The North America Snack Food Market report segments the industry into By Type (Frozen Snacks, Savory Snacks, Fruit Snacks, Confectionery Snacks, Bakery Snacks, Other Types), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, Other Distribution Channels), and By Country (United States, Canada, Mexico, Rest of North America).

The volume in the 'Snack Food' segment of the food market in the United States was forecast to continuously increase between 2025 and 2030 by in total *** billion kilograms (+*** percent). After the ninth consecutive increasing year, the volume is estimated to reach **** billion kilograms and therefore a new peak in 2030. Find further information concerning the average revenue per capita in the food market in Japan and the volume in the 'Pet Food' segment of the food market in Germany. The Statista Market Insights cover a broad range of additional markets.

The US Snack Bar Market is segmented by Confectionery Variant (Cereal Bar, Fruit & Nut Bar, Protein Bar) and by Distribution Channel (Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others). Market Value in USD and Volume are both presented. Key data points observed include market segmental split by confections, confectionery variant, sugar content, and distribution channel.

Snack food producers are undergoing a significant transformation driven by consumer preferences shifting toward healthier and sustainable options. The nuts and seeds segment alone accounts for over 30.0% of revenue in 2025, reflecting increasing demand for nutrient-dense, plant-based choices. Brands like KIND and Blue Diamond are innovating with nut-based products infused with probiotics and superfoods to meet this demand for snacks with functional health benefits. Companies are countering rising purchasing costs, fueled by agricultural price volatility due to geopolitical tensions, by diversifying supply chains and investing in efficiency-enhancing technology. They're also ramping up digital marketing efforts to stand out in a competitive, health-conscious market. Because of heightened volatility, producers have struggled to maintain steady sales growth, with revenue growing at a CAGR of less than 0.1% over the past five years, reaching an estimated $49.8 billion in 2025. Heightened competition has prompted innovation as top snack producers pivot to emphasize health and wellness. Eco-friendly packaging and sustainable sourcing are becoming critical strategies for maintaining relevance and securing long-term revenue streams. Companies like Frito-Lay and General Mills have broadened their offerings with gluten-free and vegan options. Notably, Frito-Lay's "Simply" line saw a 15.0% sales climb in 2024, underscoring the impact of consumer demand for healthier alternatives. However, rising input costs pose significant challenges, especially for key commodities like corn and wheat. To stabilize, producers are pursuing vertical integration and alternative sourcing. While average snack producer profit are expected to recover to 12.3% in 2025, intensified operational costs, including wages, are pressing companies to optimize strategies for profitability amid growing competition from imports and a preference for exotic flavors. Over the next five years, the industry will continue being shaped by the unrelenting demand for health-conscious snacks. By 2030, the health-food market is expected to generate $42.0 billion, driven by an interest in low-sugar, high-protein and plant-based options. Sustainability will be a linchpin for industry transformation, with eco-friendly packaging set to double by 2030. As regulatory pressures mount, companies embracing sustainable practices will likely navigate more smoothly, gaining a competitive edge from environmentally-conscious production. The industry's success will hinge on innovation, supply chain resilience and the integration of diverse, sustainable ingredients. Revenue will climb at a CAGR of 1.5% over the next five years, reaching $53.6 billion in 2030.

In 2020, the market value of savory snacks in the United States was estimated to be **** billion U.S. dollars. Market value has increased by approximately *** billion U.S. dollars compared to 2019. The market for savory snacks in the United States is predicted to grow even more in the coming years and is forecast to reach a value of **** billion U.S. dollars by 2026.

US fruit snacks grow at 6.02% CAGR by 2030, driven by rising plant-based diet adoption and healthy snacking trends.

Number of Businesses statistics on the Snack Food Production industry in the US

The United States snacks market size reached around USD 350.59 Billion in 2024. The market is projected to grow at a CAGR of 3.30% between 2025 and 2034 to reach nearly USD 485.07 Billion by 2034.

The United States snacks food market size was USD 51.1 billion in 2024, and it will grow by 4.1% during 2025-2032, to reach USD 69.7 billion by 2032.

United States Kids Snack Market is projected to reach USD 27,996 million by 2031, growing at a CAGR of 91.% from 2023-2031.

The global healthy snacks market amounted to **** billion U.S. dollars in 2021 and is expected to grow at a rate of *** percent annually between 2022 and 2030. As such, the market should reach ***** billion U.S. dollars by 2030.During the pandemic, snacks were one of the most dynamic categories in the consumer goods industry, and consumers generally expressed higher expectations regarding their foods' nutritional value during that time.

The United States Children's Snack Bar Market Report is Segmented by Age Group (6 Months - 2 Years, 2-4 Years, and 4-6 Years) and Distribution Channel (Supermarkets/Hypermarkets, Convenience/Grocery Stores, Online Retail Stores, and Other Distribution Channels). The Report Offers Market Sizes and Forecasts in Value Terms (USD) for the Above Segments.

The North American snack food market, valued at approximately $XX million in 2025, is projected to experience steady growth, driven by several key factors. The increasing prevalence of busy lifestyles and on-the-go consumption patterns fuels demand for convenient and readily available snack options. Furthermore, the rising disposable incomes, particularly amongst younger demographics, contribute to higher spending on discretionary items like snacks. Health-conscious consumers are driving growth in segments like fruit and savory snacks, with manufacturers responding by offering healthier options with reduced sugar, fat, and sodium content. Innovation in product development, including the introduction of new flavors, textures, and functional ingredients, further stimulates market expansion. The robust e-commerce sector presents a significant opportunity for growth, with online retail stores offering convenient access to a wide variety of snacks. However, the market faces challenges such as increasing health concerns related to excessive snack consumption and fluctuating raw material prices, which can impact profitability. Competition amongst established players like PepsiCo, Kellogg's, and Mondelez, alongside emerging brands, keeps the market dynamic and innovative. The geographical distribution within North America shows a strong market presence across the United States, Canada, and Mexico, with potential for further penetration in specific regions. The forecast period (2025-2033) anticipates continued expansion, albeit at a moderated pace compared to previous years, reflecting a more mature market and the ongoing balancing act between convenience, health, and affordability. The segmentation of the North American snack food market reveals interesting trends. Frozen snacks maintain a significant share due to their extended shelf life and convenience, particularly within the context of busy lifestyles. Savory snacks, encompassing a wide array of options from chips to pretzels, consistently demonstrate strong appeal. The growth of the fruit snacks segment is directly linked to the rising health consciousness among consumers, driving demand for healthier snack alternatives. The confectionery and bakery snacks categories also contribute substantially to the overall market value, catering to specific consumer preferences. The distribution channel analysis indicates that supermarkets and hypermarkets remain the dominant sales channels, although the online retail segment is experiencing rapid expansion, offering convenience and increased product variety. The competitive landscape is characterized by both established multinational corporations and smaller, niche players specializing in specific snack categories or health-focused offerings. The ongoing competition fosters innovation and provides consumers with a diverse array of choices, while simultaneously ensuring a dynamic and evolving market. Recent developments include: In 2022, The Greater Goods Snacking Co., a better-for-you snack brand, launched three product lines, crackers, cookies, and biscotti in the United States., In March 2021, the Snow Days brand was launched under HumanCo. in the United States and across North america. Under the Snow Days brand, the brand's first product is organic, gluten-free frozen pizza bites, which can be purchased directly from the company's website through a direct-to-consumer online sales channel., In January 2021, Kellogg Co., under its Special K brand launched a new line of Special K Keto-Friendly Snack Bars in North America and across the world. The product is available in chocolate almond fudge and peanut butter fudge flavors, the bars contain 160 calories, 12 grams of fat, 7 grams of protein, 2 grams of net carbs, and 1 gram of sugar each.. Notable trends are: Increase in Demand for Convenient and Healthy on-the-go Snacking.

United States of America (USA) Potato Chips (Savory Snacks) Market Size, Growth and Forecast Analytics to 2025 is a broad level market review of Potato Chips market in United States of America. Read More

Snack Food Market size was valued at USD 568.69 Billion in 2023 and is projected to reach USD 906.41 Billion by 2031, growing at a CAGR of 6% from 2024 to 2031.

Key Market Drivers: Increasing Urbanization and Busy Lifestyles: The rising pace of urbanization is increasing the demand for portable snack options. According to the United Nations, 68% of the global population is expected to reside in cities by 2050, up from 55% in 2018. This tendency is contributing to busier lifestyles and an increased demand for quick, portable eating options. Expansion of E-commerce and Direct-To-Consumer Channels: The rise of online e-commerce is transforming snack food distribution. According to the United States Census Bureau, e-commerce sales made up 14.0% of total retail sales in 2020, up from 11.0% in 2019. This movement opens up new options for snack food businesses to reach out to customers directly. Growing Health Consciousness: Consumers are increasingly looking for healthier snack options. The International Food Information Council's 2020 Food & Health Survey discovered that 43% of Americans always or frequently look for healthy food options when shopping, up from 38% in 2019. This trend is fueling innovation in the better-for-you food category.

The North American snack food market is a highly competitive and dynamic industry, with a market size of XX million in 2025 and an estimated CAGR of 3.79% from 2025 to 2033. The market is driven by a number of factors, including the growing popularity of snacking, the increasing demand for healthy and convenient snacks, and the rising number of single-person households. The market is also influenced by a number of trends, such as the growing popularity of ethnic and specialty snacks, the increasing use of clean-label ingredients, and the growing demand for sustainable packaging. The market is segmented by type, distribution channel, and company. The largest segment by type is savory snacks, followed by confectionery snacks and fruit snacks. The largest segment by distribution channel is supermarkets/hypermarkets, followed by convenience stores and online retail stores. The largest companies in the market include Nestle SA, General Mills Inc, PepsiCo Inc, Conagra Brands Inc, and Clif Bar & Company. The market is expected to grow in the coming years, driven by the continued growth of the snacking trend and the increasing demand for healthy and convenient snacks. Recent developments include: In 2022, The Greater Goods Snacking Co., a better-for-you snack brand, launched three product lines, crackers, cookies, and biscotti in the United States., In March 2021, the Snow Days brand was launched under HumanCo. in the United States and across North america. Under the Snow Days brand, the brand's first product is organic, gluten-free frozen pizza bites, which can be purchased directly from the company's website through a direct-to-consumer online sales channel., In January 2021, Kellogg Co., under its Special K brand launched a new line of Special K Keto-Friendly Snack Bars in North America and across the world. The product is available in chocolate almond fudge and peanut butter fudge flavors, the bars contain 160 calories, 12 grams of fat, 7 grams of protein, 2 grams of net carbs, and 1 gram of sugar each.. Key drivers for this market are: Demand for Convenient Convenient Snacking Options, Organic Snacking Options Gaining Prominence. Potential restraints include: Inclination Toward Other Nutritional Food Products. Notable trends are: Increase in Demand for Convenient and Healthy on-the-go Snacking.

United States Snack Bar Market size was valued at USD 7 Billion in 2023 and is projected to reach USD 10 Billion by 2031, growing at a CAGR of 6% from 2024 to 2031.

United States Snack Bar Market Dynamics

The key market dynamics that are shaping the United States Snack Bar Market include:

Key Market Drivers

High Demand for Convenience and On-the-Go Eatables: Busy lifestyles is increasing demand for portable snacks that can be consumed easily anywhere and anytime, skyrocketing sales of United States snack bar.

Growing Health and wellness awareness: Increasing health consciousness among the consumers is boosting the consumption of nutritious snacks with protein, fiber, and other beneficial ingredients. Thus, high demand for healthy snacks in the region is likely to enhance the popularity of the United States snack bar.

Rise in Dietary Restrictions and Changing Preferences: Rising incidences of food-related allergies in the United States is stirring up the need for alternative sources such as gluten-free, vegan, and other allergy-friendly snack options.

Availability of Flavor and Variety: The changing taste preference of consumers is encouraging the production of exciting and unique flavors to satisfy their taste buds.

Demand for Personalized Nutrition: Increasing number of athletes or health consciousness are bolstering the need for nutritious bars or snacks for enhancing athletic performance, weight management, and other specific needs.

Rise in Disposable Income: Increase in spending power is shifting the focus of consumers toward e-commerce platforms for convenient purchasing. This trend is likely to create a new opportunities for the growth of the United States Snack Bar Market.

Key Challenges

Rising Focus on Health and Nutrition: Growing health concerns among consumers is leading to rise in demand for healthy and convenient snacks such as snack bars. However, the scrutiny of the nutritional content, clean labels low sugar content, and incorporation of functional and nutritious ingredients are projected restrain the demand for snack bars in the United States.

Clean Label and Transparency: Growing demand for transparency in food products, such clear ingredient lists, to avoid allergies is likely to act as a barrier for the United States Snack Bar Market. Also, meeting the clean label expectations while maintaining taste and texture will further affect the snack bar manufacturers.

Sustainability and Packaging: Increasing environmental concerns is prompting consumers to opt for sustainable and eco-friendly packaging solutions. However, the task of maintaining product freshness, shelf life, or cost-effectiveness along with sustainability is limiting the sales of United States snack bar.

Changing Consumer Lifestyles: Increasing changes in consumer lifestyles and taste preferences is bolstering the demand for innovations in on-the-go snacking. This is likely to reduce the consumption of snack bar in the region.

Allergen and Dietary Preferences: Rising incidences of allergies and changing dietary preferences, including gluten-free, dairy-free, and vegan options, are challenging manufacturers to balance inclusivity with maintaining the taste and quality of their products.

Key Trends

Inclination toward On-the-Go Convenience: High demand for convenience when snacking as a result of the busy lifestyle is bolstering the sales of on-the-go foods. Also, portability and easy-to-eat without the need for refrigeration will continue favoring the United States Snack Bar Market.

Snacking for Mental and Physical Well-being: Growing demand for mood-boosting or stress-relieving factors is shifting the focus on ingredients like dark chocolate, adaptogens (e.g., ashwagandha), and other stress-relief components. With the growing focus on protein consumption, protein-enriched snack bars is gaining popularity. These bars loaded with a variety of protein sources, including whey, plant-based proteins, and collagen offer satiety and muscle support along with mental well-being.

Health and Wellness Focus: Rising health concerns is propelling high demand for snack bars with functional ingredients, such as superfoods, nuts, seeds, and whole grains. In the meantime, focus on clean label products without artificial additives and lower sugar content is also boosting the growth of the snacks bar market in the United States.

Plant-Based and Vegan Options: An increase in the people switching to vegan or plant-based diet is likely to enable innovation in the United States Snack Bar Market. Manufacturers are introducing plant-based and vegan-friendly options using ingredients like plant proteins, pea protein, and hemp, creating lucrative opportunities for the market.

The U.S. meat snacks sector is projected to grow at 7.03% CAGR from 2025 to 2030, driven by increasing demand for on-the-go, high-protein snack options and evolving consumer prefer

The global Plant-based Snacks market is estimated to be worth USD 42.2 billion in 2025 and is projected to reach a value of USD 92.9 billion by 2035, expanding at a CAGR of 8.2% over the assessment period from 2025 to 2035.

Attributes	Description
Estimated Global Plant-based Snacks Business Size (2025E)	USD 42.2 billion
Projected Global Plant-based Snacks Business Value (2035F)	USD 92.9 billion
Value-based CAGR (2025 to 2035)	8.2%

Semi-Annual Market Update

Particular	H1
Year	2024 to 2034
Value CAGR	7.7%

Particular	H2
Year	2024 to 2034
Value CAGR	8.2%

Particular	H1
Year	2025 to 2035
Value CAGR	7.9%

Particular	H2
Year	2025 to 2035
Value CAGR	8.3%

Country-wise Insights

Country	United States
Market Volume (2025)	USD 15.2 billion
CAGR (2025 to 2035)	10.5%

Country	Germany
Market Volume (2025)	USD 8.7 billion
CAGR (2025 to 2035)	9.8%

Country	United Kingdom
Market Volume (2025)	USD 7.3 billion
CAGR (2025 to 2035)	9.5%

Country	China
Market Volume (2025)	USD 6.5 billion
CAGR (2025 to 2035)	11.2%

Country	Canada
Market Volume (2025)	USD 5.1 billion
CAGR (2025 to 2035)	10.1%

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Low Calorie Snacks Market Size 2024-2028

The low calorie snacks market size is forecast to increase by USD 3.5 billion at a CAGR of 4.5% between 2023 and 2028.

The market is experiencing significant growth due to shifting consumer preferences towards healthier options. The trend towards healthy snacking is on the rise, with consumers increasingly opting for low calorie alternatives to traditional high-calorie snacks such as ice cream, cakes, pastries, and muffins. This shift is driven in part by concerns over obesity and other health issues. Additionally, the availability of alternative low calorie snack options, such as fruits and vegetables, is contributing to the market's growth. However, the use of artificial preservatives in many low calorie snacks may be a challenge for some consumers, who prefer natural and organic options. Regenerative agriculture, which focuses on sustainable farming practices, is gaining popularity and may provide opportunities for companies to differentiate themselves in the market. New Cultures, a leading provider of plant-based snacks, is one company that is capitalizing on this trend by offering a range of low calorie, natural, and organic snack options to consumers.

What will be the Size of the Market During the Forecast Period?

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The snack industry in the United States has witnessed a significant shift towards healthier options in response to the growing awareness of dietary needs and health concerns. The demand for low calorie snacks has risen, particularly among consumers following gluten-free, vegan, organic, and plant-based diets due to their association with various health benefits. Ancient grains, such as quinoa, amaranth, and teff, have gained popularity as innovative healthy snack options due to their high nutritional value and low calorie count. These grains are rich in fiber, protein, and essential minerals, making them an ideal choice for individuals with diabetes, heart disease, or hypertension.



Superfoods, including chia seeds, goji berries, and nuts, have also emerged as popular low calorie snack options. These functional ingredients offer numerous health benefits, such as improved digestion, enhanced energy levels, and a boosted immune system. Probiotics, another functional ingredient, have gained traction as they support gut health and aid in digestion. The trend towards plant-based diets and veganism has further fueled the demand for low-calorie snacks. Nuts and seeds, which are naturally vegan and gluten-free, have become staple snack items. Grain-free alternatives, such as rice cakes and corn chips, have also gained popularity among consumers looking to reduce their calorie intake.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline distribution
  Online distribution


Product

  Sweet snacks
  Savory snacks


Geography

  North America

    US


  Europe

    Germany
    UK


  APAC

    China
    Japan


  South America



  Middle East and Africa

By Distribution Channel Insights

The offline distribution segment is estimated to witness significant growth during the forecast period.

The market for innovative, low calorie snacks continues to gain traction as consumers seek healthier options. Ancient grains, superfoods, plant-based proteins, functional ingredients, probiotics, and adaptogens are popular trends in this sector. Supermarkets and hypermarkets serve as the primary distribution channels for these snacks in the offline segment. The expansion of the organized retail industry in the country has contributed significantly to the growth of low calorie snack sales. Supermarkets and hypermarkets offer ample shelf space and storage capacity, enabling a wide range of low calorie snack companies to showcase their products. Consumers appreciate the convenience of finding a diverse selection of products under one roof, making these large retail stores a preferred choice. Additionally, bulk purchases at these stores often result in discounts and free products, further encouraging sales.

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The offline distribution segment was valued at USD 10.29 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 48% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The North Americ