The United States Hair Care Market Report is Segmented by Product Type (Shampoo, Conditioner, and More), Nature (Natural/Organic, and Conventional/Synthetic), Price Range (Mass and Premium), and Distribution Channel (Supermarkets/Hypermarkets, Online Retail Stores, and More). The Market Forecasts are Provided in Terms of Value (USD).

The revenue in the 'Hair Care' segment of the beauty & personal care market in the United States was modeled to amount to ************ U.S. dollars in 2024. Between 2018 and 2024, the revenue rose by *********** U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************ U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Hair Care.

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US Hair Care Market Size 2025-2029

The US hair care market size is forecast to increase by USD 4.39 billion at a CAGR of 4.6% between 2024 and 2029.

The Hair Care Market in the US is characterized by a diverse range of offerings, with a focus on color variety and natural ingredients. The availability of an extensive array of color shades in hair care products caters to consumers' desire for personalized looks and self-expression. This trend is particularly evident in popular product categories such as hair dyes and hair chalks. Another significant market driver is the increasing demand for natural and organic hair care products. Consumers are becoming more health-conscious and are seeking alternatives to traditional hair care products that contain harsh chemicals. As a result, companies are investing in research and development to create formulations using natural and organic ingredients.
However, the market also faces challenges, including the prevalence of counterfeit hair care products. The proliferation of these products not only undermines brand reputation but also poses potential safety risks to consumers. Companies must invest in robust anti-counterfeiting measures to protect their intellectual property and ensure consumer safety. Additionally, the market is witnessing the emergence of innovative product categories, such as hair care supplements and hair growth treatments. These offerings cater to consumers seeking holistic solutions for hair health and growth. Companies that can effectively address consumer needs in these areas and differentiate themselves from competitors will have a competitive edge in the market.
In conclusion, the Hair Care Market in the US presents both opportunities and challenges. Companies that can cater to consumers' desire for personalized looks, natural ingredients, and innovative solutions while addressing the issue of counterfeit products will be well-positioned to succeed in this dynamic market.

What will be the size of the US Hair Care Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The hair care market in the US is a dynamic and innovative industry, encompassing a wide range of products and services. From hair care research and development to retail sales, this sector caters to various consumer needs. Styling tools, such as hair curling irons and straighteners, remain popular choices for consumers seeking to enhance their hair's appearance. Hair care formulations focusing on hair loss prevention, repair, and growth stimulation continue to gain traction. Scalp health and hair repair are increasingly important areas of focus, with many brands investing in research and innovation. Hair care education and training for professionals play a crucial role in ensuring consumers receive expert advice and services.
The use of natural ingredients for hair care, including those for hair strengthening and texture modification, is a growing trend. Hair care e-commerce platforms have disrupted traditional retail channels, offering convenience and competitive pricing. Heat protection and color protection are essential features in many hair care products, catering to consumers' concerns for hair damage. The hair care industry continues to evolve, with a strong focus on branding, distribution, and community engagement to meet the diverse needs of consumers.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Price Range

  Mass
  Premium
  Luxury


Product

  Hair color
  Shampoo
  Conditioner
  Others


End-User

  Male
  Female
  Unisex


Geography

  North America

    US

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The hair care market in the US is a dynamic and evolving industry, encompassing a range of products and services. Subscription boxes deliver personalized hair care solutions, while hair growth products and hair styling tools address various concerns such as split ends and hair damage. Aloe vera and vitamin E are popular natural ingredients for hair care, and hair extensions offer a quick solution for length and volume. Hair cuts and keratin treatments are common salon services, and vegan and cruelty-free options cater to ethical consumers. Coloring products, hair masks, and hair serums are essential hair care items, with sulfate-free, silicone-free, and paraben-free options available.

Hair porosity and elasticity tests help consumers choose the right hair care products, and professional-grade hair dryers a

United States Hair Care Market was valued at USD 17.01 billion in 2024 and is anticipated to grow USD 20.86 billion by 2030 with a CAGR of 3.52%

The United States shampoo market reached USD 5.28 Billion in 2024. The market is expected to grow at a CAGR of 4.10% between 2025 and 2034, reaching almost USD 7.89 Billion by 2034.

The U.S. hair care market was valued at USD 13.57 billion in 2023 and is projected to reach USD 14.45 billion by 2029, growing at a CAGR of 1.06%.

From the selected regions, the ranking by revenue in the 'Hair Care' segment of the beauty & personal care market is led by the United States with **** billion U.S. dollars and is followed by China (*** billion U.S. dollars). In contrast, the ranking is trailed by Ethiopia with ****** million U.S. dollars, recording a difference of **** billion U.S. dollars to the United States. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the beauty & personal care market and a ranking of subsegments in Thailand regarding revenue in the Beauty & Personal Care market as a whole. The Statista Market Insights cover a broad range of additional markets.

The US hair care market, a significant segment of the global industry, is experiencing steady growth, driven by several key factors. The market's value in 2025 is estimated at $10 billion (assuming a proportional representation of the US market within the global $16.73 billion figure, considering its economic size and consumer spending habits). This segment is fueled by increasing consumer awareness of hair health and beauty, leading to higher spending on premium products and specialized treatments. The rising popularity of natural and organic hair care products, driven by concerns about chemical ingredients and sustainability, further boosts market growth. E-commerce platforms have also significantly impacted the sector, offering a wider product selection and convenience to consumers. Key trends include the expansion of personalized hair care solutions catering to specific hair types and concerns (e.g., color-treated hair, damaged hair, fine hair), as well as the increasing adoption of technologically advanced hair care tools and appliances. Competitive pressures among established players like Procter & Gamble, Unilever, and L'Oréal, alongside the emergence of smaller niche brands, ensures market dynamism. While economic fluctuations could pose a restraint, the overall outlook for the US hair care market remains positive, projecting continued growth over the forecast period. The projected Compound Annual Growth Rate (CAGR) of 3.49% for the global market suggests a similar growth trajectory for the US market. This moderate growth reflects a maturing market, though substantial opportunities exist within niche segments. Growth will likely be driven by innovation in product formulations (e.g., incorporating advanced technologies and natural ingredients), expansion into new distribution channels, and targeted marketing campaigns focusing on specific demographics and hair concerns. The continued dominance of major players will likely be challenged by smaller, agile brands leveraging direct-to-consumer strategies and personalized marketing. The rise of social media influencers and online reviews will continue shaping consumer preferences and brand loyalty within this segment. Ultimately, the US hair care market's future hinges on its capacity to innovate, adapt to evolving consumer preferences, and leverage digital platforms effectively. Recent developments include: In August 2022: Proctor & Gamble's brand, Head & Shoulders, launched a new shampoo range for dry scalp care. The company launched a few more hair care shampoos with different properties like smooth, silky, and anti-hair fall shampoos., In September 2021: L'Oréal filed a patent on its natural sugar-based curly hair styling formula. An international beauty major, the company developed a hair styling formulation for curly hair from a blend of sugar compounds and plant fiber, offering a natural and lightweight alternative to film-forming polymer and silicone products., In August 2021: Procter & Gamble formally launched its newest hair care brand, Nou. It is sold through Walmart and expanded to other stores in the United States.. Notable trends are: Escalating Expenditure on Hair Care Products.

United States Men's Hair Care Products Market is projected to reach USD 3,178.59 by 2031, growing at a CAGR of 5.21% from 2023-2031.

OGX was the leading shampoo brand in the United States in 2019, accounting for approximately *** percent of total market sales. With a sales volume of around *** million U.S. dollars, OGX managed to outperform other leading shampoo brands like Garnier Whole Blends.

Shampoo sales in the U.S. are not cutting short
The shampoo industry is the largest and most profitable segment of the thriving U.S. haircare market. Most Americans use shampoo every day or at least several times per week. Contrary to many other grooming and beauty products, shampoo is used by both male and female customers. While being specifically marketed towards one group or the other, it is mainly fragrance and packaging that set shampoos for men and women apart.

What makes a shampoo brand popular?
Due to the vast amount of shampoos available at different price points, shampoo brands are competing for shelf space. In order to attract and maintain a loyal customer base, companies like L’Oréal are spending large sums of money on research and development (R&D). Shoppers choose their products depending on factors like price, the appeal of the packaging, and list of ingredients. As a growing number of consumers now actively look for natural haircare products, sulfate- and paraben-free shampoos are becoming increasingly popular.

The United States hair care market value is projected to grow at a CAGR of 3.60% between 2025 and 2034. The market is being aided by the growing focus on scalp and hair health among customers.

The North America Hair Care Market report segments the industry into Product Type (Shampoo, Conditioner, Hair Loss Treatment Products, Hair Styling Products, Perms and Relaxants, Hair Colorants, Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Pharmacies/Drug Stores, Online Retail Stores, and more), and Geography (United States, Canada, and more).

According to Cognitive Market Research, The Global Hair Shampoo market size is USD 30.6 billion in 2023 and will expand at a compound annual growth rate (CAGR) of 4.80% from 2023 to 2030.

The demand for Hair Shampoos is rising due to the growing popularity of herbal shampoo and the high demand for this product.
Demand for Hypermarkets and Supermarkets remains higher in the Hair Shampoo market.
The Health category held the highest Hair Shampoo market revenue share in 2023.
Asia Pacific Hair Shampoo will continue to lead, whereas the North American Hair Shampoo market will experience the most substantial growth until 2030.

Growing Emphasis on Hair Health and Wellness to Provide Viable Market Output

The hair shampoo market experiences a significant boost from the growing consumer emphasis on hair health and wellness. Increasing awareness of the importance of maintaining healthy hair, coupled with a desire for personalized and effective hair care routines, drives the demand for specialized shampoos. Consumers are seeking products with natural and nourishing ingredients, catering to various hair types and concerns. This driver pushes manufacturers to innovate, introducing formulations that address specific hair care needs and promote overall hair health, fostering a dynamic and responsive market to evolving consumer preferences.

In December 2022, Ouai Haircare expanded its dandruff care range by introducing a new anti-dandruff shampoo in the United States. According to the company, the product contains 2% salicylic acid, an FDA-approved ingredient that effectively alleviates dandruff symptoms and targets the bacteria that cause dandruff, providing relief to the scalp.

(Source: www.businesswire.com/news/home/20221212005019/en/OUAI-Launches-Anti-Dandruff-Shampoo)

Shifting Consumer Preferences towards Sustainable and Natural Products to Propel Market Growth

A key driver shaping the hair shampoo market is the shifting consumer preferences towards sustainable and natural products. With heightened environmental awareness, consumers are seeking eco-friendly and cruelty-free options. This trend influences purchasing decisions, prompting manufacturers to develop shampoos with plant-based ingredients, biodegradable packaging, and ethical sourcing practices. As eco-consciousness becomes integral to consumer choices, brands incorporating sustainability into their product offerings gain a competitive edge.

In October 2022, Auretics Limited, India's leading online retail platform, introduced the expansion of its organic shampoo line with the debut of Miracle Aura premium onion black seed hair shampoo. The company asserts that the shampoo contains vitamin C, vitamin E, antioxidants, onion seed oil, castor oil, argan oil, and Biotin, which help revitalize tired scalp and weak hair.

(Source: businessnewsthisweek.com/business/auretics-introduces-its-own-researched-onion-oil-shampoo/)

Market Dynamics of the Hair Shampoo Market

Key Drivers for Hair Shampoo Market

Increasing Hair Care Awareness: Consumers are becoming increasingly knowledgeable about scalp health and the science of hair, which is driving the demand for specialized formulations. The emergence of hair wellness as an integral part of self-care routines is contributing to the rise in premium shampoo sales. Educational content on social media regarding various hair types and concerns significantly influences purchasing choices. This trend transforms shampoo from a mere cleansing product into a therapeutic treatment.

Clean Beauty Trend: The demand for formulations free from toxins is on the rise, as consumers meticulously examine ingredient lists. Brands are reformulating their products to remove sulfates, parabens, and silicones while ensuring effectiveness. Certifications such as EWG Verified and COSMOS are becoming increasingly significant. This transition is compelling manufacturers to emphasize ingredient transparency.

E-Commerce and Customization: Direct-to-consumer brands are utilizing AI-driven quizzes to suggest tailored shampoo regimens. Subscription services guarantee the consistent delivery of personalized hair care products. Virtual try-on features and augmented reality consultations are enhancing the online shopping experience. These digital advancements are reshaping consumer interaction.

Key Restraints for Hair Shampoo Market

Greenwashing Challenges: ...

The market for pet shampoo sold for commercial purposes was worth approximately ***** million U.S. dollars in the United States in 2018. This figure was forecast to increase to around ***** million by 2025.

Shampoo (Haircare) Market in the United States of America – Outlook to 2025; Market Size, Growth and Forecast Analytics is a broad level market review of Shampoo Market in the United States of America. Read More

This statistic shows the projected market revenue of dry shampoo in the U.S. from 2015 to 2025. In 2018, the value of the North American dry shampoo market amounted to about *** million U.S. dollars and was forecast to reach **** billion by 2025.

The global hair care products market, valued at $91.01 billion in 2025, is projected to experience steady growth, driven by several key factors. Rising consumer awareness of hair health and styling, coupled with increasing disposable incomes in developing economies, fuels demand for premium and specialized hair care products. The market is segmented by product type (shampoo, conditioner, hair loss treatments, hair colorants, styling products, and others) and distribution channel (supermarkets/hypermarkets, specialty stores, drug stores/pharmacies, online retail, and others). The dominance of established players like Unilever, Procter & Gamble, L'Oréal, and Johnson & Johnson reflects the market's mature nature, yet opportunities exist for niche brands focusing on natural, organic, and sustainable ingredients. Growth is further propelled by innovative product development, including personalized hair care solutions and technologically advanced formulations addressing specific hair concerns like damage repair and scalp health. This trend towards personalization caters to diverse hair types and needs, driving higher average selling prices and overall market expansion. While the market demonstrates strong fundamentals, certain restraints remain. Fluctuations in raw material costs, particularly for natural and organic ingredients, can impact profitability. Furthermore, the increasing regulatory scrutiny surrounding the safety and efficacy of certain hair care chemicals necessitates ongoing adaptation and investment in research and development. Competitive pressures, especially from emerging brands with innovative and ethically sourced products, require established players to maintain their market share through effective branding and product differentiation. The continued expansion of e-commerce channels presents both opportunities and challenges, requiring brands to navigate online marketing and logistics effectively to reach a wider consumer base. Geographical variations in consumer preferences and market penetration necessitate region-specific strategies to optimize growth potential. The projected Compound Annual Growth Rate (CAGR) of 3.39% suggests a consistent, albeit moderate, expansion over the forecast period (2025-2033). Recent developments include: September 2023: Sally Beauty expanded its product portfolio by launching the third extension to the bond bar product line, including four new bonding products, including a first-to-market shampoo, and three versatile styling products globally, including Brazil., July 2023: L’Oréal partnered with Verily, an Alphabet precision health tech company, and launched “My Skin & Hair Journey,” a multi-year study that helped researchers to better understand the biological, clinical, and environmental factors that contribute to skin and hair health over time., May 2023: Procter & Gamble Co brand Head & Shoulders, one of the top anti-dandruff shampoos, introduces BARE – H&S’s first-ever nine-ingredient anti-dandruff shampoo in the United States. This new anti-dandruff formula is free from sulfates, silicones, and dyes, with a recyclable bottle that contains 45% less plastic.​, March 2023: Godrej Consumer Products (GCPL) expanded its product portfolio by launching short and long hair pack options for both men and women, starting at just INR 15.. Key drivers for this market are: Growing Appeal For Natural and Organic Hair Care Products, Increased Consumer Spending on Hair Care Products. Potential restraints include: Growing Appeal For Natural and Organic Hair Care Products, Increased Consumer Spending on Hair Care Products. Notable trends are: Increased Consumer Spending on Hair Care Products.

The global shampoo market, valued at approximately $XX million in 2025 (assuming a logical extrapolation from the provided data and considering typical market sizes for this sector), is projected to experience robust growth, driven by a compound annual growth rate (CAGR) of 4.78% from 2025 to 2033. This expansion is fueled by several key factors. Rising disposable incomes, particularly in developing economies, are increasing consumer spending on personal care products, including shampoos. The burgeoning demand for specialized shampoos catering to specific hair types (e.g., anti-dandruff, kids' shampoo, and medicated shampoos) contributes significantly to market growth. Furthermore, the expanding e-commerce sector provides convenient access to a wide variety of shampoo brands and types, boosting online sales and overall market reach. A shift towards natural and organic ingredients and sustainable packaging is also shaping consumer preferences and influencing product innovation within the industry. Competitive landscape analysis reveals key players like L'Oréal SA, Unilever PLC, and Procter & Gamble Company fiercely competing through product diversification, strategic acquisitions, and aggressive marketing campaigns. However, the market faces certain restraints. Fluctuating raw material prices can impact production costs and profitability, potentially leading to price hikes. Stringent regulations regarding chemical composition and environmental concerns influence product formulations and necessitate ongoing research and development. Furthermore, the increasing prevalence of counterfeit products and the potential for saturation in certain market segments pose challenges to sustained growth. To mitigate these challenges, manufacturers are focusing on premiumization strategies, introducing innovative product features, and leveraging digital marketing to connect with consumers effectively. Geographic expansion, particularly in emerging markets, offers significant untapped potential. The market segmentation by product type (2-in-1, anti-dandruff, etc.) and distribution channel (supermarkets, online retail, etc.) provides valuable insights for strategic planning and investment decisions. Regional variations in consumer preferences and market dynamics necessitate tailored marketing strategies for optimal success. Recent developments include: March 2023: REIN launched the styling anti-dandruff shampoo in Australia for discerning consumers who value performance and aesthetics. As per the company's claim, the shampoo is formulated with natural extracts and oils ingredients to moisture and repair hair., December 2022: Ouai Haircare elevated its dandruff care category with the launch of Ouai's anti-dandruff shampoo in the United States. As per the company's claim, the product is formulated using the Food and Drug Administration (FDA)-approved ingredient, 2% salicylic acid, to relieve dandruff symptoms and break down dandruff-causing bacteria to soothe the scalp., October 2022: Auretics Limited, India's largest online retail platform, unveiled the expansion of organic shampoo with the launch of Miracle Aura premium onion black seed hair shampoo. As per the company's claim, the shampoo is infused with vitamin C, vitamin E, anti-oxidants, onion seed oil, castor oil, argan oil, and Biotin, which aid in the rejuvenating-tired scalp and weak hair., February 2021: St Botanica launched the 'GO Range' for Hair Care. The GO colored purple shampoo from this range is made from linseed oil, purple mica, and sunflower oil. It is specially designed for bleached and blonde hair.. Notable trends are: Rising Awareness for Natural and Organic Hair Care Products.

For the fifth year in a row, the U.S. shampoo market recorded growth in sales value, which increased by 4.7% to $5.2B in 2024. In general, the total consumption indicated a buoyant expansion from 2012 to 2024: its value increased at an average annual rate of +5.2% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption increased by +67.5% against 2019 indices.

The Hair Care Market report segments the industry into Product Type (Shampoo, Conditioner, Hair Loss Treatment Products, Hair Colorants, Hair Styling Products, Perms and Relaxants, Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Stores, Pharmacies/ Drug Stores, Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa).