The smoking prevalence in the United States was forecast to continuously decrease between 2024 and 2029 by in total two percentage points. After the eighth consecutive decreasing year, the smoking prevalence is estimated to reach 19.93 percent and therefore a new minimum in 2029. Shown is the estimated share of the adult population (15 years or older) in a given region or country, that smoke on a daily basis. According to the WHO and World bank, smoking refers to the use of cigarettes, pipes or other types of tobacco.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the smoking prevalence in countries like Canada and Mexico.
From 1965 to 2019, the prevalence of cigarette smoking in the U.S. has decreased from about ** percent to ** percent. Cigarette smoking is a known risk factor for many types of cancers, including lung cancer, bladder cancer and pancreatic cancer. Globally, tobacco use is one of the greatest risk factors for preventable diseases. There are several resources in the United States to help individuals quit smoking, including websites, hotlines, medications and text message programs. Smoking prevalence globally Globally, smoking prevalence has also decreased, and is projected to continue to decline through 2025. North America comprises a small percentage of the world’s cigarette smokers. The highest prevalence of tobacco smoking can be found in Europe, followed by the Western Pacific. In the past few decades, there have been stronger efforts made to reduce cigarette consumption in many parts of the world. Cigarettes are taxed separately in many countries and are often required to add health warnings to cigarette packaging for consumers. Smoking cessation measures Smoking prevention measures cover a broad range of targeted cigarette reduction. Common tobacco control policies include warning labels, advertising bans, and smoke-free environments. As of 2022, around ** percent of the world population lived in a place where there were warning labels on tobacco products.
As of 2023, the U.S. states with the highest smoking rates included West Virginia, Tennessee, and Louisiana. In West Virginia, around 20 percent of all adults smoked as of this time. The number of smokers in the United States has decreased over the past decades. Who smokes? The smoking rates for both men and women have decreased for many years, but men continue to smoke at higher rates than women. As of 2021, around 13 percent of men were smokers compared to 10 percent of women. Concerning race and ethnicity, smoking is least prevalent among Asians with just five percent of this population smoking compared to 13 percent of non-Hispanic whites. Health impacts of smoking The negative health impacts of smoking are vast. Smoking increases the risk of heart disease, stroke, and many different types of cancers. For example, smoking is estimated to be attributable to 81 percent of all deaths from lung cancer among adults 30 years and older in the United States. Smoking is currently the leading cause of preventable death in the United States.
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Historical chart and dataset showing U.S. smoking rate by year from 2000 to 2022.
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United States US: Smoking Prevalence: Total: % of Adults: Aged 15+ data was reported at 21.800 % in 2016. This records a decrease from the previous number of 22.300 % for 2015. United States US: Smoking Prevalence: Total: % of Adults: Aged 15+ data is updated yearly, averaging 23.900 % from Dec 2000 (Median) to 2016, with 9 observations. The data reached an all-time high of 31.400 % in 2000 and a record low of 21.800 % in 2016. United States US: Smoking Prevalence: Total: % of Adults: Aged 15+ data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s USA – Table US.World Bank: Health Statistics. Prevalence of smoking is the percentage of men and women ages 15 and over who currently smoke any tobacco product on a daily or non-daily basis. It excludes smokeless tobacco use. The rates are age-standardized.; ; World Health Organization, Global Health Observatory Data Repository (http://apps.who.int/ghodata/).; Weighted average;
In 2022, the prevalence of smoking among white U.S. adults was 12.7 percent. This statistic represents the prevalence of smoking in the United States as of 2022, by race and ethnicity.
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United States US: Smoking Prevalence: Males: % of Adults data was reported at 24.600 % in 2016. This records a decrease from the previous number of 25.100 % for 2015. United States US: Smoking Prevalence: Males: % of Adults data is updated yearly, averaging 26.800 % from Dec 2000 (Median) to 2016, with 9 observations. The data reached an all-time high of 34.500 % in 2000 and a record low of 24.600 % in 2016. United States US: Smoking Prevalence: Males: % of Adults data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s USA – Table US.World Bank: Health Statistics. Prevalence of smoking, male is the percentage of men ages 15 and over who currently smoke any tobacco product on a daily or non-daily basis. It excludes smokeless tobacco use. The rates are age-standardized.; ; World Health Organization, Global Health Observatory Data Repository (http://apps.who.int/ghodata/).; Weighted average;
As of 2022, around **** million adults in the United States were current cigarette smokers. Although this figure is still high, it is significantly lower compared to previous years. For example, in 2011, there were almost ** million smokers in the United States. Smoking demographics in the U.S. Although smoking in the U.S. has decreased greatly over the past few decades, it is still more common among certain demographics than others. For example, men are more likely to be current cigarette smokers than women, with ** percent of men smoking in 2021, compared to ** percent of women. Furthermore, non-Hispanic whites and non-Hispanic Blacks smoke at higher rates than Hispanics and non-Hispanic Asians, with almost ** percent of non-Hispanic whites smoking in 2022, compared to just under **** percent of non-Hispanic Asians. Certain regions and states also have a higher prevalence of smoking than others, with around ** percent of adults in West Virginia considered current smokers, compared to just *** percent in Utah. The health impacts of smoking The decrease in smoking rates in the United States over the past decades is due to many factors, including policies and regulations limiting cigarette advertising, promotion, and sales, price increases for cigarettes, and widespread awareness among the public of the dangers of smoking. According to the CDC, those who smoke are *** to **** times more likely to develop coronary heart disease and stroke and around ** times more likely to develop lung cancer than nonsmokers. In fact, it is estimated that around ** percent of lung cancer deaths in the United States can be attributed to cigarette smoking, as well as ** percent of larynx cancer deaths. Cigarette smokers are also much more likely to develop chronic obstructive pulmonary disease (COPD), with around ** percent of current smokers in the U.S. living with COPD in 2021, compared to just ***** percent of those who had never smoked.
The total number of cigarettes consumed in the United States has decreased over the past few decades. In 2015, around 267 billion cigarettes were consumed, compared to around 632 billion in 1980. This decrease is most likely due to a combination of higher taxes on cigarettes, restrictions on public smoking, and increased awareness of the health risks of smoking.
Health risks of smoking
The negative health impacts of smoking are now widely known and proven. Among men, smokers are 25 times more likely to develop lung cancer than nonsmokers. Smoking also increases the risk of coronary heart disease, stroke, and other cancers. Around 47 percent of deaths from oral cavity and pharynx cancers can be attributed to cigarette smoking as well as 45 percent of deaths from urinary bladder cancer.
Quitting
A large percentage of smokers want to quit, with up to 78 percent of those who smoke less than one pack a day wanting to do so. Quitting smoking can be extremely difficult, but there are many ways to assist in breaking the habit. Smoking cessation programs are one of the most popular wellness programs employers provide to employees in the United States.
Smoking rates for each Census Tract in Allegheny County were produced for the study “Developing small-area predictions for smoking and obesity prevalence in the United States.” The data is not explicitly based on population surveys or data collection conducted in Allegheny County, but rather estimated using statistical modeling techniques. In this technique, researchers applied the smoking rate of a demographically similar Census Tract to one in Allegheny County to compute a smoking rate.
A survey from the fall of 2023, found that the most used tobacco products among college students in the United States were e-cigarettes or other vape products. At that time, around 75 percent of college students who used tobacco products in the past three months reported they used e-cigarettes or other vape products. The same survey found that among college students who reported ever using a tobacco product, around 24 percent stated they used tobacco daily or almost daily in the past three months, while 26 percent had used just once or twice. What is the most popular kind of tobacco product in the United States? Although e-cigarettes are the most used tobacco product among college students, the most commonly used form of tobacco among U.S. adults is still regular combustible cigarettes. In 2021, around 10 percent of women and 13 percent of men were current cigarette smokers, compared to four percent of women and five percent of men who smoked e-cigarettes. However, e-cigarette use is much more common among younger adults, not just college students. In 2021, around 11 percent of those aged 18 to 24 years used e-cigarettes, while five percent smoked combustible cigarettes. Smoking trends in the United States Smoking in the United States has dramatically decreased over the past few decades. In 1965, it was estimated that around 42 percent of adults in the U.S. smoked, but this number was only about 14 percent in 2019. Nevertheless, that is still almost 31 million people who smoke and are at risk of premature death due to cancer, cardiovascular disease, or stroke, just a few of the risk factors of smoking. The state with the highest percentage of adults who smoke is West Virginia, while Utah has the lowest prevalence of smoking. In 2022, around 20 percent of adults in West Virginia smoked, compared to six percent in Utah.
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United States US: Prevalence of Current Tobacco Use: % of Adults data was reported at 24.300 % in 2022. This records a decrease from the previous number of 24.700 % for 2021. United States US: Prevalence of Current Tobacco Use: % of Adults data is updated yearly, averaging 27.100 % from Dec 2000 (Median) to 2022, with 8 observations. The data reached an all-time high of 31.500 % in 2000 and a record low of 24.300 % in 2022. United States US: Prevalence of Current Tobacco Use: % of Adults data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s United States – Table US.World Bank.WDI: Social: Health Statistics. The percentage of the population ages 15 years and over who currently use any tobacco product (smoked and/or smokeless tobacco) on a daily or non-daily basis. Tobacco products include cigarettes, pipes, cigars, cigarillos, waterpipes (hookah, shisha), bidis, kretek, heated tobacco products, and all forms of smokeless (oral and nasal) tobacco. Tobacco products exclude e-cigarettes (which do not contain tobacco), “e-cigars”, “e-hookahs”, JUUL and “e-pipes”. The rates are age-standardized to the WHO Standard Population.;World Health Organization, Global Health Observatory Data Repository (http://apps.who.int/ghodata/).;Weighted average;This is the Sustainable Development Goal indicator 3.a.1 [https://unstats.un.org/sdgs/metadata/]. Previous indicator name: Smoking prevalence, total (ages 15+) The previous indicator excluded smokeless tobacco use, while the current indicator includes. The indicator name and definition were updated in December, 2020.
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This database contains tobacco consumption data from 1970-2015 collected through a systematic search coupled with consultation with country and subject-matter experts. Data quality appraisal was conducted by at least two research team members in duplicate, with greater weight given to official government sources. All data was standardized into units of cigarettes consumed and a detailed accounting of data quality and sourcing was prepared. Data was found for 82 of 214 countries for which searches for national cigarette consumption data were conducted, representing over 95% of global cigarette consumption and 85% of the world’s population. Cigarette consumption fell in most countries over the past three decades but trends in country specific consumption were highly variable. For example, China consumed 2.5 million metric tonnes (MMT) of cigarettes in 2013, more than Russia (0.36 MMT), the United States (0.28 MMT), Indonesia (0.28 MMT), Japan (0.20 MMT), and the next 35 highest consuming countries combined. The US and Japan achieved reductions of more than 0.1 MMT from a decade earlier, whereas Russian consumption plateaued, and Chinese and Indonesian consumption increased by 0.75 MMT and 0.1 MMT, respectively. These data generally concord with modelled country level data from the Institute for Health Metrics and Evaluation and have the additional advantage of not smoothing year-over-year discontinuities that are necessary for robust quasi-experimental impact evaluations. Before this study, publicly available data on cigarette consumption have been limited—either inappropriate for quasi-experimental impact evaluations (modelled data), held privately by companies (proprietary data), or widely dispersed across many national statistical agencies and research organisations (disaggregated data). This new dataset confirms that cigarette consumption has decreased in most countries over the past three decades, but that secular country specific consumption trends are highly variable. The findings underscore the need for more robust processes in data reporting, ideally built into international legal instruments or other mandated processes. To monitor the impact of the WHO Framework Convention on Tobacco Control and other tobacco control interventions, data on national tobacco production, trade, and sales should be routinely collected and openly reported. The first use of this database for a quasi-experimental impact evaluation of the WHO Framework Convention on Tobacco Control is: Hoffman SJ, Poirier MJP, Katwyk SRV, Baral P, Sritharan L. Impact of the WHO Framework Convention on Tobacco Control on global cigarette consumption: quasi-experimental evaluations using interrupted time series analysis and in-sample forecast event modelling. BMJ. 2019 Jun 19;365:l2287. doi: https://doi.org/10.1136/bmj.l2287 Another use of this database was to systematically code and classify longitudinal cigarette consumption trajectories in European countries since 1970 in: Poirier MJ, Lin G, Watson LK, Hoffman SJ. Classifying European cigarette consumption trajectories from 1970 to 2015. Tobacco Control. 2022 Jan. DOI: 10.1136/tobaccocontrol-2021-056627. Statement of Contributions: Conceived the study: GEG, SJH Identified multi-country datasets: GEG, MP Extracted data from multi-country datasets: MP Quality assessment of data: MP, GEG Selection of data for final analysis: MP, GEG Data cleaning and management: MP, GL Internet searches: MP (English, French, Spanish, Portuguese), GEG (English, French), MYS (Chinese), SKA (Persian), SFK (Arabic); AG, EG, BL, MM, YM, NN, EN, HR, KV, CW, and JW (English), GL (English) Identification of key informants: GEG, GP Project Management: LS, JM, MP, SJH, GEG Contacts with Statistical Agencies: MP, GEG, MYS, SKA, SFK, GP, BL, MM, YM, NN, HR, KV, JW, GL Contacts with key informants: GEG, MP, GP, MYS, GP Funding: GEG, SJH SJH: Hoffman, SJ; JM: Mammone J; SRVK: Rogers Van Katwyk, S; LS: Sritharan, L; MT: Tran, M; SAK: Al-Khateeb, S; AG: Grjibovski, A.; EG: Gunn, E; SKA: Kamali-Anaraki, S; BL: Li, B; MM: Mahendren, M; YM: Mansoor, Y; NN: Natt, N; EN: Nwokoro, E; HR: Randhawa, H; MYS: Yunju Song, M; KV: Vercammen, K; CW: Wang, C; JW: Woo, J; MJPP: Poirier, MJP; GEG: Guindon, EG; GP: Paraje, G; GL Gigi Lin Key informants who provided data: Corne van Walbeek (South Africa, Jamaica) Frank Chaloupka (US) Ayda Yurekli (Turkey) Dardo Curti (Uruguay) Bungon Ritthiphakdee (Thailand) Jakub Lobaszewski (Poland) Guillermo Paraje (Chile, Argentina) Key informants who provided useful insights: Carlos Manuel Guerrero López (Mexico) Muhammad Jami Husain (Bangladesh) Nigar Nargis (Bangladesh) Rijo M John (India) Evan Blecher (Nigeria, Indonesia, Philippines, South Africa) Yagya Karki (Nepal) Anne CK Quah (Malaysia) Nery Suarez Lugo (Cuba) Agencies providing assistance: Iranian Tobacco Co. Institut National de la Statistique (Tunisia) HM Revenue & Customs (UK) Eidgenössisches Finanzdepartement EFD/Département...
The male smoking prevalence in the United States was forecast to continuously decrease between 2024 and 2029 by in total 2.2 percentage points. After the eighth consecutive decreasing year, the male smoking rate is estimated to reach 24.99 percent and therefore a new minimum in 2029. Shown is the estimated share of the male adult population (15 years or older) in a given region or country, that smoke. According to the WHO and World bank, smoking refers to the use of cigarettes, pipes or other types of tobacco, be it on a daily or non-daily basis.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the male smoking prevalence in countries like Canada and Mexico.
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United States US: Prevalence of Current Tobacco Use: Males: % of Male Adults data was reported at 29.900 % in 2022. This records a decrease from the previous number of 30.400 % for 2021. United States US: Prevalence of Current Tobacco Use: Males: % of Male Adults data is updated yearly, averaging 33.000 % from Dec 2000 (Median) to 2022, with 8 observations. The data reached an all-time high of 37.800 % in 2000 and a record low of 29.900 % in 2022. United States US: Prevalence of Current Tobacco Use: Males: % of Male Adults data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s United States – Table US.World Bank.WDI: Social: Health Statistics. The percentage of the male population ages 15 years and over who currently use any tobacco product (smoked and/or smokeless tobacco) on a daily or non-daily basis. Tobacco products include cigarettes, pipes, cigars, cigarillos, waterpipes (hookah, shisha), bidis, kretek, heated tobacco products, and all forms of smokeless (oral and nasal) tobacco. Tobacco products exclude e-cigarettes (which do not contain tobacco), “e-cigars”, “e-hookahs”, JUUL and “e-pipes”. The rates are age-standardized to the WHO Standard Population.;World Health Organization, Global Health Observatory Data Repository (http://apps.who.int/ghodata/).;Weighted average;This is the Sustainable Development Goal indicator 3.a.1 [https://unstats.un.org/sdgs/metadata/]. Previous indicator name: Smoking prevalence, males (% of adults) The previous indicator excluded smokeless tobacco use, while the current indicator includes it. The indicator name and definition were updated in December, 2020.
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Graph and download economic data for Expenditures: Tobacco Products and Smoking Supplies: All Consumer Units (CXUTOBACCOLB0101M) from 1984 to 2023 about tobacco, consumer unit, supplies, expenditures, and USA.
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US: Prevalence of Current Tobacco Use: Females: % of Female Adults data was reported at 18.700 % in 2022. This records a decrease from the previous number of 18.900 % for 2021. US: Prevalence of Current Tobacco Use: Females: % of Female Adults data is updated yearly, averaging 21.200 % from Dec 2000 (Median) to 2022, with 8 observations. The data reached an all-time high of 25.300 % in 2000 and a record low of 18.700 % in 2022. US: Prevalence of Current Tobacco Use: Females: % of Female Adults data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s United States – Table US.World Bank.WDI: Social: Health Statistics. The percentage of the female population ages 15 years and over who currently use any tobacco product (smoked and/or smokeless tobacco) on a daily or non-daily basis. Tobacco products include cigarettes, pipes, cigars, cigarillos, waterpipes (hookah, shisha), bidis, kretek, heated tobacco products, and all forms of smokeless (oral and nasal) tobacco. Tobacco products exclude e-cigarettes (which do not contain tobacco), “e-cigars”, “e-hookahs”, JUUL and “e-pipes”. The rates are age-standardized to the WHO Standard Population.;World Health Organization, Global Health Observatory Data Repository (http://apps.who.int/ghodata/).;Weighted average;This is the Sustainable Development Goal indicator 3.a.1 [https://unstats.un.org/sdgs/metadata/]. Previous indicator name: Smoking prevalence, females (% of adults) The previous indicator excluded smokeless tobacco use, while the current indicator includes it. The indicator name and definition were updated in December, 2020.
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The prevalence of electronic cigarette (e-cigarette) use has rapidly increased among young people, while conventional cigarette use has decreased in this age group. However, some evidence suggests that e-cigarette use is likely to induce conventional cigarette smoking. The present study explored the social influence of the prevalence of e-cigarette use in the peer network and in the general population as a potential mechanism by which e-cigarette use affects adolescents’ overall smoking behaviours. For this purpose, we developed an agent-based model in which young agents repeatedly choose to smoke conventional cigarettes and/or e-cigarettes, or to remain non-smokers. The choice is based on the agent’s evaluation of the utility derived from smoking and attitude towards smoking (‘openness’), which is influenced by smoking prevalence in the agent’s peer network and in the broader society. We also assumed a ‘crossover’ effect between the different types of smoking. The model was calibrated with United States National Youth Tobacco Survey data to reflect real-world numbers. We further simulated the prevalence of different types of smoking under counterfactual scenarios with different levels of openness and crossover effects. The models developed successfully reproduced actual prevalence trends in different types of smoking from 2011 to 2014. Openness to smoking is associated with a dramatic increase in e-cigarette smoking and especially in dual smoking, which cancels out the decline in sole conventional smoking. Larger crossover effects are associated with a higher prevalence of conventional smoking. The simulation results indicate that the social influence of the prevalence of e-cigarette use may influence young people to initiate or continue conventional cigarette smoking. Assessing the impact of e-cigarettes in the general population as a ‘healthier’ alternative to conventional smoking may require carefully monitoring trends in young people’s smoking behaviours.
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The global smokeless tobacco market size was valued at approximately $19.3 billion in 2023 and is projected to reach around $27.6 billion by 2032, showcasing a compound annual growth rate (CAGR) of 4.0%. This notable growth is driven by several factors including changing consumer preferences, increasing awareness about the health hazards associated with smoking, and the growing popularity of alternative tobacco products.
One of the key growth factors in the smokeless tobacco market is the perception of reduced health risks compared to traditional smoking. Many consumers are turning to smokeless tobacco products such as chewing tobacco and snuff as they are believed to pose fewer health threats. Public health campaigns emphasizing the dangers of smoking have inadvertently boosted the perception that smokeless tobacco is a safer alternative, leading to increased adoption rates. Additionally, the convenience and discreetness of using smokeless tobacco products have further contributed to their popularity.
Another significant growth factor is the rise in disposable income, especially in developing regions. As purchasing power increases, consumers are more willing to spend on premium tobacco products. The introduction of innovative flavors and packaging also plays a crucial role in attracting younger demographics. Companies are investing in research and development to create products that cater to diverse consumer tastes and preferences, thereby enhancing market growth.
The growing legalization and deregulation of smokeless tobacco products in various regions are also facilitating market expansion. Governments in several countries are relaxing regulations on smokeless tobacco as part of broader harm reduction strategies. This regulatory shift is making it easier for new products to enter the market while providing consumers with a wider range of options. However, it is important to note that these regulatory changes vary significantly from one region to another, influencing market dynamics accordingly.
Nicotine Pouches have emerged as a popular alternative within the smokeless tobacco market, offering a tobacco-free option for consumers seeking nicotine satisfaction without the traditional tobacco leaf. These pouches are discreet, easy to use, and come in a variety of flavors, making them an attractive choice for those who wish to avoid the health risks associated with smoking or chewing tobacco. The rise in demand for nicotine pouches is driven by their perceived reduced harm and the convenience they offer, aligning with the growing trend of harm reduction in tobacco consumption. As more consumers become health-conscious, nicotine pouches are gaining traction as a modern solution that caters to the evolving preferences of tobacco users.
Regionally, North America holds a significant share of the smokeless tobacco market, driven by strong demand in the United States and Canada. The high consumption rates in these countries are supported by well-established distribution networks and a favorable regulatory environment. Europe also represents a key market, with countries like Sweden and Norway leading in the usage of smokeless tobacco products such as snus. Meanwhile, emerging markets in the Asia Pacific region, such as India and Bangladesh, are expected to witness rapid growth due to increasing consumer acceptance and rising disposable incomes.
The smokeless tobacco market can be segmented by product type into chewing tobacco, snuff, dissolvable tobacco, and others. Chewing tobacco is one of the oldest and most traditional forms of smokeless tobacco, often favored for its long-lasting flavor. It is consumed by placing a portion of the tobacco between the cheek and gum, where it releases nicotine and flavor. The segment's growth is driven by its deep cultural roots in many regions, particularly in North America and parts of Asia.
Snuff, another popular product type, can be further divided into dry and moist snuff. Dry snuff is usually inhaled through the nose, while moist snuff is placed between the lip and gum. Moist snuff, commonly known as "dip," has seen a surge in popularity due to its convenience and the variety of flavors available. The segment benefits from aggressive marketing campaigns and the introduction of innovative packaging, which appeal to younger consumers.
Dissolvable tobacco products repr
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Graph and download economic data for Consumer Price Index for All Urban Consumers: Tobacco and Smoking Products in U.S. City Average (CUUR0000SEGA) from Jan 1947 to May 2025 about tobacco, urban, production, consumer, CPI, inflation, price index, indexes, price, and USA.
The smoking prevalence in the United States was forecast to continuously decrease between 2024 and 2029 by in total two percentage points. After the eighth consecutive decreasing year, the smoking prevalence is estimated to reach 19.93 percent and therefore a new minimum in 2029. Shown is the estimated share of the adult population (15 years or older) in a given region or country, that smoke on a daily basis. According to the WHO and World bank, smoking refers to the use of cigarettes, pipes or other types of tobacco.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the smoking prevalence in countries like Canada and Mexico.