The number of smartphone users in the United States was forecast to continuously increase between 2024 and 2029 by in total 17.4 million users (+5.61 percent). After the fifteenth consecutive increasing year, the smartphone user base is estimated to reach 327.54 million users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Mexico and Canada.

Manufacturers’ market share of smartphone sales in the United States is led by Apple and Samsung, with a market share of ** percent and ** percent, respectively, as of the second quarter of 2024. Next to Apple and Samsung are Lenovo and HMD, with respective market shares of ** and one percent.  Global smartphone market While Apple continues to lead the U.S. smartphone market, it has traditionally lagged behind on the global scale. Samsung has been the leading smartphone vendor worldwide since 2012. However, Samsung’s lead in terms of market share has started to dwindle in recent years, meaning that Apple and other Chinese competitors, such as Xiaomi, vivo, and Huawei, have seen a boost in the smartphone industry. Apple’s traction on the global scale in 2020 comes from its move towards 5G-enabled smartphones, which have doubled sales one year, from 2020 to 2021, alone. Apple is currently the leading vendor in terms of global 5G smartphone shipments. The introduction of 5G throughout the world brings with it the possibility to upheave the smartphone market as we know it. Are U.S. consumers satisfied with Apple and Samsung phones? Apple and Samsung not only lead the smartphone market in the United States in terms of usage, but also in terms of customer satisfaction. The highest ranked smartphone models on the American customer satisfaction index are nearly all Samsung Galaxy and Apple iPhone models. Furthermore, it appears that U.S. smartphone users are unlikely to change their primarily used smartphone brand anytime soon.

Understand how consumer behavior impacts the USA Smartphones Market, which grew from USD 54.69 billion in 2018 to USD 61.9 billion in 2023, representing a CAGR of 2.51%.

United States Smartphone Market was valued at USD 68.64 billion in 2024 and is anticipated to grow USD 96.21 billion by 2030 with a CAGR of 5.85%

As of July 2024, Apple’s iPhone 15 was the most popular smartphone model sold in the United States, accounting for over **** percent of total smartphone sales. The iPhone was the most popular smartphone in the United States at that time, occupying four spots in the top five. Apple and Samsung: two leading competitors Apple and Samsung are the leading smartphone vendors in the United States with a combined market share of almost ** percent in the second quarter of 2023. The two smartphone vendors dominate the U.S. smartphone market not only in terms of sales, but also when it comes to customer satisfaction: Samsung’s Galaxy line and the Apple iPhones are the highest ranked smartphone models on the American customer satisfaction index. In line with their successes in the United States, Apple and Samsung also lead the global smartphone market, albeit to a lesser degree – the two brands have a combined market share of close to ** percent. Smartphone penetration the highest in the United States Smartphone sales value in the United States more than doubled in the last decade, making the U.S. one of the major smartphone markets globally. In 2024, over *** million smartphones were forecast to be sold, with the number of U.S. smartphone users forecast expected to grow in the coming years.

United States (USA) Smartphone Market Forecast & Opportunities, 2017 by Applications & Operating Systems (OS) Market, Key Drivers, Restraints, Market Trends & Size.

The forecast released in January 2022 anticipated a 1.7 billion U.S. dollar increase in the sales value of smartphones sold in the United States, for a total of 74.7 billion U.S. dollars in sales.

Apple and Samsung lead U.S. smartphone market    

Apple and Samsung are the leading smartphone vendors in the United States with a combined sales market share of close to 70 percent. Both companies have witnessed increasing market shares in recent years, although Samsung’s market share decreased in 2019. Together, the leading smartphone brands are used by around 75 percent of smartphone users in the United States.

Higher smartphone usage in urban areas and high-income groups    

Smartphone penetration in the United States varies according to location. Compared to rural areas, smartphone usage in urban and suburban areas is higher by over ten percent (195003). Smartphone penetration also correlates with income as higher income groups have larger smartphone penetration rates . Overall, the trend over the past years seems to be that the growth in penetration is somewhat the same over the different groups but that the adoption level of smartphones was initially higher with urban groups and higher income groups when smartphones first hit the market. This could be as a result of the high initial price of smartphones- only people with higher incomes could afford them, and the higher demand for network coverage in urban areas due to there being more smartphone users.

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Smartphone Market Size 2025-2029

The smartphone market size is forecast to increase by USD 99.8 million, at a CAGR of 4.1% between 2024 and 2029.

The market is experiencing significant growth, driven by several key trends. One major factor is the increasing adoption of artificial intelligence (AI) in smartphones, enhancing user experience through features like voice recognition and facial recognition. Sensor fusion technology is another trend, enabling devices to collect and analyze data from various sensors for improved functionality and accuracy. However, ongoing trade wars are posing challenges to market growth, with tariffs and import taxes affecting smartphone sales, particularly in key markets. These trends and challenges are shaping the future of the smartphone industry.

What will be the Size of the Smartphone Market During the Forecast Period?

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The market continues to evolve, driven by advancements in telecom infrastructure and the proliferation of affordable handsets. Mobile phone users increasingly seek devices capable of leveraging 5G network technologies, with chipmakers responding by producing 5G chips for integration into mobile handsets. Android and Windows Phone operating systems dominate the market, while third-party originators challenge the status quo. Improved hardware and software capabilities enable advanced digital functions such as web browsing, music, video, gaming, and camera capability. The integration of artificial intelligence enhances user experience. Governmental assistance and the transition from feature phones to smartphones further fuel market growth. Overall, the market remains dynamic, with a focus on affordable, high-performance devices that cater to the diverse needs of consumers.

How is this Smartphone Industry segmented and which is the largest segment?

The smartphone industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Technology

  Android
  IOS
  Others


Price Range

  Between USD 150-USD 800
  Greater than USD 800
  Less than USD150


Screen Size

  Greater than 6 inches
  Between 5-6 inches
  Less than 5 inches


Geography

  APAC

    China
    India
    Japan
    South Korea


  Europe

    Germany
    UK
    France


  North America

    Canada
    US


  Middle East and Africa



  South America

    Brazil

By Technology Insights

The android segment is estimated to witness significant growth during the forecast period.

The Android operating system, provided by Alphabet Inc. (Google), is a globally popular choice for smartphones. With over 2.5 million apps available In the Google Play Store, users have access to a vast selection of applications catering to their diverse needs. Notable features of the Android OS include smart reply for messaging apps, focus mode options, Wi-Fi sharing via QR codes, and Google Assistant. Google offers essential web services such as Google Search, Google Maps, and YouTube free of charge. The Android OS's extensive feature set has contributed to its increasing popularity among consumers worldwide.

In addition, high-speed data connectivity and integration with Internet of Things (IoT) applications further enhance its appeal. Application developers create software for various lifestyle, social media, mobile utility, and other categories, ensuring a rich and diverse app ecosystem. The Android OS is written primarily in Java and C++, with support for in-app purchases and in-app course subscriptions.

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The android segment was valued at USD 203.60 million in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 48% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in APAC has experienced substantial growth, with China, Japan, India, South Korea, and Indonesia being the primary contributors to revenue generation. The expansion of urban populations and the subsequent increase in disposable income have fueled the demand for smartphones In the region. Key drivers of this market growth include the advancement of telecom infrastructure and the emergence of affordable smartphone options. Major global smartphone manufacturers have established manufacturing facilities in China, Taiwan, South Korea, Japan, and India to cater to the increasing demand.

Additionally, digital information consumption, human-computer interaction advancements, and t

United States Used Smartphone Market size was valued at USD 8.37 Billion in 2024 and is projected to reach USD 12.52 Billion by 2031, growing at a CAGR of 5.70% during the forecasted period 2024 to 2031.

The United States used smartphone market is driven by several key factors. Economic considerations play a significant role, as consumers seek cost-effective alternatives to new devices, particularly in light of the rising prices of flagship smartphones. Environmental awareness and sustainability concerns are also driving demand, with more consumers opting for used smartphones to reduce electronic waste. The rapid pace of technological advancement leads to frequent upgrades, resulting in a steady supply of high-quality used devices entering the market. Additionally, improvements in refurbishment processes and the availability of certified pre-owned programs enhance consumer confidence in the quality and reliability of used smartphones. The proliferation of online marketplaces and trade-in programs offered by major retailers and carriers further facilitate the buying and selling of used smartphones, contributing to market growth.

The United States smartphones market attained a volume of 162.02 Million Units in 2024. The industry is expected to grow at a CAGR of 4.00% during the forecast period of 2025-2034 to attain a volume of 239.83 Million Units by 2034.

The US smartphone market size was worth around USD 62.82 billion in 2023 and is predicted to grow to around USD 75.73 billion by 2032

According to Cognitive Market Research, the global smartphone market size will be USD 492814.8 million in 2025. It will expand at a compound annual growth rate (CAGR) of 7.10% fro m 2025 to 2033.

North America held the major market share for more than 40% of the global revenue with a market size of USD 182341.48 million in 2025 and will grow at a compound annual growth rate (CAGR) of 4.9% from 2025 to 2033.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 142916.29 million.
APAC held a market share of around 23% of the global revenue with a market size of USD 118275.55 million in 2025 and will grow at a compound annual growth rate (CAGR) of 9.1% from 2025 to 2033.
South America has a market share of more than 5% of the global revenue with a market size of USD 18726.96 million in 2025 and will grow at a compound annual growth rate (CAGR) of 6.1% from 2025 to 2033.
The Middle East had a market share of around 2% of the global revenue and was estimated at a market size of USD 19712.59 million in 2025 and will grow at a compound annual growth rate (CAGR) of 6.4% from 2025 to 2033.
Africa had a market share of around 1% of the global revenue and was estimated at a market size of USD 10841.93 million in 2025 and will grow at a compound annual growth rate (CAGR) of 6.8% from 2025 to 2033.
Android are the fastest growing segment of the smartphone industry

Market Dynamics of Smartphone Market

Key Drivers for Smartphone Market

The Growing Internet Penetration to Boost Market Growth

The increased internet penetration worldwide is considerably supporting smartphone market growth. The need for smartphones is growing as more areas, particularly in developing nations, get access to reasonably priced and dependable internet services. Additionally, for online activities like social media, e-commerce, video streaming, and remote work, consumers are depending more and more on smartphones. Furthermore, government programs to increase digital infrastructure and connection are speeding up this trend even more. Additionally, smartphones act as the main entry point as internet connection becomes a need rather than a luxury, propelling ongoing development and rising market growth. For instance, in March 2025, Adtran and Sonic Fiber Internet announced their strategic partnership to provide a 50Gbit/s passive optical network (50G PON) connection in California. In order to fulfil the increasing demand for faster speeds and greater capacity throughout the United States, Sonic has partnered to ensure that it will continue to provide ultra-fast internet services.

https://www.adtran.com/en/newsroom/press-releases/20241101-adtran-and-sonic-fiber-internet-partner-to-deliver-50g-pon-connectivity-across-california

Rising Disposable Income to Boost Market Growth

One of the main factors propelling the expansion of the smartphone market is rising disposable income, particularly in emerging economies. People are more inclined to spend money on cellphones and other modern technology when their financial situation improves. Additionally, because of their increased purchasing power, users may now invest in mid-range or premium smartphones with cutting-edge features instead of only basic phones. Further promoting smartphone adoption is the fact that rising income levels frequently correspond with an increase in the demand for digital services. In addition, the smartphone market is still growing as a result of customers’ increased spending power and preference for convenience, connectivity, and more scalable solutions.

Restraint Factor for the Smartphone Market

Rising Security and Privacy Issues Will Limit Market Growth

The expansion of the smartphone market is anticipated to be constrained by growing security and privacy concerns. Concerns about data breaches, hacking, and spying have grown dramatically as cellphones contain sensitive financial, personal, and professional data. Moreover, customers are hesitant to embrace new apps or technologies because they are growing more concerned about how their data is gathered, shared, and safeguarded. Furthermore, some brands’ credibility has been damaged by well-publicized instances of data breaches and illegal access. Growing regulatory scrutiny and compliance requirements could also impede industry expansion and innovation, particularly in areas with stringent privacy...

Apple's iOS continues to hold the largest share of the smartphone operating systems market in the United States, claiming more than **** of the market in 2024. Apple's share of the U.S. market has remained stable since 2018, when it accounted for around ** percent. This is reflected in all markets, with Apple's global share remaining stable year-on-year. Apple growing at home Under CEO Tim Cook, Apple has continued to follow a stunning growth trajectory. Apple became the first U.S. company with a market capitalization exceeding two trillion dollars, just two years on from becoming the first trillion-dollar company. The iPhone, responsible for much of the company’s growth, has cemented its status as the smartphone of choice for many Americans during recent quarters. Google's Android operating system is a close competitor in the U.S. OS market, accounting for around ** percent of the market as of **********. However, Apple commands a far wider lead in the U.S. smartphone manufacturer market, with the Android user base split between various vendors such as Samsung and Motorola. Apple’s popularity across markets Apple has seen success with the iPhone in developed markets across the globe. iPhones accounted for **** of the **** most-sold handsets in the United Kingdom as of ************, and four of the leading five in Germany. Yet, the high price of Apple devices puts Apple at a disadvantage outside of wealthier markets. In Africa, iOS accounted for around ** percent of the mobile OS market in *************, while Android dominated with an ** percent share.

The refurbished smartphone market size expects a considerable valuation bump, from US$ 80,415.90 million in 2024 to US$ 258,824.2 million by 2034. The updated report points to a CAGR of 12.40% CAGR from 2024 to 2034. That is a slight rise from the earlier CAGR of 11.90% observed between 2019 and 2023.

Category-wise Insights

Country-wise Insights

In the United States, smartphone unit shipments fluctuated between 2013 and 2024. In 2024, around *** million smartphones were shipped throughout the country, with this number expected to increase slightly to around ***** million by 2028.

Apple, Samsung and LG are the leading smartphone OEMs (Original Equipment Manufacturers) in the United States as of March 2024. Apple holds the highest market share with **** percent, a slight decrease from their share in January 2024. Consistent growth in global smartphone users     The number of smartphone users worldwide has consistently increased in recent years. This growth in smartphone users is forecast to continue, reaching over *** billion by 2026. The coronavirus (COVID-19) outbreak was forecasted to reduce the global smartphone unit shipments in 2020. At the end of 2020, it was possible to see that the number of smartphone units shipped in 2020 had decreased compared to previous years. However, smartphone shipment reached its peak in 2016 and has steadily declined since.

The North American IT device market, encompassing PCs (laptops, desktops, tablets), and phones (landlines, smartphones, feature phones), is a significant and dynamic sector. The market's size in 2025 is estimated at $XXX million (a value needs to be provided or logically estimated based on available data and global market trends for similar regions). A compound annual growth rate (CAGR) of 1.60% from 2025 to 2033 projects substantial growth, driven primarily by increasing smartphone penetration, particularly among younger demographics, and the ongoing demand for advanced computing capabilities in both personal and professional settings. Factors such as growing adoption of cloud computing and the Internet of Things (IoT) are contributing to this growth. However, market saturation in certain segments, particularly in the PC market, and the lengthening replacement cycles of devices are acting as restraints. The market is further segmented geographically, with the United States and Canada representing the core of the North American market. The United States, due to its larger population and higher per capita income, commands a significantly larger share of this regional market. The competitive landscape is intensely competitive, with major players like Microsoft, Intel, Apple, Samsung, and Lenovo vying for market share. These companies are continuously innovating to stay ahead of the curve, with key strategies including the development of more powerful and energy-efficient processors, enhanced software and operating systems, and the integration of advanced features like AI and 5G connectivity. The continuous evolution of technology and consumer preferences is expected to shape the trajectory of the market in the coming years. Manufacturers are likely to focus on delivering value-added services alongside hardware, strengthening their competitive positions. The forecast period of 2025-2033 will witness the market expanding through both incremental growth and innovation within existing product categories and emerging markets. A detailed understanding of these market dynamics is crucial for effective strategy formulation by businesses and investors in this sector. Recent developments include: November 2022: Apple, the leading telephone brand in the world, introduced a satellite-enabled SOS service in the United States and Canada. Only iPhone 14 owners may utilize the service, which enables the device to transmit SOS signals in an emergency from a distance even if cellular networks are not accessible., April 2022: Microsoft Corp. announced an expansion of its strategic collaboration with MediaKind to open new possibilities for video content owners, broadcasters, operators, and businesses to speed up their transition to digital video. This new partnership is intended to improve the integration and optimization of both businesses' products, platforms, and cloud capabilities, enabling their respective clients in the media and entertainment sector and beyond to achieve new heights of success.. Key drivers for this market are: Robust Demand for Smartphones, Signidicant 5G Coverage in the Region. Potential restraints include: Robust Demand for Smartphones, Signidicant 5G Coverage in the Region. Notable trends are: Stellar Smart Phone Penetration.

Access North America Luxury Cell Phone Industry Overview which includes North America country analysis of (United States, Canada, Mexico), market split by Type, Application, Operating System, Distribution Channel, Material, Price Range, Connectivity

The percentage of U.S. adults who own a smartphone has more than doubled since 2011. Only ** percent of all U.S. adults owned a smartphone in 2011, compared to ** percent of adults who owned a smartphone, as of May 2023. The share of U.S. adults owning a smartphone increased by ** percentage points the highlighted period.  Higher smartphone usage with males and higher-income groups     As smartphone penetration overall has increased over time in the United States, this trend can be observed in the split by gender as well. The penetration rate is not equally high though for both male and female users, as the usage amongst males is around five percent higher than amongst females in the United States. The smartphone penetration rate in the United States correlates appears closely related to with household income in the United States. In households with an annual income of more than ** thousand U.S. dollars the smartphone penetration rate is ** percent or higher, while on the other hand smartphone ownership in households with an annual income below this threshold is below ** percent. Apple leader in U.S. smartphone market     Apple is the leading vendor in the United States smartphone market with almost ** percent of U.S. mobile phone subscribers using an Apple device. Although Apple is the leading vendor in the United States, the Apple iOS operating system has a lower market share than its main competitor Google Android. As the Android operating system is used by the vast majority of smartphone vendors other than Apple, it combines the share of popular brands such as Samsung, LG, and Lenovo/Motorola.

The global market size of Mobile Phone and Smart Phone is $XX million in 2018 with XX CAGR from 2014 to 2018, and it is expected to reach $XX million by the end of 2024 with a CAGR of XX% from 2019 to 2024.
Global Mobile Phone and Smart Phone Market Report 2019 - Market Size, Share, Price, Trend and Forecast is a professional and in-depth study on the current state of the global Mobile Phone and Smart Phone industry. The key insights of the report:
1.The report provides key statistics on the market status of the Mobile Phone and Smart Phone manufacturers and is a valuable source of guidance and direction for companies and individuals interested in the industry.
2.The report provides a basic overview of the industry including its definition, applications and manufacturing technology.
3.The report presents the company profile, product specifications, capacity, production value, and 2013-2018 market shares for key vendors.
4.The total market is further divided by company, by country, and by application/type for the competitive landscape analysis.
5.The report estimates 2019-2024 market development trends of Mobile Phone and Smart Phone industry.
6.Analysis of upstream raw materials, downstream demand, and current market dynamics is also carried out
7.The report makes some important proposals for a new project of Mobile Phone and Smart Phone Industry before evaluating its feasibility.
There are 4 key segments covered in this report: competitor segment, product type segment, end use/application segment and geography segment.
For competitor segment, the report includes global key players of Mobile Phone and Smart Phone as well as some small players. At least 12 companies are included:
* Samsung Electronics
* Apple
* Huawei Technologies
* OPPO
* Vivo
* Xiaomi
For complete companies list, please ask for sample pages.
The information for each competitor includes:
* Company Profile
* Main Business Information
* SWOT Analysis
* Sales, Revenue, Price and Gross Margin
* Market Share

For product type segment, this report listed main product type of Mobile Phone and Smart Phone market
* Android
* iOS
* BlackBerry OS
* Windows
* Other
For end use/application segment, this report focuses on the status and outlook for key applications. End users sre also listed.
* Under 18 Years Old
* 18-45 Years Old
* 45-60 Years Old
* Above 60 Years Old

For geography segment, regional supply, application-wise and type-wise demand, major players, price is presented from 2013 to 2023. This report covers following regions:
* North America
* South America
* Asia & Pacific
* Europe
* MEA (Middle East and Africa)
The key countries in each region are taken into consideration as well, such as United States, China, Japan, India, Korea, ASEAN, Germany, France, UK, Italy, Spain, CIS, and Brazil etc.

Reasons to Purchase this Report:
* Analyzing the outlook of the market with the recent trends and SWOT analysis
* Market dynamics scenario, along with growth opportunities of the market in the years to come
* Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
* Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
* Market value (USD Million) and volume (Units Million) data for each segment and sub-segment
* Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
* Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
* 1-year analyst support, along with the data support in excel format.
We also can offer customized report to fulfill special requirements of our clients. Regional and Countries report can be provided as well.