In recent years, the potato harvesting industry has experienced a moderate upward trend in revenue, primarily driven by rising vegetable prices and stable profit. Inflation within the agricultural sector has significantly contributed to this growth, as the increased costs of seeds, fertilizers and crude oil raise operational expenses, and the heightened costs are passed downstream to customers through higher potato prices. However, the decline in the healthy eating index and reduced per capita consumption of fruits and vegetables have restrained demand, prompting farmers to adjust production levels in line with these new patterns in consumer behavior. The strong US dollar further exacerbates challenges by placing pressure on exports and encouraging imports. Revenue has grown at a CAGR of 0.02% to reach $5.2 billion despite a decline of 8.6% in 2024. Despite growing purchase costs, the potato farming industry's profit has stayed strong. When farmers can meet the inflation of input costs and the agricultural sector overall with their own price hikes, they can grow revenues without greatly sacrificing profit as they have in the current period. Improved efficiencies in farm operations in the current period have also reduced the percentage of industry revenue dedicated to wages. As crude oil and fertilizer prices have begun to normalize, industry profit has seen a 7.6% jump in 2024 alone. Looking to the future period, the potato harvesting industry will see moderate growth driven by further rising vegetable prices. Population growth will also continue to expand, further pushing demand upwards. Nonetheless, the path forward isn't devoid of obstacles. Climate change poses a looming threat, with the increasing frequency of droughts and extreme weather events potentially drastically disrupting production and deterring greater industry expansion. Industry revenue is expected to grow at a CAGR of 0.4% to reach $5.3 billion in 2029.

The United States potato market size reached around USD 5.88 Billion in 2024. The market is projected to grow at a CAGR of 5.90% between 2025 and 2034 to reach nearly USD 10.43 Billion by 2034. This can be attributed to the rising household and commercial applications of potatoes and the growth of online distribution channels of snacking products. Besides, the increasing cultivation of potatoes to meet international demand, apart from rapid technological advancements in production processes, is propelling the market development.

Learn about the projected growth of the frozen potato market in the United States, with an expected increase in volume and value over the next decade.

Learn about the expected growth of the frozen potato market in the United States over the next decade, with forecasts showing a rise in market volume and value by 2035.

According to Cognitive Market Research, the Global Dehydrated Potato Market Size will be USD XX Billion in 2023 and is set to achieve a market size of USD XX Billion by the end of 2031 growing at a CAGR of XX% from 2024 to 2031.

Based on Type, the Dehydrate potato fries segment dominates the global Dehydrated Potato market in the year 2023. Based on this type, the market is divided into Fries, low-fat fries, low-salt fries, red skin potato, baked dehydrate potatoes.
Based on Application, the food processing sector dominated the global Dehydrated Potato market. Based on Application, the global Dehydrated Potato market is segmented into soups & salads, snacks, food processing, and others
Based on Nature, the Conventional segment dominates the global Dehydrated Potato market in the year 2023. Based on Nature, the market is divided into organic and conventional.
Based on Form, the Powder segment dominates the global Dehydrated Potato market in the year 2023. Based on this Form, the market is divided into flakes, granules, powder, and other categories.
Based on the Distribution Channel, the Food services segment dominates the global Dehydrated Potato market in the year 2023. Based on Distribution Channel, the market is divided into food services, food industry, and retail channels
The Asian Pacific region accounted for the highest market share in the Global Dehydrated Potato Market. 
Over the course of the projection period, North america is expected to increase at the fastest rate.

CURRENT SCENARIO OF THE DEHYDRATED POTATO MARKET

Key factors driving the growth of the Dehydrated Potato Market

Increasing demand for ready-to-eat products is a major driver of the Dehydrated Potato industry

Convenience meals have become more popular as a result of the growing demand for ready-to-eat (RTE) food products. Food tasks including meal preparation, cooking, and post-meal activities can be made easier and faster for consumers by convenience foods. Rapid urbanisation and rising gross Household Disposable Income (GHDI) of customers have increased spending on processed and ready-to-eat food items.

Rising busy lifestyles, working-class individuals, teenagers, hostel residents, and single people are pushing the demand for ready-to-eat food. The flavor and convenience of ready-to-eat food products have led to a trend among young people to replace traditional meals with ready-to-eat meals. This is anticipated to drive the market's expansion.

Convenience food consumption rose as a result of changing consumer tastes, a bettering consumer lifestyle, extended working hours, and the COVID-19 outbreak. The demand for these food products is also increasing as a result of this.

As a result, makers of potato goods engage in a variety of commercial activities that aid in market expansion. To enhance the production of dehydrated flakes and other potato products. Iscon Balaji Foods, for example, planned to treble its contract farming activities in Gujarat (India), starting in May 2022. (Source; https://isconbalajifoods.com/)

Three new types of European potatoes were released by the corporation in an effort to meet the segment's growing demand for such goods.

Rapid Expansion in Baking Industry stimulating growth for the market

The baking sector is growing due to consumer demand for gluten-free, whole-grain, and high-fiber goods. Because it is used as a binding agent, the product is gluten-free in baked goods. Because of its ability to provide a desirable crumbly texture and gluten-free baked product, the product is often used in muffins and bread. The product has a high nutritional value since it includes potassium, iron, vitamin C, and fiber, making it suitable for use in healthy baked foods. The bakery industry is expected to grow dramatically as the number of cafés increases, increasing demand for baked products.

Baked goods retail sales in the United States (U.S.) increased at a compound annual growth rate (CAGR) of 5.9% in 2022. It is expected to grow at a CAGR of 3.1% over 2023 to 2027, reaching US$97.7 billion in 2026. Bread was the best performing category over 2018 to 2022, with retail value sales increasing by CAGR of 6.3%. reaching US$30.0 billion. (Source: https://agriculture.canada.ca/en/international-trade/market-intelligence/reports/sector-trend-analysis-bakery-products-united-states-0)

Due to an increase in dema...

The Potato Market is Segmented by Geography into North America, Europe, Asia-Pacific, South America, and Africa. The report includes the Production Analysis (Volume), Consumption Analysis (Volume and Value), Import Analysis (Volume and Value), Export Analysis (Volume and Value), and Price Trend Analysis of potatoes globally. The report offers market estimation and forecast in value (USD thousand) and volume(metric ton).

Market Size statistics on the Potato Farming industry in the US

The retail price of white potatoes in the United States reached **** U.S. dollars per pound in 2024, a slight decrease from the retail price in the previous year. Potatoes Potatoes were originally domesticated in South America but are now one of the most widely produced and consumed crops worldwide. Though they sometimes get a bad rap for being high in carbohydrates, potatoes are rich in essential nutrients and millions of people throughout history have relied on potatoes for sustenance. However, in the United States, the retail volume of potatoes saw a substantial decrease from **** billion pounds to **** billion pounds between 2021 and 2022. Potato Product Retail in the United States Some of America’s favorite foods are made from potatoes, including French fries, potato chips, and mashed potatoes to name a few. Most of the potato consumption in the U.S. is attributed to chips, at nearly ** percent. Fresh potatoes accounted for a ***** of total potato consumption. Among the leading potato chip brands, Lay’s was the most popular, making up ** percent of the overall potato chip market in the United States.

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Potato Market Size 2025-2029

The potato market size is forecast to increase by USD 25.7 billion, at a CAGR of 3.7% between 2024 and 2029.

The market is experiencing significant shifts driven by evolving consumer preferences and rising nutritional awareness. With an increasing focus on healthier food choices, potatoes, as a versatile and nutritious staple food, continue to hold strong demand. However, this market is not without challenges. Price volatility poses a significant obstacle, as fluctuations in the cost of potatoes can impact both producers and consumers. Navigating this volatility and adapting to changing consumer trends will be crucial for market participants seeking to capitalize on opportunities and maintain a competitive edge. Companies that effectively address these challenges and offer innovative, health-conscious potato-based solutions are likely to thrive in this dynamic market landscape.

What will be the Size of the Potato Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe market continues to evolve, with dynamic market dynamics shaping its various sectors. Contract farming plays a crucial role in ensuring a steady supply of potatoes, while total solids and dry matter content are essential factors in determining their quality and applications. The ongoing research and development in genetically modified potatoes offer enhanced traits such as disease resistance, herbicide tolerance, and reduced sugars, catering to the evolving consumer preferences. Ethanol production from potatoes is a burgeoning sector, with potential implications for sustainability and energy security. Crop rotation, starch extraction, and precision agriculture are integral to optimizing yields and reducing waste. Irrigation techniques, soil health, and disease management are essential components of sustainable agriculture, ensuring the production of high-quality tubers. Food safety regulations and organic farming practices are gaining importance in the market, with consumers increasingly demanding transparency and traceability. Shelf life, seed potatoes, and seed treatment are critical aspects of the supply chain, ensuring the availability of fresh potatoes throughout the year. French fries, mashed potatoes, potato flakes, and other processed potato products continue to dominate the market, with processing technologies and quality control measures playing a pivotal role in their production. The ongoing focus on reducing waste, improving specific gravity, and enhancing pest resistance is driving innovation in the potato industry. Fertilizer application, planting density, and harvesting methods are essential factors in optimizing yields and maintaining tuber size and shape. Data analytics and pest control are critical components of modern farming practices, enabling farmers to make informed decisions and mitigate risks. In conclusion, the market is a dynamic and evolving landscape, with various sectors interconnected and influencing each other. From contract farming to food safety regulations, the ongoing unfolding of market activities and evolving patterns highlight the continuous nature of this industry.

How is this Potato Industry segmented?

The potato industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. End-userIndividualCommercialIndustrialDistribution ChannelB2CB2BTypeConventionalOrganicGeographyNorth AmericaUSEuropeFranceGermanyRussiaUKAPACChinaIndiaIndonesiaJapanSouth KoreaRest of World (ROW)

By End-user Insights

The individual segment is estimated to witness significant growth during the forecast period.The market experiences dynamic activity driven by various factors. Consumers, a significant market segment, influence its growth due to their purchasing power and preferences. Potatoes' affordability and accessibility make them a staple food for many households, catering to the demand for convenience and nutritional value. Health-conscious consumers prioritize potatoes due to their gluten-free and plant-based attributes, further fueling market expansion. Supply chain management plays a crucial role in ensuring the availability and quality of potatoes. Technological advancements in data analytics, precision agriculture, and processing technologies facilitate efficient farming practices, including soil health management, weed control, and disease resistance. Food safety regulations mandate strict adherence to standards, ensuring the production of safe and healthy potatoes. Organic farming practices, vertical farming, and contract farming contribute to the market's sustainability, addressing the growing consumer demand for eco

The USA frozen potato market was valued at more than USD 12 Billion in 2023. The market is driven by consumer demand and industrial processing.

The USA potato soup market is set to grow vastly with the increasing consumer preference for cozy, healthy, and convenient meals during the forecast period. By 2025, the USA will have a significant share in the global market production with a forecast value market of 64.3 million and 10.9 % increase trail through 2035. This is because of the changing food habits of the people and the rising demand for delicious yet health-conscious products.

Attributes	Description
Estimated Industry Size (2025E)	USD 64.3 million
Projected Industry Value (2035F)	USD 180.3 million
Value-based CAGR (2025 to 2035)	10.9 %

Category-wise Insights

Segment	Flavoured
Main Segment	Flavour
Value Share (2035)	32.5 %

Segment	Cream and Chunks
Main Segment	Product Format
Value Share (2035)	24.1 %

China and India are the main producers of potatoes, with the United States ranked fourth among the leading potato producers worldwide. In the United States, Idaho topped the ranking of leading potato producing states, with an annual production amount of about *** million cwt of potatoes in 2024. Washington and Wisconsin were the next largest producers with production amounting to about *** million cwt and **** million cwt, respectively in that year. U.S. potato history The potato was first discovered in South America and was widely grown throughout the Americas by 1719. Nowadays, potatoes are grown in almost every region in the United States. Since 2001, between *** thousand and *** million acres of potatoes have been planted and harvested each year. U.S. potato utilization In 2022, about ** million cwt of potato was used for chips and shoestring fries across the United States. Fresh potato consumption per capita has been decreasing since 2010, while per capita consumption of fresh sweet potatoes had been on an upward trend until 2017.

The USA potato flakes market is projected to reach a value of USD 721.5 Million in 2025, growing at a CAGR of 5.2% over the next decade to an estimated value of USD 1,197.9 Million by 2035.

Attributes	Values
Estimated USA Industry Size in 2025	USD 721.5 Million
Projected USA Industry Value in 2035	USD 1,197.9 Million
Value-based CAGR from 2025 to 2035	5.2%

Discover how the frozen potato market in the United States is expected to grow over the next decade, driven by rising demand. By 2035, market volume is projected to reach 3.6M tons and market value is expected to reach $5.3B in nominal prices.

As per Cognitive Market Research's latest published report, the Global Seed Potatoes market size is $13.863.18 Million in 2024 and it is forecasted to reach $16,558.05 Million by 2030. Seed Potatoes Industry's Compound Annual Growth Rate will be 2.97% from 2024 to 2031. Market Dynamics of the Seed Potato Market

Market Drivers of the Seed Potato Market

Increasing Demand for Processed Potato Products: The rising consumption of potato-based snacks, fries, and convenience foods is driving the need for high-yield, disease-free seed potatoes. Food processing industries across the globe are investing in consistent-quality potato crops, which encourages farmers to adopt certified seed varieties.

Expanding Global Potato Cultivation Area: The growth of potato cultivation in Asia, Africa, and South America, where governments are advocating for potatoes as a food security crop, is propelling the seed potato market. Farmers are in search of improved, virus-free seeds to guarantee higher productivity and enhanced resistance to climatic stress.

Government Support and Subsidies: Subsidies for the distribution of certified seeds, training programs for growers, and public-private breeding initiatives are hastening the use of seed potatoes. Nations such as India, China, and several European countries are actively promoting seed multiplication and distribution through cooperatives and agricultural departments.

Market Restraints of the Seed Potato Market

Limited Access to Certified Seeds in Developing Regions: Numerous smallholder farmers in developing nations continue to depend on saved or informal seed systems due to inadequate access, high costs, and limited awareness. This situation adversely affects productivity and quality, thereby restricting market growth in regions with high potential.

High Costs of Certified Seed Potatoes: In comparison to traditional or saved seeds, certified seed potatoes incur higher expenses due to controlled multiplication, disease testing, and storage logistics. This financial barrier deters adoption among price-sensitive farmers in low-income areas.

Storage and Transportation Issues: Seed potatoes necessitate specific cold storage and handling to preserve viability and prevent sprouting or rotting. Inadequate infrastructure, particularly in tropical regions, results in post-harvest losses and obstructs market penetration.

Market Trend of the Seed Potato Market

Adoption of Tissue Culture and Aeroponics: Advanced propagation techniques such as tissue culture and aeroponics are becoming increasingly popular for the production of virus-free seeds. These techniques enhance multiplication rates and facilitate the availability of seeds during off-seasons, thereby revolutionizing the supply of high-quality seed potatoes.

Growth of Contract Farming and Corporate Farming ModelsL: Agribusinesses and food processing firms are engaging in contract farming arrangements, providing farmers with certified seeds and purchasing their produce. This integration guarantees quality and traceability, thereby further broadening the market for certified seed potatoes.

Rising Preference for Disease-Resistant and Climate-Resilient Varieties: In light of the growing challenges posed by climate change, growers are increasingly opting for resilient seed potato varieties that exhibit resistance to late blight, heat, and drought. Breeding initiatives and genetic advancements are propelling innovation in this area.

Impact of COVID – 19 on Seed Potatoes Market

The COVID-19 pandemic has brought on many unexpected challenges to producers and food supply chains across the globe. For instance, according to the Food Systems, Colorado State University, Colorado is the sixth largest producer of seed potato in the U.S. and one of the largest U.S. states exporting to Mexico. Colorado produces several hundreds of varieties on 50,000 - 65,000 acres per year, along with 10,000 of those acres used for seed potato production. By the time the magnitude of the coronavirus pandemic and its impact on the supply chain became discernible, producers had begun to worry that there was going to be an increased/too much supply. Till then, most farmers had already rented and prepared their fields and purchased their seed potato seed, leaving them unable to adjust planting for the season. Where farmers had reduced planting, seed potato seed growers were ...

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Processed Potatoes Market Size 2025-2029

The processed potatoes market size is forecast to increase by USD 48.7 billion at a CAGR of 5.5% between 2024 and 2029.

The market is experiencing significant growth due to the expanding production capabilities for potato processing. This trend is driven by the increasing demand for convenience foods and the growing popularity of ready-to-eat and ready-to-cook potato products. Additionally, the prominence of online shopping is fueling market growth as consumers seek the convenience of having processed potatoes delivered directly to their doors. However, the market faces challenges from stringent government regulations, particularly in relation to food safety and quality standards. Compliance with these regulations can be costly and time-consuming, making it essential for companies to invest in robust regulatory compliance systems and processes.
To capitalize on market opportunities and navigate challenges effectively, companies must stay informed of regulatory requirements and consumer preferences, and continuously innovate to meet evolving market demands.

What will be the Size of the Processed Potatoes Market during the forecast period?

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The market continues to evolve, driven by consumer preferences for convenience and diversity in food choices. Potato flakes and mashed potatoes remain staples in the shelf-stable food sector, while vegan potatoes and tater tots cater to the growing demand for plant-based options. Processing efficiency is a key focus, with advances in technology leading to energy-efficient methods and waste reduction through contract farming and supply chain management. The potato industry's unfolding patterns extend to various sectors, including snack foods and fast food. Potato starch and potato flour find applications as food ingredients, while organic potatoes and non-GMO potatoes cater to health-conscious consumers.
Potato genetics and breeding contribute to the development of new potato varieties, expanding the market's scope. Food safety and quality control are paramount in the processing of potatoes into various forms, such as hash browns, potato wedges, and French fries. The market's dynamism is further highlighted by the emergence of new processing techniques, including freeze drying and spray drying, and the ongoing emphasis on sustainability through water conservation and waste reduction. In the realm of convenience foods, potato-based snacks continue to gain popularity, with potato chips and frozen potatoes leading the charge. The health and wellness trend influences the market, with an increasing focus on allergen-free potatoes and gluten-free options.
The continuous unfolding of market activities underscores the potato industry's adaptability and resilience.

How is this Processed Potatoes Industry segmented?

The processed potatoes industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Potato chips
  Potato flakes
  Potato starch
  Frozen french fries
  Others


End-user

  Foodservice sector
  Retail sector
  Industrial sector


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market is witnessing significant growth as the demand for convenient and health-conscious food options continues to rise. Gluten-free potatoes cater to the growing number of consumers with dietary restrictions, while quality control measures ensure food safety and consistency. Potato breeding advances lead to new potato varieties with improved shelf life and energy efficiency. Fast food chains and the snack food industry rely heavily on processed potatoes for menu items like hash browns, potato wedges, and tater tots. Shelf-stable food and frozen food categories, including potato flakes, granules, and dehydrated potatoes, offer longer storage life and convenience.

Non-GMO potatoes and allergen-free potatoes cater to consumers seeking natural and safe food options. Food processing technologies like spray drying and freeze drying extend the market's reach. Food ingredients derived from potatoes, such as potato starch and potato flour, find applications in various industries, including food processing, health and wellness, and industrial applications. Contract farming and supply chain management practices ensure a steady potato supply. Processing efficiency improvements and waste reduction strategies further enhance ma

United States Potato Protein Market Size, Share, Growth, Trend & US Potato Protein Market Forecast 2026 By Type, By Application, By Company and By Geography, Forecast & Opportunities, 2026

Pages	70
Market Size
Forecast Market Size
CAGR
Fastest Growing Segment
Largest Market
Key Players

Frozen potato market is fuelled by rising demand for convenience foods, growth of the fast-food industry and increasing demand for ready-to-cook meals in the forecast period 2035 to 2025, estimated at a growth rate of more than 5.8%, the world. Market is estimated to have USD 68,412.6 million in the year 2025 and is expected to reach USD 1,20,224.5 million in 2035, a world growth rate of 5.8% CAGR over 2020 to 2035.

Metric	Value
Industry Size (2025E)	USD 68,412.6 Million
Industry Value (2035F)	USD 1,20,224.5 Million
CAGR (2025 to 2035)	5.8%

Country-wise Outlook

Country	CAGR (2025 to 2035)
United States	6.1%

Country	CAGR (2025 to 2035)
United Kingdom	5.5%

Region	CAGR (2025 to 2035)
European Union	5.7%

Country	CAGR (2025 to 2035)
Japan	5.4%

Country	CAGR (2025 to 2035)
South Korea	5.9%

Competitive Outlook

Company Name	Estimated Market Share (%)
McCain Foods Limited	12-16%
Lamb Weston Holdings, Inc.	10-14%
J.R. Simplot Company	8-12%
Aviko B.V.	6-10%
Farm Frites International B.V.	4-8%
Other Companies (combined)	45-55%

Learn about the growth projections for the sweet potato market in the United States over the next decade, with anticipated increases in both volume and value.

Graph and download economic data for Producer Price Index by Commodity: Farm Products: Russet Potatoes (WPU01130603) from Dec 1991 to Jul 2025 about potatoes, vegetables, agriculture, commodities, PPI, inflation, price index, indexes, price, and USA.