further accelerate the penetration of high-protein pizza products across both urban and suburban markets. Additionally, proactive regulatory policies supporting nutritional labeling and clean-label trends have encouraged manufacturers to innovate and differentiate their offerings. The United States, in particular, stands out as a trendsetter, with a burgeoning market for both animal- and plant-based protein pizzas, driven by fitness enthusiasts, athletes, and a growing demographic of health-conscious millennials.

In contrast, Asia Pacific is emerging as the fastest-growing region, forecasted to expand at a remarkable CAGR of 13.2% from 2024 to 2033. This growth is fueled by rapid urbanization, rising disposable incomes, and a significant shift in dietary habits among younger populations. The increasing popularity of Western-style fast foods, coupled with a heightened focus on protein intake for fitness and wellness, is stimulating demand for high-protein pizza products across countries such as China, Japan, South Korea, and India. Local and international brands are investing in tailored product innovations, including regional flavors and plant-based protein options, to cater to diverse consumer preferences. Strategic partnerships with online retailers and food delivery platforms are also accelerating market penetration, making high-protein pizzas more accessible to a broader audience.

Meanwhile, emerging economies in Latin America, the Middle East, and Africa are witnessing gradual adoption of high-protein pizza products, albeit at a slower pace compared to developed regions. Challenges such as limited consumer awareness, price sensitivity, and fragmented distribution channels have hampered rapid market growth. However, rising health consciousness, urbanization, and government initiatives to combat malnutrition and promote healthier eating habits are beginning to create new opportunities. Local manufacturers are experimenting with affordable, regionally-adapted high-protein pizza variants, while international players are exploring partnerships and joint ventures to establish a foothold in these nascent markets. Regulatory support for food fortification and the expansion of modern retail formats are expected to further drive adoption in the coming years.

Report Scope

Attributes	Details
Report Title	High-Protein Pizza Market Research Report 2033
By Product Type	Frozen High-Protein Pizza, Fresh High-Protein Pizza, Ready-to-Eat High-Protein Pizza
By Protein Source	Animal-Based, Plant-Based, Blended
By Crust Type	G

The United States Quick Service Restaurants Market is segmented by Cuisine (Bakeries, Burger, Ice Cream, Meat-based Cuisines, Pizza), by Outlet (Chained Outlets, Independent Outlets) and by Location (Leisure, Lodging, Retail, Standalone, Travel). Market Value in USD is presented. Key data points observed include the number of outlets for each foodservice channel; and, average order value in USD by foodservice channel.