The United States rum market was valued at USD 1.65 Billion in 2024. The industry is expected to grow at a CAGR of 5.50% during the forecast period of 2025-2034 to attain a valuation of USD 2.82 Billion by 2034.

The combined revenue in the 'Rum' segment of the alcoholic drinks market in the United States was modeled to be ************ U.S. dollars in 2024. Between 2018 and 2024, the combined revenue rose by *********** U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The combined revenue will steadily rise by *********** U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Rum.

Premiumization has defined the industry, with consumers opting for higher-quality, higher-priced spirits. A shift in consumer preferences toward craft and artisanal spirits has fueled growth in new production sites and encouraged merger and acquisition activity among major producers that seek to expand product portfolios. Despite this, mounting competition from imports, other alcoholic beverages and disruptions caused by the COVID-19 pandemic have ultimately caused revenue to dwindle over the past five years. Rum Production industry revenue has contracted at a CAGR of 2.3% over the past five years and is expected to total $1.5 billion in 2024, when revenue will jump by an estimated 0.6%. Profit has also decreased over the past five years amid rising labor fees. The COVID-19 pandemic and the associated economic downturn shifted revenue channels. As on-premise drinking sites such as restaurants and bars shut their doors, consumers flocked to off-premise channels. Retail sales at liquor and grocery stores surged, partially offsetting losses from on-premise drinking sites. As health and safety mandates eased and the economy began to recover, pent-up demand for on-premise establishments contributed to revenue growth in the latter half. Premiumization will continue to support sales of high-margin spirits, although a rise in competition will continue to suppress the industry. Exports of rum will benefit from a devaluation of the US dollar, which will also slow import competition. Increased social gatherings will also boost demand and stimulate industry participation levels. Rum Production industry revenue is expected to expand at a CAGR of 1.5% to $1.6 billion over the five years to 2029.

In 2024, the combined volume per capita in the 'Rum' segment of the alcoholic drinks market in the United States was modeled to be **** litres. Between 2018 and 2024, the figure dropped by **** litres, though the decline followed an uneven course rather than a steady trajectory. The combined volume per capita is forecast to decline by **** litres from 2024 to 2030, fluctuating as it trends downward.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Rum.

The US rum market is projected to grow steadily, with a volume CAGR of +0.4% and a value CAGR of +0.6% through 2035. This analysis covers consumption, production, trade dynamics, and price trends for the industry.

The global Rum market is estimated to be worth USD 18.0 billion in 2024 and is projected to reach a value of USD 25.4 billion by 2034, expanding at a CAGR of 3.5% over the assessment period of 2024 to 2034

Attributes	Description
Estimated Global Rum Business Size (2024E)	USD 18.0 billion
Projected Global Rum Business Value (2034F)	USD 25.4 billion
Value-based CAGR (2024 to 2034)	3.5%

Semi-Annual Demand Update for the Global Rum Industry

Particular	Value CAGR
H1	2.9% (2023 to 2033)
H2	3.2% (2023 to 2033)
H1	3.4% (2024 to 2034)
H2	3.7% (2024 to 2034)

Analysis of Top Countries Driving Rum Production and Consumption

Countries	CAGR 2024 to 2034
United States	2.9%
Germany	3.0%
United Kingdom	2.7%
India	3.2%
Brazil	2.5%

Rum Industry Analysis by Product Type, Quality Grade, and Distribution Channel

Segment	Flavored and Spiced Rum (Rum Type)
Value Share (2024)	42.6%

Segment	Coconut (Flavor Type)
Value Share (2024)	28.6%

In 2023, Bacardi accounted for the largest share of the market among rum brands in the United States at ** percent. Of the leading brands, Sailor Jerry had the smallest share of sales volume at *** percent.

Market Overview:

The global black Rum market is projected to grow at a CAGR of 5.5% from 2022 to 2030. The market growth can be attributed to the increasing demand for black rum in bottle stores, bars, online, restaurants, and other applications. North America is projected to lead the global black rum sales market with a share of 36% by 2030. Asia Pacific is projected to be the fastest-growing region with a CAGR of 6.8%.

Product Definition:

Black Rum is the black rum. Black rum is a type of rum that is aged in Oak Barrels for a minimum of two years. It has a dark color and a strong flavor. Black Rum are important because they help to support the economy by generating revenue for businesses and creating jobs. They also contribute to tourism by attracting people to distilleries and other places where black rum is made or sold.

20% or Below Alcohol by Volume:

20% or below Alcohol by Volume (ABV) is a concentration of alcohol that contains 0.8 grams of alcohol per United States fluid ounce. It has no federal regulations and is not regulated by the Federal Food, Drug, and Cosmetic Act (FFDCA). However, it is considered to be in the range for alcoholic beverage consumption as defined by the American Society of Engineers (ASCE) with a score of 4.1 out of 7.

75% or Above Alcohol by Volume:

75% or above alcohol by volume (ABV) is the concentration of alcohol that falls between 40% and 50%. It is used to make black rum. The higher the percentage, the younger and more raw the product. Low-end rums are often made with sugarcane as a sweetener; mid-range products are made from molasses, while high-end products are made from fresh sugarcane juice.

RUM & CACHACA have been gaining traction in the global spirits market, with their unique flavors and cultural significance. While rum is widely recognized for its Caribbean roots, Cachaça offers a distinct Brazilian twist, often used in the popular cocktail Caipirinha. The growing interest in these spirits is driven by a desire for authentic and diverse drinking experiences. As consumers become more adventurous in their choices, the market for RUM & CACHACA is expected to expand, offering new opportunities for producers and retailers alike. This trend is particularly evident in regions where there is a strong appreciation for traditional and craft spirits.

Application Insights:

The demand for black rum is projected to witness growth in the bottle stores, bars, and restaurant segments. Bottle stores are to be the fastest-growing application segment over the forecast period owing to increasing consumer preference for premium alcohol products. The segment accounted for a market share of around 40% in 2019 on account of growing retail chain expansion by multinational companies such as Carlsberg, Heineken, and Diageo among others across developing countries including India, China, and Brazil.

The online segment is also likely to witness significant growth over the forecast period owing to increased internet penetration coupled with rising disposable income levels among consumers from developing countries including South Africa, Morocco, and Saudi Arabia. The other applications include importers/importers warehouse clubs & supermarkets which mainly stock imported products along with local ones thus offering an opportunity for foreign brands such as Captain Morgan or Smirnoff among others.

The interplay between RUM and CACHACA is fascinating, as both spirits share a common heritage yet offer distinct characteristics. Rum, with its rich history and variety, has been a staple in many cultures, while Cachaça, often referred to as Brazilian rum, brings its own unique flavor profile to the table. The combination of these two spirits in cocktails and culinary applications is gaining popularity, as mixologists and chefs explore the possibilities of blending their flavors. This exploration not only enhances the consumer experience but also contributes to the rising sales and market presence of both RUM and CACHACA.

Regional Analysis:

North America was the largest market for global black rum and accounted for a share of more than 35.0% in 2021 owing to high demand from U.S., Canada, and Mexico. The region is projected to witness significant growth over the forecast period on account of an increasing number of restaurants se

In 2023, Bacardi was the leading rum brand in the United States with about **** million * liter cases sold. Captain Morgan was the second best selling brand with **** million in case sales.

Employment statistics on the Rum Production industry in the US

This statistic presents the rum market share in the United States for the 52 weeks ended **************. In that time period, the two rum brands Captain Morgan and Bacardi captured a share of over ********** of the U.S. rum market. In the same year, Captain Morgan recorded volume sales of about **** million * liter cases in the United States, dropping to **** million * liter cases the following year.

Spiced/Flavored Rum Market size was valued at USD 7.09 Billion in 2023 and is projected to reach USD 9.79 Billion by 2031, growing at a CAGR of 4.12% from 2024 to 2031.

Key Market Drivers • Growing Cocktail Culture and Premiumization: The growing popularity of artisan cocktails and premium spirits is propelling the spiced rum market. According to the Distilled Spirits Council of the United States (DISCUS), premium rum sales increased by 12.3% in 2023, with flavored and spiced variations accounting for 38% of overall rum sales. The International Wine and Spirits Record (IWSR) revealed that global premium rum consumption climbed by 15.2% in 2023, with spiced varieties leading the way at 23%. • Millennial and Gen Z Consumer Preferences: Younger consumers strongly favor flavored spirits. According to the US Bureau of Labor Statistics' Consumer Expenditure Survey, millennials spent 35% more on flavored spirits in 2023 than in 2021, with spiced rum ranking among the top three choices. According to the National Restaurant Association's 2023 Beverage Trends Report, 68% of consumers aged 21 to 34 choose flavored spirits over regular options, with spiced rum cocktails witnessing a 45% increase in orders. • Rising Bar and Restaurant Industry: The hospitality industry's revival and growth are driving up demand for spiced rum. According to the World Travel and Tourism Council (WTTC), worldwide hospitality spending increased by 28% in 2023 compared to 2022. According to the European Commission's Food and Beverage Service Statistics, bar and restaurant income increased by 18.5% in 2023, with specialty cocktails made with spiced rum accounting for 22% of spirits-based beverage sales.

Canadean’s "Rum (Spirits) Market in United States – Outlook to 2020: Market Size, Growth and Forecast Analytics" provides data on United States Rum market, providing marketers with the essential tools to understand their own and their competitors’ position in the market. Thus allowing them to use the information to accurately identify the areas where they want to compete in the future. This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics that account for overall Rum sales and which categories and segments will see growth in the coming years.This is an on-demand research handbook and will be delivered within 2 working days (excluding weekends) of the purchase. Note: Certain content / sections in the research handbook may be removed or altered based on the availability and relevance of data. Read More

According to Cognitive Market Research, the global Rum market size is USD 15842.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 6.00% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 6336.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 4752.66 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 3643.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.0% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD 792.11 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 316.84 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.7% from 2024 to 2031.
The Hypermarkets or Supermarkets held the highest Rum market revenue share in 2024.

Market Dynamics of Rum Market

Key Drivers

The rising popularity of craft rum is driving market growth

The popularity of premium and craft rums in the global market, with diverse styles, innovative and unique flavors is driving market growth. Consumers are now seeking enhanced and unique drinking experiences, and are willing to pay a premium for high-quality craft rums with compelling brand stories, leading to the popularity of this segment of drinks. Social media platforms are playing a significant role in promoting craft rum brands, increasing consumer awareness and interest. The rise in bars and restaurants offering unique artisanal flavors and the rise of tourism and experiential consumption are attracting rum enthusiast globally.

For instance, global brand Bacardi is investing in flavors local tastes. Innovation is a cornerstone of BACARDÍ’s success. The brand’s flavored spirits have become the fastest-growing segment in its portfolio. Products like Mango Chilli and Ginger reflect BACARDÍ’s ability to blend global expertise with local flavors, catering to India’s diverse consumer preferences.

(Source:https://www.indianretailer.com/interview/retail-people/profiles/how-bacardi-redefining-rum-culture-india)

Increasing Online Sales of Rum to Boost Market Growth

The rise in rum sales via e-commerce platforms is the main trend driving industry expansion. The tendency of buying rum online has been strengthened by the transition to internet shopping during the COVID-19 epidemic, which provides consumers with convenience and security. Specialty liquor stores and online retailers such as Total Wine and More have increased the variety of brands, flavors, and ages they offer. Descriptive product descriptions, evaluations, and ratings help consumers make well-informed decisions. This trend is also being driven by the increasing popularity of online tastings and events, like Master of Malt's "Rum Masterclass," which encourages communication between experts and enthusiasts. As a result, online rum market keeps growing, offering customers convenience and diversity in a growing retail environment.

Restraint Factor for the Rum Market

Strict government regulations in the beer industry pose a challenge

The global rum market faces several restraints. Government regulations and restrictions is one such restraint that adversely affects the growth of the market by limiting advertising, restricting sales and impacting consumer behavior. Governments across many regions restrict the advertising of alcohol, given the concerns about public health and addiction. Such restrictions limit the effectiveness of marketing campaigns, making it harder for alcohol brands to reach consumers.

For instance, the alcohol industry in India operates within one of the most complex regulatory frameworks in the world. Regulations vary from state to state, making the sector a challenging arena for alcohol brands This makes it difficult to move production between states and navigate different tax structures and duties.

Some regions, like the Middle East have strict laws which limits alcohol consumption and drives demand for non-alcoholic alternatives instead.

(Source:https://www.financialexpress.com/business/...

The global spiced and flavored rum market is anticipated to grow significantly during the forecast period of 2025-2033. In 2025, the market was valued at million USD and is projected to reach million USD by 2033, exhibiting a CAGR of %. The increasing popularity of craft cocktails, the growing demand for premium spirits, and the rising consumer interest in unique and flavorful beverages are the primary drivers of market growth. North America and Europe are the dominant regions in the spiced and flavored rum market, with the United States and the United Kingdom being the key contributors. The presence of established spirits companies, a well-developed cocktail culture, and a high disposable income in these regions have fueled market growth. Asia Pacific is expected to witness the fastest growth due to the increasing affluence, the growing middle class, and the rising popularity of international cuisine in the region. Tanduay Distillers, United Spirits, Pernod Ricard, Maine Craft Distilling, Altitude Spirits, Heaven Hill Distilleries, Suntory Holdings, Destileria Serralles, and Sazerac are some of the key players operating in the global spiced and flavored rum market.

In 2024, the combined volume per capita in the 'Rum' segment of the alcoholic drinks market in the United States was modeled to be 0.44 litres. Between 2018 and 2024, the figure dropped by 0.05 litres, though the decline followed an uneven course rather than a steady trajectory. The combined volume per capita is forecast to decline by 0.03 litres from 2024 to 2030, fluctuating as it trends downward.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Rum.

Rum (Spirits) the Market in United States of America – Outlook to 2023: Market Size, Growth and Forecast Analytics is a broad level market review of Rum the Market in United States of America. The research handbook provides up-to-date market size data for period 2013-2018 and illustrative forecast to 2023 covering key market aspects like Sales Value and Volume for Rum and its variants Dark Rum & Light Rum. Read More

The global dark rum market is expected to expand, with its value estimated at USD 997.8 million in 2025 and projected to reach USD 1,579.5 million by 2035, registering a CAGR of 4.7% during the forecast period.

Attributes	Description
Estimated Industry Size (2025E)	USD 997.8 Million
Projected Industry Value (2035F)	USD 1579.6 Million
Value-based CAGR (2025 to 2035)	4.7%

Top Countries Advancing the Dark Rum Market

Country	CAGR (2025 to 2035)
United States	5.6%
United Kingdom	5.2%
Germany	6.1%
China	7.4%
India	5.8%

The average rum import price stood at $4.3 per litre in May 2025, with a decrease of -28.2% against the previous month.

Tanduay was the leading brand of rum in the world in 2023 with sales of **** million cases. Bacardi was the second largest global rum brand that year, with a sales volume of about **** million-9 liter cases. Global Spirits IndustryThe term “spirits” refers to an alcoholic beverage that has been distilled, contains no added sugar, and has at least 20 percent alcohol by volume. The term is derived from the medieval practice of alchemy and refers to the essential liquid element obtained from a substance through distillation, the “spirit” of the substance, so to speak. Popular spirits include whiskey, rum, vodka, tequila, and gin, among others. Made from fermented sugar cane or molasses, rum first rose to prominence in the sugar cane fields of the Caribbean in the 17th century; which still remains the center of world production. Despite being around for centuries, rum is still seen as a relatively unexploited segment. Indeed it is already a diverse and eclectic category with a wide geographic spread but there are a number of regions where it remains relatively underdeveloped. Rum has been described as a bit more relaxed and carefree, even maverick compared to other spirits categories