As of July 2024, Apple’s iPhone 15 was the most popular smartphone model sold in the United States, accounting for over **** percent of total smartphone sales. The iPhone was the most popular smartphone in the United States at that time, occupying four spots in the top five. Apple and Samsung: two leading competitors Apple and Samsung are the leading smartphone vendors in the United States with a combined market share of almost ** percent in the second quarter of 2023. The two smartphone vendors dominate the U.S. smartphone market not only in terms of sales, but also when it comes to customer satisfaction: Samsung’s Galaxy line and the Apple iPhones are the highest ranked smartphone models on the American customer satisfaction index. In line with their successes in the United States, Apple and Samsung also lead the global smartphone market, albeit to a lesser degree – the two brands have a combined market share of close to ** percent. Smartphone penetration the highest in the United States Smartphone sales value in the United States more than doubled in the last decade, making the U.S. one of the major smartphone markets globally. In 2024, over *** million smartphones were forecast to be sold, with the number of U.S. smartphone users forecast expected to grow in the coming years.

Apple and Samsung were the leading smartphone vendors by the share of shipments in the United States in the second quarter of 2025, at ** percent and ** percent, respectively. Lenovo ranked third, having accounted for ** percent of shipments. Global smartphone market While Apple continues to lead the U.S. smartphone market, it has traditionally lagged on the global scale. Samsung has been the leading smartphone vendor worldwide since 2012. However, Samsung’s lead in terms of market share has started to dwindle in recent years, meaning that Apple and other Chinese competitors, such as Xiaomi, vivo, and Huawei, have seen a boost in the smartphone industry. Apple’s traction on the global scale in 2020 comes from its move towards 5G-enabled smartphones, which have doubled sales in one year, from 2020 to 2021, alone. Apple is currently the leading vendor in terms of global 5G smartphone shipments. The introduction of 5G throughout the world brings with it the possibility to upheave the smartphone market as we know it. Are U.S. consumers satisfied with Apple and Samsung phones? Apple and Samsung not only lead the smartphone market in the United States in terms of usage but also in terms of customer satisfaction. The highest ranked smartphone models on the American customer satisfaction index are nearly all Samsung Galaxy and Apple iPhone models. Furthermore, it appears that U.S. smartphone users are unlikely to change their primarily used smartphone brand anytime soon.

USD 142.83 Billion in 2024; projected USD 209.28 Billion by 2033; CAGR 4.33%.

The forecast released in January 2022 anticipated a 1.7 billion U.S. dollar increase in the sales value of smartphones sold in the United States, for a total of 74.7 billion U.S. dollars in sales.

Apple and Samsung lead U.S. smartphone market    

Apple and Samsung are the leading smartphone vendors in the United States with a combined sales market share of close to 70 percent. Both companies have witnessed increasing market shares in recent years, although Samsung’s market share decreased in 2019. Together, the leading smartphone brands are used by around 75 percent of smartphone users in the United States.

Higher smartphone usage in urban areas and high-income groups    

Smartphone penetration in the United States varies according to location. Compared to rural areas, smartphone usage in urban and suburban areas is higher by over ten percent (195003). Smartphone penetration also correlates with income as higher income groups have larger smartphone penetration rates . Overall, the trend over the past years seems to be that the growth in penetration is somewhat the same over the different groups but that the adoption level of smartphones was initially higher with urban groups and higher income groups when smartphones first hit the market. This could be as a result of the high initial price of smartphones- only people with higher incomes could afford them, and the higher demand for network coverage in urban areas due to there being more smartphone users.

The statistic shows the share of the population in the United States that uses a smartphone in the United States from 2018 to 2025. In 2025, ***** percent of the population in the United States is forecast to use a smartphone. Smartphone user penetration - additional information A smartphone can be defined as a mobile device that uses an identifiable operating system and has a more advanced technological capability than a basic mobile phone. The number of U.S mobile users who have a smartphone is set to more than triple between 2011 and 2017 to almost ** percent of all mobile users. This means that the number of overall smartphone users is forecast to top *********** by 2017. The smartphone penetration rate of mobile users is similarly high in the United Kingdom, with over ** percent expected to own a smart device by 2017. However the smartphone market is set to grow at a slower rate in China with just under half of mobile users forecast to own a smartphone in 2017. The percentage is even lower in India where ** percent of mobile phone users are predicted to use a smartphone by 2017. Android phones and iPhones remain the most popular choice for smartphones with the two respective Operating Systems holding ** percent of the market sales in the U.S. in 2013. This trend looks set to continue with two new competing smartphones on the market, the Samsung Galaxy Note 4 (Android) and the iPhone 6 (iOS), both unveiled in 2014.

USD 6338.95 Million in 2024; projected USD 45470.54 Million by 2033; CAGR 24.5%.

Understand how consumer behavior impacts the USA Smartphones Market, which grew from USD 54.69 billion in 2018 to USD 61.9 billion in 2023, representing a CAGR of 2.51%.

Apple, Samsung and LG are the leading smartphone OEMs (Original Equipment Manufacturers) in the United States as of March 2024. Apple holds the highest market share with **** percent, a slight decrease from their share in January 2024. Consistent growth in global smartphone users     The number of smartphone users worldwide has consistently increased in recent years. This growth in smartphone users is forecast to continue, reaching over *** billion by 2026. The coronavirus (COVID-19) outbreak was forecasted to reduce the global smartphone unit shipments in 2020. At the end of 2020, it was possible to see that the number of smartphone units shipped in 2020 had decreased compared to previous years. However, smartphone shipment reached its peak in 2016 and has steadily declined since.

According to Cognitive Market Research, the global smartphone market size will be USD 492814.8 million in 2025. It will expand at a compound annual growth rate (CAGR) of 7.10% fro m 2025 to 2033.

North America held the major market share for more than 40% of the global revenue with a market size of USD 182341.48 million in 2025 and will grow at a compound annual growth rate (CAGR) of 4.9% from 2025 to 2033.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 142916.29 million.
APAC held a market share of around 23% of the global revenue with a market size of USD 118275.55 million in 2025 and will grow at a compound annual growth rate (CAGR) of 9.1% from 2025 to 2033.
South America has a market share of more than 5% of the global revenue with a market size of USD 18726.96 million in 2025 and will grow at a compound annual growth rate (CAGR) of 6.1% from 2025 to 2033.
The Middle East had a market share of around 2% of the global revenue and was estimated at a market size of USD 19712.59 million in 2025 and will grow at a compound annual growth rate (CAGR) of 6.4% from 2025 to 2033.
Africa had a market share of around 1% of the global revenue and was estimated at a market size of USD 10841.93 million in 2025 and will grow at a compound annual growth rate (CAGR) of 6.8% from 2025 to 2033.
Android are the fastest growing segment of the smartphone industry

Market Dynamics of Smartphone Market

Key Drivers for Smartphone Market

The Growing Internet Penetration to Boost Market Growth

The increased internet penetration worldwide is considerably supporting smartphone market growth. The need for smartphones is growing as more areas, particularly in developing nations, get access to reasonably priced and dependable internet services. Additionally, for online activities like social media, e-commerce, video streaming, and remote work, consumers are depending more and more on smartphones. Furthermore, government programs to increase digital infrastructure and connection are speeding up this trend even more. Additionally, smartphones act as the main entry point as internet connection becomes a need rather than a luxury, propelling ongoing development and rising market growth. For instance, in March 2025, Adtran and Sonic Fiber Internet announced their strategic partnership to provide a 50Gbit/s passive optical network (50G PON) connection in California. In order to fulfil the increasing demand for faster speeds and greater capacity throughout the United States, Sonic has partnered to ensure that it will continue to provide ultra-fast internet services.

https://www.adtran.com/en/newsroom/press-releases/20241101-adtran-and-sonic-fiber-internet-partner-to-deliver-50g-pon-connectivity-across-california

Rising Disposable Income to Boost Market Growth

One of the main factors propelling the expansion of the smartphone market is rising disposable income, particularly in emerging economies. People are more inclined to spend money on cellphones and other modern technology when their financial situation improves. Additionally, because of their increased purchasing power, users may now invest in mid-range or premium smartphones with cutting-edge features instead of only basic phones. Further promoting smartphone adoption is the fact that rising income levels frequently correspond with an increase in the demand for digital services. In addition, the smartphone market is still growing as a result of customers’ increased spending power and preference for convenience, connectivity, and more scalable solutions.

Restraint Factor for the Smartphone Market

Rising Security and Privacy Issues Will Limit Market Growth

The expansion of the smartphone market is anticipated to be constrained by growing security and privacy concerns. Concerns about data breaches, hacking, and spying have grown dramatically as cellphones contain sensitive financial, personal, and professional data. Moreover, customers are hesitant to embrace new apps or technologies because they are growing more concerned about how their data is gathered, shared, and safeguarded. Furthermore, some brands’ credibility has been damaged by well-publicized instances of data breaches and illegal access. Growing regulatory scrutiny and compliance requirements could also impede industry expansion and innovation, particularly in areas with stringent privacy...

In the United States, Apple has been the leading mobile device vendor since 2010. In 2024, the company owned over ** percent of the market. Samsung's market share increased during that period, peaking at roughly ** percent in 2022, before declining to ***** percent in 2024.

The refurbished smartphone market size expects a considerable valuation bump, from US$ 80,415.90 million in 2024 to US$ 258,824.2 million by 2034. The updated report points to a CAGR of 12.40% CAGR from 2024 to 2034. That is a slight rise from the earlier CAGR of 11.90% observed between 2019 and 2023.

Attributes	Details
Market Size, 2023	US$ 71,735.90 million
Market Size, 2024	US$ 80,415.90 million
Market Size, 2034	US$ 258,824.2 million
Value CAGR (2024 to 2034)	12.40%

Category-wise Insights

Segment	Refurbished Smartphone (Product Type)
Value Share (2024)	54.60%

Segment	Individual User (Application)
Value Share (2024)	59.40%

Country-wise Insights

Countries	Value CAGR (2024 to 2034)
United States	7.30%
Germany	7.90%
Japan	17.70%
India	19.50%
Australia	9.10%

Apple's iOS continues to hold the largest share of the smartphone operating systems market in the United States, claiming more than **** of the market in 2024. Apple's share of the U.S. market has remained stable since 2018, when it accounted for around ** percent. This is reflected in all markets, with Apple's global share remaining stable year-on-year. Apple growing at home Under CEO Tim Cook, Apple has continued to follow a stunning growth trajectory. Apple became the first U.S. company with a market capitalization exceeding two trillion dollars, just two years on from becoming the first trillion-dollar company. The iPhone, responsible for much of the company’s growth, has cemented its status as the smartphone of choice for many Americans during recent quarters. Google's Android operating system is a close competitor in the U.S. OS market, accounting for around ** percent of the market as of **********. However, Apple commands a far wider lead in the U.S. smartphone manufacturer market, with the Android user base split between various vendors such as Samsung and Motorola. Apple’s popularity across markets Apple has seen success with the iPhone in developed markets across the globe. iPhones accounted for **** of the **** most-sold handsets in the United Kingdom as of ************, and four of the leading five in Germany. Yet, the high price of Apple devices puts Apple at a disadvantage outside of wealthier markets. In Africa, iOS accounted for around ** percent of the mobile OS market in *************, while Android dominated with an ** percent share.

United States Used Smartphone Market size was valued at USD 8.37 Billion in 2024 and is projected to reach USD 12.52 Billion by 2031, growing at a CAGR of 5.70% during the forecasted period 2024 to 2031.

The United States used smartphone market is driven by several key factors. Economic considerations play a significant role, as consumers seek cost-effective alternatives to new devices, particularly in light of the rising prices of flagship smartphones. Environmental awareness and sustainability concerns are also driving demand, with more consumers opting for used smartphones to reduce electronic waste. The rapid pace of technological advancement leads to frequent upgrades, resulting in a steady supply of high-quality used devices entering the market. Additionally, improvements in refurbishment processes and the availability of certified pre-owned programs enhance consumer confidence in the quality and reliability of used smartphones. The proliferation of online marketplaces and trade-in programs offered by major retailers and carriers further facilitate the buying and selling of used smartphones, contributing to market growth.

Access North America Luxury Cell Phone Industry Overview which includes North America country analysis of (United States, Canada, Mexico), market split by Type, Application, Operating System, Distribution Channel, Material, Price Range, Connectivity

The foldable smartphone market is poised for explosive growth, transitioning from a niche luxury item to a more mainstream product category. Valued at $18.9 billion in 2021, the market is projected to surge to over $87.9 billion by 2033, driven by a robust CAGR of 13.67%. This expansion is fueled by continuous innovation in flexible display technology, increasing consumer demand for larger screens in compact forms, and aggressive product development by key industry players. While North America and Asia-Pacific currently lead in adoption, emerging markets show significant potential. However, challenges such as high initial costs and concerns about screen and hinge durability remain significant hurdles to mass adoption. The future of the market will depend on manufacturers' ability to reduce prices, enhance product resilience, and optimize software to fully leverage the unique form factor.

Key strategic insights from our comprehensive analysis reveal:

The market's high compound annual growth rate (CAGR) of 13.67% indicates a rapid shift in consumer preference towards innovative form factors, presenting a lucrative opportunity for manufacturers who can overcome early technological hurdles.
North America and Asia-Pacific are the dominant battlegrounds, collectively accounting for over 51% of the market share in 2025. The United States, China, and Japan are critical markets requiring focused marketing and distribution strategies.
While the premium segment drives current revenue, the key to long-term, sustainable growth lies in addressing affordability and durability. Strategic focus on mid-range foldable options and advancements in materials like Ultra-Thin Glass (UTG) are essential.

Global Market Overview & Dynamics of Foldable Smartphone Market Analysis The global foldable smartphone market is experiencing a dynamic phase of rapid evolution and adoption. Initially a novelty, these devices are now gaining traction due to significant improvements in display technology, hinge mechanisms, and overall usability. The core appeal lies in their ability to offer a large, tablet-like screen for media consumption and productivity while maintaining the portability of a standard smartphone. This duality is attracting tech enthusiasts and professionals alike. As competition intensifies, prices are expected to decrease, further accelerating market penetration and shifting the landscape of the premium smartphone segment. Global Foldable Smartphone Market Drivers

Demand for Larger Screen Real Estate: Consumers increasingly desire larger displays for enhanced multitasking, gaming, and media streaming. Foldable phones provide a tablet-sized screen that conveniently fits into a pocket, directly addressing this demand.
Technological Advancements in Flexible Displays: Innovations in OLED technology and the development of more durable materials like Ultra-Thin Glass (UTG) have significantly improved the reliability and user experience of foldable screens, boosting consumer confidence.
Competitive Push from Major OEMs: Leading smartphone manufacturers are heavily investing in R&D and marketing for their foldable lineups, creating a competitive environment that accelerates innovation, feature enhancement, and market awareness.

Global Foldable Smartphone Market Trends

Diversification of Form Factors: Manufacturers are experimenting with various folding styles beyond the initial book-style and clamshell designs, including rollable and multi-fold concepts, to cater to different user needs.
Integration of Advanced Productivity Features: The inclusion of stylus support, desktop-mode software (like Samsung DeX), and optimized multitasking interfaces is positioning foldable phones as powerful productivity tools for professionals.
Focus on Price Reduction and Accessibility: A key trend is the effort to introduce more affordable foldable models to capture a wider audience, moving the technology from a niche luxury to a more mainstream premium category.

Global Foldable Smartphone Market Restraints

High Manufacturing and Retail Costs: The complex engineering and specialized components, particularly the flexible display and hinge, result in a high price tag that remains the primary barrier to mass-market adoption.
Durability and Longevity Concerns: Despite improvements, consumers remain cautious about the long-term reliability of the folding mechanism and the susceptibility of the flexible screen to scra...

Samsung was the leading foldable smartphone vendor in 2025, with a forecast market share of 35.4 percent. Chinese manufacturers also play a role in the foldable market, with Huawei holding 34.3 percent of the market, while Honor and Xiaomi held smaller shares. Foldables: a growing market Popular in the early 2000s, foldables are making a comeback now, but with new and innovative shapes, displays, and features. Recently, the foldable smartphone market has grown, with shipments forecast to increase even further in the coming years, reaching around 70 million by 2027. Several players have joined the foldable smartphone industry. While Samsung led the market in terms of shipments in 2023 and is expected to lead it also in 2024, Huawei and Xiaomi are forecast to ship more foldables in 2024. Are foldables popular among consumers? When purchasing a foldable smartphone, consumers have a wide range of choices in terms of displays, sizes, and prices. According to a 2023 survey conducted in the United States., China, and South Korea, over half of smartphone users from those countries stated they would be willing to purchase a foldable as their next phone. The reasons behind such choices vary, from cheaper prices, to display features to battery capabilities.

USD 922.89 Million in 2024; projected USD 6529.67 Million by 2033; CAGR 24.92%.

The United States had one of the highest smartphone penetration rates in the world as of 2022, with 81.6 percent of the population using a smartphone. France recored the highest smartphone penetration rate, 82.6 percent.

Smartphone user numbers are growing The number of global smartphone users has constantly been growing ever since the first smartphones hit the market, surpassing the three billion mark for the first time in 2019. This growth trend is forecast to continue over the next few years, adding several hundred million smartphone users annually to the global user base. As the sales of new smartphones have plateaued at around 1.5 billion units annually, the growth in user numbers is supported by a growing market for used and refurbished phones. Some estimates put the global market for used phones at 39 to 52 billion U.S. dollars by the early to mid 2020s.

The North American IT device market, encompassing PCs (laptops, desktops, tablets), and phones (landlines, smartphones, feature phones), is a significant and dynamic sector. The market's size in 2025 is estimated at $XXX million (a value needs to be provided or logically estimated based on available data and global market trends for similar regions). A compound annual growth rate (CAGR) of 1.60% from 2025 to 2033 projects substantial growth, driven primarily by increasing smartphone penetration, particularly among younger demographics, and the ongoing demand for advanced computing capabilities in both personal and professional settings. Factors such as growing adoption of cloud computing and the Internet of Things (IoT) are contributing to this growth. However, market saturation in certain segments, particularly in the PC market, and the lengthening replacement cycles of devices are acting as restraints. The market is further segmented geographically, with the United States and Canada representing the core of the North American market. The United States, due to its larger population and higher per capita income, commands a significantly larger share of this regional market. The competitive landscape is intensely competitive, with major players like Microsoft, Intel, Apple, Samsung, and Lenovo vying for market share. These companies are continuously innovating to stay ahead of the curve, with key strategies including the development of more powerful and energy-efficient processors, enhanced software and operating systems, and the integration of advanced features like AI and 5G connectivity. The continuous evolution of technology and consumer preferences is expected to shape the trajectory of the market in the coming years. Manufacturers are likely to focus on delivering value-added services alongside hardware, strengthening their competitive positions. The forecast period of 2025-2033 will witness the market expanding through both incremental growth and innovation within existing product categories and emerging markets. A detailed understanding of these market dynamics is crucial for effective strategy formulation by businesses and investors in this sector. Recent developments include: November 2022: Apple, the leading telephone brand in the world, introduced a satellite-enabled SOS service in the United States and Canada. Only iPhone 14 owners may utilize the service, which enables the device to transmit SOS signals in an emergency from a distance even if cellular networks are not accessible., April 2022: Microsoft Corp. announced an expansion of its strategic collaboration with MediaKind to open new possibilities for video content owners, broadcasters, operators, and businesses to speed up their transition to digital video. This new partnership is intended to improve the integration and optimization of both businesses' products, platforms, and cloud capabilities, enabling their respective clients in the media and entertainment sector and beyond to achieve new heights of success.. Key drivers for this market are: Robust Demand for Smartphones, Signidicant 5G Coverage in the Region. Potential restraints include: Robust Demand for Smartphones, Signidicant 5G Coverage in the Region. Notable trends are: Stellar Smart Phone Penetration.

The percentage of U.S. adults who own a smartphone has more than doubled since 2011. Only ** percent of all U.S. adults owned a smartphone in 2011, compared to ** percent of adults who owned a smartphone, as of May 2023. The share of U.S. adults owning a smartphone increased by ** percentage points the highlighted period.  Higher smartphone usage with males and higher-income groups     As smartphone penetration overall has increased over time in the United States, this trend can be observed in the split by gender as well. The penetration rate is not equally high though for both male and female users, as the usage amongst males is around five percent higher than amongst females in the United States. The smartphone penetration rate in the United States correlates appears closely related to with household income in the United States. In households with an annual income of more than ** thousand U.S. dollars the smartphone penetration rate is ** percent or higher, while on the other hand smartphone ownership in households with an annual income below this threshold is below ** percent. Apple leader in U.S. smartphone market     Apple is the leading vendor in the United States smartphone market with almost ** percent of U.S. mobile phone subscribers using an Apple device. Although Apple is the leading vendor in the United States, the Apple iOS operating system has a lower market share than its main competitor Google Android. As the Android operating system is used by the vast majority of smartphone vendors other than Apple, it combines the share of popular brands such as Samsung, LG, and Lenovo/Motorola.