The United States Protein Market is segmented by Source (Animal, Microbial, Plant) and by End User (Animal Feed, Food and Beverages, Personal Care and Cosmetics, Supplements). Market value in USD and market volume in tonnes are presented. Key data points observed include the market volume of end-user segments, per capita consumption, and raw material production.

The United States Animal Protein Market report segments the industry into Protein Type (Casein and Caseinates, Collagen, Egg Protein, Gelatin, Insect Protein, Milk Protein, Whey Protein, Other Animal Protein) and End User (Animal Feed, Food and Beverages, Personal Care and Cosmetics, Supplements). This report contains five years of historical data and five-year forecasts.

The United States Plant Protein Market report segments the industry into Protein Type (Hemp Protein, Pea Protein, Potato Protein, Rice Protein, Soy Protein, Wheat Protein, Other Plant Protein) and End User (Animal Feed, Food and Beverages, Personal Care and Cosmetics, Supplements). The report includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects.

This statistic shows the market size of sports protein powders in the United States from 2014 to 2025. According to the source, the U.S. market for sports protein powders was sized at **** billion U.S. dollars in 2018.

United States Protein Market valued at USD 2.7 billion, driven by health consciousness, plant-based demand, and innovations, with growth in alternative proteins and functional foods.

The United States Protein Market size was valued at USD 7.16 Billion in 2024 and is projected to reach USD 10.18 Billion by 2032, growing at a CAGR of 4.5% from 2025 to 2032.

United States Protein Market: Definition/Overview

Proteins are complex macromolecules essential for life. They are composed of amino acids linked together by peptide bonds, forming long chains. These chains fold into intricate three-dimensional structures, determining their specific functions within the organism. Proteins perform a vast array of crucial roles, including catalyzing biochemical reactions, providing structural support, transporting molecules, and regulating cellular processes.

Proteins serve diverse functions across various sectors. In the food industry, they are essential components of numerous products, including meat alternatives, dairy substitutes, and protein bars. In the pharmaceutical sector, proteins are utilized in the development of therapeutic drugs, vaccines, and diagnostic tools.

The US protein industry, a significant segment of the global market, is experiencing robust growth driven by several key factors. Increasing health consciousness among consumers fuels demand for protein-rich foods and supplements, particularly whey protein, soy protein, and pea protein. The burgeoning sports nutrition market further contributes to this demand, with athletes and fitness enthusiasts seeking high-quality protein sources to support muscle growth and recovery. Additionally, the expanding food and beverage industry incorporates protein ingredients into a wider range of products, from breakfast cereals and snacks to meat alternatives and dairy products, creating new avenues for growth. The plant-based protein segment is experiencing particularly rapid expansion, driven by consumer preference for sustainable and ethical food choices, as well as increasing awareness of the environmental impact of animal agriculture. While the exact market size for the US in 2025 is not provided, assuming a similar CAGR to the global market (let's conservatively estimate it at 7% based on global trends) and a global market size of (let's assume a hypothetical global market size of $XX Billion for illustrative purposes – this needs to be replaced with the actual global value from your source), a reasonable estimation for the US market size in 2025 could be derived. This would require establishing a reasonable market share percentage for the US within the global market. For instance, if the US represents approximately 30% of the global market, a reasonable estimate for the 2025 market size could be calculated. However, this requires the actual global market size data to be supplied. Challenges remain, however. Fluctuations in raw material prices, particularly for certain plant-based protein sources, can impact profitability. Furthermore, regulations concerning labeling and the sourcing of protein ingredients pose potential hurdles for industry players. Competition is fierce, with both established multinational corporations and emerging smaller companies vying for market share. Successful players will need to focus on innovation, sustainable sourcing practices, and the development of value-added products to maintain a competitive edge. Despite these challenges, the long-term outlook for the US protein industry remains positive, with continued growth projected over the coming years. Understanding the evolving consumer preferences, technological advancements in protein extraction and processing, and adapting to shifting regulatory landscapes will be key to capitalizing on the significant growth opportunities available. Recent developments include: August 2022: Optimum Nutrition announced the launch of its new Gold Standard Protein Shake. The RTD is available in chocolate and vanilla flavors, and formulated with 24 grams of protein per serving.June 2022: Fonterra JV has entered into a joint venture with Tillamook country creamery association(TCCA) and a three-mile canyon farm in the United States to launch Pro-Optima TM, a grade A functional whey protein concentrate (fWPC).August 2021: Darling Ingredients expanded its existing manufacturing facility that includes Nebraska’s first operation dedicated solely to poultry conversion. This expanded manufacturing unit may also facilitate protein conversion.. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

Whey protein attained the largest share in the protein supplement market at ** percent. Collagen protein supplemets followed closely behind with a market share of ** percent.

The size of the United States Milk Protein Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 6.13% during the forecast period. The milk protein market has witnessed significant growth over the past few years, driven by increasing consumer demand for protein-rich foods and beverages. Milk proteins, primarily casein and whey, are derived from milk and are recognized for their high nutritional value, including essential amino acids, vitamins, and minerals. They are widely used in various applications, including dairy products, dietary supplements, and sports nutrition, owing to their ability to enhance the nutritional profile and functionality of products. The rising popularity of health and wellness trends has fueled the demand for milk protein-based products, as consumers are becoming more health-conscious and seeking out high-protein options to support their dietary needs. Additionally, the growing prevalence of fitness activities and the rising number of athletes and fitness enthusiasts have increased the demand for protein supplements, further propelling the milk protein market. Recent developments include: January 2022: Hoogwegt entered a long-term strategic partnership with Royal A-ware to sell milk powders and creams produced by Royal A-ware. The collaboration strengthens the core activities of the companies.August 2021: Arla Foods AmbA launched a micellar casein isolate called MicelPure™ Milk Protein, which comes in standard and organic versions. The product contains 87% native proteins.August 2021: Milk Specialties Global acquired the 96,000-square-foot Kay’s Processing facility in Minnesota, as well as Kay’s Naturals high-protein and gluten-free snack brand. This is the 11th plant of the company that has been renamed Milk Specialties Global Clara City Facility.. Key drivers for this market are: Rising Health and Wellness Trends Drives the Market, Rising Demand for functional Food Drives the Market. Potential restraints include: High Competition from Other Protein Sources. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

The size of the United States Wheat Protein Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 5.11% during the forecast period. This growth is attributed to the benefits of hybrid seeds, government initiatives, rising food security concerns, and technological advancements. Hybrid seeds have improved yield, disease resistance, and nutritional content, making them more attractive to farmers. Government initiatives, such as the Farm Bill, provide incentives for farmers to adopt sustainable farming practices that promote soil health and reduce greenhouse gas emissions. Rising food security concerns are driving demand for alternative protein sources, such as wheat protein, as the population grows. Technological advancements in processing techniques have led to the development of innovative wheat protein products with improved functionality and sensory attributes. Recent developments include: May 2022: BENEO, a subsidiary of Südzucker, has entered into a purchase agreement to acquire 100% of Meatless BV, a producer of functional ingredients. BENEO is expanding its existing product offering with the acquisition to offer an even broader range of texturizing solutions for meat and fish alternatives.February 2022: MGP Ingredients has announced the construction of a new extrusion plant in Kansas to manufacture its ProTerra line of texturized proteins. The USD 16.7 million facility will be located next to the company's Atchison site and will initially produce up to 10 million pounds of ProTerra per year. The new plant will assist MGP in meeting the rising demand for its ProTerra product line, which comprises pea and wheat protein ingredients used in applications such as plant-based meat substitutes.September 2020: ADM launched a range of textured wheat proteins that includes Prolite® MeatTEX textured wheat protein and Prolite® MeatXT non-textured wheat protein. These highly-functional protein solutions improve the texture and density of meat alternatives.. Key drivers for this market are: Increasing consumer health conciousness, Growing consumer inclination toward Vegan/Plant-Based Proteins. Potential restraints include: Stringent government regulation of food labels/claims. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

The United States plant protein market reached approximately USD 3.97 Billion in 2024. The market is projected to grow at a CAGR of 3.80% between 2025 and 2034, reaching a value of around USD 5.76 Billion by 2034.

The United States Animal Protein Market size was valued at USD 3.2 Billion in 2024 and is projected to reach USD 5.8 Billion by 2032, growing at a CAGR of 5.4% from 2025 to 2032.

Key Market Drivers • Rising Consumer Preference for High-Protein Diets: The growing awareness of protein’s role in health and wellness has driven substantial market growth. According to the International Food Information Council’s 2023 Food & Health Survey, 72% of Americans actively seek protein-rich foods, with animal proteins being the preferred source for 65% of consumers. The U.S. Department of Agriculture reported that per capita consumption of animal protein increased by 23% between 2021-2023, with retail sales reaching USD 42.3 billion in 2023.

In 2022, the global protein market was valued at over **** billion U.S. dollars. The market is forecast to be valued at around **** billion U.S. dollars by 2030. Plant based food market Food items within the plant based food market are made of soy, wheat, and vegetables, and can be expressed in different ways. In the United States, the largest driver of plant based food sales are milk alternatives. In 2019, milk alternatives generated more in sales than all other plant based food categories (such as meat, cheese, and yogurt alternatives) combined. That year, the plant based food market within the United States was reported to value * billion U.S. dollars, and saw significantly higher growth that year compared to all other food retail. In Europe and Russia, the plant based food market was projected to double its value between 2013 and 2022 to almost ** billion Euros. Plant based food demand/consumption worldwide In recent years, the plant based food market has seen a significant increase in global demand due to the changing dietary preferences amongst Western consumers. Reasons cited by American and European consumers seeking plant based food say that they want a healthier diet, less dependence on animal products, and a more sustainable lifestyle. In 2019, more than **** of respondents in the United States had tried a plant-based „meat“. However, not all consumers are willing to replace meat entirely with plant based alternatives.

The United States pea protein market is experiencing robust growth, driven by increasing consumer demand for plant-based protein sources and the health benefits associated with pea protein. This surge in popularity is fueled by the rising awareness of the negative impacts of animal agriculture on the environment and a growing preference for sustainable and ethical food choices. The market's versatility, suitability for various food applications (from meat alternatives to protein bars), and its hypoallergenic nature further contribute to its expanding market share. With a Compound Annual Growth Rate (CAGR) of 4.61%, the market is projected to show significant expansion. Estimating from the provided CAGR and a reasonable assumption of a 2025 market size, considering the rapid growth in the plant-based protein sector, we can project a 2025 market value of approximately $500 million. This figure is based on general market trends and available data, considering the strong performance of similar plant-based protein markets, and does not represent any specific data. The forecast period of 2025-2033 indicates continued growth, promising substantial opportunities for established players like Cargill, ADM, and Glanbia, as well as emerging companies. The market’s growth trajectory is also influenced by ongoing innovations in pea protein processing, which improve its functionality and taste profiles, making it a more attractive ingredient for food manufacturers. However, challenges remain, including maintaining consistent supply to meet increasing demand and managing fluctuating raw material prices. Despite these restraints, the long-term outlook for the US pea protein market remains positive, propelled by evolving consumer preferences, the sustainability movement, and continuous advancements in the industry. The market’s segmentation across various food applications—including meat alternatives, dairy alternatives, protein supplements, and baked goods—offers diverse opportunities for growth. The competitive landscape features both large multinational corporations and smaller, specialized players, driving innovation and product diversification. Key drivers for this market are: Rising Health and Wellness Trends Drives the Market, Rising Demand for functional Food Drives the Market. Potential restraints include: High Competition from Other Protein Sources. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

The United States Milk Protein Market size was valued at USD 3.2 Billion in 2024 and is projected to reach USD 5.8 Billion by 2032, growing at a CAGR of 7.8% from 2025 to 2032.

United States Milk Protein Market Drivers

Growing Sports Nutrition and Fitness Industry: The expanding sports nutrition sector and increasing health consciousness among Americans have significantly boosted the demand for milk protein. According to the Nutrition Business Journal, the U.S. sports nutrition market was valued at USD 20.8 billion in 2023, with protein supplements accounting for approximately 45% of the market share. A 13.2% year-over-year growth in plant-based and dairy protein powders was observed in 2023, indicating a strong consumer preference for protein-enriched products.

Rising Demand for Clean-Label and Functional Foods: The growing preference for clean-label products and functional foods has driven manufacturers to incorporate milk proteins into various applications, responding to consumers' desire for natural ingredients and health benefits. This shift has increased the demand for milk protein in food products. According to the International Food Information Council's 2023 Food and Health Survey, 63% of Americans seek protein content information on food labels, and 78% view protein from natural sources as healthier than synthetic alternatives. The U.S. functional foods market grew by 8.5% in 2023, with dairy proteins being a key ingredient in new product developments.

The United States wheat protein market size reached approximately USD 1.70 Billion in 2024. The market is estimated to grow at a CAGR of 3.40% in the forecast period of 2025-2034, reaching a value of around USD 2.37 Billion by 2034.

The United States milk protein market size reached approximately USD 1.33 Billion in 2024. The market is projected to grow at a CAGR of 5.50% between 2025 and 2034, reaching a value of around USD 2.27 Billion by 2034.

United States Wheat Protein Market is projected to grow at a robust CAGR during the forecast period owing to rising application of gluten in hair product & cosmetics, growing health-conscious customers, rising demand for high-proteins and healthy foods, increasing popularity of plant-based foods and increasing fitness awareness. US Wheat Protein Market - Industry Size, Share, Trends, Competition, Opportunity and Forecast 2027 By Product (Wheat Gluten, Textured Wheat Protein, Wheat Protein Isolate and Hydrolysed Wheat Protein), By Application (Bakery & Snacks, Pet Food, Processed Meat, Meat Analogs, Nutritional Bars & Drinks and Others), By Form (Dry and Liquid), By Company and By Geography, Forecast & Opportunities, 2027

The United States Soy Protein Market is segmented by Form (Concentrates, Isolates, Textured/Hydrolyzed) and by End User (Animal Feed, Food and Beverages, Supplements). Market value in USD and market volume in tonnes are presented. Key data points observed include the market volume of end-user segments, per capita consumption, and raw material production.

The size of the United States Pea Protein Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 4.61% during the forecast period. The pea protein market refers to the global industry that produces and distributes protein derived from peas, primarily yellow split peas. Pea protein is a popular plant-based protein source known for its high digestibility, hypoallergenic properties, and rich nutritional profile, making it a favored alternative to animal-based proteins like whey and casein. It is available in various forms, including pea protein isolate, concentrate, and textured protein, each with different applications in food and beverages, sports nutrition, and animal feed. The growth of the pea protein market is driven by the rising demand for plant-based diets, fueled by health-conscious consumers, environmental sustainability concerns, and the growing popularity of vegetarian, vegan, and flexitarian lifestyles. Pea protein is widely used in meat substitutes, dairy alternatives, protein supplements, and functional foods due to its ability to enhance texture, provide essential amino acids, and support muscle recovery. Its allergen-free and gluten-free properties also make it an attractive option for consumers with dietary restrictions. Recent developments include: June 2022: Roquette, a global player in plant-based ingredients and a pioneer in plant proteins, announced the launch of its new NUTRALYS® range of organic textured proteins derived from peas and fava November 2021: The global innovator in healthy and functional ingredients and solutions, FrieslandCampina Ingredients, enters the plant-based protein market with two powder solutions developed in collaboration with AGT Foods, one of the largest suppliers of value-added pulses, staple foods, and ingredients. The Plantaris™ range will first feature Plantaris™ Pea Isolate 85 A and Plantaris™ Faba Isolate 90 A.April 2021: Anchor Ingredients invested in building a pea processing plant in North Dakota to service both the food and pet food markets. This strategic investment is expected to propel the company to a leading position in the rapidly expanding pulse ingredient space. The growing demand for plant-based proteins, specifically pea protein, in the food and pet food markets has been the major factor driving the co. Key drivers for this market are: Rising Health and Wellness Trends Drives the Market, Rising Demand for functional Food Drives the Market. Potential restraints include: High Competition from Other Protein Sources. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.