Shaving razor manufacturers have experienced steady growth, with a few exceptions because of the COVID-19 pandemic's impact on consumer behavior. Lockdowns in 2020 and 2021 led to fewer people going to work, which in turn caused a drop in razor usage. Despite these setbacks, the industry has seen stable revenue growth owing to increasing consumer spending and the rise in disposable income over the past five years. This increase in financial stability among consumers has driven a preference for premium products, helping boost revenue. However, the landscape continues to evolve with growing competition from electric razors and laser hair removal, which are changing consumer grooming habits. Industry revenue has been increasing at a CAGR of 1.0% over the past five years to total an estimated $2.9 billion in 2025, including an estimated increase of 0.9% in 2025. Over the past five years, the shaving razor industry has faced its share of challenges. Yet, Procter and Gamble (P&G) has expanded its market share significantly. P&G's Gillette Shave Club has capitalized on the e-commerce boom, contributing to market share expansions. Both exports and imports have fallen, influenced by manufacturing facility locations by prominent manufacturers satisfying international demand and favorable trade agreements like the United States-Mexico-Canada Agreement (USMCA) boosting imports from Mexico. Shaving razor manufacturers have endured profit declines. While manufacturers have navigated higher input costs, higher wage costs have contributed to profit declines. Looking forward, shaving razor manufacturers are poised for growth, though challenges loom. Consumer spending and disposable income are set to increase, potentially driving further demand for premium products. Yet shifting grooming trends, such as the popularity of beards and remote work, might dampen daily shaving needs. Meanwhile, export growth seems promising, but increasing import competition could squeeze domestic manufacturers. Rising input costs for materials like steel and plastic, alongside persistent labor shortages, are set to maintain pressure on profit. At the same time, competition from subscription-based companies like Dollar Shave Club and Billie presents a growing threat, necessitating strategic innovation and marketing efforts to capture evolving consumer preferences. Industry revenue is forecast to increase at a CAGR of 1.2% to total an estimated $3.1 billion through the end of 2025.

The razor and blade market share is estimated to show consistent growth throughout the forecast period, expanding at a CAGR of 4%. The razor and blade market value is expected to expand from US$ 3,540.8 million in 2024 to US$ 5,218.7 million by 2034.

Attributes	Key Insights
Estimated Razor and Blade Market Size (2024E)	US$ 3,540.8 million
Projected Razor and Blade Industry Value (2034F)	US$ 5,218.7 million
Value-based CAGR (2024 to 2034)	4%

Category-wise Razor and Blade Market Share Analysis

Leading Product Type	Double Edge Razors
Value Share (2024)	46.30%

Leading Material Type	Stainless Steel Alloys
Value Share (2024)	61.80%

Razor and Blade Market Analysis by Country

Countries	Forecast CAGR (2024 to 2034)
The United States	2.70%
France	3.10%
India	4.80%
China	3.60%
Australia	5.00%

The average revenue per capita in the 'Shaving' segment of the beauty & personal care market worldwide was modeled to stand at 4.73 U.S. dollars in 2024. Between 2018 and 2024, the average revenue per capita rose by 0.41 U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The average revenue per capita will steadily rise by 0.73 U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Shaving.

Analysis of the US razor market: consumption reached 3.3B units ($3.6B) in 2024, with a forecast to grow to 3.6B units ($4.7B) by 2035. Covers production, trade dynamics, and key supplier countries.

Market Size statistics on the Shaving Razor Manufacturing industry in the US

Statistics illustrates market overview of parts of non-electric razors (excluding safety razor blades and razor blade blanks in strips) in the United States from 2007 to 2024.

In 2024, Gillette’s brand value added up to approximately 7.4 billion U.S. dollars, up from the previous years. In fact, in comparison, the brand's valuation amounted to about 7.55 billion U.S. dollars in 2021. The most popular name in the shaving industry Gillette is one of the most popular brands of safety razors and shaving supplies: previously owned by The Gillette Company, around 2005, it became part of the American personal care giant Procter & Gamble. Gillette has a long history that started in 1901, and today, it is one of the grooming brands consumers in many countries are most aware of. Not only razors and shaving creams, but Gillette’s deodorants are also among consumers’ favorites: a great number of households purchase and use Gillette products, making it one of the leading personal care brands worldwide and a staple especially, but not exclusively, in the male cosmetics market. Procter & Gamble Often defined as one of the largest consumer goods companies worldwide, Procter & Gamble, frequently shortened to P&G, offers consumers a variety of products, ranging from cosmetics to home care and laundry supplies. Its most profitable business segment is indeed the fabric and home care segment, generating net sales of over 27 billion U.S. dollars as of 2022. Some of the company’s most well-known brands are Ariel, Tide, Head & Shoulders, Herbal Essences, and Old Spice. In 2022, Procter & Gamble recorded global net sales of slightly over 80 billion U.S. dollars, an increase compared to previous years.

The United States razor market size is projected to grow at a CAGR of 3.00% between 2025 and 2034, aided by growing consumer awareness regarding the importance of personal grooming in the country.

Double Edge Razor Market Outlook

According to our latest research, the Global Double Edge Razor market size was valued at $1.1 billion in 2024 and is projected to reach $1.65 billion by 2033, expanding at a CAGR of 4.7% during the forecast period of 2025–2033. One of the major factors propelling the growth of the Double Edge Razor market globally is the increasing consumer shift towards sustainable and cost-effective grooming solutions. As environmental concerns rise and consumers seek alternatives to disposable razors, double edge razors are gaining traction for their longevity, reduced waste, and overall lower cost per shave. This trend is further complemented by a growing interest in traditional wet shaving techniques, which promote the use of double edge razors for a closer and more personalized grooming experience.

Regional Outlook

North America currently holds the largest share of the Double Edge Razor market, accounting for approximately 34% of the global market value in 2024. The region’s dominance is attributed to its mature grooming products market, high consumer awareness regarding sustainable shaving practices, and the presence of several established brands. The United States, in particular, has witnessed a resurgence in traditional wet shaving, with a significant portion of male consumers opting for double edge razors due to their cost efficiency and lower environmental impact. Additionally, robust e-commerce infrastructure and widespread availability of premium razors in specialty stores and supermarkets further bolster the market’s performance in North America.

The Asia Pacific region is projected to be the fastest-growing market for double edge razors, with an anticipated CAGR of 6.2% during 2025–2033. This impressive growth is driven by rising disposable incomes, increasing urbanization, and a burgeoning middle-class population in countries like China, India, and Indonesia. The region is also witnessing a shift in grooming habits, with younger consumers embracing classic shaving methods that are perceived as both effective and economical. Furthermore, local manufacturers are investing heavily in product innovation and marketing campaigns to capture the growing demand, particularly through online channels. The expansion of organized retail and the proliferation of e-commerce platforms are also critical in making double edge razors more accessible to a wider consumer base across Asia Pacific.

In emerging economies of Latin America and the Middle East & Africa, the adoption of double edge razors is gradually increasing, albeit at a slower pace. Factors such as limited product awareness, lower purchasing power, and the dominance of disposable razors present challenges to widespread adoption. However, localized demand is beginning to rise, especially among environmentally conscious consumers and those seeking value for money. Policy initiatives aimed at reducing plastic waste and promoting sustainable products are likely to have a positive impact over the forecast period. Nonetheless, the market in these regions remains fragmented, and effective distribution strategies will be crucial to unlocking further growth potential.

Report Scope

Attributes	Details
Report Title	Double Edge Razor Market Research Report 2033
By Product Type	Stainless Steel Razors, Chrome-Plated Razors, Adjustable Razors, Butterfly Razors, Others
By Blade Type	Single Blade, Multiple Blade
By End-User	Men, Women
By Distribution Channel	Online Stores, Supermarkets/Hypermarkets, Specialty Stores, Others
Regions Covered	North America, Europe, Asia Pacific, Latin America and Middle East & Africa </td&g

The United States Electric Shavers Market Report is Segmented by Product Type (Foil Shavers, Rotary Shavers, Clippers and Multigroomers, Other Product Types), End User (Men, Women, Unisex/Shared Devices), Distribution Channel (Online Retail, Supermarkets and Hypermarkets, Pharmacies and Drugstores, and More), Price Range (Economy, Mid-Range, Premium), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

United States Electric Shavers Market was valued at USD 3.05 Billion in 2024 and is anticipated to grow USD 4.28 Billion by 2030 with a CAGR of 5.81%.

Pages	82
Market Size	2024: USD 3.05 Billion
Forecast Market Size	2030: USD 4.28 Billion
CAGR	2025-2030: 5.81%
Fastest Growing Segment	Online
Largest Market	South
Key Players	1. Andis Company 2. Conair Corporation 3. Koninklijke Philips N.V. 4. Manscaped, Inc. 5. Panasonic Corporation 6. Procter & Gamble 7. Spectrum Brands, Inc. 8. Vega 9. Wahl Clipper Corporation 10. Walker & Company Brands

Single Blade Safety Razor Market Outlook

According to our latest research, the Global Single Blade Safety Razor market size was valued at $1.2 billion in 2024 and is projected to reach $2.05 billion by 2033, expanding at a CAGR of 6.2% during 2024–2033. The primary factor fueling the growth of the single blade safety razor market globally is the rising consumer preference for sustainable, eco-friendly grooming products alongside increased awareness about skin health and reduced irritation compared to multi-blade razors. With a growing segment of environmentally conscious consumers and a shift away from disposable plastic razors, both established brands and new entrants are leveraging innovative materials and design to meet evolving end-user expectations, driving robust market expansion across all regions.

Regional Outlook

North America currently holds the largest share of the global single blade safety razor market, accounting for approximately 38% of the total market value in 2024. This dominance is attributed to a mature grooming culture, widespread adoption of premium personal care products, and a strong presence of established brands. The region benefits from high disposable incomes, advanced retail infrastructure, and a growing movement toward sustainable and zero-waste products, particularly in the United States and Canada. Regulatory support for sustainable packaging and a robust e-commerce ecosystem further bolster market penetration. In addition, North American consumers are increasingly seeking high-quality, durable grooming solutions, making stainless steel and chrome razors particularly popular. The region’s mature market status is underscored by steady year-on-year growth and a high degree of product innovation, including limited-edition collaborations and artisanal offerings.

Asia Pacific is the fastest-growing region in the single blade safety razor market, projected to register a remarkable CAGR of 8.5% during the forecast period. This accelerated growth is fueled by rising disposable incomes, a burgeoning middle class, and increased grooming awareness among both men and women. Countries like China, India, and Japan are witnessing a surge in demand for premium grooming products due to urbanization and shifting lifestyle trends. The proliferation of online retail channels and aggressive marketing by both global and local brands are further catalyzing adoption. In addition, the region is experiencing significant investments in manufacturing capabilities and supply chain enhancements, enabling competitive pricing and wider product accessibility. As consumers in Asia Pacific become more discerning about product quality and sustainability, demand for stainless steel and titanium razors is expected to rise, creating lucrative opportunities for both domestic and international players.

Emerging economies in Latin America, the Middle East, and Africa are gradually embracing single blade safety razors, though adoption is somewhat tempered by localized challenges. In these regions, market expansion is influenced by factors such as limited consumer awareness, price sensitivity, and the dominance of low-cost disposable razors. However, a growing urban population, increasing exposure to global grooming trends, and supportive government policies aimed at reducing plastic waste are beginning to shift consumer preferences. Specialty stores and online retail channels are playing a pivotal role in introducing premium grooming products to new demographics. Despite infrastructure and distribution challenges, these regions represent untapped potential for market players willing to invest in targeted marketing, education campaigns, and localized product offerings. As regulatory frameworks around sustainability evolve, adoption rates are expected to accelerate in the medium to long term.

Report Scope

Attributes	Details
Report Title	Single Blade Safety Razor Market Research Report 2033
By Product Type	Stainless Steel, Chrome, Titanium, Plastic, Others
By End-User	Men, Wo

Straight Razor Market Outlook

According to our latest research, the Straight Razor market size was valued at $203 million in 2024 and is projected to reach $347 million by 2033, expanding at a CAGR of 6.1% during 2024–2033. The resurgence of traditional grooming rituals, combined with a growing preference for sustainable and long-lasting shaving solutions, has fueled global demand for straight razors. This market is also benefitting from increased consumer awareness regarding the environmental impact of disposable razors, prompting a shift towards more durable and eco-friendly alternatives. The straight razor market is further augmented by the rising influence of social media and grooming influencers who advocate for classic shaving techniques, thereby driving adoption among both new and returning users.

Regional Outlook

North America currently holds the largest share of the global straight razor market, accounting for over 35% of total revenue in 2024. This dominance is attributed to the region’s mature grooming culture, widespread acceptance of premium men’s grooming products, and the presence of established brands. Additionally, the United States and Canada have witnessed a revival in traditional barbershop culture, where straight razors are a staple. This, combined with high disposable income and a strong e-commerce infrastructure, has enabled consumers to access a wide variety of straight razors, ranging from artisanal to luxury brands. Regulatory standards promoting product safety and quality further contribute to the region’s robust market performance.

The Asia Pacific region is projected to be the fastest-growing market for straight razors, with an anticipated CAGR of 8.2% during the forecast period. This growth is primarily driven by increasing urbanization, rising disposable incomes, and a growing male grooming industry in countries such as China, India, and Japan. The proliferation of online retail platforms has made straight razors more accessible to a broader consumer base. Furthermore, the influence of Western grooming trends and the expanding barbershop industry in metropolitan areas have significantly contributed to the adoption of straight razors. Strategic investments by international brands and local manufacturers in marketing and product innovation are also accelerating market growth in this region.

Emerging economies in Latin America, the Middle East, and Africa are experiencing gradual adoption of straight razors, albeit with unique challenges. In these regions, traditional shaving methods and cost sensitivity remain prevalent, limiting the widespread uptake of premium straight razors. However, localized marketing campaigns, the introduction of affordable product lines, and increasing awareness of grooming standards are gradually shifting consumer preferences. Policy reforms aimed at supporting small and medium enterprises in the grooming sector, along with improved distribution networks, are expected to facilitate steady market growth. Nevertheless, the market faces hurdles such as limited brand visibility, counterfeit products, and inconsistent regulatory enforcement, which could impede rapid expansion.

Report Scope

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Attributes	Details
Report Title	Straight Razor Market Research Report 2033
By Product Type	Carbon Steel Straight Razors, Stainless Steel Straight Razors, Disposable Blade Straight Razors, Others
By End-User	Men, Women, Barbershops, Others
By Distribution Channel	Online Stores, Supermarkets/Hypermarkets, Specialty Stores, Others
By Blade Type	Fixed Blade, Replaceable Blade
Regions Covered	North America, Europe, Asia Pacific, Latin America and Middle East & Africa

Learn about the rising demand for safety razor blades in the United States and how the market is expected to grow over the next decade. By 2035, the market volume is projected to reach 557M units and the market value to reach $159M.

The United States Fabric Shavers Market report segments the industry into By Product (Handheld Manual Fabric Shaver, Electric Fabric Shaver, Battery Operated/Charged Fabric Shaver), By End-User (Residential, Commercial), and By Distribution Channel (Hypermarket/Supermarket, Specialty Stores, Multi Brand Stores, Online Channels). Get five years of historical data and five-year forecasts.

Number of Businesses statistics on the Shaving Razor Manufacturing industry in the US

The safety razor blade market in the United States is expected to see an increase in demand over the next decade, with a projected growth in both volume and value. By 2035, the market is forecasted to reach 557 million units and $159 million in value.

US safety razor blade market forecast: slight growth to 557M units (+0.1% CAGR) and $159M value (+0.7% CAGR) by 2035. Analysis of consumption, production, imports, and exports.

Cartridge Razor Market Outlook

According to our latest research, the Global Cartridge Razor market size was valued at $3.1 billion in 2024 and is projected to reach $4.7 billion by 2033, expanding at a CAGR of 4.7% during 2024–2033. The primary driver behind this robust growth is the increasing emphasis on personal grooming and hygiene across both developed and developing economies. As disposable incomes rise and urbanization accelerates, consumers are seeking convenient, effective, and safe shaving solutions. Cartridge razors, known for their ease of use, precision, and minimal risk of nicks and cuts, have become the preferred choice for a broad demographic. The market’s expansion is further fueled by ongoing innovations in razor design and blade technology, which enhance user experience and cater to evolving consumer preferences.

Regional Outlook

North America continues to dominate the cartridge razor market, accounting for the largest share of global revenue in 2024. This region’s mature market is characterized by high consumer awareness, widespread adoption of advanced grooming products, and a strong presence of leading brands such as Gillette and Schick. The United States, in particular, leads in per capita consumption due to ingrained grooming habits and a culture that emphasizes personal appearance. The market here is further supported by aggressive marketing campaigns, premium product launches, and the proliferation of subscription-based razor delivery services. Regulatory policies ensuring product safety and quality also contribute to consumer trust and brand loyalty, cementing North America’s position as the primary revenue generator in the global cartridge razor market.

Asia Pacific is emerging as the fastest-growing region in the cartridge razor market, projected to register a CAGR of 6.2% from 2024 to 2033. Rapid urbanization, rising disposable incomes, and changing lifestyles are driving demand for personal grooming products among both men and women in countries such as China, India, and Japan. The youth population, coupled with increasing influence of Western grooming trends and the expansion of organized retail, is fueling market growth. International and local brands are investing heavily in this region, launching products tailored to local preferences and skin types. E-commerce growth and digital marketing strategies are also expanding market reach, making cartridge razors more accessible to a broader consumer base.

In emerging economies across Latin America, the Middle East, and Africa, the cartridge razor market is gaining traction but faces unique adoption challenges. Limited consumer awareness, price sensitivity, and the prevalence of traditional shaving methods such as straight razors or electric shavers can hinder growth. However, localized marketing campaigns, product affordability initiatives, and the expansion of modern retail infrastructure are gradually improving market penetration. Policy reforms aimed at promoting manufacturing and reducing import tariffs on grooming products are also fostering growth. As these regions continue to urbanize and modernize, the adoption of cartridge razors is expected to accelerate, albeit from a smaller base compared to North America and Asia Pacific.

Report Scope

Attributes	Details
Report Title	Cartridge Razor Market Research Report 2033
By Product Type	Disposable Cartridge Razors, Reusable Cartridge Razors
By Blade Type	2-Blade, 3-Blade, 4-Blade, 5-Blade, Others
By End User	Men, Women, Unisex
By Distribution Channel	Supermarkets/Hypermarkets, Online Stores, Convenience Stores, Specialty Stores, Others
Regions Covered	North America, Europe, Asia Pacific, Latin America and Middle East & Africa <

In 2024, the U.S. razor market increased by 37% to $3.6B, rising for the fourth year in a row after two years of decline. In general, consumption posted perceptible growth. Over the period under review, the market hit record highs in 2024 and is likely to continue growth in the immediate term.